The survey shows that news hotspots and short videos of humanistic knowledge attract minors.

　　Short videos are loved by many teenagers and have a wide audience among minors because of their "short, flat and fast" characteristics and vivid content presentation. The Research Report on the Use and Learning of Short Video for Minors shows that news hotspots and humanistic knowledge such as history, geography and culture are more attractive to minors. Compared with the survey results in 2019, short videos of humanities education and hot topics have significantly improved their appeal to minors.

　　News hotspots and humanistic knowledge are more attractive to minors.

　　The survey shows that the favorite type of short videos for minors is humor (66.6%), followed by humanistic knowledge education (52.8%), which is consistent with the fact that minors brush short videos mainly to relax and enrich their knowledge; Hot topics (44.7%), daily life (44.6%) and animation games (38.7%) are also attractive to minors. In contrast, the selection rate of star idol short videos is only 18.4%, ranking tenth, which is not attractive to minors.

　　It is found that the top five short videos that attract primary school students are humorous, humanistic knowledge education, daily life, animation games and cute animals in turn; The top five short videos that attract junior high school students and senior high school students are humorous, humanistic education, hot topics, daily life and animation games. It can be seen that short videos of hot topics are more attractive to middle school students than primary school students.

　　Compared with the survey data in 2019, humorous short videos are always the favorite type of short videos for minors. However, the ranking of humanities education and hot topics has been greatly improved. In 2019, these two categories ranked third and sixth respectively, while in this survey, they ranked second and third respectively, while the ranking of animation and game videos dropped from second to fifth, which shows that minors now pay more attention to obtaining information and learning knowledge when using short videos.

　　In terms of short video content that attracts minors, news hotspots (44.8%) rank first, followed by humanities knowledge such as history, geography and culture (41.7%). Followed by dance, music, painting and other talent knowledge (38.1%), introducing campus life of famous schools (35.8%), popular science knowledge such as space navigation and information technology (35.5%), sports and leisure knowledge such as football, chess and cards (32.4%), accounting for more than 30%.

　　It is found that the top five short video contents that attract primary school students are talent knowledge, humanities knowledge, popular science knowledge, news hotspots and campus life; The top five short videos that attract junior high school students and senior high school students are news hotspots, humanistic knowledge, talent knowledge, campus life and popular science knowledge. It can be seen that primary school students prefer talents, humanities and popular science-related content, while middle school students are more interested in news hotspots.

　　Three favorite types of knowledge anchors for minors: ordinary adults, peers and college students.

　　When you see the favorite content in short videos, 89.0% of the minors interviewed will share it with their friends and 76.1% will share it with their parents. Comparatively speaking, primary school students share less with their friends, followed by junior high school students and senior high school students, with a higher proportion of primary school students sharing with their parents. This shows that short video is an important content for minors to socialize and communicate with their parents, and primary school students communicate with their parents more with short video, while middle school students communicate with their friends more with short video.

　　For the knowledge anchors of short videos, minors like ordinary adults who share their experiences (49.5%), followed by peers (48.0%), and the third place is college students and other brothers and sisters (47.6%). In addition, professors or researchers (27.4%), primary and secondary school teachers (26.6%), academicians or scientists (24.7%) all accounted for more than 20%.

　　It is found that primary school students like the knowledge sharing of peer schoolmasters best, followed by college students and other brothers and sisters, ordinary adults and primary and secondary school teachers; Junior high school students like the knowledge sharing of ordinary adults best, followed by peers, college students and other brothers and sisters, primary and secondary school teachers; High school students also like the knowledge sharing of ordinary adults best, followed by college students and other brothers and sisters, peers, professors or researchers. It can be seen that primary school students like the sharing of peers best, while middle school students prefer the sharing of adults.

　　In the style of short video anchors, minors like humorous anchors best, accounting for more than 80% (84.1%); Followed by knowledgeable anchors (65.6%). In addition, anchors that provide convenience (such as taking notes) and explain advanced and professional knowledge are also popular among minors, accounting for 36.3% and 30.3% respectively.

　　China Youth Research Center Sun Hongyan Source: China Youth Daily