Li Jiaqi sold out, but Hua Xizi plummeted by 90%

Hua xizi was attacked by traffic. 

On the live broadcast in Li Jiaqi, when consumers complained that a 79 yuan eyebrow pencil with Huaxizi was too expensive, Li Jiaqi did not introduce the quality of the product, but directly asked the consumers, "Has the salary increased? Have you worked hard? " In this sentence, Li Jiaqi and Hua Xizi were pushed to the forefront. 

Originally, everyone thought that Li Jiaqi was getting cold. To everyone’s surprise, Li Jiaqi didn’t get cold, and Huaxizi was miserable. When Li Jiaqi found out that he had said something wrong, he cried and apologized in the live broadcast room. After winning a great wave of sympathy, he immediately started to bring goods. On the hot search of public opinion on Li Jiaqi has also been divided into two factions, who believe that it is just a wrong sentence, and should not be harsh on Li Jiaqi. Moreover, 79 yuan’s eyebrow pencil is not expensive at all. While explaining to Li Jiaqi, these people are more supportive of Li Jiaqi. 

The other school thinks, isn’t it just an anchor with goods? When you’re full, you smash the pot? After making money from the poor, do you blame the poor for not working hard? These people, on the other hand, resolutely shed their powder and stopped shopping in the live broadcast room in Li Jiaqi. From the perspective of Internet public opinion, this incident has also pushed Li Jiaqi, which has been silent for a long time, to the top of traffic. 

This is just like Simba. Whenever there is a public opinion dispute, Simba can always turn decay into magic, making the iron powder loyal to him more iron, selling the goods at all and earning more. In the advertising circle, this is called exposure. As long as the exposure is large enough and how many people hate you, how many people will like you. When half the people in the whole network were cursing Li Jiaqi, the other half were shopping in the live broadcast room in Li Jiaqi.

According to the data, Li Jiaqi lost more than 1 million powder, but the live broadcast room sold better. Against the cusp of public opinion, Li Jiaqi continued to bring goods, and 50,000 single goods were robbed in only 3 seconds, which was impossible to buy at all. Commodities ranging from 10,000 to 20,000 are basically sold out in one second. This horrible ability to bring goods makes other anchors with goods far behind, which is far ahead. 

Those who scold Li Jiaqi and those who support Li Jiaqi are completely different groups. As the heat continues to rise, Li Jiaqi has lost millions of old powder, but it has also added a huge amount of new powder, and what remains is the hardcore fans of iron powder. For a super anchor, he is not afraid of controversy, and he is afraid that no one will pay attention. What really suffered from Waterloo was Hua Xizi, a domestic beauty brand deeply bound to Li Jiaqi. 

Hua Xizi was pulled out, just a Japanese product wearing a China brand coat. Hua Xizi’s brand is from China, but the foundry is Japanese. Even though China workers are employed, the foundry is set up in China, but it is actually run by Japanese. This makes many consumers spontaneously resist Hua Xizi. 

According to cicada mother’s data, Huaxizi’s sales in Tik Tok platform in August exceeded 100 million, ranking fourth among beauty and skin care brands. After entering September, the daily sales of Huaxi’s official flagship store is also about 1-2.5 million yuan. However, after the eyebrow pencil incident in Li Jiaqi, the daily sales of the official flagship store of Huaxizi plummeted by more than 90% to less than 100,000 yuan. But on September 7th, Hua Xizi’s sales in Tik Tok exceeded 10 million yuan a day. This kind of blow is not heavy. 

In fact, Hua Xizi is just a new brand of domestic beauty, which was established in 2017. Since its inception, it has been deeply bound with Li Jiaqi. How deep is this binding? In Li Jiaqi’s words: "Hua Xizi almost gave himself to me." 

In the beauty industry, marketing expenses have always been high. In other words, whoever can master the flow can take away the excess marketing expenses. According to public reports, Hua Xizi spends as much as 20 million yuan on marketing in the live broadcast room in Li Jiaqi every month. Hua Xizi almost bet his brand money on Li Jiaqi. Judging from the cooperation in the past five years, both sides are happy. Li Jiaqi made money, and Hua Xizi also exerted brand influence, ranking among the domestic beauty brands in China, and being able to stand on the same container as international beauty brands. 

You can succeed in Li Jiaqi and lose in Li Jiaqi. After the sales plummeted, Hua Xizi even published an outrageous "open letter". 

In this open letter, Hua Xizi didn’t mention eyebrow pencil or Li Jiaqi. On the contrary, in the letter, Hua Xizi also implanted his own brand vision: "promoting the beauty of the East and casting a century-old national makeup". Where is this to calm public opinion? This is clearly with the help of public opinion, and then give Hua Xizi a wave of free brand advertisements. Consumers did not see Hua Xizi’s sincerity, but saw Hua Xizi’s arrogance. 

The publication of this letter also made Hua Xizi’s public relations team resign collectively. Because public relations people don’t want to carry this pot and regard it as a shame in their careers, they just want to leave this wrong place and find the next owner quickly. 

Due to the collective resignation of public relations, Hua Xizi posted a new recruitment announcement, with an annual salary of 500,000-600,000, and a high salary for talents. It is worthy of being a domestic beauty head brand, and Hua Xizi is really willing to spend money. Whether Hua Xizi can reverse public opinion depends on whether there are great talents from heaven.

The captain agrees with Li Jiaqi: "It is not easy to make domestic brands." It’s not easy for Li Jiaqi or Hua Xizi, but those genuine domestic products that have been rooted in China for decades. 

Far ahead of Bluetooth! China people’s own "star flash" has come: 60% energy consumption, 6 times speed and 1/30 time delay.

Bluetooth technology was born in 1994 and was invented by Ericsson. Its original purpose was to make wireless headphones possible through wireless audio transmission.

In the past more than 20 years, Bluetooth is the most mainstream short-range wireless communication technology, which is widely used in mobile phones, headphones, handles, keyboards and other devices.

However, Bluetooth technology also has many inherent shortcomings.

For example, the delay of human-computer interaction devices such as Bluetooth mouse and handle, the audio quality and stability of Bluetooth headset, and the number of intelligent Bluetooth networking devices in the whole house are not satisfactory.

.



So, China people’s own "NearLink" came!

On August 4th, at the Huawei Developers Conference HDC023, Yu Chengdong, CEO of Huawei Terminal BG, announced that,

Huawei will introduce Starshine NearLink into HarmonyOS’s ecology.

What are the advantages of Star Flash over Bluetooth?

It is understood that Star Flash is a new generation of short-range wireless connection technology native to China. It is the first time that China’s communication industry has innovatively applied the experience and technology accumulated from following to leading the world for more than 30 years in the field of short-range wireless connection, which is another important milestone for China’s scientific and technological self-reliance.

Fast Science and Technology learned that in 2020, the Ministry of Industry and Information Technology took the lead in formulating the near field communication standard for Star Flash.

In September 2020, the Star Flash Alliance was formally established. It only took more than two years from the official start of standardization work to the first commercial use, and it became the fastest-growing short-range wireless technology in history.

Flash-related technicians said that Star Flash is to solve the demand that WiFi and Bluetooth can’t meet the ultimate experience such as delay and reliability in some subdivided scenarios of smart terminals and smart homes, rather than subverting WiFi and Bluetooth.

In terms of technical advantages,

Star flash has the advantages of low delay, high speed, high concurrency, high reliability, anti-interference and precise positioning.

Star Flash only uses 60% energy consumption of Bluetooth, and it can reach 6 times speed, and the transmission delay is only 1/30.

Star Flash can improve the air interface delay of e-sports mouse from millisecond level to microsecond level. In addition, with its high bandwidth and anti-interference ability, lossless audio that was difficult to achieve in the past with Bluetooth headset becomes a reality. In the smart travel scene, the positioning accuracy of Star Flash digital car keys has changed from meter level to decimeter level.

It is reported that,

As a member of the Star Flash Alliance, Huawei has contributed its wireless communication experience and technology precipitation for more than 30 years to the Star Flash standard.

For the first time, the 5G technology contributed by Huawei, such as Polar code, was shortened and made great contributions.

15 days of "coming back from the dead" in Viya live broadcast room

Image source @ vision china

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

The rejection of the live broadcast of the network anchor caused the conflict and caused the threatened abortion of the photographed woman’s fracture.

  CCTV News:It is not uncommon for network anchors to make gimmicks in the process of live broadcast, one of which is chatting up live broadcast. In order to record people’s reaction in an unexpected state, it often shoots without the consent of the live broadcast object. However, this phenomenon is likely to involve legal issues. Last year, a network platform anchor caused a lawsuit for chatting up people during the outdoor live broadcast. This case was recently pronounced in the second instance in Zhongshan, Guangdong.

  This is a surveillance video of a department store in Zhongshan City, Guangdong Province. On the evening of January 7, 2018, a man walked into the mall and made a live webcast with a selfie stick on his mobile phone, but the live broadcast led to a dispute.

  Network anchor Ma:I felt that she didn’t want to be on camera, but I didn’t get her on camera either. Then she scolded me, and I was very uncomfortable. Then I said to the live studio, I said, how can there be such a girl?

  Mr. Feng, the husband of Ms. Tian:People told you not to shoot, but you still have to shoot there. Do you think you are a little too radical?

  Why did the network anchor go to the mall to broadcast live? Who was the woman who clashed with him? How did this dispute happen?

  Network anchor Ma:Outdoor test: Eat stranger’s food and walk.

  In the video, the anchor who is conducting an outdoor webcast is Ma. On a certain network platform, he is an outdoor anchor with nearly 300,000 fans. In this live video, Ma is conducting a so-called test on the street, and the content is to suddenly eat something from a stranger.

  Network anchor Ma:That’s not negotiable. That’s our street test. This uncle is eating. I said I would eat his noodles. Do you think my uncle will get angry? Then everyone will talk about it and I will go.

  In the live broadcast, the man who was eating in the store was surprised by Ma’s sudden movements.

  Network anchor Ma:I’ve made up my mind. Anyway, even if my uncle scolds me and hits me, it’s all my fault. I’m ready for this. I’ll apologize to him. This is risky, because I think it’s a topic as an anchor.

  In order to attract fans to pay attention to the so-called "outdoor test" of live broadcast,

  Although Ma knows that his behavior is risky, in order to increase the topicality of the live broadcast and attract the attention of fans, he still made a self-proclaimed "outdoor test" in the live broadcast. The dispute between Ma and the litigant Ms. Tian in the shopping mall also stems from such a live broadcast. So what happened at that time? According to Ma, on the night of the incident, he walked into a shopping mall during the live broadcast. After walking for a while, he met Ms. Tian, the party who was working.

  Network anchor Ma:On the live broadcast that day, I took my mobile phone and saw a girl selling clothes. I went there.

  Reporter:When you walked up to her with your mobile phone to broadcast live, did you not communicate with her before?

  Network anchor Ma:No communication, I am direct, because my live broadcast is random. Because I walk at random and interview passers-by at random.

  Reporter:What do you mainly want to communicate with her?

  Network anchor Ma:I mainly want to interview her, because it was about 6 o’clock in the evening. At this time, a girl was still at her post and still working. I felt very hard. I wanted to ask her if she was happy at work and whether it was smooth, and then tell the people in the live broadcast room.

  Ma went to Ms. Tian who didn’t know, but his conversation was rejected by the other party.

  Network anchor Ma:I said hello girl, and then this girl, she was very angry at that time, and then she said, get out of here.

  Although the other party refused to be filmed, Ma did not mean to leave. This led to the intensification of the subsequent conflict between the two sides, so why didn’t Ma leave immediately?

  Network anchor Ma:Because at that time, she didn’t just politely say, I’m sorry, I won’t give an interview. I was surprised that she didn’t say that, because I talked to many people and I had never seen it like this.

  Why did the conflict between the two sides escalate after the live broadcast was rejected?

  Ma thinks that she is doing an "interview" with Ms. Tian in the live broadcast. Then how do the party Ms. Tian and her family view this incident, and what kind of conflict did the two sides have afterwards? Because Ms. Tian didn’t want to recall what happened that day, her husband, Mr. Feng, accepted an interview with the reporter.

  According to the transcript made by Ms. Tian at the police station, she was selling clothes at the stall on the first floor of the shopping mall at the time of the incident, during which she met Ma with a mobile phone.

  Ms. Tian’s husband Mr. Feng:At first, I didn’t strike up a conversation, so I filmed my wife live. When I filmed live, she thought it didn’t matter if you wanted to have some people, but some people felt prejudiced. You took this kind of thing without my permission and filmed it at us. So there are two problems. First, it affects my work, and second, she doesn’t want her privacy to be revealed.

  In the face of Ma’s sudden conversation and shooting, Ms. Tian, who is working, expressed strong rejection.

  Ms. Tian’s husband Mr. Feng:My wife may have a strong attitude and asked not to shoot. He just said that this person is so angry, so he just said my wife.

  Continue to forcibly shoot the other party to grab the phone and ask to delete the video.

  Mr. Feng said that Ma ignored his wife’s request and continued to broadcast live in situ, and told the fans in the live broadcast that Ms. Tian had a bad temper. So what kind of conflict did the two sides have subsequently? The transcript shows that when Ms. Tian saw that Ma refused to go away, she went up to grab Ma’s mobile phone.

  Ms. Tian’s husband Mr. Feng:I want to delete the video I took of her. Her request is that you take this video of me and delete it. It’s just privacy. It’s like this when it’s exposed.

  In this way, the two men had some physical contact in the process of competing for mobile phones, and Ms. Tian was injured. After the incident, she was taken to the hospital.

  Ms. Tian’s husband Mr. Feng:The doctor said that her hand might be dislocated or broken. At that time, because my wife was pregnant, she couldn’t make a film if she was pregnant, which means she also had a stomachache.

  That night, Ms. Tian was diagnosed as dislocated left shoulder joint. Because she was just pregnant, she went to the hospital for examination the next day, and the orthopedic surgeon suggested that she rest for one month. According to Mr. Feng, his wife has been worried about the impact of the conflict on the health of her children since she left the hospital. Unfortunately, a month later, Ms. Tian had a miscarriage, which became a hurdle for her and her family.

  Ms. Tian’s husband Mr. Feng:Telling the truth has a great influence on our whole family, because we are happily pregnant with a child. Maybe for Ma, he didn’t feel his fault, but for his casual video, our whole family spent the whole year in this shadow, including my wife’s shadow over this matter now. It seems that he hasn’t come out from time to time, and he is still mentioning this matter from time to time. It is such a thing.

  After the conflict, the two parties conducted mediation at the police station, but the mediation was not successful. Finally, Ms. Tian’s family decided to sue Ma.

  Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian and Ma failed under the mediation of the local police station, and then sued the court in January this year, demanding that Ma compensate her for medical expenses, lost time, transportation expenses and so on, totaling more than 20,000 yuan.

  Then why did Ms. Tian’s family finally decide to sue Ma after nearly a year?

  Ms. Tian’s husband Mr. Feng:This situation may happen to me, and it may happen to another person, so I said at that time that I would still sue him and let him learn a lesson. In the future, how to respect each other when encountering this situation, that is to say, we should give each other a revelation and let the society know what a problem is, because there are too many chaos in this live broadcast, because now it is a society ruled by law, and it was originally a fast network spread. Then everyone has a privacy, you don’t respect each other, you say you are careless, you blog, you click on the traffic, you may achieve what you want to achieve, but he didn’t think about how much harm it would do to others.

  Sue the defendant for violating the right to health and demand compensation.

  In June this year, the First People’s Court of Zhongshan held a hearing to hear the case. So how will the court determine this dispute?

  Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:The plaintiff believes that her injury in this incident was caused by the defendant, who violated her right to health and sued the court for compensation. The defendant himself did not appear in court and the defendant’s agent appeared in court. The defendant mainly believes that there is no infringement or infringement of the plaintiff.

  The plaintiff, Ms. Tian, believes that Ms. Tian’s personal injury was caused by the defendant Ma, so the plaintiff’s losses should be borne by the defendant. During the trial, the defendant argued that although Ma had a chat with Ms. Tian, his mobile phone camera did not shine on Ms. Tian at that time. However, Ma did not provide the court with the video in his mobile phone.

  Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:According to the investigation record made by the public security organ, Ma made his own inquiry record, and he was making a live broadcast of video chat from time to time on a network platform. In the transcript, Ma himself stated that he had talked to Ms. Tian, and then Ms. Tian refused.

  The court of first instance held that according to the transcripts made by the two parties in the public security organs after the incident, it was confirmed that Ma was taking Ms. Tian and other women as clear direct shooting or live broadcast targets at the time of the incident, and there was a verbal conversation, which was not accidental or unintentional. Ms. Tian was included in the shooting or live broadcast. Under this circumstance, Ms. Tian has the right to refuse and stop Ma’s related behavior.

  During the trial, the court presented the transcripts of inquiries and on-site surveillance videos from the public security organs, which restored Ms. Tian’s injury.

  Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian was supposed to go up and try to grab Ma’s mobile phone, but the height difference between the two sides was very large, so she didn’t grab it. Instead, during Ma’s avoidance of her, both sides had a physical contact, and the surveillance video on the spot was obscured by obstacles, so it was not clear, but the two sides had physical contact, and it was certain that there was physical contact. After the injury, Ms. Tian went to the local hospital at about 9: 30 that evening. She was diagnosed with dislocation of the left shoulder, contusion of the left shoulder and threatened abortion at the first time. After being hospitalized for two days, I went to another maternal and child health hospital to continue my treatment.

  The plaintiff’s injury is the basis of the court’s detailed explanation and acceptance caused by the defendant’s infringement

  The First People’s Court of Zhongshan held that this case was a dispute over the right to health, and citizens’ right to life and health was protected by law.

  In this case, Ma filmed it during the live broadcast without Ms. Tian’s consent, causing disputes. During the dispute, Ms. Tian was injured. Although Ma did not recognize the fact that Ms. Tian was injured because of her aggression, combined with the existing evidence, Ms. Tian was diagnosed with "dislocation of the left shoulder" at the first time after her injury. The defendant could neither give a reasonable explanation for Ms. Tian’s injury, nor provide sufficient evidence to the contrary. The court accepted the fact that Ms. Tian claimed that her injury and hospitalization were caused by Ma.

  Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:At the trial, the defendant could not give a reasonable explanation for the reason that the plaintiff was not injured by himself, and also ruled out that the plaintiff was injured by a third party. Then at this time, combining the previous surveillance video and the investigation record of the public security organ, it has reached a highly probable fact-finding standard that whether the defendant is intentional or negligent, it has reached such a high probability that the plaintiff’s injury is caused by the defendant’s behavior.

  The First People’s Court of Zhongshan held that according to Article 6 of the Tort Liability Law of People’s Republic of China (PRC), Ma should be liable for the damages caused by Ms. Tian. In the end, the court ruled that the defendant Ma compensated Ms. Tian for lost time and medical expenses totaling more than 11,000 yuan.

  Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Citizens’ right to physical health is protected by law. In this case, the defendant filmed without the consent of the plaintiff, causing disputes, which eventually led to the plaintiff’s injury. The defendant committed an infringement of the plaintiff’s right to physical health and should bear this civil liability for compensation according to law.

LI announced its financial report for the first quarter of 2023, with quarterly revenue and delivery reaching a record high.

On May 10th, 2023, LI announced its financial report for the first quarter of 2023. Despite the fact that the overall performance of China’s auto market is not as good as expected, LI’s quarterly revenue and delivery both hit record highs. Revenue in the first quarter was 18.79 billion yuan, up 96.5% year-on-year. In the same period, LI delivered a total of 52,584 new cars to users, up 65.8% year-on-year, achieving the single-season delivery *. Driven by strong delivery, LI ranked among the top three new energy brands in China in the first quarter, with a market share of about 11%, far exceeding other new power brands. Thanks to the unremitting pursuit of operating efficiency, a number of financial data hit record highs. After deducting equity incentives, operating profit and net profit reached 890 million yuan and 1.41 billion yuan respectively, and free cash flow reached 6.7 billion yuan. The gross profit margin remained stable at 20.4% in the first quarter. A healthy business model and sufficient cash reserves have laid a solid foundation for the long-term development of enterprises.

It is worth mentioning that LI has continuously strengthened its refined operation and promoted the continuous increase of delivery data from January to April 2023. By the end of last month, more than 330,000 home users had chosen LI’s products. Thanks to the emergence of more and more home users, the delivery volume in April 2023 exceeded 25,000 vehicles for the first time, up by 516.3% year-on-year, setting a new record of single-month delivery since the brand was founded, and has delivered more than 20,000 vehicles for two consecutive months. Based on positive market feedback, LI’s second-quarter performance guidance has reached a new high, with an estimated delivery of 76,000 to 81,000 vehicles, up 164.9% to 182.4% year-on-year; The estimated total revenue is 24.22 billion yuan to 25.86 billion yuan, up 177.4% to 196.1% year-on-year.

Maintain high growth in R&D investment and constantly optimize product strength.

In the first quarter, relying on users’ continuous recognition of Ideal L9 and Ideal L8, as well as the strong order volume and rapid capacity climbing of Ideal L7, LI achieved a new single-season delivery result, and gained an 11% market share in the new energy vehicle market of more than 200,000 yuan in China. Once again, it proves that LI is constantly exerting the advantages and cooperative effectiveness of its supply chain, manufacturing, sales and service network from stage 1 to stage 10. At present, the released ideal L series models have achieved outstanding performance in their respective market segments. Among them, as a five-seat flagship SUV of the brand * family, the ideal L7 has delivered more than 10,000 yuan in the complete delivery month, which is also a five-seat SUV model of China brand * with a starting price of more than 300,000 yuan and a monthly delivery of more than 10,000 yuan, becoming one of the luxury five-seat SUVs of more families *; Ideal L8 maintains sales in six market segments *; Ideal L9 has won the monthly sales champion of large SUV for many times since it was delivered last year.

Meanwhile, LI invested a total of 1.85 billion yuan in R&D in the first quarter, up 34.8% year-on-year. In terms of smart space and intelligent driving with high user utilization rate, LI has continuously improved its product strength through OTA upgrade. Since the beginning of this year, the ideal L-series models have completed two OTA version upgrades of 4.3 and 4.4, and more than 100 functions and experiences have been optimized. Among them, the task master can let users define the function combination independently and realize the linkage of seat, driving, navigation and application, which has been well received and discussed by users since it was launched. In addition, in OTA 4.4, the new version of the car adds the sentry mode that users have been waiting for for for a long time. The system will automatically detect the situation around the car and remind users according to the level of different situations. Through its own power-saving strategy, the energy consumption for the whole night is only about half that of other models; At the same time, users who assemble the ideal AD Max intelligent driving system also get LKA Plus function through the recent upgrade. This function can realize automatic lane change when navigation is not turned on, reduce driving fatigue and improve traffic efficiency.

In April, Ideal L9, the six flagship SUV—— of the family, won the five-star intelligent star rating in the evaluation results of the IVISTA China Smart Car Index 2023 * batch released by China Automotive Engineering Research Institute Co., Ltd. (hereinafter referred to as "China Automobile Research"). Especially in the intelligent safety test, Ideal L9 is the vehicle with the highest score among the vehicles that have been tested by China Smart Car Index, and it is also the vehicle with G+ on the basis of four G evaluations. Ideal L9 has also become the vehicle with the highest performance in IVISTA China Smart Car Index.

Create an ideal fortress to protect family members.

LI has also invested a lot of energy and time in safety related to users’ travel, and strived to build an ideal fortress safety body for the whole family through the safety concept of *. Last year, Ideal L9 became a large SUV with G rating for 25% offset collision on both driver’s side and passenger’s side in China Insurance Automobile Safety Index (C-IASI, hereinafter referred to as "China Insurance Research"). In April this year, the Ideal L9 won the five-star evaluation of the upgraded version of C-NCAP in 2021 in the test results of a new batch of China’s new car evaluation regulations (C-NCAP), becoming the vehicle with the highest comprehensive score in history. Ideal L9 is also a luxury large-scale SUV in China, which has obtained * achievements in China’s new car evaluation regulation (C-NCAP), China Insurance Automobile Safety Index (C-IASI), China Automobile Consumer Research and Evaluation (CCRT) and China Automobile Health Index (C-AHI). In the same month, the Ideal L8 also became the SUV model with * achievements in the crash test history of China Insurance Research Institute. In the passenger safety index inside the car, the passenger safety index outside the car and the vehicle auxiliary safety index, the ideal L8 all got the highest rating of G (excellent), especially in the 25% offset crash test on the passenger side of non-standard test items.

A series of excellent crash results depend on the powerful ideal fortress safety car body design, which is a defensive car body structure deeply developed by LI, and strives to provide 360 all-round protection for family members in every position in the car. First of all, LI determined the energy distribution strategy at vehicle level, system level and key parts level, and built a more scientific and reasonable power transmission path and section size system for each main power transmission channel in turn. Secondly, LI designed a cage-type car body with ultra-high torsional rigidity, and used boron steel (hot formed steel) at key positions to form a protective structure with higher strength. At the same time, LI insists on improving material selection, adopts positive energy management and load distribution for body-in-white, carries out accurate topology of key parts and cross-section structure of the body, and truly uses good steel on the blade. The standard flagship ideal fortress safety body truly realizes the equal rights of safety technology.

In addition, following the four five-star certifications of Ideal L9 in China Automobile Health Index (C-AHI) rating, Ideal L8 also recently obtained four five-star certifications in China Automobile Health Index, becoming a well-deserved "green house" to protect family members.

Stepping into a new development chapter with "dual-energy strategy"

Recently, LI officially released the "Double Energy Strategy", which indicates that the brand will exert all-round efforts in "intelligence" and "electric energy". More importantly, by 2025, LI will form a product layout of "one super flagship model+five extended-range electric vehicles+five high-voltage pure electric vehicles", which will face a market of more than 200,000 and fully meet the needs of home users.

In terms of "intelligence", ideal intelligent driving has officially entered the 3.0 era, from high-speed scenes to urban scenes. This system uses three neural network large model algorithms: static BEV network algorithm, dynamic BEV network algorithm and Occupancy network algorithm to restore, and uses NeRF technology to enhance the Occupancy network algorithm to achieve higher accuracy and details, so as to provide accurate information in the decision-making planning of complex urban scenes. At present, based on the accumulation in the past five years, LI has already had the most intelligent driving training mileage in China, which has reached more than 400 million kilometers. The urban NOA navigation-assisted driving system with ideal AD Max 3.0 is planned to push internal test users from the second quarter of this year. By the end of 2023, there will be more than 100 domestic cities, and with a set of technologies, cities and highways will be completely opened. Some intelligent driving abilities based on large-scale model training will also be released to users who adopt ideal AD Pro hardware models.

In terms of "electric energy", LI has officially entered a new stage of "extended range electric" and "high voltage pure electricity". For the pure electric products to be released in the future, LI has deeply cultivated the core technology and landed an 800V ultra-charged pure electric solution. Its advantage lies in making users bid farewell to mileage anxiety and giving pure electric users a "refueling" experience. LI’s pure electric products will adopt a new generation of self-developed electric drive system composed of 800V silicon carbide power modules, with comprehensive optimized design scheme and more advanced resource integration, which will make breakthroughs in all energy efficiency indicators. In addition, in order to reduce the charging difficulties of users of pure electric vehicles, LI officially launched the "Ideal 4C Super Charging Station" and the overcharge network, so as to realize the rapid recharge of charging for 10 minutes and increasing the battery life by 400 kilometers. By 2025, the goal is to build more than 3,000 charging stations. At the same time, the ideal AD Max 3.0 will also be integrated with the ideal 4C super charging station *, making it more convenient for users to go to the super charging station than to the gas station.

Optimize the layout of sales network and enhance the status of the industry *

In the first quarter, in order to support the development of multi-vehicles, LI continued to expand the network layout and accelerate the upgrading of store quality, so as to provide users with more convenient and efficient services. Since late June last year, LI has expanded or optimized nearly 50 existing stores. As of April 30, 2023, LI has 302 retail centers nationwide, covering 123 cities; There are 318 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities.

The ever-increasing profitability and cash flow have become the basis for enterprises to continuously invest in R&D and business capabilities, and also provide strong support for brands to maintain their position in the new energy vehicle market. With strong product strength and excellent operational efficiency, LI will continue to strengthen its commercial and service capabilities, create greater value for users and further enhance the flywheel effect of enterprise development.

The price is 239,700 yuan-253,700 yuan, and Xingyue L Hi·P Raytheon extended-range electric SUV is officially listed.

    On November 25th, Xingyue L Hi·P Raytheon extended-range electric SUV was officially launched. The new car has launched two models, the extended-range electric flagship version, with a comprehensive subsidy price of 253,700 yuan and an equity payment price of 243,700 yuan; Extended-range electric vehicle reaches Zhen version, with the price of 239,700 yuan after comprehensive subsidy and 229,700 yuan after equity payment. Among them, the high-end custom car paint LOMOGrey matte ash is priced at 8,000 yuan; Optional wheel hub 20-inch particle low wind resistance wheel hub, priced at 3000 yuan; Optional interior starry grey suede double interior, priced at 3000 yuan.

    In order to give users a better experience of electric vehicles, Xingyue L Extended Range Electric Edition launched the listing lock list to enjoy the top 10 car purchase rights (only for users who booked cars before December 31, 2022):

    Deposit ceremony: enjoy the expansion of deposit, and enjoy a deposit of 3,000 yuan to 13,000 yuan; Subsidy ceremony: before December 31, 2022, the car will be booked by the lock order to ensure the price after enjoying the national new energy subsidy; Huanxinli: Geely’s old users will increase the purchase subsidy by up to 10,000 yuan; Financial gift: 5050 car purchase financial subsidy, 24 installments with 0 interest; Energy-supplementing ceremony: free home charging piles and basic installation services, 220V home charging guns; Warranty ceremony (the first owner): 5 years or 150,000 kilometers warranty, lifetime free warranty for three electric systems and lifetime free warranty for range extenders; Camping ceremony: 1999 yuan Raytheon Homie exclusive camping suit and 220V discharge gun; Traffic gift (the first car owner): unlimited traffic for 5 years, and basic traffic is free for life; Delivery ceremony: the order will be placed before the end of November, and the delivery is expected to be completed before December 31; Boutique gift: original 3D foot pad worth 318 yuan.

    At the same time, it also announced the first batch of surprise blind boxes for users of Dading: the first batch of users of Dading can upgrade for free when they buy the extended-range electric flagship version, and the 20-inch particle wheel hub with a value of 3,000 yuan can be replaced and upgraded for free within 30 days to 12 months after being licensed (if the first batch of users of Dading change their configuration, they will enjoy the rights of the surprise blind box according to the listing lock list, but not enjoy the rights of the surprise blind box). In addition, users can participate in both listing locking activities and small ordering activities at the same time, and the corresponding rights can be superimposed and enjoyed.

    Xingyue L Extended Range Electric Edition is Geely’s first "Raytheon Extended Range Electric Vehicle" based on "e-CMA" intelligent ultra-electric architecture. At the same time, it has three electric technologies: pure electricity, hybrid electricity and extended range electricity, and comes standard with four electric properties: pure electricity in the city, long-distance extended range, fast charging and discharge outside camping, covering users’ needs for electric travel.

    Through standard 41.2kWh CTP flat battery, range extender with thermal efficiency of 43.32% and "Super Three Electricity Technology" of 3-speed frequency conversion electric drive DHT Pro, WLTC has a pure battery life of 205km.

    It is worth mentioning that Xingyue L extended-range electric version has a unique full-mileage "electric drive series locking", and the working life of WLTC is 1250km. By locking the pure electric drive extended range mode, full-time electric drive and full-scene electric drive are realized, which brings users a more efficient, energy-saving and worry-free electric experience.

    The thermal efficiency of the range extender equipped on the Xingyue L extended-range electric version is 43.32%, and the Miller cycle has a high compression ratio of 13:1. When the battery power is insufficient, the range extender can charge the power battery like a "charging treasure" and directly supply power to the driving motor like a "generator". Unique 3-speed frequency conversion electric drive DHT Pro, starting with 1-speed ratio, 0-30km/h acceleration time of 1.9s, super speed of 220km/h, strong power.

    At the same time, the Xingyue L extended range electric version comes standard with a DC fast charge of up to 85kW, and it takes 27 minutes to charge the battery from 30% to 80%. It also comes standard with 6.6kW household slow charging, which can be set to make full use of trough charging. At the same time, it also supports 3.3kW external discharge, which can easily meet the demand for camping electricity for more than 12 hours.

    Xingyue L extended range electric version has the function of high, medium and low+automatic four-speed energy recovery, which converts kinetic energy into electric energy when taxiing or braking, and improves endurance. It also has P-gear parking power generation, comprehensive mileage protection, predictive energy management and other energy management systems, which makes power consumption more worry-free.

    In addition, more than 90% of the whole vehicle of Xingyue L extended-range electric version is covered with acoustic materials, 9 key range extenders are optimized, and 7 key electric drive NVH is optimized, so that the all-electric switch is accelerated to 100km/h, and the interior noise is up to 64 decibels.

    Xingyue L Extended Range Electric Edition went on the market this time, and released the low-key luxury and highly scientific LOMOGrey matte gray body color, creating a higher sense of value atmosphere.

    It is understood that after 125 days and 3,000+hours, LOMOGrey has exceeded the standard aging test, ensuring that the color gloss is always above 90%. Three-color coating fine chemical technology is adopted, and 200+ rounds of passing cars verify the quality of strict screening finished products. In the reflective range of 25 5, the most delicate gloss consistency is achieved.

    In addition, the Xingyue L extended-range electric version has previously released a custom magic color Wangshu blue body color. As the first color-changing car paint, Wangshu Blue body color is jointly designed and developed by Geely and Kansai, Japan. It adopts fine color matching and painting technology, and has four layers of magic color painting technology. The refractive texture of light will change with the light, reflecting bright blue light.

The Chengdu Auto Show ended, making its debut at SAIC Audi to show its top popularity.

The 24th Chengdu Auto Show ended on September 7th. In 2021, when the development and recovery of the global automobile industry is still affected by the COVID-19 epidemic, China, as one of the most important automobile production and sales countries in the world, cannot be immune to it.

Nowadays, the normalization of epidemic prevention and control has become the most basic policy. The audience wears masks, the car dealers wear masks, and even the car models on the platform wear masks. The A-class auto show held under such conditions, Chengdu International Auto Show has become one of the most important voice platforms in the automobile industry in China and even in the world, and it is truly a battleground for world-renowned auto companies to release their "star models".

All kinds of luxury and mid-to-high-end car brands have brought their own brand-new products at Chengdu Auto Show. As a brand-new luxury brand born only this year, SAIC Audi has set up its own booth for the first time since its establishment. This time, SAIC Audi brought its two innovative models to the 2021 Chengdu International Auto Show. As a high-profile flagship model of SAIC Audi luxury, the new Audi A7L advanced version completed its first official appearance in Southwest China.

During the auto show, the popularity of SAIC Audi booth in Hall 3 has been very high, and consumers coming and going to see the car are in an endless stream. On the booth, two car color versions of the new Audi A7L are displayed, namely limited color Qingshan Dai and Xinghe Blue. The new A7L inherits the design essence of the Audi Prologue concept car in appearance. The coupe-style body lines, obsidian black sports kit and 21-inch RS racing wheels show the sporty feeling of this car. The A7L’s power combination is also verifying this point. The A7L’s first version is equipped with a 3.0TFSI V6 engine, which matches the 48V light mixing system and accelerates for 5.6 seconds per 100 kilometers. Intelligent quattro four-wheel drive technology, the only active air suspension in its class and DAWS dynamic all-wheel steering system combination. It is no exaggeration to call A7L the benchmark of the same level in this series of power operation configurations.

While A7L shows its athletic talent, it also shows the elegance of an administrative model everywhere. The frameless electric suction door with A8 grade and the configuration of multi-layer aviation glass minimize the noise interference in the car. As an extended model, A7L has a body length of more than 5 meters, a wheelbase of more than 3 meters and the widest body in its class. All these hard indicators have built a leapfrog administrative space experience for A7L. The seats in the car are tailor-made seats for China consumers, with thickened advanced foam materials, lengthened cushions and widened back. All this is for A7L to create an administrative experience far beyond its peers.

In addition to the car as the protagonist, this exhibition is the first independent exhibition of SAIC Audi. For example, there is a fan interaction space on the second floor, which will display many Audi products, including the clothes used by men, the bags that women like, and the car models and pens that children like. This area has also become the favorite of children during the auto show.

Audi Box[ Enterprising Red Man Station] is the punching place for online celebrity and fashionable men and women. The whole Audi Box presents a cool cube, which combines cool tuners and retro microphones with the trend of the times to integrate retro elements with the trend icon, conveying Audi’s extraordinary design concept and enterprising attitude towards life.

Such a diversified booth suitable for men, women and children is the answer sheet handed over by SAIC Audi at Chengdu Auto Show. The high popularity at the scene proves the success of this auto show and consumers’ expectations for the brand SAIC Audi.

"Nezha" was released overseas, and netizens struggled for translation.

  The movie "Nezha", which has made great strides at the box office, has been released in North America and Australia recently, which has triggered new topics. Netizens are quite worried about how to translate these funny traditional cultural stalks, such as "hurry as a law" and "my life is up to me", in order to convey the original flavor of traditional culture and let foreigners understand it. And launched the "Nezha Speeches Translation Contest" on the Internet. When interviewed by Yangzi Evening News, many translation experts affirmed the talents of netizens. However, the translation of "as urgent as a law" into "fast fast biu biu" is accused of being unreliable — — "It’s interesting to do this, but foreign audiences can’t understand it.

  "Urgent as a law"?

  This question has been searched in Weibo.

  Netizens set off the "Nezha Speaks Translation Contest", which became a hot topic on the Internet. The most discussed is the phrase "as urgent as a law" by the greasy uncle Taiyi in the film. It is said that "the sun and the moon are born together, a thousand spirits are heavy, and the heavens and the earth are boundless, and it is as urgent as a law." This is a spell in Taoist culture in China. How to translate it so that foreigners can understand the meaning? Netizens lamented that there is no hot search in this world. The problem that one person couldn’t figure out originally became a hot search when there were more people who couldn’t think of it.

  Among them, "fast fast biu biu" is regarded as a serious nonsense: "fast fast" follows the word "hurry" in the original text and translates the "letter" in the three principles of "faithfulness, expressiveness and elegance"; The "biu biu" in the back is even more brilliant, which is the powerful point of using onomatopoeia to express spells and achieve the "da" in "faithfulness, expressiveness and elegance".

  The answer given by netizens with wide brains is chicken chicken like green zero, which literally translates as "chicken is like green zero". Some people also popularize science, which means that the speed of transmitting orders is as fast as that of laws, and it is best translated as speed is like lvling. Although the meaning of "fast" has been conveyed, it seems that there is a little lack of spell feeling.

  Stunned by Nezha’s classic lines

  Netizens laugh at themselves for "exhausting their English skills all their lives"

  Another example is "My life depends on me", which is translated by some netizens as I am the master of my fate. Some people think that it is not domineering enough. Such a bloody scene, we must stress the sentence and walk! That is me to be the master of me! Again, such as "although a little baby fat, but also can not hide my compelling handsome", "dragon survival, just between your thoughts" have also triggered discussions.

  The funny thing is, "Then you go to … … Don’t come back when you go. "How do you translate Shen Gongbao’s tongue-tied lines that cause all kinds of misunderstandings? “If you go… … Gone, never come back "is well received because it also distinguishes the verb tense before and after stuttering."

  As for Nezha, the first little poet in Chentangguan, doggerel comes with his mouth open, and his sad and lazy voice and expression are too powder-sucking. "I am a little monster, free and easy, killing people without blinking, eating people without salt." "Life is full of tears, and the more you struggle, the more unlucky you are. If you are tired of dying, it is better to sleep in bed. " This rhyming and humorous limerick in Chinese is translated into English, which also inspires netizens to use their life-long English skills.

  The translation teacher suggested

  JI-ji-ru-lv-ling can be transliterated directly.

  In this regard, the translation teacher Zhang Wenqin told the Yangzi Evening News reporter that "fast fast biu biu" is a bit like Chinglish, showing the sense of humor of domestic netizens, but foreigners certainly can’t understand it. In fact, you can also directly use Pinyin to translate spells and promote China culture. Even if foreign audiences can’t understand it so quickly when watching movies, they can understand it by consulting materials.

  In addition, the method that people in the industry agree with is "transliteration without translation, and foreigners will recite spells in the future." Like Pumbaa and Timon in the movie "The Lion King", the phrase "Hakula matata" that they often say is quite pleasing to the ears of China audiences, isn’t it? Such transliteration is acceptable to young people.

  David from Russia is a graduate student of Tsinghua University Institute of Humanities, and the champion of the "Chinese Bridge" global Chinese conference for foreigners. He came up with a variety of translation methods, such as literal translation: let my order be carried out immediately. Or directly translated into JI-ji-ru-lv-ling in Pinyin. You can also find similar words in English allusions, such as abrakadabra, which was originally an Arabic spell from Arabian Nights. Later, many languages transliterated the word directly. All spells are rhythmic, rhythmic and often written. For example, the word "Nezha" can also be translated in Pinyin or into Latin.

  Translation should also stick to the style of cooperation.

  The movie lines "faithfulness" and "expressiveness" are the most important.

  Fu Yu, who graduated from the English Department of NTU with a master’s degree and is currently engaged in editing work in a publishing house, thinks that netizens are very talented, which is really a variety of whimsy. "The movie lines are mainly to express clear meaning, mainly to be faithful and expressive, like ‘ Urgent as a law ’ In this way, I think translation is still needed to convey ‘ Quick ’ I think it’s quite good. "

  Fu Yu said that biu biu can also be used in movie subtitles. It is cute and funny, and the memory is deep, which is also in line with this movie. In fact, translation should also stick to the cooperative style. Generally, if the translation in the book is more elegant, rhymes and literary allusions can be used, and it is good to explain it in the form of notes. Of course, biu biu is quite out of the context of foreigners, and it must be confusing to look at it alone, but it should be understandable if it is combined with movies and sounds.

  Fu Yu said that Ang Lee’s translation of the title of eat drink man woman and the English name crouching tiger and hidden dragon are relatively direct. At first glance, they don’t seem to convey the meaning of Chinese, but with the rich content of the film, this unfamiliar phrase in the English context is endowed with a unique color of China culture.

  According to various translation theories in his study, David gave advice, "whether it’s literary works or film and television works, the overall translation style should be taken into account when translating specific words, so there is no 100% answer, so how to translate that sentence?" In his view, engaging in the translation of literary and artistic works is different from doing ordinary translation. Besides understanding the national conditions and languages of other countries, we also need to learn the theory of literary translation. (Yangzi Evening News/Yangyan reporter Zhang Nan)

Beijing will be fined 100 yuan for violating the rules in the fifth ring of China I and China II vehicles on working days from the 15th.

  The South Center for the Elimination and Renewal of Old Motor Vehicles in Beijing has recently made an appointment for the elimination and renewal of vehicles by a large number of car owners.

  Starting from tomorrow, the city will implement restrictions on vehicles in countries I and II on working days within the Fifth Ring Road. Vehicles that fail to meet the standards can’t enter the Fifth Ring Road. In addition, the city has introduced an incentive policy to encourage car owners to eliminate the vehicles in countries I and II. Many car owners have joined the ranks of eliminating old motor vehicles. The reporter learned from the Emissions Trading Center of the Beijing Stock Exchange that with the advent of the new policy of restricting traffic, there are a large number of car owners who have recently made an appointment for the elimination and renewal of motor vehicles. It is recommended that car owners make an appointment for the date after March 1. According to the introduction of the Municipal Environmental Protection Bureau, since the implementation of the policy on December 1, 2016, the Beijing old motor vehicle elimination and renewal trading platform has actively handled the government subsidy procedures for vehicle owners, and has audited and subsidized 26,447 national I and II light gasoline vehicles. By the end of last year, there were 397,000 national I and II light gasoline vehicles in this city.

  site

  The information is complete and can be done in five minutes.

  The South Center for the Elimination and Renewal of Old Motor Vehicles in Beijing is located in Xinfadi Automobile Trading Market in the South Fourth Ring Road, which is the largest number of car owners in the six old motor vehicle elimination outlets in this city. At 10 o’clock yesterday, when the Beijing Morning Post reporter came here, there were already many car owners waiting for the application form in the processing hall. The handling hall is small, with six handling windows, two auditing windows and one consulting window, which can facilitate the owner to complete all formalities in one stop. Hu Xiaolin, the person in charge of the southern central network, said that in the past, all service windows were in different rooms. From consultation to review of materials, car owners needed to go in and out of many offices. "So later, we integrated these windows in an office area, so that car owners only need to go through all the formalities once."

  How long does it take the owner from entering the gate of the processing hall to completing all formalities? The answer given by Hu Xiaolin is 5 minutes. According to the reporter’s observation, because many data owners have already filled in and printed from the Internet before, after entering the lobby, the owners first hand over the data to the staff for preliminary review, and after the review is completed, they can go to the final review window to go through the formalities of receiving subsidies, so the processing time is not long.

  owner

  I was lucky enough to make up my mind now.

  Yesterday, I handled the branch in the South Center. Mr. Tian Zhihui, a citizen, successfully completed all the formalities. Within 15 working days, a subsidy of 12,000 yuan will be paid to Tian Zhihui’s bank account. Speaking of his fiat, which was just scrapped in 2003, Mr. Tian said frankly that he was "really reluctant." Although that Fiat has been driving for 14 years this year, Tian Zhihui’s family didn’t drive much, so the mileage in the past 14 years was only over 100,000 kilometers. "At the end of last year, I heard that the country I and country II cars were restricted, and I was still lucky. There was nothing wrong with my car anywhere, so I wanted to see if I could not eliminate it." However, seeing that the restriction policy will be officially implemented on February 15, Tian Zhihui decided to join the team that eliminated old motor vehicles. "I take the fourth ring road from home to work, and once I start to restrict my car, I will definitely not be able to drive it. In addition, isn’t the government giving back subsidies, so it’s better to scrap it quickly. "

  With the subsidy, it will be eliminated now.

  The owner Yu Xiansheng’s national II car was originally a second-hand car. Yu Xiansheng said, "I was short of money before, so I bought a second-hand car. I originally thought that I would change the car after I had enough money for a year or two, but this is not the policy that has to be restricted now, and now there is a subsidy for eliminating the country I and country II cars, so I will scrap them in advance. "

  Ms. Ma, the owner of the car, and her husband also went to the South Center to go through the formalities yesterday. Ms. Ma said that the on-site handling procedure is not complicated. At the same time, she suggested increasing the publicity of policies related to the elimination of old motor vehicles. "For example, policy interpretation brochures can be distributed to the community, and the community can post them on the bulletin board, so that some older car owners can clearly understand the handling process without surfing the Internet."

  ■ Reminder

  Don’t forget your ID card and CCB card.

  1 Hu Xiaolin introduced that all car owners who handle the elimination of old motor vehicles need to make an appointment online for the specific time of on-site processing. If they miss the processing time, they need to make an appointment again. When the reporter interviewed at the scene, he met a car owner who missed the appointment time. After arriving at the scene, he could not go through the formalities and had to make a new appointment on his mobile phone with the help of the staff.

  Identity card and bank card are two documents that the owner must remember to bring with him in addition to the information. Hu Xiaolin said: "Especially the bank card, the owner must check it, and it must be the owner’s own CCB current savings card. We have had many cases in which the car owners brought the wrong bank card after they came, which led to the situation of going home to get the bank card or re-applying for the bank card. "

  In addition, Hu Xiaolin reminded that car owners need to bring the original and photocopy of their ID cards when they come to the outlets. Although it is convenient for car owners to copy their ID cards on the spot in the lobby, the reporter found that there are many people in the copying office, so if the car owners have copied their ID cards before coming to the lobby, it will be faster to go to the scene.

  Avoid getting together and make an appointment for next month.

  2 "Beijing Old Motor Vehicle Elimination and Updating Management Information System" is a network platform for all car owners to eliminate old motor vehicles. Hu Xiaolin introduced that the online reservation system has been fully opened. Take the South Center as an example, the daily handling volume is nearly 500 people every Tuesday to Thursday, and there are more than 1,000 car owners going through formalities every day at six on-site handling points in the city, of which 60%— 70% are national I and II vehicles. Hu Xiaolin said that at present, the online booking time for eliminating old motor vehicles in February is saturated, and it is recommended that car owners make an appointment after March 1 to stagger the peak.

  How to distinguish between country I and country II cars

  One is "counting time", which can be distinguished according to the vehicle registration date marked on your driving book. Cars bought after June 30, 2006 in this city are not national I and II cars.

  The second is "counting the stars", which means looking at the environmental protection signs issued by the annual inspection of motor vehicles. If there is no green sign of a star, a star or two stars, it is a country I and a country II car.

  The third is "looking at materials", according to the vehicle emission standards marked by materials such as the vehicle factory certificate issued by the automobile manufacturer when buying a new car.

  Fourth, "seeking help", you can log on to the "Motor Vehicle Emission Standard Inquiry" column of the website of Beijing Environmental Protection Bureau; Or directly call the "12369" Beijing environmental complaint reporting consultation telephone, and ask the staff to help you directly inquire.

  Restriction measures

  From February 15th, light gasoline vehicles with national I and II emission standards are prohibited from driving on the roads within the Fifth Ring Road (excluding Saturdays and Sundays). Offenders will be fined 100 yuan, which will be calculated once every 4 hours.

  Subsidy policy

  From December 1, 2016 to the end of 2017, light gasoline vehicles with emission standards of country I and country II can receive government subsidies in advance. Among them, the elimination before the end of June 2017 is 2000 yuan more than the elimination from July to the end of December 2017.

  Beijing Morning Post reporter Wu Tingting/Wen

  Chief Photojournalist Ning Wu/photo

Disu Fashion (603587): The company has 1,086 stores, including China, Macau and Japan.

  Disu Fashion (603587) answered investors’ concerns on the investor relations platform on March 12th.

  Investors: Have the development goals and plans of the company changed in 2024? Is it still the same as in previous years?

  Disu Fashion Secretary: Dear investors, thank you for your attention to the company. The company will make the goals and plans in line with the company’s long-term strategic development according to the needs of customers, macroeconomic changes and the laws of the industry. The company insists on being full of uncertainties.the new normalIt is a long-term strategy of the company to stick to the long-term principle of expanding the company’s territory and enriching the brand matrix around the concept of big fashion. It is not a one-off event. Please pay attention to the regular reports and temporary announcements of the company’s subsequent disclosure. Thank you.

  Investor: Has the company learned any valuable experience or lessons from its operation outside hours?

  Disu Fashion Secretary: Dear investors, thank you for your attention to the company. The company insists on being a long-term persistence in the new normal full of uncertainty. Whenever, the company is United, persevering, working together, meeting challenges, coping with external adjustment with full development resilience, pursuing sustained and steady development while embracing changes, and hoping to repay investors with excellent business performance. Thank you.

  Investor: Will the chairman continue to buy back?

  Disu Fashion Secretary: Dear investors, thank you for your attention to the company. On September 27th, 2023, the company disclosed the Announcement of Holding Shareholder’s Plan to Increase Shares of Disu Fashion. The controlling shareholder, chairman and general manager plan to increase shares of the company by the way permitted by the trading system of Shanghai Stock Exchange within six months from the date of the announcement, with an increase of about RMB 15 million. By November 17th, 2023, 561,200 shares of the company had been increased by centralized bidding, accounting for 0.5% of the company’s total share capital. At present, the company has not disclosed the relevant announcement of the completion of the implementation of the controlling shareholder’s shareholding plan. Please pay attention to the subsequent relevant announcements. Thank you.

  Investor: How can the company become bigger and stronger, and feel that the company is satisfied with being small and beautiful?

  Disu Fashion Secretary: Dear investors, thank you for your attention. The company insists on being a long-term persistence in the new normal full of uncertainty. It is the company’s long-term strategy to expand the company’s territory and enrich the brand matrix around the concept of big fashion. Thank you.

  Investor: The last big show in Dunhuang was in 2021. Will the company hold such activities again?

  Disu Fashion Secretary: Dear investors, thank you for your attention to the company. In October, 2023, Di Su’s brands DIAMONDDAZZLE and DAZZLE were invited to participate in the first SHANGHAIGALA held by WWDCHINA in Shanghai, presenting the exhibition of "NEWVISIONOFDESIGN Rebirth". Di Su expressed the innovative power and diversified beauty of China fashion with the brand core single product "Rubik’s Cube Cheongsam" with modern silhouette, and described the fashion inheritance and green future together with the global fashion. In addition, the company will hold new product ordering meetings and catwalk activities of various brands for partners every quarter. In the future, the company will also hold new product launches, catwalks and other activities for the public from time to time. Please take the notice of specific activities at that time as the standard, so please pay attention and thank you.

  Investors: Jiangnan Buyi’s latest financial report is bright. On the other hand, after the epidemic, its performance has collapsed. Now its performance is basically equal to that of 10 years ago. Since the peers can perform well, the decline of its performance should not be just a problem of the external environment. Is it the best strategy for it to focus on the minority without hitting the shirt? Shouldn’t good things be popularized? Why do you want to imply that you don’t bump the shirt? Before buying, will the customer first consider whether it will bump the shirt instead of whether the dress is what you want?

  Disu Fashion Secretary: Dear investors, thank you for your concern and suggestions. Since its establishment, the company has been striving to improve brand awareness, reputation and sales performance through multi-dimensional publicity and promotion strategies such as optimizing marketing channels and increasing brand marketing promotion, and is committed to launching brand awareness and providing consumers with better consumption experience and better service. In the future, the company will continue to actively explore diversified publicity and promotion methods, improve brand awareness, create brand differentiation, and continue to accumulate and expand through a stable and sustainable business model.qualityCustomers, do refined and strong main business, and hope to repay investors with excellent business performance, thank you.

  Investors: The company has many subsidiaries. Which companies are in actual operation? Which companies intend to operate, feel that investment and funds have not actually carried out business activities!

  Disu Fashion Secretary: Dear investors, thank you for your attention to our company. The establishment of each subsidiary has its significance and function. For details about the subsidiaries of the company, please pay attention to the "analysis of major holding companies" or "composition of enterprise groups" in the periodic reports disclosed by the company. You can know the main business place, registered place, business nature and shareholding ratio of each subsidiary. Thank you.

  Investor: It has been some time since the company went public. Why not try to expand the international market? Is it premature, or is it lack of international operation?talent?

  Disu Fashion Secretary: Dear investors, thank you for your attention to our company. By September 30th, 2023, the company had 1,086 stores, including China, Macau and Japan. In recent years, the international economic environment has become more and more complex, and the global clothing industry market has fluctuated. In 2023, the supply chain cost of clothing industry will rise, consumer confidence will decline, the market situation faced by brands will become more complicated, and consumers’ needs and concepts will gradually change. From the industrial point of view, the recovery elasticity of high-end clothing consumption is good, and the domestic and foreign clothing industry is getting rid of low-price competition and entering the stage of high-quality development; From the consumption side, consumers tend to make prudent decisions and choose brands, which drives the establishment of a new market pattern. Therefore, the company will make corresponding overseas expansion plans according to international economic trends, domestic and international supply chains and international economic policies. Thank you.