In 2013, the second-generation BMW X5(E70) has been a little tired with competitors changing models and upgrading, so it is time to launch the third-generation (F15) model.

　　The design of the third generation BMW X5 incorporates more family designs, such as flat "angel eyes" and open corners, etc. At the same time, the body adopts many tough folding lines, which makes it look more rigid and square.

　　The length, width, height and wheelbase of the third generation BMW X5 are 4909/1938/1772mm and 2933mm respectively, in which the length and width of the car increased by 47mm and 5mm, while the height and wheelbase remained unchanged.

　　The third-generation BMW X5 adopts L-shaped full LED taillights. Compared with the second-generation models, the tail lines are softer, but at the same time it lacks some heavy feeling. In addition, it also adopts a lot of lightweight design, which is 90 kilograms lighter than the second-generation model.

　　The interior of the third-generation BMW X5 is similar to that of the second-generation BMW X5, with clear functional areas, but many improvements have been made in details, such as the vertical widescreen design of the central control screen, the tightening of the air conditioning control panel, and the wider metal strip of the steering wheel, which all make it look obvious.

　　In terms of power, the X5 model of the third generation BMW introduced two gasoline models, xDrive50i and xDrive35i, in which xDrive50i is equipped with a 4.4L V8 twin-turbo engine. In addition to dual turbochargers, in-cylinder direct injection and Double VANOS variable valve timing technology, this engine also incorporates Valvetronic electronic valve technology, with a maximum power of 450Ps and a maximum torque of 650N• m。 The X5 xDrive35i is equipped with a 3.0L inline six-cylinder turbocharged engine, which is also the most popular model. In addition, the third-generation BMW X5 also introduced a number of diesel-powered models such as xDrive30d, xDrive40d and M50d.

　　In the environment of energy conservation and environmental protection, major manufacturers are striving to develop new power systems to replace simple internal combustion engines. In this transitional stage, plug-in hybrid systems and small-displacement engines seem to be the choices of more manufacturers, and BMW X5 is also among the practices. Around 2015, BMW introduced X5 xDrive40e, a plug-in hybrid vehicle, and X5 xDrive28i, a small-displacement engine, becoming the first manufacturers to eat crabs.

　　In 2015, the M version of the third-generation BMW X5(F15) was released, named F85 X5 M, equipped with S63b44t24.4V8 engine, with a maximum power of 575Ps and a maximum torque of 750N• m。

　　Driving experience and riding quality are the key points for the X5 of the third generation BMW. Electronic assistance makes it more convenient to move the car at low speed. CDC variable electromagnetic suspension system makes it more comfortable, and it is no longer a partial student who only pays attention to road driving performance like the X5 of the second generation BMW.

　　In 2018, BMW significantly accelerated the replacement cycle of X5, and quickly launched the fourth-generation BMW X5(G05) to ensure the competitiveness of the model. The new car is built on the platform of Cluster Architecture(CLAR).

　　In terms of appearance, the overall shape of the new BMW X5 is similar to that of the BMW X7, and it is not an exaggeration to say that it is a reduced version of the X7. Compared with the previous three generations, it should also be considered as the most angular one, with a very tough outline. BMW’s iconic kidney air intake grille adopts a one-piece design and is getting bigger and bigger; With the three-dimensional angel headlights on both sides, it looks fierce. Headlights are upgraded to full LED and full LED+ laser high beam structure, and the maximum irradiation distance of laser lamps is 500 meters.

　　The body size has increased in an all-round way. The length, width and height of the new BMW X5 are 4945/2004/1791mm respectively, and the wheelbase has reached 2975mm, which is 36/66/19mm higher than that of the previous generation, and the wheelbase is 42mm longer.

　　The body material further increases the proportion of aluminum profiles, and the front fender, door and front of the frame are all made of aluminum.

　　In the performance of the side of the car body, the new design adds several groups of style lines, one of which is gathered on the door handle at the rear of the car by the headlights running through the car body, and the smart lines add a feminine side to this muscular big guy.

　　The tail also creates the visual effect of muscles. With the brand-new three-dimensional relief taillights and internal integral LED strip, the design is more capable. The new BMW X5 is not only powered by the upper tailgate, but also powered by the lower tailgate, and its opening and closing mechanism is hidden in the door panel.

　　In terms of interior, the new BMW X5 continues to adhere to the principle of "driver-centered", and the full LCD instrument displays more information, and the larger central control LCD screen is slightly tilted to the driver’s side. The electronic gear handle and iDrive control area are made of transparent glass, creating a sense of luxury that was rare in previous BMW models.

　　In terms of power, the xDrive40i model will be equipped with a B58B30M1 3.0T inline six-cylinder turbocharged engine with a maximum power of 340Ps and a maximum torque of 450N• m； Compared with the previous B58 engine, the B58B30M1 engine keeps the same cylinder diameter, stroke and compression ratio, and the main changes are the design of cylinder head, engine management system and timing chain.

　　XDrive50i will be equipped with N63B44M3 4.4T V8 twin-turbo engine with maximum power of 462Ps and maximum torque of 650N• m。 In terms of transmission, it is matched with an 8-speed automatic gearbox.

　　In addition, the driver assistance system of the new BMW X5 has also been upgraded to the latest level. The four corners of the car body are equipped with mid-band radars, and the camera used for driver assistance has also been upgraded from binocular to binocular, which can realize the functions of automatic driving and automatic lane change in congested road sections.

　　Twenty years may not be a long time for a single model. After all, there are many models with a history of forty or fifty years, but for BMW X5, twenty years means a period of days of our lives that pioneered and focused on sports utility vehicles. Twenty-year-old, the fourth-generation BMW X5 has gradually demonstrated its strength to the world and proved to the market that the strong is stronger under the solid pace of the previous three generations. Happy 20th birthday, BMW X5. (Text: Pacific Auto Network Suo Anguo)

Original Wang Yaqi Dianshang Online

Text | Wang Yaqi

Editor | question

The girls have supported a batch of new brands of domestic products in the small red book and live broadcast room.

From Perfect Diary, Huaxizi, Winona, Runbaiyan to Tangduo, these online celebrity beauty cosmetics, which made their fortune online, have the ability to compete with industry giants such as L ‘Oré al and Estee Lauder. Commercial competition is not about temporary gains and losses. How long can consumers who love early adopters keep their enthusiasm? Will the aura of traffic always care for new brands?

There is an important formula in the field of management-customer lifetime value/customer acquisition cost, that is, LTV/CAC. Ideally, both LTV and CAC will develop in the best direction with the increase of brand awareness and the expansion of product sales channels. But it is difficult for most enterprises to do so.

In the early stage, new brands used the marketing methods that young people like to get the most accessible customers, so they need to win over potential consumers. Later, if the product itself remains unchanged, it will become more and more difficult to acquire customers, and the cost of acquiring customers will become higher and higher, while the lifetime value of these new customers will further decline. If you pull it for a longer time, it is difficult to make a move only by relying on the line.

In 2021, these new brands that made a fortune online collectively opened offline stores. Comparatively speaking, having offline sales channels means providing consumers with more experiences and services, and the life cycle of offline brands is often longer.

But for new players, the offline operation rules are not as easy to master as expected. "We have to look at hundreds of brands every year, but the real strength to do offline may be less than 10%."

"The shopping guide equipped in the counter was originally designed for us to cultivate ourselves?"

"Is it necessary for us to participate in the overall activities of 1500-300 in the shopping mall?"

"What is the difference between the two modes of joint venture and leasing? Where does the cost structure of opening an offline store come from? "

These questions raised by new brands when they entered offline have deeply impressed Huan Wang, the head of new domestic beauty products in Yintai Department Store, in the past two years. "Mature brands that started from offline at the beginning, such as L ‘Oré al Group’s brands, are familiar with opening offline stores, and the docking between the two parties is very fast. But new brands are different. They often need us to get involved deeper and give more detailed suggestions. "

On December 25th, Winona opened its first national department store in Hangzhou. On January 14th, the 14th national store of Orange Blossom settled in Wuhan. Further, cutting-edge brands such as Run Baiyan, Dr. Ai Er, and Yilian all revealed their plans to expand their offline business. "E-commerce Online" takes Winona and Tangduo as observation samples, and dissembles in detail several capabilities necessary for the new brand to expand offline.

Site selection depends on passenger flow and customer group attributes

Winona is not without offline experience. She first entered hospitals and pharmacies, and she is equipped with an offline team.

However, this kind of offline expansion is not the same as entering a department store in essence. The former is still the logic of distribution and supply, while the latter is the logic of self-operation by opening its own counter. Winona’s first offline store was located in Hangzhou Yintai Department Store West Lake Store. In 2020, Winona settled in Watsons, and the Huan Wang team who noticed this trend contacted Winona, which coincided with the latter’s intention to develop into department stores. The two sides began to dock in July last year, and they communicated before and after for almost half a year.

"E-commerce Online" understands that there are often several basic processes for a brand to enter a department store and open a counter. First, it delineates the city and selects the region, and then it negotiates the location and decoration design, which also includes the allocation of personnel and goods. Winona is very clear about the site selection, and the city is locked in Hangzhou. Huan Wang told reporters, "On the one hand, it is because Hangzhou’s own environment is relatively open and it has a high degree of acceptance of new brands; On the other hand, Winona’s products focus on sensitive muscles. The consumer groups in Shanghai and Hangzhou are more fashionable, and consumers use makeup frequently. Some Light medical cosmetology have a certain burden on the skin and are more prone to sensitive muscle groups. "

Winona is located in the side hall, close to the entrance of the shopping mall.

In other words, where the consumer groups are, the counters will be opened, which is the core strategy of Winona’s site selection.

The idea of Orange Blossom is generally similar, and it also values the indicators on the consumer side. Tangduo told reporters that Tangduo plans to basically cover the provincial capital cities in 2022.

The first idea of site selection is to look at people’s traffic. For example, Wuhan Yintai Creative City has a high average daily traffic and can rank among the top five local shopping centers. The second is the spectator group attribute. According to the relevant person in charge of the Orange Blossom brand, "the core consumer groups of Orange Blossom are concentrated in the age of 15-25, mainly college students and young women who have just entered the workplace. Many colleges and universities such as Wuhan University and Huazhong Normal University have gathered around Yintai Creative City, and the customer groups are highly matched with the core consumer groups of Orange Blossom."

The difference is that Winona and Juduo show different tendencies about who their neighbors are.

Among many department stores in Hangzhou, Winona finally chose West Lake Yintai. An important reason is that the high-end cosmetics brands here are relatively complete, and Winona’s competing products are also here, which means that the consumer groups in this area are relatively accurate and have been verified by competing products; Although the orange flower finally settled on the first floor, its initial point of view was that the first floor of the shopping mall was close to the subway exit, and the BA Jewelry Bureau was next door. "Comparatively speaking, Tangduo doesn’t mind that its neighbors are non-beauty trend brands such as POP MART and Twelve Light Years, which is really different from the past mature offline brand location ideas." Qing Yang, the person in charge of docking orange blossoms in Wuhan Yintai Creative City, said.

Juduo Wuhan Yintai Creative City Branch

The most important thing in "people’s freight yard" is people

For new brands, every step of offline business is a process from 0 to 1.

In the process of docking, Winona spent more time and energy in the counter design. Mature brands have their own templates, which can be basically copied. However, as an offline counter for new brands, except for the brand DNA elements, the overall image should be re-planned. Once the planning is completed, all stores will not be easily changed, so it is very cautious. The reporter learned that Winona found four design companies to compare the schemes respectively, and spent more than two months on image design.

Then there is the selection. It is not a good explosive product sold online, but it will definitely sell well offline. The offline layout is more spatial, and the requirements for the placement of goods are more clear. Huan Wang revealed, "In the initial stage of counters, most brands will display their own star series and explosive products, which is no problem. However, offline stores are located in different areas, and the portraits of consumers in various places are more detailed, which is almost a thousand stores and thousands of faces. For example, the climate in the north is dry and moisturizing products sell better. This requires the brand to make adjustments according to the product matrix and changes in local consumer groups, and constantly adjust with the store operation stage. "

Winona is the first store (counter) under the national line, and the final color scheme is mainly red and white.

The basic requirements for a new brand to open offline stores will come from many aspects: 1. There are at least 30 SKUs, and it is difficult for a single product line to meet the diversified consumption needs of offline customers; 2. A professional offline team, generally at least 10 people, with positions including business, operation, training, marketing and goods management personnel; 3. With stable financial support, offline sales tend to be long-flowing. The annual sales of offline counters are basically in the scale of several million, and the head can also be several hundred million, but overall, there is no online explosive high sales efficiency; 4. The offline experience and service need the brand to be equipped with offline planning.

Huan Wang told reporters that at present, less than 10% of new brands meet these four points at the same time, and a large number of new brands do not have the strength to directly open offline counters. It is worth noting that the determination of location, the design of counters and the choice of goods essentially point to the business field and goods. However, it is actually people who are more important to do offline business. What new brands really need to overcome in developing offline teams, including shopping guides in stores and operating teams operating offline stores.

Shopping guide is very important for offline stores.

Different from online business, in addition to sales volume and GMV, repurchase rate and member recruitment are indicators that new brands need to pay more attention to. The offline business logic is that high customer unit price, high transaction rate and high repurchase rate drive the consumption of members, thus making the business more stable-mature offline brands, such as L ‘Oreal, Estee Lauder, Shiseido and other large beauty groups, have high membership stickiness, and often value the development of new indicators; However, the new brands that started online, with rich online marketing methods, are not short of traffic and innovative ability. What they value more is brand loyalty, that is, the number of members, which puts higher demands on the shopping guide team.

"Offline depends on people to sell goods, and consumers will receive information deeper than online. If the goods are used well, they will have a sense of body on the spot. Making a professional training plan for shopping guides is a part that many brands have neglected in the past. An excellent shopping guide needs a comprehensive understanding of the brand and a targeted product recommendation ability for different consumers. "

In addition, the change of thinking of the operation team is also very important. Huan Wang, for example, has different publicity rhythms. Apart from double 11 and 618, Shuang Dan is also an important activity node for department stores. With different preferential schemes, online products are more explosive strategies, and the strength of single product discount will be strongly linked to sales volume. However, the promotion effect of a single brand under the line is limited, and the promotion effect is better because of the full reduction of activities in the mall as a whole. There is also the requirement of efficient inventory management, which needs digital management to avoid the situation that there is too much backlog of offline goods, or customers with too little goods can’t get the goods at home.

Which is more fragrant, joint venture or lease?

For a new brand that started online, the offline business needs to be properly planned and arranged, and it can’t be decided by slapping the head.

It is planned to open a perfect diary of 600 offline stores by 2022. Today, there are more than 280 stores, but the pace is too fast, and one-third of the stores are repeatedly closed, opened and closed; Hua Xizi, who is cautiously exploring on the edge of expanding offline business, has already revealed the plan to open a shop under the cable, but today she is still testing the water frequently through one offline flash after another. Rapid expansion, or cautious wait and see, are different choices, but also suitable for brands at different stages of development.

At present, the ways for new beauty brands to carry out offline business are also diversified: entering CS channels such as Sephora; Settle in beauty collection stores such as colorists and plum blossoms; Flash-flash at multi-business points in the center of the shopping mall; Open offline stores or counters. The first two are traditional distribution logic, which has the advantages of lower cost and can quickly test the acceptance of offline customers for brands. The disadvantage is that there is almost no service and experience, and the display and publicity effect of brand concept is also weak. The latter two are more direct in shaping the brand mind, but the disadvantage is that the brand needs to have a stable cost investment.

The cost of opening an offline counter mainly comes from decoration and design fees, staffing fees, shopping malls or rental fees, utilities and so on. Among them, the cost of each brand in decoration design is different, and the cost per square meter ranges from 5000-50000 yuan; Staffing costs are basically 8% of sales; The level of shopping malls or rental fees depends on the different modes of cooperation-in the joint venture mode, the main business is shopping malls, and there is no extra rent, but all sales will be sampled; Under the leasing mode, the brand needs to apply for a business license separately, and the shopping mall does not take any points, but only collects rent.

Comparatively speaking, the joint venture will have an account period, and the cooperation with the mall will be deeper. Winona adopts the joint venture model. Leasing has no accounting period, which makes it easier for brands to control costs, manage profits and liquidity. The perfect diary that opened more than 280 stores and the orange flower that just opened the 14th store all adopt the leasing mode. What needs to be paid attention to is that there will be great differences in rents and pumping points in different regions, different shopping malls and different locations in shopping malls. According to an industry insider, in Zhejiang, for example, the monthly rent per square meter fluctuates between 100-1000 yuan, and the percentage of sampling points ranges from 10% to 20%.

In the past two years, new brands that have grown up online have dug up the first bucket of gold on the e-commerce platform, occupying the eyes of capital and market. But how to grow from a new brand to a mature brand, and to whom should this baton be handed over?

Li Hao, managing director of Light Source Capital, said in an interview with the media that the competition of consumer brands in China is in a changing stage from the incremental market competition environment to the stock market competition environment. In the incremental market, the core strategy is to improve market penetration, the growth efficiency is greater than the profit efficiency, the explosive product strategy is greater than the brand strategy, the sales capacity is greater than the supply chain capacity, and the single channel strategy can be established; However, in the stock market, the core strategy is to enhance product strength, profit efficiency is greater than growth efficiency, brand strategy is greater than explosive product strategy, supply chain capacity is greater than sales capacity, and omni-channel strategy is necessary.

"Between department stores and brands, it is no longer a simple relationship between Party A and Party B, sales drawing or rent delivery. We are still growing with each other to help brands expand their business scale. " Behind the offline layout of many new brands is the traditional department store industry and the new brands transformed offline, standing at a meeting point. The running-in place of both parties is scattered in the details of each link, which is an all-round adjustment from personnel allocation, product structure and operational thinking. Qingyang revealed that they are also constantly adjusting the way of cooperation with brands, and creating samples and running models through joint brands.

From a better understanding point of view, this is like a change of identity-the brand docking team in the department store industry, Huan Wang and Qingyang are changing from a simple docking role, and now they need stronger operational capabilities, more and more like Tmall’s second child. From offline to online, and back to offline, the growth of the brand has a different trajectory, but the same is still the logic of doing business: good products, consumer service thinking, and operational ability to keep pace with the times are still the core competitiveness of the brand.

Original title: "online celebrity Beauty, Group Battle Store"

The 2023 World Mobile Communications Conference in Shanghai (hereinafter referred to as MWC Shanghai 2023) takes "Time waits for no one" as the theme, focusing on the three major themes of "5G revolution", "digital everything" and "beyond reality+",covering key topics such as the future network, the frontier of the next generation of artificial intelligence, digital transformation, smart cities, and technological innovation, demonstrating the leading position of China and Asia in technological innovation and the empowerment of economic and social development by the new generation of information technology.

5G reform: 5G innovation is not limited, leading a new era of digital intelligence and everything.

New breakthroughs in the evolution of 5G technology, creating a new world of Internet of Everything

MWC Shanghai 2023 believes that 5G millimeter wave and 5G-Advanced technology suitable for intelligent networks are expected to set off a new round of technological innovation in the future of 5G. Various industries can seamlessly integrate networks and entities with the help of 5G millimeter wave and 5G-Advanced. GSMA (Global System for Mobile Communications) believes that in the past year, millimeter-wave technology has made amazing progress all over the world, which can greatly improve bandwidth, network speed and responsiveness, especially in crowded places and areas with large traffic, and promote 5G millimeter-wave to go global. With the evolution of technology and the gradual widening of application boundaries, 5G has entered a new stage of 5G-A. The 5G-Advanced network can support various beneficial new service functions, including immersive customer solutions, enhanced private networks and comprehensive expansion of large-scale Internet of Things. In the future, with the release of 3GPP specifications, there will be more networked sensors, tags, meters, lighting lamps, alarms, door locks and other devices, which will better match the scenes of people’s association, things’ association, perception and high-end manufacturing, and incubate more new business opportunities.

5G penetrates into the enterprise and accelerates commercial realization.

This year’s MWC focuses on vertical industries and realization, and TOB has become an important means to realize the commercialization of 5G, including innovations such as key use cases. GSMA predicts that in 2025, China will take the lead in becoming a market with more than 1 billion 5G connections; By 2030, the number of 5G connections in China will reach 1.6 billion, accounting for nearly one third of the global total. By then, manufacturing and service industries will be the biggest beneficiaries of 5G. Huawei Meng Wanzhou believes that in the future, the digital infrastructure of the smart world will be deeply integrated with society, life and industry, and the chain reaction triggered by 5G, cloud and AI is constantly creating new formats. 5G has accelerated the explosion of new applications such as cloud mobile phones, new car links, naked-eye 3D and XR immersive experience.

6G is gradually approaching, and the technical development picture is gradually clear.

6G will bring more subversive changes, and in the future, it can create a "unity" between the virtual world and the real world, and create a real "digital twin world". Ericsson executives said, "The journey to 6G has begun, but it still needs to meet the new requirements of the future network to create more digital opportunities, such as immersive communication and fusion perception. The key areas that 6G focuses on include communication beyond 5G, new services beyond communication networks, and sustainable and reliable networks. In the long run, based on the experience of 5G development and deployment, 6G-oriented network evolution will be based on the experience of real-time network evolution and ecosystem expansion of 5G and 5G Advanced. 6G will start with open research and breakthrough technologies, move towards standardization and verification, and then conduct preliminary commercial deployment around 2030.

Digital Everything: Accelerating the Integration of CT and IT to Create a New Digital Dividend

Informatization reshapes urban form and helps solve urban development problems.

At present, the sustainable development of cities is facing many challenges such as carbon emissions, transportation and urban governance, and digital technology has become an important innovative force to deal with urban development problems. Vice President Xinhua San pointed out that "digital transformation accelerates the sustainable development of cities. For example, digital twin technology can map people, institutions and social behaviors in cities to virtual worlds, realize the holographic perception of cities with the integration of reality and reality, and improve urban governance and emergency response capabilities". In the future, smart cities will enter the stage of digital intelligence development, and the development focus will shift from building smart cities to operating smart cities. Based on the accumulation of sensing terminals, networks, data integration and data services, ZTE has established the network special question bank of the city lifeline with the help of the network optimization ability and deployment experience of the IOT sensor network, and built the infrastructure for the safe and efficient operation of the city.

From Intelligentization to Augmented Reality, Realizing the Technological Change of Manufacturing Industry

The adoption of 5G, combined with other technologies, such as AI, cloud and edge computing, has demonstrated its potential to improve productivity, reduce downtime, optimize production operations and supply chain management. In addition, the digital twin and meta-universe in the early stage will also provide manufacturers with new opportunities and possibilities for product design, simulation testing, personnel training and cooperation. ZTE cooperated with industry partners to build a construction scheme of "industrial field network+digital nebula enabling fully connected factory", optimizing the production value chain of process manufacturing, improving the production agility of discrete manufacturing, and building ubiquitous industrial intelligence in an all-round way. Nokia Bell believes that the industrial metauniverse comprehensively maps the physical industrial environment in the virtual world, focusing on the empowerment of the virtual world to reality, and realizing the realistic business goals of optimizing and improving the whole industrial process, reducing costs and increasing efficiency. At the same time, the industrial metauniverse is also an advanced form of the industrial Internet. Through a thorough and all-round digital twinning and metauniverse value system, it breaks the boundaries and constraints of traditional industries, industries and enterprises and realizes a new industrial economic system.

Attach importance to technological development and promote science and technology to be good.

The development of emerging technologies will change our lives. Financial technology, XR, metauniverse, artificial intelligence and other technologies are creating unprecedented new possibilities and solutions, giving birth to a digital future. At present, the world we live in is constantly facing more and more complex social, economic and environmental challenges, and technologies such as mobile communication and artificial intelligence play a key role. This year’s MWC held forums such as science and technology for good, emphasizing the use of technology to meet social and environmental challenges, promoting the deep integration of emerging technologies with cultural, social and climate change fields, and constantly contributing to industrial and social values; We must look ahead and judge the relevant risks, keep the legal and ethical bottom line, and create a more inclusive, sustainable and fair development environment through regulatory measures. Industries, enterprises and other relevant parties should strengthen risk judgment, jointly formulate standards and institutional rules, effectively prevent and control the ethical risks of artificial intelligence in science and technology, and constantly promote science and technology to be good and benefit mankind.

Beyond Reality+:AI, Cloud Computing and Meta-Universe to Meet the New Changes in Digital Industry

XR ushered in a new breakthrough and boosted the development of the meta-universe.

From virtual to reality, the development of XR is breaking the boundary between digital and real world. With the release of Apple’s first MR device, China Mobile, ZTE, Lenovo and Morningstar also brought brand-new AR/VR devices at this MWC, and the technical maturity has made a significant breakthrough. At the meeting, CTO of Ericsson China pointed out, "At present, more and more industrial partners have reached a consensus that XR will be the next paradigm shift and a new communication interface, leading us into a world where virtual and reality are integrated. As a supporting technology and infrastructure for the realization of the meta-universe, its breakthrough will further promote the development of the meta-universe. " Frost＆Sullivan predicts that by 2025, the global market scale of virtual and augmented reality technology will climb to 661.40 billion US dollars, with a compound annual growth rate of 86.3% from 2019 to 2025.

With the advent of AIGC era, generative AI expands application scenarios.

With the release of ChatGPT and GPT-4, the artificial intelligence model has become the focus of people’s attention. Generative AI will create a deeper human-computer relationship. With the continuous expansion of related application scenarios, it will release content productivity in multi-application scenarios and provide new opportunities and vitality for various industries. The McKinsey report predicts that the fields of health care, manufacturing, transportation, enterprises and software will become the next frontier of China’s AI in the future, with an annual contribution of 600 billion US dollars. In addition to application scenarios, the big model has gradually changed the terminal market. Deloitte partner Huang Chunfa pointed out, "At present, AI technology has entered the GAI (Generative AI) era, achieving a breakthrough from following procedures to self-training. Compared with traditional AI, GAI can output richer and more original content. Although GAI has just started in the application field, its creativity will play a huge commercial potential in the industries of science and technology, media and telecommunications, as well as finance, automobiles, government and public affairs, and medicine. "

AI rewrites the development direction of communication, and computing power becomes the new "hydropower"

The development of artificial intelligence will reshape the ICT infrastructure, and the opening of more and more digital economic scenes, such as metauniverse and intelligent manufacturing, will bring massive data computing and transmission needs, and the iterative upgrade of computing power and network. AMDCEO lisa su recently predicted that by 2027, the market space of China’s high-end computing power (A100) will exceed 150 billion US dollars, and the compound annual growth rate will exceed 50% from 2023 to 2027, so the development of computing power network will usher in a critical period. Operators put forward strategic objectives and action plans for computing networks, which are regarded as an important direction to promote information infrastructure innovation. The Galaxy AI empowerment platform brought by China Telecom has overcome technical problems such as computing power scheduling, video access, model mass production, etc. China Mobile released four innovative achievements, namely "Top Ten Industrial Development Directions and Industrial Chain Development Plan of Computing Network", "Core Integration Plan of Computing Network", "CFITI 1.0" and "End-to-end Network Resilience Capability".

Author: China Institute of Telecommunications (Beijing)

　　1. The 39th meeting of the 13th the National People’s Congress Standing Committee (NPCSC) was held in Beijing.

　　The 39th session of the 13th the National People’s Congress Standing Committee (NPCSC) held its first plenary meeting in the Great Hall of the People on the morning of 23rd. Presided over by Chairman Li Zhanshu.

　　At the meeting, the Central Military Commission (CMC)’s proposal to submit a draft decision on the application of some provisions of the Criminal Procedure Law in wartime adjustment of the armed forces was considered. Entrusted by the Central Military Commission, Wang Renhua, secretary of the Political and Legal Committee of the Central Military Commission, made an explanation.

　　An important task of this meeting of the Standing Committee is to prepare for the first session of the 14th National People’s Congress. To this end, the meeting reviewed the draft report on the National People’s Congress Standing Committee (NPCSC)’s work, and considered the proposal of the chairman’s meeting to submit for consideration the draft agenda of the first session of the 14th National People’s Congress, the draft list of the presidium and secretary-general, and the draft list of people attending the meeting.

　　The meeting heard Yang Zhenwu, Secretary-General of the Standing Committee of the 13th National People’s Congress’s report on the election of deputies to the 14th National People’s Congress by the General Office of the National People’s Congress Standing Committee (NPCSC). The report pointed out that the election of deputies to the 14th National People’s Congress was carried out successfully, under the leadership of the Communist Party of China (CPC), with the people being the masters of their own affairs, in strict accordance with the law, and in strict discipline of changing the term. There are 2977 deputies to the 14th National People’s Congress. On the whole, the deputies to the 14th National People’s Congress are widely representative, which ensures that all regions, ethnic groups and all aspects have the requirements of an appropriate number of representatives.

　　The meeting reviewed the report on the qualification of deputies to the 14th National People’s Congress made by Wu Yuliang, chairman of the the National People’s Congress Standing Committee (NPCSC) Credentials Committee. According to the provisions of the Election Law and the Organic Law of the National People’s Congress, the credentials committee has examined whether the elected deputies meet the basic conditions of deputies stipulated by the Constitution and laws, whether the election conforms to the procedures stipulated by law, and whether there are any illegal acts that undermine the election and other invalid elections. After examination, the election of deputies to the 14th National People’s Congress in 35 electoral units was in compliance with the law, and the qualifications of 2,977 deputies to the 14th National People’s Congress were valid. the National People’s Congress Standing Committee (NPCSC) was requested to confirm and publish the list of deputies.

　　The meeting heard a report by Wu Yuliang on the qualifications of individual deputies to the 13th National People’s Congress.

　　The meeting also considered the case of appointment and dismissal.

　　2. The 13th the National People’s Congress Standing Committee (NPCSC) held the 134th Chairman’s Meeting.

　　The 134th Chairman’s Meeting of the 13th the National People’s Congress Standing Committee (NPCSC) was held in the Great Hall of the People on the afternoon of 23rd. Chairman Li Zhanshu presided over the meeting.

　　At the meeting, Li Fei, chairman of the Constitution and Law Committee of the National People’s Congress, gave a report on the deliberation results of the draft decision on the application of some provisions of the Criminal Procedure Law of People’s Republic of China (PRC) to the wartime adjustment of the armed forces, and considered the revised draft.

　　The meeting heard Yang Zhenwu, Secretary-General of the Standing Committee of the 13th National People’s Congress’s report on the deliberation of the review report on the qualifications of deputies to the 14th National People’s Congress, the report on the deliberation of the draft agenda of the first session of the 14th National People’s Congress, the draft list of presidium and secretary-general, and the draft list of people attending the meeting, the report on the qualifications of individual deputies to the 13th National People’s Congress and the report on the deliberation of the appointment and dismissal case.

　　The chairman’s meeting decided to submit the above-mentioned revised draft and draft to the Standing Committee meeting for deliberation.

　　3. The State Council of China issued the Opinions on Further Deepening Reform and Promoting the Healthy Development of Rural Medical and Health System.

　　Recently, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Deepening Reform and Promoting the Healthy Development of Rural Medical and Health System.

　　The "Opinions" pointed out that rural medical and health work should be placed in an important position in rural revitalization, with the grassroots as the focus and the reform of the system and mechanism as the driving force, to speed up the expansion and balanced distribution of high-quality medical and health resources in the county, to promote the shift of focus and the sinking of resources, and to improve the rural medical and health system that adapts to rural characteristics and is high-quality and efficient, so that the broad masses of farmers can obtain more fair, accessible and systematic medical and health services nearby, providing a strong guarantee for safeguarding people’s health.

　　The objectives and tasks set in the Opinions are: by 2025, the reform and development of rural medical and health systems have made remarkable progress. The functional layout of rural medical and health institutions is more balanced and reasonable, the infrastructure conditions are obviously improved, the intelligent and digital applications are gradually popularized, the characteristics and advantages of traditional Chinese medicine are further exerted, the ability to prevent and treat diseases and health management is significantly improved, and the ability to deal with major epidemic situations and public health emergencies in rural areas is continuously enhanced. Rural medical and health personnel have developed and expanded, the quality and structure of personnel have been obviously optimized, the level of treatment has been improved, and social security issues such as old-age care have been effectively solved. The operating mechanism of the rural medical and health system has been further improved, and the investment mechanism has been basically sound. The pattern of graded diagnosis and treatment at the grass-roots level, including first consultation, two-way referral, rapid and slow division, and linkage between the upper and lower levels has taken shape.

　　4. A new round of deepening and upgrading of state-owned enterprise reform will be implemented.

　　Today (February 23rd), the State Council Office held a series of press conferences on the theme of "Authority begins". The relevant person in charge of the State-owned Assets Supervision and Administration Commission of the State Council said that the optimization and structural adjustment of the state-owned economy have been accelerating in the past 10 years, and a new round of deepening and upgrading the reform of state-owned enterprises will be implemented in depth this year.

　　The data shows that since the 18th National Congress of the Communist Party of China, the number of listed companies controlled by central enterprises has increased from 368 to 453, the quality and efficiency of central enterprises have been comprehensively improved, and the total profit has doubled.

　　The relevant person in charge of the State-owned Assets Supervision and Administration Commission said that this year, a new round of state-owned enterprise reform will be further implemented, the layout structure of the state-owned economy will be accelerated, and the function of serving the national strategy will be enhanced. At the same time, speed up the improvement of modern corporate governance of state-owned enterprises with China characteristics, and truly operate according to the market-oriented mechanism. Further speed up and improve the system and mechanism conducive to scientific and technological innovation of state-owned enterprises, and create innovative state-owned enterprises. Efforts should be made to solve outstanding problems such as mechanism, investment, talents and transformation that restrict enterprises’ scientific and technological innovation, improve the incentive and restraint mechanism, improve the talent training system, further strengthen the dominant position of enterprises’ innovation, and truly fulfill the role of the national team of scientific and technological innovation.

　　5. Ministry of Transport: Accelerate the construction of a powerful transportation country

　　The relevant person in charge of the Ministry of Transport said today (February 23) at a series of news conferences on the theme of "authoritative departments speak first" that the construction of a transportation power will be accelerated this year, and the "Five-year Action Plan for Accelerating the Construction of a Transportation Power" will be formulated and implemented.

　　This year is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China. The Ministry of Transport is about to formulate and implement the Five-year Action Plan for Accelerating the Construction of a Transport Power (2023-2027), which focuses on strengthening the construction of modern comprehensive transportation infrastructure, rural revitalization of transportation services and coordinated regional development, strengthening the development driven by innovation in transportation science and technology, and improving the quality of transportation services, thus improving the top-level design for accelerating the construction of a transportation power.

　　In 2022, the national investment in transportation fixed assets exceeded 3.8 trillion yuan, a year-on-year increase of over 6%, which contributed to stabilizing the economic market and keeping the economic operation in a reasonable range. This year, we will continue to actively expand effective investment in transportation, focusing on networking, supplementing the network and strengthening the chain, and accelerate the construction of key projects; Strengthen capital and policy guarantee, and effectively promote the investment of the whole society through government investment and policy incentives; Provide strong support for promoting the overall improvement of economic operation.

　　6. Spring ploughing and preparation for ploughing have been carried out one after another throughout the country.

　　At present, all localities take effective measures to do a good job in spring field management and spring ploughing, laying a solid foundation for stable grain supply throughout the year.

　　Now is the critical period for wheat to turn green. In Puyang, Henan Province, hundreds of agricultural technology experts guided farmers to accurately promote the transformation of wheat seedlings from the aspects of wheat moisture analysis, pest control and spring fertilizer and water management. In the past two days, in Yixing, Jiangsu, a self-propelled spray bar sprayer was driven into the field, and agricultural technicians scientifically formulated the formulation of chemicals, which helped to save costs and increase efficiency in spring field management through mechanized plant protection.

　　With the help of agricultural machinery, spring ploughing is more efficient. In Jiangxi, more than 200,000 sets of agricultural machinery and tools prepared by various localities have successively gone to the fields to carry out spring ploughing and preparation for ploughing. Ganzhou, Ji ‘an, Xinyu, Jiujiang and other places have also organized skilled agricultural workers to set up operation service teams to carry out mechanized spring ploughing operations across regions. All districts and counties in Chongqing seize the farming season and pay close attention to farmland cultivation. Fuling District organized more than 50,000 agricultural machinery to put into spring ploughing production this year to improve the mechanization level of spring ploughing, and at the same time, trained agricultural machinery personnel in skills.

　　Farming preparation in the north is also under way. In Tailai County, Heilongjiang Province, the construction of high-standard farmland is stepping up, providing a strong guarantee for spring ploughing production this year.

　　7. Improve the measures of "Class B and B Management" and continue to consolidate the results of epidemic prevention and control.

　　The the State Council Joint Prevention and Control Mechanism held a press conference today (February 23rd), inviting responsible persons and experts from relevant departments to introduce the situation of consolidating major achievements in epidemic prevention and control.

　　According to the spokesperson of the National Health and Wellness Commission, the epidemic situation in various places has been sporadic in recent days, and the prevention and control situation has generally improved, and it has smoothly entered the stage of "Class B and B management" normalization prevention and control.

　　The relevant person in charge of the Department of Medical Administration of the National Health and Wellness Commission introduced that medical treatment should be carried out with all efforts around "protecting health and preventing severe diseases" and graded health management should be implemented for key populations; Rapidly expand medical resources to ensure the need for treatment; Do a good job in prevention and treatment of epidemic situation in rural areas.

　　According to the person in charge of the Monitoring and Early Warning Department of the National Bureau for Disease Control and Prevention, on the basis of direct reporting of infectious diseases on the Internet, a multi-channel monitoring system has been initially formed, which takes into account normal and emergency, entry and local, urban and rural, general population and key population.

　　According to experts from the Center for Disease Control and Prevention of China, at present, China has monitored and found a case of locally associated XBB.1.5 caused by imported cases, but its pathogenicity has not increased, so it is unlikely to trigger a new round of epidemic in the near future. At present, it is the epidemic season of respiratory infectious diseases such as influenza and respiratory syncytial virus infection in China, and it is necessary to continue to strengthen the monitoring and early warning of respiratory viruses such as influenza.

　　8. Investment in the central budget supports the construction of basic networks in small and medium-sized cities.

　　Recently, the National Development and Reform Commission officially issued the investment plan within the central budget for 2023, supported the first batch of more than 100 small and medium-sized cities in 11 central, western and northeastern provinces, and accelerated the construction of basic networks such as 5G and Gigabit optical networks.

　　9. In 2022, the volume of commodity futures and options in China accounted for over 70% of the global total.

　　According to the latest data of China Futures Association, in 2022, China’s futures market had a turnover of 6.768 billion lots, with a turnover of 534.9 trillion yuan. Among them, the volume of commodity futures and options accounts for 72.3% of the global total. By the end of 2022, the number of listed futures options in China has reached 110, including 93 commodities and 17 finance.

　　10. In 2022, the total number of Central European (Asian) trains in the Yangtze River Delta reached a new high.

　　In 2022, there were 5,063 China-Europe (Asia) classes in the Yangtze River Delta region, an increase of 668 classes compared with 2021, a year-on-year increase of 15.2%, and the total number of classes opened reached a record high.

　　11. This year, the freight volume of rail-sea combined trains in the new land-sea corridor in the west has exceeded 100,000 TEUs.

　　The reporter learned from China State Railway Group Co.,Ltd. that up to now, the railway-sea intermodal trains in the new land-sea passage in the west have transported 102,000 TEUs this year, up by 8.01% year-on-year. At present, the rail-sea intermodal trains of the new land-sea passage in the west have radiated to 113 railway stations in 17 provinces in China, and the transportation categories include more than 640 varieties such as auto parts and new energy vehicles.

　　Editor’s Note: The Supreme Leader emphasized at the symposium on the Party’s news and public opinion work that the Party’s news and public opinion work is an important work of the Party, a major event in governing the country and ensuring national security, and it is necessary to adhere to the correct direction, innovate methods and means, and improve the communication power and influence of news and public opinion. This year’s coverage of the two sessions has become the best "touchstone" to test the media’s implementation of the general secretary’s speech. Judging from the national media reports, Guangdong’s media industry can be described as brilliant. In the past, with the help of the unknown Guangdong Satellite TV, on the opening day of the China National People’s Congress on March 5, it won three titles: convergence index, ratings and activity. Southern Metropolis Daily launched a special report on "The Time of the Two Sessions of the Supreme Leader’s General Secretary" with seven pages, and reported with pictures and texts that the General Secretary of the Supreme Leader and the NPC deputies and CPPCC members attending the two sessions of the National People’s Congress discussed the country on the spot, with lofty ideas and great momentum, which was well received by readers. Under the current background of integration and transformation, the Propaganda Department of Guangdong Provincial Party Committee actively strives for innovation and change, with frequent highlights, and the reports of the two sessions are the best proof.

　　From the youngest vice president of Xinhua News Agency to the Standing Committee of Guangdong Provincial Party Committee and Minister of Propaganda Department, Shen Haixiong’s thinking, exploration and practice on the development of Guangdong media industry have well solved the problems of "for whom", "who to rely on" and "who I am" in the party’s news and public opinion work. Facts have proved that only by daring to take responsibility can we overcome difficulties; Only by taking the initiative can we stand on the tide. At the end of 2015, in an exclusive interview with the reporter of Media, Shen Haixiong said that the positive energy of the "Southern Voice" in the field of news propaganda began to be established, which proved that the Guangdong media fully possessed the foundation to make great efforts in the new situation. As long as it clearly recognized the situation, faced up to the problems, prepared for danger in times of danger, showed the courage to turn back, the ambition to give up others, and the spirit to break the ice, it was believed that the Guangdong media industry would keep pace with the times and forge ahead courageously.

　　The "assembly number" of integrated development has sounded, and the reform has achieved initial results.

　　Media: Guangdong media industry, especially Guangdong newspaper industry, has always played an important role in China. Under the background of media transformation and integration, what do you think of the development status of Guangdong media industry?

　　Shen Haixiong: Guangdong is a big media province. At present, the province has published 141 newspapers, 381 periodicals, 148 broadcasting frequencies, 163 TV channels and 670,000 filing websites. It owns many newspaper groups, such as Southern Newspaper, Yangcheng Evening News, Guangzhou Daily and Shenzhen Newspaper, and also owns Internet companies like Tencent. As the frontier of reform and opening up, Guangdong is also a region with abundant economic and social vitality, but a highly complex public opinion environment. In recent years, with the profound changes in the media structure and public opinion ecology, we deeply feel that it is more urgent and urgent to strengthen the capacity building of mainstream media to guide public opinion. How can the mainstream media achieve both persistence and innovation? Not only can we face up to our own shortcomings, actively respond to the challenges brought by social development and technological changes, but we can also use our own accumulation to define and lead a new public opinion field confidently. This is a major topic that needs to be explored quickly and carefully studied.

　　It should be said that the development of Guangdong media started early and has a high degree of marketization, especially Guangdong newspaper industry, which is ahead of the whole country in the traditional media era. However, the glory of the past does not represent the glory of today. Nowadays, the media industry is facing unprecedented changes. To stand on the forefront in the new round of integration and development, we must further enhance the sense of crisis, urgency and mission of reform and development. As far as the current media situation in Guangdong Province is concerned, the "assembly number" of integrated development has sounded. The main media in Guangdong Province are combining their respective advantages and characteristics, aiming at creating a new mainstream media, boldly exploring and innovating, striving to promote the deep integration of content, channels, platforms and management, and constantly enhancing their communication power and competitiveness, and have achieved initial results.

　　Since 2015, in a series of important nodes and major events such as the "9.3" military parade and the third anniversary of General Secretary of the Supreme Leader’s visit to Guangdong, Guangdong media such as Nanfang Daily have performed well and the community has fully affirmed them; After the "12.20" landslide accident in Guangming New District of Shenzhen, Guangdong media gave strong guidance, which fully demonstrated the responsibility of serving the overall situation. The positive energy of the "Southern Voice" in the field of news propaganda has begun to be established, which proves that the Guangdong media is fully equipped to make great efforts in the new situation. However, compared with the requirements of the Central Committee and the Guangdong Provincial Party Committee, compared with the central major media and some brother provinces and cities, compared with the status of Guangdong as a major economic province and a major media province, the work is not strong enough, the pace of development is not fast enough, and the impact of the project is not great enough. At the same time, we should also see that Guangdong’s media industry has good conditions and foundation, and there is no shortage of soil and cultural genes for reform and innovation. As long as we have a clear understanding of the situation, face up to problems, prepare for danger in times of danger, show the courage to turn back, give up the ambition of others and break the ice, keep pace with the times and forge ahead bravely, I believe we will surely take new steps and create new glories in the trend of integrated development.

　　Hold the overall situation, grasp the general trend, and seize the commanding heights of transformation and integration

　　Media: With the fission development of the Internet, the dazzling new media has a strong impact on the traditional media represented by paper media. The CPC Central Committee has put forward a strategic plan to promote the integration and development of media, but many people still have a pessimistic attitude towards the survival and development prospects of traditional media. What do you think of this issue?

　　Shen Haixiong: With the rapid impact of the new wave of scientific and technological revolution, the content and structure of news information products, the form and function of communication terminals, and the psychology and habits of audiences are all undergoing revolutionary changes. Especially with the rapid development of emerging media represented by the Internet, the ability of the Internet to generate and influence public opinion is increasing day by day, and the younger generation regards new media as the main channel to obtain information. Traditional media are facing the problems of market compression, declining influence, and weakening of public opinion guidance and leading ability. This has even become a major issue related to whether our party can firmly grasp the initiative and discourse power of ideological work.

　　In this context, the CPC Central Committee focused on consolidating the propaganda ideological and cultural positions, expanding mainstream ideological and public opinion, and put forward major strategic arrangements to promote the integration and development of the media. The General Secretary of the Supreme Leader asked us to adapt to the new situation of the continuous advancement of social informatization, accelerate the integration and development of traditional media and emerging media, make full use of new technologies and new applications to innovate media communication methods, and occupy the commanding heights of information communication. Can we follow the requirements of the central deployment and the General Secretary, keep up with the times, walk steadily and quickly on the road of media integration and development, and test our mission and ability.

　　For the traditional mainstream media, integrated development is a subversive systematic project, and the development process is bound to be full of ups and downs, and it is impossible to achieve Ma Pingchuan. We must face up to the all-round and deep-seated influence brought by the profound changes in public opinion ecology and media structure on news propaganda work, but there is no need to feel sorry for ourselves and give up on ourselves, or even have doubts and lack of self-confidence about whether or not the party’s propaganda and ideological public opinion position can be held and how long it can be held. In fact, all kinds of media are the products of scientific and technological changes. Today, with the rapid development of information technology, any media form may die and be subverted, but news is immortal and content is king! Moreover, opportunities are also mixed with shocks. For example, with the explosive growth of various news information, the audience is more eager for authoritative news and valuable information, not just the overwhelming fragmentation bubble. The advantages of traditional media in this respect are incomparable to any other new media. Judging from the current signs, the function and role of traditional mainstream media in guarding the bottom line of public opinion, setting the agenda of public opinion and providing the criterion of public opinion have not fundamentally changed, and the responsibility of guiding public opinion has become more prominent. As long as we follow the strategic plan of the CPC Central Committee, keep in mind the overall situation, grasp the general trend, focus on major issues, identify the starting point and focus of work, and actively seize the commanding heights of transformation and integration, we can still make great achievements in the future media structure.

　　Media: Promoting the transformation and integration of the media is an important task of comprehensively deepening the reform. Would you please talk about what ideas and measures Guangdong Province has in this regard?

　　Shen Haixiong: Over the past year or so, the CPC Central Committee has made a strategic plan to promote the development of media integration. The Guangdong Provincial Party Committee and the provincial government have vigorously implemented the central reform and deployment, issued the Implementation Plan for Promoting the Development of Traditional Media and Emerging Media in Guangdong Province, clarified the work objectives, tasks, initiatives and safeguard measures for promoting the development of media integration in our province, established a joint conference system involving relevant provincial departments, news organizations and cultural enterprises, set up support funds for media integration development, demonstrated and determined a number of key projects for media integration development, and actively consolidated them.

　　From the perspective of our province, the next step is to focus on the following aspects: First, further optimize the media layout. Promote the cooperation between newspapers and radio and television media in Guangdong Province, share resources, improve asset utilization efficiency, reduce media operating costs, reduce homogenization and redundant construction, and jointly improve service capabilities and sustainable development capabilities. The second is to further build fist products. Take the idea of supporting the superior and eliminating the inferior, promote the main media in the province to integrate new media units, control the small and abuse, plan from a high starting point and invest heavily, and strive to create several benchmark projects and fist products that are well-known in China. For example, support new media projects such as "South Plus" and "Lohas" and explore the product model of "News Plus Service" and "Information Plus Creativity"; Integrate the main media resources in the province, promote the establishment of financial media groups, and strive to build a first-class professional financial service platform in China. The third is to further strengthen policy support. Make full use of the national cultural industry development policy, learn from the successful experience of domestic sister provinces and cities, break the unreasonable institutional obstacles, strengthen the platform integration ability and resource convergence ability of mainstream media, and attract the inflow of high-quality talents, technology, capital and management power. At present, Guangdong is planning to set up a new media industry investment fund with a scale of 10 billion yuan to help media integration and development with a market-oriented operation mode.

　　For the main media in Guangdong Province, we must continue to play a good role in guiding the main force of public opinion and treat the competition for users and positions as a top priority. Under the current overall development environment and stage of the media, the mainstream media should adhere to the idea of walking on two legs. On the one hand, we should strive to hold the position of traditional media, improve the quality of content, and use better services to delay the scale and speed of audience loss; Innovate marketing methods, maintain the relative stability of traditional revenues such as advertising and distribution, and strive to win time for transformation and development. On the other hand, we should look forward to the layout, look for the strategic fulcrum in the future, vigorously expand into new media, seize the Internet position and users, recreate the core carrier and platform, content support system and survival and profit model of the media in the resource reconstruction, and strive to achieve a gorgeous turn.

　　Hold the party’s ideological and public opinion position and make it full of vitality.

　　Media: After you came to Guangdong, you have repeatedly suggested that the news media should "stick to the bottom line and be brave in pioneering and dare to innovate". Can you talk about how to understand this sentence in detail?

　　Shen Haixiong: Facing the current situation and tasks, the news media must conform to the general trend of Internet development and be brave in innovation and change. If we stick to the rules, change with the same, and miss the opportunity of development, the traditional media can only decline more and more. The only way out is to grasp the laws of modern news dissemination and the development of emerging media, make full use of each other’s strengths, create new advantages and win new space in the process of integrated development. However, taking the right path is the premise for the media to develop greatly. Any heresy and crooked ways will eventually damage the foundation of media development. Only by keeping the bottom line can we let go of our hands and feet, only by being strict with self-discipline can we plan the future in a down-to-earth manner, and only by wearing a seat belt can we dance gracefully in the air. In accordance with the spirit of the CPC Central Committee, we must focus on development and management at the same time, so that management will follow wherever the cause develops and ensure that the development of media integration always advances in the right direction. It can be understood from two levels.

　　On the one hand, we must insist on innovation and effectively improve our ability to control the laws of propaganda and ideological and cultural work under the new media environment. The General Secretary of the Supreme Leader has repeatedly emphasized the promotion of media integration and innovation, pointing out where readers and audiences are, where the tentacles of propaganda and reporting will extend, and where the focus and foothold of propaganda and ideological work will be placed. The Fifth Plenary Session of the 18th CPC Central Committee proposed to vigorously implement the strategy of strengthening the country by network, the national big data strategy and the "internet plus" action plan, which fully demonstrated that the central government attached great importance to the Internet strategy and Internet thinking. If we stick to the old routine and rules, do propaganda, manage propaganda, entertain ourselves, sing and talk to ourselves, and "change with constancy", the result will inevitably be that our position will shrink and exist in name only. This is actually a dereliction of duty! We must persist in putting innovation into all our work, promote the deep integration of traditional media and emerging media with innovative thinking, innovate the methods and means of propaganda and ideological work, improve the propaganda discourse system, and innovate the working system and mechanism, so as to truly realize effective propaganda and effective management, hold positions and expand positions, and create a new situation in propaganda and ideological work in our province. In the second half of last year, Guangdong started the construction of media influence evaluation index system, with the aim of guiding the media to be innovative and pioneering under the background of integrated development by establishing a scientific and reasonable public opinion guidance evaluation system, so as to better consolidate the main position and strengthen the voice of mainstream public opinion.

　　On the other hand, we must adhere to the guidance management, and we must not be vague and slack in position management. Under the new communication pattern and public opinion ecology, we must adhere to the principle of the party’s management of the media, and we must adhere to the responsibility, responsibility and responsibility of defending the soil. Only by establishing good rules, highlighting the background color and building a solid bottom line can we grasp the initiative and dominance in innovation. We should always put the correct orientation through all links, aspects and the whole process of media integration development, and ensure that there are no problems in content, process, channels, technology, terminals and other aspects. The integrated development makes the media management structure, team structure and capital structure increasingly complex and diverse, which increases the complexity and uncertainty of media people’s property, projects and guidance management. Think broadly and tread on thin ice. Subversive mistakes are not allowed in the development of integration. Both the safety of public opinion positions and the safety of funds and projects must be fully guaranteed. Especially in the field of new media represented by the Internet, we must pay attention to strategy and tactics, innovate management concepts, and ensure controllable risks and predictable results. You can’t work hard to integrate, and finally you have a burden on your back and even lost your position.

　　Media: In recent days, the Guangdong media such as Nanfang Daily have launched many heavy articles on current affairs around studying the spirit of the series of important speeches by the Supreme Leader General Secretary, which has generated good public opinion response and even become a phenomenon. What do you think of the role and position of criticism in the media age?

　　Shen Haixiong: Comments represent the position and voice of the media. Since the second half of 2015, Nanfang Daily has published a series of important comments around studying the spirit of the series of important speeches by the General Secretary of the Supreme Leader, such as the long commentator’s article "On Five Development Concepts" published after the Fifth Plenary Session of the 18th CPC Central Committee, and the "On Supply-side Structural Reform" published after the Central Economic Work Conference, which have been well received by all sectors of society. This gives us the confidence to further build the highland of "Southern Commentary", and also makes us further realize that in the era of Internet and new media, media commentary must be further strengthened. On the one hand, media criticism is an effective means to publicize and educate Socialism with Chinese characteristics’s road, theory and system. Especially since the 18th National Congress of the Communist Party of China, the CPC Central Committee, with the Supreme Leader as the general secretary, has formed a series of new ideas, new ideas, new strategies and a series of new practices around the theme of upholding and developing Socialism with Chinese characteristics. The mainstream media must actively participate in the construction of the discourse system with China characteristics through timely publicity and explanation. On the other hand, in today’s complex public opinion ecology, all kinds of information are indistinguishable from good and bad, and it is difficult to distinguish between true and false. This urgently requires the mainstream media to strengthen their position awareness, dare to attack, dare to respond, spread positive energy more actively and effectively, expose and counter wrong thoughts and opinions more clearly, and make hit the floor’s final decision on issues related to right and wrong and political principles to help cadres and the masses draw a clear line between right and wrong and clarify vague understanding.

　　Under the new situation, media criticism should keep pace with the times. One is to be more precise. Deeply understand the central spirit, accurately grasp social psychology, and improve the effectiveness of public opinion guidance. The second is to be more timely. According to the characteristics of internet communication, it can make a strong sound and look straight at it in the first time. The third is to ask for more yuan. Adapt to different communication carriers and means, explore and innovate in theme and form, and let the correct ideological public opinion enter the mind. (End)

The successive broadcast of Story of Yanxi Palace and Ruyi’s Royal Love in the Palace, the palace dramas, has caused the explosion of styles and discussions. Besides the ups and downs, the exciting plot of the palace fight and the outstanding acting skills of the actors, people also pay attention to the aesthetic return of traditional culture and art.

It is worth mentioning that the decorations used by the concubines in the play, such as an embroidery, a flower, a hair pin and a pair of earrings, are all exquisitely made. We sigh and envy the dignity and exquisiteness of the royal life in the past, and this attention seems to have been broken and separated in the inheritance.

Fortunately, now, someone is already taking action to awaken our lost beauty. Zhong Hua, the designer of art jewelry in China and the chief design consultant of cultural jewelry in the Forbidden City, has combined the 5,000-year history and culture of China, and also expressed the unconstrained contemporary design concept.

In her interpretation of a recently completed hairpin work, she said, "I try to make history fashionable and classics young." The beauty she tells with jewelry lies not in the jewelry itself, but in the story behind the ornaments, which comes from the natural touch of life.

I switched to jewelry design because my heart was ignited.

Zhong Hua, who just came to study in Britain, got her wish and entered the fashion design major of London Institute of Fashion, but after two months of study, she was disappointed by repeated study without any challenge. When she was confused, she was shocked by various art and jewelry exhibitions in London. Wood, paper, plastic and other materials, the line structure in the building, can be applied to jewelry design.

Zhong Hua’s heart was instantly ignited, and she found the direction she wanted to develop, so she transferred to the Central Saint Martin College to study the metal technology of contemporary jewelry. Next, every day here is particularly interesting for her. Teachers who are over 60 years old, all kinds of novel tools, and everyone’s love and dedication to jewelry design.

"As a designer who has a clear artistic pursuit of jewelry design, he needs persistence and simplicity." After two years of study, Zhong Hua has mastered solid manual skills and the application of new materials.

Everything fascinated her, and what influenced her most was the way of thinking of design. She is very concerned about the intention behind the ornaments and the proper emotional expression. "Jewelry is something with the designer’s life, and only hand-made can show my inner world most directly and comprehensively."

Life and nature are the best stories.

After returning to China, Zhong Hua started her career with handmade high-grade jewelry customization. Customers have developed from their own relatives and friends to celebrity star circles, with Zhang Ziyi, Li Bingbing, Lu Han, LEE JOON GI, etc.

Because she grew up in the military compound and the unrestrained growth environment, she especially loved life and was close to nature. Therefore, in her creation, life and nature have become an eternal topic to express love stories.

A girl who works as a chef in a French restaurant, Zhong Hua designed a ring for her, with anise, a common seasoning in nature, as the design subject, in a flower-like shape, and a girl with a magic wand was also outlined on it.

A father prepared a gift for his married daughter. Zhong Hua designed a crown, which was organized into a regular love shape with the natural and smart posture of spring water splashing, representing love and responsibility, as well as the best wishes of eternal knot.

A couple who are parents for the first time want to make a necklace for their children. Zhong Hua expresses endless blessings to the children with a long life lock branded with parents’ fingerprints, and it is also a warm ornament about love.

Every piece of jewelry made by Zhong Hua for her clients has a story, and she knows herself from it by getting to know her clients.

It is not a simple re-enactment, but a serious inheritance.

A piece of haute couture jewelry with unique personality has quickly attracted the attention of the outside world. Especially in the internationally acclaimed works such as "Running the Dragon and Running the Horse", we have seen the essence of China’s traditional culture and the mutual blending with western design concepts.

The rising popularity has enabled her to go from haute couture to commercial creation, and thus she has forged an indissoluble bond with the Palace Museum. From facing individuals to facing the public, she started this challenge with the determination of "making the royal family everyone".

Zhong Hua believes that many Chinese people have not really understood the importance of a piece of jewelry as a heritage. So, she spent a year getting to know the Forbidden City, looking for the emotion behind the cultural relics, and carefully polishing every piece of jewelry. She hoped that through a small piece of jewelry, the public could understand the profoundness of Chinese culture.

In her view, this is not a simple re-enactment, but a serious inheritance.

With the promotion of public aesthetics, including the awakening and practice of China’s original design led by designers, it will save the Chinese traditional culture and craft that will be lost. Enamel, Diancui, Qi Diao … … Zhong Hua is looking for ways to interpret these traditional crafts, and uses the precipitation of different cultures in her bones to convey beautiful feelings.

She believes that jewelry is not a symbol of wealth, and the public can enjoy and own it. And integrating art into life is a luxury lifestyle that she thinks meets the needs of contemporary people.

When everyone is willing to slow down in a hurry, beauty and design will gradually penetrate into public life. This "luxury" has nothing to do with money, it is a natural spiritual sustenance and a higher pursuit of life details.

"Beauty" lies in the heart, and "utensil" can be seen in the form. Zhong Hua believes that in the future, jewelry can inherit more emotions and memories, and the beauty of life can be better understood and expressed.

　　

Xie Xingchang (right) was invited to participate in the screening of the TV series Minning Town (Photo courtesy of the interviewee)

　　Cctv news(Reporter Wang Xiaoying) The popular TV series Minning Town has made many people become "onion" people overnight, worried about the fate of the characters in the drama, worried that the "onion" people could not get electricity because there were not enough households, and worried that Agaricus bisporus could not be sold.

　　"Earth" and "truth" make a drastic change in poverty alleviation an explosion. Countless people are worried about Ma Defu, the character in the play. From the beginning, he encouraged everyone to move out, tried to make everyone stay, and tried to solve one problem after another for electricity.

　　Weixi, a screenwriter, released Weibo, saying that it’s true to exchange her daughter for a water cellar for a big animal, and it’s true that a family only has one pair of trousers, and it’s also true to dig a nest.

　　"The protagonist Ma Defu has absorbed the experiences and stories of several people in Suining Town, but the main prototype is me," Xie Xingchang, secretary of the Party branch of Funing Village, Suining Town, Yinchuan, Ningxia, told reporters.

　　In order to play it truly and well, Ma Defu’s actor — — Huang Xuan, an actor, found Xie Xingchang after learning that he was participating in the play, and told him about the situation in that year in detail.

　　The first batch of immigrants returned to the village to encourage villagers to move.

In the play, Ma Defu advised the villagers to move (picture from the TV series Minning Town Guanwei)

　　Xie Xingchang said that in the TV series Minning Town, the stories of villagers living in the "underground nest", moving out and running back, and planting mushrooms were all real stories at that time.

　　Xie Xingchang, a native of Xiji, Ningxia, was one of the first immigrants who moved from Xihaigu Mountain to Minning Town.

　　On July 15, 1997, Min Ning Village broke ground on a Gobi desert in Yongning County, outside Yinchuan. Xie Xingchang said that he was with several villagers at the stage of the groundbreaking ceremony.

　　A villager in the play said: "The future is good, the future is good, what is the future? The future just hasn’t come yet. When can I come, who knows? "

　　Xie Xingchang recalled that in reality, the determination to move out of the ravine originated from the groundbreaking ceremony of Suining Village. The leader on the stage read the congratulatory letter from Fujian. After listening to it, he felt that although Suining Village was still desolate at that time, there would be hope for moving out of the ravine.

　　On the farm not far from Suining Village, he saw that the corn and sorghum he planted were growing well, so he broke off four corn cobs and four sorghum ears and took them back to Xiji’s hometown to let everyone know that there was water to grow live food when he moved here.

　　In August 1997, Xie Xingchang took 14 people to participate in the "Diaozhuang Immigration". "I didn’t have experience at first, so I set up a tent. As a result, when the sandstorm came, the tent disappeared. Later, we thought of digging a nest," Xie Xingchang said.

　　However, because of the need to live in a shack, some of the Diaozhuang immigrants who came with him couldn’t stand it and came up with the idea of going home.

　　The actual experience is more bitter and poorer than TV series.

People who don’t want to hang Zhuang immigrants and run home in the play (picture from TV series Minning Town Guanwei)

　　In the TV series, Ma Defu, who just graduated from agricultural school, has the first task of persuading his hometown — — Seven Diaozhuang immigrants from Yongquan Village just moved to Yuquanying and fled back the next day. The people who participated in the resettlement of Diaozhuang ran back and said, "I don’t want to hang Zhuangzhuang anymore. There is a wind every year, from spring to winter, with strong winds and small winds every day."

　　Xie Xingchang said that the actual situation in that year was even more difficult than the interpretation of TV series. "When I first moved here, there were no birds flying in the sky, no grass growing on the ground, and the wind blew sand and gravel everywhere … …”

　　"I often cover a quilt before going to bed and get up and become two quilts." Xie Xingchang explained that the sandstorm was too big. After one night, the quilt was covered with a few centimeters of yellow sand, which was equivalent to adding another quilt.

　　When Xie Xingchang came to Suining Village for the first year, the children went to school in Xiji’s hometown, and his wife complained about him because of the difficult conditions.

　　In 1997, there were only more than 80 households in Minning village, and they only had electricity but no water, so they had to go to a place more than ten kilometers away to pull water to drink.

　　"It is also true that the new villagers in the play came and we cooked to welcome them," Xie Xingchang said. At that time, I wanted everyone to stay when they came.

　　"In the first year, everyone lived in a shack. When the house was built and the shack was given to the newcomers, they didn’t have to live in tents." Xie Xingchang recalled that the number of households in Suining Village increased from dozens in 1997 to more than 200 in 1998.

　　In May 2001, Yuquanying Development Zone in Xiji County (including Minning Village) was renamed as Minning Economic Development Zone in Yongning County. In January 2002, Suining Town was established with the approval of Yinchuan Municipal People’s Government.

　　The original Suining village has now been renamed Funing village, where 4,500 families live.

　　The development industry has experienced the slow sales of mushrooms.

Today’s Xie Xingchang family (photo courtesy of respondents)

　　In the play, after the villagers in Yongquan Village moved to Jin Tan Village, electricity was connected, and they began to develop their industries, and their life became better.

　　As the first generation of immigrants in Minning Village, Xie Xingchang witnessed the whole process of the development of this pure immigrant town.

　　Land preparation, building a house, planting Lycium barbarum and building a mushroom shed … … On the endless yellow sand, Xie Xingchang, as the secretary of the village branch, built the first adobe house in Suining Village and led the villagers to create their homes together.

　　Xie Xingchang said that when Fujian experts came to teach you how to grow mushrooms, few people built sheds at first, and then more people planted them. At that time, more than 300 mushroom sheds were built in the village at once. At that time, as the drama tells, mushrooms suffered from slow sales. Later, with the help of all parties, the mushroom industry was on the right track.

　　Nowadays, mushrooms have become a major characteristic industry in Suining town. Pleurotus ostreatus, Lentinus edodes, Morchella and other mushrooms are the sharp tools for villagers in Suining town to get rid of poverty and become rich.

Xie Xingchang (left) and Huang Xuan, the actor of Minning Town Zhongma Defu, took a group photo (photo courtesy of the interviewee)

　　"I talked with actor Huang Xuan for a long time and told him what it was like when he first came, from a cave to an adobe house, then to a brick house, and then to a cement bungalow." Xie Xingchang said that he told the story according to the changes from year to year, and many plots in the play actually happened, so he felt very cordial when he watched the play.

　 　　　CCTV News:On January 15th, the State Council held a press conference on financial statistics in 2020.

　　 　　Zou Lan, director of the Financial Market Department of the People’s Bank of China, said at the meeting that in recent years, the People’s Bank of China has adhered to the positioning that "houses are used for living, not for speculation", fully implemented the long-term real estate mechanism around the goals of stabilizing land prices, housing prices and expectations, and strengthened real estate financial management, focusing on several aspects.

　　First, the regulation of real estate finance has been strengthened. Lead the financial sector to strengthen the statistical monitoring of all kinds of funds flowing into real estate, guide the reasonable growth of real estate loans of commercial banks, and promote more financial resources to flow to key areas and weak links such as manufacturing and small and micro enterprises. Last year, the growth rate of real estate loans was lower than that of various loans for the first time in eight years, and the proportion of new loans dropped from 44.8% in 2016 to 28%.

　　Second, implement the prudent management system of real estate finance. The first is to implement a long-term mechanism, because of the city’s policy. Second, according to the direction of regularization and transparency, the fund monitoring and financing management rules of key real estate enterprises will be formed. The third is to establish and improve the macro-prudential management system of real estate finance.

　　Third, improve the financial policy of housing leasing. In accordance with the direction of "rental and purchase at the same time", accelerate the study of financial support for housing rental market policy. Public opinions will be solicited in the near future.