Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

A policeman in the Jingtan Township Dispatching Office plays games with his office computer (provided by the netizen "Emotional Boy")

　　　　On March 31, some netizens reported that a policeman from Jingtan Township, Tianmen City, Hubei Province played online games with his office computer and provided mobile phones to take pictures. On April 3, Tianmen City Public Security Bureau entrusted relevant departments to respond that the policeman Chen was testing the repaired computer. At present, Tianmen City Public Security Bureau has given Chen a informed criticism and deducted his post target management allowance for that month.

　　　　The netizen said that the picture was taken when he applied for the second-generation ID card at the police station, which he thought was very inappropriate. The reporter can clearly see from the picture that a man is playing Legend (an online game name) with all his heart on the computer.

　　　　On the afternoon of the same day, the reporter contacted the police station to inquire about related matters. An attendant surnamed Wang who answered the phone said that he was not very clear about this and should report to the leader for verification.

　　　　On the afternoon of April 3, Tianmen City Public Security Bureau entrusted relevant departments to send a "Verification Report on the Problem of Police Playing Games in the Household Registration Room during Working Hours in Jingtan Police Station" to Jingchu.com reporters.

　　　　According to the report, at 8 o’clock in the morning of February 25, 2009, an external computer in the duty room of Jingtan police station broke down, and the policeman Chen Moumou found someone to repair the computer. When the maintenance personnel repaired the computer, they opened the Legend game webpage and tried the game for a while to confirm that the computer was repaired. After the maintenance personnel left, when Chen got on the computer to check whether the computer was repaired, he found that the "Legend" game page was displayed on the computer screen, and he continued to play the game on the computer. He was seen by the people who came to work and took photos with his mobile phone. Because Chen did not understand the gameplay, he went offline after playing for three minutes.

　　　　According to the report, the police officer Chen played games on the Internet on the grounds of checking the computer during work, which violated the spirit of the Notice on Strengthening Housekeeping Management of Tianmen Public Security Bureau (2007) and related work disciplines. After research by the Party Committee of Tianmen Public Security Bureau, it was decided to treat Chen as a whole and deduct his post target management allowance for that month.

　　　　(Reporter Luo Nie)

Editor: Gao Song

　　* August 28th *

　　The 29 th meeting of the 12 th the National People’s Congress Standing Committee (NPCSC) was held

　　The 29th session of the 12th the National People’s Congress Standing Committee (NPCSC) was held in Beijing from August 28th to September 1st.

　　* 29 August *

　　In 2007, the Ministry of Finance paid the first phase of 600 billion yuan special treasury bonds at maturity.

　　Determination of the maturity renewal method of special national debt in 2007, which is concerned by the market. On August 22, the website of the Ministry of Finance announced that the first phase of the 2007 600 billion yuan special national debt will be paid on August 29, 2017. The Ministry of Finance will issue 600 billion yuan of special treasury bonds to relevant banks in a rolling way. In this regard, Xu Zhong, director of the Research Bureau of the People’s Bank of China, said that the rolling issuance of special government bonds will basically be compared with the practice in 2007, and will not have an impact on the financial market and liquidity in the banking system.

　　Chongqing Jiangbei Airport Terminal T3A put into use.

　　The T3A terminal and the third runway of Chongqing Jiangbei International Airport will be officially put into use on August 29th. By then, Jiangbei Airport will become the fourth airport in China with three runways running simultaneously after Beijing Capital Airport, Shanghai Pudong Airport and Guangzhou Baiyun Airport.

　　*31 August *

　　Xiamen city’s single and even numbers are restricted to non-Fujian D-number cars.

　　From 0: 00 on August 31 to 24: 00 on September 6, Xiamen vehicles were restricted in single and even numbers, non-Fujian D-brand cars were restricted in traffic, and large trucks were restricted in traffic. The traffic police department reminded that this temporary traffic management measure was aimed at Xiamen, including all districts outside the island.

　　* 1 September *

　　Mobile phone long-distance charges roaming charges canceled

　　From September 1st, there will be no long-distance charges and roaming charges for mobile phones in China, which is expected to affect hundreds of millions of mobile phone users. At present, 4G users generally have no long-distance and roaming charges, and this new policy will have a greater impact on non-4G package users. It remains to be seen whether and how much the actual telephone bill can be reduced.

　　The national primary school students’ science classes are unified in advance to the first grade.

　　For the primary school freshmen who entered school in September this year, besides adapting to the study and life of primary school students as soon as possible, they will also face a new challenge: taking science classes. Because the Ministry of Education issued the newly revised "Compulsory Education Primary School Science Curriculum Standards", it clearly adjusted the starting grade of primary school science curriculum to grade one, and it was implemented this fall.

　　Implementation of takeaway industry standards

　　The Service Specification for Takeaway Delivery will be officially implemented on September 1st, which specifies the service process and service quality, including that merchants should confirm orders within 10 minutes, take-away delivery personnel should not enter consumers’ homes, and tipping is prohibited.

　　The first ticket of Beijing online shopping subway ticket is free

　　Internet ticketing platform for one-way ticket of Beijing rail transit — — Yitongxing APP was officially launched a few days ago and took the lead in pilot operation on the airport line. From next month, this convenience measure will be extended to 20 large passenger flow stations. At that time, passengers can enjoy the first free and random reward when purchasing tickets through APP online, including the one-way ticket price of 25 yuan Airport Line.

　　Total prohibition of alcohol in official activities in Guizhou

　　From September 1st, official activities in Guizhou Province were completely banned from alcohol. According to the regulations, all official activities in Guizhou Province will be forbidden to provide any alcohol, and no alcohol provided by any unit or individual, including private alcohol, will be allowed.

　　*3 September *

　　The ninth meeting of BRICS leaders was held.

　　China will host the ninth meeting of BRICS leaders in Xiamen, Fujian from September 3 to 5 this year. As another grand event of China’s home diplomacy in 2017, this meeting attracted the attention of the whole world.

　　The 13th National Student Games opened.

　　The 13th National Student Games will be held at the Huanglong Sports Center in Hangzhou on September 3rd, and the closing ceremony will be held at Zhejiang University on September 16th. In order to embody the concept of openness and sharing, and meet the needs of teachers and students to watch the games, this year’s Games will choose games that meet the opening conditions and open to the public.

    On November 25th, Xingyue L Hi·P Raytheon extended-range electric SUV was officially launched. The new car has launched two models, the extended-range electric flagship version, with a comprehensive subsidy price of 253,700 yuan and an equity payment price of 243,700 yuan; Extended-range electric vehicle reaches Zhen version, with the price of 239,700 yuan after comprehensive subsidy and 229,700 yuan after equity payment. Among them, the high-end custom car paint LOMOGrey matte ash is priced at 8,000 yuan; Optional wheel hub 20-inch particle low wind resistance wheel hub, priced at 3000 yuan; Optional interior starry grey suede double interior, priced at 3000 yuan.

    In order to give users a better experience of electric vehicles, Xingyue L Extended Range Electric Edition launched the listing lock list to enjoy the top 10 car purchase rights (only for users who booked cars before December 31, 2022):

    Deposit ceremony: enjoy the expansion of deposit, and enjoy a deposit of 3,000 yuan to 13,000 yuan; Subsidy ceremony: before December 31, 2022, the car will be booked by the lock order to ensure the price after enjoying the national new energy subsidy; Huanxinli: Geely’s old users will increase the purchase subsidy by up to 10,000 yuan; Financial gift: 5050 car purchase financial subsidy, 24 installments with 0 interest; Energy-supplementing ceremony: free home charging piles and basic installation services, 220V home charging guns; Warranty ceremony (the first owner): 5 years or 150,000 kilometers warranty, lifetime free warranty for three electric systems and lifetime free warranty for range extenders; Camping ceremony: 1999 yuan Raytheon Homie exclusive camping suit and 220V discharge gun; Traffic gift (the first car owner): unlimited traffic for 5 years, and basic traffic is free for life; Delivery ceremony: the order will be placed before the end of November, and the delivery is expected to be completed before December 31; Boutique gift: original 3D foot pad worth 318 yuan.

    At the same time, it also announced the first batch of surprise blind boxes for users of Dading: the first batch of users of Dading can upgrade for free when they buy the extended-range electric flagship version, and the 20-inch particle wheel hub with a value of 3,000 yuan can be replaced and upgraded for free within 30 days to 12 months after being licensed (if the first batch of users of Dading change their configuration, they will enjoy the rights of the surprise blind box according to the listing lock list, but not enjoy the rights of the surprise blind box). In addition, users can participate in both listing locking activities and small ordering activities at the same time, and the corresponding rights can be superimposed and enjoyed.

    Xingyue L Extended Range Electric Edition is Geely’s first "Raytheon Extended Range Electric Vehicle" based on "e-CMA" intelligent ultra-electric architecture. At the same time, it has three electric technologies: pure electricity, hybrid electricity and extended range electricity, and comes standard with four electric properties: pure electricity in the city, long-distance extended range, fast charging and discharge outside camping, covering users’ needs for electric travel.

    Through standard 41.2kWh CTP flat battery, range extender with thermal efficiency of 43.32% and "Super Three Electricity Technology" of 3-speed frequency conversion electric drive DHT Pro, WLTC has a pure battery life of 205km.

    It is worth mentioning that Xingyue L extended-range electric version has a unique full-mileage "electric drive series locking", and the working life of WLTC is 1250km. By locking the pure electric drive extended range mode, full-time electric drive and full-scene electric drive are realized, which brings users a more efficient, energy-saving and worry-free electric experience.

    The thermal efficiency of the range extender equipped on the Xingyue L extended-range electric version is 43.32%, and the Miller cycle has a high compression ratio of 13:1. When the battery power is insufficient, the range extender can charge the power battery like a "charging treasure" and directly supply power to the driving motor like a "generator". Unique 3-speed frequency conversion electric drive DHT Pro, starting with 1-speed ratio, 0-30km/h acceleration time of 1.9s, super speed of 220km/h, strong power.

    At the same time, the Xingyue L extended range electric version comes standard with a DC fast charge of up to 85kW, and it takes 27 minutes to charge the battery from 30% to 80%. It also comes standard with 6.6kW household slow charging, which can be set to make full use of trough charging. At the same time, it also supports 3.3kW external discharge, which can easily meet the demand for camping electricity for more than 12 hours.

    Xingyue L extended range electric version has the function of high, medium and low+automatic four-speed energy recovery, which converts kinetic energy into electric energy when taxiing or braking, and improves endurance. It also has P-gear parking power generation, comprehensive mileage protection, predictive energy management and other energy management systems, which makes power consumption more worry-free.

    In addition, more than 90% of the whole vehicle of Xingyue L extended-range electric version is covered with acoustic materials, 9 key range extenders are optimized, and 7 key electric drive NVH is optimized, so that the all-electric switch is accelerated to 100km/h, and the interior noise is up to 64 decibels.

    Xingyue L Extended Range Electric Edition went on the market this time, and released the low-key luxury and highly scientific LOMOGrey matte gray body color, creating a higher sense of value atmosphere.

    It is understood that after 125 days and 3,000+hours, LOMOGrey has exceeded the standard aging test, ensuring that the color gloss is always above 90%. Three-color coating fine chemical technology is adopted, and 200+ rounds of passing cars verify the quality of strict screening finished products. In the reflective range of 25 5, the most delicate gloss consistency is achieved.

    In addition, the Xingyue L extended-range electric version has previously released a custom magic color Wangshu blue body color. As the first color-changing car paint, Wangshu Blue body color is jointly designed and developed by Geely and Kansai, Japan. It adopts fine color matching and painting technology, and has four layers of magic color painting technology. The refractive texture of light will change with the light, reflecting bright blue light.

　　A few days ago, Apple promised to replace batteries for some 6S series mobile phones for free, but many consumers complained that it was difficult to make an appointment, queue up and maintain. The Beijing Morning Post reporter visited two direct stores and found that there was a long queue of tens of meters waiting for mobile phone testing and maintenance. The staff admitted that it may not be possible to change batteries after waiting for 4 hours. At the same time, online "scalpers" appeared to help make an appointment, with prices ranging from 10 yuan to 100 yuan. Apple’s official customer service reminds consumers to repair and replace the wrong peak. If the documents are complete, it is recommended to go to the designated repair outlets for repair, but the Beijing Morning Post reporter randomly visited two outlets, but it was all in vain.

　　Waiting for three hours in front of the door may not be replaced.

　　Yesterday morning, the reporter came to the Apple Store in Sanlitun. Although it was not open yet, there were about 50 people lined up at the door, mostly consumers who came to test and replace the mobile phone battery. Xiao Wang, who was waiting with a mobile phone, told reporters that he had failed to make an appointment online many times. "I heard that because the battery is out of stock, even if it is queued on the spot, it may not be able to be changed, but I still want to try my luck." The security guard near the shopping mall said that the "surge of people" in front of the Apple store has become the normal state in recent days. "When there are many people, you have to turn a corner in a row."

　　When the door opened at 10 am, people flocked in, and the staff guided a dozen consumers who had made a successful appointment to sign in first. One of the staff said that at present, hundreds of mobile phones have to be repaired every day. "Yesterday, there were more than 40 phones that were not repaired." He introduced that consumers who have not made an appointment like Xiao Wang can only test in the store but can’t replace the battery. "After testing, it is recommended that he go to our authorized outlets for maintenance, and the service is the same."

　　Then the reporter went to Wangfujing Apple Store, just like Sanlitun Store, and there was still a long queue at the door of the store. "If the battery is available, it will take at least three or four hours to change it. We will give priority to customers with appointments." The staff explained that due to the large number of people replacing batteries recently, there are often out of stock situations, and the store will no longer accept non-reserved customers.

　　Officially designated outlets eat two doors shut.

　　What about Apple’s officially designated outlets that "provide the same service"? According to the list of outlets given by the staff, the reporter went to a maintenance point on the 9 th floor of Sun Dong’ an Square, but he was turned away. A notice posted on the door said, "Our store is suspended due to internal business integration and maintenance." The reporter dialed the contact number and was told that when to resume business, he still needed to wait for a notice.

　　Later, the reporter went to the designated maintenance point in the Sanyuanqiao Third Real Estate Building in Chaoyang District, which is also the "Iron General" to close the door. The business hours here are only from Monday to Saturday. Two consumers who came to replace the battery had to sigh and go home. "The appointment can’t be made, and the store can’t be arranged. After listening to the words of the store staff, I ran over and thought that I could finally repair it, or I ran for nothing!"

　　Subsequently, the reporter randomly dialed seven officially designated maintenance outlets as customers, and only two of them were successfully connected. Among them, the staff of the maintenance network on the second floor of the post office of the Asian Games Village in Chaoyang District introduced that there were more than 20 people waiting in line in the store at two o’clock in the afternoon. "If you want to repair it, you have to come early." He especially reminded consumers to bring their mobile phones, packaging boxes, three-package cards, invoices and ID cards before they can be repaired. Generally, it is necessary to leave the mobile phones in the store for about a week to replace the mobile phone batteries.

　　The online "yellow cattle" selling business is hot.

　　Apple’s free "battery" is so hard to enjoy, but it allows "yellow cattle" to find business opportunities and sell Apple’s after-sales appointment number online. The reporter searched a website for two keywords: genius bar and appointment, and hundreds of related "treasures" appeared, some of which indicated the appointment numbers of the day and the recent purchase of Apple. The optional locations included many cities in China, and the prices ranged from 10 yuan to 100 yuan.

　　One of the stores is called "Appointment Expert", which only sells the appointment numbers of Shanghai, Beijing, Shenzhen and other places, and this "baby" sells 174 times a month. The reporter consulted as a customer. The other party said that the prices of all store reservation numbers in Beijing are 50 yuan. "The prices in every place are different, and other cities are more expensive than Beijing!" He also said that it is the earliest time to buy the reservation number after 3 days. "Give me your information. After I make an appointment, you can go directly with your ID card."

　　The reporter consulted another seller. He said that he can get the reservation number two days later, but the time is random and the stores are random. When the reporter asked why it was difficult for others to make an appointment with him, the other party changed the subject and did not answer.

　　Apple customer service suggested peak fault maintenance.

　　In this regard, Apple’s official customer service said that it was not long before Apple’s 6S battery replacement policy was introduced, with more customers and greater pressure on supply, so many stores could not replace batteries for consumers in time. In addition to stores, consumers can also hold mobile phones, three-guarantee cards, invoices and ID cards to a number of officially designated outlets for testing and maintenance. As for the case that the reporter mentioned that he was "closed", the customer service suggested that it is best to go before the working day and communicate with the outlets by telephone in advance.

　　The customer service staff also reminded consumers that all mobile phones that meet the requirements of battery replacement within three years can be tested and maintained for a long time. If they are not in urgent need, consumers are advised to avoid the current peak maintenance.

　　Beijing Morning Post Live News

　　Reporter Kang Jiawen and photo

Text | BT Financial Data Pass, Author | Three Crazy

Cathay Pacific has been controversial because of its attitude towards non-English-speaking passengers, but this does not affect its ultra-high profit margin.

In May 2023, Cathay Pacific was pushed to the forefront because of the blanket incident. Some passengers accused the flight attendants of showing obvious discrimination when providing blankets to non-English passengers. This incident quickly sparked heated discussion on social media.

In fact, this is not the first time that Cathay Pacific has attracted public attention because of discrimination. In the past few years, similar incidents have been common, and every time they have caused widespread discussion and criticism in society. However, Cathay Pacific does not seem to have learned from these incidents, and its service attitude has not been fundamentally solved.

Looking back at the long river of history, the development history of Cathay Pacific is accompanied by glory and shadow.

Since its birth in 1946, Cathay Pacific has carried the dream of Hong Kong’s take-off. At that time, Hong Kong was in the midst of a booming economy, and the founders of Cathay Pacific, Dragonair and Singapore Airlines were ambitious and determined to write their own legends in this hot land. They bravely embarked on the journey with a small plane and several short-haul routes.

However, the road to entrepreneurship is not smooth sailing. Cathay Pacific opened international routes and bought new aircraft during the expansion period, but its management means and technical level are still immature. Facing the competition of international aviation giants, Cathay Pacific strives for a breakthrough, but it also has to face various internal contradictions and challenges.

Entering the period of internationalization, Cathay Pacific ushered in a golden period of development. The opening of international routes such as new york, London and Sydney, as well as the cooperation with many international airlines, have made Cathay Pacific gradually emerge. However, just when Cathay Pacific seemed to have unlimited scenery, the shadow came quietly. The decline in service quality and frequent management loopholes have dealt an unprecedented blow to Cathay Pacific’s reputation.

During the merger period, Cathay Pacific tried to make up for its own shortcomings through acquisition and cooperation. The acquisition of Dragonair has undoubtedly injected new vitality into Cathay Pacific, but it has also brought many integration problems. At the same time, the cooperation and alliance with other airlines are not smooth sailing, and problems such as interest disputes and cultural differences have put Cathay Pacific into a situation of internal and external troubles.

In the period of modernization and transformation, Cathay Pacific tried to revive itself through digital transformation and the introduction of new aircraft models and technical means. However, in the face of intensified market competition and changes in customer demand, Cathay Pacific’s road to transformation seems to be difficult. Although innovative measures such as SkyTeam membership plan have been launched, it still needs to be improved in terms of service quality and operational efficiency.

In addition to service disputes, Cathay Pacific’s financial situation is also worrying. The performance of losing money for three consecutive years makes investors feel pessimistic about the company’s prospects. The latest financial report shows that despite the company’s efforts in some aspects, revenue and net profit have been greatly improved, but the overall financial situation has not improved significantly.

After the recent relatively bright financial report was released, Cathay Pacific’s share price fell instead of rising. According to statistics, the stock price fell by 3.27% in the trading day after the financial report was released, which reflected the market’s concern about the company’s future performance. As of the close of March 14th, Cathay Pacific’s share price was HK$ 8.870 per share, which was 40% lower than the high of HK$ 14.672.

Cathay Pacific released its financial report for 2023 on March 13th, and its performance showed a positive trend of turning losses into profits. On the whole, after experiencing the losses in 2022, the company achieved a significant recovery in performance through efforts.

From the overall performance overview, in 2023, Cathay Pacific’s performance income reached 94.485 billion Hong Kong dollars, compared with the loss of 6.623 billion Hong Kong dollars in the same period in 2022, achieving a significant increase in net profit of 9.789 billion Hong Kong dollars. This achievement is mainly due to the strong recovery of passenger transport business.

What is optimistic is that Cathay Pacific’s passenger transport business has grown substantially. In terms of passenger transport, Cathay Pacific’s passenger transport revenue is HK$ 55.951 billion, an astonishing increase of 308.8% compared with 2022. In 2023, the company transported 18 million passengers, with an average daily passenger capacity of 49,300 passengers, an increase of 541.4% compared with 2022. This growth reflects the strong recovery of the aviation market and Cathay Pacific’s efforts in passenger service.

The recovery in North Asia has been remarkable. From the perspective of Cathay Pacific’s global passenger transport business, the data of all regions have shown an increasing trend. It is particularly noteworthy that the recovery of North Asia, which is dominated by the mainland of China, is more remarkable. The financial report shows that in North Asia, the company’s carrying capacity increased by 534.7% year-on-year, and the passenger carrying rate also increased by 23.6 percentage points, reaching 78.4%. This growth rate ranks first in all regions, showing the importance of the North Asian market to Cathay Pacific and the company’s strong competitiveness in the region.

In addition to North Asia, Cathay Pacific’s performance in other regions can not be ignored. In South Asia, Middle East and Africa, the company’s carrying capacity increased by 467.7% year-on-year, and the passenger carrying rate also increased by 15.9 percentage points. In Southeast Asia, the carrying capacity increased by 456.6% year-on-year, and the passenger carrying rate increased by 17.7 percentage points. These data show the company’s business recovery and growth momentum on a global scale.

As we all know, the gross profit margin of Maotai is the ceiling of many industries.The gross profit margin can be higher than that of Maotai, and Cathay Pacific is one of the few.

Cathay Pacific’s gross profit margin in 2023 was as high as 91.85%, which even exceeded the gross profit margin of 91.71% of Kweichow Moutai in the same period. In general, gross profit margin is regarded as an important indicator of enterprise profitability and operating efficiency. Cathay Pacific’s gross profit margin is higher than Maotai’s, which explains its high profit margin in aviation business to some extent.

However, when we further observe Cathay Pacific’s net interest rate, we find that its net interest rate is only 10.36%, far lower than that of Kweichow Moutai’s 53.09%. This phenomenon of high gross profit margin and low net interest rate actually reveals a series of challenges Cathay Pacific faces in its operation.

First of all, labor cost is one of the important expenses in airline operation.With the recovery of global economy and the recovery of aviation market, in order to attract and retain talents, airlines often need to improve the salary and welfare level of employees. This has increased the labor cost of Cathay Pacific to a certain extent, thus compressing its net interest rate space.

Secondly, in addition to labor costs, airlines also need to face various cost pressures such as fuel price fluctuations, aircraft maintenance costs, and route operating costs.The changes of these cost factors will directly affect the profitability of airlines. For example, the increase in fuel prices will increase the operating costs of airlines, thus reducing their net interest rates.

In addition, market competition is also one of the important factors that affect the net interest rate of airlines.In the highly competitive aviation market, airlines often need to adopt price competition strategy in order to compete for market share and customer resources. Although this strategy can increase sales and market share, it will also reduce the profit rate of airlines to some extent.

Although Cathay Pacific has a high gross profit margin, its net interest rate performance is not ideal due to the increase of labor costs and market competition. In order to improve profitability, Cathay Pacific needs to make more efforts in cost control, market expansion and service quality improvement. Because Cathay Pacific’s high gross profit margin did not bring high net interest rate.

In the aviation industry, the performance of companies is often affected by multiple factors such as macroeconomics, fuel price, market competition and service quality. Cathay Pacific, as one of them, does not have obvious advantages over the same industry in some aspects.

First look at the revenue data. Although the revenue disclosed by Cathay Pacific in the latest financial report is still huge, compared with the industry leaders, its growth rate is somewhat weak. Take Singapore Airlines and Emirates as examples. Both airlines have achieved steady revenue growth in the past few years, while Cathay Pacific’s revenue growth is relatively slow.

There are many reasons for this situation. On the one hand, the market competition is becoming increasingly fierce, especially in Asia, where emerging airlines are constantly emerging, posing a severe challenge to traditional airlines. On the other hand, Cathay Pacific may be too conservative in route layout and market expansion, failing to fully grasp the growth opportunities of emerging markets.

Let’s look at the net profit data. Cathay Pacific’s net profit performance is also not optimistic. Compared with its counterparts such as Singapore Airlines and Emirates Airlines, Cathay Pacific’s net profit level is low and fluctuates greatly. This instability not only affects the profitability of the company, but also increases the risk of investors.

The reasons of net profit fluctuation mainly include fuel price fluctuation, exchange rate change, market demand change and other factors. However, Cathay Pacific seems to be unable to cope with these risks. Especially in terms of fuel prices, Cathay Pacific failed to effectively hedge the pressure brought by rising fuel costs, resulting in a greater impact on net profit.

In terms of gross profit margin and net interest rate, Cathay Pacific’s performance is also unsatisfactory. Although its gross profit rate is relatively high, its net profit rate is far below the average level of the same industry. This means that the company is facing great cost pressure in the operation process, and the profit space is severely squeezed. This is mainly due to the pressure of labor cost, fuel cost and market competition faced by the company in the operation process, which leads to the compression of profit space.

Because Cathay Pacific has been criticized for its service quality, there are as many as 721 complaints about Cathay Pacific on the complaint platform Black Cat. In order to improve the service level, the company has increased its investment in employee training, which has increased its labor cost to some extent. It is reported that the labor cost of Cathay Pacific in 2023 increased by 3 billion yuan compared with previous years.

Although Cathay Pacific has made efforts in service training, its service problems are still frequent, which may be related to the company’s management system, staff quality and corporate culture. In contrast, Singapore Airlines and Emirates Airlines have shown good stability in terms of gross profit margin and net interest rate.

There are two main reasons for this situation. First of all, fixed expenses such as labor costs account for a relatively high proportion, which makes it difficult for Cathay Pacific to reduce costs during its operation. Especially in terms of employee compensation and welfare, Cathay Pacific needs to invest a lot of money to maintain the stability of the workforce and the quality of service. Secondly, the fierce market competition makes airlines have to adopt price competition strategy to attract customers, which further reduces Cathay Pacific’s profit margin.

In fact, how to find a balance between improving service quality and controlling costs is a big problem for Cathay Pacific. On the one hand, improving service quality can improve customer satisfaction and loyalty, thus bringing more market share and benefits to the company. On the other hand, excessive investment may lead to rising costs, declining profit margins and even losses. Therefore, Cathay Pacific needs to pay more attention to cost control and operational efficiency improvement on the premise of ensuring service quality.

The change in the rating of Cathay Pacific also reflects its performance to some extent. In recent years, due to the problems in service quality, cost control and market competition, some institutions have downgraded Cathay Pacific. These rating changes not only affected the company’s share price performance, but also dealt a blow to its market reputation and investor confidence.

In the latest trading day, Cathay Pacific’s share price fell by more than 4%, and CLSA downgraded its rating and earnings forecast. In the research report released by CITIC Lyon, Cathay Pacific’s investment rating was adjusted from "buy" to "outperform the market" and the target price was kept at HK$ 10.6.

The report predicts that the profit attributable to ordinary shareholders of the company will increase by 29% to HK$ 5.1 billion in the second half of 2023, which is 22% higher than previously expected. At the same time, it is expected that the company will resume paying ordinary dividends in advance.

However, CLSA believes that the risk return of the current share price is not attractive in view of the changes in air ticket prices and rising staff costs. Therefore, the agency lowered its profit forecast for 2024-25 by 4-5%, mainly because it has not seen obvious signs of improvement in freight business.

ICBC International, the investment banking department of the largest bank in the Mainland, downgraded Cathay Pacific to "strong sell" and adjusted its target price to HK$ 6. This shows that ICBC International is pessimistic about Cathay Pacific’s future development prospects.

To sum up, Cathay Pacific’s performance in 2023 does not have obvious advantages in the aviation industry. In order to enhance its competitiveness, Cathay Pacific needs to make more efforts in service quality, cost control, operational efficiency and market risk management.

　　The movie "Nezha", which has made great strides at the box office, has been released in North America and Australia recently, which has triggered new topics. Netizens are quite worried about how to translate these funny traditional cultural stalks, such as "hurry as a law" and "my life is up to me", in order to convey the original flavor of traditional culture and let foreigners understand it. And launched the "Nezha Speeches Translation Contest" on the Internet. When interviewed by Yangzi Evening News, many translation experts affirmed the talents of netizens. However, the translation of "as urgent as a law" into "fast fast biu biu" is accused of being unreliable — — "It’s interesting to do this, but foreign audiences can’t understand it.

　　"Urgent as a law"?

　　This question has been searched in Weibo.

　　Netizens set off the "Nezha Speaks Translation Contest", which became a hot topic on the Internet. The most discussed is the phrase "as urgent as a law" by the greasy uncle Taiyi in the film. It is said that "the sun and the moon are born together, a thousand spirits are heavy, and the heavens and the earth are boundless, and it is as urgent as a law." This is a spell in Taoist culture in China. How to translate it so that foreigners can understand the meaning? Netizens lamented that there is no hot search in this world. The problem that one person couldn’t figure out originally became a hot search when there were more people who couldn’t think of it.

　　Among them, "fast fast biu biu" is regarded as a serious nonsense: "fast fast" follows the word "hurry" in the original text and translates the "letter" in the three principles of "faithfulness, expressiveness and elegance"; The "biu biu" in the back is even more brilliant, which is the powerful point of using onomatopoeia to express spells and achieve the "da" in "faithfulness, expressiveness and elegance".

　　The answer given by netizens with wide brains is chicken chicken like green zero, which literally translates as "chicken is like green zero". Some people also popularize science, which means that the speed of transmitting orders is as fast as that of laws, and it is best translated as speed is like lvling. Although the meaning of "fast" has been conveyed, it seems that there is a little lack of spell feeling.

　　Stunned by Nezha’s classic lines

　　Netizens laugh at themselves for "exhausting their English skills all their lives"

　　Another example is "My life depends on me", which is translated by some netizens as I am the master of my fate. Some people think that it is not domineering enough. Such a bloody scene, we must stress the sentence and walk! That is me to be the master of me！ Again, such as "although a little baby fat, but also can not hide my compelling handsome", "dragon survival, just between your thoughts" have also triggered discussions.

　　The funny thing is, "Then you go to … … Don’t come back when you go. "How do you translate Shen Gongbao’s tongue-tied lines that cause all kinds of misunderstandings? “If you go… … Gone, never come back "is well received because it also distinguishes the verb tense before and after stuttering."

　　As for Nezha, the first little poet in Chentangguan, doggerel comes with his mouth open, and his sad and lazy voice and expression are too powder-sucking. "I am a little monster, free and easy, killing people without blinking, eating people without salt." "Life is full of tears, and the more you struggle, the more unlucky you are. If you are tired of dying, it is better to sleep in bed. " This rhyming and humorous limerick in Chinese is translated into English, which also inspires netizens to use their life-long English skills.

　　The translation teacher suggested

　　JI-ji-ru-lv-ling can be transliterated directly.

　　In this regard, the translation teacher Zhang Wenqin told the Yangzi Evening News reporter that "fast fast biu biu" is a bit like Chinglish, showing the sense of humor of domestic netizens, but foreigners certainly can’t understand it. In fact, you can also directly use Pinyin to translate spells and promote China culture. Even if foreign audiences can’t understand it so quickly when watching movies, they can understand it by consulting materials.

　　In addition, the method that people in the industry agree with is "transliteration without translation, and foreigners will recite spells in the future." Like Pumbaa and Timon in the movie "The Lion King", the phrase "Hakula matata" that they often say is quite pleasing to the ears of China audiences, isn’t it? Such transliteration is acceptable to young people.

　　David from Russia is a graduate student of Tsinghua University Institute of Humanities, and the champion of the "Chinese Bridge" global Chinese conference for foreigners. He came up with a variety of translation methods, such as literal translation: let my order be carried out immediately. Or directly translated into JI-ji-ru-lv-ling in Pinyin. You can also find similar words in English allusions, such as abrakadabra, which was originally an Arabic spell from Arabian Nights. Later, many languages transliterated the word directly. All spells are rhythmic, rhythmic and often written. For example, the word "Nezha" can also be translated in Pinyin or into Latin.

　　Translation should also stick to the style of cooperation.

　　The movie lines "faithfulness" and "expressiveness" are the most important.

　　Fu Yu, who graduated from the English Department of NTU with a master’s degree and is currently engaged in editing work in a publishing house, thinks that netizens are very talented, which is really a variety of whimsy. "The movie lines are mainly to express clear meaning, mainly to be faithful and expressive, like ‘ Urgent as a law ’ In this way, I think translation is still needed to convey ‘ Quick ’ I think it’s quite good. "

　　Fu Yu said that biu biu can also be used in movie subtitles. It is cute and funny, and the memory is deep, which is also in line with this movie. In fact, translation should also stick to the cooperative style. Generally, if the translation in the book is more elegant, rhymes and literary allusions can be used, and it is good to explain it in the form of notes. Of course, biu biu is quite out of the context of foreigners, and it must be confusing to look at it alone, but it should be understandable if it is combined with movies and sounds.

　　Fu Yu said that Ang Lee’s translation of the title of eat drink man woman and the English name crouching tiger and hidden dragon are relatively direct. At first glance, they don’t seem to convey the meaning of Chinese, but with the rich content of the film, this unfamiliar phrase in the English context is endowed with a unique color of China culture.

　　According to various translation theories in his study, David gave advice, "whether it’s literary works or film and television works, the overall translation style should be taken into account when translating specific words, so there is no 100% answer, so how to translate that sentence?" In his view, engaging in the translation of literary and artistic works is different from doing ordinary translation. Besides understanding the national conditions and languages of other countries, we also need to learn the theory of literary translation. (Yangzi Evening News/Yangyan reporter Zhang Nan)

　 　 What to wear when you go home to meet your parents and friends during the Spring Festival holiday is a big problem. Dressing up is too casual, too fashionable and too different. If you are too unconventional, your parents’ hearts will probably be unbearable.

　 　 Today, Xiao Dian teaches you the four right and wrong demonstrations of dressing in the Spring Festival with the shapes in the movie, which ensures that you will become the focus of the holiday party, gogogo~

　 　 Our slogan is: Watch movies and celebrate the Year of Bigger!

Correct demonstration

　 　 Although the film was released in 1995, among them, the clothes worn by Hollywood upper-class girls are still fashionable and eye-catching today. It can be said that the protagonist of this film is gossip girls in the 1990s. Until 2014, the costumes in this film were also used in the MV of the rapper Iggy Azalea, which is enough to show its influence.

Iggy Azalea’s MV is a copy of this costume in the film.

　 　 If you pick out a few sets that can be used for reference: then plaid suit/short coat+plaid skirt+boots, it will definitely make it difficult for you to be outstanding. There is also a shirt+vest+short skirt, which immediately reduces the age by ten years. By the way, details such as accessories are also the key. Pay attention to the color of hairband, the heroine, and the black hat also echoes the black in the red Haig pattern. Have you learned?

　 　 Although "fuck off!" The film tumor jun is too sad for the atmosphere of the Spring Festival, but several sets of clothes played by Xiong Dun in Bai Baihe outside the hospital are still very suitable for girls to follow suit. These shapes are similar to the characters’ personality, cute, fashionable and grounded, which is definitely what parents should wear as good girls.

　 　 Take a closer look at these styles to learn, medium and long coat+overskirt, if the skirt is longer than the coat, you must wear short boots to show that your legs are not short! ! ! If the skirt is too bright, it’s best to have the same color as the scarf. Choose a short cotton-padded jacket/coat, then it is more appropriate to put a long sweater inside to cover your thighs (if you are confident about your beautiful legs, it will be better to wear tight jeans), and if the coat is light in color, the color of your booties should not be too dark.

　 　 For most office workers, it is naive to dress too cute and too gorgeous during the Spring Festival, but the smart and simple fashion style is the dress that suits most people. Today, Anne Hathaway is no longer an intern in The Devil Wears Prada. In the new film Intern, she has transformed herself into the editor-in-chief of fashion websites, and the modeling in her film is also worth talking about.

　 　 The two sets of clothes in the film: denim shirt+plaid suit+wide-leg pants, polka-dot shirt+wide-leg pants of the same color, are easy to learn, and they are not demanding on their bodies; Jeans+loafers+college sweater is a fashion that will never go out of fashion. Also, the bag with bright colors and simple lines is definitely the finishing touch of the whole body shape.

Sex and the City — — High-end luxury shows off the wind

　 　 In a whisper, when I went home during the Spring Festival, a few people didn’t think, "I just want to show all those seven aunts and eight aunts, and I am doing very well now." If you don’t think so, this film is of no reference value to you. As long as you have the slightest thought, then the dresses of several fashionistas in Sex and the City are the style that you should learn immediately.

Carrie’s fur coat is the most dazzling item in winter.

　 　 Since the purpose is to show off, it is natural that the nobler and more gorgeous the better, and there can be no shortage of fur shawls, cashmere and formal dresses. If you don’t believe me, look at these four heroines, and wherever you go, it will definitely be the focus of the crowd. Also, the heel must not be less than eight centimeters. This momentum will immediately put aside the uncles and aunts who asked you "when to get married and when to have children".

　 　 It’s no problem to celebrate the Spring Festival and dye your hair, but if you don’t want to listen to your parents nagging you for a week, then don’t be like Clementine in this movie. Your hair is bright red today, blue tomorrow and green the day after tomorrow. It’s not impossible to dress up as a rainbow, but you should also consider your parents’ feelings. Try to keep a low profile and then keep a low profile.

Pirate radio — — Take care of your hair and beard

　 　 To tell the truth, retro, hippie, playing with personality and so on, these dressing styles are actually personal choices, and Xiao Dian likes the British rock style in the film as much as you do. But since the Spring Festival is a reunion with family, we should take care of other people’s thoughts for the time being. Therefore, the hairstyle should be as clean and tidy as possible, and the beard and everything should be shaved. In these few days, put away your personality a little and let others judge your appearance less.

　 　 Tell Xiao Dian that this exhortation is unnecessary! You all know that, right? You don’t tell your parents to secretly tattoo or wear a nose ring. At this time, you must hide it. Don’t learn from the hacker Lisbeth in the movie and expose your tattoo casually. The consequences will be very serious.

　 　 In "Seeking Dragons", Hu Bayi fascinated the girls, but! Don’t think that the modeling of Chen Kun in the movie is worth learning. Only on the grassland can the handsome and rough image set off a rough charm. Also, if you think that you can be the beauty of Brother PK Kun, you must take this sloppy grave-robbing style and go home. Parents and relatives think that you are not doing well and have tears in your eyes. Don’t blame Xiaodian for not reminding you.

　　There are seven bottles filled with rice seeds on the booth. Xinhua News Agency reporter Joline photo

　　Xinhua News Agency, Shanghai, September 2 (Reporter Joline, Gong Wen) Entering the exhibition hall of CITIC Group in the 2022 World Artificial Intelligence Conference, seven bottles filled with rice seeds are particularly special among many scientific and technological exhibits such as robotic arms, robots and unmanned boats.

　　Take a closer look, among them, Liangyou Huazhan, a hybrid rice seed crystal that ranks in the top three in the country for three consecutive years, and Weiliangyou 8612 with an average yield of over 1,000 kilograms per mu.

　　Behind the seeds is full of science and technology, and the "planting brain" is making breeding smarter and more "intelligent" through artificial intelligence and other technologies.

　　Breeding information decision-making system integrating biotechnology, data technology and artificial intelligence technology — — "planting the brain." (Photo courtesy of the interviewee)

　　"In the past, rice scientists were limited by the scale of the base and management costs. Breeding could only select a limited number from thousands of available combinations for experiments, and then plant them in the field for repeated verification. Now, with the help of artificial intelligence technology, it is possible to simulate combinations and tests more quickly and select the ‘ Female parent ’ And ‘ Father ’ The combination broke the bottleneck of traditional breeding. " Li Gang, deputy director of the Longping Hi-Tech Information Center under CITIC Agriculture, said, "Using artificial intelligence technology in breeding is equivalent to predicting the results in advance without farming."

　　"Accurate collection and analysis of data related to agricultural production through remote sensing satellites, drones, and Internet of Things devices provide big data support for actual production decisions, replacing empirical judgment and improving agricultural production efficiency." Ma Yan, head of research and development of Huazhi Bio-Big Data Intelligent Application Center under CITIC Agriculture, said.

This year, the two sessions wrote "artificial intelligence+"into the government work report for the first time, which indicates that 2024 is undoubtedly the first year of artificial intelligence application industry, and the "artificial intelligence+"action will also become a hot topic, and making a big article on "artificial intelligence+"is also in line with the trend.

The "+"of "artificial intelligence+"means "+various application scenarios", which effectively applies artificial intelligence to all aspects of the national economy. At the same time, "+"can also let everyone stand on the shoulders of artificial intelligence to exert their imagination and creativity, and become a new human being who is more competitive and can open up the future.

Talking about the topic of "artificial intelligence+",not long ago, at the "Bian Que III" AI empowerment big health industry conference held in Chongqing, the organizer Chongqing Xianlilanxin Health Management Co., Ltd. released the first intelligent AI product in the weight loss industry, which undoubtedly interpreted the new scene of the innovative application of "artificial intelligence+health management", which was highly praised by colleagues in the industry and attracted the attention of many media.

According to relevant media reports, the first intelligent AI in the weight loss industry released at this event was jointly developed by Chongqing Xianlilanxin Health Management Co., Ltd. and Professor Li Ming, the first AI doctor system developer in China. "Bian Que No.3 -IPHMS Intelligent Private Health Management System" is an innovative solution with artificial intelligence, big data analysis, accurate data reconstruction and personalized physiological and pathological digital model technology as the core. It can monitor and analyze personal health data in real time, including heart rate, sleep quality, exercise situation, etc. through bracelet and mobile application technology. Then, through the analysis of artificial intelligence and AI big data, help users realize 24-hour uninterrupted intelligent monitoring of health status, provide health advice and early warning, and promote health management and disease prevention.

Intelligent private health management system aims to closely combine high technology with personal health, and help users better understand their physical condition and take actions to keep healthy through intelligent analysis and personalized health guidance.

Apps and applets developed to improve the user experience and cooperate with the health management system will also be listed one after another, which will realize the full scene of use, facilitate the service path and promote the quality transformation of products, and set a clear benchmark for the innovative practice of "artificial intelligence+private health management".

At the scene, Professor Li Ming introduced to the participants. "Bian Que No.3 -IPHMS Intelligent Private Health Management System", in the field of skin care, can also provide customized skin care programs and skin care recommendations for customers through AI technology based on skin testing and data analysis. It provides a novel and effective way for modern people to improve their quality of life and health.

In addition, Yang Jun, founder of Xianli Lanxin brand, also said; According to (Ai Media Consulting) data, from 2014 to 2021, the overall revenue of China’s big health industry maintained steady growth. In 2021, the revenue scale reached 8 trillion yuan, an increase of 8.1%, and it is expected to reach 9 trillion yuan in 2024. It shows that the demand for big health industry in China has risen sharply, and colleagues in the industry should be encouraged to "stay away from fantasy and live in vain". We should fully realize that big health industry has become the future industry with the greatest development potential, and health service has also become a strategic major undertaking related to the national economy and people’s livelihood and the overall happiness index of the future society.

It is understood that at the beginning of 2015, Mr. Yang Jun started the chain management, led a group of people to start a business over assets, and embarked on the innovative road of "health industry+store empowerment+sustainable development". Has launched a number of health brands such as slim Lanxin, Lanxin Women and Lanpinhui. Participated in the standard formulation of General Rules for Brand Influence Evaluation in China, was shortlisted for the standard working group of Evaluation Standard for National Brand Demonstration Enterprises, and also led the formulation of the industry standard of Operation and Management Standard for Health Slimming Service Institutions.

The company’s main sectors involve comprehensive services such as chain store export, beauty education and training, beauty multimedia, beauty product research and development, beauty store decoration, big health AI, artificial intelligence and so on. In just a few years, Xianli Lanxin has more than 1,800 stores in Chongqing, Guangdong, Guangxi, Henan, Yunnan, Guizhou, Jiangxi, Anhui, Xinjiang and other provinces. The brand has traveled all over the country, helping more than 1,800 entrepreneurs and providing more than 5,000 jobs. Its deeds have been praised by the central authoritative media.

The successful release of the AI intelligent private health management system "Bian Que No.3" has upgraded Xianlilanxin from a slimming brand to a big health company with scientific research strength and technology content, with technology as the core driving force, giving the brand new vitality. It provides confidence for the weight loss industry to enhance the new quality productivity, and has important social significance and value.

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