Hua xizi was attacked by traffic.　

On the live broadcast in Li Jiaqi, when consumers complained that a 79 yuan eyebrow pencil with Huaxizi was too expensive, Li Jiaqi did not introduce the quality of the product, but directly asked the consumers, "Has the salary increased? Have you worked hard? " In this sentence, Li Jiaqi and Hua Xizi were pushed to the forefront.　

Originally, everyone thought that Li Jiaqi was getting cold. To everyone’s surprise, Li Jiaqi didn’t get cold, and Huaxizi was miserable. When Li Jiaqi found out that he had said something wrong, he cried and apologized in the live broadcast room. After winning a great wave of sympathy, he immediately started to bring goods. On the hot search of public opinion on Li Jiaqi has also been divided into two factions, who believe that it is just a wrong sentence, and should not be harsh on Li Jiaqi. Moreover, 79 yuan’s eyebrow pencil is not expensive at all. While explaining to Li Jiaqi, these people are more supportive of Li Jiaqi.　

The other school thinks, isn’t it just an anchor with goods? When you’re full, you smash the pot? After making money from the poor, do you blame the poor for not working hard? These people, on the other hand, resolutely shed their powder and stopped shopping in the live broadcast room in Li Jiaqi. From the perspective of Internet public opinion, this incident has also pushed Li Jiaqi, which has been silent for a long time, to the top of traffic.　

This is just like Simba. Whenever there is a public opinion dispute, Simba can always turn decay into magic, making the iron powder loyal to him more iron, selling the goods at all and earning more. In the advertising circle, this is called exposure. As long as the exposure is large enough and how many people hate you, how many people will like you. When half the people in the whole network were cursing Li Jiaqi, the other half were shopping in the live broadcast room in Li Jiaqi.

According to the data, Li Jiaqi lost more than 1 million powder, but the live broadcast room sold better. Against the cusp of public opinion, Li Jiaqi continued to bring goods, and 50,000 single goods were robbed in only 3 seconds, which was impossible to buy at all. Commodities ranging from 10,000 to 20,000 are basically sold out in one second. This horrible ability to bring goods makes other anchors with goods far behind, which is far ahead.　

Those who scold Li Jiaqi and those who support Li Jiaqi are completely different groups. As the heat continues to rise, Li Jiaqi has lost millions of old powder, but it has also added a huge amount of new powder, and what remains is the hardcore fans of iron powder. For a super anchor, he is not afraid of controversy, and he is afraid that no one will pay attention. What really suffered from Waterloo was Hua Xizi, a domestic beauty brand deeply bound to Li Jiaqi.　

Hua Xizi was pulled out, just a Japanese product wearing a China brand coat. Hua Xizi’s brand is from China, but the foundry is Japanese. Even though China workers are employed, the foundry is set up in China, but it is actually run by Japanese. This makes many consumers spontaneously resist Hua Xizi.　

According to cicada mother’s data, Huaxizi’s sales in Tik Tok platform in August exceeded 100 million, ranking fourth among beauty and skin care brands. After entering September, the daily sales of Huaxi’s official flagship store is also about 1-2.5 million yuan. However, after the eyebrow pencil incident in Li Jiaqi, the daily sales of the official flagship store of Huaxizi plummeted by more than 90% to less than 100,000 yuan. But on September 7th, Hua Xizi’s sales in Tik Tok exceeded 10 million yuan a day. This kind of blow is not heavy.　

In fact, Hua Xizi is just a new brand of domestic beauty, which was established in 2017. Since its inception, it has been deeply bound with Li Jiaqi. How deep is this binding? In Li Jiaqi’s words: "Hua Xizi almost gave himself to me."　

In the beauty industry, marketing expenses have always been high. In other words, whoever can master the flow can take away the excess marketing expenses. According to public reports, Hua Xizi spends as much as 20 million yuan on marketing in the live broadcast room in Li Jiaqi every month. Hua Xizi almost bet his brand money on Li Jiaqi. Judging from the cooperation in the past five years, both sides are happy. Li Jiaqi made money, and Hua Xizi also exerted brand influence, ranking among the domestic beauty brands in China, and being able to stand on the same container as international beauty brands.　

You can succeed in Li Jiaqi and lose in Li Jiaqi. After the sales plummeted, Hua Xizi even published an outrageous "open letter".　

In this open letter, Hua Xizi didn’t mention eyebrow pencil or Li Jiaqi. On the contrary, in the letter, Hua Xizi also implanted his own brand vision: "promoting the beauty of the East and casting a century-old national makeup". Where is this to calm public opinion? This is clearly with the help of public opinion, and then give Hua Xizi a wave of free brand advertisements. Consumers did not see Hua Xizi’s sincerity, but saw Hua Xizi’s arrogance.　

The publication of this letter also made Hua Xizi’s public relations team resign collectively. Because public relations people don’t want to carry this pot and regard it as a shame in their careers, they just want to leave this wrong place and find the next owner quickly.　

Due to the collective resignation of public relations, Hua Xizi posted a new recruitment announcement, with an annual salary of 500,000-600,000, and a high salary for talents. It is worthy of being a domestic beauty head brand, and Hua Xizi is really willing to spend money. Whether Hua Xizi can reverse public opinion depends on whether there are great talents from heaven.

The captain agrees with Li Jiaqi: "It is not easy to make domestic brands." It’s not easy for Li Jiaqi or Hua Xizi, but those genuine domestic products that have been rooted in China for decades.　

Following the "explosion" conference at the end of March, Xiaomi Automobile ushered in a traffic feast. At 16: 00 on April 18th, Lei Jun started the live broadcast on time at Beijing Xiaomi Automobile Delivery Center.

This is the first time that Lei Jun started a live broadcast for Xiaomi Automobile. Three years ago, when Lei Jun premiered in Tik Tok, it was the tenth anniversary of Xiaomi. He took products such as "Biography of Xiaomi", "Walk the Line" and Xiaomi 10 Extreme Commemorative Edition, and at the same time, he had a heart-to-heart chat with rice noodle friends.

This live broadcast has its own traffic, and the number of viewers quickly exceeded 100,000+,and the number of likes quickly exceeded 100 million. At the beginning of the live broadcast, viewers also sent gift special effects to Lei Jun, and later the gift-giving function was quickly turned off.

"Lei Jun’s legs are quite thin." "Raytheon, I’m coming!" "I also want to take a photo with Lei Jun", "Did Lei always grab Huawei Pura 70" and other comments, constantly refreshing, verifying everyone’s intimacy with Lei Jun.

"It is too early to talk about the success of Xiaomi Automobile"

"Xiaomi Automobile has been released for 20 days, and it is too early to talk about success." Lei Jun said during the live broadcast that Xiaomi SU7 was so hot that I was afraid every day. Under the public beta, every detail was looked at with a magnifying glass. Now I’m a little more nervous, because Xiaomi SU7 has held on to "One Million People in YEATION".

"Of course, Xiaomi is now a success in the first stage. The cycle of building a car is particularly long, and we need to continue to do it seriously. " Lei Jun said.

Whether before or after the release, the popularity of Xiaomi SU7 has remained high, which is not a small order of magnitude higher than that of other car companies. The latest data obtained by the reporter was as of April 3, when Lei Jun, the founder of Xiaomi Group, announced at the first delivery ceremony of Xiaomi SU7 that the number of Xiaomi cars had exceeded 100,000, and the number of locks had exceeded 40,000. This is a burst in the context of particularly fierce market competition faced by cars with a price range of 215,900-299,900.

In the experience center, Lei Jun introduced in the live broadcast. On the whole, for Xiaomi SU7, the favorite color of girls is Xiaguang purple, and the favorite color of boys is elegant gray; Xiaomi believes that the most cracked color is lava orange. "For the question of what color to choose, listen to your wife." Lei Jun quipped.

"It’s not good to compare me with Musk."

Because there are few live broadcasts, there are still some areas to be improved, such as the occasional echo of the microphone.

However, the live broadcast as a whole continued Lei Jun’s consistent "customer thinking" and cordial style. For example, in the delivery center, Lei Jun had a cordial conversation with the owner’s children and asked where to go to school; Ask the female car owner why she chose Xiaguang Purple; Ask the doctor what major the car owner is studying; Take the initiative to invite customers to take photos and so on.

Why is the proportion of female owners of Xiaomi Automobile high? Lei Jun said that on the one hand, the company has many female engineers; On the other hand, basic functions such as sun protection, storage and good-looking directly hit the pain points of female customers; In addition, many female car owners have used Mijia eco-chain products before and know something about Xiaomi.

During the live broadcast, Lei Jun answered the question "Why did Xiaomi build a car in three years?". He explained that Xiaomi had accumulated the foundation of intelligent manufacturing in the past, and Xiaomi’s R&D budget this year was 24 billion yuan, so it took three years to build a car instead of just three years.

Consistent with expectations, Lei Jun once again introduced innovative technologies such as Xiaomi Super Die Casting in the live broadcast, and introduced that there are hundreds of robots in the factory. Lei Jun revealed that in the future, he plans to open the Xiaomi factory to ordinary citizens step by step.

For the long delivery time, Lei Jun responded that Xiaomi’s preparation should refresh various records of domestic cars. The company has achieved the release and delivery, and the delivery is the quantity. The core problem is that the sales volume is 3-5 times higher than the company expected. "The company held a supplier meeting a few days ago, and the company will improve delivery step by step as soon as possible."

In the live broadcast, Lei Jun also refuted the identity of "the first man in Shuangwen". He said, "I am at the bottom of my life, and there is no cold 4 billion in Cary", "I have never won the college entrance examination" and so on. Lei Jun said frankly, "Many people say that I am a billionaire, and I have never counted (my own assets). Success in life depends not on cool writing, but on dreams, struggle and help from noble people. "

When talking about the benchmark Musk, Lei Jun responded, "Musk is a great entrepreneur. What I do with him is not exactly the same, so it is not easy to compare. But we have all helped popularize science and technology and promoted social progress. "

"Traffic Times" of Car Factory

Lei Jun emphasized in the live broadcast that Xiaomi can’t be treated as a car factory, but the whole ecology of people and cars, and the core is a technology company. However, Lei Jun’s marketing strategy for Xiaomi Automobile is even more talked about by the market.

As of today’s live broadcast, Lei Jun Tik Tok has more than 17.9 million fans. On Weibo, there are more than 23 million fans, with an average of more than one Weibo a day, to protect the traffic.

Under the leadership of Lei Jun, Xiaomi, including Lu Weibing, Xu Fei and many other senior executives, have also launched short video and other platforms. These flows gathered together during the release of Xiaomi SU7, which together constituted the key boost for the realization of Xiaomi SU7 market.

This kind of "traffic marketing" has affected countless drivers in the car circle.

According to the public information, Yin Tongyue, the chairman of Chery, personally tested the long-distance, high-speed and high-order intelligent driving ability of Star Era ET; Wei Jianjun, Chairman of Great Wall Motor, opened his first personal live show, and showed the whole scene NOA； of Great Wall Motor without high-precision map. Xia Yiping, CEO of Extreme Yue, and Li Yanhong, CEO of Baidu, got on the bus and experienced the latest Extreme Yue 01 … These live broadcasts not only narrowed the distance between the car factory and the users, but also showed their product experience intuitively to the users.

Editor: Chen Lixiang

Proofreading: Liao Shengchao

A policeman in the Jingtan Township Dispatching Office plays games with his office computer (provided by the netizen "Emotional Boy")

　　　　On March 31, some netizens reported that a policeman from Jingtan Township, Tianmen City, Hubei Province played online games with his office computer and provided mobile phones to take pictures. On April 3, Tianmen City Public Security Bureau entrusted relevant departments to respond that the policeman Chen was testing the repaired computer. At present, Tianmen City Public Security Bureau has given Chen a informed criticism and deducted his post target management allowance for that month.

　　　　The netizen said that the picture was taken when he applied for the second-generation ID card at the police station, which he thought was very inappropriate. The reporter can clearly see from the picture that a man is playing Legend (an online game name) with all his heart on the computer.

　　　　On the afternoon of the same day, the reporter contacted the police station to inquire about related matters. An attendant surnamed Wang who answered the phone said that he was not very clear about this and should report to the leader for verification.

　　　　On the afternoon of April 3, Tianmen City Public Security Bureau entrusted relevant departments to send a "Verification Report on the Problem of Police Playing Games in the Household Registration Room during Working Hours in Jingtan Police Station" to Jingchu.com reporters.

　　　　According to the report, at 8 o’clock in the morning of February 25, 2009, an external computer in the duty room of Jingtan police station broke down, and the policeman Chen Moumou found someone to repair the computer. When the maintenance personnel repaired the computer, they opened the Legend game webpage and tried the game for a while to confirm that the computer was repaired. After the maintenance personnel left, when Chen got on the computer to check whether the computer was repaired, he found that the "Legend" game page was displayed on the computer screen, and he continued to play the game on the computer. He was seen by the people who came to work and took photos with his mobile phone. Because Chen did not understand the gameplay, he went offline after playing for three minutes.

　　　　According to the report, the police officer Chen played games on the Internet on the grounds of checking the computer during work, which violated the spirit of the Notice on Strengthening Housekeeping Management of Tianmen Public Security Bureau (2007) and related work disciplines. After research by the Party Committee of Tianmen Public Security Bureau, it was decided to treat Chen as a whole and deduct his post target management allowance for that month.

　　　　(Reporter Luo Nie)

Editor: Gao Song

　　In the center of the ancient canal south of Wuxi Wuqiao and at the mouth of Huishan Bangkou, there is an island, which the locals call Huangbudun.

　　As Kangxi, Qianlong and Wen Tianxiang all stayed here, the reputation of Huangbudun spread far and wide, and it can be called "Millennium online celebrity".

　　Today, the island is being repaired and is expected to be completed before the flood season in June.

　　Huangbudun has started a comprehensive repair.

　　At 10: 00 a.m. on March 14th, I took a boat from Canal Park Pier, and soon arrived at Huangbudun, an island in the middle of the river.

　　It is located in the northern section of Wuxi section of the Beijing-Hangzhou Grand Canal and has been a water hub since ancient times. Cargo ships are busy, sirens are blowing, and the Huangbu pier is also a busy scene.

　　Scaffolding has been set up around Huangbudun, and workers are working on it. The reporter was informed that Huangpudun, a cultural relics protection unit in Wuxi that has been in disrepair for a long time, has started a comprehensive repair and is expected to be completed before the flood season in June.

　　Huangbudun is surrounded by water and planted with weeping willows. The spring breeze blows, the willow shoots out, and the pier is lush.

　　"These willows will be preserved, and miscellaneous trees that are unsightly or affect the safety of the building will be cleaned up and treated as a sparse forest." Rong Kanghua, technical director of Huangpudun repair project, pointed to the willow tree in front of him.

　　He introduced that after on-the-spot measurement, Huangpudun is about 30 meters long from north to south and only 20 meters wide from east to west. It is not difficult to construct on this oval island with an area of less than one acre, and materials must be transported by ship. It is understood that the project began in January, mainly to upgrade and transform the building itself, to maintain the authenticity of its style, and to comprehensively improve the environment, greening and lighting at night.

　　The repair project of Huangbudun is undertaken by Wuxi Urban Construction Development Group Co., Ltd.. Zhang Guodong, deputy general manager of Urban Construction Development Group Urban Investment Company, told the reporter that it has been more than ten years since the last maintenance of Huangbudun, and it was not an overhaul before, but the wall was painted, and the current situation of the building is worrying.

　　After the field investigation by experts in water conservancy, cultural relics and gardens, it was found that the main reason for the damage of cultural relics buildings was that the floor inside the building was too low and the river was irrigated, which formed a basin-like effect.

　　Therefore, the key point of this renovation is to reinforce and maintain the revetment, and innovatively set up a mobile flood control wall around the pier. When the flood season comes, the flood control wall can be installed according to the change of water level, so as to improve the safety factor of the pier and ensure that the impact of high water level on Huangbu pier in flood season is minimized. When the flood season passes, the wall will be removed, which not only protects cultural relics, but also does not affect the viewing.

　　The Past Style and History of Huangbudun

　　Huangbu pier, also known as Xiaojinshan, is circular with an area of 220 square meters, and is built with stone revetment. One said that it was named after the site left by Chun Shenjun (Huang Xie) who once treated Furong Lake here; Another name is Song Huizong. Huang Xin, a native of Shanyin, Zhejiang Province, came to Wuxi to manage rice industry, set up rice mills, build stacks, and often berth grain boats beside piers.

Huangbudun in the 1920s and 1930s

　　Since ancient times, Huangbudun has been a scenic spot in the ancient canal. The temple on the pier was built in the Tang Dynasty and has experienced thousands of years of vicissitudes. Huangbudun was once known as ‘ Two Emperors (Emperor Kangxi and Qianlong of the Qing Dynasty), Two Emperors (Huang Xie of Chu and Wen Tianxiang, Prime Minister of Southern Song Dynasty) and One Clear Sky (& lsquo; Hai Qingtian ’ Hai Rui, a famous Ming dynasty minister, is famous for his boarding.

　　During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat". During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat".

　　In the 16th year of the Yuan Dynasty (1279), Wen Tianxiang, a national hero, was detained by the Yuan Army and passed by Wuxi in the north. He spent the night on the pier and wrote a poem "Crossing Wuxi". Poems are full of strong patriotism and national integrity. "Jinshan Ran Ran waves rain, tin water min min vegetation spring. Twenty years ago, I went to the road and walked three thousand miles away. The hero is not dead, but the father and the old are eager to meet. When I read about Cheng Ying’s keeping Zhao at night, I felt a towel once. "

Huangbudun after reconstruction in 1980s

　　Ming Wang Yongji’s "A Brief Introduction to the Scenery of Xishan" records that "Wenchang Pavilion, Huancui Building and Shuiyuexuan, which are old buildings, are shaded by weeping willows, so they are inseparable".

Fan of Wuxi Huangbudun Figure painted by Qian Songyan

　　In ancient times, Huangbu pier was known as "the flood can’t be drowned, and the water can’t be seen at the bottom". However, with the establishment of the flood control wall from Sanli Bridge to Wuqiao Bridge and the heightening of the ground, Huangbu Pier is no longer as high as before compared with the surrounding terrain. There were several floods in the 1990s, all of which flooded the piers and banks. On November 21, 1983, Wuxi Municipal People’s Government announced it as a municipal cultural relics protection unit.

　　For thousands of years, Huangbudun has been closely related to the ancient canal in Wuxi, and the story of Huangbudun has been handed down from generation to generation among the people in Wuxi. Yu Youman, an expert in local chronicles, said: "Using Huangpudun well will be a online celebrity punch point for the Grand Canal."

　　(Source: Comprehensive Wuxi Daily, Wuxi History)

On May 10th, 2023, LI announced its financial report for the first quarter of 2023. Despite the fact that the overall performance of China’s auto market is not as good as expected, LI’s quarterly revenue and delivery both hit record highs. Revenue in the first quarter was 18.79 billion yuan, up 96.5% year-on-year. In the same period, LI delivered a total of 52,584 new cars to users, up 65.8% year-on-year, achieving the single-season delivery *. Driven by strong delivery, LI ranked among the top three new energy brands in China in the first quarter, with a market share of about 11%, far exceeding other new power brands. Thanks to the unremitting pursuit of operating efficiency, a number of financial data hit record highs. After deducting equity incentives, operating profit and net profit reached 890 million yuan and 1.41 billion yuan respectively, and free cash flow reached 6.7 billion yuan. The gross profit margin remained stable at 20.4% in the first quarter. A healthy business model and sufficient cash reserves have laid a solid foundation for the long-term development of enterprises.

It is worth mentioning that LI has continuously strengthened its refined operation and promoted the continuous increase of delivery data from January to April 2023. By the end of last month, more than 330,000 home users had chosen LI’s products. Thanks to the emergence of more and more home users, the delivery volume in April 2023 exceeded 25,000 vehicles for the first time, up by 516.3% year-on-year, setting a new record of single-month delivery since the brand was founded, and has delivered more than 20,000 vehicles for two consecutive months. Based on positive market feedback, LI’s second-quarter performance guidance has reached a new high, with an estimated delivery of 76,000 to 81,000 vehicles, up 164.9% to 182.4% year-on-year; The estimated total revenue is 24.22 billion yuan to 25.86 billion yuan, up 177.4% to 196.1% year-on-year.

Maintain high growth in R&D investment and constantly optimize product strength.

In the first quarter, relying on users’ continuous recognition of Ideal L9 and Ideal L8, as well as the strong order volume and rapid capacity climbing of Ideal L7, LI achieved a new single-season delivery result, and gained an 11% market share in the new energy vehicle market of more than 200,000 yuan in China. Once again, it proves that LI is constantly exerting the advantages and cooperative effectiveness of its supply chain, manufacturing, sales and service network from stage 1 to stage 10. At present, the released ideal L series models have achieved outstanding performance in their respective market segments. Among them, as a five-seat flagship SUV of the brand * family, the ideal L7 has delivered more than 10,000 yuan in the complete delivery month, which is also a five-seat SUV model of China brand * with a starting price of more than 300,000 yuan and a monthly delivery of more than 10,000 yuan, becoming one of the luxury five-seat SUVs of more families *; Ideal L8 maintains sales in six market segments *; Ideal L9 has won the monthly sales champion of large SUV for many times since it was delivered last year.

Meanwhile, LI invested a total of 1.85 billion yuan in R&D in the first quarter, up 34.8% year-on-year. In terms of smart space and intelligent driving with high user utilization rate, LI has continuously improved its product strength through OTA upgrade. Since the beginning of this year, the ideal L-series models have completed two OTA version upgrades of 4.3 and 4.4, and more than 100 functions and experiences have been optimized. Among them, the task master can let users define the function combination independently and realize the linkage of seat, driving, navigation and application, which has been well received and discussed by users since it was launched. In addition, in OTA 4.4, the new version of the car adds the sentry mode that users have been waiting for for for a long time. The system will automatically detect the situation around the car and remind users according to the level of different situations. Through its own power-saving strategy, the energy consumption for the whole night is only about half that of other models; At the same time, users who assemble the ideal AD Max intelligent driving system also get LKA Plus function through the recent upgrade. This function can realize automatic lane change when navigation is not turned on, reduce driving fatigue and improve traffic efficiency.

In April, Ideal L9, the six flagship SUV—— of the family, won the five-star intelligent star rating in the evaluation results of the IVISTA China Smart Car Index 2023 * batch released by China Automotive Engineering Research Institute Co., Ltd. (hereinafter referred to as "China Automobile Research"). Especially in the intelligent safety test, Ideal L9 is the vehicle with the highest score among the vehicles that have been tested by China Smart Car Index, and it is also the vehicle with G+ on the basis of four G evaluations. Ideal L9 has also become the vehicle with the highest performance in IVISTA China Smart Car Index.

Create an ideal fortress to protect family members.

LI has also invested a lot of energy and time in safety related to users’ travel, and strived to build an ideal fortress safety body for the whole family through the safety concept of *. Last year, Ideal L9 became a large SUV with G rating for 25% offset collision on both driver’s side and passenger’s side in China Insurance Automobile Safety Index (C-IASI, hereinafter referred to as "China Insurance Research"). In April this year, the Ideal L9 won the five-star evaluation of the upgraded version of C-NCAP in 2021 in the test results of a new batch of China’s new car evaluation regulations (C-NCAP), becoming the vehicle with the highest comprehensive score in history. Ideal L9 is also a luxury large-scale SUV in China, which has obtained * achievements in China’s new car evaluation regulation (C-NCAP), China Insurance Automobile Safety Index (C-IASI), China Automobile Consumer Research and Evaluation (CCRT) and China Automobile Health Index (C-AHI). In the same month, the Ideal L8 also became the SUV model with * achievements in the crash test history of China Insurance Research Institute. In the passenger safety index inside the car, the passenger safety index outside the car and the vehicle auxiliary safety index, the ideal L8 all got the highest rating of G (excellent), especially in the 25% offset crash test on the passenger side of non-standard test items.

A series of excellent crash results depend on the powerful ideal fortress safety car body design, which is a defensive car body structure deeply developed by LI, and strives to provide 360 all-round protection for family members in every position in the car. First of all, LI determined the energy distribution strategy at vehicle level, system level and key parts level, and built a more scientific and reasonable power transmission path and section size system for each main power transmission channel in turn. Secondly, LI designed a cage-type car body with ultra-high torsional rigidity, and used boron steel (hot formed steel) at key positions to form a protective structure with higher strength. At the same time, LI insists on improving material selection, adopts positive energy management and load distribution for body-in-white, carries out accurate topology of key parts and cross-section structure of the body, and truly uses good steel on the blade. The standard flagship ideal fortress safety body truly realizes the equal rights of safety technology.

In addition, following the four five-star certifications of Ideal L9 in China Automobile Health Index (C-AHI) rating, Ideal L8 also recently obtained four five-star certifications in China Automobile Health Index, becoming a well-deserved "green house" to protect family members.

Stepping into a new development chapter with "dual-energy strategy"

Recently, LI officially released the "Double Energy Strategy", which indicates that the brand will exert all-round efforts in "intelligence" and "electric energy". More importantly, by 2025, LI will form a product layout of "one super flagship model+five extended-range electric vehicles+five high-voltage pure electric vehicles", which will face a market of more than 200,000 and fully meet the needs of home users.

In terms of "intelligence", ideal intelligent driving has officially entered the 3.0 era, from high-speed scenes to urban scenes. This system uses three neural network large model algorithms: static BEV network algorithm, dynamic BEV network algorithm and Occupancy network algorithm to restore, and uses NeRF technology to enhance the Occupancy network algorithm to achieve higher accuracy and details, so as to provide accurate information in the decision-making planning of complex urban scenes. At present, based on the accumulation in the past five years, LI has already had the most intelligent driving training mileage in China, which has reached more than 400 million kilometers. The urban NOA navigation-assisted driving system with ideal AD Max 3.0 is planned to push internal test users from the second quarter of this year. By the end of 2023, there will be more than 100 domestic cities, and with a set of technologies, cities and highways will be completely opened. Some intelligent driving abilities based on large-scale model training will also be released to users who adopt ideal AD Pro hardware models.

In terms of "electric energy", LI has officially entered a new stage of "extended range electric" and "high voltage pure electricity". For the pure electric products to be released in the future, LI has deeply cultivated the core technology and landed an 800V ultra-charged pure electric solution. Its advantage lies in making users bid farewell to mileage anxiety and giving pure electric users a "refueling" experience. LI’s pure electric products will adopt a new generation of self-developed electric drive system composed of 800V silicon carbide power modules, with comprehensive optimized design scheme and more advanced resource integration, which will make breakthroughs in all energy efficiency indicators. In addition, in order to reduce the charging difficulties of users of pure electric vehicles, LI officially launched the "Ideal 4C Super Charging Station" and the overcharge network, so as to realize the rapid recharge of charging for 10 minutes and increasing the battery life by 400 kilometers. By 2025, the goal is to build more than 3,000 charging stations. At the same time, the ideal AD Max 3.0 will also be integrated with the ideal 4C super charging station *, making it more convenient for users to go to the super charging station than to the gas station.

Optimize the layout of sales network and enhance the status of the industry *

In the first quarter, in order to support the development of multi-vehicles, LI continued to expand the network layout and accelerate the upgrading of store quality, so as to provide users with more convenient and efficient services. Since late June last year, LI has expanded or optimized nearly 50 existing stores. As of April 30, 2023, LI has 302 retail centers nationwide, covering 123 cities; There are 318 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities.

The ever-increasing profitability and cash flow have become the basis for enterprises to continuously invest in R&D and business capabilities, and also provide strong support for brands to maintain their position in the new energy vehicle market. With strong product strength and excellent operational efficiency, LI will continue to strengthen its commercial and service capabilities, create greater value for users and further enhance the flywheel effect of enterprise development.

　　A, classification management ideas and standard setting

　　Different choices of civil subjects based on network anchors, as well as different civil contract designs from platforms and brokerage companies, constitute different tax payers and different tax objects in tax law, and apply different substantive rules and collection and management procedures, which inevitably requires the introduction of hierarchical management ideas. Classified taxation management is the essential appeal and concrete embodiment of the statutory principle of taxation. Under the guidance of classification, focusing the collection and management efforts on high-income groups such as head anchors and star anchors is in line with the requirements of the principle of collection and management efficiency, and also meets the requirements of the times to play the role of tax social distribution regulation under the background of common prosperity.

　　How to set the standard of classification is the first question that needs to be answered. The first and bottom line standard is to classify according to the clear provisions of the tax law, and stick to the bottom line of no one size fits all.

　　From the main design point of view, the network anchor is either in the form of a natural person, or in the form of an individual industrial and commercial household, a sole proprietorship enterprise and other organizational forms; In terms of civil contract design, the network anchor either signs a labor contract or business contract with the live broadcast platform, or signs a contract with a brokerage company and forms a tripartite relationship with the live broadcast platform; From the type of income, the main income is labor remuneration and business income (including the business income of natural persons, individual industrial and commercial households and sole proprietorship enterprises), and under special circumstances, it is salary income. If a company is established, it should also be taxed according to enterprise income tax.

　　It is necessary to combine the above various civil subjects and their different contract types, and carry out classified collection and management in accordance with the clear provisions of the tax law, including income tax and value-added tax. The bottom line that needs to be grasped is that we can’t blindly make a one-size-fits-all approach, that is, unify the collection and management according to a certain subject type and contract type.

　　A more guiding standard is to classify according to the amount of income, and advocate the establishment of individual industrial and commercial households, sole proprietorship enterprises and other organizations for high-income groups such as head anchors and star anchors and tax them accordingly. The important orientation of classified management is the collection and management of high-income groups, such as head anchors and star anchors. The amount of income should be regarded as an important standard of classified management, and a standard of amount can be determined by month or year (for example, 100,000 yuan per month or 1.2 million yuan per year). For those above this amount, tax authorities and platforms advocate the establishment of individual industrial and commercial households, sole proprietorship enterprises and other organizations, and handle tax registration, standardize the establishment of accounts and tax accordingly. Of course, it is not mandatory to advocate the establishment of an organization, and taxpayers’ free choice should be respected.

　　Second, the taxation and scheme design of two types of network anchors

　　According to the above standards, we can roughly outline two tax forms of network anchors:

　　The first category is to advocate the establishment of individual industrial and commercial households, sole proprietorship enterprises and other organizations for network anchors above a certain standard amount and tax them accordingly;

　　The second category is network anchors that have not reached a certain standard amount, or have reached a certain standard amount but have not established individual industrial and commercial households or sole proprietorship enterprises.

　　The taxation of the first type of network anchor should be the key concern.

　　The first type of collection and management scheme is designed as follows:

　　(1) Main taxes and tax items: personal income tax is taxed according to "business income" and value-added tax according to "modern service industry" or "life service industry". As far as individual taxes are concerned, from the perspective of formal taxation, the establishment of individual industrial and commercial households and sole proprietorship enterprises should generally be taxed as "business income", and in special circumstances, it can be taxed as "labor remuneration" based on the principle of substantive taxation.

　　(2) Collection and management methods and invoice management: taxpayers declare by themselves, issue invoices by themselves or apply to the tax authorities to issue invoices on their behalf. Whether it is individual tax or value-added tax, for the establishment of an organization, taxpayers should declare themselves, issue their own invoices or apply to the tax authorities for invoicing.

　　(3) Tax determination method: mainly based on audit collection, supplemented by approved collection. According to State Taxation Administration of The People’s Republic of China’s "Strengthening the Tax Administration of Employees in the Entertainment Field", "individual studios and enterprises that are required to be established by celebrity artists and network anchors should be instructed to establish account systems according to laws and regulations, and tax returns should be made by means of audit collection." Therefore, for such anchors, tax registration should be handled, accounts should be strictly established, and accounts should be audited and collected; Considering the difficulty in establishing accounts and saving the cost of collection and management, we can also consider collecting some anchors by verification, but we should ensure the balance of tax burden between the collection by verification and the collection by audit, so as to avoid the alienation of verification into a tax preference tool. (4) Tax payment place and competent tax authorities: According to the relevant provisions of the tax law, "operating income" should be declared and paid in the tax authorities where the business management is located, and the competent authorities are the tax authorities where the business management is located. In terms of value-added tax, it should be declared and paid by the tax authorities in the place where the institution is located or where it lives, and the competent authority is the tax authorities in the place where the institution is located or where it lives.

　　The second type of collection and management scheme is designed as follows:

　　(1) Main taxes and tax items: personal income tax is taxed according to "labor remuneration" or "business income" and value-added tax according to "modern service industry" or "life service industry". If there is no organizational structure, the income obtained from the platform or brokerage company can be taxed as "labor remuneration" or "operating income". From the point of view of collection and management efficiency, we might as well simplify it: whether it is continuous and regular activities for business purposes, and the size of income quota, as the distinguishing standard. Those who do not reach a certain standard amount are generally taxed according to "labor remuneration" (which can be understood as non-sustainability, regularity and small income); For those who reach a certain standard amount, they can be taxed as "operating income" (which can be understood as continuous, regular and large in income).

　　(2) Collection and management methods and invoice management: if the tax is levied according to "labor remuneration", the payer (platform or brokerage company) will withhold and remit it when paying, and the anchor will make annual final settlement; The "operating income" shall be declared by the taxpayer. In invoice management, the former is opened by the anchor applying to the tax authorities, and it can also be considered to be opened by the platform or applied to the tax authorities; The latter is issued by the taxpayer himself or by the tax authorities.

　　(3) How to determine the tax: if the tax does not reach a certain standard amount, it will be taxed as "labor remuneration", and the withholding agent will withhold it and broadcast the personal annual settlement; For those who are taxed according to "operating income", because there is no organization, they will generally adopt the approved collection, but taxpayers can also audit the accounts if they establish accounts.

　　(4) Tax payment place and competent tax authorities: if tax is paid according to "labor remuneration", tax payment shall be declared at the tax authorities where the household registration is located, the habitual residence or the main source of income; If there is a withholding agent, the tax authorities where the withholding agent (such as the platform) is located shall withhold the declaration. Taxes levied on "business income" shall be declared and paid by the tax authorities in the place where the business management is located, and the competent authority shall be the tax authorities in the place where the business management is located. In terms of value-added tax, because there is no place where the organization is located, it should be declared and paid by the tax authorities at the place of residence or where the live broadcast activity takes place, and the competent authority is the place of residence or where the live broadcast activity takes place.

　　No matter which of the above types, the network platform undertakes certain duties and obligations to assist in tax collection.

　　First, the obligation to withhold and remit. For the individual tax levied according to "labor remuneration", the main obligation of the platform is the obligation of withholding and remitting.

　　The second is the determination and sharing of live broadcast turnover. Whether it is reward income or sales income, the platform can grasp it in time and provide it regularly according to the requirements of tax authorities.

　　Third, urge the anchor to handle tax registration, standardize the establishment of accounts, declare and pay taxes in time, and undertake certain inspection obligations and reporting obligations to the tax authorities.

　　Fourth, the feasibility of entrusting the collection. From a practical point of view, entrusting to collect taxes is not the mainstream choice of tax authorities, but there is room for entrusting the platform to collect taxes for network anchors, especially for anchors whose income is higher than a certain standard amount but without an organization. The competent tax authorities can sign an entrustment agreement with the platform to entrust them to collect taxes according to the Administrative Measures on Entrusted Collection.

　　In addition, the tax bureau should also strengthen the ability of data tax management, such as the construction of electronic tax bureau, electronic tax registration, electronic invoice and other related convenience systems, and at the same time strengthen the ability of data sharing with the platform.

　　Third, the policy declaration and legal expression of classified management

　　In recent years, the tax system has strengthened the tax collection and management of webcasting industry, which shows the spirit of the rule of law of statutory and strict tax collection and the times demand of common prosperity, but at the same time, it has also caused great uncertainty and even panic to the practitioners of webcasting industry and related industries: Is the tax rectification of network anchors a temporary "Great Leap Forward" or a continuous implementation of the rule of law? What is the policy orientation for tax consolidation, unified and integrated governance, or focusing on the big and letting the small and releasing water to raise fish?

　　In addition, the resonance between the complexity of tax law norms and the complexity of the design of network anchor trading model also increases the uncertainty of anchor paying taxes according to law and tax compliance, and the lack of clear policy list guidance also increases the illegal risk of tax law. On September 18th, 2021, State Taxation Administration of The People’s Republic of China issued "Strengthening the Tax Administration of Employees in Entertainment Field", but it did not make clear policies and specific rules.

　　In the face of the ongoing tax clearance of the live broadcast industry, tax authorities, network anchors, platforms and other parties should seek to build a basic consensus. The tax system can clearly declare its position on anchor tax collection and management through the rule of law, that is, taxation according to law and strict collection and management, as well as giving play to the social distribution and regulation function of taxation under common prosperity; In terms of policy, the tax authorities should establish the management thinking of classification and clarify the standards of classification and classification, that is, focus on the collection and management of high-income groups such as head anchors and star anchors, and at the same time follow the clear provisions of the tax law and stick to the bottom line of the rule of law that does not apply across the board.

　　On this basis, the tax authorities should construct typical types of network anchors and sort out the current tax rules, and stipulate the tax collection and management types, tax collection methods and invoice management, tax determination methods, tax payment locations, competent tax authorities and tax-related assistance obligations of platforms for different types of anchors, so as to provide clear guidance for network anchors and platforms. This should be an urgent task and a fundamental solution to the current legalization of taxation in the live broadcast industry.

　　(Author Wang Zongtao is an associate professor at Xiamen University Law School, doctor of law)

Text | BT Financial Data Pass, Author | Three Crazy

Cathay Pacific has been controversial because of its attitude towards non-English-speaking passengers, but this does not affect its ultra-high profit margin.

In May 2023, Cathay Pacific was pushed to the forefront because of the blanket incident. Some passengers accused the flight attendants of showing obvious discrimination when providing blankets to non-English passengers. This incident quickly sparked heated discussion on social media.

In fact, this is not the first time that Cathay Pacific has attracted public attention because of discrimination. In the past few years, similar incidents have been common, and every time they have caused widespread discussion and criticism in society. However, Cathay Pacific does not seem to have learned from these incidents, and its service attitude has not been fundamentally solved.

Looking back at the long river of history, the development history of Cathay Pacific is accompanied by glory and shadow.

Since its birth in 1946, Cathay Pacific has carried the dream of Hong Kong’s take-off. At that time, Hong Kong was in the midst of a booming economy, and the founders of Cathay Pacific, Dragonair and Singapore Airlines were ambitious and determined to write their own legends in this hot land. They bravely embarked on the journey with a small plane and several short-haul routes.

However, the road to entrepreneurship is not smooth sailing. Cathay Pacific opened international routes and bought new aircraft during the expansion period, but its management means and technical level are still immature. Facing the competition of international aviation giants, Cathay Pacific strives for a breakthrough, but it also has to face various internal contradictions and challenges.

Entering the period of internationalization, Cathay Pacific ushered in a golden period of development. The opening of international routes such as new york, London and Sydney, as well as the cooperation with many international airlines, have made Cathay Pacific gradually emerge. However, just when Cathay Pacific seemed to have unlimited scenery, the shadow came quietly. The decline in service quality and frequent management loopholes have dealt an unprecedented blow to Cathay Pacific’s reputation.

During the merger period, Cathay Pacific tried to make up for its own shortcomings through acquisition and cooperation. The acquisition of Dragonair has undoubtedly injected new vitality into Cathay Pacific, but it has also brought many integration problems. At the same time, the cooperation and alliance with other airlines are not smooth sailing, and problems such as interest disputes and cultural differences have put Cathay Pacific into a situation of internal and external troubles.

In the period of modernization and transformation, Cathay Pacific tried to revive itself through digital transformation and the introduction of new aircraft models and technical means. However, in the face of intensified market competition and changes in customer demand, Cathay Pacific’s road to transformation seems to be difficult. Although innovative measures such as SkyTeam membership plan have been launched, it still needs to be improved in terms of service quality and operational efficiency.

In addition to service disputes, Cathay Pacific’s financial situation is also worrying. The performance of losing money for three consecutive years makes investors feel pessimistic about the company’s prospects. The latest financial report shows that despite the company’s efforts in some aspects, revenue and net profit have been greatly improved, but the overall financial situation has not improved significantly.

After the recent relatively bright financial report was released, Cathay Pacific’s share price fell instead of rising. According to statistics, the stock price fell by 3.27% in the trading day after the financial report was released, which reflected the market’s concern about the company’s future performance. As of the close of March 14th, Cathay Pacific’s share price was HK$ 8.870 per share, which was 40% lower than the high of HK$ 14.672.

Cathay Pacific released its financial report for 2023 on March 13th, and its performance showed a positive trend of turning losses into profits. On the whole, after experiencing the losses in 2022, the company achieved a significant recovery in performance through efforts.

From the overall performance overview, in 2023, Cathay Pacific’s performance income reached 94.485 billion Hong Kong dollars, compared with the loss of 6.623 billion Hong Kong dollars in the same period in 2022, achieving a significant increase in net profit of 9.789 billion Hong Kong dollars. This achievement is mainly due to the strong recovery of passenger transport business.

What is optimistic is that Cathay Pacific’s passenger transport business has grown substantially. In terms of passenger transport, Cathay Pacific’s passenger transport revenue is HK$ 55.951 billion, an astonishing increase of 308.8% compared with 2022. In 2023, the company transported 18 million passengers, with an average daily passenger capacity of 49,300 passengers, an increase of 541.4% compared with 2022. This growth reflects the strong recovery of the aviation market and Cathay Pacific’s efforts in passenger service.

The recovery in North Asia has been remarkable. From the perspective of Cathay Pacific’s global passenger transport business, the data of all regions have shown an increasing trend. It is particularly noteworthy that the recovery of North Asia, which is dominated by the mainland of China, is more remarkable. The financial report shows that in North Asia, the company’s carrying capacity increased by 534.7% year-on-year, and the passenger carrying rate also increased by 23.6 percentage points, reaching 78.4%. This growth rate ranks first in all regions, showing the importance of the North Asian market to Cathay Pacific and the company’s strong competitiveness in the region.

In addition to North Asia, Cathay Pacific’s performance in other regions can not be ignored. In South Asia, Middle East and Africa, the company’s carrying capacity increased by 467.7% year-on-year, and the passenger carrying rate also increased by 15.9 percentage points. In Southeast Asia, the carrying capacity increased by 456.6% year-on-year, and the passenger carrying rate increased by 17.7 percentage points. These data show the company’s business recovery and growth momentum on a global scale.

As we all know, the gross profit margin of Maotai is the ceiling of many industries.The gross profit margin can be higher than that of Maotai, and Cathay Pacific is one of the few.

Cathay Pacific’s gross profit margin in 2023 was as high as 91.85%, which even exceeded the gross profit margin of 91.71% of Kweichow Moutai in the same period. In general, gross profit margin is regarded as an important indicator of enterprise profitability and operating efficiency. Cathay Pacific’s gross profit margin is higher than Maotai’s, which explains its high profit margin in aviation business to some extent.

However, when we further observe Cathay Pacific’s net interest rate, we find that its net interest rate is only 10.36%, far lower than that of Kweichow Moutai’s 53.09%. This phenomenon of high gross profit margin and low net interest rate actually reveals a series of challenges Cathay Pacific faces in its operation.

First of all, labor cost is one of the important expenses in airline operation.With the recovery of global economy and the recovery of aviation market, in order to attract and retain talents, airlines often need to improve the salary and welfare level of employees. This has increased the labor cost of Cathay Pacific to a certain extent, thus compressing its net interest rate space.

Secondly, in addition to labor costs, airlines also need to face various cost pressures such as fuel price fluctuations, aircraft maintenance costs, and route operating costs.The changes of these cost factors will directly affect the profitability of airlines. For example, the increase in fuel prices will increase the operating costs of airlines, thus reducing their net interest rates.

In addition, market competition is also one of the important factors that affect the net interest rate of airlines.In the highly competitive aviation market, airlines often need to adopt price competition strategy in order to compete for market share and customer resources. Although this strategy can increase sales and market share, it will also reduce the profit rate of airlines to some extent.

Although Cathay Pacific has a high gross profit margin, its net interest rate performance is not ideal due to the increase of labor costs and market competition. In order to improve profitability, Cathay Pacific needs to make more efforts in cost control, market expansion and service quality improvement. Because Cathay Pacific’s high gross profit margin did not bring high net interest rate.

In the aviation industry, the performance of companies is often affected by multiple factors such as macroeconomics, fuel price, market competition and service quality. Cathay Pacific, as one of them, does not have obvious advantages over the same industry in some aspects.

First look at the revenue data. Although the revenue disclosed by Cathay Pacific in the latest financial report is still huge, compared with the industry leaders, its growth rate is somewhat weak. Take Singapore Airlines and Emirates as examples. Both airlines have achieved steady revenue growth in the past few years, while Cathay Pacific’s revenue growth is relatively slow.

There are many reasons for this situation. On the one hand, the market competition is becoming increasingly fierce, especially in Asia, where emerging airlines are constantly emerging, posing a severe challenge to traditional airlines. On the other hand, Cathay Pacific may be too conservative in route layout and market expansion, failing to fully grasp the growth opportunities of emerging markets.

Let’s look at the net profit data. Cathay Pacific’s net profit performance is also not optimistic. Compared with its counterparts such as Singapore Airlines and Emirates Airlines, Cathay Pacific’s net profit level is low and fluctuates greatly. This instability not only affects the profitability of the company, but also increases the risk of investors.

The reasons of net profit fluctuation mainly include fuel price fluctuation, exchange rate change, market demand change and other factors. However, Cathay Pacific seems to be unable to cope with these risks. Especially in terms of fuel prices, Cathay Pacific failed to effectively hedge the pressure brought by rising fuel costs, resulting in a greater impact on net profit.

In terms of gross profit margin and net interest rate, Cathay Pacific’s performance is also unsatisfactory. Although its gross profit rate is relatively high, its net profit rate is far below the average level of the same industry. This means that the company is facing great cost pressure in the operation process, and the profit space is severely squeezed. This is mainly due to the pressure of labor cost, fuel cost and market competition faced by the company in the operation process, which leads to the compression of profit space.

Because Cathay Pacific has been criticized for its service quality, there are as many as 721 complaints about Cathay Pacific on the complaint platform Black Cat. In order to improve the service level, the company has increased its investment in employee training, which has increased its labor cost to some extent. It is reported that the labor cost of Cathay Pacific in 2023 increased by 3 billion yuan compared with previous years.

Although Cathay Pacific has made efforts in service training, its service problems are still frequent, which may be related to the company’s management system, staff quality and corporate culture. In contrast, Singapore Airlines and Emirates Airlines have shown good stability in terms of gross profit margin and net interest rate.

There are two main reasons for this situation. First of all, fixed expenses such as labor costs account for a relatively high proportion, which makes it difficult for Cathay Pacific to reduce costs during its operation. Especially in terms of employee compensation and welfare, Cathay Pacific needs to invest a lot of money to maintain the stability of the workforce and the quality of service. Secondly, the fierce market competition makes airlines have to adopt price competition strategy to attract customers, which further reduces Cathay Pacific’s profit margin.

In fact, how to find a balance between improving service quality and controlling costs is a big problem for Cathay Pacific. On the one hand, improving service quality can improve customer satisfaction and loyalty, thus bringing more market share and benefits to the company. On the other hand, excessive investment may lead to rising costs, declining profit margins and even losses. Therefore, Cathay Pacific needs to pay more attention to cost control and operational efficiency improvement on the premise of ensuring service quality.

The change in the rating of Cathay Pacific also reflects its performance to some extent. In recent years, due to the problems in service quality, cost control and market competition, some institutions have downgraded Cathay Pacific. These rating changes not only affected the company’s share price performance, but also dealt a blow to its market reputation and investor confidence.

In the latest trading day, Cathay Pacific’s share price fell by more than 4%, and CLSA downgraded its rating and earnings forecast. In the research report released by CITIC Lyon, Cathay Pacific’s investment rating was adjusted from "buy" to "outperform the market" and the target price was kept at HK$ 10.6.

The report predicts that the profit attributable to ordinary shareholders of the company will increase by 29% to HK$ 5.1 billion in the second half of 2023, which is 22% higher than previously expected. At the same time, it is expected that the company will resume paying ordinary dividends in advance.

However, CLSA believes that the risk return of the current share price is not attractive in view of the changes in air ticket prices and rising staff costs. Therefore, the agency lowered its profit forecast for 2024-25 by 4-5%, mainly because it has not seen obvious signs of improvement in freight business.

ICBC International, the investment banking department of the largest bank in the Mainland, downgraded Cathay Pacific to "strong sell" and adjusted its target price to HK$ 6. This shows that ICBC International is pessimistic about Cathay Pacific’s future development prospects.

To sum up, Cathay Pacific’s performance in 2023 does not have obvious advantages in the aviation industry. In order to enhance its competitiveness, Cathay Pacific needs to make more efforts in service quality, cost control, operational efficiency and market risk management.

CCTV News:Speaking of Hua Tuo, everyone must be familiar with it. It is said that this imperial doctor in the Three Kingdoms period has a wonderful hand to rejuvenate the disease. In the Capital Aerospace Machinery Company under the China Academy of Launch Vehicle Technology, there is also a "doctor Hua Tuo". However, this doctor is not a doctor, but an old technician who repairs machine tools. He is Yang Jingde.

Yang Jingde, born in 1937, is a national senior technician, graduated from Shanghai Aviation Industry School (formerly "East China 250 Technical School"), and is one of the earliest military industry technicians trained in New China. At the age of 18, he was assigned to Nanyuan Aviation Repair Factory, today’s Capital Aerospace Machinery Company, and began to deal with cold machine tools.

Now, Nanyuan Aviation Repair Factory has developed into a base for the batch production and development of missiles and rockets in China. From green to old, Yang Jingde never left. He used his life’s wisdom and years to interpret his persistence in the space dream.

Another kind of "magic doctor": "looking, hearing and asking" to repair machine tools

In the 1950s, China’s space industry was still in its infancy, and the conditions were very difficult. Nanyuan aviation repair shop has only a total of hundreds of equipment, all of which are hand-operated machine tools. Yang Jingde doesn’t even have a desk in her dormitory.

However, Yang Jingde was never afraid of hardships, and especially loved to study hard, seizing every opportunity and time to learn advanced technology. Because of his outstanding performance, he was also sent to learn the maintenance of precision machine tools from Soviet experts. For this reason, he made every effort to cherish this hard-won learning opportunity.

At that time, Yang Jingde, who was very young, was already quite famous in the factory. Years of study and research and tempering on the production line have enabled him to practice a stunt: "looking, smelling, asking and cutting" the equipment like an old Chinese doctor.

The oil on the equipment guide rail is more or less, clear or turbid. Yang Jingde can tell the cause of the fault with his eyes.

He can also "listen" to the fault. A few years ago, a British imported equipment was abnormal. Yang Jingde went to the front of the machine tool, leaned down, listened to the noise of the equipment, and then felt the temperature and rotation frequency of the equipment with his hands. The roar in the workshop was extremely noisy, but it did not affect his judgment at all, and he found the "lesion" in a few times.

What’s more, there is another trick, "sound detection from a distance", which makes everyone have to admire the superb skills of this old technician.

One year, Yang Jingde had just finished gallstone surgery, and one of the equipment in the unit was broken. In order not to affect the production, he walked out of the hospital and went back to the workshop for a day. Until he found the cause of the equipment failure and solved the problem, the young comrades of the rest of the equipment could do it by themselves, and he dragged his tired body home. Who knows that at 9 o’clock in the evening, my colleague called and said that the machine that had just been repaired had broken down again. In desperation, he can only instruct the on-site personnel by telephone remote control: "You put your mobile phone next to the machine and I will listen." He vaguely heard the irregular noise in the roar of the machine.

"You put ‘ Lead screw ’ Clean it and see if there is anything extra. " Yang Jingde said.

After the maintenance master took down the "lead screw", he found that there was indeed something superfluous in it. It was aluminium scrap who wore the ball of the "lead screw", which caused the equipment to malfunction. Clean it and reinstall it. Problem solved!

Lay the foundation for your dream with your aerospace peers.

"On October 1, 1997, I began to enter the stage of re-employment, and the specific work was as follows … …” It can be seen from a yellowed Production Task Record Book that this old technician can retire 19 years ago. At that time, Yang Jingde was famous for his stunts, and many units wanted to hire him. The boss of a company came three times and offered him 5000 yuan a month. One company even said, "The salary is up to you, and you are hired as a consultant, so you don’t have to work."

At that time, the salary of rehiring old experts in the factory was 500 yuan per month. Before retiring, the factory leader only said to Yang Jingde: "The factory can’t live without you." He nodded without hesitation.

"I was trained in the factory. Everything I have is given by the factory. I can’t be ungrateful." Yang Jingde said. Not for fame, not for profit, Yang Jingde is like a rock. This firmness is the infinite loyalty of this old technician to the aerospace industry.

After rehiring, the leader always told Yang Jingde that he didn’t have to come to work every day, so call him if he had any questions. But he is still not at ease, coming every day.

Selfless and earnest attitude, marvelous machine repair technology, Yang Jingde has saved a lot of money and made progress for the factory over the years.

In the summer of 2014, an imported machine tool broke down seriously, and there was no maintenance capacity in China, so it had to return to the country of origin, with a maintenance cost of more than 1.3 million yuan and a cycle of at least 3 months. This is a high-precision machine tool, and no one dares to touch it. Yang Jingde looked at it and said, "It can be repaired!"

As a result, 77-year-old Yang Jingde stooped and got in and out of the equipment every day, sweating and working for 20 days. Finally, the machine tool was repaired with only 150,000 yuan. Yang Jingde not only saved "foreign equipment", but also saved more than one million yuan in maintenance costs for the factory. This shocked the original manufacturers.

In 2015, Yang Jingde was 78 years old. Considering his age, the company leaders were really worried about his physical condition, so they ended their re-employment. However, he is still the same as before, and the unit is responsive and has no words.

The old man who repaired machines walked with the aerospace industry all the way, and every progress of this career condensed his life’s hard work and pursuit. He is a witness and a founder. (Text/Liu Chang)

　　Disu Fashion (603587) answered investors’ concerns on the investor relations platform on March 12th.

　　Investors: Have the development goals and plans of the company changed in 2024? Is it still the same as in previous years?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. The company will make the goals and plans in line with the company’s long-term strategic development according to the needs of customers, macroeconomic changes and the laws of the industry. The company insists on being full of uncertainties.the new normalIt is a long-term strategy of the company to stick to the long-term principle of expanding the company’s territory and enriching the brand matrix around the concept of big fashion. It is not a one-off event. Please pay attention to the regular reports and temporary announcements of the company’s subsequent disclosure. Thank you.

　　Investor: Has the company learned any valuable experience or lessons from its operation outside hours?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. The company insists on being a long-term persistence in the new normal full of uncertainty. Whenever, the company is United, persevering, working together, meeting challenges, coping with external adjustment with full development resilience, pursuing sustained and steady development while embracing changes, and hoping to repay investors with excellent business performance. Thank you.

　　Investor: Will the chairman continue to buy back?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. On September 27th, 2023, the company disclosed the Announcement of Holding Shareholder’s Plan to Increase Shares of Disu Fashion. The controlling shareholder, chairman and general manager plan to increase shares of the company by the way permitted by the trading system of Shanghai Stock Exchange within six months from the date of the announcement, with an increase of about RMB 15 million. By November 17th, 2023, 561,200 shares of the company had been increased by centralized bidding, accounting for 0.5% of the company’s total share capital. At present, the company has not disclosed the relevant announcement of the completion of the implementation of the controlling shareholder’s shareholding plan. Please pay attention to the subsequent relevant announcements. Thank you.

　　Investor: How can the company become bigger and stronger, and feel that the company is satisfied with being small and beautiful?

　　Disu Fashion Secretary: Dear investors, thank you for your attention. The company insists on being a long-term persistence in the new normal full of uncertainty. It is the company’s long-term strategy to expand the company’s territory and enrich the brand matrix around the concept of big fashion. Thank you.

　　Investor: The last big show in Dunhuang was in 2021. Will the company hold such activities again?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to the company. In October, 2023, Di Su’s brands DIAMONDDAZZLE and DAZZLE were invited to participate in the first SHANGHAIGALA held by WWDCHINA in Shanghai, presenting the exhibition of "NEWVISIONOFDESIGN Rebirth". Di Su expressed the innovative power and diversified beauty of China fashion with the brand core single product "Rubik’s Cube Cheongsam" with modern silhouette, and described the fashion inheritance and green future together with the global fashion. In addition, the company will hold new product ordering meetings and catwalk activities of various brands for partners every quarter. In the future, the company will also hold new product launches, catwalks and other activities for the public from time to time. Please take the notice of specific activities at that time as the standard, so please pay attention and thank you.

　　Investors: Jiangnan Buyi’s latest financial report is bright. On the other hand, after the epidemic, its performance has collapsed. Now its performance is basically equal to that of 10 years ago. Since the peers can perform well, the decline of its performance should not be just a problem of the external environment. Is it the best strategy for it to focus on the minority without hitting the shirt? Shouldn’t good things be popularized? Why do you want to imply that you don’t bump the shirt? Before buying, will the customer first consider whether it will bump the shirt instead of whether the dress is what you want?

　　Disu Fashion Secretary: Dear investors, thank you for your concern and suggestions. Since its establishment, the company has been striving to improve brand awareness, reputation and sales performance through multi-dimensional publicity and promotion strategies such as optimizing marketing channels and increasing brand marketing promotion, and is committed to launching brand awareness and providing consumers with better consumption experience and better service. In the future, the company will continue to actively explore diversified publicity and promotion methods, improve brand awareness, create brand differentiation, and continue to accumulate and expand through a stable and sustainable business model.qualityCustomers, do refined and strong main business, and hope to repay investors with excellent business performance, thank you.

　　Investors: The company has many subsidiaries. Which companies are in actual operation? Which companies intend to operate, feel that investment and funds have not actually carried out business activities!

　　Disu Fashion Secretary: Dear investors, thank you for your attention to our company. The establishment of each subsidiary has its significance and function. For details about the subsidiaries of the company, please pay attention to the "analysis of major holding companies" or "composition of enterprise groups" in the periodic reports disclosed by the company. You can know the main business place, registered place, business nature and shareholding ratio of each subsidiary. Thank you.

　　Investor: It has been some time since the company went public. Why not try to expand the international market? Is it premature, or is it lack of international operation?talent?

　　Disu Fashion Secretary: Dear investors, thank you for your attention to our company. By September 30th, 2023, the company had 1,086 stores, including China, Macau and Japan. In recent years, the international economic environment has become more and more complex, and the global clothing industry market has fluctuated. In 2023, the supply chain cost of clothing industry will rise, consumer confidence will decline, the market situation faced by brands will become more complicated, and consumers’ needs and concepts will gradually change. From the industrial point of view, the recovery elasticity of high-end clothing consumption is good, and the domestic and foreign clothing industry is getting rid of low-price competition and entering the stage of high-quality development; From the consumption side, consumers tend to make prudent decisions and choose brands, which drives the establishment of a new market pattern. Therefore, the company will make corresponding overseas expansion plans according to international economic trends, domestic and international supply chains and international economic policies. Thank you.

　　Editor’s Note: In the past 40 years, with profound patriotic feelings and superb academic attainments, generations of scientists have made outstanding contributions to the innovation and development of the motherland, and together they have formed a brilliant star in the era of reform and opening up, leaving a trail of struggling dreams in the historical wave.

　　On the 18th, at the celebration meeting of the 40th anniversary of reform and opening-up, 30 scientific and technological workers were awarded the title of "Pioneer of Reform". Let’s get to know them together and feel the spiritual pursuit of diligently seeking and bravely climbing new heights in science and technology.

　　Yu Min, an important promoter of the reform and development of national defense science and technology.

　　He is a key figure in the research of hydrogen bombs in New China, and he has put forward an idea that the principle and configuration are basically complete. In October 1965, under his personal organization and deployment, the hydrogen bomb theory was broken. At present, there are only two hydrogen bomb configurations in the world: the T-U configuration in the United States and the Yu-sensitive configuration in China. With his outstanding contributions to the country, he was awarded the "Two Bombs and One Satellite" Meritorious Medal and won the highest national science and technology award in 2014. Looking back on his 50 years of scientific research, Yu Min always said indifferently that everything is for the needs of the country.

　　Jack Ma, the Innovator of Digital Economy

　　He is the Chairman of the Board of Directors of Alibaba (China) Co., Ltd. Alibaba Group, founded by him, has built the world’s largest e-commerce platform, with an annual transaction volume of several trillion yuan, which has become a huge driving force for stimulating domestic demand; Establish Internet payment and logistics systems to build commercial infrastructure for small and medium-sized enterprises; Establish the world’s leading mobile payment network and establish a new social credit system through big data technology; Independent research and development of Feitian operating system, laying the foundation of cloud computing in China; Initiate the World Electronic Trading Platform (eWTP) and promote its inclusion in the communiqué of the G20 Summit, becoming an important non-governmental force to practice the Belt and Road Initiative. Under his leadership, Alibaba Group ranks among the top ten global enterprises in terms of market value, which makes China at the leading level in the international competition in the fields of e-commerce, internet finance and cloud computing, and drives a large number of entrepreneurs and entrepreneurial youths to reform, innovate and forge ahead. Won the title of "Zhejiang Excellent Socialism with Chinese characteristics Career Builder".

　　Ma Huateng, Explorer of "internet plus" Action

　　Benefiting from the reform and opening-up environment, he founded and led Tencent to grow from a small enterprise with only five people to one of the most influential Internet companies in the world. Put forward the concept of "internet plus", vigorously promote Internet applications such as WeChat, QQ and online payment, and promote digital transformation and upgrading from the aspects of people’s livelihood and government affairs, daily consumption, production services, life and health, and ecological environment protection, which has played an important role in the integration and development of real economy and digital economy, traditional industries and scientific and technological innovation. Build the platform of Tencent Foundation, advocate the concept of public welfare for all, and create a new pattern of public welfare with extensive participation, transparency and credibility through information technology. He was awarded the title of "China Excellent Private Sci-tech Entrepreneur" and "South Guangdong Outstanding Contribution Award".

　　Wang Daheng, the main advocate of the "863" project.

　　He is a famous applied optician in China. He established the Institute of Optical Precision Mechanical Instruments, and together with many scientists, he proposed the implementation of the "863" plan to the country. He also participated in the China Academy of Engineering in propose to create, and worked hard for many major national projects such as "Big Aircraft". Until he was lying in a hospital bed in his later years, he was still concerned about the development of national science and technology. He once wrote: "The highest pursuit of us old science and technology workers is to take more responsibilities and do more obligations for the country and the nation.

　　Wang Yongmin, the inventor of "Wangma Wubi Font" to promote the informatization of Chinese characters.

　　He founded the three principles and mathematical model of Chinese keyboard design, invented the Chinese character input method of "Wang code five strokes font" and pioneered the "Chinese character radical periodic table", which effectively solved the problem of Chinese character input in the information age. In 1998, the "98 standard Wang code" was invented, which is a Chinese character input method that conforms to the national language and character standards and passed the appraisal earlier, and promoted the popularization of computers in China. Its invention technology has won more than 40 patents in China, the United States, Britain and other countries, and won the title of "National Model Worker" and "National May 1st Labor Medal".

　　Wang Youde, a pathfinder of scientific sand control

　　He is the former secretary and director of the Party Committee of Baijitan National Nature Reserve Administration in Lingwu, Ningxia. He once led the staff to vigorously promote sand prevention and control, build 600,000 mu of windbreak and sand fixation forest, and control nearly one million mu of quicksand, effectively preventing the Mu Us Desert from moving southward and expanding westward, showing a gratifying situation in which people enter the sand and retreat. Explore the formation of "wide forest belt, multi-network, multi-tree species, high density, mixed trees and shrubs" to prevent and control desertification, realize the goal of "desert green, field alive and workers rich", and provide valuable experience for national desertification control.

　　Wang Qimin, the "new iron man" of Daqing who promotes oil production and ensures stable production through science and technology.

　　He is an assistant to the former general manager of Daqing Oilfield Co., Ltd., and has always engaged in scientific research with the spirit of "Daqing" and "Iron Man" and dared to challenge the limits of oilfield development; Adhere to the belief that "I would rather work hard than make the oil field stable and high-yield", overcome technical difficulties and create a number of world records. He presided over the research and put forward the theory of "multi-stage development and adjustment of wells", in which the development and utilization of off-balance-sheet reservoirs broke the forbidden zone that was considered impossible to be exploited at home and abroad; He presided over the research on the project of "stabilizing oil production and controlling water" in the late stage of high water cut in the oilfield, which made an important contribution to the realization of high-yield and efficient sustainable development of Daqing Oilfield over 50 million tons in 27 years. He is an outstanding representative of a generation of oil people, and endowed the "Iron Man Spirit" with a new era connotation.

　　Wang Xuan, the practical explorer of scientific and technological system reform

　　He is the founder of computer Chinese character laser phototypesetting technology and is called "the father of Chinese character laser phototypesetting system". The technology he created completely changed the spreading mode and speed of Chinese character culture, initiated a brand-new era of Chinese character printing, promoted the formation of Chinese character laser phototypesetting industry, triggered a revolution of "farewell to lead and fire, stepping into light and electricity" in China printing industry, and created huge economic and social benefits.

　　Ye Cong, a practitioner of manned deep diving

　　He is the deputy director of the 702nd Research Institute of China Shipbuilding Industry Corporation, the director of the underwater engineering research and development department, the chief submariner of the "Jiaolong" deep-sea manned submersible, and the chief designer of the all-sea deep-sea manned submersible. He has been engaged in the research, design and research and development of manned submersible for a long time, and through unremitting efforts, the "Jiaolong" will eventually become a reality from drawings. Out of love for manned deep diving, he took the initiative to shoulder the burden of pilot, and participated in the deep diving operation of "Jiaolong" for 50 times as the main pilot, with the maximum diving depth reaching 7062 meters. As a representative of manned deep diving since the reform and opening up, he is an example for young people to make contributions to their posts and serve the motherland.

　　Sun Yongcai, the host of the development of Fuxing high-speed train

　　He is the main organizer and academic leader of technical innovation and product upgrading of rail transit equipment in China. In 2004, he began to develop high-power locomotives and high-speed EMU trains. Through independent innovation, he mastered nine key technologies and ten supporting technologies of EMU. "Fuxing high-speed train took a key step from catching up to leading" and made Fuxing a "national business card" in the new era. Participated in the overall implementation of the reorganization and integration of North-South vehicles, created a precedent for the reorganization of two domestic "A+H" listed companies, and explored a new model for the reorganization, reform and development of central enterprises. Won the first prize of National Science and Technology Progress Award.

　　Sun Jiadong, an important promoter of the innovation and development of aerospace science and technology.

　　He is the chief designer of China’s lunar exploration project, and also the technical director and chief designer of many "firsts" such as China’s first missile and the first artificial earth satellite. The satellites launched by the leader account for one-third of China’s spacecraft, and he once wrote down his lofty ambition of "bearing in mind the mission and responsibility and escorting the road to a strong country"!

　　Li Shufu, an outstanding representative of the open development of private automobile industry

　　With the ideal of "being a good car that ordinary people can afford", he entered the automobile industry in 1997 and founded the first private automobile enterprise in China. Led Geely to successfully complete a series of international strategic layouts, which not only promoted Volvo Car to achieve brand revival and sustainable development, but also became the largest shareholder of Volvo Group and Daimler Company, and actively promoted China’s automobile industry to "go global". After more than 20 years of vigorous development, Geely Group has been ranked among the top 500 companies in the world for seven consecutive years, with more than 100,000 employees worldwide. Won the title of "Zhejiang Non-public Economic Person Excellent Socialism with Chinese characteristics Career Builder in the New Era".

　　Li Dongsheng, the pioneer of electronic industry to open the international market.

　　He led TCL to carry out major cross-border mergers and acquisitions, creating a precedent for China enterprises to operate internationally. He has 28 R&D institutions and 22 manufacturing bases around the world, and his products are sold in 160 countries and regions, with annual operating income exceeding 100 billion yuan. The sales volume of color TV sets has been in the forefront of the country and the world for many years, setting a number of firsts in manufacturing China’s first push-button hands-free phone and the first generation of large-screen color TV sets. Leading the team to build a high-generation panel line that depends entirely on independent innovation, independent team and independent construction, and achieving a historic breakthrough in display technology in China’s video industry. After Japan and South Korea, China has become a country that has mastered independent research and development of high-end display technology. Won the title of "National Model Worker".

　　海归创业报国推动科技创新的优秀代表 李彦宏

　　他是百度在线网络技术（北京）有限公司董事长、首席执行官。他秉持“用科技让复杂的世界更简单”的理念，上世纪90年代率先深入研究搜索引擎技术，拥有“超链分析”技术专利。2000年归国创业成立百度公司，发展成为全球第二大独立搜索引擎和最大的中文搜索引擎。注重人工智能前沿科技研究，推动人工智能、大数据等技术与制造、汽车、教育、金融、生活服务等领域的深度融合及在社会治理方面的应用，助力我国经济的高质量发展和智慧城市的构建。成立百度基金会，促进公益事业。荣获“首都杰出人才奖”等。

　　人居环境科学的创建者 吴良镛

　　他是清华大学教授，中国科学院院士、中国工程院院士。针对我国城镇化进程中建设规模大、速度快、涉及面广等特点，他创立人居环境科学，建立了一套以人居环境建设为核心的空间规划设计方法和实践模式，受到国际建筑界的普遍认可。成功运用人居环境科学理论，开展区域城乡、建筑、园林等多尺度、多类型的规划设计研究与实践。主持参与北京图书馆新馆设计、天安门广场扩建规划设计、中央美术学院校园规划设计、孔子研究院规划设计等多个重大工程项目。荣获国家最高科学技术奖等。

　　"One Belt, One Road" Health Cooperation Promoter Chen Fengfuzhen

　　She has worked in the Hong Kong government for a long time. She is the 13th member of the Standing Committee of the Chinese People’s Political Consultative Conference, the chief consultant of the leading group for deepening the reform of the medical and health system in the State Council, and the first China person to serve as the Director-General of the World Health Organization. She actively promoted the reform of the World Health Organization, led the organization and its member States to successfully respond to public health emergencies such as Ebola and Zika, and made important contributions to global health security and human health. Actively promote the extensive and in-depth cooperation between the World Health Organization and China, support China’s two emergency medical teams to become the first batch of international emergency medical teams certified by the World Health Organization, promote the gradual integration of traditional Chinese medicine and other traditional medicines into the medical and health systems of various countries, and facilitate the signing of the Memorandum of Understanding between the Government of People’s Republic of China (PRC) and the World Health Organization on the "Belt and Road" cooperation in the health field, which has won wide acclaim from the international community. Won the title of "honorary director-general of the World Health Organization".

　　Chen Jingrun, a model to inspire young people to climb the peak of science.

　　He is a world-famous mathematician and is called "Frankenstein". He devoted himself to studying in adversity and devoted himself to studying, and made many important achievements in the research field of analytic number theory. In 1973, the detailed proof of "1+2" was published in China Science, which caused a great sensation in the world. It was recognized as a great contribution to the study of Goldbach’s conjecture and a brilliant culmination of the screening theory. The international mathematics community called it "Chen’s Theorem", and it still maintains the world leading level in the study of Goldbach’s conjecture. His advanced deeds and spirit of struggle have inspired generations of young people to make great efforts and climb the peak of science bravely.

　　Luo Yang, an outstanding representative who practices aviation to serve the country with his life.

　　As the "helm" of Shen Fei, an aviation industry, he creatively put forward the development idea of "ten overall plans", promoted management innovation, technological development and institutional mechanism reform, promoted the transformation of business model, enhanced the comprehensive strength of enterprises, and led Shen Fei into the fast lane of sustainable development. During the term of office, the main indicators such as business income and total industrial output value jumped by 39.5% and profits jumped by 61.8%. As the chief commander of several models development sites, he led Shen Fei to complete the J-— 15 carrier-based aircraft and other key models have been developed and successfully achieved the first flight and design finalization, which has promoted the development of military fighters and made outstanding contributions to the development of national aviation weapons and equipment. He was posthumously awarded the honorary title of "Aviation Industry Model" and the title of "National Excellent Communist party member".

　　Nan Rendong, the main initiator and founder of "Five-hundred-meter Aperture Spherical Radio Telescope (FAST)"

　　He is the former chief scientist and chief engineer of the 500-meter spherical radio telescope (FAST) project of the National Astronomical Observatory of Chinese Academy of Sciences. He devoted himself to astronomical research, insisted on independent innovation, and led the proposal to use karst depression in Guizhou Province as the telescope site. It took 22 years from the demonstration project to the site selection construction, and he presided over and solved a series of technical problems, which played a key role in the major scientific project construction of FAST, realized China’s dream of having a world-class telescope, and promoted economic development and social progress. His patriotic feelings, scientific spirit and courage to take responsibility are exemplary, inspiring the vast number of scientific and technological workers to carry forward the past and make unremitting efforts. Won the national innovation first prize and was posthumously awarded the title of "model of the times".

　　Liu Chuanzhi, the forerunner of science and technology industrialization

　　As an outstanding representative of the first generation of scientific and technological entrepreneurs and entrepreneurs in the reform and opening up, he based himself on China’s local market, vigorously developed national brands, and constantly reformed and innovated. In 1984, he founded Lenovo, which won the competition with international personal computer giants and promoted the innovative development of national information technology enterprises. Formulating and implementing the international development strategy of enterprises and leading Lenovo to acquire the personal computer business of International Business Machines Corporation (IBM) have accumulated valuable experience for Chinese enterprises to "go global". Organize the implementation of the company’s shareholding system reform, support the innovation and development of enterprises, promote the transformation of a series of scientific and technological achievements and cultivate management talents of many scientific and technological enterprises. Won the title of "National Model Worker".

　　Zhong Nanshan, an important promoter of public health emergency system construction.

　　He is the former director of the National Clinical Medical Research Center for Respiratory Diseases in the First Affiliated Hospital of Guangzhou Medical University and an academician of China Academy of Engineering. In the fight against SARS in 2003, he treated critically ill patients regardless of his life, went to epidemic areas to guide medical treatment, advocated cooperation with the international health organization, and presided over the formulation of guidelines for the diagnosis and treatment of acute infectious diseases such as SARS in China, making important contributions to defeating the SARS epidemic. Taking the initiative to assume the role of spokesperson for public health emergencies, popularizing health knowledge to the public, and actively making suggestions and suggestions to promote the construction of public health emergency system have played an important role in winning the victory in dealing with public health emergencies such as influenza A and H7N9 avian influenza. Won the title of "National Advanced Worker" twice and the first prize of the National Science and Technology Progress Award.

　　Yuan Longping, the pioneer of hybrid rice research.

　　He is the former director of Hunan Hybrid Rice Research Center, the former vice chairman of Hunan Provincial Political Consultative Conference, an academician of China Academy of Engineering, and a member of the Standing Committee of the 6th, 7th, 8th, 9th, 10th, 11th and 12th Chinese People’s Political Consultative Conference. He devoted himself to the research of hybrid rice, invented the "three-line method" indica hybrid rice, successfully developed the "two-line method" hybrid rice, and established the technical system of super hybrid rice, which made the research of hybrid rice in China always occupy the leading level in the world. By 2017, hybrid rice has been popularized in China for more than 9 billion mu, with a total increase of more than 600 billion kilograms of rice. He went to India, Vietnam and other countries many times to teach hybrid rice technology to help overcome food shortage and hunger. It has made outstanding contributions to ensuring China’s food security and world food supply. Won the national highest science and technology award, the national science and technology progress award and other honors.

　　Tu Youyou, an outstanding representative of scientific and technological innovation of traditional Chinese medicine

　　She devoted herself to the research and practice of traditional Chinese medicine, led the team to overcome difficulties, and discovered artemisinin, which brought a new antimalarial drug with a brand-new structure to mankind, solved the long-standing problem of the failure of antimalarial treatment, and marked the beginning of a new era of human antimalarial treatment. Combined drug therapy (ACT) based on dihydroartemisinin, artesunate and other derivatives is the first antimalarial drug in the world, which has saved the lives of millions of people in the world, especially in developing countries, produced enormous economic and social benefits, and made important contributions to the scientific and technological innovation of traditional Chinese medicine and human health. Won the Nobel Prize in Physiology or Medicine and the highest national science and technology award.

　　Jing Haipeng, a heroic astronaut who toured the sky three times.

　　He is a special astronaut of the China People’s Liberation Army Astronaut Brigade. In 2008, the Shenzhou VII manned mission was carried out to realize the first spacewalk of China people. In 2012, he carried out a manned mission and served as the commander, successfully completing the manned rendezvous and docking mission between Tiangong-1 and Shenzhou-9. In 2016, he served as the commander-in-chief, carried out the manned missions of Tiangong-2 and Shenzhou-11, successfully completed the rendezvous and docking with Tiangong-2 Space Laboratory, and carried out a number of space science and application tasks that reflected the international scientific frontier and high-tech development direction, realizing the mid-term in-orbit presence of Chinese astronauts for the first time, and achieving the China miracle of three rounds of the sky. Won the honorary titles of "August 1st Medal" and "Hero Astronaut".

　　Cheng Kaijia, the pioneer of nuclear weapons.

　　He remained anonymous for 40 years, casting a nuclear shield for his country all his life, and successively participated in and presided over the first atomic bomb and hydrogen bomb tests, as well as many nuclear tests including the "two bombs" combined with flight tests, making outstanding contributions to the establishment of a scientific and technological system for nuclear tests with China characteristics. He is the founder of "two bombs and one satellite", has made great contributions to forging the security barrier of reform and opening up and promoting the cause of strengthening the country through science and technology, and is a model of the times to lead the party and the country by example. Won the "August 1st Medal", "Two Bombs and One Satellite" Meritorious Medal and the highest national science and technology award.

　　Pan Jianwei, an innovator of quantum information research.

　　As one of the pioneers in the field of quantum information experimental research in the world, his systematic innovation work has won high praise from international academic circles. Take the lead in breaking through the key technologies of quantum information processing, and comprehensively solve the security problem of quantum secure communication under realistic conditions. Leading the development of Mozi, the first experimental satellite of quantum science in the world, building the first backbone network of quantum secure communication in the world "Beijing-Shanghai trunk line", and building the first prototype of wide-area quantum secure communication network integrating air and ground, making the experimental research and applied research of quantum secure communication in China at the international leading level.

　　Li Baoguo, the "Taihang Mountain Yugong" who pioneered a new road to poverty alleviation in mountainous areas

　　He is a professor at Hebei Agricultural University. He cares about the masses, works hard, works hard and makes selfless dedication to realize his own value in serving the people. Always fighting in the front line of developing agriculture through science and technology, helping the poor and teaching and educating people, we have successively achieved 28 research results, won 18 awards at or above the provincial and ministerial level, and the technology promotion area is 18.26 million mu, which has cultivated 16 advanced models of mountain development and management, created a series of national famous brands, and driven farmers in 100,000 mountain areas inside and outside the province to increase their income by 5.85 billion yuan. The theory of "two-aggregation" of soil aggregation and runoff aggregation, which participated in the development, has made the forest coverage rate of Qiannanyu in Xingtai reach 90.7% and the vegetation coverage rate reach 94.6%, and is known as "Yugong in Taihang Mountain". He was awarded the title of "National Advanced Worker" and was posthumously awarded the title of "National Excellent Communist party member" and "National Model for Poverty Alleviation".

　　Xu Zhenchao, an outstanding representative of practicing "artisan spirit"

　　Based on his job, he did his job, loved his job, perfected his job, taught himself, and practiced his skills hard. He trained his unique skills such as "one hook is accurate", "one hook is clean" and "silent operation", and set a new world record for container loading and unloading seven times, making "vibration super efficiency" famous all over the world. Dare to innovate, dare to explore, lead the team to actively carry out scientific and technological research, continue to solve the problem of safe production, fill the gap in international technology, and save huge costs for the country. In the work, the "vibration overload work method" was created, which provided valuable experience for the accelerated construction and development of Qingdao Port. Inspired by him, the vast number of young workers across the country set off an upsurge of learning skills based on their posts. Won the title of "National Model Worker" and "National Excellent Communist party member".

　　Ju Xiaolin, an outstanding representative of workers in knowledge-based enterprises

　　He is a technician of a company of China Railway Electrification Bureau and vice chairman of the All-China Federation of Trade Unions (part-time). Since he joined the work in 1987, he has studied hard, studied hard and been brave in innovation, and has mastered a lot of new knowledge and skills needed for the construction of railway catenary. He has participated in the construction of more than 10 national key railway projects such as Daqin Line, Jingzheng Line, Harbin-Dalian Line and Beijing-Shanghai High-speed Railway, innovated 114 construction methods, edited the OCS Construction Experience and Methods, and distributed them to thousands of OCS staff as reference books. He grew from an ordinary migrant worker to a knowledge worker, and sang the main theme of the reform and opening up era of "glorious labor, lofty knowledge, precious talents and great creation". Won the title of "National Model Worker" and "Chinese Skills Award" and "National May 1st Labor Medal".

　　Bao Qifan, an innovator of port loading and unloading automation.

　　He is the epitome of China workers who grew up with the reform and opening up. The research and development of new grab and process system has promoted the mechanization of port loading and unloading, and is known as the "king of grab". Participated in the opening of the first domestic standard container route in Shanghai Port, participated in the construction of the first automated unmanned container yard in China, actively promoted the research and development of the first set of bulk ore loading and unloading equipment system with the highest degree of automation in China, and led the formulation of containers — International standard of RFID freight label system. Over the past 40 years, he has led the team in technological innovation, won 3 national invention awards, 3 national science and technology progress awards, and won 36 gold medals in international invention exhibitions such as Paris and Geneva. He was awarded the title of "National Model Worker" and "National Excellent Communist party member" for five consecutive years.