Original Wang Yaqi Dianshang Online

Text | Wang Yaqi

Editor | question

The girls have supported a batch of new brands of domestic products in the small red book and live broadcast room.

From Perfect Diary, Huaxizi, Winona, Runbaiyan to Tangduo, these online celebrity beauty cosmetics, which made their fortune online, have the ability to compete with industry giants such as L ‘Oré al and Estee Lauder. Commercial competition is not about temporary gains and losses. How long can consumers who love early adopters keep their enthusiasm? Will the aura of traffic always care for new brands?

There is an important formula in the field of management-customer lifetime value/customer acquisition cost, that is, LTV/CAC. Ideally, both LTV and CAC will develop in the best direction with the increase of brand awareness and the expansion of product sales channels. But it is difficult for most enterprises to do so.

In the early stage, new brands used the marketing methods that young people like to get the most accessible customers, so they need to win over potential consumers. Later, if the product itself remains unchanged, it will become more and more difficult to acquire customers, and the cost of acquiring customers will become higher and higher, while the lifetime value of these new customers will further decline. If you pull it for a longer time, it is difficult to make a move only by relying on the line.

In 2021, these new brands that made a fortune online collectively opened offline stores. Comparatively speaking, having offline sales channels means providing consumers with more experiences and services, and the life cycle of offline brands is often longer.

But for new players, the offline operation rules are not as easy to master as expected. "We have to look at hundreds of brands every year, but the real strength to do offline may be less than 10%."

"The shopping guide equipped in the counter was originally designed for us to cultivate ourselves?"

"Is it necessary for us to participate in the overall activities of 1500-300 in the shopping mall?"

"What is the difference between the two modes of joint venture and leasing? Where does the cost structure of opening an offline store come from? "

These questions raised by new brands when they entered offline have deeply impressed Huan Wang, the head of new domestic beauty products in Yintai Department Store, in the past two years. "Mature brands that started from offline at the beginning, such as L ‘Oré al Group’s brands, are familiar with opening offline stores, and the docking between the two parties is very fast. But new brands are different. They often need us to get involved deeper and give more detailed suggestions. "

On December 25th, Winona opened its first national department store in Hangzhou. On January 14th, the 14th national store of Orange Blossom settled in Wuhan. Further, cutting-edge brands such as Run Baiyan, Dr. Ai Er, and Yilian all revealed their plans to expand their offline business. "E-commerce Online" takes Winona and Tangduo as observation samples, and dissembles in detail several capabilities necessary for the new brand to expand offline.

Site selection depends on passenger flow and customer group attributes

Winona is not without offline experience. She first entered hospitals and pharmacies, and she is equipped with an offline team.

However, this kind of offline expansion is not the same as entering a department store in essence. The former is still the logic of distribution and supply, while the latter is the logic of self-operation by opening its own counter. Winona’s first offline store was located in Hangzhou Yintai Department Store West Lake Store. In 2020, Winona settled in Watsons, and the Huan Wang team who noticed this trend contacted Winona, which coincided with the latter’s intention to develop into department stores. The two sides began to dock in July last year, and they communicated before and after for almost half a year.

"E-commerce Online" understands that there are often several basic processes for a brand to enter a department store and open a counter. First, it delineates the city and selects the region, and then it negotiates the location and decoration design, which also includes the allocation of personnel and goods. Winona is very clear about the site selection, and the city is locked in Hangzhou. Huan Wang told reporters, "On the one hand, it is because Hangzhou’s own environment is relatively open and it has a high degree of acceptance of new brands; On the other hand, Winona’s products focus on sensitive muscles. The consumer groups in Shanghai and Hangzhou are more fashionable, and consumers use makeup frequently. Some Light medical cosmetology have a certain burden on the skin and are more prone to sensitive muscle groups. "

Winona is located in the side hall, close to the entrance of the shopping mall.

In other words, where the consumer groups are, the counters will be opened, which is the core strategy of Winona’s site selection.

The idea of Orange Blossom is generally similar, and it also values the indicators on the consumer side. Tangduo told reporters that Tangduo plans to basically cover the provincial capital cities in 2022.

The first idea of site selection is to look at people’s traffic. For example, Wuhan Yintai Creative City has a high average daily traffic and can rank among the top five local shopping centers. The second is the spectator group attribute. According to the relevant person in charge of the Orange Blossom brand, "the core consumer groups of Orange Blossom are concentrated in the age of 15-25, mainly college students and young women who have just entered the workplace. Many colleges and universities such as Wuhan University and Huazhong Normal University have gathered around Yintai Creative City, and the customer groups are highly matched with the core consumer groups of Orange Blossom."

The difference is that Winona and Juduo show different tendencies about who their neighbors are.

Among many department stores in Hangzhou, Winona finally chose West Lake Yintai. An important reason is that the high-end cosmetics brands here are relatively complete, and Winona’s competing products are also here, which means that the consumer groups in this area are relatively accurate and have been verified by competing products; Although the orange flower finally settled on the first floor, its initial point of view was that the first floor of the shopping mall was close to the subway exit, and the BA Jewelry Bureau was next door. "Comparatively speaking, Tangduo doesn’t mind that its neighbors are non-beauty trend brands such as POP MART and Twelve Light Years, which is really different from the past mature offline brand location ideas." Qing Yang, the person in charge of docking orange blossoms in Wuhan Yintai Creative City, said.

Juduo Wuhan Yintai Creative City Branch

The most important thing in "people’s freight yard" is people

For new brands, every step of offline business is a process from 0 to 1.

In the process of docking, Winona spent more time and energy in the counter design. Mature brands have their own templates, which can be basically copied. However, as an offline counter for new brands, except for the brand DNA elements, the overall image should be re-planned. Once the planning is completed, all stores will not be easily changed, so it is very cautious. The reporter learned that Winona found four design companies to compare the schemes respectively, and spent more than two months on image design.

Then there is the selection. It is not a good explosive product sold online, but it will definitely sell well offline. The offline layout is more spatial, and the requirements for the placement of goods are more clear. Huan Wang revealed, "In the initial stage of counters, most brands will display their own star series and explosive products, which is no problem. However, offline stores are located in different areas, and the portraits of consumers in various places are more detailed, which is almost a thousand stores and thousands of faces. For example, the climate in the north is dry and moisturizing products sell better. This requires the brand to make adjustments according to the product matrix and changes in local consumer groups, and constantly adjust with the store operation stage. "

Winona is the first store (counter) under the national line, and the final color scheme is mainly red and white.

The basic requirements for a new brand to open offline stores will come from many aspects: 1. There are at least 30 SKUs, and it is difficult for a single product line to meet the diversified consumption needs of offline customers; 2. A professional offline team, generally at least 10 people, with positions including business, operation, training, marketing and goods management personnel; 3. With stable financial support, offline sales tend to be long-flowing. The annual sales of offline counters are basically in the scale of several million, and the head can also be several hundred million, but overall, there is no online explosive high sales efficiency; 4. The offline experience and service need the brand to be equipped with offline planning.

Huan Wang told reporters that at present, less than 10% of new brands meet these four points at the same time, and a large number of new brands do not have the strength to directly open offline counters. It is worth noting that the determination of location, the design of counters and the choice of goods essentially point to the business field and goods. However, it is actually people who are more important to do offline business. What new brands really need to overcome in developing offline teams, including shopping guides in stores and operating teams operating offline stores.

Shopping guide is very important for offline stores.

Different from online business, in addition to sales volume and GMV, repurchase rate and member recruitment are indicators that new brands need to pay more attention to. The offline business logic is that high customer unit price, high transaction rate and high repurchase rate drive the consumption of members, thus making the business more stable-mature offline brands, such as L ‘Oreal, Estee Lauder, Shiseido and other large beauty groups, have high membership stickiness, and often value the development of new indicators; However, the new brands that started online, with rich online marketing methods, are not short of traffic and innovative ability. What they value more is brand loyalty, that is, the number of members, which puts higher demands on the shopping guide team.

"Offline depends on people to sell goods, and consumers will receive information deeper than online. If the goods are used well, they will have a sense of body on the spot. Making a professional training plan for shopping guides is a part that many brands have neglected in the past. An excellent shopping guide needs a comprehensive understanding of the brand and a targeted product recommendation ability for different consumers. "

In addition, the change of thinking of the operation team is also very important. Huan Wang, for example, has different publicity rhythms. Apart from double 11 and 618, Shuang Dan is also an important activity node for department stores. With different preferential schemes, online products are more explosive strategies, and the strength of single product discount will be strongly linked to sales volume. However, the promotion effect of a single brand under the line is limited, and the promotion effect is better because of the full reduction of activities in the mall as a whole. There is also the requirement of efficient inventory management, which needs digital management to avoid the situation that there is too much backlog of offline goods, or customers with too little goods can’t get the goods at home.

Which is more fragrant, joint venture or lease?

For a new brand that started online, the offline business needs to be properly planned and arranged, and it can’t be decided by slapping the head.

It is planned to open a perfect diary of 600 offline stores by 2022. Today, there are more than 280 stores, but the pace is too fast, and one-third of the stores are repeatedly closed, opened and closed; Hua Xizi, who is cautiously exploring on the edge of expanding offline business, has already revealed the plan to open a shop under the cable, but today she is still testing the water frequently through one offline flash after another. Rapid expansion, or cautious wait and see, are different choices, but also suitable for brands at different stages of development.

At present, the ways for new beauty brands to carry out offline business are also diversified: entering CS channels such as Sephora; Settle in beauty collection stores such as colorists and plum blossoms; Flash-flash at multi-business points in the center of the shopping mall; Open offline stores or counters. The first two are traditional distribution logic, which has the advantages of lower cost and can quickly test the acceptance of offline customers for brands. The disadvantage is that there is almost no service and experience, and the display and publicity effect of brand concept is also weak. The latter two are more direct in shaping the brand mind, but the disadvantage is that the brand needs to have a stable cost investment.

The cost of opening an offline counter mainly comes from decoration and design fees, staffing fees, shopping malls or rental fees, utilities and so on. Among them, the cost of each brand in decoration design is different, and the cost per square meter ranges from 5000-50000 yuan; Staffing costs are basically 8% of sales; The level of shopping malls or rental fees depends on the different modes of cooperation-in the joint venture mode, the main business is shopping malls, and there is no extra rent, but all sales will be sampled; Under the leasing mode, the brand needs to apply for a business license separately, and the shopping mall does not take any points, but only collects rent.

Comparatively speaking, the joint venture will have an account period, and the cooperation with the mall will be deeper. Winona adopts the joint venture model. Leasing has no accounting period, which makes it easier for brands to control costs, manage profits and liquidity. The perfect diary that opened more than 280 stores and the orange flower that just opened the 14th store all adopt the leasing mode. What needs to be paid attention to is that there will be great differences in rents and pumping points in different regions, different shopping malls and different locations in shopping malls. According to an industry insider, in Zhejiang, for example, the monthly rent per square meter fluctuates between 100-1000 yuan, and the percentage of sampling points ranges from 10% to 20%.

In the past two years, new brands that have grown up online have dug up the first bucket of gold on the e-commerce platform, occupying the eyes of capital and market. But how to grow from a new brand to a mature brand, and to whom should this baton be handed over?

Li Hao, managing director of Light Source Capital, said in an interview with the media that the competition of consumer brands in China is in a changing stage from the incremental market competition environment to the stock market competition environment. In the incremental market, the core strategy is to improve market penetration, the growth efficiency is greater than the profit efficiency, the explosive product strategy is greater than the brand strategy, the sales capacity is greater than the supply chain capacity, and the single channel strategy can be established; However, in the stock market, the core strategy is to enhance product strength, profit efficiency is greater than growth efficiency, brand strategy is greater than explosive product strategy, supply chain capacity is greater than sales capacity, and omni-channel strategy is necessary.

"Between department stores and brands, it is no longer a simple relationship between Party A and Party B, sales drawing or rent delivery. We are still growing with each other to help brands expand their business scale. " Behind the offline layout of many new brands is the traditional department store industry and the new brands transformed offline, standing at a meeting point. The running-in place of both parties is scattered in the details of each link, which is an all-round adjustment from personnel allocation, product structure and operational thinking. Qingyang revealed that they are also constantly adjusting the way of cooperation with brands, and creating samples and running models through joint brands.

From a better understanding point of view, this is like a change of identity-the brand docking team in the department store industry, Huan Wang and Qingyang are changing from a simple docking role, and now they need stronger operational capabilities, more and more like Tmall’s second child. From offline to online, and back to offline, the growth of the brand has a different trajectory, but the same is still the logic of doing business: good products, consumer service thinking, and operational ability to keep pace with the times are still the core competitiveness of the brand.

Original title: "online celebrity Beauty, Group Battle Store"

　　The retirement salary is more than 2,000 yuan, which is not enough.

　　He goes out to work again, earning more than 1000 yuan a month.

　　Deduct the living expenses and donate the rest to poor students.

　　……

　　In Zhungeer Banner, Erdos City, Inner Mongolia, there is an old man named Liu Xianliang. Since he retired in 1995, he should have entertained his grandchildren and enjoyed his old age. Every day, he has to go out early and go home to work. However, he did this not for himself, but to save tuition for those "poor dolls" who were hovering on the edge of dropping out of school, so that the dolls could sit in the bright classroom and have a dream of studying.

　　Since the first anonymous student aid in 1990, in the past 25 years, he has saved more than 300,000 yuan to help 46 poor children complete their studies. The story about Liu Xianliang’s old man working as a student has also become a much-told story for everyone in the local people.

　　Worried about being rejected, he ran to a small post office 30 kilometers away to send money anonymously to help his colleagues.

　　Some people say that Liu Xianliang is born with a Lei Feng-style feeling in his bones. As early as 25 years ago, when Liu Xianliang was working in the guest house of Shenhua Zhungeer Banner in Ordos City, a story with his colleague Qiao Youfa opened his way to donate money to study.

　　Joe Youfa’s son became dumb because of drug poisoning. Old Joe sought medical advice everywhere, but the child’s condition never improved. In order to see a doctor, all the money in the family was spent, and Qiao Youfa’s lover didn’t have a job, so the family’s life was stretched. In 1990, when children were old enough to study, they couldn’t go to school. Although old Joe was in a hurry, he was at a loss. The experience of Qiao Youfa’s family impressed Liu Xianliang, so he made up his mind to help the family as much as he could.

　　On New Year’s Day, 1990, Liu Xianliang was rated as an advanced worker because of his outstanding work, and won the prize of 500 yuan. He immediately sent the money to Joe Youfa’s home, but he didn’t expect it to be rejected by Joe Youfa. "At that time, their family was also difficult. All three sons were at school. He was the only one in the family who earned wages. I can’t ask him for this money." Afterwards, Qiao Youfa recalled.

　　But just a few days later, Qiao Youfa suddenly received a remittance from 500 yuan, and he didn’t know the name and address of the remitter. It turned out that Liu Xianliang wanted to help his children go to school, but he was afraid that Old Joe would have a psychological burden, so he thought of ways to help Old Joe’s family tide over the difficulties in secret. In order not to let Lao Qiao find out, Liu Xianliang went to a small post office 30 kilometers away and sent the money to Lao Qiao anonymously.

　　Later, Qiao Youfa sent his son to the special education school in Hohhot, and Liu Xianliang made donations again and again by anonymous remittance until the child graduated. Liu Xianliang and his colleagues have never mentioned anything about his sponsorship of children.

　　In order to thank this anonymous kind-hearted person, Qiao Youfa’s family went to the small post office in the town many times to inquire, but there was no result. It was not until one time that I found out that the person who had been silently supporting and helping them was Liu Xianliang.

　　"The tuition fee was given by Liu Dage, who studied in 600 yuan for four and a half years. Now the child can read, and Liu Dage also entrusted him to open a canteen to support his family." Qiao Youfa said happily with tears in his eyes.

　　Now, old Joe’s son not only has a job, but also has a home and a lovely daughter. During the Chinese New Year, Qiao Xilin, the son of Qiao Youfa, will take his wife to clean the house for Liu Xianliang and prepare things for the Chinese New Year. On New Year’s Day, he will also pay a New Year call to the old couple Liu Xianliang. "This child is smart and affectionate, and he loves me very much. I have helped others a little, and people always miss me. I am satisfied!" Liu Xianliang said.

　　2. Working as a student for more than 20 years, he donated more than 300,000 yuan anonymously for 46 reading dolls.

　　Liu Xianliang, who retired in 1995, has not been idle. Whenever I hear that a student is facing dropping out of school because of his poor family, Liu Xianliang can’t sit still. Even if he works harder, he should try to save money for the dolls to continue their studies.

　　At that time, the retirement salary of more than 2,000 yuan was simply not enough to help those poor children. So, Liu Xianliang began to try to plant watermelons, raise seedlings, graft fruit trees, and plant flowers and grass for factory units … Although he only has a meager income of more than ten dollars a day, he still insists on it, hoping to earn a little and donate a point.

　　In 1999, Liu Xianliang was successfully hired as the greening captain of Guohua Zhundian Power Company. He saved his monthly salary of 1,600 yuan as a special fund to help poor children. Later, he directed the cultivation of flowers and plants in Zhungeer Banner No.2 Middle School and Century Middle School, and all the income from these jobs was used to donate to poor students. "Donation while earning, almost naked donation" has become the normal life of Liu Xianliang’s old man.

　　In addition to working to earn money, Liu Xianliang, an old man, can save money in his life and minimize expenses. Over the years, in order to help those poor children go to school, Liu Xianliang has hardly bought any decent clothes, and even often wears patched shoes to go in the rain.

　　Looking back over the past 20 years, Liu Xianliang helped one poor student after another to enter primary schools, junior high schools, senior high schools and universities. Old Liu Xianliang donated more than 300,000 yuan to help 46 poor children complete their studies, from the deaf-mute children with disabilities to single-parent dolls of divorced families, from Zhungeer Banner in Ordos City to the surrounding Qingshuihe and Tuoketuo counties to other provinces, autonomous regions and municipalities such as Sichuan, Shandong and Ningxia.

　　In the process of subsidizing these children, Liu Xianliang always transfers the tuition fees to the class teacher of the aided students, and he never shows up. Many aided students didn’t know their benefactor was Liu Xianliang until they were sponsored for several years or even graduated from college.

　　Once, Liu Xianliang heard that a girl named Bai Jie was admitted to Changchun University of Posts and Telecommunications, but she was worried because she couldn’t afford the tuition at home. He quietly sent 2000 yuan to the White House to solve the urgent need. The only condition is "secrecy"

　　Zhao Meili, the logistics supervisor of Guohua Electric Power Company, was a student once sponsored by Liu Xianliang. Liu Xianliang, 70, went to Agricultural University for postgraduate study. Knowing from the department that Xiao Zhao’s life was particularly difficult, he decided to subsidize her to study. Every year, the old man will pay the tuition fee of 3,500 yuan to Xiao Zhao’s card on time. This remittance is four years. It was not until graduation that Zhao Meili knew that Liu Xianliang was the benefactor who donated himself to complete his four-year studies.

　　3. Anonymous student aid refused to thank him. He told the aided students to change their fate and learn to be grateful.

　　When asked why he always chooses anonymous aid, Liu Xianliang said: "Most children from poor families have strong self-esteem and are particularly sensitive, so I think anonymous aid is the best way. It can help them without hurting their self-esteem, and also let them learn to be grateful and dedicated. "

　　Today, among the 46 students sponsored by Liu Xianliang, 42 have graduated and 4 are in college. Among the students who have graduated, some have become entrepreneurs, some have taken up leadership positions, some have become military officers, and some have gone abroad to study … "They have really changed their own destiny and the fate of their families." When talking about this, Liu Xianliang is very happy. What makes him feel gratified and proud is that many of these children know how to be grateful. After their lives have changed, they began to help others with practical actions, give back to the society and pass on their love, just like him.

　　Zhao Meili (left) is a college student sponsored by Liu Xianliang. After graduation, she worked in Xuejiawan Town, Zhungeer Banner, and often went to Liu Xianliang to help with housework, chat with the elderly and read newspapers. Photo taken on October 21, 2012 (Source: Xinhuanet)

　　Remit tuition, find a job, introduce someone … Liu Xianliang feels that every aided student is more like his own child and needs care and love. He does his best for the children. When the student got married, he didn’t forget to send a gift. "On weekdays, the children will often call me and ask about the situation of our old couple. They are really like their own children. Isn’t it a happy thing to be able to become attached to so many’ children’ in your lifetime? " As he spoke, the old man Liu Xianliang showed a happy smile on his face.

　　For 25 years, Liu Xianliang has been quietly paying for fame and fortune. He often said that doing this is not to make children thank themselves, but to hope that they can help more people with a grateful heart. A recipient once sent a car to Liu Xianliang, the old man refused: "No, I can’t drive that thing. If you want to send it, send it to the charity department or change it into money to support students with difficulties! " As a result, the student really did what Liu Xianliang thought.

　　A student who once received financial aid wrote in a letter to Liu Xianliang: "Your noble quality has a deep influence on us. Let us learn the rules of being a man. We will take over the baton of your love, repay your care with practical actions and contribute to serving the society."

　　4. Do good because you don’t forget "92 copies". The elderly have more "successors"

　　Seeing that Liu Xianliang, who is over 70 years old, is fighting so hard for children who have never met, some people can’t help but wonder: "Why are you doing this? What are you doing this for? "

　　What the hell is the picture? This reminds Liu Xianliang of an incident 30 years ago. At that time, Liu Xianliang’s salary was not high. He not only managed the daily life of a large family, but also provided three children with schooling. When two of the children went to college one after another, tuition became the biggest problem, and Liu Xianliang could not afford so much money for the children to continue their studies. This makes Liu Xianliang, who has only been in school for five years, anxious and worried. He has suffered from no culture and does not want his children to leave regrets in life. So, he began to run around to borrow money, but a penny stumped the hero, and he encountered it when he hit a wall.

　　"Sometimes I have to go to several homes to borrow one or twenty yuan. I went to 92 households before I borrowed 20,000 yuan." Recalling the process of borrowing money at the beginning, Liu Xianliang could not help but sigh with emotion.

　　"92" is a simple number. But for Liu Xianliang, "92" means "92" kindness.

　　The deeds of the old man Liu Xianliang touched many people and won him wide social recognition. This is the honorary certificate that the old man has obtained in recent years. Photo taken on October 21, 2012 (Source: Xinhuanet)

　　"When I sent my son to school, I decided that there were still many good people in this society. People who have come out of poverty know what it is like for poor dolls to go to school. I will help if I can. " Watching the children walk into the campus with joy, Liu Xianliang secretly told himself that when he has the ability, he must give back to these good people and do something for those children who are facing dropping out of school.

　　"Now, all three sons have become talents, and I can’t forget my roots. I have to be grateful." Liu Xianliang feels that the lifestyle of working as a student makes him feel practical and happy!

　　The motivation that inspires Liu Xianliang to devote his love to the end comes not only from gratitude, but also from good family education when he was young. Liu Xianliang said: "My grandfather and father often say that we should accumulate virtue and do good deeds. Don’t do wicked things, do good things; Be kind-hearted, and your heart will accumulate virtue. I think, for example, if you do something bad today, you can’t sleep for three days; Being happy after doing a good deed is good for your health. The mood is different. " In addition, the family contract of "Ming Dow is courteous, sincere and faithful, and values righteousness and benevolence" has also become a yardstick for Liu Xianliang to behave himself and inspire him to keep moving forward.

　　Love will infect each other and continue to pass on. The infection of Liu Xianliang’s deeds led more people to start doing good deeds, but Liu Xianliang said that he often encountered some "embarrassing" things.

　　When he went to work by bus, he gave him a dollar and a half. The driver said, "Grandpa, you can’t have this money." "Why, my money is fake?" "Grandpa, I have seen you on TV. You are Lei Feng. Don’t put money in my car in the future. I also learn from Lei Feng."

　　When he went to the barber’s to get a haircut, he paid for it. The barber said, "You are Uncle Liu who subsidizes poor students. Let’s learn from you and get a haircut, and we will be free!"

　　To nail shoes, the shoenailing master said, "Lao Liu, learn from Lei Feng, and we also want to do good deeds, can we nail shoes for the workers sweeping the streets for free?" "Yes, yes!" "Then your spikes are free." ……

　　On December 5, 2014, a "Liu Xianliang Volunteer Service Team" named after Liu Xianliang was formally established. In just a few days of recruitment, more than 360 people applied to join this team. "I don’t have a high level of education, but I want to do my best to help people in trouble." "I was moved by uncle Liu Xianliang’s deeds of helping others. I want to learn from him and carry forward the spirit of Lei Feng." ….. At the first meeting of Liu Xianliang Volunteer Service Team of Zhungeer Banner Volunteer Association, the volunteers said in succession.

　　In June 2015, Liu Xianliang and some volunteers of the "Liu Xianliang Volunteer Service Team". Image source: Ordos Civilization Network

　　In June 2015, the elderly needed to be in a wheelchair because of physical discomfort. But he wants to stay with the volunteers and cheer them up. Image source: Ordos Civilization Network

　　At present, Liu Xianliang’s volunteer service team is active everywhere in Zhungeer Banner, and more and more people join it. They are deeply encouraged by the deeds of the old man Liu Xianliang. They gather because of love and hope to help and care for more people in trouble. Liu Xianliang thinks that everyone has a kind seed in his heart and a good wish to help others. As long as he meets the right climate, water and soil that allows him to take root, he can take root, sprout and even grow. He said: "life is alive, and it has been in a hurry for decades. Some people can make contributions to the country, and some people can create benefits for the society. As an ordinary old party member, although I have never made great achievements, I have a dedication. I am willing to be a volunteer until I am not straight and weak! "

　　(This website is based on "China Good Man List-Liu Xianliang", "Good Grandpa" Liu Xianliang: 70-year-old people donated more than 300,000 yuan anonymously for 46 poor students’ dreams for 25 years "and other manuscripts. Thanks to Ordos Civilization Network for providing materials. )

　　Edit comments

　　I didn’t leave myself a penny of savings, but insisted on subsidizing 46 poor students for 25 years; Over the age of ancient times, I get up early and work hard to earn money just to let more children finish their studies … What makes the old man so persistent and obsessed, and makes him invest so much effort in children he has never met? Liu Xianliang, an old man, is a "dreamer" who dreams for his children. He has no grandiloquence. His love is simple and persistent, which warms everyone’s heart and writes an extraordinary life. Nowadays, students who have received financial aid from the elderly have already achieved something, and they have become a new generation of "dream builders" from the former "dream catchers". In today’s story, the assembly number of love has already sounded, seeds of goodness are quietly spreading in every corner, and wonderful things are quietly happening around everyone. We believe that more people will join the ranks of "dreamers" like Liu Xianliang.

　　Cctv newsAccording to "Beijing Release" WeChat WeChat official account news,January 26thOn the 27 th and 27 th (the fifth and sixth day), the traffic pressure on the expressway entering Beijing and the urban road network will increase;Spring Festival blessing activities will still attract a large number of passengers; Ski resorts still maintain a large passenger flow; In the second half of the holiday, some passenger stations will usher in the peak of return passenger flow. The Spring Festival return trip and traffic forecast for next week released by Beijing Traffic Management Bureau on January 25th show that,On the working days after the holiday, the traffic flow of the ring road and tie line in the morning and evening peak cities is large, and some nodes in the bridge area drive slowly, and some hospitals are traffic hotspots in the morning.

　　The police predict that the traffic pressure on the urban road network will increase on the 26th and 27th.Beijing-Tibet, Jingcheng, Daguang, Jingping, Jingha, etc.There will be a traffic peak in the morning hours in the direction of high-speed departure from Beijing; From afternoon to evening, there will be a peak traffic flow in the direction of Beijing, and the traffic flow will be concentrated in the bridge nodes and some road sections crossing the ring road.

　　During the holidays, vehicles in the rear will slow down and queue up from time to time due to minor scraping accidents, which has a particularly obvious impact on the traffic of expressways, loops and tie lines.

　　On the fifth day of January 26,The blessing activities held in Baiyun Temple and other areas will still attract a large number of passengers.Depending on the road traffic situation, the traffic control department will take temporary traffic management measures for roads with concentrated traffic around hot spots in a timely manner to ensure safe and orderly regional traffic.

　　Among them, from 5: 30 to 16: 00 on the 26th, motor vehicles (except public electricity and cars) are prohibited from passing through Baiyun Road from the light-controlled intersection (excluding) on the south side of the river bridge to the intersection (excluding) under Baiyun Bridge, and motor vehicles passing through Baiyun Road can bypass the North Honeycomb Road and Xibianmenwai Street.

　　From 5: 30 to 16: 00 on the 26th, the west section of Baiyunguan Street (Baiyun Road to Baiyunguan East Street) and Baiyunguan Qianjie were still closed to motor vehicles.

　　Shijingshan Traffic Detachment opened four roadside temporary parking lots with a total of 910 parking spaces on roads such as Jinfu North Road, Jinfu Road, Jinfu South Road and Jinwangfu Street around Badachu, and added more than 2,200 parking spaces around Shijingshan Amusement Park to alleviate the parking pressure in surrounding areas.

　　During the holidays, the heat of snow and ice sports is always high in winter. During the holidays, the passenger flow and traffic flow to ski resorts such as Jundushan, Nanshan, yunfo mountain, Huaibei and Yuyang are relatively large, and the traffic flow of Beijing-Tibet, Jingxin, Daguang and Jingping expressways connecting the urban areas will still increase.

　　Combined with the situation in previous years, in the second half of the Spring Festival holiday, the traffic stations will gradually usher in the peak of passenger flow. It is estimated that from January 27th (the sixth day), the traffic pressure around traffic stations will increase, and the traffic volume around railway stations and highway passenger stations will be the most concentrated on January 28th and 29th.

　　The morning and evening peak traffic pressure on the working day after the holiday will quickly return to the pre-holiday level. It is expected that during the morning rush hour,The second, third and fourth ring roads, the east, west and north fifth ring roads, the east and north sixth ring roads, Caihuying South Road, Jianwai Street and Jianguo Road, as well as Tonghuihe North Road, Xizhimen North Street, Deshengmenwai Street, Yuanmingyuan West Road to Wanquanhe Road, Fushi Road and Lianshi East Road, will lead to slow traffic. Tidal traffic will appear in Beijing on Beijing-Tibet Expressway, Jingcheng Expressway, Jingtong Expressway, Beijing-Hong Kong-Macao Expressway and Airport Expressway, with the peak time of 7: 30-mdash; 9:00。

　　During the evening rush hour,East, West, North Second, Third, Fourth, Fifth Ring Road and some sections of East Sixth Ring Road, as well as urban roads from Wanquanhe Road to Yuanmingyuan West Road, Jianwai Street, Tonghuihe North Road, Lianshi East Road, etc., the traffic flow is concentrated in the direction of leaving Beijing, and there will be tidal traffic in the direction of Beijing-Tibet Expressway, Jingcheng Expressway, Jingtong Expressway, Beijing-Hong Kong-Macao Expressway and Airport Expressway, with the peak time of 17: 00-mdash; 20:00。

　　From the morning peak to the morning of the post-holiday working day, the traffic volume in front of and around the Third Hospital of Beijing Medical University, Tongren Hospital, Beijing Hospital, Xiyuan Hospital, Fuxing Hospital and Jishuitan Hospital is relatively large, and the peak time is expected to be 7:00— At 10:00.

Introduction:

In this restless stock market in early 2021, retail investors are facing unprecedented difficulties. Measured by valuation indicators, investment targets with good fundamentals and good development prospects are not cheap. On the other hand, the fundamentals and development prospects of the targets with reasonable or low valuation are not optimistic. In the face of the situation intertwined with many worries, if we want to be free from short-term temptation and complicated noise, only by sticking to long-term doctrine can we have an excellent perspective to look at the world again. Long-term doctrine can make investors calm down and find investment targets with long track, high ceiling and thick moat.

Caihua Society will take Yidu Technology (02158.HK) as an example to see the development potential and competitive pattern of the medical big data solution industry, so that investors can find or realize their own investment opportunities.

The integration of technology and medical care, big data technology and artificial intelligence technology can create a blue ocean of 100 billion.

In the past ten years, China has invested heavily in the informatization of medical system, and generated and accumulated a large amount of data. It is urgent to realize the value of data through advanced technologies such as artificial intelligence and big data technology, and adopt integrated technical infrastructure to effectively connect, standardize and analyze data, and realize the application of medical big data. At the same time, factors from different aspects are also promoting the development of the medical big data solution market in China.

In the hospital.At present, hospitals are gradually introducing innovative business models, focusing on academic research, clinical treatment, translational medicine and patient management, which has boosted the demand for medical data integration and application programs. In addition, many large 3A hospitals have introduced advanced medical systems to improve hospital management efficiency, alleviate the shortage and uneven distribution of medical resources in China, and further promote the demand for medical big data and artificial intelligence technology.

In the field of life sciencesWith China vigorously promoting medical reform, reducing medical costs and redistributing medical resources, the supervision of the supply chain of the medical industry has been strengthened. Under this situation, assisting pharmaceutical companies to do real-world research can help improve the quality of drugs, shorten the research and development cycle of new drugs, and thus reduce the research and development cost of new drugs. With the help of big data technology and innovative technologies such as AI, life science companies can create more digital business models covering the whole product life cycle and provide comprehensive personal health management solutions to achieve better results.

In terms of medical needsWith the trend of population aging and the strengthening of health management awareness, the demand for online comprehensive health management will continue to increase. According to Zeping’s macro data, with the complete disappearance of the effect of the comprehensive two-child policy, the improvement of education level and the promotion of urbanization, the future total fertility rate will drop from 1.5 in 2019 to around 1.0-1.2. Based on the total fertility rate of 1.0, by 2050 and 2100, the total population will be 1.21 billion and 520 million respectively, and the proportion of the elderly will be 31.2% and 53.4% respectively.

With the aging of population, the imbalance of medical supply chain has become more and more prominent, and the medical industry is facing greater supply-side constraints, and digital technology is widely regarded as the key to break through the imbalance between medical supply and demand.

In order to improve the supply capacity of medical services in an all-round way, the Chinese government is actively promoting the use of big data and AI technology and the "internet plus" model, and has actively managed and continuously invested in medical data infrastructure. In the past few years, China government has implemented several policies on the application of big data and AI technology for data interconnection and data utilization, so as to improve the level of clinical research and medical services. With the support of the national policy and the increasing demand, Ernst & Young predicted that China’s medical big data solution would break out soon. After more than ten years of continuous investment in hospital and public health informatization in China, China is currently at the explosion point of deeply improving the medical system by applying massive medical big data. The favorable policies have brought an excellent environment for diversified medical big data solutions, which can solve the key problems of all important industry participants such as hospitals, regulatory agencies, life science companies and individuals.

Ernst & Young expects that,The total investment in medical informatization in China medical industry will increase from RMB 145.6 billion in 2019 to RMB 356.7 billion in 2024, with a compound annual growth rate of 19.6%.. Among them,It is estimated that the total investment in medical informatization in China medical industry will exceed 200 billion yuan for the first time in 2021, reaching 209.1 billion yuan.. Among them, as a part of the overall informatization investment in China’s medical industry, the scale of China’s medical big data solution market is RMB 10.5 billion in 2019, and it is expected to grow to RMB 57.7 billion in 2024, with a compound annual growth rate of 40.5%. The overall penetration rate of medical big data solutions is expected to increase from 7.2% in 2019 to 16.2% in 2024.

Medical Science and Technology: Deeply cultivate the medical big data technology solution industry, and the long-term development is favored by institutions.

Yidu Technology is a provider of medical and health solutions based on big data technology and artificial intelligence (AI) technology. The company mainly provides services and cooperates with major participants in the medical industry (including hospitals, pharmaceutical, biotechnology and medical equipment companies, research institutions, insurance companies, doctors and patients, as well as regulatory agencies and policy makers).

In the golden track of medical big data solution industry, what is the supporting force and driving force for the rapid development of medical technology?

At present, there are about 180 participants in China’s medical big data solution market, including traditional medical IT service companies, general technology companies, traditional CRO companies, medical consulting companies and emerging medical big data solution professional institutions. Judging from the number of market participants, Yidu Technology is not without competitors in the industry.

Since its establishment in 2014, what first-Mover advantages has Yidu Technology accumulated and become the first company in the industry to land on the Hong Kong Stock Exchange?

Yidu Technology has established YiduCore, an independent research and development data intelligent infrastructure, to process and analyze medical records from patients after being authorized. Using YiduCore, it has developed a data analysis-driven medical solution that can meet the key needs of customers in the medical industry.

Through YiduCore, Yidu Technology has covered all major provinces in China, and has grown into a leader in medical big data technology and artificial intelligence solution providers based on the moat established in the field of "medical +AI".

In addition to strong medical data processing and analysis capabilities, Yidu Technology also has a strong and top talent team to provide a strong guarantee for the company’s long-term sustainable development. According to the prospectus, as of December 22, 2020, about 40% of employees undertake artificial intelligence and technical functions, about 44% of employees undertake medical functions and have professional knowledge in clinical research, and about 30% of employees have master’s degree or above.

Looking ahead, the industry barriers jointly built by medical big data technology solution service providers represented by Yidu Technology are high, and it is difficult for newcomers to gain a foothold.. At this stage, China’s medical big data solution market has high barriers to entry, and entrants need a good track record, that is, newcomers want to gain a foothold in the industry and need to have a good reputation and experience in the medical big data solution market. Secondly, you need to have professional skills in data processing, artificial intelligence and other advanced technologies. Finally, talent. Only experts with rich medical knowledge and professional skills, like medical technology, can better provide solutions that can effectively meet the needs of medical institutions.

At this time, on the eve of the imminent outbreak of the medical big data technology solution market in China, Yidu Technology has successfully listed in Hong Kong, and with the first-Mover advantage of capital, resources and technology, it is bound to become the first batch of enterprises with a share of 100 billion-level blue ocean. Because of this, long-term institutional investors such as Tencent, CIC and GIC were introduced as strategic shareholders on the eve of listing, and the Canadian Pension Plan Investment Committee, one of the 10 largest pension funds in the world, was directly introduced as the cornerstone investor in the IPO stage. In addition, among the cornerstone investors, there are many well-known long-term investment institutions such as OrbiMed Funds, YaqutSdnBhd, Velmar Company Limited, Matthews Funds, 3W Fund Management and China Oriental Asset Management.

It is true that such a huge shareholder lineup and cornerstone investor team is enough to reflect that the golden track where Yidu Technology is located has been recognized by long-term investment institutions, highlighting the charm of the company’s long-term investment value. From the perspective of long-term development, Yidu Technology can rely on this background to find new opportunities and opportunities for the company’s future business development and integration.

End words:

It is precisely because China’s medical big data technology solution track is wide enough and the moat of Yidu Technology is thick enough. In the 11 trading days after listing, Yidu Technology was favored by six domestic brokerage institutions, becoming one of the most favored companies in the IPO market of Hong Kong stocks in early 2021. Among them, Industrial Securities (601377, Guba) released a research report that YiduCore, the intelligent infrastructure of medical science and technology data, is based on knowledge maps, logical knowledge bases, deep learning and other machine learning algorithms, and as the company processes more data and accumulates more insights and knowledge, it constantly strengthens itself and becomes smarter over time. At this stage, the company’s products cover a wide range of applications, and a variety of applications for different customers on the same platform give the company the opportunity to stand out in different fields, which has market potential. It is recommended to pay attention.

It is true that Yidu Technology focuses on the research and application of medical big data technology, supports the field of medical data governance with artificial intelligence technology, and relies on YiduCore, a self-developed data intelligence infrastructure, as a "medical brain", to fully tap the core technical capabilities of medical big data, provide professional solutions and establish a long-term moat after obtaining authorization to complete high-quality data governance for large-scale multi-source heterogeneous medical data.

Looking forward to the future, Yidu Technology, which landed on the Hong Kong Stock Exchange one step ahead, has the first-Mover advantage in obtaining and understanding the product demand of customers, and is bound to make great achievements in the medical big data solution market that is about to erupt in an all-round way, bringing considerable return on investment to shareholders and investors who have long supported its development.

The 2023 World Mobile Communications Conference in Shanghai (hereinafter referred to as MWC Shanghai 2023) takes "Time waits for no one" as the theme, focusing on the three major themes of "5G revolution", "digital everything" and "beyond reality+",covering key topics such as the future network, the frontier of the next generation of artificial intelligence, digital transformation, smart cities, and technological innovation, demonstrating the leading position of China and Asia in technological innovation and the empowerment of economic and social development by the new generation of information technology.

5G reform: 5G innovation is not limited, leading a new era of digital intelligence and everything.

New breakthroughs in the evolution of 5G technology, creating a new world of Internet of Everything

MWC Shanghai 2023 believes that 5G millimeter wave and 5G-Advanced technology suitable for intelligent networks are expected to set off a new round of technological innovation in the future of 5G. Various industries can seamlessly integrate networks and entities with the help of 5G millimeter wave and 5G-Advanced. GSMA (Global System for Mobile Communications) believes that in the past year, millimeter-wave technology has made amazing progress all over the world, which can greatly improve bandwidth, network speed and responsiveness, especially in crowded places and areas with large traffic, and promote 5G millimeter-wave to go global. With the evolution of technology and the gradual widening of application boundaries, 5G has entered a new stage of 5G-A. The 5G-Advanced network can support various beneficial new service functions, including immersive customer solutions, enhanced private networks and comprehensive expansion of large-scale Internet of Things. In the future, with the release of 3GPP specifications, there will be more networked sensors, tags, meters, lighting lamps, alarms, door locks and other devices, which will better match the scenes of people’s association, things’ association, perception and high-end manufacturing, and incubate more new business opportunities.

5G penetrates into the enterprise and accelerates commercial realization.

This year’s MWC focuses on vertical industries and realization, and TOB has become an important means to realize the commercialization of 5G, including innovations such as key use cases. GSMA predicts that in 2025, China will take the lead in becoming a market with more than 1 billion 5G connections; By 2030, the number of 5G connections in China will reach 1.6 billion, accounting for nearly one third of the global total. By then, manufacturing and service industries will be the biggest beneficiaries of 5G. Huawei Meng Wanzhou believes that in the future, the digital infrastructure of the smart world will be deeply integrated with society, life and industry, and the chain reaction triggered by 5G, cloud and AI is constantly creating new formats. 5G has accelerated the explosion of new applications such as cloud mobile phones, new car links, naked-eye 3D and XR immersive experience.

6G is gradually approaching, and the technical development picture is gradually clear.

6G will bring more subversive changes, and in the future, it can create a "unity" between the virtual world and the real world, and create a real "digital twin world". Ericsson executives said, "The journey to 6G has begun, but it still needs to meet the new requirements of the future network to create more digital opportunities, such as immersive communication and fusion perception. The key areas that 6G focuses on include communication beyond 5G, new services beyond communication networks, and sustainable and reliable networks. In the long run, based on the experience of 5G development and deployment, 6G-oriented network evolution will be based on the experience of real-time network evolution and ecosystem expansion of 5G and 5G Advanced. 6G will start with open research and breakthrough technologies, move towards standardization and verification, and then conduct preliminary commercial deployment around 2030.

Digital Everything: Accelerating the Integration of CT and IT to Create a New Digital Dividend

Informatization reshapes urban form and helps solve urban development problems.

At present, the sustainable development of cities is facing many challenges such as carbon emissions, transportation and urban governance, and digital technology has become an important innovative force to deal with urban development problems. Vice President Xinhua San pointed out that "digital transformation accelerates the sustainable development of cities. For example, digital twin technology can map people, institutions and social behaviors in cities to virtual worlds, realize the holographic perception of cities with the integration of reality and reality, and improve urban governance and emergency response capabilities". In the future, smart cities will enter the stage of digital intelligence development, and the development focus will shift from building smart cities to operating smart cities. Based on the accumulation of sensing terminals, networks, data integration and data services, ZTE has established the network special question bank of the city lifeline with the help of the network optimization ability and deployment experience of the IOT sensor network, and built the infrastructure for the safe and efficient operation of the city.

From Intelligentization to Augmented Reality, Realizing the Technological Change of Manufacturing Industry

The adoption of 5G, combined with other technologies, such as AI, cloud and edge computing, has demonstrated its potential to improve productivity, reduce downtime, optimize production operations and supply chain management. In addition, the digital twin and meta-universe in the early stage will also provide manufacturers with new opportunities and possibilities for product design, simulation testing, personnel training and cooperation. ZTE cooperated with industry partners to build a construction scheme of "industrial field network+digital nebula enabling fully connected factory", optimizing the production value chain of process manufacturing, improving the production agility of discrete manufacturing, and building ubiquitous industrial intelligence in an all-round way. Nokia Bell believes that the industrial metauniverse comprehensively maps the physical industrial environment in the virtual world, focusing on the empowerment of the virtual world to reality, and realizing the realistic business goals of optimizing and improving the whole industrial process, reducing costs and increasing efficiency. At the same time, the industrial metauniverse is also an advanced form of the industrial Internet. Through a thorough and all-round digital twinning and metauniverse value system, it breaks the boundaries and constraints of traditional industries, industries and enterprises and realizes a new industrial economic system.

Attach importance to technological development and promote science and technology to be good.

The development of emerging technologies will change our lives. Financial technology, XR, metauniverse, artificial intelligence and other technologies are creating unprecedented new possibilities and solutions, giving birth to a digital future. At present, the world we live in is constantly facing more and more complex social, economic and environmental challenges, and technologies such as mobile communication and artificial intelligence play a key role. This year’s MWC held forums such as science and technology for good, emphasizing the use of technology to meet social and environmental challenges, promoting the deep integration of emerging technologies with cultural, social and climate change fields, and constantly contributing to industrial and social values; We must look ahead and judge the relevant risks, keep the legal and ethical bottom line, and create a more inclusive, sustainable and fair development environment through regulatory measures. Industries, enterprises and other relevant parties should strengthen risk judgment, jointly formulate standards and institutional rules, effectively prevent and control the ethical risks of artificial intelligence in science and technology, and constantly promote science and technology to be good and benefit mankind.

Beyond Reality+:AI, Cloud Computing and Meta-Universe to Meet the New Changes in Digital Industry

XR ushered in a new breakthrough and boosted the development of the meta-universe.

From virtual to reality, the development of XR is breaking the boundary between digital and real world. With the release of Apple’s first MR device, China Mobile, ZTE, Lenovo and Morningstar also brought brand-new AR/VR devices at this MWC, and the technical maturity has made a significant breakthrough. At the meeting, CTO of Ericsson China pointed out, "At present, more and more industrial partners have reached a consensus that XR will be the next paradigm shift and a new communication interface, leading us into a world where virtual and reality are integrated. As a supporting technology and infrastructure for the realization of the meta-universe, its breakthrough will further promote the development of the meta-universe. " Frost＆Sullivan predicts that by 2025, the global market scale of virtual and augmented reality technology will climb to 661.40 billion US dollars, with a compound annual growth rate of 86.3% from 2019 to 2025.

With the advent of AIGC era, generative AI expands application scenarios.

With the release of ChatGPT and GPT-4, the artificial intelligence model has become the focus of people’s attention. Generative AI will create a deeper human-computer relationship. With the continuous expansion of related application scenarios, it will release content productivity in multi-application scenarios and provide new opportunities and vitality for various industries. The McKinsey report predicts that the fields of health care, manufacturing, transportation, enterprises and software will become the next frontier of China’s AI in the future, with an annual contribution of 600 billion US dollars. In addition to application scenarios, the big model has gradually changed the terminal market. Deloitte partner Huang Chunfa pointed out, "At present, AI technology has entered the GAI (Generative AI) era, achieving a breakthrough from following procedures to self-training. Compared with traditional AI, GAI can output richer and more original content. Although GAI has just started in the application field, its creativity will play a huge commercial potential in the industries of science and technology, media and telecommunications, as well as finance, automobiles, government and public affairs, and medicine. "

AI rewrites the development direction of communication, and computing power becomes the new "hydropower"

The development of artificial intelligence will reshape the ICT infrastructure, and the opening of more and more digital economic scenes, such as metauniverse and intelligent manufacturing, will bring massive data computing and transmission needs, and the iterative upgrade of computing power and network. AMDCEO lisa su recently predicted that by 2027, the market space of China’s high-end computing power (A100) will exceed 150 billion US dollars, and the compound annual growth rate will exceed 50% from 2023 to 2027, so the development of computing power network will usher in a critical period. Operators put forward strategic objectives and action plans for computing networks, which are regarded as an important direction to promote information infrastructure innovation. The Galaxy AI empowerment platform brought by China Telecom has overcome technical problems such as computing power scheduling, video access, model mass production, etc. China Mobile released four innovative achievements, namely "Top Ten Industrial Development Directions and Industrial Chain Development Plan of Computing Network", "Core Integration Plan of Computing Network", "CFITI 1.0" and "End-to-end Network Resilience Capability".

Author: China Institute of Telecommunications (Beijing)

A few days ago, my girlfriend asked if there were any high-value car recommendations. Their young husband and wife just got married, and they happen to have a three-year-old car in their hands, and they want to get a scrap subsidy of 20 thousand. The total budget is 120,000 to 300,000. The key point is to change a car with high value and fuel economy. What is the good choice? In fact, if you want to get a subsidy of 20,000 yuan, you have to choose a green brand new energy vehicle. It is also suitable for friends who live in small counties or commute in cities. I recommend three models to you today.

Official guide price: 109,800-145,800 yuan.

Highlights of the new car: Aegis short knife battery, Longying No.1 chip

Hearing this demand, the first thing that comes to mind is Geely Galaxy E5, which just went on the market not long ago. It is recommended to choose the 440km exploration model with a guide price of 119,800 yuan. In addition to the national scrapping subsidy of 2W, the government also has a replacement subsidy of 4000 yuan. The new car just went on the market, and you can enjoy the unbounded sound of Flyme Sound at a limited time for free. This configuration model also gives a L2-level intelligent driver assistance system worth 2,500 yuan for free, which is actually quite fragrant. 80 thousand, 24 installments, 0 interest, no burden.

Looking at the models, the Galaxy E5 is a compact SUV with a wheelbase of 2750mm and a very spacious space. The maximum power of the motor is 160kW, and the battery life is available in 440km and 530km. It is enough to drive 440km in a small county, and the whole system also supports fast charging. Aegis short knife battery is also a bright spot. The whole system uses Longying-1 chip, and the car machine is quite smooth. In terms of face value, the smooth front face has a scientific and technological atmosphere, and the overall appearance is fashionable, which is very suitable for young people.

Official guide price: 129,888,000-147,888,000

Highlights of the new car: compact body and favorable price

The smart model of SAIC Volkswagen ID.3 was also listed not long ago. The biggest highlight is of course that the price has made further concessions, and the guide price starts at 129,888 yuan. The more recommended model is the outstanding version, with a guide price of 128,388 yuan and a limited transaction price of only 127,388 yuan. Compared with the previous price of ID.3, it has a large discount. At the same time, there are also rights and interests such as zero-pressure down payment, monthly payment on the ground, and three-year 60% discount repurchase. On the whole, it is also quite good.

The smart version of ID.3 is more cute, and girls like it more easily. The whole system has a battery life of 450km, with fast charging, and the maximum power of the motor is 125kW. In terms of space, the wheelbase is 2765mm, and the interior is relatively spacious, but the body is small, but it is also better to control. CarPlay, CarLife, HiCar are all equipped, as well as Iflytek’s voice control, and the experience is also good. The shield design is convenient for operation. And the quality of SAIC Volkswagen is also guaranteed, which is more reassuring and can be considered.

Official guide price: 99,800-139,800 yuan.

New car highlights: ultra-low fuel consumption and large space

The popularity has been very high since it went on the market. When you buy a new car in August, you can enjoy a state subsidy of up to 20,000 yuan and a brand subsidy of up to 5,000 yuan. If you don’t care about L2 driver assistance, you can choose the lowest-equipped model, which is very cost-effective. If you want to choose L2 driver assistance, choose the 120km exclusive type. Not only has the driver’s assistance, the pure battery life has also been improved to 120km, with a fast charge and a guide price of 129,800 yuan. It is also a good choice after a discount of up to 2.5W yuan.

Different from the above two pure trams, as a plug-in hybrid vehicle, the key point of the new car is to use the fifth-generation DM technology, which is very fuel-efficient, with a minimum fuel consumption of 2.9L/100km. Positioning a medium-sized car, with a wheelbase of 2790mm, the interior space is very large. The three-electricity system is trustworthy. In terms of face value, BYD Seal 06 DM-i is the latest design style of ocean net, which looks younger and is very suitable for home use.

The above three models are all in line with the budget of about 120,000 to 30,000 yuan, and they can also enjoy the scrapping subsidy of 20,000 yuan, which is worth considering in terms of price. At the same time, the face value and energy consumption are also in line with the needs of young couples. So which one do you think is better?

　　　　Tang Yingying, Teng Liming, Luo Lelin and others filmed the new drama "The Teacher’s Milk Share God" yesterday. In the play, Luo Lelin often teased women for fun by virtue of his money, and Aten, who couldn’t stand it, was also tricked and threatened with a gift from a hidden serpent. However, Teng was not only not scared, but also proudly wrapped the snake around his neck.

　　　　Teng Liming cooperated with several unsuccessful Hong Kong sisters in filming and got along well.

　　　　On March 9th, Oriental Daily reported that Tang Yingying, Teng Liming, Luo Lelin, Liang Jingqi and Hong Kong Sister who lost the election shot a new drama "Teacher’s Milk" yesterday (March 8th). In the play, Luo Lelin often teased women for fun with his money, and Aten, who couldn’t see his eyes, was also tricked and threatened with a gift from a hidden serpent. However, Teng was not only not scared, but also proudly wrapped the snake around his neck.

　　　　Aten admits that pythons are protected animals, and other snakes are not big enough, so they can’t use real snakes, so they should be processed and pasted later. She said, "I am very afraid of snakes. Before shooting, I had to reach into a box full of real snakes to draw them out, and that snake just sealed its mouth with adhesive tape, and I was scared!" In addition, Toby lost his standard yesterday, and NG frequently. Toby said Yingying made her very happy, and she couldn’t help laughing when she looked at her opposite.

Editor: Fan Jing

　　According to today’s Russian (RT) news, on 24th local time, Russian Prime Minister Mishustin dismissed Alexander Suhanov, Deputy Minister of Transport of the Russian Federation, whose main work included ensuring the safety of strategic transportation facilities such as the Crimea Bridge.

　　RT quoted Russian media RBK as saying that Suhanov’s dismissal may be related to the truck explosion on the Crimea Bridge earlier this month. In 2017, he took up the post of Deputy Minister of Transport of the Russian Federation.

　　Russian media said that a document issued by the Russian federal government showed that Suhanov was dismissed "at his own request".

　　On October 8, the strategic Crimea Bridge exploded, killing three civilians and setting fire to a passing freight train. The Russian side called the explosion a "terrorist attack" and accused the Ukrainian government of being responsible for it. The Russian Federal Security Service (FSB) said that Russia confirmed 12 suspects suspected of involvement in the bombing and arrested 8 of them.

　　[party flag is flying high at the grassroots level]

　　Guangming Daily reporter Liu Xiaobing Zhang Wen

　　In the past few days, affected by Typhoon Du Surui, extreme rainfall occurred in North China, Huanghuai and other places, causing floods and geological disasters, causing heavy casualties in Beijing and Hebei. The People’s Liberation Army (PLA) and the Armed Police Force (CAPF) moved at the news of the flood season, charged ahead, bravely shouldered heavy burdens, and went all out to win the tough battle of flood fighting, emergency rescue and disaster relief.

　　Where there is danger, there is party flag flying; Where there are difficulties, there is party member. The People’s Liberation Army (PLA) and the Armed Police Force (CAPF) have given full play to the role of grass-roots party organizations as fighting bastions and the vanguard and exemplary role of party member, transforming their strong organizational strength into fighting capacity for flood fighting and disaster relief, so that bright red party flag can fly high in the front line.

　　After the floods occurred in North China and Northeast China, the joint finger centers in the central theater and the northern theater operated around the clock to go all out to support local rescue and disaster relief — —

　　There was a large area of rainstorm waterlogging in and around Baoding City, Hebei Province. After the 82nd Army "Tiejunlv" of the Army in the Central Theater received orders from its superiors, the brigade party committee quickly set up a front-line commando to go all out to fight floods. After several days of continuous fighting by commandos, the danger in the mission area was effectively controlled. In order to completely eliminate the danger, the dike patrol team composed of party member conducted uninterrupted inspections on about 38km sections on both sides of Baigou River.

　　On July 31, a brigade of the 82nd Army of the Central Theater rushed to Zhuozhou City, Hebei Province, and set up 12 temporary party branches and 38 temporary party groups at the first time. During the implementation of flood fighting and emergency rescue, under the unified dispatch and command of the brigade, each temporary party branch undertakes a task area, and each party group sticks to a task point. "Where is the most dangerous, there is the backbone of party member rushing ahead!" Leave the danger to yourself and bring safety to the masses. They protect their lives with their lives.

　　Affected by heavy rainfall, the water level of Mopanshan Reservoir in wuchang city City, Heilongjiang Province surged, resulting in overflow of dikes, damage to the channel of Shahezi Town, and thousands of villagers were trapped. In the early morning of August 4th, a brigade of Shen Liangliang, the "people’s hero" of the 78th Army of the Northern Theater Army, was ordered to move quickly to help. They gave full play to the vanguard and exemplary role of party member, delineated the responsibility area of party member, and established the party member Commando. One by one, party member charged ahead, led the officers and men to fight in deep water for more than 20 hours, searched door to door, and helped to transport more than 3,000 people safely.

　　In the front line of flood fighting and emergency rescue, officers and men of the People’s Liberation Army and the Armed Police Force practiced the solemn oath of "party flag pointed out and charged" and "I will not retreat if the flood does not retreat". Teams of retrograde camouflages add color in the wind and rain and shine in party flag — —

　　"Comrades, come on!" After receiving the task on August 3, the squad leader of a squadron of a detachment of the Tianjin Armed Police Corps, the second-class staff sergeant Liu Changfeng and the officers and men have been fighting on the Daqing River. A sandbag weighs dozens of pounds and lasts for more than 70 hours. No one shouts bitterness and tiredness. "It is the glorious tradition of our party and army that the backbone of party member is always ahead and ahead. It is our responsibility to let party flag fly high in the front line of flood control and flood relief! " Liu Changfeng said firmly.

　　"Now we need a new force to jump into the flood with me to build sandbags. Who will come?" Jia Hongyun, deputy detachment leader of Mudanjiang detachment of Armed Police Heilongjiang Corps, launched officers and men to form commandos. In less than 3 minutes, a 20-member party member Commando was formed. Everyone jumped into the waist-deep flood to reinforce the dam urgently, and other officers and men were encouraged to work harder and harder.

　　Serving the people wholeheartedly is the fundamental purpose of the people’s army. Over the past few days, officers and men of various task forces have shared the same breath, shared the same fate and heart to heart with the people, and made every effort to ensure the safety of people’s lives and property — —

　　"The flood control situation in Shuiyuzui Village is grim, so we must speed up and rescue the trapped people!" On the afternoon of July 31, the roads around Shuiyuzui Village in Mentougou District, Beijing were destroyed by mudslides, and people who had not moved in time were still trapped. Ma Xu, instructor of the 1st Mobile Brigade of a detachment of the Beijing Armed Police Corps, led 40 party member commandos for 4 hours and rescued many trapped people.

　　Late at night on August 1, officers and men of the Armed Police Hebei Corps rushed to Zhuozhou to carry out flood control and rescue tasks. Hundreds of party member backbone charged in the front line of disaster relief, and a commando team composed of 15 water-based excellent party member took an assault boat and went upstream along Sunshine Street. After a night of rescue, more than 300 affected people were successfully transferred to resettlement sites.

　　On August 10th, the main road and courtyard of Bao ‘an Village in Kaiyuan Town, Lan Shu City, Jilin Province were heavily silted, which greatly affected the efficiency of post-disaster reconstruction. "party member, come with me!" At the command of the commander, Jilin detachment of Jilin Armed Police Corps formed a party member vanguard team to rush to the local area to help 85 villagers from 42 households clear silt, clean houses and level the farm yard.

　　Back and forth galloping rescue, attacking and charging again and again, and retrograde fighting one after another … … From the North China Plain to Baishan Heishui, the people’s soldiers once again proved by actions that the people’s army is always a heroic army that the party and the people can completely trust!

Cctv newsOn the morning of February 24th, the State Council Office held a press conference on "Deeply implementing the innovation-driven development strategy and accelerating the construction of a powerful country in science and technology". Wu Zhaohui, Vice Minister of Science and Technology, introduced at the meeting that in accordance with the deployment requirements of the central authorities, the Ministry of Science and Technology has been making continuous efforts in policies, elements and projects in recent years to support enterprises to improve their innovation capabilities. Specifically, we should increase support in innovation decision-making, R&D investment, scientific research organization and achievement transformation, and the next step is to continue to focus on "four enhancements" to improve the main position of scientific and technological innovation of enterprises.

First, strengthen the dominant position of enterprises in scientific and technological innovation decision-making. We continue to support enterprises to participate in the national scientific and technological innovation decision-making on a larger scale and in a deeper degree. Specific measures include attracting more scientific and technological experts from business circles into the national science and technology expert database, establishing a system of consultation and discussion meetings for entrepreneurs’ scientific and technological innovation, and guiding enterprises to carry out research and development around major national strategies.

The second is to strengthen the dominant position of enterprises in R&D investment. According to statistics, in 2022, the R&D investment of enterprises has accounted for more than 3/4 of the R&D investment of the whole society, which is a good trend. On the one hand, we continue to support enterprises to increase R&D investment, and continue to increase the implementation of policies such as adding and deducting R&D expenses of enterprises. At the same time, establish a working mechanism of financial support for enterprise innovation and open up the chain of science and technology, industry and finance.

The third is to strengthen the dominant position of enterprises in scientific research organizations. The proportion of enterprises participating in or taking the lead in the national key R&D plan is close to 80%. We should continue to do this work well, so that more enterprises can take the lead in organizing the national science and technology plan projects, and encourage more enterprises to put forward scientific and technological needs and give full play to the role of enterprise questioners, respondents and reviewers.

The fourth is to strengthen the dominant position of enterprises in the transformation of achievements. In 2022, the national technology contract turnover has reached 4.8 trillion, and enterprises have contributed more than 80% of technology absorption, which is a good signal. We should further optimize policies and support enterprises to improve their ability to absorb and transform results. At the same time, we promote the effective interaction between the technology trading market and technology transformation institutions, thus building a high-quality and high-standard technology factor market, so that all kinds of achievements can converge at the enterprise end.