Every step is very important in the pursuit of ideal travel. Zotye, as a leader in the automobile industry, has always been adhering to the spirit of ingenuity and is committed to the perfect integration of exquisite craftsmanship and innovative design, presenting users with a series of eye-catching car choices. Whether the user is full of yearning for dynamic control or prefers a quiet and comfortable driving experience, Zotye T300 can accurately capture the needs of users and open a variety of driving experiences for users. From streamlined body contour to luxurious and comfortable interior design to powerful configuration system, every detail reveals Zotye’s profound understanding and unremitting pursuit of quality life. Next, this article will show you the unique charm of Zotye T300, and at the same time provide you with objective car purchase advice and support to ensure your car purchase trip is smooth and unimpeded.

Take Zotye T300 2023 T300L 1.5L manual standard as an example:
Bare car price: about yuan.
Necessary expenses: about yuan, including purchase tax, licensing fee, vehicle and vessel use tax, traffic insurance, etc.
Insurance cost: about RMB, including third party liability insurance, vehicle loss insurance, body scratch insurance, vehicle personnel liability insurance-driver’s liability insurance, vehicle personnel liability insurance-passengers, etc.
Loan interest: If you choose RMB loan for 3 years, the total interest will be about RMB.
Total landing price: about RMB.

Take the T300 2023 T300L 1.5L manual standard model of Zotye as an example. It has a body size of 4505×1830×1640mm and a wheelbase of 2610mm, with a maximum power of 82kW and a maximum torque of 143N·m, equipped with a 1.5L/L4/112 horsepower engine and a manual gearbox. Under the same vehicle weight, the greater the maximum torque of the engine, the better the acceleration performance of the vehicle.

The front face design of Zotye T300 is like a highly recognizable business card. The iconic air intake grille, with its unique shape and just right size, not only shows a strong gas field, but also highlights the classic inheritance of Zotye brand. With the sharp headlight group, its internal structure is like a pair of sharp eyes, with bright eyes and full of aggression. The use of light source not only provides excellent lighting effect, but also creates a sense of science and technology and future at the moment of lighting. The design of the air inlet below is also ingenious, as if it is always ready to explode with powerful energy.

Seen from the side of the car body, Zotye T300 shows the perfect combination of elegance and dynamism. The smooth body lines extend from the headlights to the rear of the car in one go, outlining a posture ready to go. Slender body proportion with short front suspension and long rear suspension design not only creates an elegant visual effect, but also brings excellent handling stability to the vehicle. The tire adopts a unique modeling design, and the exquisite technology and dynamic lines complement each other, which not only improves the overall aesthetics of the vehicle, but also shows a unique dynamic aesthetic feeling during driving.

The rear design of Zotye T300 is equally eye-catching. The well-defined tail lines create rich visual effects and show a strong three-dimensional sense. The iconic taillight adopts a brand-new design language, and the internal light band presents a unique visual effect after lighting, which is not only highly recognizable, but also becomes a beautiful landscape when driving at night. The design under the rear bumper not only improves the aerodynamic performance of the vehicle, but also strengthens the sports atmosphere at the rear of the vehicle, so that Zotye T300 seems to be ready to fly away at any time at rest.

1. Prepare in advance: Before buying a car, it is recommended that you prepare the relevant car purchase budget and funds, so as to be more confident in the negotiation.
2. Multi-store comparison: You can visit more 4S stores, compare the quotations and preferential policies of different dealers, and strive for more favorable prices.
3. Know the configuration: Know the configuration of the car you want, so that you can know your needs when buying a car and avoid being recommended by the sales staff with other configurations.
4. Pay attention to preferential activities: Pay attention to the preferential activities and promotional information of Audi brand, platform and government subsidies, and you can enjoy more preferential treatment when buying a car.
I hope the above information is helpful to you, and I wish you a happy car purchase!

Cctv news On May 19th, Ye Xiongbiao, deputy director of the Propaganda Department of Fujian Provincial Party Committee and director of the Information Office of the provincial government, and his party went to the Fujian Channel of CCTV to have a discussion and exchange with the person in charge of the channel and the front-line editors on how to give full play to the advantages of CCTV. Hong Bo, deputy secretary of the Party Committee and deputy convener of Fujian General Station of Central Radio and Television Station, was present, and Lan Feng, director of the Information Department of the Propaganda Department of the Provincial Party Committee, and other responsible persons of relevant departments accompanied the investigation.

Symposium site

　The Fujian Channel of CCTV was approved by the National Network Information Office at the beginning of this year. At the symposium, Zhong Minyuan, editor-in-chief of Fujian Channel of CCTV, first conveyed the greetings from CCTV General Network to Ye Xiongbiao and thanked the Propaganda Department of the Provincial Party Committee for its support and encouragement to the local cause of CCTV. Zhong Minyuan said that as the central key news website hosted by the Central Radio and Television General Station, an important integrated communication platform of the General Station and a large-scale Internet enterprise, CCTV takes "new mainstream, intelligent platform and all media" as its strategic direction, focusing on "news+government service business", building an all-media comprehensive service system of "content+platform+technology", and striving to be the network disseminator of the party’s voice, the audio-visual service provider of people’s better life, and the economy.Fujian Channel will focus on the overall strategic deployment and development of the provincial party committee and government, vividly tell the story of Fujian, effectively spread the voice of Fujian, and strive to become an important window for the central media to publicize Fujian.

Ye Xiongbiao, Vice Minister of Propaganda Department of Provincial Party Committee and Director of Information Office of Provincial Government, made a speech.

Lan Feng, Director of Information Department of Propaganda Department of Provincial Party Committee, spoke.

Hong Bo, Deputy Secretary of the Party Committee and Deputy Convenor of Fujian Central Radio and Television General Station, made a speech.

Zhong Minyuan, editor-in-chief of Fujian Channel of CCTV, spoke.

After listening to the introduction, Ye Xiongbiao fully affirmed the distinctive advantages of CCTV, the clear positioning and content layout of Fujian Channel. He expects Fujian Channel, the first local channel of CCTV, to start under the new concept and start at a high starting point. The establishment of the channel has added a main force and new force to Fujian’s propaganda and an important platform position. Ye Xiongbiao emphasized three aspects: First, bring the Fujian channel of CCTV into the linkage mechanism between Fujian and the central media, give full play to the advantages of CCTV, and strengthen publicity and reporting on Fujian. Second, we regularly carry out peer-to-peer topic selection and cooperative planning of activities with the Fujian Channel of CCTV, so as to achieve timely, accurate and authoritative release, form a fine product and leave a brand, resulting in good publicity effect. Third, combining the characteristics of Fujian, I hope Fujian Channel will bring forth the old and bring forth the new, and take the road of differentiation. In this regard, the Propaganda Department of the Provincial Party Committee will fully support the work of Fujian Channel of CCTV, fight side by side on the road of innovation, and strive to achieve excellent results.

Lan Feng said that the landing of the Fujian channel of CCTV has enhanced the effective strength of the central media in Fujian, which will help Fujian news to get more and better publicity. The Information Office will form close cooperation with the Fujian Channel of CCTV, and at the same time provide good services for CCTV’s interviews, and invite them to participate in high-quality thematic interviews in Fujian, so that the two sides can work together to tell the story of Fujian well.

In his concluding remarks, Hongbo said that the landing of local institutions of CCTV in Fujian reflected that the Central Radio and Television General Station and CCTV attached great importance to Fujian’s propaganda work. Fujian main station of the reception desk will actively create conditions for the start and development of Fujian channel in terms of key topics and common development of the cause, and make due contributions to the publicity and reporting of Fujian, the reform and development of the reception desk, and the cause and industry of the station. (Chen Lixia/Wen Zheng Yuhong/photo)

　

　　Short videos are loved by many teenagers and have a wide audience among minors because of their "short, flat and fast" characteristics and vivid content presentation. The Research Report on the Use and Learning of Short Video for Minors shows that news hotspots and humanistic knowledge such as history, geography and culture are more attractive to minors. Compared with the survey results in 2019, short videos of humanities education and hot topics have significantly improved their appeal to minors.

　　News hotspots and humanistic knowledge are more attractive to minors.

　　The survey shows that the favorite type of short videos for minors is humor (66.6%), followed by humanistic knowledge education (52.8%), which is consistent with the fact that minors brush short videos mainly to relax and enrich their knowledge; Hot topics (44.7%), daily life (44.6%) and animation games (38.7%) are also attractive to minors. In contrast, the selection rate of star idol short videos is only 18.4%, ranking tenth, which is not attractive to minors.

　　It is found that the top five short videos that attract primary school students are humorous, humanistic knowledge education, daily life, animation games and cute animals in turn; The top five short videos that attract junior high school students and senior high school students are humorous, humanistic education, hot topics, daily life and animation games. It can be seen that short videos of hot topics are more attractive to middle school students than primary school students.

　　Compared with the survey data in 2019, humorous short videos are always the favorite type of short videos for minors. However, the ranking of humanities education and hot topics has been greatly improved. In 2019, these two categories ranked third and sixth respectively, while in this survey, they ranked second and third respectively, while the ranking of animation and game videos dropped from second to fifth, which shows that minors now pay more attention to obtaining information and learning knowledge when using short videos.

　　In terms of short video content that attracts minors, news hotspots (44.8%) rank first, followed by humanities knowledge such as history, geography and culture (41.7%). Followed by dance, music, painting and other talent knowledge (38.1%), introducing campus life of famous schools (35.8%), popular science knowledge such as space navigation and information technology (35.5%), sports and leisure knowledge such as football, chess and cards (32.4%), accounting for more than 30%.

　　It is found that the top five short video contents that attract primary school students are talent knowledge, humanities knowledge, popular science knowledge, news hotspots and campus life; The top five short videos that attract junior high school students and senior high school students are news hotspots, humanistic knowledge, talent knowledge, campus life and popular science knowledge. It can be seen that primary school students prefer talents, humanities and popular science-related content, while middle school students are more interested in news hotspots.

　　Three favorite types of knowledge anchors for minors: ordinary adults, peers and college students.

　　When you see the favorite content in short videos, 89.0% of the minors interviewed will share it with their friends and 76.1% will share it with their parents. Comparatively speaking, primary school students share less with their friends, followed by junior high school students and senior high school students, with a higher proportion of primary school students sharing with their parents. This shows that short video is an important content for minors to socialize and communicate with their parents, and primary school students communicate with their parents more with short video, while middle school students communicate with their friends more with short video.

　　For the knowledge anchors of short videos, minors like ordinary adults who share their experiences (49.5%), followed by peers (48.0%), and the third place is college students and other brothers and sisters (47.6%). In addition, professors or researchers (27.4%), primary and secondary school teachers (26.6%), academicians or scientists (24.7%) all accounted for more than 20%.

　　It is found that primary school students like the knowledge sharing of peer schoolmasters best, followed by college students and other brothers and sisters, ordinary adults and primary and secondary school teachers; Junior high school students like the knowledge sharing of ordinary adults best, followed by peers, college students and other brothers and sisters, primary and secondary school teachers; High school students also like the knowledge sharing of ordinary adults best, followed by college students and other brothers and sisters, peers, professors or researchers. It can be seen that primary school students like the sharing of peers best, while middle school students prefer the sharing of adults.

　　In the style of short video anchors, minors like humorous anchors best, accounting for more than 80% (84.1%); Followed by knowledgeable anchors (65.6%). In addition, anchors that provide convenience (such as taking notes) and explain advanced and professional knowledge are also popular among minors, accounting for 36.3% and 30.3% respectively.

　　China Youth Research Center Sun Hongyan Source: China Youth Daily

Special feature of 1905 film network filmMoon ManThe box office broke 2.9 billion, striding towards 3 billion, and became the highest-grossing feature film in Mahua FunAge. At the same time, it also became the box office champion of the summer file in 2022.There is no absolute perfection in the world, just standing in the highest position, and there are naturally many discussions behind it.

Whether it’s as high as 100% "including Teng" or the long-lost "Shen Ma Combination", the configuration of Moon Man seems to meet the audience’s highest expectations for "Mahua FunAge". After the first screening in the industry, many forecasting platforms gave an expectation of 4 billion or even 5 billion.

In terms of word-of-mouth, many people in the industry gave the evaluation of "Mahua FunAge’s Best", but with the fermentation after the film was released, Douban’s score has now dropped to 6.8, which is the same as that of the film jointly created by the director before, far less than that of "Mahua FunAge".

Judging from the current box office trend, it may not be close to the box office predicted in the previous period. What is the problem behind it? Perhaps under the "highest" expectation before the screening, the audience’s requirements have gradually become higher, and the feedback from watching movies is not as good as expected, which has become an obstacle on the road.

To put it more strictly, it is "expected management".So, for a film, how to manage the audience’s pre-screening expectations?

We try to find out the relationship between "expectation" and "result" from Moon Man to the "low attention to Bogao box office" of "Mahua FunAge" films at the beginning of the year.

Why is Moon Man not satisfied?

"Not funny enough" is the key to many viewers’ disapproval of Moon Man.Obviously, "Mahua FunAge" was born in 2015, and its comedy style, which was immersed in the stage in the past, quickly attracted many audiences and even broke the pattern of the comedy film market in the past.

In recent years, it has become a walking expression pack, various on-the-spot reactions, or interactions on variety shows, full of laughter. With the wonderful propaganda operation of movies, "including the amount of smoke" has become the core point for the audience to certify the quality of movies.

Back to Moon Man itself, we tried to find the answer from some viewers who were dissatisfied with the film.

"The first half of the movie is funny, and it is also a typical’ Mahua FunAge’, but those jokes are not as wonderful as before (the movie), and even some stalks can be guessed. Then the sci-fi elements are more important behind the story, and the comedy effect is reduced, which makes the story longer and the visibility is not high. " Some fans of "Mahua FunAge" express themselves, which is similar to the feedback of "dissatisfaction".

Just like a highly praised comment on a certain platform, "I hate stuffing sensational parts into comedies, which makes me almost unable to laugh from the second half, and it is not suitable for stuffing sensational parts into comedies."

Although Moon Man is a comedy+sci-fi movie, the label "Mahua FunAge" comes first, and the audience is more expecting comedy, and sci-fi is a seasoning. Only with the advancement of the film, more and more plots with a sense of mission develop, and the tonality of the story itself gradually moves towards the direction of tears.

As every comedy creator says, comedy is more difficult than tragedy. Especially with the popularity of various video platforms, the development of punchline by netizens has already surpassed the past comedy market.

Shen Teng once said in our interview, "All used jokes can’t be used, not only your own, but also those used by others. Then you came up with it yourself, and others played it first, so you can’t use it anymore. Now the audience has seen and heard too many things. If you can’t think of a few locks of hair, just fool it. There is no such thing. "

Looking back at "goodbye mr. loser", the "Mahua FunAge" at that time was not known by too many audiences. The outside world had no expectations for the "three noes" film at that time, and even the team itself did not trust the market in the southern cities. In the end, the audience’s expectations have already passed the box office, giving the best answer.

The same is true of the market performance of the movie "This Killer is Not Too Cold".No Shen Teng participated, although the starring role was played.Ma LiThe stunt, but actually a senior member of the "Mahua FunAge"Wei XiangSupporting the whole film. The overall attention before the screening was not high, or even optimistic, and the first day of filming was in the last file. The counterattack became the best ending of this movie.

And Shen Teng said after the screening, don’t say "including the amount of smoke" in the future, so to speak "including the amount of air".Now, looking back at everyone’s concern about "containing Teng", it is more about the expectation of the actor’s performance in the film and the chemical interaction between the actor and the film.

Moon Man is already the most mature work of the whole "Mahua FunAge", from the film industry to the cooperation between teams. But ultimately, it is not up to standard, which makes people wonder, when the audience is looking forward to the "Mahua FunAge" movie, what are they looking forward to?

Although sensational has become Moon Man’s original sin, the sensational and moving plots of those "Mahua FunAge" films in the past are not absent, but for the creative team with more macro stories, how to combine their own characteristics may be the key. The audience understands the creative progress of the team from the works. As everyone knows, this is also a beautiful "two-way trip".

Expectation management behind it

There is a question in front of us. When the film is facing the market and publicity plays the role of advertising, can it be intervened in the early stage?

We interviewed Ms. E, who is engaged in publicity and marketing. First of all, as an audience, she personally recognized Moon Man. In addition, she was in the industry and had been observing many actions of this film.

"What impressed me deeply in the early stage of the film was’ containing Teng’ and’ Shen Ma combination’. But on the whole, it has always strengthened the elements of science fiction in various materials, and the previous directors participated in space activities, all trying to convey to the audience that this is a science fiction movie. "

However, the audience’s cognition of domestic sci-fi movies always stays in harmony, which is a relatively traditional hard sci-fi. "And Moon Man is a genre-integrated work with comedy bonus. For many viewers, when they see Shen Teng, they will want to laugh. Maybe this is the key to the gap."

Manager Wang of a cinema in Suzhou talked about this phenomenon. "We have our own fan base. I saw many people discussing it, but I didn’t expect Moon Man to go like this. Some people were touched, but others felt a bit like The Wandering Earth."

Moon Man is not an isolated case. Another movie in the summer file has a similar "goods are not right".

Manager Wang said that many people’s impressions of the previous works and the cognition of Mozart in Outer Space thought it was a science fiction movie, but they didn’t expect it to be a children’s movie, and the overall impression was very poor.

Ms. E saw the difficulty of the propaganda team. "Obviously, we can see that the propaganda is trying to manage the audience’s expectations. From the later materials, they all highlight Mozart and the state of the children. The styles of the later posters are very childlike."

Just, can every material reach the audience?

No propagandist can guarantee, "Personally, I always think that publicity is like’ brainwashing’ to make the audience accept some settings of this film. After all, after the film finally came out, we also knew many problems mentioned on the Internet, but we couldn’t modify the make-up. We could only weaken it by constantly adjusting the propaganda strategy. "

Nowadays, most films are screened before screening. From the feedback of the audience, we sort out all kinds of problems that a film may encounter, and then modify it according to the progress, or adjust the direction according to the pilot report in terms of propaganda strategy.

It’s just that every movie has its own destiny, and it’s only relative to do all kinds of expected management.

Every work has the audience’s own interpretation and expectations. Perhaps for the audience, balancing their expectations will inevitably have different surprises. For the film itself, how to ensure everyone’s expectations with the work is the most important thing.

Original Wang Yaqi Dianshang Online

Text | Wang Yaqi

Editor | question

The girls have supported a batch of new brands of domestic products in the small red book and live broadcast room.

From Perfect Diary, Huaxizi, Winona, Runbaiyan to Tangduo, these online celebrity beauty cosmetics, which made their fortune online, have the ability to compete with industry giants such as L ‘Oré al and Estee Lauder. Commercial competition is not about temporary gains and losses. How long can consumers who love early adopters keep their enthusiasm? Will the aura of traffic always care for new brands?

There is an important formula in the field of management-customer lifetime value/customer acquisition cost, that is, LTV/CAC. Ideally, both LTV and CAC will develop in the best direction with the increase of brand awareness and the expansion of product sales channels. But it is difficult for most enterprises to do so.

In the early stage, new brands used the marketing methods that young people like to get the most accessible customers, so they need to win over potential consumers. Later, if the product itself remains unchanged, it will become more and more difficult to acquire customers, and the cost of acquiring customers will become higher and higher, while the lifetime value of these new customers will further decline. If you pull it for a longer time, it is difficult to make a move only by relying on the line.

In 2021, these new brands that made a fortune online collectively opened offline stores. Comparatively speaking, having offline sales channels means providing consumers with more experiences and services, and the life cycle of offline brands is often longer.

But for new players, the offline operation rules are not as easy to master as expected. "We have to look at hundreds of brands every year, but the real strength to do offline may be less than 10%."

"The shopping guide equipped in the counter was originally designed for us to cultivate ourselves?"

"Is it necessary for us to participate in the overall activities of 1500-300 in the shopping mall?"

"What is the difference between the two modes of joint venture and leasing? Where does the cost structure of opening an offline store come from? "

These questions raised by new brands when they entered offline have deeply impressed Huan Wang, the head of new domestic beauty products in Yintai Department Store, in the past two years. "Mature brands that started from offline at the beginning, such as L ‘Oré al Group’s brands, are familiar with opening offline stores, and the docking between the two parties is very fast. But new brands are different. They often need us to get involved deeper and give more detailed suggestions. "

On December 25th, Winona opened its first national department store in Hangzhou. On January 14th, the 14th national store of Orange Blossom settled in Wuhan. Further, cutting-edge brands such as Run Baiyan, Dr. Ai Er, and Yilian all revealed their plans to expand their offline business. "E-commerce Online" takes Winona and Tangduo as observation samples, and dissembles in detail several capabilities necessary for the new brand to expand offline.

Site selection depends on passenger flow and customer group attributes

Winona is not without offline experience. She first entered hospitals and pharmacies, and she is equipped with an offline team.

However, this kind of offline expansion is not the same as entering a department store in essence. The former is still the logic of distribution and supply, while the latter is the logic of self-operation by opening its own counter. Winona’s first offline store was located in Hangzhou Yintai Department Store West Lake Store. In 2020, Winona settled in Watsons, and the Huan Wang team who noticed this trend contacted Winona, which coincided with the latter’s intention to develop into department stores. The two sides began to dock in July last year, and they communicated before and after for almost half a year.

"E-commerce Online" understands that there are often several basic processes for a brand to enter a department store and open a counter. First, it delineates the city and selects the region, and then it negotiates the location and decoration design, which also includes the allocation of personnel and goods. Winona is very clear about the site selection, and the city is locked in Hangzhou. Huan Wang told reporters, "On the one hand, it is because Hangzhou’s own environment is relatively open and it has a high degree of acceptance of new brands; On the other hand, Winona’s products focus on sensitive muscles. The consumer groups in Shanghai and Hangzhou are more fashionable, and consumers use makeup frequently. Some Light medical cosmetology have a certain burden on the skin and are more prone to sensitive muscle groups. "

Winona is located in the side hall, close to the entrance of the shopping mall.

In other words, where the consumer groups are, the counters will be opened, which is the core strategy of Winona’s site selection.

The idea of Orange Blossom is generally similar, and it also values the indicators on the consumer side. Tangduo told reporters that Tangduo plans to basically cover the provincial capital cities in 2022.

The first idea of site selection is to look at people’s traffic. For example, Wuhan Yintai Creative City has a high average daily traffic and can rank among the top five local shopping centers. The second is the spectator group attribute. According to the relevant person in charge of the Orange Blossom brand, "the core consumer groups of Orange Blossom are concentrated in the age of 15-25, mainly college students and young women who have just entered the workplace. Many colleges and universities such as Wuhan University and Huazhong Normal University have gathered around Yintai Creative City, and the customer groups are highly matched with the core consumer groups of Orange Blossom."

The difference is that Winona and Juduo show different tendencies about who their neighbors are.

Among many department stores in Hangzhou, Winona finally chose West Lake Yintai. An important reason is that the high-end cosmetics brands here are relatively complete, and Winona’s competing products are also here, which means that the consumer groups in this area are relatively accurate and have been verified by competing products; Although the orange flower finally settled on the first floor, its initial point of view was that the first floor of the shopping mall was close to the subway exit, and the BA Jewelry Bureau was next door. "Comparatively speaking, Tangduo doesn’t mind that its neighbors are non-beauty trend brands such as POP MART and Twelve Light Years, which is really different from the past mature offline brand location ideas." Qing Yang, the person in charge of docking orange blossoms in Wuhan Yintai Creative City, said.

Juduo Wuhan Yintai Creative City Branch

The most important thing in "people’s freight yard" is people

For new brands, every step of offline business is a process from 0 to 1.

In the process of docking, Winona spent more time and energy in the counter design. Mature brands have their own templates, which can be basically copied. However, as an offline counter for new brands, except for the brand DNA elements, the overall image should be re-planned. Once the planning is completed, all stores will not be easily changed, so it is very cautious. The reporter learned that Winona found four design companies to compare the schemes respectively, and spent more than two months on image design.

Then there is the selection. It is not a good explosive product sold online, but it will definitely sell well offline. The offline layout is more spatial, and the requirements for the placement of goods are more clear. Huan Wang revealed, "In the initial stage of counters, most brands will display their own star series and explosive products, which is no problem. However, offline stores are located in different areas, and the portraits of consumers in various places are more detailed, which is almost a thousand stores and thousands of faces. For example, the climate in the north is dry and moisturizing products sell better. This requires the brand to make adjustments according to the product matrix and changes in local consumer groups, and constantly adjust with the store operation stage. "

Winona is the first store (counter) under the national line, and the final color scheme is mainly red and white.

The basic requirements for a new brand to open offline stores will come from many aspects: 1. There are at least 30 SKUs, and it is difficult for a single product line to meet the diversified consumption needs of offline customers; 2. A professional offline team, generally at least 10 people, with positions including business, operation, training, marketing and goods management personnel; 3. With stable financial support, offline sales tend to be long-flowing. The annual sales of offline counters are basically in the scale of several million, and the head can also be several hundred million, but overall, there is no online explosive high sales efficiency; 4. The offline experience and service need the brand to be equipped with offline planning.

Huan Wang told reporters that at present, less than 10% of new brands meet these four points at the same time, and a large number of new brands do not have the strength to directly open offline counters. It is worth noting that the determination of location, the design of counters and the choice of goods essentially point to the business field and goods. However, it is actually people who are more important to do offline business. What new brands really need to overcome in developing offline teams, including shopping guides in stores and operating teams operating offline stores.

Shopping guide is very important for offline stores.

Different from online business, in addition to sales volume and GMV, repurchase rate and member recruitment are indicators that new brands need to pay more attention to. The offline business logic is that high customer unit price, high transaction rate and high repurchase rate drive the consumption of members, thus making the business more stable-mature offline brands, such as L ‘Oreal, Estee Lauder, Shiseido and other large beauty groups, have high membership stickiness, and often value the development of new indicators; However, the new brands that started online, with rich online marketing methods, are not short of traffic and innovative ability. What they value more is brand loyalty, that is, the number of members, which puts higher demands on the shopping guide team.

"Offline depends on people to sell goods, and consumers will receive information deeper than online. If the goods are used well, they will have a sense of body on the spot. Making a professional training plan for shopping guides is a part that many brands have neglected in the past. An excellent shopping guide needs a comprehensive understanding of the brand and a targeted product recommendation ability for different consumers. "

In addition, the change of thinking of the operation team is also very important. Huan Wang, for example, has different publicity rhythms. Apart from double 11 and 618, Shuang Dan is also an important activity node for department stores. With different preferential schemes, online products are more explosive strategies, and the strength of single product discount will be strongly linked to sales volume. However, the promotion effect of a single brand under the line is limited, and the promotion effect is better because of the full reduction of activities in the mall as a whole. There is also the requirement of efficient inventory management, which needs digital management to avoid the situation that there is too much backlog of offline goods, or customers with too little goods can’t get the goods at home.

Which is more fragrant, joint venture or lease?

For a new brand that started online, the offline business needs to be properly planned and arranged, and it can’t be decided by slapping the head.

It is planned to open a perfect diary of 600 offline stores by 2022. Today, there are more than 280 stores, but the pace is too fast, and one-third of the stores are repeatedly closed, opened and closed; Hua Xizi, who is cautiously exploring on the edge of expanding offline business, has already revealed the plan to open a shop under the cable, but today she is still testing the water frequently through one offline flash after another. Rapid expansion, or cautious wait and see, are different choices, but also suitable for brands at different stages of development.

At present, the ways for new beauty brands to carry out offline business are also diversified: entering CS channels such as Sephora; Settle in beauty collection stores such as colorists and plum blossoms; Flash-flash at multi-business points in the center of the shopping mall; Open offline stores or counters. The first two are traditional distribution logic, which has the advantages of lower cost and can quickly test the acceptance of offline customers for brands. The disadvantage is that there is almost no service and experience, and the display and publicity effect of brand concept is also weak. The latter two are more direct in shaping the brand mind, but the disadvantage is that the brand needs to have a stable cost investment.

The cost of opening an offline counter mainly comes from decoration and design fees, staffing fees, shopping malls or rental fees, utilities and so on. Among them, the cost of each brand in decoration design is different, and the cost per square meter ranges from 5000-50000 yuan; Staffing costs are basically 8% of sales; The level of shopping malls or rental fees depends on the different modes of cooperation-in the joint venture mode, the main business is shopping malls, and there is no extra rent, but all sales will be sampled; Under the leasing mode, the brand needs to apply for a business license separately, and the shopping mall does not take any points, but only collects rent.

Comparatively speaking, the joint venture will have an account period, and the cooperation with the mall will be deeper. Winona adopts the joint venture model. Leasing has no accounting period, which makes it easier for brands to control costs, manage profits and liquidity. The perfect diary that opened more than 280 stores and the orange flower that just opened the 14th store all adopt the leasing mode. What needs to be paid attention to is that there will be great differences in rents and pumping points in different regions, different shopping malls and different locations in shopping malls. According to an industry insider, in Zhejiang, for example, the monthly rent per square meter fluctuates between 100-1000 yuan, and the percentage of sampling points ranges from 10% to 20%.

In the past two years, new brands that have grown up online have dug up the first bucket of gold on the e-commerce platform, occupying the eyes of capital and market. But how to grow from a new brand to a mature brand, and to whom should this baton be handed over?

Li Hao, managing director of Light Source Capital, said in an interview with the media that the competition of consumer brands in China is in a changing stage from the incremental market competition environment to the stock market competition environment. In the incremental market, the core strategy is to improve market penetration, the growth efficiency is greater than the profit efficiency, the explosive product strategy is greater than the brand strategy, the sales capacity is greater than the supply chain capacity, and the single channel strategy can be established; However, in the stock market, the core strategy is to enhance product strength, profit efficiency is greater than growth efficiency, brand strategy is greater than explosive product strategy, supply chain capacity is greater than sales capacity, and omni-channel strategy is necessary.

"Between department stores and brands, it is no longer a simple relationship between Party A and Party B, sales drawing or rent delivery. We are still growing with each other to help brands expand their business scale. " Behind the offline layout of many new brands is the traditional department store industry and the new brands transformed offline, standing at a meeting point. The running-in place of both parties is scattered in the details of each link, which is an all-round adjustment from personnel allocation, product structure and operational thinking. Qingyang revealed that they are also constantly adjusting the way of cooperation with brands, and creating samples and running models through joint brands.

From a better understanding point of view, this is like a change of identity-the brand docking team in the department store industry, Huan Wang and Qingyang are changing from a simple docking role, and now they need stronger operational capabilities, more and more like Tmall’s second child. From offline to online, and back to offline, the growth of the brand has a different trajectory, but the same is still the logic of doing business: good products, consumer service thinking, and operational ability to keep pace with the times are still the core competitiveness of the brand.

Original title: "online celebrity Beauty, Group Battle Store"

　　The retirement salary is more than 2,000 yuan, which is not enough.

　　He goes out to work again, earning more than 1000 yuan a month.

　　Deduct the living expenses and donate the rest to poor students.

　　……

　　In Zhungeer Banner, Erdos City, Inner Mongolia, there is an old man named Liu Xianliang. Since he retired in 1995, he should have entertained his grandchildren and enjoyed his old age. Every day, he has to go out early and go home to work. However, he did this not for himself, but to save tuition for those "poor dolls" who were hovering on the edge of dropping out of school, so that the dolls could sit in the bright classroom and have a dream of studying.

　　Since the first anonymous student aid in 1990, in the past 25 years, he has saved more than 300,000 yuan to help 46 poor children complete their studies. The story about Liu Xianliang’s old man working as a student has also become a much-told story for everyone in the local people.

　　Worried about being rejected, he ran to a small post office 30 kilometers away to send money anonymously to help his colleagues.

　　Some people say that Liu Xianliang is born with a Lei Feng-style feeling in his bones. As early as 25 years ago, when Liu Xianliang was working in the guest house of Shenhua Zhungeer Banner in Ordos City, a story with his colleague Qiao Youfa opened his way to donate money to study.

　　Joe Youfa’s son became dumb because of drug poisoning. Old Joe sought medical advice everywhere, but the child’s condition never improved. In order to see a doctor, all the money in the family was spent, and Qiao Youfa’s lover didn’t have a job, so the family’s life was stretched. In 1990, when children were old enough to study, they couldn’t go to school. Although old Joe was in a hurry, he was at a loss. The experience of Qiao Youfa’s family impressed Liu Xianliang, so he made up his mind to help the family as much as he could.

　　On New Year’s Day, 1990, Liu Xianliang was rated as an advanced worker because of his outstanding work, and won the prize of 500 yuan. He immediately sent the money to Joe Youfa’s home, but he didn’t expect it to be rejected by Joe Youfa. "At that time, their family was also difficult. All three sons were at school. He was the only one in the family who earned wages. I can’t ask him for this money." Afterwards, Qiao Youfa recalled.

　　But just a few days later, Qiao Youfa suddenly received a remittance from 500 yuan, and he didn’t know the name and address of the remitter. It turned out that Liu Xianliang wanted to help his children go to school, but he was afraid that Old Joe would have a psychological burden, so he thought of ways to help Old Joe’s family tide over the difficulties in secret. In order not to let Lao Qiao find out, Liu Xianliang went to a small post office 30 kilometers away and sent the money to Lao Qiao anonymously.

　　Later, Qiao Youfa sent his son to the special education school in Hohhot, and Liu Xianliang made donations again and again by anonymous remittance until the child graduated. Liu Xianliang and his colleagues have never mentioned anything about his sponsorship of children.

　　In order to thank this anonymous kind-hearted person, Qiao Youfa’s family went to the small post office in the town many times to inquire, but there was no result. It was not until one time that I found out that the person who had been silently supporting and helping them was Liu Xianliang.

　　"The tuition fee was given by Liu Dage, who studied in 600 yuan for four and a half years. Now the child can read, and Liu Dage also entrusted him to open a canteen to support his family." Qiao Youfa said happily with tears in his eyes.

　　Now, old Joe’s son not only has a job, but also has a home and a lovely daughter. During the Chinese New Year, Qiao Xilin, the son of Qiao Youfa, will take his wife to clean the house for Liu Xianliang and prepare things for the Chinese New Year. On New Year’s Day, he will also pay a New Year call to the old couple Liu Xianliang. "This child is smart and affectionate, and he loves me very much. I have helped others a little, and people always miss me. I am satisfied!" Liu Xianliang said.

　　2. Working as a student for more than 20 years, he donated more than 300,000 yuan anonymously for 46 reading dolls.

　　Liu Xianliang, who retired in 1995, has not been idle. Whenever I hear that a student is facing dropping out of school because of his poor family, Liu Xianliang can’t sit still. Even if he works harder, he should try to save money for the dolls to continue their studies.

　　At that time, the retirement salary of more than 2,000 yuan was simply not enough to help those poor children. So, Liu Xianliang began to try to plant watermelons, raise seedlings, graft fruit trees, and plant flowers and grass for factory units … Although he only has a meager income of more than ten dollars a day, he still insists on it, hoping to earn a little and donate a point.

　　In 1999, Liu Xianliang was successfully hired as the greening captain of Guohua Zhundian Power Company. He saved his monthly salary of 1,600 yuan as a special fund to help poor children. Later, he directed the cultivation of flowers and plants in Zhungeer Banner No.2 Middle School and Century Middle School, and all the income from these jobs was used to donate to poor students. "Donation while earning, almost naked donation" has become the normal life of Liu Xianliang’s old man.

　　In addition to working to earn money, Liu Xianliang, an old man, can save money in his life and minimize expenses. Over the years, in order to help those poor children go to school, Liu Xianliang has hardly bought any decent clothes, and even often wears patched shoes to go in the rain.

　　Looking back over the past 20 years, Liu Xianliang helped one poor student after another to enter primary schools, junior high schools, senior high schools and universities. Old Liu Xianliang donated more than 300,000 yuan to help 46 poor children complete their studies, from the deaf-mute children with disabilities to single-parent dolls of divorced families, from Zhungeer Banner in Ordos City to the surrounding Qingshuihe and Tuoketuo counties to other provinces, autonomous regions and municipalities such as Sichuan, Shandong and Ningxia.

　　In the process of subsidizing these children, Liu Xianliang always transfers the tuition fees to the class teacher of the aided students, and he never shows up. Many aided students didn’t know their benefactor was Liu Xianliang until they were sponsored for several years or even graduated from college.

　　Once, Liu Xianliang heard that a girl named Bai Jie was admitted to Changchun University of Posts and Telecommunications, but she was worried because she couldn’t afford the tuition at home. He quietly sent 2000 yuan to the White House to solve the urgent need. The only condition is "secrecy"

　　Zhao Meili, the logistics supervisor of Guohua Electric Power Company, was a student once sponsored by Liu Xianliang. Liu Xianliang, 70, went to Agricultural University for postgraduate study. Knowing from the department that Xiao Zhao’s life was particularly difficult, he decided to subsidize her to study. Every year, the old man will pay the tuition fee of 3,500 yuan to Xiao Zhao’s card on time. This remittance is four years. It was not until graduation that Zhao Meili knew that Liu Xianliang was the benefactor who donated himself to complete his four-year studies.

　　3. Anonymous student aid refused to thank him. He told the aided students to change their fate and learn to be grateful.

　　When asked why he always chooses anonymous aid, Liu Xianliang said: "Most children from poor families have strong self-esteem and are particularly sensitive, so I think anonymous aid is the best way. It can help them without hurting their self-esteem, and also let them learn to be grateful and dedicated. "

　　Today, among the 46 students sponsored by Liu Xianliang, 42 have graduated and 4 are in college. Among the students who have graduated, some have become entrepreneurs, some have taken up leadership positions, some have become military officers, and some have gone abroad to study … "They have really changed their own destiny and the fate of their families." When talking about this, Liu Xianliang is very happy. What makes him feel gratified and proud is that many of these children know how to be grateful. After their lives have changed, they began to help others with practical actions, give back to the society and pass on their love, just like him.

　　Zhao Meili (left) is a college student sponsored by Liu Xianliang. After graduation, she worked in Xuejiawan Town, Zhungeer Banner, and often went to Liu Xianliang to help with housework, chat with the elderly and read newspapers. Photo taken on October 21, 2012 (Source: Xinhuanet)

　　Remit tuition, find a job, introduce someone … Liu Xianliang feels that every aided student is more like his own child and needs care and love. He does his best for the children. When the student got married, he didn’t forget to send a gift. "On weekdays, the children will often call me and ask about the situation of our old couple. They are really like their own children. Isn’t it a happy thing to be able to become attached to so many’ children’ in your lifetime? " As he spoke, the old man Liu Xianliang showed a happy smile on his face.

　　For 25 years, Liu Xianliang has been quietly paying for fame and fortune. He often said that doing this is not to make children thank themselves, but to hope that they can help more people with a grateful heart. A recipient once sent a car to Liu Xianliang, the old man refused: "No, I can’t drive that thing. If you want to send it, send it to the charity department or change it into money to support students with difficulties! " As a result, the student really did what Liu Xianliang thought.

　　A student who once received financial aid wrote in a letter to Liu Xianliang: "Your noble quality has a deep influence on us. Let us learn the rules of being a man. We will take over the baton of your love, repay your care with practical actions and contribute to serving the society."

　　4. Do good because you don’t forget "92 copies". The elderly have more "successors"

　　Seeing that Liu Xianliang, who is over 70 years old, is fighting so hard for children who have never met, some people can’t help but wonder: "Why are you doing this? What are you doing this for? "

　　What the hell is the picture? This reminds Liu Xianliang of an incident 30 years ago. At that time, Liu Xianliang’s salary was not high. He not only managed the daily life of a large family, but also provided three children with schooling. When two of the children went to college one after another, tuition became the biggest problem, and Liu Xianliang could not afford so much money for the children to continue their studies. This makes Liu Xianliang, who has only been in school for five years, anxious and worried. He has suffered from no culture and does not want his children to leave regrets in life. So, he began to run around to borrow money, but a penny stumped the hero, and he encountered it when he hit a wall.

　　"Sometimes I have to go to several homes to borrow one or twenty yuan. I went to 92 households before I borrowed 20,000 yuan." Recalling the process of borrowing money at the beginning, Liu Xianliang could not help but sigh with emotion.

　　"92" is a simple number. But for Liu Xianliang, "92" means "92" kindness.

　　The deeds of the old man Liu Xianliang touched many people and won him wide social recognition. This is the honorary certificate that the old man has obtained in recent years. Photo taken on October 21, 2012 (Source: Xinhuanet)

　　"When I sent my son to school, I decided that there were still many good people in this society. People who have come out of poverty know what it is like for poor dolls to go to school. I will help if I can. " Watching the children walk into the campus with joy, Liu Xianliang secretly told himself that when he has the ability, he must give back to these good people and do something for those children who are facing dropping out of school.

　　"Now, all three sons have become talents, and I can’t forget my roots. I have to be grateful." Liu Xianliang feels that the lifestyle of working as a student makes him feel practical and happy!

　　The motivation that inspires Liu Xianliang to devote his love to the end comes not only from gratitude, but also from good family education when he was young. Liu Xianliang said: "My grandfather and father often say that we should accumulate virtue and do good deeds. Don’t do wicked things, do good things; Be kind-hearted, and your heart will accumulate virtue. I think, for example, if you do something bad today, you can’t sleep for three days; Being happy after doing a good deed is good for your health. The mood is different. " In addition, the family contract of "Ming Dow is courteous, sincere and faithful, and values righteousness and benevolence" has also become a yardstick for Liu Xianliang to behave himself and inspire him to keep moving forward.

　　Love will infect each other and continue to pass on. The infection of Liu Xianliang’s deeds led more people to start doing good deeds, but Liu Xianliang said that he often encountered some "embarrassing" things.

　　When he went to work by bus, he gave him a dollar and a half. The driver said, "Grandpa, you can’t have this money." "Why, my money is fake?" "Grandpa, I have seen you on TV. You are Lei Feng. Don’t put money in my car in the future. I also learn from Lei Feng."

　　When he went to the barber’s to get a haircut, he paid for it. The barber said, "You are Uncle Liu who subsidizes poor students. Let’s learn from you and get a haircut, and we will be free!"

　　To nail shoes, the shoenailing master said, "Lao Liu, learn from Lei Feng, and we also want to do good deeds, can we nail shoes for the workers sweeping the streets for free?" "Yes, yes!" "Then your spikes are free." ……

　　On December 5, 2014, a "Liu Xianliang Volunteer Service Team" named after Liu Xianliang was formally established. In just a few days of recruitment, more than 360 people applied to join this team. "I don’t have a high level of education, but I want to do my best to help people in trouble." "I was moved by uncle Liu Xianliang’s deeds of helping others. I want to learn from him and carry forward the spirit of Lei Feng." ….. At the first meeting of Liu Xianliang Volunteer Service Team of Zhungeer Banner Volunteer Association, the volunteers said in succession.

　　In June 2015, Liu Xianliang and some volunteers of the "Liu Xianliang Volunteer Service Team". Image source: Ordos Civilization Network

　　In June 2015, the elderly needed to be in a wheelchair because of physical discomfort. But he wants to stay with the volunteers and cheer them up. Image source: Ordos Civilization Network

　　At present, Liu Xianliang’s volunteer service team is active everywhere in Zhungeer Banner, and more and more people join it. They are deeply encouraged by the deeds of the old man Liu Xianliang. They gather because of love and hope to help and care for more people in trouble. Liu Xianliang thinks that everyone has a kind seed in his heart and a good wish to help others. As long as he meets the right climate, water and soil that allows him to take root, he can take root, sprout and even grow. He said: "life is alive, and it has been in a hurry for decades. Some people can make contributions to the country, and some people can create benefits for the society. As an ordinary old party member, although I have never made great achievements, I have a dedication. I am willing to be a volunteer until I am not straight and weak! "

　　(This website is based on "China Good Man List-Liu Xianliang", "Good Grandpa" Liu Xianliang: 70-year-old people donated more than 300,000 yuan anonymously for 46 poor students’ dreams for 25 years "and other manuscripts. Thanks to Ordos Civilization Network for providing materials. )

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　　I didn’t leave myself a penny of savings, but insisted on subsidizing 46 poor students for 25 years; Over the age of ancient times, I get up early and work hard to earn money just to let more children finish their studies … What makes the old man so persistent and obsessed, and makes him invest so much effort in children he has never met? Liu Xianliang, an old man, is a "dreamer" who dreams for his children. He has no grandiloquence. His love is simple and persistent, which warms everyone’s heart and writes an extraordinary life. Nowadays, students who have received financial aid from the elderly have already achieved something, and they have become a new generation of "dream builders" from the former "dream catchers". In today’s story, the assembly number of love has already sounded, seeds of goodness are quietly spreading in every corner, and wonderful things are quietly happening around everyone. We believe that more people will join the ranks of "dreamers" like Liu Xianliang.

　　Recently, the results of the fifth batch of centralized drug procurement organized by the state were officially announced, and 61 drugs were successfully purchased, with an average price reduction of 56%. These drugs with reduced prices include drugs for common diseases and chronic diseases such as hypertension, coronary heart disease and diabetes, as well as drugs for major diseases such as lung cancer, breast cancer and colorectal cancer. In October this year, patients are expected to use this batch of centralized drugs with reduced prices, and the burden of medical treatment will be further reduced.

　　High-value medical consumables also began to be purchased in centralized quantities, and cardiac stents became the first variety to be collected, and the average price dropped from 13,000 yuan to around 700 yuan. At the same time, the medical insurance catalogue is adjusted every year, and some expensive new drugs and life-saving drugs enter the medical insurance through medical insurance negotiations. These measures reduce the burden of drug use by hundreds of billions of yuan for the people every year, and at the same time instigate the reform of "three medical linkage", which greatly enhances the people’s sense of acquisition, happiness and security.

　　Centralized drug collection has reduced expenditure by 150 billion yuan.

　　Uncle Hong, a 76-year-old from Xiamen City, Fujian Province, has been suffering from diabetes for more than 20 years and hypertension at the same time. He started taking Betangping more than 10 years ago. He needs 3 boxes a month, each box costs more than 90 yuan, and it costs 3,300 yuan a year. In August last year, when Uncle Hong went to the hospital to prescribe medicine, he found that the price of medicine was cheap, only 5.42 yuan for a box. "I couldn’t believe it at the time, so cheap. Thanks to the good policies of the country, it has saved money for our diabetic patients. " Uncle Hong said.

　　Baitangping is a commonly used hypoglycemic drug, but its price is high, so diabetic patients need to take it for a long time, and the cost burden is heavy. In January last year, the second batch of drugs organized by the state successfully purchased the drug, which greatly reduced the drug burden of diabetic patients.

　　Like Bai Tangping, there are many drugs that benefit the people through centralized collection, such as gefitinib tablets for the treatment of non-small cell lung cancer and oxaliplatin injection for the treatment of colon cancer. Many large varieties of clinical drugs have achieved significant price reductions, such as metformin, budesonide inhalation for bronchial asthma, entecavir tablets for chronic hepatitis B, and ceftazidime injection for anti-infection drugs. The sharp price reduction of these drugs has benefited a large number of patients, especially those with chronic diseases and tumors.

　　Since December 2018, the state organized "4+7" 11 cities to carry out centralized drug procurement, China has organized five batches of centralized drug procurement, and a total of 218 drugs have been successfully purchased. A large number of drugs have reduced their prices through centralized procurement, with an average decline of more than 50%, and the accumulated drug cost savings have exceeded 150 billion yuan. Recently, the fifth batch of centralized drug purchase has set a record in the quantity and amount of drugs purchased, and the number of foreign-funded enterprises selected is also the highest in the national drug purchase.

　　Wu Ming, assistant director of peking university health science center, said that from the current situation, centralized drug purchase with quantity is a breakthrough in the reform of compensation mechanism in public hospitals and the promotion of "three-medical linkage". With the expansion of centralized procurement coverage, the continuous improvement of rules and the coordinated efforts of supporting policies, the effect of purchasing with quantity will become more and more prominent, and the four effects at the beginning of policy design will be gradually realized, namely, drug price reduction and quality assurance, transformation and upgrading of pharmaceutical industry, deepening reform of public hospitals, and reducing burdens and increasing efficiency of medical security.

　　The price of high-value medical consumables has dropped by more than 90%

　　At 1: 37 am on January 1, 2021, 76-year-old Ms. Xiang entered the catheter room of the chest pain center of the First People’s Hospital of Xiangtan City, Hunan Province for 4 hours because of chest pain, and performed emergency coronary angiography, intracoronary thrombolysis and stent implantation, using the national centralized procurement of cardiac stents with a price of 798 yuan, becoming the first patient in Xiangtan City to enjoy the benefits of centralized procurement of cardiac stents.

　　Coronary stent, commonly known as heart stent, is a kind of high-value medical consumables, which is used for interventional therapy of acute coronary heart disease. Because coronary heart disease has become a common disease in China, acute myocardial infarction is more and more frequent. Although the price of cardiac stent is high, the number of clinical use is increasing year by year. On November 5, 2020, the state organized the first batch of high-value medical consumables to be purchased centrally, and the heart stent became the first variety to be collected. After centralized purchasing, 10 products were selected, and the average price dropped from 13,000 yuan to around 700 yuan, with a drop of more than 90%. One drug-coated stent system (rapamycin), which has just been on the market for three years, reported the lowest price of 469 yuan, a decrease of 96%.

　　This collection of cardiac stents is expected to save 11.7 billion yuan. After the collection of cardiac stents, the collection of coronary dilation balloons has been carried out in various places, and the overall cost of cardiac stent implantation has been further reduced. In addition, the medical insurance reimbursement will further reduce the patient’s cost burden.

　　In the future, more high-value medical consumables will be brought into centralized procurement, benefiting more patients. In June this year, the National Medical Insurance Bureau and other eight departments issued the Guiding Opinions on Organizing the Centralized Procurement and Use of High-value Medical Consumables by the State, which clearly pointed out that it is necessary to organize the centralized procurement of high-value medical consumables by the State, explore and improve the centralized procurement policy, and gradually expand the coverage. Recently, the Office of Joint Procurement of High-value Medical Consumables organized by the State issued the Announcement of Centralized Procurement of Artificial Joints (No.1), which carried out centralized procurement for the initial total hip replacement and the initial total knee replacement.

　　The centralized procurement of drugs and high-value medical consumables has greatly reduced the burden of patients’ medical expenses. And the benefits brought by centralized purchasing are not limited to these. The state organizes and coordinates the joint efforts of medical insurance, health, drug supervision and other departments to ensure that the selected price in centralized procurement is implemented and that the people can really use high-quality and high-priced products.

　　Negotiate access and reduce the prices of innovative drugs and patented drugs.

　　"Can you drop another 4 cents?" In 2019, a video of the national medical insurance negotiation scene was on fire. The drug mentioned in the video was Dapagliflozin tablet (Andatang) for treating type 2 diabetes, which was finally reduced from 5.62 yuan in the first quotation to 4.36 yuan.

　　Such a situation can be found everywhere in the national medical insurance negotiations. A large number of big-name new drugs and expensive drugs have been reduced to the lowest price in the world through negotiations, such as 100 mg /10 ml of cindilizumab injection (daboshu), an immune drug for treating tumors. After medical insurance negotiations, the price has dropped from 7838 yuan to 2843 yuan, a drop of more than 60%; The price reduction of imported hepatitis C drugs exceeded 80%, which was the lowest in the world.

　　Since the establishment of the National Medical Insurance Bureau in 2018, China has conducted three medical insurance catalogue access negotiations. In 2018, special negotiations on anticancer drugs were held, and 17 drugs were successfully negotiated, with an average decline of 56.7%, covering more than 10 kinds of cancer treatment drugs such as non-small cell lung cancer, chronic myeloid leukemia, childhood acute lymphoblastic leukemia and melanoma; In 2019, a total of 97 drugs were successfully negotiated, of which 70 new drugs were negotiated with an average price drop of 60.7%, and 27 renewed drugs were negotiated with an average price drop of 26.4%. Related drugs involve more than 10 clinical treatment fields such as cancer, rare diseases, hepatitis, diabetes, cardiovascular and cerebrovascular diseases; In 2020, 119 kinds of drugs were successfully negotiated, with an average price reduction of 50.6%. The payment standards for drugs were determined simultaneously, and the patient’s expenses were reduced by nearly 70%.

　　The drugs negotiated by medical insurance are exclusive drugs, often innovative drugs and patented drugs, with high prices. Medical insurance plays a strategic purchasing advantage and talks about reasonable prices in the world’s largest market with 1.36 billion insured people, greatly reducing the burden on patients. According to statistics, compared with before the negotiation, through the dual effects of negotiation and medical insurance reimbursement, in 2020, the cumulative patient expenditure will be reduced by over 80 billion yuan.

　　In order to ensure that patients can buy, use and reimburse the negotiated drugs in the first time, in May this year, the National Medical Insurance Bureau and the Health and Health Commission issued a "dual-channel" policy in time, and the negotiated drugs were guaranteed through the "dual-channel" of designated retail pharmacies and designated medical institutions. At present, the list of two batches of negotiating drug allocation institutions has been published, and 19 kinds and 97 kinds of negotiating drugs in the two batches of lists are allocated in 5,572 and 84,000 designated medical institutions respectively. The National Medical Insurance Bureau has opened a public inquiry channel on the National Medical Insurance Service Platform (APP), and the list of institutions equipped with negotiated drugs will be dynamically updated.

　　Recently, the "2021 National Medical Insurance Drug List Adjustment Work Plan" was published, marking the official start of a new round of national medical insurance drug list adjustment. The negotiation access stage will be in 9-mdash; It will be held in October. At that time, another batch of new drugs will enter the catalogue through negotiation, and the benefits of patients will continue to expand, further reducing the burden on patients.

The picture comes from the Internet.

　　　　　　　On April 24th, Weibo, a man in Lanzhou was beaten by a foreigner for toasting, fermented online. The Weibo said that at about 23: 00 on the 23rd, three men from China toasted foreigners at Changyanbao Night Market in Xi ‘an, which led to a conflict, and foreigners left after beating China men who toasted.

　　　　　　　　Ma Cheng, a staff member of the restaurant, told The Paper (www.thepaper.cn) that the tables of the two sides were adjacent, and there were 5 men and 3 women at the foreigner’s table; Three China men drank more than 20 bottles of beer and went to propose a toast. Since then, there has been a conflict between the two sides. "Maybe foreigners don’t want to be disturbed."

　　　　　　　　According to China Business Daily, one of the three China men is from Lanzhou and the other two are from Xi ‘an. Lanzhou men said that there were few foreigners in Lanzhou, so they bet that they wanted to take a photo of drinking with foreigners and take it back to Lanzhou to show off.

　　　　　　　　The Paper was engaged in the discovery of the scene and saw that there was no obvious trauma on the beaten man. "Hua Shang Bao" reported that the man who was beaten (Lanzhou) asked the reporter to touch his head, and there was a big lump on it.

　　　　　　　　On the afternoon of 24th, He Min ‘an, a policeman from Changyanbao police station, told The Paper that he didn’t receive an alarm on the evening of 23rd and didn’t know about it. The person in charge of the political work section of Yanta Public Security Bureau said that he would investigate and understand the specific situation.

　　　　　　　　However, as of The Paper’s press release, Ma Cheng said that no police had gone to the incident hotel to investigate the incident of foreign men beating China men.

　　　　　　　　Xiao Lijun, a lawyer of Hubei Duoneng Law Firm, said that the behavior of foreigners beating others in the street has violated the Regulations on Administrative Penalties for Public Security. Even if the police did not receive an alarm, they should intervene in the investigation if they were determined to have violated the law after learning the news.

The following is the story of Ma Cheng (restaurant staff), the witness of the whole incident:

　　　　　　　　The two sides are drinking at the entrance of the hotel, and the two tables are adjacent. The foreigner’s table is 5 men and 3 women, dressed in casual clothes, and they all look less than 30 years old. Chinese here are three men, all middle-aged.

　　　　　　　　Both tables ordered barbecue and beer. Three China men drank more than 20 bottles of beer, while only three foreigners drank three bottles of beer.

　　　　　　　　At 10 o’clock in the evening (23rd), five foreign men got up and left somehow. Subsequently, one of the three China men went to the foreigner’s wine table to propose a toast, and after a foreign woman drank the wine, the toasted China man returned to his seat.

　　　　　　　　About 20 minutes later, another China man (from Lanzhou) at the table went to the foreigner’s wine table to propose a toast, while his two companions took pictures with cameras. At this time, the foreign woman who looks like an Asian shook her head and said English mixed with raw Chinese (didn’t catch what she said) without drinking. The China man who toasted then returned to his seat (I don’t know if he said anything).

　　　　　　　　Then, the foreign woman who refused to drink came to the China man’s wine table (sat down) and didn’t hear what he said clearly. Maybe she asked to delete the photo (video). After a few words, the foreign woman suddenly stood up and said, "Are you drunk?"

　　　　　　　　After that, the foreign woman ran to the side to make a phone call, and a few minutes later, the five foreign men who had left earlier returned to the hotel. One of the foreign men walked up to the Lanzhou man who made a toast and said "Hello". The two sides then said something to each other (didn’t catch the specific content). Suddenly, hearing a loud roar from China (Lanzhou) National People’s Congress, the foreign man picked up a beer bottle and smashed it on his head.

　　　　　　　　Chinese, who was beaten, also grabbed a wine bottle to fight back, but he didn’t hit anyone. Four foreign men followed him rushed over. One man pressed the first toast from China (Xi ‘an) to the ground, and several others surrounded the China (Lanzhou) men for beating. Meanwhile, another China (Xi ‘an) man at the wine table ran away with a phone (later he said he would call the police).

　　　　　　　　I quickly came to Indiana. At that time, there were two or three tables of guests beside me, and three or four of them also came to Indiana. At that time, I heard someone shouting "foreigners hit people." The two China men who were beaten were about 1.73 meters. The first foreign man to hit someone was about 1.8 meters, and the other four people were also more than 1.7 meters. Both sides were too strong to pull away.

　　　　　　　　The two China men who were beaten had no obvious trauma. But the man who was besieged said that he had a pimple (lump) on his head.

　　　　　　　　Since the quarrel, the two sides have been entangled for more than ten minutes. Later, the foreigner left, and the three China men involved sat at the scene for more than an hour before leaving.

　　　　　　　　The hotel didn’t call the police. At the time of the incident, no police arrived. Afterwards, no police came to investigate.　

　　Cctv news(News Network): Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has steered the rudder, observed and planned China’s economic development in the long history, the tide of the times and the global vision, based on the new development stage, implemented the new development concept and constructed a new development pattern, made a series of major decisions for China’s economy to lay a solid foundation, break through the key and win the future, and promoted historical achievements and changes in economic and social development.

　　In the first year of the "14th Five-Year Plan", although the COVID-19 epidemic is still raging all over the world and the world economy is struggling to recover, China’s economy has shown strong resilience and vitality, opening a new chapter of high-quality development.

　　Steady progress, the total economic output has reached a new level every year. As the second largest economy in the world, China’s GDP has maintained rapid growth since it broke through the 50 trillion yuan mark in 2012, and will reach a new level of 100 trillion yuan in 2020. In the first three quarters of this year, the economic growth rate of 9.8% continued to lead the world’s major economies.

　　内生动力不断增强。作为全球第一人口大国，14亿多人口和4亿以上中等收入群体，内需对经济增长贡献率已经超过80%。

　　高水平对外开放持续深化。货物贸易从20年前世界第六位上升到第一位，服务贸易从第十一位上升到第二位，对外直接投资从第二十六位上升到第一位，利用外资稳居发展中国家首位。

　　回望百年，中国共产党团结带领全国各族人民推动革命、建设、改革取得了重大成就、积累了宝贵经验，确立了社会主义基本经济制度，坚定不移推进改革开放，极大解放和发展了生产力，成功开辟了中国特色社会主义道路。

　　党的十八大以来，世界经济深度调整，但同时新一轮科技革命和产业变革日新月异，我国正处于结构调整、方式转变的重要阶段，以最高领袖同志为核心的党中央，明确使市场在资源配置中起决定性作用和更好发挥政府作用，在更高起点、更高层次、更高目标上推动新一轮经济体制改革；继做出“经济发展新常态”的重大判断之后，最高领袖总书记进一步明确了供给侧结构性改革这条经济工作主线，推动社会生产力水平实现整体跃升；党的十八届五中全会上，最高领袖总书记首次提出创新、协调、绿色、开放、共享的新发展理念。

　　Under the guidance of the new development concept, with greater efforts to promote reform and opening up, China’s economic structure is undergoing historic changes and has made historic achievements.

　　Historical changes have taken place in the industrial structure. In 2014, the added value of the tertiary industry surpassed that of the secondary industry for the first time. With the acceleration of industrial transformation and consumption upgrading, the service industry is accelerating, and new formats and models such as digital economy are emerging one after another. In the last two years alone, more than 50 new occupations such as integrated circuit technicians and carbon emission managers have been born. In 2020, the tertiary industry will account for 54.5% and become the first engine to stimulate economic growth.

　　The level of agricultural modernization has been continuously improved, the contribution rate of science and technology has exceeded 60%, the mechanization rate has exceeded 80%, and the staple food varieties have been fully covered. The grain has exceeded 1.3 trillion Jin for seven consecutive years. Among industries, high-tech industries have maintained a double-digit high growth, accounting for more than 15%.

　　Historical changes have taken place in the urban-rural structure. Efforts will be made to break the dual structure of urban and rural areas and promote hundreds of millions of farmers to settle in cities. At present, the urbanization rate of permanent residents in China has reached nearly 64%, ranking above the average level in the world. The scale of middle-income groups continues to expand, and the road to common prosperity is getting wider and wider.

　　The import and export structure has undergone historic changes. The export of high value-added and high-tech mechanical and electrical products accounts for more than half, the export of private enterprises accounts for more than half, and the import and export of emerging markets accounts for more than half. In 2020, China, as the only major economy in the world that has achieved positive growth in goods trade, has made important contributions to ensuring the stability of the global industrial chain supply chain and promoting the recovery of the world economy.

　　Coordinating the overall situation of the great rejuvenation strategy of the Chinese nation and the great changes that have never happened in the world in a hundred years, the General Secretary of the Supreme Leader has a profound understanding of the historical trend, grasped the law of the development of the times, nurtured opportunities in the crisis, and made new changes in the changes, and proposed to accelerate the construction of a new development pattern with the domestic macro-cycle as the main body and the domestic and international dual cycles promoting each other. The Fifth Plenary Session of the 19th CPC Central Committee made a comprehensive plan to build a new development pattern, which is not only a major measure to implement the new development concept, but also a major historical task in the new development stage, and it is also a strategic layout and a first move for China to grasp the initiative in future development.

　　Sail in the same boat, ride the wind and waves, and sail in Wan Li. Based on the new development stage, implement the new development concept, build a new development pattern, and promote high-quality development. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, hundreds of millions of people in China are United and forge ahead, taking advantage of the situation and pushing China’s economy forward bravely on the road of high-quality development.