Li Jiaqi sold out, but Hua Xizi plummeted by 90%

Hua xizi was attacked by traffic. 

On the live broadcast in Li Jiaqi, when consumers complained that a 79 yuan eyebrow pencil with Huaxizi was too expensive, Li Jiaqi did not introduce the quality of the product, but directly asked the consumers, "Has the salary increased? Have you worked hard? " In this sentence, Li Jiaqi and Hua Xizi were pushed to the forefront. 

Originally, everyone thought that Li Jiaqi was getting cold. To everyone’s surprise, Li Jiaqi didn’t get cold, and Huaxizi was miserable. When Li Jiaqi found out that he had said something wrong, he cried and apologized in the live broadcast room. After winning a great wave of sympathy, he immediately started to bring goods. On the hot search of public opinion on Li Jiaqi has also been divided into two factions, who believe that it is just a wrong sentence, and should not be harsh on Li Jiaqi. Moreover, 79 yuan’s eyebrow pencil is not expensive at all. While explaining to Li Jiaqi, these people are more supportive of Li Jiaqi. 

The other school thinks, isn’t it just an anchor with goods? When you’re full, you smash the pot? After making money from the poor, do you blame the poor for not working hard? These people, on the other hand, resolutely shed their powder and stopped shopping in the live broadcast room in Li Jiaqi. From the perspective of Internet public opinion, this incident has also pushed Li Jiaqi, which has been silent for a long time, to the top of traffic. 

This is just like Simba. Whenever there is a public opinion dispute, Simba can always turn decay into magic, making the iron powder loyal to him more iron, selling the goods at all and earning more. In the advertising circle, this is called exposure. As long as the exposure is large enough and how many people hate you, how many people will like you. When half the people in the whole network were cursing Li Jiaqi, the other half were shopping in the live broadcast room in Li Jiaqi.

According to the data, Li Jiaqi lost more than 1 million powder, but the live broadcast room sold better. Against the cusp of public opinion, Li Jiaqi continued to bring goods, and 50,000 single goods were robbed in only 3 seconds, which was impossible to buy at all. Commodities ranging from 10,000 to 20,000 are basically sold out in one second. This horrible ability to bring goods makes other anchors with goods far behind, which is far ahead. 

Those who scold Li Jiaqi and those who support Li Jiaqi are completely different groups. As the heat continues to rise, Li Jiaqi has lost millions of old powder, but it has also added a huge amount of new powder, and what remains is the hardcore fans of iron powder. For a super anchor, he is not afraid of controversy, and he is afraid that no one will pay attention. What really suffered from Waterloo was Hua Xizi, a domestic beauty brand deeply bound to Li Jiaqi. 

Hua Xizi was pulled out, just a Japanese product wearing a China brand coat. Hua Xizi’s brand is from China, but the foundry is Japanese. Even though China workers are employed, the foundry is set up in China, but it is actually run by Japanese. This makes many consumers spontaneously resist Hua Xizi. 

According to cicada mother’s data, Huaxizi’s sales in Tik Tok platform in August exceeded 100 million, ranking fourth among beauty and skin care brands. After entering September, the daily sales of Huaxi’s official flagship store is also about 1-2.5 million yuan. However, after the eyebrow pencil incident in Li Jiaqi, the daily sales of the official flagship store of Huaxizi plummeted by more than 90% to less than 100,000 yuan. But on September 7th, Hua Xizi’s sales in Tik Tok exceeded 10 million yuan a day. This kind of blow is not heavy. 

In fact, Hua Xizi is just a new brand of domestic beauty, which was established in 2017. Since its inception, it has been deeply bound with Li Jiaqi. How deep is this binding? In Li Jiaqi’s words: "Hua Xizi almost gave himself to me." 

In the beauty industry, marketing expenses have always been high. In other words, whoever can master the flow can take away the excess marketing expenses. According to public reports, Hua Xizi spends as much as 20 million yuan on marketing in the live broadcast room in Li Jiaqi every month. Hua Xizi almost bet his brand money on Li Jiaqi. Judging from the cooperation in the past five years, both sides are happy. Li Jiaqi made money, and Hua Xizi also exerted brand influence, ranking among the domestic beauty brands in China, and being able to stand on the same container as international beauty brands. 

You can succeed in Li Jiaqi and lose in Li Jiaqi. After the sales plummeted, Hua Xizi even published an outrageous "open letter". 

In this open letter, Hua Xizi didn’t mention eyebrow pencil or Li Jiaqi. On the contrary, in the letter, Hua Xizi also implanted his own brand vision: "promoting the beauty of the East and casting a century-old national makeup". Where is this to calm public opinion? This is clearly with the help of public opinion, and then give Hua Xizi a wave of free brand advertisements. Consumers did not see Hua Xizi’s sincerity, but saw Hua Xizi’s arrogance. 

The publication of this letter also made Hua Xizi’s public relations team resign collectively. Because public relations people don’t want to carry this pot and regard it as a shame in their careers, they just want to leave this wrong place and find the next owner quickly. 

Due to the collective resignation of public relations, Hua Xizi posted a new recruitment announcement, with an annual salary of 500,000-600,000, and a high salary for talents. It is worthy of being a domestic beauty head brand, and Hua Xizi is really willing to spend money. Whether Hua Xizi can reverse public opinion depends on whether there are great talents from heaven.

The captain agrees with Li Jiaqi: "It is not easy to make domestic brands." It’s not easy for Li Jiaqi or Hua Xizi, but those genuine domestic products that have been rooted in China for decades. 

Far ahead of Bluetooth! China people’s own "star flash" has come: 60% energy consumption, 6 times speed and 1/30 time delay.

Bluetooth technology was born in 1994 and was invented by Ericsson. Its original purpose was to make wireless headphones possible through wireless audio transmission.

In the past more than 20 years, Bluetooth is the most mainstream short-range wireless communication technology, which is widely used in mobile phones, headphones, handles, keyboards and other devices.

However, Bluetooth technology also has many inherent shortcomings.

For example, the delay of human-computer interaction devices such as Bluetooth mouse and handle, the audio quality and stability of Bluetooth headset, and the number of intelligent Bluetooth networking devices in the whole house are not satisfactory.

.



So, China people’s own "NearLink" came!

On August 4th, at the Huawei Developers Conference HDC023, Yu Chengdong, CEO of Huawei Terminal BG, announced that,

Huawei will introduce Starshine NearLink into HarmonyOS’s ecology.

What are the advantages of Star Flash over Bluetooth?

It is understood that Star Flash is a new generation of short-range wireless connection technology native to China. It is the first time that China’s communication industry has innovatively applied the experience and technology accumulated from following to leading the world for more than 30 years in the field of short-range wireless connection, which is another important milestone for China’s scientific and technological self-reliance.

Fast Science and Technology learned that in 2020, the Ministry of Industry and Information Technology took the lead in formulating the near field communication standard for Star Flash.

In September 2020, the Star Flash Alliance was formally established. It only took more than two years from the official start of standardization work to the first commercial use, and it became the fastest-growing short-range wireless technology in history.

Flash-related technicians said that Star Flash is to solve the demand that WiFi and Bluetooth can’t meet the ultimate experience such as delay and reliability in some subdivided scenarios of smart terminals and smart homes, rather than subverting WiFi and Bluetooth.

In terms of technical advantages,

Star flash has the advantages of low delay, high speed, high concurrency, high reliability, anti-interference and precise positioning.

Star Flash only uses 60% energy consumption of Bluetooth, and it can reach 6 times speed, and the transmission delay is only 1/30.

Star Flash can improve the air interface delay of e-sports mouse from millisecond level to microsecond level. In addition, with its high bandwidth and anti-interference ability, lossless audio that was difficult to achieve in the past with Bluetooth headset becomes a reality. In the smart travel scene, the positioning accuracy of Star Flash digital car keys has changed from meter level to decimeter level.

It is reported that,

As a member of the Star Flash Alliance, Huawei has contributed its wireless communication experience and technology precipitation for more than 30 years to the Star Flash standard.

For the first time, the 5G technology contributed by Huawei, such as Polar code, was shortened and made great contributions.

"321" China Eastern Airlines MU5735 aircraft flight accident investigation preliminary report released; The second trial verdict of the case of "impersonating Laoganma employees to defraud Tencent" an

[technology circle]

Yu Chengdong: Huawei’s consumer business was renamed Huawei’s terminal business and entered the commercial field in an all-round way.

Yu Chengdong, managing director of Huawei, officially announced that Huawei’s consumer business was renamed as Huawei’s terminal business at the new product launch conference of Huawei’s terminal commercial office, and it has entered the commercial field in an all-round way. In the future, Huawei’s terminal business will comprehensively cover two modules: consumer products and commercial products. Consumer products will continue to focus on serving mass consumers, while commercial products will focus on serving government and corporate customers. (36Kr)

Huawei’s Bluetooth Key Patent Announced

Tianyancha App shows that recently, the patent of "a vehicle control method, vehicle-mounted device and mobile terminal" applied by Huawei Technologies Co., Ltd. was announced. According to the technical scheme of the application, the positioning accuracy of the car Bluetooth key can be improved, the user’s intention can be recognized, the vehicle can automatically execute the operation instructions such as unlocking and locking the door, the use convenience of the keyless entry and starting function of the vehicle can be improved, and the convenience and comfort experience of the user in using the vehicle can be improved.

Apple claims that nearly 20% of the materials used in its products in 2021 will be recycled materials.

Apple published an article in official website on April 19th, saying that it used certified recycled gold in its products for the first time and more than doubled the amount of recycled tungsten, rare earth elements and cobalt. Since 2015, Apple’s use of plastics in product packaging has been reduced by 75%. (Interface)

 

Internet

The second instance verdict of the case of "pretending to be an old godmother employee to defraud Tencent": the appeal was dismissed and the original judgment was upheld.

It is learned from relevant parties that the second instance of the case of three people posing as employees of Guiyang Nanming Laoganma Flavor Food Co., Ltd. and defrauding Shenzhen Tencent Computer System Co., Ltd. has been ruled by Guiyang Intermediate People’s Court: the appeal was rejected and the original judgment was upheld. On December 29, 2021, the Nanming District People’s Court of Guiyang made a first-instance judgment on this case. Three defendants were sentenced to 12 years’ imprisonment, 7 years’ imprisonment and 6 years’ imprisonment respectively, and were fined, and three people returned Tencent’s compensation of 4.31 million yuan. (澎湃)

The Ministry of Industry and Information Technology has notified 37 apps that infringe on users’ rights and interests, and everyone broadcasts live and I love my family.

The Ministry of Industry and Information Technology recently organized a third-party testing organization to check the mobile Internet application (APP). Up to now, there are still 37 apps that have not been rectified, including live broadcast for everyone and I love my family.

It is said that Musk launched an offer to buy Twitter in about 10 days.

On the 19th local time, foreign media quoted people familiar with the matter as saying that Musk planned to launch a tender offer directly to Twitter shareholders in about 10 days. If it is successful, Twitter shareholders can choose to sell their shares at the tender price. According to the report, in addition to the cost of purchasing a 9.2% stake in Twitter, Musk is willing to pay 10 billion to 15 billion US dollars in cash. In addition, he also seeks to raise $43 billion needed to privatize Twitter by introducing other investors and debt financing.

Blackstone, Vista and brookfield have ruled out the possibility of financing Musk’s acquisition of Twitter.

According to market sources, Blackstone Group, Vista and brookfield have ruled out the possibility of financing Musk’s acquisition of Twitter. (Sina Finance)

Instead of boycotting advertisements, Netflix is considering launching a cheaper subscription plan.

Wilmot Reed Hastings Jr., co-CEO of streaming video giant Netflix, said on Tuesday that Netflix is now "quite open" to offering lower-priced subscription plans supported by advertisements. Hastings has long opposed adding advertisements or other promotional activities to the platform, but he said in a pre-recorded earnings conference call on Tuesday that it was "very reasonable" to provide customers with cheaper options. (Phoenix Net Technology)

 

[Car ring]

Less than two months after delivery, Huawei AITO asked the M5 official to raise the price by 10,000 yuan.

On the 20th, the official of AITO Automobile Co., Ltd., which is a cooperation between Huawei and Celestial, released the announcement about the price adjustment of the M5&the listing instructions of the standard version of the M5 rear drive, to adjust the prices of some models of the M5. Among them, the starting price of the standard version of Wujie M5 rear drive was adjusted to 259,800 yuan, which was 10,000 yuan higher than the previously announced price. (Sina Finance)

LI’s delivery was postponed in April because some supply chain enterprises could not supply.

On the evening of April 20th, LI said in a notice issued by the APP that since the end of March, some supply chain enterprises located in Jiangsu, Zhejiang and Shanghai in LI have been unable to supply due to the requirements of epidemic prevention and control. Therefore, it had a great impact on the production in LI in April, which caused some users to delay the delivery of new cars.

Guoxuan Hi-Tech signed a strategic cooperation agreement with Geely Commercial Vehicle.

According to the official news of Guoxuan Hi-Tech, Hefei Guoxuan Hi-Tech Power Energy Co., Ltd., a wholly-owned subsidiary of Guoxuan Hi-Tech, recently signed a strategic cooperation agreement with Zhejiang Geely New Energy Commercial Vehicle Group Co., Ltd. The two parties agreed that Hefei Guoxuan will supply power battery products to Geely commercial vehicles from 2022 to 2024, with an estimated total of 126,000 sets, including micro-surface, light truck and extended range.

 

Energy industry

It is reported that Contemporary Amperex Technology Co., Limited will release new power battery technology in the near future, but Contemporary Amperex Technology Co., Limited denies it.

Contemporary Amperex Technology Co., Limited denied that a new power battery technology would be released in the near future, and said it was a misunderstanding, so please don’t pass it on. Earlier, some media reported that Contemporary Amperex Technology Co., Limited related sources revealed that the company will prepare to release new power battery technology in the near future. (Sina Finance)

 

[Financial Street]

Everbright Securities: Received resignation reports from Yan Jun, chairman of the company, and Liu Jiping, chairman of the board of supervisors.

Everbright Securities announced that the board of directors received the resignation report of Yan Jun, the chairman of the company, on April 19th. Due to job adjustment, Yan Jun resigned as the chairman, director and convener of the Strategy and Development Committee of the Board of Directors. On the same day, the company’s board of supervisors received the resignation report of Liu Jiping, the company’s supervisor. Due to work adjustment, Liu Jiping resigned as the chairman of the board of supervisors, supervisor and member of the governance supervision committee of the board of supervisors. The company has noticed some media reports about other senior managers of the company. At present, other senior managers of the company have not changed, and the company’s operation and management are normal.

Bank of China Securities: Lin Jingzhen resigned as chairman of the company and elected Ning Min as chairman of the company.

Bank of China Securities announced that the board of directors recently received the resignation report submitted by Lin Jingzhen. Lin Jingzhen, Vice President of Bank of China, applied to resign as a director, chairman and director of the Strategy and Development Committee of the Board of Directors due to work arrangements. After his resignation, he will no longer hold any positions in the company. The board of directors elected Director Ning Min as the chairman of the second board of directors of the company.

Chairman of Bank of Nanjing: We will increase Suning’s capital stock in due course and do a good job of stability this year.

Bank of Nanjing held a performance briefing for 2021 and the first quarter of 2022. Hu Shengrong, Chairman of Bank of Nanjing, answered questions about the future layout of Bank of Nanjing’s consumer finance at the performance conference. Hu Shengrong said that the current acquisition of Suning Xiaojin still needs to wait for the approval of the regulatory authorities before realizing equity delivery. At the same time, after the delivery, Bank of Nanjing will study how to increase the share capital of Suning, and at the same time make a series of arrangements in terms of business model, business development planning and internal organization. The main task of Suning’s gold elimination this year is to "stabilize", do a good job in basic work, and achieve greater development next year. (澎湃)

The largest public pension fund in the United States: supporting the removal of Buffett as chairman of Berkshire Hathaway.

According to reports, Calpers, the largest state public pension fund in the United States, disclosed on April 19th that it intends to vote for Berkshire Hathaway’s shareholder proposal to replace Warren Buffett’s position as chairman. Before Berkshire Hathaway held its annual general meeting on April 30th, the California Civil Servant Retirement Fund disclosed its position in the announcement submitted to the US Securities and Exchange Commission. (Interface)

 

[real estate circle]

Evergrande plans to restart large-scale marketing, and the "May 1 Golden Week" 2000 existing home promotion scheme flows out.

According to market information, Evergrande internally issued the Notice on Issuing Ten Key Marketing Measures and Special Assessment during the Golden Week, requiring that the "May 1 Golden Week Grand Discount" and "Existing Home Grand Discount" be packaged. During the Golden Week, 2,000 existing houses will be launched, and the time range is from April 20th to May 5th, 2022. The notice was confirmed by relevant insiders of Evergrande.

Sunac Real Estate Group was forced to execute more than 38 million yuan.

According to the information disclosure website of China, on April 19th, Sunac Real Estate Group Co., Ltd. added a piece of information about the person to be executed, with an execution target of 38.51 million yuan, and the enforcement court was the Chaoyang District People’s Court. Sunac Real Estate Group Co., Ltd. was established in January 2003, with the legal representative Wang Mengde and the registered capital of 15 billion RMB, which is wholly owned by Beijing Sunac Holding Group Co., Ltd. (Interface)

 

[medical circle]

Netcom Kexing executives died, and the company responded: It is true.

Recently, an obituary about the death of Kexing executives was circulated on the Internet. The obituary shows that Cao Xiaobin, senior manager of the Government Affairs Center of Beijing Kexing Biological Products Co., Ltd., died on April 17, 2022 at the age of 45, and was signed by Comrade Cao Xiaobin funeral committee. Kexing confirmed that the news of Cao Xiaobin’s death was true. (Zhongxin Jingwei)

 

Aviation industry

“3• The preliminary report on the investigation of the flight accident of 21 "China Eastern Airlines MU5735 aircraft was released.

After investigation, the qualifications of flight crew, cabin crew and maintenance release personnel on duty meet the requirements; The airworthiness certificate of the accident aircraft is valid, the latest A inspection (31A) and the latest C inspection (3C) of the aircraft have not exceeded the inspection time limit specified in the maintenance plan, and there is no fault report and no fault reservation before the flight and short parking on the same day; There are no goods declared as dangerous goods on board; The navigation and monitoring facilities and equipment along the route involved in this flight are not abnormal, and there is no dangerous weather forecast; Before deviating from the cruising altitude, there was no abnormality in the radio communication and control command between the crew and the air traffic control department, and the last normal land-air call was at 14: 16; The two recorders on board were seriously damaged due to the impact, and the data repair and analysis work is still in progress.

 

More exciting content, all in the first financial APP.

15 days of "coming back from the dead" in Viya live broadcast room

Image source @ vision china

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

Expose Xiaomi car to get production qualification! The first product will be launched in the first half of 2024.

For rice noodles, the progress of Xiaomi Automobile is the most concerned thing for everyone. In recent days, Xiaomi Automobile has indeed ushered in new news. On August 23rd, it was reported in Reuters that an informed source revealed that Xiaomi Automobile had been approved by the National Development and Reform Commission to produce electric vehicles, which marked a step closer to the production and off-line of Xiaomi Automobile. However, this news has not been officially confirmed by Xiaomi.

According to Tianyancha, Xiaomi Automobile Technology Co., Ltd. has registered the website domain name of "xiaomiev". At the same time, there are media reports that Xiaomi Automobile Factory has recently started the recruitment of workers, opened a number of positions such as painting operators and battery workshop operators, and is preparing to increase production in December.

Enterprises with new forces have solved the qualification problem of building cars, and they have succeeded in building cars. Many new forces have died early because they have not solved the problem of "birth certificate". Self-tourists are a living example.

It is not an easy task for an enterprise to build an electric vehicle. First, it needs to comply with the National Development and Reform Commission’s Management Regulations for Newly Built Pure Electric Passenger Cars, and at the same time, it needs to meet the Ministry of Industry and Information Technology’s Access Regulations for New Energy Vehicles. Because the "double qualifications" of new energy vehicles are extremely difficult to obtain, many new car-making forces choose OEM to solve the problem of car-making qualifications.

Once the qualification of building a car is finalized, Xiaomi Automobile will surely usher in rapid development. Earlier, Lei Jun also said that Xiaomi Automobile will be officially listed in the first half of 2024, and plans to produce about 100,000 electric vehicles in 2024.

Judging from the news of previous exposure, the first product of Xiaomi Automobile is expected to be equipped with 800V high-voltage fast charging. At the design level, Xiaomi’s first product will adopt the shape of a four-door coupe, and it will also be equipped with intelligent driving assistance hardware such as laser radar, which will make the car more competitive in the market. In terms of price, we predict that the price of Xiaomi’s first product will not be low. After all, there are configurations such as laser radar, so its price will be around 300,000.

Write it at the end

At the end of March, 2021, Lei Jun said that he was ready to build a car. Up to now, the Xiaomi automobile project has passed more than two years. Although the progress is not fast, once the production qualification problem is solved, I believe that the process of Xiaomi automobile will be faster. We also hope that the first product of Xiaomi Automobile can land as soon as possible, and expect Xiaomi Automobile to bring us more surprises.

Wuxi, the "Millennium online celebrity" island, has been repaired!

  In the center of the ancient canal south of Wuxi Wuqiao and at the mouth of Huishan Bangkou, there is an island, which the locals call Huangbudun.

  As Kangxi, Qianlong and Wen Tianxiang all stayed here, the reputation of Huangbudun spread far and wide, and it can be called "Millennium online celebrity".

  Today, the island is being repaired and is expected to be completed before the flood season in June.

  Huangbudun has started a comprehensive repair.

  At 10: 00 a.m. on March 14th, I took a boat from Canal Park Pier, and soon arrived at Huangbudun, an island in the middle of the river.

  It is located in the northern section of Wuxi section of the Beijing-Hangzhou Grand Canal and has been a water hub since ancient times. Cargo ships are busy, sirens are blowing, and the Huangbu pier is also a busy scene.

  Scaffolding has been set up around Huangbudun, and workers are working on it. The reporter was informed that Huangpudun, a cultural relics protection unit in Wuxi that has been in disrepair for a long time, has started a comprehensive repair and is expected to be completed before the flood season in June.

  Huangbudun is surrounded by water and planted with weeping willows. The spring breeze blows, the willow shoots out, and the pier is lush.

  "These willows will be preserved, and miscellaneous trees that are unsightly or affect the safety of the building will be cleaned up and treated as a sparse forest." Rong Kanghua, technical director of Huangpudun repair project, pointed to the willow tree in front of him.

  He introduced that after on-the-spot measurement, Huangpudun is about 30 meters long from north to south and only 20 meters wide from east to west. It is not difficult to construct on this oval island with an area of less than one acre, and materials must be transported by ship. It is understood that the project began in January, mainly to upgrade and transform the building itself, to maintain the authenticity of its style, and to comprehensively improve the environment, greening and lighting at night.

  The repair project of Huangbudun is undertaken by Wuxi Urban Construction Development Group Co., Ltd.. Zhang Guodong, deputy general manager of Urban Construction Development Group Urban Investment Company, told the reporter that it has been more than ten years since the last maintenance of Huangbudun, and it was not an overhaul before, but the wall was painted, and the current situation of the building is worrying.

  After the field investigation by experts in water conservancy, cultural relics and gardens, it was found that the main reason for the damage of cultural relics buildings was that the floor inside the building was too low and the river was irrigated, which formed a basin-like effect.

  Therefore, the key point of this renovation is to reinforce and maintain the revetment, and innovatively set up a mobile flood control wall around the pier. When the flood season comes, the flood control wall can be installed according to the change of water level, so as to improve the safety factor of the pier and ensure that the impact of high water level on Huangbu pier in flood season is minimized. When the flood season passes, the wall will be removed, which not only protects cultural relics, but also does not affect the viewing.

  The Past Style and History of Huangbudun

  Huangbu pier, also known as Xiaojinshan, is circular with an area of 220 square meters, and is built with stone revetment. One said that it was named after the site left by Chun Shenjun (Huang Xie) who once treated Furong Lake here; Another name is Song Huizong. Huang Xin, a native of Shanyin, Zhejiang Province, came to Wuxi to manage rice industry, set up rice mills, build stacks, and often berth grain boats beside piers.

Huangbudun in the 1920s and 1930s

  Since ancient times, Huangbudun has been a scenic spot in the ancient canal. The temple on the pier was built in the Tang Dynasty and has experienced thousands of years of vicissitudes. Huangbudun was once known as ‘ Two Emperors (Emperor Kangxi and Qianlong of the Qing Dynasty), Two Emperors (Huang Xie of Chu and Wen Tianxiang, Prime Minister of Southern Song Dynasty) and One Clear Sky (& lsquo; Hai Qingtian ’ Hai Rui, a famous Ming dynasty minister, is famous for his boarding.

  During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat". During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat".

  In the 16th year of the Yuan Dynasty (1279), Wen Tianxiang, a national hero, was detained by the Yuan Army and passed by Wuxi in the north. He spent the night on the pier and wrote a poem "Crossing Wuxi". Poems are full of strong patriotism and national integrity. "Jinshan Ran Ran waves rain, tin water min min vegetation spring. Twenty years ago, I went to the road and walked three thousand miles away. The hero is not dead, but the father and the old are eager to meet. When I read about Cheng Ying’s keeping Zhao at night, I felt a towel once. "

Huangbudun after reconstruction in 1980s

  Ming Wang Yongji’s "A Brief Introduction to the Scenery of Xishan" records that "Wenchang Pavilion, Huancui Building and Shuiyuexuan, which are old buildings, are shaded by weeping willows, so they are inseparable".

Fan of Wuxi Huangbudun Figure painted by Qian Songyan

  In ancient times, Huangbu pier was known as "the flood can’t be drowned, and the water can’t be seen at the bottom". However, with the establishment of the flood control wall from Sanli Bridge to Wuqiao Bridge and the heightening of the ground, Huangbu Pier is no longer as high as before compared with the surrounding terrain. There were several floods in the 1990s, all of which flooded the piers and banks. On November 21, 1983, Wuxi Municipal People’s Government announced it as a municipal cultural relics protection unit.

  For thousands of years, Huangbudun has been closely related to the ancient canal in Wuxi, and the story of Huangbudun has been handed down from generation to generation among the people in Wuxi. Yu Youman, an expert in local chronicles, said: "Using Huangpudun well will be a online celebrity punch point for the Grand Canal."

  (Source: Comprehensive Wuxi Daily, Wuxi History)

Xiaomi Automobile was put into production in Beijing, and 53-year-old Lei Jun took 100 billion yuan to build a car! Also said that money is not afraid of losses.

Just yesterday, Xiaomi made a car and finally took a key step! The Ministry of Industry and Information Technology publicized the model and production enterprise of Xiaomi pure tram. Although the reporting enterprise is BAIC Group, the actual production address is Xiaomi’s own automobile factory.
In other words, Xiaomi is affiliated with BAIC’s qualification and got the "birth certificate" issued by the Ministry of Industry and Information Technology. According to media reports, this time Xiaomi will release two cars, namely SU7 and SU7MAX, which are expected to be launched in February next year.

In appearance, many people feel like Tucki P7, but the size is slightly larger. The interior includes a panoramic open roof and a borderless door design. The door glass is marked with Xiaomi logo, and even the sound cover is printed with Xiaomi logo, which means that Xiaomi’s own sound system is likely to be adopted.
The most critical car battery, Xiaomi uses ternary lithium-ion battery and lithium iron phosphate battery, which are from Contemporary Amperex Technology Co., Limited and BYD respectively. At present, Xiaomi’s factory in Beijing Economic Development Zone has started small batch production. Industry insiders estimate that the price will be within 300,000, and the sales volume will be 50,000 to 60,000 after listing next year. Compared with the sales volume of 100,000 in 2024 proposed by Lei Jun, there is still a big gap.
Although the new energy track is a hot spot now, it is really "rolling" in the industry. In the 200,000-300,000 range that Xiaomi focuses on, there are not only leaders such as BYD and Tesla, but also new forces such as Wenjie, Tucki and Zero Run.

Lei Jun should have thought of all kinds of consequences before he decided to build a car. When Lei Jun announced to build a car in 2021, he said something meaningful. He said that Xiaomi has a cash reserve of 108 billion, and we can afford it. He also said that with such a cash reserve, if you don’t fight seriously, you will be ashamed of your support for rice noodles.
However, I am afraid that this time, rice noodles will let Lei Jun down. More than 200,000 cars are not more than 2,000 millet phones, so consumers must carefully consider them.

Just like Xpeng Motors released its Q3 financial report yesterday, it lost another 4 billion yuan in one quarter, while in the first three quarters of this year, Tucki has already lost 9 billion yuan. I am afraid that the speed of losing money like this is as unbearable as Lei Jun. Although Xiaomi claims to have a cash flow of 100 billion yuan, it is impossible to use it all to build a car.
We must know that Huawei’s breakthrough in 5G this year has seriously impacted Xiaomi’s mobile phone business. Lei Jun can’t use too much money to build a car this time. I’m afraid Xiaomi is run out of luck, and it’s hard to get away with it.

Investigation on "Punching in online celebrity": Many serious cases of disturbing the people can be detained.

       CCTV News:In the last year or two, a very popular word on the Internet is: online celebrity punched in, which means that a video of a certain place was broadcast on the relevant platform, which aroused widespread concern, and then a large number of tourists and photographers went to the place to shoot and remember. The influx of people may have boosted local tourism revenue, but some uncivilized phenomena have also embarrassed these places with hot networks.

       Tongdeli is an alley in Suzhou, about 2 meters wide and more than 200 meters long. The 19 western-style houses here constitute the most typical buildings of the Republic of China in Suzhou. The old house named after a TV series is here. Thousands of tourists come here to take photos and punch in every day, and the lives of more than 100 households have changed.

one

       Aunt Xu is an old resident of No.8 in Tongli. In the past two months, she has received a large number of tourists to visit, take photos and consult every day. Her home was originally an actor’s rest area, and No.7 was the prototype of Su’s old house, but because the layout of the two houses is the same, Aunt Xu often takes the initiative to open the door to receive visitors in order to alleviate the pressure next door.

       Xu Lifang, a resident of Tongli, said: "There are very few uncivilized tourists who are still knocking at the door of Su’s old house in the middle of the night."

       Aunt Xu said that she actually welcomes everyone to visit, but there are some problems, and even the house number of her own "No.8 Tongdeli" has disappeared a few days ago. The location of the actor lounge in the play has also been affected by the large passenger flow.

one

       Lin Shengguo, a resident of Deli, said: "When someone opens the door in the whole community, once a person takes the lead to rush into the owner’s room, all the tourists will file in, and people will be packed around their homes in the morning. This situation is very common, just like my place, where I used to sit, and so are the tourists. Even the floor of my place was trampled, the board was broken, and some people fell in my place."

one

       On the roadside of Pingjiang, Suzhou, a small courtyard called Haneryuan is the prototype of the restaurant "Meat eater" where the hero and heroine of this hit TV series met. A large number of tourists have been jammed at the door for two months.

       CCTV reporter Wang Shengdong: "The surge of photo-punching passengers has also brought unprecedented pressure to the garden. For example, this century-old wall around me, many tourists have taken photos with their hands, and the wall has been destroyed. The garden has to arrange special personnel to maintain order at the door."

       Haner Garden staff: "Some of them are for consumption, but more people simply punch in for taking pictures, which will lead to many people trampling on the flowers and plants in our garden, and throwing garbage everywhere, which will affect the environment of our whole garden and elegance. There are stone bridges and Ping Jianghe, which are actually very dangerous for everyone."

one

       Destruction of flowers and plants is even more common in other places in online celebrity. Chengdu Airport Flower Field is an open sightseeing area built by Chengdu Shuangliu District in the landing area of the east runway of Shuangliu Airport. It has become a place for many tourists to punch in because it can photograph flowers and planes at the same time. The reporter saw at the scene that most tourists can enjoy the flowers on the observation deck, greenway and other places. However, many tourists ignored the fence, and even the staff dissuaded them, insisting on taking photos and playing in the flower planting area. Some flower fields near the sightseeing channel have been trampled by tourists, which is very conspicuous.

one

       The "online celebrity punch card place", which suddenly rises in heat, can be said to be an embarrassing problem for the local area. There are more tourists, and their popularity has been greatly improved; But the uncivilized behavior of tourists interferes with everyone’s normal life. The Dragon Boat Festival holiday is approaching, and relevant departments in some places have prepared emergency plans for the upcoming large passenger flow.

       Li Jun, a member of the comprehensive administrative law enforcement brigade in the Fengmen area: "Our urban management department has also joined forces with the public security traffic police, transportation and other departments to cope with the peak passenger flow during the Dragon Boat Festival holiday. We have put forward corresponding measures, such as one-way circulation of vehicles, and then our passenger flow has also gone from left to right, and timely guidance has been made to deal with the unexpected incident that happened to some tourists. For these uncivilized behaviors, we first educate them through community volunteers. "

       Ji Zhaoliang, secretary of the Party Committee of Jinfan Road Community, said: "One is the combination of dredging and blocking. If it is sparse, it is mainly because we have also made a hand-painted map, then we will divert residents or some tourists and go to other places to have a look. On the other hand, we have also posted some soft guiding signs at the exit of Tongli, so as not to disturb some normal lives of our residents. "

       In fact, these places in online celebrity are not the tourist attractions in our strict sense, and the short-term gathering of passengers by punching cards will bring great pressure to the local area. On the one hand, we call on tourists to travel in a civilized way and punch cards rationally; On the other hand, for uncivilized behavior, some legal experts said that excessive disturbance to the people and damage to the environment should bear the responsibility.

       Lawyer Cheng Xiaowen: "First of all, it is the provisions of the Law on Public Security Administration Punishment. Once there is a corresponding actor who disturbs some lives and normal life order of others, the public security organs can give warnings and punishments after reporting to the police, and in serious cases, they can be administratively detained."

       According to the lawyer, knocking at the door in the middle of the night and shouting the names of the characters in the TV series are also suspected of infringement. On the one hand, they disturb the normal rest of others. On the other hand, if residents can prove that this behavior has caused their physical, mental or health damage, then the actor should not only apologize, but also make financial compensation.

       Lawyer Cheng Xiaowen: "As a tourist, it’s good to visit people’s private houses, or other places in online celebrity, or to punch cards. First of all, you should travel in a civilized way, respect others, and you respect others, so you can get others’ respect for you."

       Some experts in the field of tourism also said that online celebrity’s punch-in fires quickly and the fever drops quickly, which often caught the local residents and functional departments off guard. Therefore, in addition to on-site emergency coordination due to too many tourists, various means can be used to keep the passenger flow in online celebrity stable, orderly and long-term.

       Deng Ning, vice president of beijing international studies university Institute of Tourism Science, said: "We can relatively explore some of its tourism products, or some tourist routes, and explore its connection with the so-called online celebrity land, so that this kind of people flow can have other places to visit, spend money and experience some local elements with more humanistic care besides punching in. In this case, In order to form a so-called complete tourism experience, it is especially necessary to combine with other local things, such as cultural and creative products, catering, performing arts and so on. It does not have to be physically focused on a certain point, and it can be extended a little more. "

Apple battery is difficult to change the network. Now it is "yellow cattle": online sales reservation number 10 yuan to 100 yuan

  A few days ago, Apple promised to replace batteries for some 6S series mobile phones for free, but many consumers complained that it was difficult to make an appointment, queue up and maintain. The Beijing Morning Post reporter visited two direct stores and found that there was a long queue of tens of meters waiting for mobile phone testing and maintenance. The staff admitted that it may not be possible to change batteries after waiting for 4 hours. At the same time, online "scalpers" appeared to help make an appointment, with prices ranging from 10 yuan to 100 yuan. Apple’s official customer service reminds consumers to repair and replace the wrong peak. If the documents are complete, it is recommended to go to the designated repair outlets for repair, but the Beijing Morning Post reporter randomly visited two outlets, but it was all in vain.

  Waiting for three hours in front of the door may not be replaced.

  Yesterday morning, the reporter came to the Apple Store in Sanlitun. Although it was not open yet, there were about 50 people lined up at the door, mostly consumers who came to test and replace the mobile phone battery. Xiao Wang, who was waiting with a mobile phone, told reporters that he had failed to make an appointment online many times. "I heard that because the battery is out of stock, even if it is queued on the spot, it may not be able to be changed, but I still want to try my luck." The security guard near the shopping mall said that the "surge of people" in front of the Apple store has become the normal state in recent days. "When there are many people, you have to turn a corner in a row."

  When the door opened at 10 am, people flocked in, and the staff guided a dozen consumers who had made a successful appointment to sign in first. One of the staff said that at present, hundreds of mobile phones have to be repaired every day. "Yesterday, there were more than 40 phones that were not repaired." He introduced that consumers who have not made an appointment like Xiao Wang can only test in the store but can’t replace the battery. "After testing, it is recommended that he go to our authorized outlets for maintenance, and the service is the same."

  Then the reporter went to Wangfujing Apple Store, just like Sanlitun Store, and there was still a long queue at the door of the store. "If the battery is available, it will take at least three or four hours to change it. We will give priority to customers with appointments." The staff explained that due to the large number of people replacing batteries recently, there are often out of stock situations, and the store will no longer accept non-reserved customers.

  Officially designated outlets eat two doors shut.

  What about Apple’s officially designated outlets that "provide the same service"? According to the list of outlets given by the staff, the reporter went to a maintenance point on the 9 th floor of Sun Dong’ an Square, but he was turned away. A notice posted on the door said, "Our store is suspended due to internal business integration and maintenance." The reporter dialed the contact number and was told that when to resume business, he still needed to wait for a notice.

  Later, the reporter went to the designated maintenance point in the Sanyuanqiao Third Real Estate Building in Chaoyang District, which is also the "Iron General" to close the door. The business hours here are only from Monday to Saturday. Two consumers who came to replace the battery had to sigh and go home. "The appointment can’t be made, and the store can’t be arranged. After listening to the words of the store staff, I ran over and thought that I could finally repair it, or I ran for nothing!"

  Subsequently, the reporter randomly dialed seven officially designated maintenance outlets as customers, and only two of them were successfully connected. Among them, the staff of the maintenance network on the second floor of the post office of the Asian Games Village in Chaoyang District introduced that there were more than 20 people waiting in line in the store at two o’clock in the afternoon. "If you want to repair it, you have to come early." He especially reminded consumers to bring their mobile phones, packaging boxes, three-package cards, invoices and ID cards before they can be repaired. Generally, it is necessary to leave the mobile phones in the store for about a week to replace the mobile phone batteries.

  The online "yellow cattle" selling business is hot.

  Apple’s free "battery" is so hard to enjoy, but it allows "yellow cattle" to find business opportunities and sell Apple’s after-sales appointment number online. The reporter searched a website for two keywords: genius bar and appointment, and hundreds of related "treasures" appeared, some of which indicated the appointment numbers of the day and the recent purchase of Apple. The optional locations included many cities in China, and the prices ranged from 10 yuan to 100 yuan.

  One of the stores is called "Appointment Expert", which only sells the appointment numbers of Shanghai, Beijing, Shenzhen and other places, and this "baby" sells 174 times a month. The reporter consulted as a customer. The other party said that the prices of all store reservation numbers in Beijing are 50 yuan. "The prices in every place are different, and other cities are more expensive than Beijing!" He also said that it is the earliest time to buy the reservation number after 3 days. "Give me your information. After I make an appointment, you can go directly with your ID card."

  The reporter consulted another seller. He said that he can get the reservation number two days later, but the time is random and the stores are random. When the reporter asked why it was difficult for others to make an appointment with him, the other party changed the subject and did not answer.

  Apple customer service suggested peak fault maintenance.

  In this regard, Apple’s official customer service said that it was not long before Apple’s 6S battery replacement policy was introduced, with more customers and greater pressure on supply, so many stores could not replace batteries for consumers in time. In addition to stores, consumers can also hold mobile phones, three-guarantee cards, invoices and ID cards to a number of officially designated outlets for testing and maintenance. As for the case that the reporter mentioned that he was "closed", the customer service suggested that it is best to go before the working day and communicate with the outlets by telephone in advance.

  The customer service staff also reminded consumers that all mobile phones that meet the requirements of battery replacement within three years can be tested and maintained for a long time. If they are not in urgent need, consumers are advised to avoid the current peak maintenance.

  Beijing Morning Post Live News

  Reporter Kang Jiawen and photo

Original TOP10 List of Top Search Stars in Weibo in 2023! Zhao Lusi ranked 10th, Sean Xiao lost to Bailu 4th, and the champion was Hot Search King.

Original title: TOP10 list of the most popular stars in Weibo in 2023! Zhao Lusi ranked 10th, Sean Xiao lost to Bailu 4th, and the champion was Hot Search King.

The 2023 TV series is no longer just the top-notch world of Yang Mi, Dilraba, Sean Xiao and YiBo. On the contrary, there are many post-95 generation conflicts. For example, Zhao Lusi in Hiding Secretly, White Deer in Long Moon Blooming, Dylan, Leo, soso, Esther Yu, Zhou Ye and others are the hottest stars nowadays. near futureWeibo released TOP10, the star with the most hot searches in the first half of 2023! Zhao Lusi was tenth, Xiao Zhan was fourth, Bai Lu was third, and the champion was really a hot search king!

In the first half of 2023, the star with the most hot searches TOP10: Zhao Lusi made 300 hot searches on the list.

Zhao Lusi ranked tenth with 300 hot searches. Zhao Lusi has been dominating the screen in recent years. First, Chen Qianqian, a rumored movie, was on fire. Later, Try the World and Brilliant Stars starring Zhao Lusi all had high popularity. In 2023, Zhao Lusi was still very popular. First, she appeared in the inspirational drama "Houlang" with the theme of traditional Chinese medicine, and then her partner Chen Zheyuan’s "Can’t Hide Secretly" was broadcast.

The hot topics of "After the Waves" and "Can’t Hide Secretly" are both amazing. Although the reviews of both dramas are bipolar, there is a high topic if there is Zhao Lusi. Especially, "Can’t Hide Secretly" was broadcast in the summer prime time. Even though there was "Long Wind Crossing" in the same period, Sean Xiao’s "jade bone Yao" and Yang Yang’s "My Human Fireworks" were all broadcast, but the popularity of "Can’t Hide Secretly" has not been compared, and the play has a high popularity overseas. Zhao Ruth’s momentum in 95 flowers is really unstoppable!

In the first half of 2023, TOP10, the "most frequently searched" star: Andy made 300 hot searches on the list.

Although Andy, the queen of traffic, didn’t broadcast a new drama in the first half of the year, her popularity was still amazing. In the past, Andy’s films "Sweet honey is as heavy as frost", "Dear, beloved", "Please give me more advice for the rest of my life" and "Aquilaria sinensis is like crumbs" all got good results, which made Andy secure her position as the queen, and her every move would become a topic. This summer, Andy is coming back with a new drama "Sauvignon Blanc"!

"Sauvignon Blanc" is an S+ heavy costume drama produced and broadcast by Tencent, which is adapted from Tonghua’s novel. The three men advocate late Italy, JC-T and Deng Weiyan are all highly valued, and their people are also very attractive. "Sauvignon Blanc" is expected to be broadcast in late July. Everyone expects this drama to make a splash for this year’s unpopular summer file. I believe Andy’s drama will not let everyone down.

In the first half of 2023, the star with the most hot searches TOP9: Esther Yu’s hot search list was 315 times.

Esther Yu 2022′ s two plays, Freesia Tactics and A Little Forest for Two, have greatly benefited her, especially Freesia Tactics, which made Esther Yu become a popular flower after 1995. Previously, Yang Mi and Zhao Liying dominated the world with 85 flowers, followed by Dilraba and Andy with 90 flowers. However, since last year, the post-1995 actors have taken turns to dominate the screen, and Esther Yu is now as hot as Zhao Lusi because of the success of Freesia.

After these two dramas, Esther Yu has not aired any new works, but her costume dramas "Six Prayers for the Present" and "Feather of the Cloud" are highly topical. In particular, Zhang Linghe’s "Feather of the Clouds" is the second one. Reuters often makes hot searches for all kinds of shooting of this drama. Esther Yu even made hot searches for more than 300 times in the first half of the year without any new drama broadcast. She really brings her own topic.

In the first half of 2023, TOP8, the star with the most hot searches: KUN made 317 hot searches.

Zhao Lusi, Andy, Esther Yu and others went on the hot search list mostly because of their star charm, but KUN didn’t go on the hot search because of a good thing. A while ago, KUN was told by paparazzi that she had a one-night stand with an amateur and asked her to have an abortion. Her mother illegally installed a pinhole camera and asked someone to follow her, and then she made a false report. When the incident first came to light, Weibo Hot Search was almost occupied by KUN.

Although KUN issued a statement apologizing afterwards, it still damaged the image. Many programs that KUN participated in before the accident were also taken off the shelves overnight, and the shots on the variety show were cut out.

In the first half of 2023, the star with the most hot searches TOP7: Jackson Yee hot search list 331 times.

Jackson Yee is definitely the most successful idol singer turned actor. He showed his mature acting skills in The Longest Day In Chang’an, which were not inferior to those of the old opera bones. After that, Better Days, the film starring Zhou Dongyu, also created a high reputation and a high box office, and now it has a place in the film circle.

In the first half of 2023, Jackson Yee participated in the movie "Man Jiang Hong" directed by Zhang Yimou, which is one of the most popular movies in China this year, and it broke out at the super-high box office of 4.5 billion yuan. Jackson Yee also won the seventh place on the list with 331 hot searches.

In the first half of 2023, TOP6, the star with the most hot searches: Jason made 341 hot searches.

Jason is a famous singer in China, and many people should have heard of his voice. He has sung the theme songs of many popular dramas, such as to the sky kingdom, swords of legends, Why Shengxiao Mo, and Aquilaria Resina. This year, Jason’s latest concert tour started, which also made him get on the hot search constantly, and the topic kept on.

TOP5: Song Yaxuan, the star with the most hot searches in the first half of 2023, made 346 hot searches on the list.

Song Yaxuan is one of the members of the Youth League in the era of the popular Men’s League. He is the lead singer and facade of the group and has a high popularity. He is also the darling of variety shows. This year alone, he joined two popular variety shows, Ace to Ace and All Staff Acceleration. Song Yaxuan won the fifth place with 346 hot searches.

TOP4, the star with the most hot searches in the first half of 2023: 484 hot searches in Sean Xiao.

I didn’t expect Top Stream Sean Xiao to rank fourth! Xiao Zhan broadcast two dramas in 2023, one was the drama Na Pianhai in My Dream, which started in June, and the other was jade bone Yao, which was ranked in the summer file. In contrast, "Na Pianhai in My Dream" has a better reputation. It not only made it into the top ten in terms of ratings and webcasts in the first half of 2023, but also scored 7.5 in Douban.

Recently, "jade bone Yao" is relatively silent. Compared with the goddess Sean Xiao, everyone in "jade bone Yao" is talking about the face value of the female director Min. In recent years, Sean Xiao began to try to broaden the theater, and at the same time, it can maintain the heat of the top stream, which is really amazing. Although the number of hot searches is not the most, Sean Xiao’s every move is still attracting attention.

In the first half of 2023, the star with the most hot searches TOP3: White Deer Hot Search was listed 489 times.

This year, Bailu topped the list of hot searches in Weibo with "Long Moon Blooming", and it was fully searched for 500 times! From the beginning to the end of "Long Moon Blooming", the degree of discussion has never been lower. During the hot broadcast, Bailu, Leo and Chen Douling almost lived on the hot search in Weibo, and the fiery red of the play also caused the traffic of Bailu to rise.

After "Long Moon Blooms", White Deer’s every move has become a topic, from her new drama "Going North" to her participation in the variety show "Run", which has caused heated discussion. Many people are optimistic that White Deer is expected to become a new traffic goddess after Andy and Dilraba.

TOP2, the star with the most hot searches in the first half of 2023: YiBo made 606 hot searches.

YiBo beat Sean Xiao and Bailu to win the second place! In recent years, YiBo began to move to the big screen. In the first half of 2023 alone, YiBo was connected to three films. First, co-star Tony Leung Chiu Wai’s The Unknown, and then April’s King of the Sky and May’s China Youth: Me and My Youth were also released, all of which were big productions with high topics.

Throughout the first half of the year, YiBo made a hot search on the list for 606 times, and the charm of Top Stream remained undiminished. And then there are two movies in YiBo, Enthusiasm and Peacekeeping Riot Squad, which are also expected to be scheduled for 2023. YiBo is going to dominate the cinema schedule this year!

TOP1, the star with the most hot searches in the first half of 2023: Dylan’s hot search list was 607 times.

The champion is Dylan! Since last year’s "Freesia", Dylan has become a popular actor in one fell swoop. In 2023, there was not only a hit of "Floating Map" in Dylan, but also his workplace drama "Come on today" and his partner Zhou Ye’s Republic of China drama "Youth in War" were broadcast. These plays were all performed by Dylan before he became popular, and some of them were not even the protagonists, but they still had a hot topic because of Dylan.

In the first half of the year, Dylan made 607 hot searches, which were not only broadcast by many dramas, but also talked about constantly because of her participation in the variety show Fifty Kilometers of Peach Blossom House and her new dramas "Taking Love as a Camp" and "Da Feng Da Geng Ren". Taking Love as a Camp, Dylan is the partner of the new generation of Xiaohua White Deer, and the costume drama Da Feng Da Geng Ren is the partner of 95 Hua Tian Xi Wei, both of which are popular and topical.

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