Original Wang Yaqi Dianshang Online

Text | Wang Yaqi

Editor | question

The girls have supported a batch of new brands of domestic products in the small red book and live broadcast room.

From Perfect Diary, Huaxizi, Winona, Runbaiyan to Tangduo, these online celebrity beauty cosmetics, which made their fortune online, have the ability to compete with industry giants such as L ‘Oré al and Estee Lauder. Commercial competition is not about temporary gains and losses. How long can consumers who love early adopters keep their enthusiasm? Will the aura of traffic always care for new brands?

There is an important formula in the field of management-customer lifetime value/customer acquisition cost, that is, LTV/CAC. Ideally, both LTV and CAC will develop in the best direction with the increase of brand awareness and the expansion of product sales channels. But it is difficult for most enterprises to do so.

In the early stage, new brands used the marketing methods that young people like to get the most accessible customers, so they need to win over potential consumers. Later, if the product itself remains unchanged, it will become more and more difficult to acquire customers, and the cost of acquiring customers will become higher and higher, while the lifetime value of these new customers will further decline. If you pull it for a longer time, it is difficult to make a move only by relying on the line.

In 2021, these new brands that made a fortune online collectively opened offline stores. Comparatively speaking, having offline sales channels means providing consumers with more experiences and services, and the life cycle of offline brands is often longer.

But for new players, the offline operation rules are not as easy to master as expected. "We have to look at hundreds of brands every year, but the real strength to do offline may be less than 10%."

"The shopping guide equipped in the counter was originally designed for us to cultivate ourselves?"

"Is it necessary for us to participate in the overall activities of 1500-300 in the shopping mall?"

"What is the difference between the two modes of joint venture and leasing? Where does the cost structure of opening an offline store come from? "

These questions raised by new brands when they entered offline have deeply impressed Huan Wang, the head of new domestic beauty products in Yintai Department Store, in the past two years. "Mature brands that started from offline at the beginning, such as L ‘Oré al Group’s brands, are familiar with opening offline stores, and the docking between the two parties is very fast. But new brands are different. They often need us to get involved deeper and give more detailed suggestions. "

On December 25th, Winona opened its first national department store in Hangzhou. On January 14th, the 14th national store of Orange Blossom settled in Wuhan. Further, cutting-edge brands such as Run Baiyan, Dr. Ai Er, and Yilian all revealed their plans to expand their offline business. "E-commerce Online" takes Winona and Tangduo as observation samples, and dissembles in detail several capabilities necessary for the new brand to expand offline.

Site selection depends on passenger flow and customer group attributes

Winona is not without offline experience. She first entered hospitals and pharmacies, and she is equipped with an offline team.

However, this kind of offline expansion is not the same as entering a department store in essence. The former is still the logic of distribution and supply, while the latter is the logic of self-operation by opening its own counter. Winona’s first offline store was located in Hangzhou Yintai Department Store West Lake Store. In 2020, Winona settled in Watsons, and the Huan Wang team who noticed this trend contacted Winona, which coincided with the latter’s intention to develop into department stores. The two sides began to dock in July last year, and they communicated before and after for almost half a year.

"E-commerce Online" understands that there are often several basic processes for a brand to enter a department store and open a counter. First, it delineates the city and selects the region, and then it negotiates the location and decoration design, which also includes the allocation of personnel and goods. Winona is very clear about the site selection, and the city is locked in Hangzhou. Huan Wang told reporters, "On the one hand, it is because Hangzhou’s own environment is relatively open and it has a high degree of acceptance of new brands; On the other hand, Winona’s products focus on sensitive muscles. The consumer groups in Shanghai and Hangzhou are more fashionable, and consumers use makeup frequently. Some Light medical cosmetology have a certain burden on the skin and are more prone to sensitive muscle groups. "

Winona is located in the side hall, close to the entrance of the shopping mall.

In other words, where the consumer groups are, the counters will be opened, which is the core strategy of Winona’s site selection.

The idea of Orange Blossom is generally similar, and it also values the indicators on the consumer side. Tangduo told reporters that Tangduo plans to basically cover the provincial capital cities in 2022.

The first idea of site selection is to look at people’s traffic. For example, Wuhan Yintai Creative City has a high average daily traffic and can rank among the top five local shopping centers. The second is the spectator group attribute. According to the relevant person in charge of the Orange Blossom brand, "the core consumer groups of Orange Blossom are concentrated in the age of 15-25, mainly college students and young women who have just entered the workplace. Many colleges and universities such as Wuhan University and Huazhong Normal University have gathered around Yintai Creative City, and the customer groups are highly matched with the core consumer groups of Orange Blossom."

The difference is that Winona and Juduo show different tendencies about who their neighbors are.

Among many department stores in Hangzhou, Winona finally chose West Lake Yintai. An important reason is that the high-end cosmetics brands here are relatively complete, and Winona’s competing products are also here, which means that the consumer groups in this area are relatively accurate and have been verified by competing products; Although the orange flower finally settled on the first floor, its initial point of view was that the first floor of the shopping mall was close to the subway exit, and the BA Jewelry Bureau was next door. "Comparatively speaking, Tangduo doesn’t mind that its neighbors are non-beauty trend brands such as POP MART and Twelve Light Years, which is really different from the past mature offline brand location ideas." Qing Yang, the person in charge of docking orange blossoms in Wuhan Yintai Creative City, said.

Juduo Wuhan Yintai Creative City Branch

The most important thing in "people’s freight yard" is people

For new brands, every step of offline business is a process from 0 to 1.

In the process of docking, Winona spent more time and energy in the counter design. Mature brands have their own templates, which can be basically copied. However, as an offline counter for new brands, except for the brand DNA elements, the overall image should be re-planned. Once the planning is completed, all stores will not be easily changed, so it is very cautious. The reporter learned that Winona found four design companies to compare the schemes respectively, and spent more than two months on image design.

Then there is the selection. It is not a good explosive product sold online, but it will definitely sell well offline. The offline layout is more spatial, and the requirements for the placement of goods are more clear. Huan Wang revealed, "In the initial stage of counters, most brands will display their own star series and explosive products, which is no problem. However, offline stores are located in different areas, and the portraits of consumers in various places are more detailed, which is almost a thousand stores and thousands of faces. For example, the climate in the north is dry and moisturizing products sell better. This requires the brand to make adjustments according to the product matrix and changes in local consumer groups, and constantly adjust with the store operation stage. "

Winona is the first store (counter) under the national line, and the final color scheme is mainly red and white.

The basic requirements for a new brand to open offline stores will come from many aspects: 1. There are at least 30 SKUs, and it is difficult for a single product line to meet the diversified consumption needs of offline customers; 2. A professional offline team, generally at least 10 people, with positions including business, operation, training, marketing and goods management personnel; 3. With stable financial support, offline sales tend to be long-flowing. The annual sales of offline counters are basically in the scale of several million, and the head can also be several hundred million, but overall, there is no online explosive high sales efficiency; 4. The offline experience and service need the brand to be equipped with offline planning.

Huan Wang told reporters that at present, less than 10% of new brands meet these four points at the same time, and a large number of new brands do not have the strength to directly open offline counters. It is worth noting that the determination of location, the design of counters and the choice of goods essentially point to the business field and goods. However, it is actually people who are more important to do offline business. What new brands really need to overcome in developing offline teams, including shopping guides in stores and operating teams operating offline stores.

Shopping guide is very important for offline stores.

Different from online business, in addition to sales volume and GMV, repurchase rate and member recruitment are indicators that new brands need to pay more attention to. The offline business logic is that high customer unit price, high transaction rate and high repurchase rate drive the consumption of members, thus making the business more stable-mature offline brands, such as L ‘Oreal, Estee Lauder, Shiseido and other large beauty groups, have high membership stickiness, and often value the development of new indicators; However, the new brands that started online, with rich online marketing methods, are not short of traffic and innovative ability. What they value more is brand loyalty, that is, the number of members, which puts higher demands on the shopping guide team.

"Offline depends on people to sell goods, and consumers will receive information deeper than online. If the goods are used well, they will have a sense of body on the spot. Making a professional training plan for shopping guides is a part that many brands have neglected in the past. An excellent shopping guide needs a comprehensive understanding of the brand and a targeted product recommendation ability for different consumers. "

In addition, the change of thinking of the operation team is also very important. Huan Wang, for example, has different publicity rhythms. Apart from double 11 and 618, Shuang Dan is also an important activity node for department stores. With different preferential schemes, online products are more explosive strategies, and the strength of single product discount will be strongly linked to sales volume. However, the promotion effect of a single brand under the line is limited, and the promotion effect is better because of the full reduction of activities in the mall as a whole. There is also the requirement of efficient inventory management, which needs digital management to avoid the situation that there is too much backlog of offline goods, or customers with too little goods can’t get the goods at home.

Which is more fragrant, joint venture or lease?

For a new brand that started online, the offline business needs to be properly planned and arranged, and it can’t be decided by slapping the head.

It is planned to open a perfect diary of 600 offline stores by 2022. Today, there are more than 280 stores, but the pace is too fast, and one-third of the stores are repeatedly closed, opened and closed; Hua Xizi, who is cautiously exploring on the edge of expanding offline business, has already revealed the plan to open a shop under the cable, but today she is still testing the water frequently through one offline flash after another. Rapid expansion, or cautious wait and see, are different choices, but also suitable for brands at different stages of development.

At present, the ways for new beauty brands to carry out offline business are also diversified: entering CS channels such as Sephora; Settle in beauty collection stores such as colorists and plum blossoms; Flash-flash at multi-business points in the center of the shopping mall; Open offline stores or counters. The first two are traditional distribution logic, which has the advantages of lower cost and can quickly test the acceptance of offline customers for brands. The disadvantage is that there is almost no service and experience, and the display and publicity effect of brand concept is also weak. The latter two are more direct in shaping the brand mind, but the disadvantage is that the brand needs to have a stable cost investment.

The cost of opening an offline counter mainly comes from decoration and design fees, staffing fees, shopping malls or rental fees, utilities and so on. Among them, the cost of each brand in decoration design is different, and the cost per square meter ranges from 5000-50000 yuan; Staffing costs are basically 8% of sales; The level of shopping malls or rental fees depends on the different modes of cooperation-in the joint venture mode, the main business is shopping malls, and there is no extra rent, but all sales will be sampled; Under the leasing mode, the brand needs to apply for a business license separately, and the shopping mall does not take any points, but only collects rent.

Comparatively speaking, the joint venture will have an account period, and the cooperation with the mall will be deeper. Winona adopts the joint venture model. Leasing has no accounting period, which makes it easier for brands to control costs, manage profits and liquidity. The perfect diary that opened more than 280 stores and the orange flower that just opened the 14th store all adopt the leasing mode. What needs to be paid attention to is that there will be great differences in rents and pumping points in different regions, different shopping malls and different locations in shopping malls. According to an industry insider, in Zhejiang, for example, the monthly rent per square meter fluctuates between 100-1000 yuan, and the percentage of sampling points ranges from 10% to 20%.

In the past two years, new brands that have grown up online have dug up the first bucket of gold on the e-commerce platform, occupying the eyes of capital and market. But how to grow from a new brand to a mature brand, and to whom should this baton be handed over?

Li Hao, managing director of Light Source Capital, said in an interview with the media that the competition of consumer brands in China is in a changing stage from the incremental market competition environment to the stock market competition environment. In the incremental market, the core strategy is to improve market penetration, the growth efficiency is greater than the profit efficiency, the explosive product strategy is greater than the brand strategy, the sales capacity is greater than the supply chain capacity, and the single channel strategy can be established; However, in the stock market, the core strategy is to enhance product strength, profit efficiency is greater than growth efficiency, brand strategy is greater than explosive product strategy, supply chain capacity is greater than sales capacity, and omni-channel strategy is necessary.

"Between department stores and brands, it is no longer a simple relationship between Party A and Party B, sales drawing or rent delivery. We are still growing with each other to help brands expand their business scale. " Behind the offline layout of many new brands is the traditional department store industry and the new brands transformed offline, standing at a meeting point. The running-in place of both parties is scattered in the details of each link, which is an all-round adjustment from personnel allocation, product structure and operational thinking. Qingyang revealed that they are also constantly adjusting the way of cooperation with brands, and creating samples and running models through joint brands.

From a better understanding point of view, this is like a change of identity-the brand docking team in the department store industry, Huan Wang and Qingyang are changing from a simple docking role, and now they need stronger operational capabilities, more and more like Tmall’s second child. From offline to online, and back to offline, the growth of the brand has a different trajectory, but the same is still the logic of doing business: good products, consumer service thinking, and operational ability to keep pace with the times are still the core competitiveness of the brand.

Original title: "online celebrity Beauty, Group Battle Store"

　　CCTV News:After the combination of Shenzhou 14 manned spacecraft and space station successfully achieved autonomous rapid rendezvous and docking, the astronauts entered the orbital module from the return module and successfully entered the Tianhe core module.

　　After completing all preparations according to the procedures, astronaut Chen Dong successfully opened the doors of Tianhe core cabin. At 20: 50 on June 5, astronauts Chen Dong, Liu Yang and Cai Xuzhe all entered the Tianhe core cabin in turn.

　　Shenzhou 14 astronaut Chen Dong:Shenzhou 14 reported that the crew had successfully entered the Tianhe-1 core cabin. China’s space home is now under our watch, and the third space station is the third best, so we will go all out.

　　Shenzhou 14 astronaut Liu Yang:Now that we have entered the core cabin, we will soon have a dream and a dream. By then, we will build Chinese’s own space station, which is our space home.

　　Shenzhou 14 astronaut Cai Xuzhe:We must live up to our mission, operate carefully and complete the task satisfactorily. Please rest assured the Party and the people!

　　Beijing Flight Control:Beijing understands. Congratulations on the smooth entry of Shenzhou XIV into the space station. You have worked hard. I wish you a smooth 6-month work in orbit!

　　In the follow-up, the astronauts will carry out related work as planned.

　　Liu Weibo, Associate Research Fellow of China Astronaut Research and Training Center and Deputy Chief Designer of Manned Space Engineering Astronaut System:Astronauts We can see from pictures and psychological data that astronauts adapt to the space environment very well, and they are in good condition and full of energy. We saw that our astronauts could adapt well to the transition from gravity environment to microgravity environment, and they adapted quickly. With their language bulletin, and cooperate with some work inspection. For the preparation of rendezvous and docking, they have successfully completed the task and are in very good physical condition.

Be pragmatic and resolute, and strive for the first place. After the 2022 work meeting of Chuanzhong prison was held, the spirit of the meeting quickly aroused strong repercussions among the majority of police workers. All units, in combination with the actual situation, take various forms to do a good job in learning, communication and implementation. Prison leaders and middle-level cadres focus on the spirit of the meeting, talk about feelings, reason ideas and discuss measures, and work hard to promote the sustained, stable and high-quality development of prisons!

Ding Zuo, Deputy Secretary of the Party Committee and Political Commissar of the Prison

The prison work report objectively summarizes many achievements made in the past year, accurately analyzes the new situations and challenges currently faced, and clearly points out the overall thinking, goals and specific measures of prison work in 2022. The whole prison police staff will focus on the goal of "grasping and improving" in four years and four steps, actively focus on the latest decision-making arrangements of the party committees of the provincial offices and bureaus, take catching up and surpassing as the main line, take the team’s "four modernizations" construction and the "strengthening the police and casting souls" project as the starting point, strengthen theoretical arms and build political loyalty; Strengthen the guidance of party building and lay a solid foundation for development; Strengthen the strict management of police and have a clear "eight orientations"; Strengthen propaganda and guidance and give play to demonstration and guidance; Strengthen education and training, enhance comprehensive ability; Strengthen the warm police and benefit the police, and condense the development synergy; Strengthen the discipline style, forge an excellent iron army, strive to promote the high-quality development and leap-forward development of prison work, and greet the victory of the 20 th Party Congress and the 12 th Provincial Party Congress with excellent results.

Feng Chun, member of the Party Committee, deputy warden and manager of the subsidiary.

The report on prison work in 2022, with its high position, accurate judgment, practical planning and new measures, shows the determination and perseverance of the party Committee to grasp stability and development, conveys the confidence and determination to grasp the promotion into the first class, and further points out the direction for us in thought, politics and action. Only when it is difficult, it is more brave. The company will firmly anchor the goal, define the responsibility, focus on the task refinement measures, adhere to the principle of "keeping the word steady, striving for progress while maintaining stability", resolutely put "grasping and upgrading" throughout all work, and take "fixing the standard and deepening" as the breakthrough point to deepen modern governance; Focus on safety and stability, pay attention to safe production, and comprehensively improve safety and security capabilities; Focus on the key links of labor reform, continue to exert efforts, promote the construction of "three basics" at the grassroots level, foundation and basic skills, complement each other’s strengths and weaknesses, make every effort to improve the quality and efficiency of criminal reform, comprehensively promote the high-quality development of prison work, and greet the party’s 20 th victory with excellent results!

Li Hongdong, warden of Bajian District.

In the past year, the development achievements before breaking the ice were outstanding, and in the new year, the carry promotion continued to overcome difficulties. The prison work meeting in 2022 has made me more confident and motivated. The Eighth Supervision Area will aim at the first-class phalanx, identify the realistic gap, innovate the working ideas, deepen the concept innovation, and effectively enhance the awareness of competition, artisans and cooperation; Focus on the focus of work throughout the year, effectively improve the level of standardized law enforcement and management, strengthen the management of the police force, implement the "eight-hour" management measures, manage everyone, do everything well, standardize everything, comprehensively improve the effectiveness of prison management, and make a comprehensive breakthrough in the year of "grasping and improving" in our prison for four years and four steps.

Wu Jinyang, director of the prison office

The results in the report are objective and comprehensive, the situation analysis is to the point, and the work arrangement is pragmatic and specific, which makes me feel very excited. In the next step, the prison office will play a comprehensive coordination function based on its post responsibilities and promote the full implementation of the arrangements for the prison work conference. First, pay close attention to task decomposition. According to the main points of the work of the provincial bureau and the contents of the prison work report, the annual objectives and tasks are detailed and decomposed, and the "Prison Performance Management Objectives and Tasks Decomposition Table" is formed to implement inventory management. The second is to grasp the standardization and standardization. Formulate the work plan of "deepening the standardization of prison standardization", make overall arrangements for the series of activities of "three studies", "three exercises" and "three lectures", take the lead in refining and improving the contents of 27 standards and manuals, and complete the unified solidification and rectification of prison signs.

Li Jianguo, the head of the first supervision area.

In 2022, the first prison area will closely focus on the decision-making and deployment of the prison party Committee, conscientiously implement the spirit of the 2022 prison work conference, and focus on the goal of "four steps in four years and entering the first-class phalanx" with the courage and determination of "striving for self-improvement and always striving for the first place". First, it is necessary to decompose tasks and implement responsibilities around the prison work objectives, form a task list and a responsibility list, and implement them to every policeman; The second is to strengthen the foundation and grasp the promotion. Do a good job in team building, fill short management shortcomings, seize key people and key people, continuously strengthen team management and promote work development. The third is to pay close attention to the implementation of the system to ensure safety. Strictly implement the implementation of the basic supervision system to ensure the safety and stability of the supervision order throughout the year; The fourth is to strengthen the labor management of criminals and ensure the completion of economic goals and tasks. Carefully organized, carefully managed and accurately arranged, the labor production of criminals will be promoted orderly, steadily and effectively. Fifth, pay close attention to the construction of party style and clean government, ensure the integrity of the team, and ensure the self-discipline and discipline of the team "eight hours away".

Yang Li, Chief of Organization and Personnel Section.

The work report of the prison in 2022 is accurate in positioning, clear in goal and accurate in path, which has set a clear direction for our work this year and in the future, and made a good prescription, which is very encouraging and deeply inspiring. The organization and personnel department will conscientiously implement the decision-making arrangements of the prison party Committee in the new year, adhere to the problem orientation, goal orientation and result orientation, and do a good job in the implementation of the work with the "four adherences". Adhere to strict words and strengthen political guidance; Adhere to public interests above all else and scientifically allocate police force; Adhere to pragmatism and improve the effectiveness of the system; Adhere to diligence, do fine work, and provide solid organizational and police support for the high-quality development of prisons.

Shi Xiaoyong, Chief of Prison Administration Science Department

The report on prison work in 2022 is accurate in positioning, clear in thinking and practical in action, which has inspired the confidence of our officers in starting a business and pointed out the direction of struggling forward. The science of prison administration will resolutely implement the decision-making and deployment of the prison party Committee, grasp the main theme of "grasping promotion", closely follow the general tone of "striving for progress while maintaining stability", take standardization and refinement as the concept and carrier, take the initiative to strengthen the management of criminals, improve the differentiated reward and punishment system, and push the level of supervision and law enforcement to a new level; Actively pressuring, innovating working ideas, fully constructing a new model of criminal reform, and promoting the characteristics of prison administration to form a new bright spot; Take the initiative, be a good coordinator, waiter and inspector, embody services in management, improve the quality and efficiency of work, promote the implementation of the main responsibility to achieve new breakthroughs, comprehensively help the integration and development of supervision, education and labor, and contribute to the safety, stability and leapfrog development of prisons.

Strength comes from unity, and happiness comes from struggle.

let us

Concentrate on a new chapter

Speed up the new journey

together for a shared future

Materials | The above units

Editor | Zhang Zhongyue

Original title: "Hot discussion, concentrating on development and working together for the future"

The fresh news morning call is all in the morning paper.

　

Today is the second day of college entrance examination, I will mount a long wind some day and break the heavy waves, and set my cloudy sail straight and bridge the deep, deep sea! Candidates continue to cheer ~

　

　

Preview, watch the movie, expose the behind-the-scenes special, and the creative team will restore the island life.

　

Recently, the film "The Islander" released a behind-the-scenes special, starring,,, and so on revealed that in order to restore Wang Jicai’s life on the island, the filming process was extremely difficult, and it was common to get wet and freeze. However, Liu Ye also said that compared with Wang Jicai himself, his sufferings were "really nothing".

　

　

The Islander, based on the touching story of Comrade Wang Jicai, a "model of the people", will be released nationwide on June 18th. It tells the story that Wang Jicai, director of the militia post in Kaishan Island, Guanyun County, Jiangsu Province, and his wife Wang Shihua took the island as their home, accompanied by loneliness, and dedicated their beautiful youth to the cause of coastal defense in the motherland.

　

　Industry broadcast get away "New big head son.four"shortlisted for Golden Goblet Awards national level.IPOpen a new mileage

　

Recently, the 24th participating films were invoiced online. As one of the finalists in Golden Goblet Awards, the animated film sold out in two hours, which made many netizens sigh that "it’s time to fight for speed". This is also the first finalist of the "New Big Head Son" series of big movies, which represents the national animation IP to a new level.

　

　

"Watching Big Head in Summer Vacation" has become an agreement between the "New Big Head Son" series of big movies and big children. After three years’ return, this film has brought a comprehensive breakthrough in plot and production. This time, Big Head’s son strayed into the mysterious world in the program and met a "perfect father" who could realize all his wishes. They roamed the sky and created a city, and with a series of fantastic and thrilling pictures, their joy was upgraded again.

　

　

What happened to the star? The original monologue of the new drama exposed the fancy show of love for the tenth anniversary of marriage

　

Yesterday, the drama Blossoms Shanghai, which was produced by Wong Kar-wai and served as the general director and starring Hugh, released a preview of "Time is like water" and simultaneously released posters. In the preview, Hugh’s original monologue of "Po" was exposed for the first time. Dressed in a formal suit, he sat alone on the roof, and a bright Shanghai dream was faintly formed. The image style is also very Wong Kar-wai’s personal characteristics, blurred and retro, dreamlike.

　

　

Blossoms Shanghai, a TV series, was created by Zedong Film, a Wong Kar-wai company, and adapted from the novel of the same name that won the Mao Dun Literature Award by the famous writer Jin Yucheng. The story tells that in the early 1990s, Bao (Hugh) also became Bao Zong, who succeeded and failed, leaving a legend among the girls in Shanghai. At present, the broadcast time of the play has not been announced yet.

　

　

Continue to watch the star news ~ Yesterday, Sun Li took more warm daily photos of a family of four through social platforms to commemorate the tenth anniversary of his marriage with Deng Chao, and wrote with an essay: "We have gone through the joys and sorrows together … … For 10 years, bless the present and look forward to the future. " There are also self-portraits of two people, the back of flowers hugging together, and a group photo of a family of four running by the sea, which is very warm. This dog food, it is expected that the younger sister will be so sweet ~

　

(The specific broadcast content is subject to TV)

　

Want to get more fresh movie information, love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are girls waiting for you!

　　　　Tang Yingying, Teng Liming, Luo Lelin and others filmed the new drama "The Teacher’s Milk Share God" yesterday. In the play, Luo Lelin often teased women for fun by virtue of his money, and Aten, who couldn’t stand it, was also tricked and threatened with a gift from a hidden serpent. However, Teng was not only not scared, but also proudly wrapped the snake around his neck.

　　　　Teng Liming cooperated with several unsuccessful Hong Kong sisters in filming and got along well.

　　　　On March 9th, Oriental Daily reported that Tang Yingying, Teng Liming, Luo Lelin, Liang Jingqi and Hong Kong Sister who lost the election shot a new drama "Teacher’s Milk" yesterday (March 8th). In the play, Luo Lelin often teased women for fun with his money, and Aten, who couldn’t see his eyes, was also tricked and threatened with a gift from a hidden serpent. However, Teng was not only not scared, but also proudly wrapped the snake around his neck.

　　　　Aten admits that pythons are protected animals, and other snakes are not big enough, so they can’t use real snakes, so they should be processed and pasted later. She said, "I am very afraid of snakes. Before shooting, I had to reach into a box full of real snakes to draw them out, and that snake just sealed its mouth with adhesive tape, and I was scared!" In addition, Toby lost his standard yesterday, and NG frequently. Toby said Yingying made her very happy, and she couldn’t help laughing when she looked at her opposite.

Editor: Fan Jing

　　Science and Technology Daily, Beijing, January 5 (Reporter Nie Cuirong) The latest issue of Clinical Chemistry in the United States published the research results of Zhao Huijun, a professor at the School of Medicine of the Chinese University of Hong Kong: A variety of single-gene mutations inherited from parents can be detected by taking blood from pregnant women, and some mutations can even be detected as early as 6 weeks of pregnancy. Professor Zhao Huijun said in an interview with reporters on the 5 th that the new detection method is not only safer, but also greatly simplified in operation. Almost all hospitals with molecular analysis experience can carry out it, and the test results can be obtained after one or two weeks of blood drawing.

　　At present, about one in every 100 newborns carries genetic variation. Zhao Huijun’s team has developed a non-invasive prenatal examination technology (NIPT), which can replace amniocentesis technology and directly screen Down syndrome through pregnant women’s blood samples. This technology has been used in more than 60 countries.

　　In addition to Down syndrome, genetic diseases such as muscular dystrophy and Huntington’s chorea can help expectant mothers choose whether to terminate their pregnancy. Some fatal diseases, such as sickle cell anemia, hemophilia and cystic fibrosis, can also be treated in time, such as congenital adrenal hyperplasia, which can be prevented by cholesterol treatment before 9 weeks of pregnancy. Thalassemia can be completely cured by blood transfusion immediately after birth. "In the future, some genetic variants can even be treated in utero with gene therapy." Zhao Huijun said.

　　In the latest research, Zhao Huijun’s team expanded the previous Down’s blood test screening technology, which can theoretically detect any single gene variation within 6 weeks to 10 weeks of pregnancy. They used linkage identification sequencing technology to obtain haploids of both parents, then detected single nucleotide polymorphisms (SNPs) in pregnant women’s blood, and finally used their developed relative haploid dosimetry (RHDO) to infer whether the fetus inherited a genetic variation. In the experiment involving 13 families, the new technology successfully detected fetal genetic variation in 12 of them, with very high accuracy.

　　The new detection technology will be first used for couples with a family history of genetic diseases, but Professor Zhao Huijun hopes to extend it to the general prenatal screening procedure soon. Andrew Maclennan, a famous Australian production inspection expert, also said: "The new technology market has great potential."

　　Chief editor circle

　　 The greatness of a mother lies in extending her life. Morning sickness, childbirth, and body deformation can all survive or not care, but children must not make "mistakes" and grow up healthily. But there are a series of diseases, stained with the word "heredity", which suddenly makes new parents unable to be angry and full of self-blame. If we want to prevent genetic information from becoming a disease, it is best to know in advance, it is best to be non-invasive and painless, and it is best to operate simply. Thanks to Zhao Huijun’s team, they did it with the help of genetic testing technology.

　　On the morning of July 17th, the State Council Press Office held a press conference to introduce the national economy in the first half of 2023 and answer questions from reporters.

　　Fu Linghui, spokesperson of the National Bureau of Statistics, said that since the beginning of this year, all regions and departments have adhered to the principle of "staying and not speculating", supported rigid and improved reasonable housing demand, and actively ensured the delivery of buildings, people’s livelihood and stability. In the first quarter, the backlog of housing demand was released in a centralized way, which led to the improvement of the real estate market. In the second quarter, the real estate market gradually returned to normal operation. In the first half of the year, the real estate market generally showed a stable trend. From the main indicators, the real estate market sales, development investment, real estate development enterprises in place funds and other major indicators have improved compared with last year. In the first half of the year, the sales area of commercial housing nationwide decreased by 5.3% year-on-year, and the sales increased by 1.1%, both of which were significantly better than last year. The decline in sales area was significantly narrowed, and sales turned from decline to increase. In the first half of the year, the investment in real estate development decreased by 7.9% year-on-year, and the funds paid by real estate development enterprises decreased by 9.8% this year, which was narrower than last year.

　　Judging from the trend, the real estate market will gradually stabilize with the economic recovery and the effective policies to promote the healthy development of real estate. From the demand side, under the policy of "no speculation in housing", speculative housing demand is gradually suppressed, and rigid and improved reasonable housing demand is released in an orderly manner, which will continue to drive real estate development. From the supply side, the business model of "high leverage, high debt and high turnover" of some real estate enterprises is unsustainable, and the supply of the real estate market is undergoing phased adjustment. With the gradual adjustment in place, the market supply will gradually stabilize. In the medium and long term, China’s real estate market is changing from the high-speed development in the past to the steady development, which is determined by the changes in the development stage of the real estate market and the adjustment of market supply and demand.

　　In the next stage, we should adhere to the orientation of "houses are used for living, not for speculation", accelerate the establishment of a housing system with multi-subject supply, multi-channel guarantee and simultaneous rent and purchase, implement a long-term mechanism for the stable and healthy development of the real estate market, continue to support rigid and improved housing demand, standardize the development of the housing rental market, promote the stable operation of the real estate market, and ensure people’s livelihood needs.

　　At present, the newly started area of real estate is still declining, the completed area is increasing, and the overall construction area is declining. In the future, real estate investment will be at a low level. However, with the gradual adjustment of the real estate market, real estate investment will gradually return to a reasonable level.

The successive broadcast of Story of Yanxi Palace and Ruyi’s Royal Love in the Palace, the palace dramas, has caused the explosion of styles and discussions. Besides the ups and downs, the exciting plot of the palace fight and the outstanding acting skills of the actors, people also pay attention to the aesthetic return of traditional culture and art.

It is worth mentioning that the decorations used by the concubines in the play, such as an embroidery, a flower, a hair pin and a pair of earrings, are all exquisitely made. We sigh and envy the dignity and exquisiteness of the royal life in the past, and this attention seems to have been broken and separated in the inheritance.

Fortunately, now, someone is already taking action to awaken our lost beauty. Zhong Hua, the designer of art jewelry in China and the chief design consultant of cultural jewelry in the Forbidden City, has combined the 5,000-year history and culture of China, and also expressed the unconstrained contemporary design concept.

In her interpretation of a recently completed hairpin work, she said, "I try to make history fashionable and classics young." The beauty she tells with jewelry lies not in the jewelry itself, but in the story behind the ornaments, which comes from the natural touch of life.

I switched to jewelry design because my heart was ignited.

Zhong Hua, who just came to study in Britain, got her wish and entered the fashion design major of London Institute of Fashion, but after two months of study, she was disappointed by repeated study without any challenge. When she was confused, she was shocked by various art and jewelry exhibitions in London. Wood, paper, plastic and other materials, the line structure in the building, can be applied to jewelry design.

Zhong Hua’s heart was instantly ignited, and she found the direction she wanted to develop, so she transferred to the Central Saint Martin College to study the metal technology of contemporary jewelry. Next, every day here is particularly interesting for her. Teachers who are over 60 years old, all kinds of novel tools, and everyone’s love and dedication to jewelry design.

"As a designer who has a clear artistic pursuit of jewelry design, he needs persistence and simplicity." After two years of study, Zhong Hua has mastered solid manual skills and the application of new materials.

Everything fascinated her, and what influenced her most was the way of thinking of design. She is very concerned about the intention behind the ornaments and the proper emotional expression. "Jewelry is something with the designer’s life, and only hand-made can show my inner world most directly and comprehensively."

Life and nature are the best stories.

After returning to China, Zhong Hua started her career with handmade high-grade jewelry customization. Customers have developed from their own relatives and friends to celebrity star circles, with Zhang Ziyi, Li Bingbing, Lu Han, LEE JOON GI, etc.

Because she grew up in the military compound and the unrestrained growth environment, she especially loved life and was close to nature. Therefore, in her creation, life and nature have become an eternal topic to express love stories.

A girl who works as a chef in a French restaurant, Zhong Hua designed a ring for her, with anise, a common seasoning in nature, as the design subject, in a flower-like shape, and a girl with a magic wand was also outlined on it.

A father prepared a gift for his married daughter. Zhong Hua designed a crown, which was organized into a regular love shape with the natural and smart posture of spring water splashing, representing love and responsibility, as well as the best wishes of eternal knot.

A couple who are parents for the first time want to make a necklace for their children. Zhong Hua expresses endless blessings to the children with a long life lock branded with parents’ fingerprints, and it is also a warm ornament about love.

Every piece of jewelry made by Zhong Hua for her clients has a story, and she knows herself from it by getting to know her clients.

It is not a simple re-enactment, but a serious inheritance.

A piece of haute couture jewelry with unique personality has quickly attracted the attention of the outside world. Especially in the internationally acclaimed works such as "Running the Dragon and Running the Horse", we have seen the essence of China’s traditional culture and the mutual blending with western design concepts.

The rising popularity has enabled her to go from haute couture to commercial creation, and thus she has forged an indissoluble bond with the Palace Museum. From facing individuals to facing the public, she started this challenge with the determination of "making the royal family everyone".

Zhong Hua believes that many Chinese people have not really understood the importance of a piece of jewelry as a heritage. So, she spent a year getting to know the Forbidden City, looking for the emotion behind the cultural relics, and carefully polishing every piece of jewelry. She hoped that through a small piece of jewelry, the public could understand the profoundness of Chinese culture.

In her view, this is not a simple re-enactment, but a serious inheritance.

With the promotion of public aesthetics, including the awakening and practice of China’s original design led by designers, it will save the Chinese traditional culture and craft that will be lost. Enamel, Diancui, Qi Diao … … Zhong Hua is looking for ways to interpret these traditional crafts, and uses the precipitation of different cultures in her bones to convey beautiful feelings.

She believes that jewelry is not a symbol of wealth, and the public can enjoy and own it. And integrating art into life is a luxury lifestyle that she thinks meets the needs of contemporary people.

When everyone is willing to slow down in a hurry, beauty and design will gradually penetrate into public life. This "luxury" has nothing to do with money, it is a natural spiritual sustenance and a higher pursuit of life details.

"Beauty" lies in the heart, and "utensil" can be seen in the form. Zhong Hua believes that in the future, jewelry can inherit more emotions and memories, and the beauty of life can be better understood and expressed.