Wanda Film Chen Zhixi: Excavating the charm of light and shadow to make young people fall in love with movies

1905 movie network feature Gain insight into the film industry and embrace Chinese films. In 2023, "China Film Report" "Blue Feather Parlor" launched the two sessions to specially plan "Dialogue Spring", inviting representatives of ten film companies to jointly promise a beautiful vision for Chinese films to move forward in the wind. From welcoming spring to entering spring. Now, we once again start with the prosperous Spring Festival stall and join hands with filmmakers to dream of 2024, when Chinese films are blooming.

"China Film Report" "Blue Feather Parlor" 2024 Two Sessions specially planned – the eighth episode of "Dialogue Spring" entered Wanda Film. The whole industry chain layout and development, closer to the audience, listen to the audience’s voice to feed back creation. Tonight, the host of the movie channel, Lan Yu, talked to the chairperson and president of Wanda Film joint stock company, let the audience walk into the cinema, walk into the movie, and feel the charm of light and shadow making dreams.

Discover and cooperate with new directors to supplement industry talents

The new work "Flowers Bloom" will be turned on for the second time

In the past period of time, the filmmaker Chen Zhixi has completed a career change – from "tens of billions of beautiful women producers" to become the chairperson of Wanda Film, the head of a film company with a whole industry chain. Wanda Film has always had a special emotion for her.

Located in the central district of Beijing’s East Fourth Ring Road, Wanda Studios has hosted most movie premieres. The studio has accompanied the filmmaker’s growth. From the very beginning, "almost all the premieres of films I have produced and invested in in my career have been in this studio."

Chen Zhixi has participated in the creation of many directors’ first works in the past, from the director’s "Lost in Thailand", the director’s "Pancake Man", and later Jia Ling’s. For her, after taking over Wanda Film, she listed the project planning for the next three years. In addition to cooperating with mature directors, she hopes to accompany more young filmmakers.

Wanda Film launched the "Elite + Program" in 2017, dedicated to discovering and cultivating professional talents in the film and television industry, and fully promoting the upgrading of China’s film industry. So far, 11 directors have been signed, as well as hundreds of screenwriters. "I hope to use my experience of accompanying many directors in the creation of their first films to accompany more young directors, so as to fill the market with more good content."

From a pure producer to the current head of a film company, in Chen Zhixi’s view, "launching some new directors and screenwriters for the industry and replenishing industry talents is the most basic work I can do."

She hopes to summarize her past experience and explore and judge the possibility of directors in more dimensions, "such as the director’s values and field control ability, to judge what kind of works this director will present to the audience and the market in the future." Chen Zhixi hopes to help these directors choose the theme and genre that best suits their talents as their debut films, so that they can succeed quickly.

Looking back at Chen Zhixi’s creative resume, she accompanied Xu Zheng, Dapeng and other filmmakers to realize the transformation from actor to director. At that time, they were all in their thirties and full of infinite possibilities. Today, Chen Zhixi looks at the actors around the age of 30, "There are three people who are very promising. I am already chatting with them, helping them choose topics, and seeing if there is a chance to move from the front to the back in the future."

In addition to the newcomer power, Wanda Cinemas will continue to work with mature and experienced directors.

After collaborating with Jia Ling on "Hello, Li Huanying," the two will continue to work together on the new novel "Flowers Blossom." "Half of the film has been completed, and we will continue to shoot the other half." At present, the entire film crew is also choosing the time and shooting location, "I hope to finish the film and meet the audience as soon as possible."

The whole industry chain excavates the charm of light and shadow

Awaken the enthusiasm of young audiences to fall in love with cinemas

As a film company with a whole industry chain, Wanda Film continues from the creative end to the screening end, which also allows Chen Zhixi, the head of the company, to have more opportunities to enter the audience and communicate with the audience. "In the past, more of my work was to accompany the directors to make scripts, how to set the plate and code the box office. At the stage of promotion, the previous distribution was also dependent on the outside. Now, Wanda Film has its own screening hall, which can feed back our films through the studios of the entire theater chain."

At present, there are 916 Wanda Studios across the country, and among the top 100 theaters in the national box office during the Spring Festival, Wanda accounts for as many as 67.

Chen Zhixi said that in the future, Wanda Film will continue to strengthen the high standards and high platform of the entire Wanda Studios, "continue to improve our service awareness and service quality, and create a very good viewing environment for the audience."

She was also thinking about how she used to feel like walking into a movie theater was like Chinese New Year because of the aroma of popcorn, so how could she make today’s young people fall in love with movies?

Awakening the enthusiasm of young people and making them willing to go to the cinema to watch movies has become a topic she and Wanda Film are eager to solve.

We are willing to learn more about movies and the charm of light and shadow. "Chen Zhixi hopes that under the environment of Wanda Film, she can take the initiative to change some business conditions, so that the theater can have more life-like and richer scene simulations.

"For example, in’The Trilogy of Consecrated Gods’, the props are so beautiful and the costumes are so beautiful. But after the movie is filmed, the audience is far away from them. As the end point of the movie, can we really hold some Consecrated Gods props for the director? I think that by transporting all those exquisite props and costumes to the theater, the audience can reach a deeper dimension of understanding and love for the movie."

The possibility of exploring cinemas also affects creators’ development at the front end. Judging from the current situation of the Chinese film market, a large proportion depends on box office revenue, 8% relies on Internet copyright recycling, and a very small part relies on derivatives.

In Chen Zhixi’s opinion, derivatives may be one of the paths for the recovery of film revenue in the future. "We hope that the life cycle of movies will become longer, and there can be more series movies." In particular, Wanda Film is currently developing and creating animated films in the "Bao Gong" series, and plans to create a more complete derivative system. "Animated films have more advantages in derivatives."

The animated film planned for this year’s Qixi Festival will be one of Wanda Film’s summer publicity projects. After the accumulation of the past two works, the film "will definitely have a very good derivative performance, which will really make the audience and characters, and even the film have emotional communication and interaction."

Sailis new energy vehicles sold 36,838 units in January

People’s Daily Online Chongqing, February 4 (Reporter Hu Hong) Recently, the joint stock company of Cyrus Group (hereinafter referred to as "Cyrus") released the production and sales express for January 2024. Data show that the sales of Cyrus new energy vehicles reached 36,838 in January, an increase of 654.1% year-on-year.

In January 2024, AITO delivered 32,973 new cars, an increase of 34.76% month-on-month, of which 24 days of single-day delivery exceeded 1,000. It is worth mentioning that the delivery of AITO’s new M7 reached a new high, with 31,253 new cars delivered in a single month. For the first time, the monthly delivery exceeded 30,000, opening a new chapter in delivery speed.

At present, the cumulative size of AITO’s new M7 has exceeded 140,000 vehicles, and the order growth and delivery efficiency have been accelerated together. Under the multi-point catalysis of channels and products, the new models, M7 and M9, are expected to start a new round of volume cycle, helping the company’s first quarter profitability to improve significantly.

Since the beginning of this year, the sales volume of the AITO series has maintained a steady increase, and sales have been increasing month-on-month for four consecutive weeks. Since September last year, the new M7 and M9 models of AITO have been launched one after another, which has helped sales to increase rapidly and provided users with a continuously leading smart travel experience.

It is reported that since January 31st, the AITO Interview M5 and the new M7 smart driving version have been upgraded to the OTA version of the high-end package, which can realize the high-level intelligent driving of the urban NCA without relying on high-precision maps across the country, bringing a smart driving experience that can be driven across the country.

AITO asked the world M9. Photo courtesy of Cyrus

AITO asked the world M9. Photo courtesy of Cyrus

Thanks to the continuous increase in sales of high-end new energy vehicles, Sailis’ performance is stable and resilient. From the data disclosed in the performance forecast, Sailis is expected to achieve operating income of 35.50 billion yuan to 36.50 billion yuan in 2023, and net profit attributable to the parent will improve by 29.5% -45.1% year-on-year.

The continuous increase in sales volume cannot be separated from Cyrus’ deep cultivation of technological innovation, continuous improvement of R & D strength and leading intelligent manufacturing strength. According to the recently released China Automotive Science and Technology’s 2023 automotive patent statistics, the number of invention patents of Cyrus Group achieved a year-on-year growth of 407.76% in 2023, ranking first in the independent vehicle group. In addition, in the number of automobile invention patents granted in China in 2023, Cyrus Group was shortlisted for the TOP20 for the first time with a year-on-year growth rate of 88.00%.

In terms of intelligent manufacturing, Sailis Automotive Smart Factory took the lead in applying the industry-leading 9000T integrated die-casting process, achieving the highest degree of integration among integrated die-casting components on the market, elevating the quality and speed of product delivery to new heights, and effectively achieving efficient production, lightweight, and high safety.

B-class pure electric car, one of the most competitive flagship products in the market, Geely Galaxy E8 officially opened pre-sale

  On the evening of December 16, the first mainstream pure electric sedan "Geely Galaxy E8" based on the SEA architecture officially opened for pre-sale at the 2023 Geely Automobile User Conference. The new car launched a total of 5 versions (550km Pro, 550km MAX, 665km Starship, Voyage Edition, 665km Starship, Smart Driving Edition, 620km Starship, Performance Edition), with a pre-sale price of 188,000 yuan. The new car will be officially launched and delivered in January 2024.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image001

  The Geely Galaxy E8 was launched on October 30 this year. It is based on the SEA vast architecture and is the first intelligent pure electric flagship sedan of the Geely Galaxy series. It is also Geely’s first product based on the SEA architecture. It has a first-mover advantage in the three-electric system, vehicle control experience, and body safety framework.

  The Galaxy E8 adopts the new design language of "Ripple of Light", and is equipped with the world’s first mass-produced integrated luminous front face, which is highly recognizable. The interior is equipped with a 45-inch ultra-wide screen and a new generation of Qualcomm Snapdragon 8295 flagship cockpit chips. It integrates the latest technology and is a masterpiece of Geely Technology’s car manufacturing.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image002

  The Geely Galaxy E8 inherits the brand’s unique "ripple aesthetics" and innovates a new "ripple of light" design language. It has a very cool rhythmic grille and is also the world’s first mass-produced integrated luminous front face. The grille has a luminous matrix composed of 158 windows, with a luminous area of 0.105m. It not only inherits Geely’s classic ripple symbol design, but also jumps out of the homogenization route of electric vehicle design, creating a new paradigm of intelligent electric vehicle design in China.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image003

  The attitude of the Geely Galaxy E8 is close to that of a coupe model, and the roof line is very smooth. At the same time, thanks to the streamlined body, external AGS active air intake grille, low wind resistance closed pneumatic wheel rim and other 25 low wind resistance designs in the whole car, the Geely Galaxy E8 wind resistance coefficient is only 0.199Cd. The length, width and height of the Geely Galaxy E8 are 5010/1920/1465mm respectively, and the wheelbase is 2925mm. The through-type tail light group of the Geely Galaxy E8 has rich lamp cavity lines, and visually forms a signal linkage with the high-mounted brake lights, thus creating a good visual effect and recognition. In addition, the exaggerated diffuser and ducktail design at the tail enhance the sports atmosphere, while effectively reducing the rear turbulence, reducing the wind resistance by 10counts, and improving the battery life.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image004

  Geely Galaxy E8 is inspired by the four seasons and characteristic scenery of West Lake, and has launched six body colors, including: Begonia powder (Quyuan wind lotus), smoke gray (double peaks insert clouds), autumn apricot yellow (thunder peak sunset), Zhiqiuhong (Huagang viewing fish), first snow silver (lake mirror first snow), willow frost white (Su Di winter pen), providing consumers with a richer choice.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image005

  Geely Galaxy E8 is equipped with a 45-inch 8K screen, with an effective display area size of 1130mm * 138mm, a 7.5mm border, a screen ratio of 98%, and a thickness of 9.8mm. The screen pixel is 7680 × 936, achieving a quasi-retina-level 8K pixel density. When the vehicle is in P gear, this large screen also supports direct connection of mobile phones or handles to play games. Geely Galaxy E8 is equipped with a new generation of Qualcomm Snapdragon 8295 flagship cockpit chips and a new car system. It adopts a 5nm process, and the AI computing power reaches 30TOPS. Compared with 8155 (7nm) GPU, the overall performance is improved by 2 times and the 3D rendering performance is improved by 3 times. The Geely Galaxy E8 is equipped with a round double-spoke steering wheel and a half-spoke steering wheel (optional) for consumers to choose from, and has integrated knobs in the control area under the center console. 

  Geely Galaxy E8 is equipped with a 4D zero-pressure cloud seat, which supports 12-way electric adjustment of the main driver seat/electric waist support + 4-way electric adjustment of the passenger seat + ventilation and heating of the main/passenger seat + memory welcome of the main/passenger seat, providing a rich riding experience. In addition, the passenger seat is laid at an angle of 180 °, supports one-click automatic leveling, and can be connected with the rear seat cushion.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image006

  Geely Galaxy E8 is equipped with: front door electronic unlocking, 50W mobile phone wireless charging, 25.6-inch AR-HUD head-up display, HARMAN INFINITY sound system + headrest audio, intelligent air conditioner, FACE ID facial recognition, OMS entertainment camera, electric rear tailgate, 256-color intelligent chasing ambient light, rear seat ventilation and heating and other functions.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image007

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image008

  Geely Galaxy E8 two-wheel drive (rear drive) model has a motor power of 200kW and a torque of 343Nm; the four-wheel drive model has a motor power of 475kW (165kW + 310kW) and a torque of 710Nm; in addition, the power battery pack of the vehicle adopts a new generation of silicon carbide electronic control technology, and the cruising range can be increased by 5-10% compared with the previous generation. According to official data, the 0-100km/h acceleration time of Geely Galaxy E8 two-wheel drive (rear drive) model is 5.95s, and the 0-100km/h acceleration time of four-wheel drive model is 3.49s. The maximum speed can reach 210km/h.

One of the most competitive flagship products of the B-class pure electric car, Geely Galaxy E8 officially opened the pre-sale _fororder_image009

  Geely Galaxy E8 is officially defined by Geely Automobile as "China’s new generation of pure electric flagship". With a new generation of flagship architecture, a new generation of flagship cockpit, a new generation of flagship driving control, a new generation of flagship safety, a new generation of flagship design and other leapfrog hardcore strength, Geely Galaxy E8 is expected to become one of the most competitive flagship products in the current B-class pure electric cars. (Source: Geely Galaxy)

Shenzhou Dual-Core Mercedes-Benz E300 Integrated PC at a great price of 2399

  【September 10th Shenzhen Station of Pacific Computer NetworkThe innovatively designed all-in-one computer has opened the era of thin and light desktop for us. The combination of high-configuration host and thin and light display will no longer have the trouble of heavy host and cumbersome connection. As long as one connection is connected, the whole machine will be connected, and the window will be opened at the touch of a button. The Mercedes-Benz E500 all-in-one machine independently developed by Shenzhou is an integrated PC with super-large display and super configuration. It has the advantages of energy saving, silence and space saving, so it is widely loved by consumers. Now the Mercedes-Benz series has added a new member — — Mercedes-Benz E300, which continues the beautiful combination of 19-wide ultra-large LCD and 2.4G 45nm dual-core, will become a star product in the all-in-one machine market at a premium price of 2399. Buy now, and you can also get the desktop gift package prepared by Shenzhou for you! (The spree includes 2.0 speakers, game sets and detergent sets.)

Mercedes-benz E300
Shenzhou Benz E300D1  Tuku  Evaluation and measurement  On altar  Quotation

  The exterior design of Mercedes-Benz E300 takes the traditional stable route, with a square base, which is stable and tangible, supporting a 19-inch super-large widescreen LCD. The combination of a large display and a stable bracket gives people a sense of security. The simple black style of the whole machine has a strong business atmosphere, and a trace of silver is hung along the edge of the outline, which is calm and lively. In terms of structural design, there is no complicated external connection due to the combination of the host display. The left side of the base is equipped with a DVDRW CD-ROM drive, and the left and right sides of the fuselage are respectively equipped with a card reader and a USB interface. The back of the fuselage and the back of the base are ventilation and heat dissipation windows of the whole machine, and most of the areas are designed in a grid shape, which effectively solves the heat dissipation problem of the fuselage. The key to turning on and off the whole machine is a conspicuous silver button, which is arranged in an eye-catching position of the base, which is explosive and wonderful.

Mercedes-benz E300
Shenzhou Benz E300D1

  The internal architecture of Celeron E3200 used in Mercedes-Benz E300 adopts Intel 45nm High-K and Metal Gate semiconductor technology, which has a high clock frequency. The main frequency of Celeron E3200 is 2.4GHz, the external frequency is 200MHz, the design of 800MHz front-end bus is adopted, and the TDP power consumption is 65W, which provides powerful power for the whole machine and greatly reduces power consumption. It brings an energy-saving and quiet use environment. The supported instruction sets are MMX, SSE, SSE2, SSSE3, and EM64T. In terms of instruction sets, Celeron E3200 adds Intel VT (Virtualization Technology), which is only available in Intel high-end processors at present. This technology can expand the hardware capacity and simplify the software reconfiguration process. A single CPU can simulate multiple CPUs in parallel. Allow a platform to run multiple operating systems at the same time, and the application programs can run in independent spaces without affecting each other, thus significantly improving the working efficiency of the computer and making the whole machine have strong image and multimedia processing speed. In addition, with the addition of 19-inch wide LCD, 80G hard disk, DVD drive, 10/100M network card and 9 and 1 card readers, you can experience a perfect digital life.

PConline product library— — Specification parameter
Mercedes E300D1
Intel Pentium Dual-Core Processor E3200 2.4G
Memory type:
Memory size:
Hard disk type:
sata hard disk
Hard disk capacity:
Optical drive:
Widescreen liquid crystal
19 inches
Graphics card:
integrated graphics
Sound card:
onboard sound card
Network card:
10-100M network card on board
Keyboard/optical mouse
  > > more details(Comparison of picture quotation parameters, comments, evaluations and quotes) 

  Editor’s comment:Mercedes-Benz E300 all-in-one machine is full of rich business atmosphere, which brings convenience and quickness in use. The 19-wide LCD and 2.4G45nm dual-core are perfectly matched. The market price of Mercedes-Benz E300 is only 2399. If you buy it now, you can also get the desktop gift package prepared by Shenzhou for you! (The spree includes 2.0 speakers, game sets and detergent sets.)

  [Market quotation]: Shenzhou Benz E300D1 2399 yuan.
  [Sales Address]: H2B028 0755-82532525, Floor 2, Huaqiang Plaza, Huaqiang North Road, Shenzhen
  [Quotation inquiry]:Shenzhen desktop quotation
  [quotation inquiry]:Shenzhen desktop market

Huawei’s technology is a masterpiece, and the M9 interior is exposed. Three giant screens+luxury hardcover, mobile living room.

"The best SUV within 10 million", the interior was exposed!

With the official appearance of Huawei’s flagship SUV M9, the real car interior map was exposed just last weekend.

Source: Network

Judging from the picture, the M9 in the asking world focuses on luxury and simplicity, adopting the popular ones.Sanlian screen designThere is also a large area of leather wrapped and decorated with brown wooden decorative plates.

The official previously said that the design of the exterior design was inspired by the "Kun Peng" in Zhuangzi’s book "Happy Travel", which belongs to the world.Brand-new family designIt is obviously different from M7 and M5, and the functions such as headlights and air inlet duct are also integrated.

Self-contained appearance and interior, as well as a series of intelligent configurations blessed by Huawei. Let Yu Chengdong bluntly say that M9 is "The best SUV within 10 million yuan",even" the most powerful SUV you can see on the road. "

At present, the most anticipated thing is the selling price, and now M9 has opened the reservation. The ideal price of "the best SUV within 5 million" is 429,800. How much will M9, the best SUV within 10 million, sell?

Let’s take a look at the highlights of the exposed interior.

Wenjie M9 adopts a brand-new interior design language, and is not equipped with the same floating central control panel as M7 and M5.

The biggest change is that there are more screens. Counting the HUD, there are four large screens in the front row. Previously, it was reported that the M9 car will appear the most. 10 screensFrom this point of view, even if there is one person in the car, there is still wealth.

Source: Network

After the dashboard, the central control big screen and the passenger entertainment screen are lined up, the screen size is very amazing, and it supports the AR-HUD head-up display system. Huawei said that it is mass production in the industry.HUAWEI AR-HUD with the largest frame, which can achieve the display effect equivalent to a maximum of 10 meters away and a maximum of 96 inches.

In the middle area of the steering wheel, it is different from the polygon design of M5 and M7. The M9 is round and surrounded by chrome trim, which adds a sense of luxury.

Not surprisingly, the central control screen of M9 will integrate Huawei’s latest 4. 4.0 Intelligent cockpit system.

In August this year, Huawei released a new smart ecosystem of HarmonyOS 4 at the developer conference. As a part of Huawei’s ecology, HarmonyOS 4 also ushered in an upgrade in terms of car machines.

Huawei revealed that under the blessing of HarmonyOS 4, the HarmonyOS cockpit will be realized from single person and single equipment.Multi-person and multi-device collaborative experience.

The newly upgraded HarmonyOS cockpit supports multi-screen simulcast, and multi-screen sharing allows the front and rear passengers in the car to watch movies synchronously. HarmonyOS distributed soft bus technology can connect Huawei MatePad Pro with the car, and the video selected for playing in the front row can be transferred to the back panel in real time.

Previously highly praised in the worldSuper desktop functionIt has also been optimized. For example, the cooperation between the mobile phone and the car machine is smoother, and the game on the mobile phone can be seamlessly transferred to the car machine, and the game can be played with the handle and the central control big screen in the car.

The super desktop also increases the circulation of the operation interface of the drone. When users use the drone, they can use the super desktop to use the cockpit screen as a display screen and control the drone through the cockpit screen in the car.

The head application in the super desktop has also increased voice control. In terms of intelligent voice control, the data released by Huawei shows that at present, 87.6% of cockpit operations are completed by voice assistant Xiaoyi.

At the same time, the entertainment screen of the M9 passenger car will be expected to be equipped with "Light field screen",known as the integration of liquid crystal display technology and space optical technology, and using original optical engine technology, has the characteristics of large frame, depth of field, low motion sickness and eye relaxation.

It is worth noting that in the exposed photos, a round object can also be seen above the center console, which is suspected to beSpeech recognition robotIt is a bit like NOMI from Weilai. Some people speculate that this component may realize the related functions and interactions of Huawei’s own audio system HUAWEI SOUNDS.

In other details, the M9 is equipped with a button-type door handle and a lever-type window control button. The steering wheel is equipped with a three-position multifunctional design, and the air conditioning outlet is equipped at the bottom of the center console screen.Dual wireless charging of mobile phoneThere are a few physical buttons and crystal control knobs below.

Source: Network

In terms of materials, the car is wrapped in a lot of leather, decorated with brown wooden decorative plates, and equipped with headrest cushions.

On the whole, the interior design of the M9 is more radical than before, gradually moving closer to the big screen and multi-screen, and paying more attention to creating a sense of luxury in the car.

After seeing the interior, let’s talk about the appearance.

Wen Jie M9 did not follow the previous designs of M5 and M7, but adopted a brand-new design language. The official said that it was inspired by the beast in the ancient Chinese book "Happy Wandering"roc”。

The front face is closed, instead of adopting split headlight design, the traditional shape is used. In the center of the headlight, a light bar is designed that runs horizontally. The front bumper and side skirt of the car body are also decorated with a circle of chrome trim, which is matched with the two-color spliced car body.

In the whole appearance, the most technical explosion is the headlight combination of the front of the car.

In a word, when Audi wakes up overnight, the name of "Centennial Lamp Factory" may change hands?

The headlights of the M9 are adopted.Digital pixel structureThe high beam, low beam, daytime running light and intelligent interactive light are all gathered in the same lampshade, which Huawei officially calls. XPixel intelligent car light.

This combination of smart car lights can project all kinds of characters, patterns and animation effects. In Yu Chengdong’s words, the interactive ability is "beyond your imagination".

At the end of September, at the new product launch conference of Huawei’s autumn full scene, Huawei released the HUAWEI xPixel smart car light solution. This scheme provides double lamps. 2.6 million pixel projectionAnd it has the only dual-lamp precise fusion algorithm ability in the industry, which improves the night vision ability by 185%.

How smart can this so-called smart headlight be?

First of all,Turn on the high beam at willAnd will not disturb the driver of the opposite vehicle.

When the high beam shines on the opposite car, it will not shine on the driver’s eyes in that position, which is equivalent to picking out the driver’s position, another sense of "human body stroke."

Secondly, this smart light set can also help you.Test road width.

When passing through a narrow road, sometimes the width of the road is uncertain. If you don’t know if you can drive the car, you can open the width-testing lamp blanket, and the light can help you pass, and give a hint whether you can pass.

In addition, this carpet can also "turn”。

When the vehicle changes lanes, it can turn on the "S"-shaped headlights and let the lights be laid on the road to remind other drivers of the lane change path of the vehicle. In the demonstration video released by Huawei a few days ago, this magical light carpet can measure the distance forward, show the distance from the car, and prevent rear-end collision, and the tunnel will automatically light up.

In addition to the above functions, this set of smart headlights can also throw a light carpet on the ground after the M9 is started, which can not only broadcast the weather, but also play holiday eggs, and even follow the music and atmosphere lights.

Oh, yes, and "Lighting animation",a huge Huawei logo, always hints at your attribute bonus of Huawei.

Yu Chengdong’s idea is that this lamp can be used for watching movies, singing songs and expressing oneself. According to Huawei’s plan, more DIY content should be added in the future.

Compared with the gaudy front of the car, the design of the side of the new car is relatively simple and calm, and the waist line, window line and roof line are very straight.

The same is true for the rear of the car. The taillights of the M9 match the headlights, and the overall shape is consistent. The middle is a light bar that runs horizontally, and the outer side also uses a large-area dot matrix light source.

Judging from the real car diagram, the appearance of the boundary M9 is one word: big.

The flagship SUV of Panoramic Wisdom, which is positioned by M9, is indeed very large in size. The length, width and height of the new car are 5230/1999/1800mm, respectively, with a wheelbase. 3110mm.

Source: Network

In terms of seat layout, like the ideal L9, Jiejie M9 adopts a 6-seat design of 2+2+2, in which the second row of seats is an independent executive seat, and all six seats in three rows in the car support electric adjustment.

However, the M9 will also offer a variety of seating modes.Can switch 3, 4, 5 and 6 seats in various layout forms..

There is no doubt that the first competitor that M9 faces is the ideal L9. Ideal L9, a six-seat flagship SUV owned by Ideal, once topped the sales list of large SUVs in China.

In terms of body size, the length, width and height of L9 are 5218x1998x1800mm and the wheelbase is 3105mm, which are basically the same for both sides, but the length and wheelbase of M9 are slightly larger than L9, and 22-inch wheels are standard.

A blogger who broke the news before said that he asked about the space in the second row of M9.Invincible and spacious",inferred from the layout of the photos of the third row of seats transmitted by the internet, the second row of seats should be transferred to the back when the photos were taken, which shows that the adjustable range of the second row is great.

Source: Network

All the seats in the car are provided with electric slide rails, and there are MagLink magic suction car interfaces behind the seats, and the third row provides water cup holders, air conditioning outlets, stereos and other configurations.

And the ideal L9 two or three rows of spatial data are as follows:

It is reported that Wenjie M9 has achieved the same flat floor as MPV, with three rows of access without steps. Therefore, it is speculated by the industry that maybe Yu Chengdong is not going to "touch" L9 with M9 this time, but is going to catch the thief first, aiming at the ideal super flagship-Mega.

When the ideal MEGA has not yet appeared, the ideal aspect has been put forward many times, and MEGA will become Above 500,000 yuan, the market sales volume is the first., regardless of vehicle type and power form.

And the pre-sale interval of the M9 in the world is 500,000-600,000 yuan, and the two sides are full of gunpowder, and the war is on the verge.

However, the ideal MEGA is only powered by pure electricity, and the M9 provides it.Pure electric and extended range power versions.

Among them, the pure electric version of the front/rear drive motor power is 160kW/230kW, with a total power of 390kW, which will be equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery, with comprehensive battery life. 600km.

The extended range version will be equipped with a 1.5T range extender, with a maximum power of 112kW, the power of the front and rear drive motors of 165kW/200kW respectively, and the total power of the system of 365kW. Contemporary Amperex Technology Co., Limited ternary lithium battery is also used, with a pure battery life of 175km.

In other configurations, Wenjie M9 will also provide Huawei ADS 2.0 advanced intelligent driving assistance, rear laser projection, laser radar, 800V fast charging and other configurations.

According to the official news, the M9 will be listed in December, which is also the second confrontation between Huawei and Ideality after the M7. As for who can win, it depends on whether M9 can be listed like M7.

Inventory of the hottest hybrid and pure electric vehicles at Guangzhou Auto Show 2020

Near the end of 2020, as the last grand finale of this year, the 18th Guangzhou Auto Show is in full swing.

In addition to the new generation of fuel models, or the first appearance, in the auto show with the theme of "New Technology, New Life", new energy models are naturally not inferior, and they have truly achieved high-standard and full-brand participation. Next, let’s take a look at the popular plug-in models and pure electric models at the Guangzhou Auto Show.

Mixed text


Gac Toyota weilanda PHEV

Faw Toyota RAV4 PHEV

As we all know, Toyota’s hybrid is a clean stream in the powertrain. Thanks to the dual-motor and Atkinson cycle engine, the hybrid power output of Toyota is extremely rapid, and the fuel consumption is still very low.

However, the small flaw of this powertrain is that although its power output is fast, its ultimate power and secondary acceleration ability are slightly insufficient. As a result, Toyota’s PHEV model came into being. In fact, the biggest highlight of the car is the power system. It is understood that the car is equipped with a 2.5L naturally aspirated four-cylinder engine and an electric motor, of which the maximum horsepower of the engine is 178 horsepower, and the comprehensive output horsepower of the whole powertrain is 306 horsepower. It only takes 6.6 seconds to accelerate 100 kilometers. In addition, according to the official information, the comprehensive fuel consumption per 100 kilometers of this car is 2.6L, while the pure electric cruising range is 63km, so the fuel economy is really good.

Guangzhou Automobile Toyota Willanda PHEV and FAW RAV4 PHEV are actually more like high-performance versions of their respective fuel versions. According to official data, the acceleration of the two cars can reach 7 seconds, which is already a very excellent result. Plug-in features also make them more economical in short battery life.


Byd Qin PLUS

The 2020 Guangzhou Auto Show officially opened today. BYD Company released its latest new energy hybrid car-Qin PLUS. The design of this car can be described as the same as that of BYD’s main model "Han", but as a new car, there are still some brand-new design concepts, and the whole car looks younger and more dynamic.

The car adopts BYD’s latest hybrid technology and is equipped with a 1.5L high-efficiency engine dedicated to Xiaoyun-Plug-in. The thermal efficiency of the whole car has reached an astonishing 43% and the compression ratio is as high as 15.5:1. Such an excellent result can be called one of the mass production engines with the highest thermal efficiency in the world.At the same time, as the core component of DM-i super hybrid technology, this engine can ensure that the fuel consumption of the car is as low as 3.8L/100KM. In the ideal state of full oil and full electricity, this Qin PLUS can travel more than 1,000 km, and drivers can completely abandon mileage anxiety and realize mileage.Freedom.

BYD has made great moves this year, from the introduction of blade batteries to the release of a 1.5L plug-in hybrid engine with a thermal efficiency as high as 43%. It seems that this brand is gradually becoming China’s "Sony", and consumers are upgrading its renewal with the most black technology configuration. BYD Qin PLUS should be just the beginning.


Mercedes-benz GLE 350 e plug-in hybrid version

At the Guangzhou Auto Show in 2020, Mercedes-Benz announced that its GLE 350 e 4MATIC plug-in hybrid coupe SUV was officially launched, and only one configuration model was launched, with a price of 828,800 yuan. The biggest change of the new car was the power system, which adopted the third generation plug-in hybrid technology of Mercedes-Benz, and the pure electric cruising range under NEDC working conditions exceeded 100 kilometers.

The new car listed this time adopts the same design language as the ordinary fuel version, and the large slip back design of the coupe version takes into account both aesthetics and practicality. The front air intake grille with all over the sky adopts concave design, and the middle is filled with large-size Mercedes-Benz trident star and thick transverse spokes. The front enclosure under the air intake grille is exaggerated and aggressive, but the vents are sealed, and the details are exactly the same as those of the fuel version.

From the interior, the Mercedes-Benz GLE coupe SUV is basically the same as the current Mercedes-Benz GLE, and the car is equipped with a dual 12.3-inch large screen with integrated design. The size of the air conditioning outlet on the left side is exaggerated, and the right side is symmetrical with the left side and decorated with the same size, which makes the big screen in the car look more harmonious and unobtrusive. The design of air conditioning control area is quite long and narrow, with piano key buttons, which is very stylish.

The biggest difference between the GLE 350 e 4MATIC coupe SUV and the ordinary version is the power system. On the basis of the 2.0T gasoline engine, it also adopts the third generation plug-in hybrid technology of Mercedes-Benz, and the pure electric cruising range under the NEDC comprehensive working condition standard exceeds 100 kilometers. Both AC and DC charging methods are supported. Under the condition of 60 kW DC charging, it takes 20 minutes to charge from 10% to 80%.

Pure electric article


Saic Volkswagen ID.4X/ faw-Volkswagen ID.4 CROZZ

As the representative of the most intelligent, digital and cutting-edge technology of Volkswagen brand, its sister model SAIC Volkswagen ID.4X VS FAW-Volkswagen ID.4 CROZZ will naturally not miss this Guangzhou Auto Show. In terms of appearance, the width of the front bumper of the two cars is slightly different, while the body and rear are almost the same.

In the interior, the ID4.CROZZ of FAW-Volkswagen completely inherited the configuration and design of the European version, while the ID4.X of SAIC-Volkswagen was partially adjusted and updated according to the needs of users.

In terms of performance configuration, both models are equipped with version 4.0 of Smart Car Federation, L2+ intelligent assisted driving system and ternary lithium battery pack from Contemporary Amperex Technology Co., Limited. The maximum power is 150kW, 240Ps, the peak torque is 310N·m, the maximum speed is 160km/h, and the battery life can exceed 500 km.

The advent of the two cars is undoubtedly the foundation stone for the Volkswagen brand to open the era of pure electric. The compact electric SUV model will be officially launched in March next year. I believe it is worthy of everyone’s expectation, and it is worthy of being a quality choice regardless of the north and south.


Dongfeng Honda M-NV

Many people are not familiar with M-NV, but they have heard of X-NV. It is a pure electric small SUV from Dongfeng Honda, and the protagonist M-NV listed at Guangzhou Auto Show today is based on it. Since Guangqi Honda updated VE-1 and launched VE-1+ and VE-1S+, it is reasonable for Dongfeng Honda to release M-NV with the help of the same platform. With the listing of M-NV, two versions of the new car have been launched, of which the Shang Cheng version costs 149,800 yuan and the Shang Yi version costs 159,800 yuan.

In terms of appearance, the new car has been greatly modified, adopting the round LOGO of Siming brand, and adopting an integrated streamlined design as a whole, continuing Dongben’s exclusive double-swallow-wing grille with willow-shaped through LED headlights, giving people a radical and tense sensory experience. At the same time, the new car also retains the side door handle that is popular with consumers.

In terms of performance, the maximum power reaches 120Kw, 163ps, and the maximum torque is 280Nm. Equipped with ternary lithium battery from Contemporary Amperex Technology Co., Limited, the NEDC has a battery life of 480 kilometers and an acceleration of 9.3s seconds, which is also outstanding in power consumption and driving control.

I believe that the listing of the new M-NV will undoubtedly provide consumers with a better choice when choosing pure electric vehicles.



At this Guangzhou Auto Show, Volvo brand also launched a pure electric vehicle-Volvo XC40 RECHARGE. With this appearance, the new car was officially put on sale, with a price of 357,000 yuan.

Volvo XC40 RECHARGE adopts a two-color body design with a white body and a blackened roof, which is more energetic. Similar to the fuel version, the new car outlines the outstanding texture with many detailed lines; The difference is that the new car has a charging port at the front and rear parts on the left.

As for the car, the new car uses the "Android Automotive OS" system developed by Google, and has been upgraded to a certain extent, which is in line with users’ daily usage habits.

At the same time, many functions and configurations of the new car are also based on the XC40 fuel version. XC40 RECHARGE adopts CMA platform architecture, equipped with front and rear dual-motor systems, and matched with a 78kWh battery pack. The maximum power is about 300kW, the peak torque is about 660N·m, and the comprehensive cruising range is about 400km.

The brand-new Volvo XC40 RECHARGE brings many indicators, such as official direct sales mode, electric vehicle safety technology configuration, iCPU intelligent interconnection system and so on, which bring our consumers a relatively novel car purchase and car use experience. The avant-garde and elegant design of the new model really makes us shine, and its later market performance is worth looking forward to!


R automobile MARVEL-R

When it comes to independent new energy vehicles, people always think of BYD and GAC New Energy, but in fact, due to the strong strength of SAIC, SAIC Roewe R automobile brand also has strong comprehensive competitiveness. At Guangzhou Auto Show, Marvel R, the brand’s heavyweight new car, announced the pre-sale price of 220,000 yuan, so let’s get a sneak peek.

The shape of MARVEL R follows the design concept of "light around the world" and pays attention to the creation of science fiction. Its front face adopts the popular split headlight design, and the penetrating LED strip has the functions of daytime running light and turn signal, which has a strong sense of science and technology.

The connection between the side and the rear of the car makes the overall body feel round, full and powerful visual impression. It is reported that in terms of interior decoration, the overall theme of "Arrowhead" is chosen, which is simple and elegant in one go.

MARVEL R’s interior adopts a combination of screen and physical buttons. The oversized 19.4-inch screen is the crowning touch, and the highly integrated scientific and technological electronic knob below reflects the scientific and technological beauty from the future. Although the overall design tends to be simple, the materials still maintain a high standard, and a large area of soft materials and leather packages reveal a sense of luxury in science and technology. In the power part, the official data has not been released yet.

In 2018, SAIC Roewe launched the mid-to high-end model SAIC Roewe MARVEL X, and the new car is positioned in a medium-sized pure electric SUV. However, due to its brand positioning and price factors, the performance of the new car in the market at that time was poor, and the sales volume was relatively bleak. Since then, SAIC Roewe has never launched a mid-to high-end pure electric vehicle. 

To some extent, SAIC Roewe’s bid-changing strategy also wants to distinguish the brand positioning from the previous models. The appearance of SAIC Roewe MARVEL-R represents Shanghai Roewe’s determination to re-launch the mid-to-high-end, and can the MARVEL-R and the brand-new R-mark that have changed its "appearance" bring better market performance to SAIC Roewe? We will also wait and see.


Guangzhou automobile ai’ an Aion Y

Guangzhou Auto Show in 2020 is undoubtedly a memorable day for Guangzhou Automobile Ai ‘an brand. On the 20th, GAC New Energy officially changed its name to GAC Ai ‘an, and was established as an independent brand alongside GAC Chuanqi. This move is undoubtedly an affirmation of Ai ‘an.

AION Y is an A-class intelligent pure electric SUV. This auto show only shows the exterior design of the new car. Details about interior details, vehicle size, power parameters and cruising range have not been announced. Judging from the configuration information currently available, the new car continues to be the main selling point of intelligence.

In the design of this car, while ensuring the trendy and futuristic feeling, it also adds a bit of round and moist sprouting, closed grille design, and folded-wing headlights with spiral structure on both sides, which is also called "Angel’s Wings" by the official.

Among them, the blue-orange color scheme and the petal-shaped wheel hub outlined by avant-garde and sharp lines are also very eye-catching. On the whole, it can be called the highest recognition in the whole audience. In terms of intelligent configuration, AION Y will be equipped with ADiGO 3.0 automatic driving system, one-button remote parking in full scene and the world’s leading memory parking function. In addition, the vehicle is also equipped with voice-controlled video shooting, 5G light-speed second-pass car video APP release, car games and KTV. 

The power information has not been announced this time, but according to the official disclosure, relying on the ultra-long mileage reliability test accumulated by GAC Ai ‘an from the network car, AION Y will be a car that can’t be worn out.


Summary of Guangzhou Auto Show

The 18th Guangzhou International Automob

As far as Guangzhou Auto Show is concerned, although it is only a few months away from Beijing Auto Show, judging from the number of new and upgraded models, in order to meet the car demand of north and south consumers, major brands are absolutely full of intentions.

Great Wall Gun commercial pickup King Kong Gun listed in Hebei, starting from 88,800 yuan.

In terms of power, the King Kong Gun (parameter picture) is equipped with a power combination of 2.0T+6MT, and the GW4C20B gasoline engine is mature and reliable, with a peak torque of 360N·m, and the high-power version of GW4D20M diesel engine has a peak torque of 400 N m. This mature power system has been tested by the market and has outstanding reliability.

A few days ago, another brand-new product based on the same platform of the Great Wall Gun, the fashionable commercial pickup truck King Kong Gun, was listed in Hebei Province.

King Kong cannon has two kinds of power, gasoline and diesel, and there are many different versions of two-wheel drive and four-wheel drive, with gasoline models starting at 88,800 yuan and diesel models starting at 95,800 yuan.

The above price is the standard box model price, and the long box model is added with 2000 yuan;

Entrepreneurial and elite models of long box models can be equipped with flat-bottomed containers, and on this basis, 2,000 yuan will be added;

Pilot limited optional package: including "LED headlights +360 panoramic image", with an optional price of 2000 yuan.

In addition, King Kong Gun also provides car buyers with five exclusive rights: financial gift, replacement gift, interconnection gift, recommendation gift and worry-free gift.

King Kong Gun adopts the design concept of "minimalist aesthetics", which is simple and tough as a whole, and offers five body colors: dream blue, worry-free white, bold horizontal black, enterprising gray and struggle brown.

For the interior, the high-definition LCD dual floating screen is matched with intelligent voice control, and the FOTA online upgrade function can upgrade some in-vehicle functions.

King Kong cannon has three kinds of containers: standard box, long box and flat bottom. The long box model has a 1.82-meter super-large container. The intimate design of low cargo platform and container lighting shows the profound insight of Great Wall Gun to pickup truck users. The turning diameter of 11.9 meters makes the King Kong gun more flexible in turning and turning around.

Far ahead of Bluetooth! China people’s own "star flash" has come: 60% energy consumption, 6 times speed and 1/30 time delay.

Bluetooth technology was born in 1994 and was invented by Ericsson. Its original purpose was to make wireless headphones possible through wireless audio transmission.

In the past more than 20 years, Bluetooth is the most mainstream short-range wireless communication technology, which is widely used in mobile phones, headphones, handles, keyboards and other devices.

However, Bluetooth technology also has many inherent shortcomings.

For example, the delay of human-computer interaction devices such as Bluetooth mouse and handle, the audio quality and stability of Bluetooth headset, and the number of intelligent Bluetooth networking devices in the whole house are not satisfactory.


So, China people’s own "NearLink" came!

On August 4th, at the Huawei Developers Conference HDC023, Yu Chengdong, CEO of Huawei Terminal BG, announced that,

Huawei will introduce Starshine NearLink into HarmonyOS’s ecology.

What are the advantages of Star Flash over Bluetooth?

It is understood that Star Flash is a new generation of short-range wireless connection technology native to China. It is the first time that China’s communication industry has innovatively applied the experience and technology accumulated from following to leading the world for more than 30 years in the field of short-range wireless connection, which is another important milestone for China’s scientific and technological self-reliance.

Fast Science and Technology learned that in 2020, the Ministry of Industry and Information Technology took the lead in formulating the near field communication standard for Star Flash.

In September 2020, the Star Flash Alliance was formally established. It only took more than two years from the official start of standardization work to the first commercial use, and it became the fastest-growing short-range wireless technology in history.

Flash-related technicians said that Star Flash is to solve the demand that WiFi and Bluetooth can’t meet the ultimate experience such as delay and reliability in some subdivided scenarios of smart terminals and smart homes, rather than subverting WiFi and Bluetooth.

In terms of technical advantages,

Star flash has the advantages of low delay, high speed, high concurrency, high reliability, anti-interference and precise positioning.

Star Flash only uses 60% energy consumption of Bluetooth, and it can reach 6 times speed, and the transmission delay is only 1/30.

Star Flash can improve the air interface delay of e-sports mouse from millisecond level to microsecond level. In addition, with its high bandwidth and anti-interference ability, lossless audio that was difficult to achieve in the past with Bluetooth headset becomes a reality. In the smart travel scene, the positioning accuracy of Star Flash digital car keys has changed from meter level to decimeter level.

It is reported that,

As a member of the Star Flash Alliance, Huawei has contributed its wireless communication experience and technology precipitation for more than 30 years to the Star Flash standard.

For the first time, the 5G technology contributed by Huawei, such as Polar code, was shortened and made great contributions.

15 days of "coming back from the dead" in Viya live broadcast room

Image source @ vision china

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

There is no 4 billion in Cary at the trough! Not the top student in the college entrance examination! Lei Jun broadcast live for Xiaomi Automobile: the sales volume was 3-5 times higher than expected.

Following the "explosion" conference at the end of March, Xiaomi Automobile ushered in a traffic feast. At 16: 00 on April 18th, Lei Jun started the live broadcast on time at Beijing Xiaomi Automobile Delivery Center.

This is the first time that Lei Jun started a live broadcast for Xiaomi Automobile. Three years ago, when Lei Jun premiered in Tik Tok, it was the tenth anniversary of Xiaomi. He took products such as "Biography of Xiaomi", "Walk the Line" and Xiaomi 10 Extreme Commemorative Edition, and at the same time, he had a heart-to-heart chat with rice noodle friends.

This live broadcast has its own traffic, and the number of viewers quickly exceeded 100,000+,and the number of likes quickly exceeded 100 million. At the beginning of the live broadcast, viewers also sent gift special effects to Lei Jun, and later the gift-giving function was quickly turned off.

"Lei Jun’s legs are quite thin." "Raytheon, I’m coming!" "I also want to take a photo with Lei Jun", "Did Lei always grab Huawei Pura 70" and other comments, constantly refreshing, verifying everyone’s intimacy with Lei Jun.

"It is too early to talk about the success of Xiaomi Automobile"

"Xiaomi Automobile has been released for 20 days, and it is too early to talk about success." Lei Jun said during the live broadcast that Xiaomi SU7 was so hot that I was afraid every day. Under the public beta, every detail was looked at with a magnifying glass. Now I’m a little more nervous, because Xiaomi SU7 has held on to "One Million People in YEATION".

"Of course, Xiaomi is now a success in the first stage. The cycle of building a car is particularly long, and we need to continue to do it seriously. " Lei Jun said.

Whether before or after the release, the popularity of Xiaomi SU7 has remained high, which is not a small order of magnitude higher than that of other car companies. The latest data obtained by the reporter was as of April 3, when Lei Jun, the founder of Xiaomi Group, announced at the first delivery ceremony of Xiaomi SU7 that the number of Xiaomi cars had exceeded 100,000, and the number of locks had exceeded 40,000. This is a burst in the context of particularly fierce market competition faced by cars with a price range of 215,900-299,900.

In the experience center, Lei Jun introduced in the live broadcast. On the whole, for Xiaomi SU7, the favorite color of girls is Xiaguang purple, and the favorite color of boys is elegant gray; Xiaomi believes that the most cracked color is lava orange. "For the question of what color to choose, listen to your wife." Lei Jun quipped.

"It’s not good to compare me with Musk."

Because there are few live broadcasts, there are still some areas to be improved, such as the occasional echo of the microphone.

However, the live broadcast as a whole continued Lei Jun’s consistent "customer thinking" and cordial style. For example, in the delivery center, Lei Jun had a cordial conversation with the owner’s children and asked where to go to school; Ask the female car owner why she chose Xiaguang Purple; Ask the doctor what major the car owner is studying; Take the initiative to invite customers to take photos and so on.

Why is the proportion of female owners of Xiaomi Automobile high? Lei Jun said that on the one hand, the company has many female engineers; On the other hand, basic functions such as sun protection, storage and good-looking directly hit the pain points of female customers; In addition, many female car owners have used Mijia eco-chain products before and know something about Xiaomi.

During the live broadcast, Lei Jun answered the question "Why did Xiaomi build a car in three years?". He explained that Xiaomi had accumulated the foundation of intelligent manufacturing in the past, and Xiaomi’s R&D budget this year was 24 billion yuan, so it took three years to build a car instead of just three years.

Consistent with expectations, Lei Jun once again introduced innovative technologies such as Xiaomi Super Die Casting in the live broadcast, and introduced that there are hundreds of robots in the factory. Lei Jun revealed that in the future, he plans to open the Xiaomi factory to ordinary citizens step by step.

For the long delivery time, Lei Jun responded that Xiaomi’s preparation should refresh various records of domestic cars. The company has achieved the release and delivery, and the delivery is the quantity. The core problem is that the sales volume is 3-5 times higher than the company expected. "The company held a supplier meeting a few days ago, and the company will improve delivery step by step as soon as possible."

In the live broadcast, Lei Jun also refuted the identity of "the first man in Shuangwen". He said, "I am at the bottom of my life, and there is no cold 4 billion in Cary", "I have never won the college entrance examination" and so on. Lei Jun said frankly, "Many people say that I am a billionaire, and I have never counted (my own assets). Success in life depends not on cool writing, but on dreams, struggle and help from noble people. "

When talking about the benchmark Musk, Lei Jun responded, "Musk is a great entrepreneur. What I do with him is not exactly the same, so it is not easy to compare. But we have all helped popularize science and technology and promoted social progress. "

"Traffic Times" of Car Factory

Lei Jun emphasized in the live broadcast that Xiaomi can’t be treated as a car factory, but the whole ecology of people and cars, and the core is a technology company. However, Lei Jun’s marketing strategy for Xiaomi Automobile is even more talked about by the market.

As of today’s live broadcast, Lei Jun Tik Tok has more than 17.9 million fans. On Weibo, there are more than 23 million fans, with an average of more than one Weibo a day, to protect the traffic.

Under the leadership of Lei Jun, Xiaomi, including Lu Weibing, Xu Fei and many other senior executives, have also launched short video and other platforms. These flows gathered together during the release of Xiaomi SU7, which together constituted the key boost for the realization of Xiaomi SU7 market.

This kind of "traffic marketing" has affected countless drivers in the car circle.

According to the public information, Yin Tongyue, the chairman of Chery, personally tested the long-distance, high-speed and high-order intelligent driving ability of Star Era ET; Wei Jianjun, Chairman of Great Wall Motor, opened his first personal live show, and showed the whole scene NOA; of Great Wall Motor without high-precision map. Xia Yiping, CEO of Extreme Yue, and Li Yanhong, CEO of Baidu, got on the bus and experienced the latest Extreme Yue 01 … These live broadcasts not only narrowed the distance between the car factory and the users, but also showed their product experience intuitively to the users.

Editor: Chen Lixiang

Proofreading: Liao Shengchao