Shouzheng Innovation Technology Breakthrough Convergence Communication 2019 Spring Festival Evening Press Conference Held
"Strive for a new era and celebrate a happy year", and the Spring Festival Gala in 2019 is about to kick off. On January 31st, CCTV held a press conference for the Spring Festival Gala in 2019, introducing the highlights of this year’s Spring Festival Gala program and a number of technological innovations and applications, and announced the host lineup of the Spring Festival Gala. Relevant leaders of Publicity Department of the Communist Party of China attended the conference, and the leaders of the Central Radio and Television General Station and the head of the creative team of the Spring Festival Evening introduced the relevant situation.
Ingenious creation to create a quality program for the Spring Festival Evening
CCTV Spring Festival Gala will accompany you for the New Year. As always, the Spring Festival Gala will bid farewell to the old year and welcome the new year with the audience accompanying the family reunion on New Year’s Eve. This year’s Spring Festival Gala is rich in program forms, with beautiful song and dance programs, majestic and magnificent, and wonderful magic acrobatics. Whether it’s the opening and the colorful flowers at zero o’clock, or the celebration of the whole world and the joy of all over the world in the three venues, a colorful and interesting artistic picture scroll has been laid out.
Language programs, which are most concerned by the society and loved by the audience, have also made new breakthroughs this year, showing gratifying results of new people coming forth in large numbers and full of jokes. In terms of subject matter, it is closely related to the hotspots of people’s livelihood and the atmosphere of the times. In the performance lineup, not only the comedian "running with the bulls", who was loved by the audience but rarely appeared on the stage of CCTV Spring Festival Evening, but also the major comedy teams from all over the country gathered together for a "lively and happy reunion".
Song and dance programs also usher in the most powerful performance lineup. The younger generation of "dream catchers" who strive for happiness and achieve the future with hard work will be full of youthful vitality and positive sunshine, and will sing the Spring Festival Evening stage.

△2019 Spring Festival Evening host lineup announced
The long-awaited host lineup of the 2019 Spring Festival Evening was also announced at the press conference. Kang Hui, Zhu Xun, Ren Luyu, Li Sisi and Nigmat will be the hosts of the main venue in Beijing, and the Jinggangshan branch venue in Jiangxi will be co-hosted by Zhang Yu, the host of the Central Radio and Television Station, and Yin Song, the host of Jiangxi Radio and Television Station. Jilin Changchun Branch will be co-chaired by Zhang Zequn, the host of Central Radio and Television Station, and john young, the host of Jilin Radio and Television Station; John young, the host of China Central Radio and Television Station, and Pang Wei, the host of Shenzhen Satellite TV, will co-chair the Guangdong Shenzhen Branch.

△ Jeikiy, member and deputy editor-in-chief of CCTV Branch of the Central Radio and Television General Station, introduced the preparations for the 2019 Spring Festival Gala.
Jeikiy, a member of the party group and deputy editor-in-chief of CCTV General Radio and Television Station, said when introducing the preparations for the 2019 Spring Festival Gala: "This year’s Spring Festival Gala will adhere to integrity and innovation in all aspects from the scale of the party to the programming, from the cast to the theme content, and persist in carrying forward the main theme and delivering positive energy. I believe it will present the audience with a New Year carnival full of laughter and artistic essence."
Breakthrough in technological innovation presents unprecedented audio-visual effects.
Jiang Wenbo, a member of the CCTV branch of the Central Radio and Television General Station, introduced at the press conference: "The technical team of the Spring Festival Evening in 2019 has been pursuing the application of the latest technology and the most advanced equipment to the production of the Spring Festival Evening program in 2019, in order to create better program services." It can be said that one of the biggest highlights of this year’s Spring Festival Gala is all-round technology drive and technological innovation.

△ Jiang Wenbo, a member of the CCTV branch of the Central Radio and Television General Station, introduced the key technological innovation and application of the Spring Festival Evening in 2019.
The creative team of the Spring Festival Evening actively carried out the instruction spirit of the Supreme Leader General Secretary that "the mainstream media must keep up with the times, boldly use new technologies, new mechanisms and new models, accelerate the pace of integration and development, and maximize and optimize the publicity effect", and made technological innovations in 4K, 5G, VR, AR, AI and other aspects, which really brought a perfect combination of art and technology to the Spring Festival Evening. Jeikiy, member and deputy editor-in-chief of the CCTV branch of the Central Radio and Television General Station, said: "This is a powerful connection between technological innovation and artistic innovation on the human cultural and artistic corridor, and it is also an important innovation in the history of the Spring Festival Evening."
This year, the Spring Festival Evening will be broadcast live on 4K Ultra HD channel for the first time, and 5.1 surround sound will be used throughout. If users watch the Spring Festival Evening program through the 4K Ultra HD Channel (CCTV-4K) of the Central Radio and Television General Station and configure 4K Ultra HD images +5.1 surround sound, they can bring higher definition, wider color gamut and higher dynamic range video and surround sound audio experience, and they can enjoy the audio-visual effect of the cinema at home.
Under the background of the latest and most advanced development trend of mobile communication, the rapid development of 5G network, China Central Radio and Television General Station signed a framework agreement for the cooperation and construction of 5G new media platform with China Telecom, China Mobile, China Unicom and Huawei at the end of 2018, creating China’s first national-level 5G new media platform, and this 5G network has also been tested and applied in the content transmission of the Spring Festival Evening Branch. On January 13th, the 4K TV transmission test of 5G network was successfully carried out in Shenzhen Branch of the Spring Festival Evening. On New Year’s Eve, two 4K seats based on 5G network will be included in the production system of Shenzhen Branch for the 4K TV live broadcast of the Spring Festival Evening. On January 28th, the real-time transmission of 5G network VR was successfully carried out in Changchun Branch. Users can see the ultra-high-definition VR panoramic signal transmitted through the 5G network in the live broadcast of CCTV news’s media-integrated program "I want to watch the Spring Festival Evening", which is the first time that the 5G network and VR production technology are combined in the live broadcast of TV media-integrated programs. These innovations will bring a refreshing and exciting audio-visual experience to the Spring Festival Evening in 2019.
In addition, the technology of this year’s Spring Festival Gala has achieved many breakthroughs. Intelligent speech recognition subtitle production technology was applied for the first time in the Spring Festival Evening. For the first time, 4K Ultra HD AR online packaging technology was used; Fully use a number of special equipment such as Aquila and drones for shooting; Using 4K ultra-high definition main screen and a large number of ice screens in the studio hall No.1 of the main venue will bring fantastic stage effects to the Spring Festival Evening.
During the Chinese New Year, the CCTV Square Building and CCTV Tower in Fuxing Road Office of the Central Radio and Television General Station will be launched to "celebrate the new era of China!" The light show with the theme of "CCTV Spring Festival Evening with you at the Central Radio and Television General Station" presents a solemn, festive and shocking three-dimensional effect, creating a festive and strong festive atmosphere.
Integrate and spread the whole media to feel the charm of the Spring Festival Evening.
This year’s Spring Festival Evening is the first Spring Festival Evening after the establishment of the Central Radio and Television General Station. On the one hand, the Spring Festival Evening communication will be based on the all-media resources of the Central Radio and Television General Station, and multi-platform cooperation will realize the multi-mode, multi-terminal, three-dimensional and full-coverage communication of the Spring Festival Evening. On the other hand, in order to accelerate the development of media integration, this year’s Spring Festival Evening will also actively innovate and develop the content and communication style of media integration, showing the characteristics of multi-screen interaction of media integration.

△ Wang Xiaozhen, director of the CCTV editorial office of the Central Radio and Television General Station, released the all-media communication plan for this Spring Festival Evening.
On New Year’s Eve, CCTV comprehensive channel, variety channel, Chinese international channel, military agricultural channel, children’s channel and 4K ultra-high-definition channel will broadcast live the Spring Festival Evening in parallel, and CCTV multi-platform, CCTV audio-visual client, CCTV news client and CCTV news mobile network will also broadcast live simultaneously around the world. In terms of broadcasting, Yangguang China Communications Broadcasting will broadcast the Spring Festival Evening in full synchronization with audio. The voice of China, the voice of literature and art, and the global Chinese information of Guoguang will be inserted into the special program of New Year’s Eve.
During the live broadcast of the Spring Festival Evening, CCTV News and CCTV will edit and package the Spring Festival Evening programs and highlights in real time with the broadcast process, and release them on the mobile terminal in the form of short videos. Users can not only participate in the online red envelope grabbing interaction during the live broadcast, but also review short videos at various mobile terminals and forward them to friends and relatives. After the broadcast of the Spring Festival Evening, the main station will launch nearly 50 short video contents of "micro-variety" and "micro-documentary" with the brand of the Spring Festival Evening as the core, introduce the front and back scenes of the Spring Festival Evening, and invite the actors of the Spring Festival Evening to pay a New Year call to the audience. After the broadcast of the Spring Festival Evening, the Spring Festival Evening team and CCTV news new media will also launch a small video to reveal the magic, acrobatics, dance, lighting and special effects of the Spring Festival Evening, so as to satisfy the audience’s curiosity before and after the Spring Festival Evening.

△ Wang Qiang, Deputy Director of Publicity Department of the Communist Party of China Literature and Art Bureau, spoke at the press conference.
In the Spring Festival Evening of 2019, we will always adhere to the program keynote of "Happy, Auspicious and Happy", always take the satisfaction of the people as the greatest goal, always adhere to the creative concept of innovation and openness, and make every effort to achieve cross-screen gala.
I believe that the Spring Festival Evening in 2019 will definitely bring you new and wonderful memories.
















































































