The General Administration of Market Supervision concentrated on exposing ten typical cases of illegal advertisements of ＂magic medicine＂

　　Cctv newsAccording to "WeChat official account News" WeChat, since 2023, market supervision departments have focused on key areas of people’s livelihood, such as medical care, medicines, medical devices, health foods, and continued to intensify efforts to crack down on false and illegal advertisements of "magic medicine", and to clean up and rectify illegal behaviors such as pretending to be experts or famous doctors in commercial advertisements, publishing uncensored drug advertisements, fictional or exaggerating the efficacy of health foods, and ordinary foods claiming disease treatment functions, so as to effectively protect consumers’ legitimate rights and interests. Ten typical cases that have been completed are now selected for exposure.

　　Typical case

　　1. The Shenzhen Municipal Market Supervision Bureau of Guangdong Province investigated and dealt with the illegal advertising cases of Shenzhen Qi Aimei Electronics Co., Ltd.

　　According to the investigation of Shenzhen Market Supervision Bureau, Shenzhen Qiaimei Electronics Co., Ltd. implanted the audio advertisements of drugs provided by customers into the evaluation machine according to the requirements of some customers during the production of the evaluation machine. The implanted drug advertisements did not obtain the approval documents of drug advertisements according to law, and contained a lot of contents such as exaggerating the therapeutic effect and making a guarantee commitment to the therapeutic effect. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In May 2023, the Shenzhen Municipal Market Supervision Bureau of Guangdong Province imposed an administrative penalty of 760,000 yuan on the parties according to law, and transferred the information of the business entities entrusted by the parties to implant drug advertisements to the relevant territorial market supervision departments for verification and handling. At the same time, the party concerned still produces products with no product name, manufacturer’s name, address and product execution standard number, which violates the relevant provisions of the People’s Republic of China (PRC) Product Quality Law. The Shenzhen Municipal Market Supervision Bureau of Guangdong Province imposed an administrative penalty of 426,800 yuan on the party concerned according to law.

　　Two, Suihua City, Heilongjiang Province Market Supervision Bureau to investigate and deal with illegal advertising cases in Wangkui County People’s Hospital.

　　According to the investigation conducted by the Market Supervision Bureau of Suihua City, Heilongjiang Province, Wangkui County People’s Hospital released uncensored medical advertisements such as "The Lithotripsy Department of Wangkui County People’s Hospital routinely carries out shock wave lithotripsy, lung function testing and bone mineral density testing" through WeChat WeChat official account, which contained false contents such as "introducing the latest generation of extracorporeal shock wave lithotriptor, lung function detector and bone mineral density measuring instrument"; Release medical advertisements containing "patient Mr. Song (pseudonym), disease name, new focus of pontine ischemia, obvious improvement in treatment effect, and disappearance of symptoms of clumsy speech" and other contents that use the image of patients and explain the cure rate. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In February 2023, Suihua Market Supervision Bureau of Heilongjiang Province imposed an administrative penalty of 300,000 yuan on the parties according to law.

　　Third, the Market Supervision Bureau of Songzi City, Hubei Province investigated and dealt with illegal advertising cases of the 999 Healthy Living Center in Songzi City.

　　According to the investigation by the Market Supervision Bureau of Songzi City, Hubei Province, the 999 Health Life Museum in Songzi City released the advertisements of "Shengshengyuan" brand health care products "Lycopene Polyester Soft Capsule" and "Daluokang Capsule", which contained "enhancing human immunity, overcoming thrombosis, having good curative effects on cardiovascular and cerebrovascular diseases, arteriosclerosis and other diseases" and "pure natural plant extract health care products are safer to care for your health! Regulating blood lipids "and so on, exaggerating the use of the product and claiming the disease treatment function for health food. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In April 2023, the Market Supervision Bureau of Songzi City, Hubei Province imposed an administrative penalty of 250,000 yuan on the parties according to law.

　　4. The Market Supervision Bureau of Boshan District, Zibo City, Shandong Province investigated and dealt with illegal advertising cases of Zibo Shunde Pharmaceutical Co., Ltd.

　　The market supervision bureau of Boshan District, Zibo City, Shandong Province found out that the advertisements for ordinary foods published by Zibo Shunde Pharmaceutical Co., Ltd. contained such contents as "lowering blood sugar", "invigorating spleen, nourishing stomach" and "eliminating dampness", claiming the function of disease treatment, and the advertisements for medical devices published contained such contents as "sinusitis, special effects" and so on. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In May 2023, the Boshan District Market Supervision Bureau of Zibo City, Shandong Province imposed an administrative penalty of 208,700 yuan on the parties according to law.

　　5. Beijing Chaoyang District Market Supervision Bureau investigated and dealt with the case of Beijing Huangsi Medical Beauty Clinic Co., Ltd. illegally publishing advertisements for toxic drugs for medical use.

　　According to the investigation of Chaoyang District Market Supervision Bureau in Beijing, Huangsi Medical Beauty Clinic Co., Ltd. published advertisements for toxic drugs on the company’s network platform, which contained "Botulinum Toxin A for Injection", "Reservation for 50U of Botox in the United States is RMB 2,400, and reservation for 300U of Jishi in the United Kingdom is RMB 4,640". Botulinum toxin type A for injection belongs to toxic drugs for medical use and should not be advertised. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In April 2023, the Chaoyang District Market Supervision Bureau imposed an administrative penalty of 200,000 yuan on the parties according to law.

　　Six, Shanghai Pudong New Area Market Supervision Bureau to investigate and deal with illegal advertising cases of Shanghai Orange Technology Co., Ltd.

　　Shanghai Pudong New Area Market Supervision Bureau found out that Shanghai Chengduo Technology Co., Ltd. published advertisements for medical devices in a self-operated online shop on a certain platform, which contained false contents such as "Beauty is included in COVID-19’s diagnosis and treatment plan" and "Beauty-hydrogen-oxygen mixed therapy is listed in the national diagnosis and treatment plan". At the same time, the parties still used the name of state organs in disguise to publish advertisements, and the advertisements involving patented methods did not indicate the patent number. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In March 2023, the Shanghai Pudong New Area Market Supervision Bureau imposed an administrative penalty of 200,000 yuan on the parties according to law.

　　Seven, Huangpu District, Guangzhou City, Guangdong Province Market Supervision Bureau investigated and dealt with illegal advertising cases of Guangdong Dongfanghong Pharmaceutical Chain Co., Ltd.

　　According to the investigation of Huangpu District Market Supervision Bureau in Guangzhou, Guangdong Province, Guangdong Dongfanghong Pharmaceutical Chain Co., Ltd. released prescription drug advertisements for sildenafil citrate tablets and tadalafil tablets on a certain platform, and the advertisements contained such contents as "Continue taking after 8 times, and the effective rate can be kept above 80%" and "The total clinical effective rate is 80.8%". The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In March 2023, the Huangpu District Market Supervision Bureau of Guangzhou City, Guangdong Province imposed an administrative penalty of 200,000 yuan on the parties according to law.

　　Eight, Siping City, Jilin Province Market Supervision Bureau to investigate and deal with Siping radio and television advertising illegal cases.

　　According to the investigation by the Market Supervision Bureau of Siping City, Jilin Province, Siping Radio and Television Station released the advertisement of agricultural and sideline products "Wenshan Gold Does Not Exchange for Sanqi", which contained the contents of "it can be used for adjuvant treatment of stroke, hemiplegia, palpitation and chest pain" and "it can prevent and treat coronary heart disease, angina pectoris, acute cerebrovascular disease, thrombophlebitis and other diseases", and claimed the function of disease prevention and treatment for ordinary food. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In January 2023, the Market Supervision Bureau of Siping City, Jilin Province imposed an administrative penalty of 150,000 yuan on the parties according to law.

　　9. The Market Supervision Bureau of the Second Division of Xinjiang Production and Construction Corps investigated and dealt with the advertising violation case of Store 248 of Xinjiang Kangning Pharmaceutical Chain Co., Ltd.

　　The investigation by the Market Supervision Bureau of the Second Division of Xinjiang Production and Construction Corps found that when the 248th store of Xinjiang Kangning Pharmaceutical Chain Co., Ltd. sold "Ejiao Qianggu Oral Liquid, Jiangzhong Multi-dimensional Element Tablets, Lujiao Buxue Granules and Qixuekang Oral Liquid", the contents of the self-made advertising billboard were inconsistent with the functional indications and components in the instructions approved by the drug supervision and administration department. The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In March 2023, the Market Supervision Bureau of the Second Division of Xinjiang Production and Construction Corps imposed an administrative penalty of 108,000 yuan on the parties according to law.

　　Ten, Nanchang City, Jiangxi Province Market Supervision Bureau to investigate and deal with illegal advertising cases of Nanchang Benmao E-commerce Co., Ltd.

　　The market supervision bureau of Nanchang City, Jiangxi Province found out that Nanchang Benmao E-commerce Co., Ltd. published an advertisement of Manxi mouthwash on a certain platform, which contained false contents such as "relieving inflammatory pain and promoting ulcer healing". The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of People’s Republic of China (PRC). In February 2023, Nanchang Market Supervision Bureau of Jiangxi Province imposed an administrative penalty of 101,400 yuan on the parties according to law.