The five major rumors of WeChat annual rumor analysis report all exceeded 20 million hits.

With the deep penetration of WeChat into people’s daily lives, various rumors are also spreading at the fingertips. Yesterday, the Big Data Communication Laboratory of Sun Yat-sen University and the WeChat security team released the "WeChat Annual Rumor Analysis Report". The report shows that the highest proportion of rumors is false reports, accounting for 31.4%. The five most popular rumors have been read more than 20 million times and forwarded by many WeChat official account.

Love forwarding is easy to help rumors spread.

Through manual coding analysis, the report classifies rumors into nine categories: health and wellness, personal safety, property safety, political and economic and social order, love forwarding, advertising marketing, anecdotes, pornography and others. The reason why rumors can spread widely and quickly is mainly because they coincide with people’s common psychological needs. For example, people’s anxiety and fear are mainly used in rumors about health, personal safety and property safety; Anecdotal and interesting rumors contain many superstitious contents, which contain two motives: anxiety and fear, hope and desire.

The report points out that moral binding is the most effective in inducing sharing skills, and the spread of moral pressure is realized by using the patriotic enthusiasm of the public.

In the sample of rumors captured in the report, 22.2% of rumors have induced sharing, that is, readers are required to forward words such as sharing. The highest frequency is moral binding induced sharing, that is, emphasizing forwarding for love, or "not turning is not Chinese"; In addition, superstitious induced sharing also accounts for a large proportion, that is, claiming good luck after forwarding or bad luck if not forwarding.

Evening is the peak of rumors.

It is worth noting that nearly 65% of the rumors appear at the top of the pushed graphic information, that is, they are sent as headlines or as a single article, indicating that WeChat official account regards them as important information, or speculates that they can bring high reading volume.

In the form of communication, exaggerated pictures and scary headlines are almost the "standard" of rumors. According to the report, about 95% of the rumors have not been applied for originality. On the one hand, it may be because WeChat official account’s editors are not aware of applying for originality protection, but it also shows that most of the rumors are reprinted by WeChat official account.

The report also shows that the peak of rumors is concentrated in the evening of a day, Thursday of a week, and winter and summer vacations of a year. During these relatively off-peak hours, rumors take advantage of "leisure", which makes people more free to read and share, and also provides more possibilities for rumors to spread.

The WeChat security team and Sun Yat-sen University have formally established the "Rumor Research Fund" to support and fund the researchers of online rumors. The initial start-up fund is 100,000 yuan, and the detailed topics and specific requirements will be announced in the near future.

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Five annual WeChat rumors

Please be sure to pass it on to the girls around you. This is the latest scam! 》

Seven scams against women were described. One of them said that when a girl saw a child lost on the road, she took him to the address he said and was electrocuted by high voltage when she rang the doorbell.

Rumor: Regarding the news that the doorbell was corona, the police said that they had never heard of such cases, and thought that the cost of the modus operandi was too high and there were too many loopholes, which was difficult to realize in reality.

The Zhongnanhai No.1 file was decrypted, and Lao Bi regretted it. 》

Mainly said that our current water, food, culture, industry, national defense and peace should be attributed to the construction in the early days of the founding of the People’s Republic of China.

Rumor: The "Zhongnanhai No.1 File" mentioned in the title of the article is just a cover and gimmick that attracts people to click, and the text has nothing to do with the "secret file".

These seven kinds of meat have been banned by doctors, which are more poisonous than arsenic.

The article has a sensational topic, comparing food with arsenic.

Rumor: It’s too exaggerated. Regular pork has cut off the injured spots, thyroid gland, adrenal gland and other tissues during slaughter.

"Once these two liquids at home are combined, they will die immediately! Spread quickly! 》

It is said that when Ms. Wang in Beijing cleaned the toilet, she poured in the toilet cleaning spirit and added 84 disinfectant. Ms. Wang then fainted and died after being rescued! The hospital diagnosed chlorine poisoning.

Rumor: After mixing the toilet cleaner and 84 disinfectant, chlorine will generally only cause irritation to eyes and make people cry and cough. In severe cases, it will corrode alveoli and cause difficulty in breathing. If you leave the scene immediately and go to fresh air, there will be no big problem. But if the poisoning phenomenon does not disappear, we must go to the hospital for treatment.

The famous doctor who treated Bella and Fu Biao finally stood up and told the truth! Closely related to you "

Push to borrow the name of the famous doctor Ji Xiaolong to popularize some health knowledge.

Rumor: Ji Xiaolong does exist, but Twitter only borrows the name of Ji Xiaolong.