Directed by Wang Jiawei, the new drama "Flowers" starring Hu Ge, Ma Yili, Tang Yan, Xin Zhilei and others is currently being broadcast on Tencent Video. In order to present the drama perfectly, Wang Jiawei spent three years polishing the camera. Not only does it run through its own unique style in narrative, but it also repeatedly recalls actors who have already finished filming. To be honest, many viewers of Wang Jiawei’s TV series did not have high expectations this time. After all, the shooting process and narrative style of TV series and movies are completely different.
Moreover, compared to movies, the filming of TV series takes a long time, and it is completely too late to pick the shots one by one. The more popular directors and actors are often in a state of seamless integration, and the progress of normal filming TV series is too slow. "Flowers" is different, because it is directed by Wang Jiawei and Hu Ge is the main male lead, so the drama has attracted the attention of many industries and platforms from the beginning of filming. Wang Jiawei is also really persistent in the drama, and forcefully made the TV series into a movie.
Sure enough, this drama did not live up to the expectations of most audiences. Although Wang Jiawei’s fragmented narrative style did not meet the taste of the remote control audience, the online broadcast volume of "Flowers" was in the process of steady growth, and the popularity of Tencent in-app also exceeded the 30,000 mark. Tang Yan played Miss Wang with a full personality and a complete growth line. Xin Zhilei played Li Li, who was also bright and moving under the camera of Wang Jiawei, and there was a big gap with the previous image, stunning many viewers who came to follow the drama.
It can be said that when filming Wong Kar-wai’s plays, actors have the opportunity to leave their own life scenes and unlock another image of themselves, but this does not apply to actors in the rising stage and actors who have not yet stabilized their coffee positions. Because Wong Kar-wai’s seriousness and dedication to the play exceeds the image of all working actors, even a powerful faction like Hu Ge can’t stand Wong Kar-wai’s dedication to the play. Because in the past, movies were filmed, so actors in the TV drama circle did not have a real sense of Wong Kar-wai’s stream-of-consciousness shooting method.
For example, Liang Jiahui, he admitted in an interview that when he entered the group, the director only told him that the role he was going to play was Huang Yaoshi, and there was no script to tell him what to play and how to play it. So in the later shooting process, Liang Jiahui was in a kind of confusion about not knowing what to shoot. In addition to the stream of consciousness method of film shooting, Wong Kar-wai also has a lot of experience in fooling actors. In the early years of filming movies, Wong Kar-wai used his superior fooling skills to deceive many actors at the level of best actor.
For example, Tony Leung. Because he was a screenwriter in the early days, Wong Kar-wai wrote a high-quality suspense film script on the spot, and immediately won the actor Tony Leung. However, when he arrived at the filming location in Argentina, Leung Chaowei was told by the director that the role he was going to play was gay. The movie Leung Chaowei was fooled into making was "Spring", which was later enthusiastically sought after by most fans.
First of all, regardless of whether the behavior of fooling people is correct, the mere fact of editing a script to deceive the best actor proves that Wang Jiawei himself is a talented top PUA master. From this, it can be seen that Wang Jiawei’s personal style is quite distinct. This time, Wang Jiawei, who came to shoot a TV series, still adheres to the same set of principles of making movies. Hu Ge was driven crazy in the process of walking through the scenes again and again, and posted on social platforms: If I stop acting, will you still support me?
At that time, many netizens were wondering why Hu Ge’s mental state was so beautiful. All their questions were answered in interviews with the creators released one after another after the show was broadcast. It turned out that Hu Ge’s collapse came from Wang Jiawei’s strict requirements for actors to act. In an interview with the media, Hu Ge said: In his opinion, "Flower" is not just a crew, but more like Hengdian Film Academy. In addition, the entire filming cycle of "Flower" is very long, and the actors will experience a period of exhaustion in both physical and mental aspects.
It is precisely because the filming time of "Flowers" took a full three years, and the actors kept reworking and reshooting according to Wang Jiawei’s requirements, so Hu Ge felt physically and mentally exhausted. According to the cast member, Wang Jiawei’s understanding of the play is usually not on the same channel as the actors, so the actors can only rely on themselves to constantly grope. Before the director nods, the actors can only repeat the same scene, which is a stream of consciousness shooting method that really makes many actors collapse.
Because he had no idea what kind of effect Wong Kar-wai wanted to achieve, he could only keep repeating the same scene. Tony Leung broke the news that he ate 26 bowls of wonton noodles in a row during the filming of "In the Mood for Love". Liu Jialing also said in an interview that during the filming of "The True Story of Ah Fei", he wiped the floor 27 times in a row, and in the middle of the filming, several actors suddenly felt that they could not act. Therefore, when choosing the film and television works directed by Wong Kar-wai, actors should be more careful.
Dong Yong, a veteran artist who starred in "Flowers", also said: "I have always used the standards of old artists to demand myself, and the standard of" one pass "is the basic quality of old actors, but when it comes to Wang Jiawei, there is no" one pass "at all. Director Wang Jiawei keeps asking actors to reshoot clips that he is not satisfied with. There is even a scene that has not been filmed more than 30 times in a row. Later, the director called out and gave Dong Yong a break. Who knows that the first scene back to the crew after the holiday is still the last one.
From this, it can be seen that Wong Kar-wai has a strong sense of responsibility for the film and television works he directs. The truest reaction of actors nowadays is the state he pursues in the film venue. It is precisely because of this that Wong Kar-wai will hand over so many film and television works that satisfy fans. Although Wong Kar-wai has extremely high requirements for every frame of "Flower", it is precisely because of this rare persistence and dedication to the work that "Flower" will be so precious in the era of frequent bad movies.
It can be said that Flower, whether it is the texture of the picture or the design of light and shadow, is completely unlike a TV drama, and it can be said that it is a perfect work of art. In addition to the great shock of the picture to the audience, the three actresses of the play have also reached a new height of beauty, and even left their own life scenes. Tang Yan has successfully transformed with the play, and her acting has been recognized by the audience. Her image has subverted the inherent dress of silly and sweet in the past, and her portrayal of Miss Wang’s role has been affirmed by many audiences.
Although Tang Yan gave up many film and television invitations in the early stage because of the filming of "Flowers", it was not a loss, at least because she successfully got rid of the label of the idol school in this drama, and the resource rating will definitely be higher in the future. Xin Zhilei also attracted much attention because of her role as the bright and moving Li Li in the drama, and the follow-up bonus should not be underestimated.
As early as February 2018, Hengda officially established Ruichi Intelligent Vehicle Co., Ltd., and in June of the same year also invested in Faraday Future to enter the car manufacturing industry. But now that three years have passed, it is time to build a Nezha, right?
After a series of warm-ups, Schr?dinger’s Hengda car has really moved. Just in early November, the Hengchi 5 LX suddenly appeared on MIIT’s latest public list. Good guy, I didn’t expect that I would be able to wait until the day of Hengda’s mass production!
So the question ****** Hengchi 5 really energy-efficient? Does anyone really buy it? In other words, can Hengchi become a life-saving straw for Hengda Group? Today we will uncover Hengda’s car-making mystery.
Blue is better than blue
We mentioned in the "Jia Yueting" program before that in 2018, Hengda, which was just about to enter the market for new energy vehicles, was shut down. Less than half a year after investing in FF, the two sides parted ways due to equity and capital conflicts. Although Boss Xu was not good at starting out, through this investment, Director Xu of the workshop still gained something – successfully learned secret techniques of Boss Jia’s PPT car making secret skills.
After the official announcement of the car, Evergrande opened the model of "buy buy buy, close, circle, big, good", which is truly breathtaking.
What is buy buy buy? No electric drive system? buy! No hub motor technology? buy! In short, in the eyes of Boss Xu, problems that can be solved with money are not problems.
What is Hehe? Boss Xu personally visited 23 countries and visited 58 leaders in the automotive field, from the top 500 to the studio. If you can’t buy it, you can cooperate!
As a result, Hengda Haotao 24.90 billion used for the acquisition and research and development of core technologies of new energy vehicles worldwide.
With the technology, what about the land? What about the factory? Continue to buy! Buy land to build a factory, this Evergrande is more skilled.
Therefore, Hengda spent 22.50 billion yuan for factory construction, equipment procurement, etc. Now the main factories are concentrated in Guangzhou Nansha, Shanghai and Tianjin. So far, including technology research and development, Hengda has invested nearly 50 billion yuan.
In contrast, NIO, which also burned money and 50 billion in the same period, has three models officially offline for delivery by the end of 2020, and has laid its own charging network across the country.
And what did Hengda bring until now? Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5, Hengchi 6, Hengchi 7, Hengchi 8, Hengchi 9… conceptual graph of nine cars?
And not only is there no production car, but even the two staff members of the exhibition car participating in the event can lift it.
Ah? It can’t be this, can it?
Of course, Evergrande is also a bit reliable, such as Hengchi 5’s "birth permit". Eh, it seems to be about to expire.
After investing so much money, did Hengda’s PPT model make money?
Did the PPT car make money?
If you want to know whether the Hengda PPT car manufacturing model is profitable or not, let’s look at it from two aspects.
Let’s look at the stock price first. At the beginning of this year, Hengda Motor Hong Kong’s highest offer was HK $72.45/share, and the market value once exceeded HK $500 billion, second only to BYD.
Looking at the annual report, the 2020 financial report shows that Hengda Automobile has earned nearly 15.50 billion yuan based on the conceptual graph of several models after experiencing the mode of buying, buying and combining.
Good guy, if this wait until the model is mass-produced, why don’t you punch Tesla? Kick BYD?
But upon closer inspection, I still noticed something fishy.
It can be noted that more than 98% of Hengda’s revenue in 2020 comes from Hengda’s healthy income, and the real new energy vehicle revenue is only less than 200 million yuan.
Health Valley tried its best, brothers, please put the public screen in tears.
What about the stock price?
After the continuous bombardment of various negative news such as model car doors and industry people’s disapproval, Xinhua News Agency’s naming of false high stock prices, Hengda Automobile’s stock price has plummeted, and the stock price has fallen from 72 Hong Kong dollars/share to now hovering at 3 Hong Kong dollars/share, and the total market value has shrunk to less than 40 billion.
From 18 to 21, Hengda Automobile seemed to have made money, but it didn’t seem to.
Although the past few years seem to have been a waste of time, Hengda Automobile has still not reached the point of exhaustion, and in today’s debt crisis of Hengda Group, Hengda Automobile has become a life-saving straw for Hengda Group. So can Hengda Automobile bring Hengda Group back to life?
Children from poor families take charge early
As of the first half of this year, Hengda Group has 1.97 trillion yuan in debt. The real estate bubble burst, and the wealth management products thundered.
But now, it was no longer appropriate to describe Evergrande Group as tearing down the east wall and making up the west wall. Originally, he wanted to sell Hengda properties and Hengda’s automobile business, but in the end, he contacted several buyers to no avail. Boss Xu simply gave up and dedicated himself to building a car!
Hey, wait a minute, doesn’t Evergrande still rely on Health Valley and the Evergrande Group behind it to barely survive? Why do you have to go out to work to subsidize your family now?
As a result, Hengda sold the electric system transmission company e-Traction and wheel hub motor manufacturing company Protean Electric, clearance Hengteng, two rights issues in November, financing 3.20 billion Hong Kong dollars, even the old real estate sales scale is also planned from 700 billion yuan, compressed to 200 billion yuan in ten years, all funds and manpower concentrated in Tianjin factory to ensure the production of Hengchi 5.
It can be seen that Hengda is really determined to bet on Hengchi!
But does Hengchi 5 have the ability to help Hengda turn around? Is Xu Jiayin really so confident in Hengchi’s future?
We asked Dapeng, who knows cars best, to tell us.
First of all, Heng Chi 5 positioning A-class SUV, pricing 200,000 yuan or less. Meaning that in this price range, Heng Chi 5 to face is BYD Song Pro, Weimar EX5, Xiaopeng G3 this level of opponents, in my opinion, whether it is appearance, configuration, or performance and battery life, Heng Chi 5 want to front the just mentioned several cars, there is still a certain degree of difficulty.
As for how much confidence Xu Jiayin has in Hengchi’s future?, this is up to you, I will test the automatic parking 50 times first.
Hurry up and test, the factory manager will be back from a business trip soon.
Cough cough, getting down to business, is Xu Jiayin really so confident in Hengchi’s future?
First of all, over the past 18 years, Hengda has indeed invested a lot in automobiles, but it is not difficult to see that Xu Jiayin intends to give up his car to maintain his position.
Secondly, the current concentration of resources to ensure the smooth commissioning of Hengchi, a large part of the reason is that the production qualification of pure electric vehicles owned by the Tianjin factory is about to expire. And if a model has not completed mass production and entered the market before the expiration date, this qualification will also disappear with the wind.
It seems that Xu Jiayin is also struggling to ride a tiger now. If he has confidence, he will do it, but if he has no confidence, he will do it.
However, it is also understandable. After all, for Evergrande, the best thing to do now is to create a production car while the production qualification is still there, and renew the production qualification. After that, when the opportunity is ripe, the production qualification will be packaged and sold directly with the automobile business. In case the sales of Hengchi 5 are good, you can also take the opportunity to raise the price and sell a good price to repay the group’s debt and renew its life, killing two birds with one stone.
In just one month, rumors of "ByteDance acquiring Ele.me" broke out twice.
In the latest version, Caijing quoted sources as saying that not only did it state that ByteDance’s bid was $7 billion – one of the points of disagreement between the two sides, but also that ByteDance only wanted the delivery team of Ele.me, while Ali wanted the word energy saving to undertake the entire Ele.me.
Although soon, the rumors were once again confirmed by both sides, the outside world believed that the "Schr?dinger’s acquisition" was only a layer of window paper away from the ground – "denial" was just a prescribed action in the negotiations between the two sides.
In the past two years, the local life battlefield has seen renewed waves due to Douyin’s disruption, with the store business performing traffic magic, but the home business has experienced ups and downs. Douyin’s local life is still in a state of "running through the process".
The low-hanging fruit has been picked, and moving forward is a tough battle with real swords and real guns. Meituan spent tens of billions of yuan to build the performance ability, and if Douyin wants to replicate it, he needs to invest several times more time and money. Buying Ele.me is the most cost-effective way, and it is also in line with Zhang Yiming’s usual style of "vigorously performing miracles".
Five years ago, Ali bought Ele.me for $9.50 billion; in the past few years, the decline is not only valuation, but also market share. Now Ele.me is almost reduced to a regional player, takeaway is a low-margin business, and it is difficult to make profits without scale effects. If Ali wants to stop losses in time, Douyin is the only potential buyer on the table.
If Douyin wants to be a "universal entrance", it is impossible to give up local life. But the question is, even if he eats Ele.me and completes the closed loop of local life, can he win Meituan? What Douyin lacks in local life is only the ground delivery team? What Ali + Ele.me couldn’t do in the past, can it be done by Douyin + Ele.me?
Just as Yu Yongfu said in his internal letter in 2021: "This is a protracted battle, a boxing match that has just begun. The process is destined to be long and cruel. Neither side can defeat the opponent, but can only fight for points."
The Infinity War of local life, even if the acquisition is completed, is far from the end.
Douyin Local Life: Good Night Yet to Come
In the past two years of the Douyin Meituan dispute, the outside world’s attention has focused on how Meituan defends the city, but it has ignored that Douyin’s battle for local life has not gone smoothly as imagined, and the traffic stick has also encountered "hard bones".
"Changing coaches" is the most obvious signal. In November 2023, Douyin publicly admitted that Pu Yanzi, the head of commercialization, will also serve as the head of life services business, and Zhu Shiyu, the original head, will be transferred. Pu Yanzi’s internal evaluation is that his style is pragmatic and he is good at solving complex problems.
Industry analysts "Zouma Finance" interpret that the role of the commercialization leader in Douyin is similar to that of Alimama to Ali, and it is the existence of the "God of Wealth". Pu Yanzi, who is more "important", can not only mobilize the commercial traffic of Douyin, but also the commercial traffic resources of almost all traffic-type products such as Jinri Toutiao and Watermelon Video in Douyin – this is the highest configuration that Douyin can give.
Douyin’s local life is far from a "good night". They need more resources and more fierce leaders. The core incentive is the failure of takeaway.
In June last year, according to the "LatePost" report, Douyin takeaway’s annual GMV target was reduced from 100 billion yuan to 5 billion yuan, which came to an "ankle cut". At the same time, the focus of takeaway business changed to: try to run through business processes in more ways.
Half a year has passed, and according to a report by "Whip Bulls" at the end of December last year, Douyin life service partners in multiple regions revealed that Douyin will no longer renew their contracts with them. "Except for the five cities of Chengdu, Changsha, Shanghai, Shenzhen and Fuzhou, the Douyin takeaway business in other cities will be suspended." The purpose is to "penetrate the above five cities in order to obtain comprehensive and sufficient experience and lessons, and then promote the replication to other cities."
Since it was exposed in July 2021, Douyin has been running in the takeaway field for two and a half years, but it is still "running through the process".
The cost is undoubtedly huge. According to a report by Sohu News in March last year, Douyin’s boost to merchants in the pilot takeaway service was 5%, which was three percentage points lower than that of its peers. But Douyin’s traffic is expensive, and its investment in takeout should be higher than that of Meituan and Ele.me, including the costs of delivery and service providers.
This raises the suspicion that takeout is a low-margin chore, and if it is so difficult to move forward, why not give up? Because it does not want to watch consumers flee due to the lack of takeout.
According to a report by "LatePost" in February last year, Douyin Group CEO Zhang Nan once imagined at an internal meeting that Douyin would become a universal portal for users’ mobile devices, not only to swipe content when bored, but also to shop, choose restaurants, and buy plane tickets to book hotels.
This is Douyin’s ambition, and it is also the common dream of Internet giants. Today’s Capital Xu Xin once said in his early speech that there are actually only 12 apps commonly used by users, and apps that are opened more than 8 times a day are exclusive and monopolistic, and "flowers" can grow on them.
Therefore, for Douyin’s local life, it is necessary to close the loop between home and store, which is the answer that Meituan proved ten years ago.
As early as 2014, Wang Huiwen once answered the reporter "Why does Meituan want to do takeout?" He said, "Group buying and takeout, there must be a lot of overlap in the business. From the perspective of the merchant, we can bring it customer flow and transactions. Consumers group buying to the store, or ordering takeout to be delivered to consumers for transaction. Although they are two different transaction models, the merchants will not reject them."
The lack of Douyin takeaway links today is like the short board on the bucket. On the one hand, consumers who have settled through home group buying will flow to Meituan when they repurchase takeaway; on the other hand, the merchants who have made great efforts to attract them will only stay at the store level, and cannot reap the commission of takeaway business.
According to public information, Douyin’s GMV in 2022 is 77 billion yuan, while it has increased by 256% in 2023. It is estimated that the GMV completed in 2023 is about 197.12 billion yuan, exceeding the original target of 150 billion yuan. But if you can’t take takeaway business, how long can such high-speed growth be maintained is an unknown.
Since takeaway is a must, then the existing cooperation model is not good? Since August 2022, Douyin and Ele.me have cooperated, and Douyin has diverted traffic and Ele.me has fulfilled the contract, but both sides have different ideas, and they have not fully connected on the page jump. Douyin cannot obtain the core data assets, so he has more than two years of experience in "running through the process".
Douyin and Meituan are bound to have a head-to-head war, but Douyin looks at his hand and only has abundant traffic and funds, but lacks infrastructure, including systems, teams, and the Know-How capabilities that Meituan has accumulated for more than a decade.
And these, eat Eli.me can make up for it?
"Are you shaking?" Can you win Meituan?
Before Douyin’s disruption, the takeaway battlefield had long since died down. Meituan began to explore instant retail in search of incremental growth; Alibaba’s Ele.me system became infrastructure, focusing on stopping losses.
A set of data clearly illustrates the changes in Ele.me in Alibaba. According to third-party data agency trustdata, in 2020, Meituan and Ele.me’s market share was 60% and 25% respectively; by 2022, it had become 72% and 15%.
From Ele.me to "Shake it", how much can it shake Meituan? Let’s take a look at the fundamentals of the two companies first.
Look at the supply side first, there is the most intuitive data. According to the relevant report of Guolian Securities, the average daily active users of Meituan takeaway business version in October 2023 4.8861 million, and the average daily active users of Ele.me business version 2.6131 million, Meituan is almost 1.87 times that of Ele.me.
Looking at the demand side, according to Quset Mobile data, in October 2023, Ele.me APP DAU 2154.6 million, Meituan takeaway APP DAU 17.4993 million, Meituan APP DAU 144 million. You know, Meituan APP is the main position of all businesses. Combined with past financial reports, Meituan takeaway also leads Ele.me in terms of annual transaction users.
What about Ele.me + Douyin? According to the data report released by "Douyin Life Service Business Observation" on January 2, 2024, in 2023, Douyin Life Service stores will exceed 4.50 million. Even taking into account deduplicate factors, on the supply side, Douyin + Ele.me will still have a considerable base.
In addition, the addition of Ele.me may recoup Douyin’s disadvantage on the supply side of small and medium-sized merchants. "Blue Hole Business" once mentioned in the article "Meituan, Can Use Magic to Beat Magic" that the high cost makes it difficult for small and medium-sized merchants to survive in Douyin. "If you don’t buy advertising and don’t have traffic, you will have zero sales."
On the demand side, Douyin’s traffic magic and Ele.me’s home consumption mindset are expected to make up for their previous shortcomings.
Different from Meituan, benefiting from the acquisition and Ali system, a large proportion of Ele.me’s loyal customers come from 88VIP members, which is characterized by strong spending power. Double 11 in 2023, 88VIP user scale broke through 32 million, and transactions increased by double digits year-on-year. According to Ali’s financial report, the average annual consumption of this group in 2022 reached 57,000 yuan, and the demand-side customer unit price may be expected.
From the perspective of supply and demand, Ele.me has been ahead of Meituan, and it may have new vitality. But whether it can win or not, the performance side is more critical. What Douyin wants most is also the delivery team of Ele.me. Capacity is the "card point" that Douyin takeaway cannot push, and it is also the "east wind" that Douyin only owes for the development of instant retail.
According to Ele.me’s official website, Hummingbird, its delivery platform, has 3 million active riders, including full-time and crowdsourcing; but according to a report released by Meituan in 2022, Meituan has 6.24 million riders. In fact, in 2019, Ele.me has more than 3 million riders, and Meituan is 3.99 million. With Ele.me losing ground, riders naturally flow to Meituan, which has a more dominant order volume.
Of course, the fulfillment of contracts does not rely solely on offline capacity. Offline delivery and online fulfillment are two sides of the same coin. It is rumored that Douyin only needs "delivery staff" and does not need "programmers". Ele.me is currently the second largest takeaway in the market after Meituan, and its fulfillment system is the closest option to contend with it.
After it was merged into Alibaba that year, Ele.me’s hummingbird system was the first to be transformed. Alibaba’s expectation for hummingbird was to rely on the foundation of takeaway services and cooperate with Alibaba’s retail "three-kilometer ideal life circle", which meant that in the past few years, hummingbird and Hema, Tmall Hourly, and first-line brand instant delivery have a long match, and the handling situation is far more complicated than food delivery.
At the same time, Hummingbird’s intelligent scheduling system has been supported by Alibaba Cloud. Now AI has become one of the core directions of Ali’s development, and Hummingbird’s computing power and iteration speed have been enhanced. Because Hummingbird is deeply bound to Ali, it has also become one of the arguments that Alibaba will not give up Ele.me. easily.
But Ele.me in the Ali system can only be said to be self-improvement, and whether it can resist Meituan requires a question mark.
Takeaway fulfillment has the characteristics of "multi-concurrency" and "strong randomness", and a strong online fulfillment system can be regarded as Meituan’s "moat". As Wang Xing said in the first quarter of 2023 earnings report: "If the takeaway business wants to complete each transaction efficiently, it needs a reliable order fulfillment system. We have accumulated a deep foundation in the consumer, merchant, and distribution network of the takeaway business, and it is difficult for other players to break through."
Another factor that cannot be quantified, but can determine the course of the war, is methodology and organizational ability.
On the one hand, the Know-How capabilities and takeaway talents accumulated by Ele.me are equivalent to directly giving answers to Douyin, who has been "running through the process"; but on the other hand, with the invasion of organizational culture and the migration of management authority after Alibaba’s acquisition, Ele.me’s core management has gradually lost, and its playing style is also very different from that of Zhang Xuhao’s era. Ele.me, which pursues cost control, has gradually shrunk into a regional player.
In the two years after Alibaba acquired Ele.me, morale was booming. Wang Lei, the earliest head of Alibaba’s department, also stated internally, "It turned out that Ele.me played Meituan on the first floor and the second floor, but now we are standing on the sixth floor."
At that time, Wang Lei participated in Double 11 and Double 12 with his local life, interacted with Youku and Juhuasuan, and connected with Autonavi and Hema. But from the first quarter of 2019 to the second quarter of 2020, Ele.me’s market share did not rise but fell.
An industry insider told Blue Hole Business that during that time, he went on a business trip to Shunde, Guangdong. Ele.me increased subsidies and launched activities in the local area, hoping to gain momentum in several of Meituan’s advantageous cities, but the results came to nothing. [The business of local life is more complicated than imagined, and the success of one city may not be replicated in all cities.]
A Meituan person once recalled with "Blue Hole Business" that at that time, Meituan did not regard the other party as a competitor when competing with Ele.me. "Although Meituan gave less resources than the other party in each city, it always got good results in the end. There is indeed a methodology."
Frustrated by the competition, Alibaba began to adjust its thinking. In July 2021, Yu Yongfu, known as the "integration master", took over local life and proposed the so-called "541 formation" and "four vertical and four horizontal" playing methods, but this was an internal staff that also had some unclear theories.
Falling on Ele.me, the strategy focuses more on key cities, which is the so-called "efficiency first, then scale", emphasizing the strengthening of instant retail and distribution capabilities in terms of capabilities, and paying more attention to festival marketing in terms of tactics, such as the repeated mention of "guess the answer to win the free order".
The key data obtained from the above actions is that Ele.me’s unit economic benefits continue to be positive, and its losses have narrowed year by year. But takeaway is always a low-margin business, and if you want to make money, you still need to do it on a large scale. Ele.me’s long-term strategy is to stop bleeding for Ali, but it is the opposite for Ele.me itself.
The local life battlefield is far more complicated than imagined, and it is unknown whether Douyin can recover the share that Ele.me has lost in the past few years.
Although Meituan’s share price fell every time the acquisition scandal broke, it proved the outside world’s attitude towards the deal. But even if the acquisition is completed, it is only an escalation of the war situation, not an end.
Not long ago, Tencent’s mobile game "Honor of Kings" was repeatedly criticized by the media, and its share price suffered a setback, but then it continued to rise. Yesterday it reached a record high of 320.60 Hong Kong dollars, up nearly 3% from the previous day. Tencent’s market value reached 3.045056 trillion Hong Kong dollars, making it the most valuable listed company in China. According to Forbes’ real-time rich list, Pony Ma’s personal wealth rose to 36.20 billion US dollars, ranking 18th in the world on the list, surpassing Ma Yun and Wang Jianlin to become the richest man in China.
Tencent’s share price yesterday reached a record high of 320.60 Hong Kong dollars, up nearly 3% from the previous day. Tencent’s market value reached 3.045056 trillion Hong Kong dollars, making it the most valuable listed company in China. The personal wealth of Pony Ma, chairperson and CEO of Tencent, also rose, reaching 36.20 billion US dollars, making him the richest man in China.
Tencent’s share price reaches HK $320
Yesterday, the stock price of Tencent, which is listed on the Hong Kong stock market, reached a record high. As of the end of the day, it rose 2.95% to 320.60 Hong Kong dollars. At present, Tencent’s market value has reached 3.045056 trillion Hong Kong dollars (about 389.283 billion US dollars), making it once again the most valuable listed company in China. At present, Tencent’s market value ranks eighth in the global market value ranking, second only to Buffett’s Berkshire Hathaway.
Data show that in the past six months, the share price of Tencent Holdings has risen from 190 Hong Kong dollars at the beginning of the year to 320 Hong Kong dollars today, a cumulative increase of 66%. Not long ago, Tencent’s mobile game "Honor of Kings" was repeatedly criticized by the media, and its share price suffered a setback, but then it continued to rise.
The latest two quarterly report shows that a total of 30 funds (shares are calculated separately) hold a large position in Tencent Holdings, with a total of 11.0689 million shares. The net value of these funds has also risen with the rise of heavy stocks, and has obtained rich returns.
At present, a number of institutions hold "buy" ratings on Tencent and have raised their target price for Tencent. Morgan Stanley raised its target price of Tencent from the original 310 Hong Kong dollars to 370 Hong Kong dollars; Nomura Securities raised its target price to 341 yuan; Bank of America Merrill Lynch maintained its "buy" rating, raising the target price of Tencent to 331 yuan, and expects the mobile game business to continue to drive the company’s revenue. Deutsche Bank raised the target price of Tencent from 320 yuan to 327 yuan, and rated it "buy".
Pony Ma becomes China’s richest man
According to Forbes’ real-time rich list, Pony Ma’s personal wealth rose to 36.20 billion US dollars, ranking 18th in the world on the list, surpassing Jack Ma, who ranked 20th, and Wang Jianlin, who ranked 26th, to become the richest man in China.
According to the latest disclosure of rights and interests of the Hong Kong Stock Exchange, Pony Ma’s share of the issued shares of Tencent Holdings fell from 13.91% on July 8, 2004 to 8.73% on November 28, 2016. However, Tencent’s market value has increased by nearly a thousand times from billions of Hong Kong dollars at that time to trillions of Hong Kong dollars at present; Tencent’s share price has risen from HK $3.70 per share in June 2004 to HK $320.60 today, and it has also undergone a split of five. According to this calculation, in the 13 years of listing, Tencent’s share price has increased by more than 433 times. The wealth of Pony Ma, the founder of the company, has naturally risen.
2017 interim results will be announced next Wednesday
Tencent will announce its 2017 interim results next Wednesday. According to statistics, in the past five years, Tencent’s revenue growth rate has been 54%, 38%, 31%, 30% and 48% respectively. Tencent’s performance in the first quarter of this year shows that operating income 49.588 billion yuan, an increase of 54.83% year-on-year, and net profit 14.548 billion yuan, an increase of 57.46% year-on-year. Roughly calculated, in the 90 days of the first quarter of this year, Tencent Holdings’ average daily revenue was about 550 million yuan, and the average daily net profit was about 160 million yuan.
The market generally believes that although Tencent is involved in a wide range of business, it is still relatively focused on social networking and gaming. "In the past, everyone thought that Tencent could do anything, and we also took a detour," Pony Ma once said. "We have changed a lot in the past two years, cutting more and more businesses… Since entering mobile game operations, a lot of energy has been on the layout of global mobile games, which is our main business."
The game business is Tencent’s main business, which is not only one side of Ma Yun’s words, but also reflected in Tencent’s financial report. In 2016, Tencent’s 2016 annual revenue was 151.938 billion, of which online game revenue was 70.844 billion, accounting for 47%. In Quarter 1 this year, Tencent achieved revenue of about RMB 14.10 billion in PC client side games, an increase of 24% year-on-year, benefiting from the increase in contributions of major games such as League of Legends, Dungeons and Warriors, and FIFA Online 3. In mobile games, revenue of about RMB 12.90 billion was achieved, an increase of 57% year-on-year, driven by existing and new games such as ("Honor of Kings", "Crossfire: Gunfight King" and "Dragon Valley"). In particular, "Honor of Kings", its tens of millions of DAU players have achieved not only a game, but also a hot topic in society. As of the fourth quarter of 2016, "Honor of Kings" has 50 million DAU. In the past six months, the popularity of the game has gradually increased, and it has attracted the attention of Xinhua News Agency, People’s Daily and other media. I hope the game can lead positive energy and fulfill its social responsibility.
As of the first quarter of this year, Tencent’s QQ monthly active accounts reached 861 million, and the combined monthly active accounts of WeChat and WeChat reached 938 million, an increase of 23% over the same period last year. Social and other advertising revenue increased by 67% to RMB 4.379 billion, mainly driven by advertising revenue growth from WeChat Moments, WeChat public accounts, app stores and mobile browsers.
related news
Tencent launched credit score
"Tencent Credit" has opened a public beta for some users, and some users can already check their credit scores in the account column of QQ Wallet in the "Tencent Credit" official account of mobile QQ.
Beiqing Daily reporter learned that Tencent Credit is a personal credit management platform launched by Tencent Credit, and the credit score can reflect the user’s credit level. Similar to Zhima Credit Score, Tencent Credit Score is also evaluated by the system credit scoring model. It relies on comprehensive evaluation of data from multiple dimensions such as social, payment, finance, and society to monitor in real time. The higher the score, the higher the credit level. Users can improve their credit score by repaying credit cards in a timely manner, paying water, electricity and gas bills on time, binding bank cards on the official website of Tenpay or mobile QQ wallet, purchasing wealth management products, and improving accurate credit information in credit management. Loan defaults, credit card repayments and other behaviors will be recorded, and even affect the credit score.
Tencent said that users can not only understand their credit level through Tencent credit scores, but also enjoy the financial privileges and life privileges that good credit brings to them, such as cash lending, bank card application, consumption installment, and credit travel.
It is reported that only QQ super members are currently eligible for the public beta. Tencent said that the public beta qualification is not directly related to QQ members, QQ years, QQ levels, account transfer consumption and other conditions. It is based on the user’s real name and credit comprehensive evaluation and randomly opened. At present, the public beta list is small, and there is no active application path for the time being. The public beta list will be gradually opened in the future. This group text/This reporter, Wen Jing, photo/DongIC fang
CCTV News:Nowadays, it is becoming more and more common to travel through online car-hailing, but there are some hidden hidden operations, which "add a little bit of congestion" to travel. A reporter recently found in Beijing that Didi Express has "rejected orders, refused orders" and "induced passengers to cancel orders". Sometimes, passengers not only have difficulty completing the trip smoothly, but also inadvertently lower their credit rating on the Didi platform, which affects future online car-hailing trips.
Drivers who take orders and refuse to take them may be related to the Didi Express reward model. According to several Didi Express drivers, the model of Didi Express rewarding drivers has changed in recent years. At present, Didi Express drivers need to follow the driver-side application prompts and receive a certain number of singular numbers in different reward models to get bonuses.
Didi Express customer service introduced that how many orders have to be completed in a day, how much is the reward, such as how many orders are completed from what time to what time, how much is the reward, and there is that kind of reward. The driver-side display is the main one every day, and it is also possible that there may be several rewards a day.
In the current mode of Didi Express assigning orders, some drivers will selectively cancel orders in order to earn bonuses for the number of orders they receive, while passengers will spend more time and energy to complete online car-hailing trips, and even inadvertently lower their credit score on this platform.
Didi Express driver: "Many people are like this, because in order to get a reward of 100 yuan, he pulled this order a little farther, forty or fifty, and may not be able to get the reward because of this order."
Who cancels or "demotes" the driver to induce "Youdao"
During the reporter’s investigation, it was learned from a number of Didi Express drivers and customer service that as a constraint on express drivers by the platform, the driver voluntarily canceled the order, which may be regarded as a violation. During the investigation, many express drivers said that they would be fined 10 yuan per order and deducted corresponding service points.
In order to further avoid the financial penalties and deductions of service points that may be caused after the passenger complains about the active cancellation of the order, many express drivers said that they will find some reasons to excuse themselves, and some drivers will ask the passenger to cancel the order, claiming that the cancellation of the order by the passenger has no impact on themselves.
The truth is as the driver said, does it have no impact on the passengers? However, the reporter got the opposite answer from several other Didi Express drivers and customer service. According to the Didi Express driver, the current platform implements two-way constraints on drivers and passengers, and passengers take the initiative to cancel orders, which may also reduce credit value. At present, after the Didi Chuxing APP completes the express order, passengers and drivers have two-way evaluations. The customer service introduced that both drivers and passengers implement a 5-point credit score rule. Some express drivers said that after receiving the order, they found that the passenger’s credit score was lower than 4 points, and the rejection rate would be greatly improved.
Complain to the platform, but do not inform the result of the complaint?
Legal experts said that filing a complaint with the platform is the cheapest and most efficient measure for passengers to protect their rights. According to the customer service of Didi Express, express drivers who are found to have violated the rules after verification will usually be dealt with in three ways: warning, financial punishment and ban punishment according to the severity of the situation. But the final processing result will not be fed back to passengers.
Liu Junhai, a professor at Renmin University of China Law School, introduced that Article 8 of the Consumer Rights Protection Law of our country stipulates that consumers have the right to know the real situation of their use of goods or services. In order to protect consumers’ right to know, Article 20, paragraph 2, also specifically stipulates the information disclosure obligations of business operators.
Professor Liu Junhai believes that the online ride-hailing platform, as the creator of the transaction model, the drafter of the transaction rules, the selector of the relevant drivers, and the winner of the relevant economic benefits, should resolve consumer complaints as soon as possible as the preferred solution to resolve disputes. Not only from a legal perspective, but also from a business ethics perspective, it is not enough to develop the market and occupy the market itself. The most important thing is that enterprises should stand together with consumers consciously, learn to think from a different perspective, and further optimize their own complaint and dispute resolution process from the perspective of consumers.
China News Service, Beijing, July 14 (Qiu Yu) Beijing, Shanghai and other places have introduced relevant regulations on online catering to strictly prevent the operation of "black workshops". China News Service (WeChat official account: cns2012) reporter investigation found that some third-party platforms did not publicize the merchant’s food business license, and the merchant did not mark the safe consumption time limit on the takeaway packaging according to local regulations.
The consumer.
When defending rights, I don’t know the "ten times compensation" rule
How much should be paid if you eat unclean food when ordering takeout? Many consumers are unaware of this.
Recently, Ms. Xu ordered takeout through a third-party platform for ordering food online, but ended up eating a worm. After complaining, she was only compensated with a 10 yuan voucher from the platform. Ms. Liu also had a similar experience. She ate cockroaches in takeout, and "the merchant proposed 300 yuan for private use." Both told reporters that they did not know the specific legal provisions.
According to the Food Safety Law, if you produce food that does not meet food safety standards or operate food that you know does not meet food safety standards, in addition to claiming compensation for losses, consumers can also demand compensation from the producer or operator for ten times the price or three times the loss; if the amount of increased compensation is less than 1,000 yuan, it is 1,000 yuan.
Zhang Liwen, a lawyer at Beijing Shi Law Firm, said in an interview with reporters that if it costs 70 yuan to order takeout, consumers can ask for an additional compensation of 1,000 yuan instead of 700 yuan, but he also reminded consumers that they should provide sufficient evidence to prove that the food "does not meet food safety standards".
Merchant –
The safe consumption time limit is not marked on the takeaway packaging.
Many places have placed requirements on online catering packaging. Beijing, Sichuan, Fujian and other places require food to be marked with cooking time and safe consumption time limit. But when asked by reporters, several restaurant staff in Beijing said they were "not aware of this regulation" and would not put similar labels on takeaway packaging.
The "Beijing Municipal Measures for the Supervision and Administration of Online Food Business (Interim) " clearly requires that food operators engaged in online ordering services should affix labels to food packaging, indicating the time of food processing and consumption, and reminding consumers to eat as soon as possible to avoid long-term storage.
"This rule is reasonable and should be strictly enforced," Zhang Liwen pointed out. "When you go to a restaurant to eat, it is common sense that the food is newly made. But there is no supervision link when ordering takeout, and merchants should indicate when the food is made and how long it can be eaten."
The reporter noticed that Beijing, Sichuan, and Fujian have relatively strict requirements for online catering packaging, while Shanghai, Zhejiang, and Liaoning have relaxed, "encouraging or recommending" affixing labels to indicate food processing time and consumption time limit.
Platform –
Unannounced merchant food business license
In order to prevent "black workshops", Shanghai, Beijing, Fujian and other places not only require third-party platforms to review the food business license qualifications of online food operators, but also require third-party platforms to publicize information related to food business licenses on their websites.
Beijing stipulates that third-party platform providers shall review and register the qualifications of food operators applying to enter the platform, timely update the operator’s identity certificate, food business license and other qualification certification materials, and publicize relevant information on the main page of their business activities.
Reporters searched and found that the merchant pages of several well-known third-party platforms in Beijing did not publicize relevant qualification information. Although some platforms added a column of "merchant license", some merchants did not upload the license.
"There are some difficulties in the process of verifying the qualifications of merchants," Meituan said. "The base of merchants is large, the verification time is long, and it is difficult to distinguish the authenticity of the qualification documents of some merchants."
The delivery man…
There is a situation of "no health certificate" employment
Shanghai, Beijing and other places require food delivery staff to obtain a health certificate. Meituan and Daojia Food Club both said that delivery staff must undergo a medical examination and obtain a health certificate before they can work. "This is a hard and fast rule."
According to the Daojia Food Club, the company has a special person to register and manage the information of the employee’s health certificate. When the employee’s health certificate expires for one year, it will urge and supervise the employee to update and register.
However, the reporter learned that in order to save costs, some merchants choose to deliver by themselves, sometimes hiring people to deliver food specially, and the compensation is calculated according to the singular number of delivery. Due to the high mobility of food delivery staff, they will not check whether they hold a health certificate, and there are also cases of "unlicensed employment".
Extend –
How to resolve online ordering disputes?
On July 12, Mr. Yue attracted widespread attention by posting a Weibo post online in which he claimed that he had received 19 stitches after ordering food through Ele.me at a store in Jinan called Marriott Donkey Meat Fire, where he was slashed at the door with a knife for giving a bad review.
In an interview with reporters, Mr. Yue said that after the June 26 complaint, for as long as half a month, Ele.me only said that it had upgraded the processing, and did not leave any contact information of the person in charge. "The processing of the merchant was only to close the online payment function for a week, and then continue to operate."
In response, the official Weibo of Ele.me responded on July 13, saying, "We oppose all violent words and deeds, and will not and cannot support any illegal party."
Zhang Liwen believes that third-party platforms have the responsibility to deal with disputes. First, the platform should announce and punish the merchant’s behavior online; second, it should notify other third-party platforms and suggest that they carefully consider cooperating with the merchant, or blacklist the merchant and refuse to cooperate.
He said that if consumers encounter food safety problems and merchants and platforms do not deal with them, considering the high cost of filing a lawsuit to the court, they can choose to go to the industry and commerce, food and drug administration or consumer associations to complain. It is recommended that relevant departments establish a quick handling mechanism to reduce the cost of consumer rights protection and ensure that consumers receive prompt and reasonable compensation.
The Food Safety Law stipulates that the food and drug supervision and management, quality supervision and other departments of the people’s government at or above the county level shall publish the e-mail address or telephone number of the department to accept consultation, complaints and reports. If a consultation, complaint or report is received, it shall be accepted and promptly replied, verified and dealt with within the statutory time limit; if it is not the responsibility of the department, it shall be handed over to the department with the power to deal with it and notify the consultation, complaint and whistleblower in writing.
The staff of the "12331" food and drug complaint hotline told reporters that if consumers can provide the specific location and name of the merchant, they can accept complaints and deal with them. (End)
Newspaper (reporter Meng Huan) can use WeChat, Alipay to pay the taxi fare conveniently, effectively prevent taxi drivers from changing the price without permission… This morning, the reporter learned from the Municipal Transportation Commission Transportation Management Bureau that the city’s taxis have begun to pilot the real-name meter system, and gradually promote the installation this year. There are about 60,000 to 70,000 taxis in the city. At present, Beijing is regulating taxis through scientific and technological means. The city has piloted the installation of this intelligent vehicle end point all-in-one machine on more than 10,000 taxis, including Crescent Moon, BAIC, Yuyang, Wanquan Temple and other taxi companies. Some pure electric taxis in the suburbs have also begun to be installed.
The reporter found yesterday that the service supervision card previously placed in front of the co-pilot position has been changed from a paper version to an electronic version, and the position has also been moved to the bottom of the meter to become an electronic screen. The screen displays the relevant information of the taxi and the driver. You can not only see the license plate number and the company to which the vehicle belongs, but also see the identity information of the driver and check the information of his qualification certificate.
This all-in-one machine has electronic payment function, satellite positioning function, driver electronic certificate identification and identity authentication function, and has the function of accepting electric calls and industry shunting services, and supports driver identity and pricing information display. Passengers can pay through a variety of mobile payment methods according to the fare displayed by the all-in-one machine. It not only supports a variety of bank cards with UnionPay logos, but also supports common mobile payment methods such as WeChat and Alipay.
The regulator can see the operation of the vehicle, the end point all-in-one machine and the driver’s qualification card are used in conjunction. The driver can only get on the bus and swipe the qualification card issued by the transportation department to sign in electronically, and the meter can be used to charge and invoice. Not only can it effectively prevent cloning taxis, but also it can prevent drivers from subcontracting taxis to unqualified personnel.
The newly installed smart car end point all-in-one machine in taxis has a new function specially designed to encrypt the meter, which can prevent the driver from changing the amount without permission. Moreover, a taxi all-in-one machine corresponds to a meter, and the meter cannot be removed from the machine. Even if it is forcibly removed, it cannot be installed on other machines, and it is basically impossible to copy. Previously, some criminals "cloned" a taxi through illegal auto repair shops and then configured a full set of taxi equipment to modify the meter. Because the license plate number is fake, the "cloned car" driver will have no scruples and charge high fares by modifying the meter. There are also some taxi drivers who overcharge by modifying the meter to obtain illegal income.
Master Huang, the driver of Wan Quan Yuan Taxi Company, said that the intelligent end point machine was installed about a month ago, and the company still has some old vehicles that are about to be phased out. According to the person in charge of Beijing Yuyang Taxi Company, more than 1,500 vehicles in Yuyang Taxi Company have been replaced with new equipment, and more than 500 vehicles will be installed with new equipment.
It is also understood that the current taxi company authorities have not yet required the use of this equipment, so some taxi companies have not yet installed it, especially some smaller taxi companies, which have not been equipped with new equipment due to financial reasons.
The Beijing News (Reporter Liu Wei) After nine weeks of long selection, the final selection of "Through Spring Festival Gala" ended the night before, and finally Ping An, Xu Yina and Upsasa won. The three accepted the invitation letter from Havin, the general director of the 2013 year of the snake Spring Festival Gala.
safe and sound
The first one to get the ticket.
The popular contestant Ping An sang Sun Nan’s song "Pursuit" that night. As the original singer, Sun Nan affirmed Ping An’s singing, thinking that his chorus played very well, except for a small part in front. Next, Ping An played steadily, and in the final confrontation with another unbeaten Apsasa, there was a dramatic scene of 30 votes to 30 votes on the field. At the crucial moment, Ping An sang the English song "Without You", and three judges on the scene, Li Xincao, Sun Nan and Gao Xixi, all voted for Ping An, so Ping An became the first player in this field to board the 2013 Spring Festival Gala. Thank you for your support. "This made me understand that I should sing well in the future. As long as there is tomorrow, it is a new beginning."
Apsasa, a Dulong boy who won a high number of votes with the "Divine Comedy" that no one understood, kept the victory to the end like Ping An. He maintained his unique ethnic minority style, and performed magnificent songs such as "Oriental Grand Canyon".
Xu Yina
"Thank those who support me and those who criticize me."
Xu Yina, the "soprano queen", defeated many rivals with her Leng Yan appearance and high-pitched voice, and twice defeated Zhang Hexuan with high votes, which also pushed her to the forefront. Her performance in this selection was well received and finally knocked on the door of the 2013 Spring Festival Evening. At the press conference after the game, when someone questioned Xu Yina’s performance, she said, "I thank those who supported me and those who criticized me. I am grateful, and I hope to use time to prove everything."
Jinchi: "There are still many opportunities after this year’s failure"
■ beads
In the last night’s final, Jinchi’s defeat was also quite regrettable. In the first round, Jin Chi sang a song from her album many years ago, "Never Change". She felt that this song was the most in line with the current mood in that album. This song reminded her of the sad process of "grinding a sword for ten years". Past events such as losing her front teeth in a car accident and singing in a bar to pay off debts came to her mind, and Jin Chi burst into tears in the spotlight.
Director Ha Wen also supported Jinchi at the critical moment of the confrontation between Jinchi and Mujiangzi. "Her calm and comfortable state was born for this stage. I just expressed my personal preferences. I prefer Jinchi."
However, in the end, Jinchi was still slightly inferior in the competition with Apsasa, and Jinchi, who had a high voice, regretted leaving.
After leaving, Jin Chi still showed optimism and open-mindedness. "I have a very rare opportunity to stand on such a big stage. The Spring Festival Evening is not only this year, but there will be many opportunities after this year."
On March 18th, the "Deep Blue G318 Experience Day and Deep Blue Super Range Extension Technology Evolution Day" was held in Chengdu. At this hardcore conference in the history of Deep Blue automobiles, Deep Blue Motors released the first hardcore SUV, Deep Blue G318 and Deep Blue Super Range 2.0. As the first "technology new hardcore" SUV of Deep Blue Motors, the release of Deep Blue G318 heralds its further expansion in the field of new energy. And Deep Blue Super Range 2.0 evolves for more savings, cooler and safer. It sits on 10 global firsts and enjoys 2 industry exclusives. It is a veritable decathlon champion and defines the highest standard in the field of range extension.
At the press conference, Deng Chenghao, CEO of Deep Blue Automobile, said, "It is easy to build a tram, but difficult to build a good tram, and even more difficult to build a good tram that makes consumers applaud. Deep Blue Super Range Extension was born to solve the pain points of trams and came to applaud users", demonstrating Deep Blue Automobile’s strong confidence in its own technology. This time, Deep Blue Super Range 2.0 has fully evolved, and refreshes the "hybrid ceiling" with "more economical, cooler and safer".
Deep Blue Super Range Extension 2.0 is more economical, cooler and safer
For most users, all the cool points of new energy vehicles come from electric drives, and all pain points come from batteries, such as battery life anxiety, inconvenient replenishment, battery safety, etc. And Deep Blue Super Range Extension 2.0 effectively solves the relevant painpoints under the premise of ensuring the complete release of electric drive cool points, bringing users an unprecedented driving experience.
Natural piggy bank:The Force Super Integrated Electric Drive 2.0 included in it has a 92.59% efficiency of the electric drive assembly, leading the world, allowing users to drive farther and use more. The Force Intelligent Range Extension 2.0 is equipped with a new Blue Whale engine and a special generator and drive motor system for range extension, which can achieve the world’s highest oil-to-electricity conversion efficiency of 3.63 kWh of electricity per liter of oil, and truly use less oil to generate more electricity.
Such a high oil-to-electricity conversion ratio is due to the fact that Deep Blue Automobile has mastered the core technology of the engine. The new Blue Whale engine adopts a number of leading technologies such as the world’s first 500bar ultra-high pressure fuel injection system and the world’s first 150mJ high-energy ignition system, achieving an ultra-high compression ratio of 16:1 and a world-class thermal efficiency of 44.28%. It ensures that the engine does not waste every drop of fuel, making the "natural piggy bank" worthy of its name.
Forever electric car feeling:The Force Superfocus Electric Drive 2.0 deeply integrates more than ten components and functions of the electric drive system, greatly reducing the weight and volume of the electric drive system and the electronic control system, and the power density of the electric drive assembly is as high as 2.53kW/kg, allowing "small size, low weight" to burst out strong power. The special generator equipped with the Force Intelligent Range Extension 2.0 has 100kW ultra-high peak power and 70kW continuous output power, which can ensure continuous power output even in the feeding state.
In addition, in terms of silent performance, the Force Intelligent Range Extender 2.0 starts the car’s range extender noise mutation ≤ 1dB (A) during travel, the idle charging car noise ≤ 35.9dB (A), and the in-situ start steering wheel vibration ≤ 0.04g; the Force Superset Electric Drive 2.0 electric drive assembly has a one-meter sound pressure level ≤ 75.1dB (A), which truly realizes non-inductive start and silent operation, allowing users to enjoy the "forever electric car feeling" super cool driving!
A sense of security at any time:The Golden Bell Battery 2.0 used in Deep Blue Super Range Extension 2.0 has four characteristics of "long life, true safety, super efficiency, and fast replenishment", which completely eliminates users’ concerns.
The high-stability standard battery used in it has a cycle life of > 5000cls, which is much higher than the cycle life of 3000-4000cls of ordinary lithium iron phosphate batteries. At the same time, the SOC calculation error of the golden bell battery is ≤ 3%, which leads the industry average and achieves 600,000 km attenuation without perception. The multi-dimensional system safety design based on intrinsic safety, passive safety and active safety effectively avoids thermal runaway. As of now, the dark blue car 150,000 super range extension users still maintain a "0" fire record.
In addition, the charging rate of the Golden Bell Battery 2.0 has been fully improved, and the charging time of 30% to 80% SOC is only 15 minutes. The first wide temperature range micronucleus high-frequency pulse heating technology, the temperature compatibility range is expanded to -30 ° C to 0 ° C, the power performance is increased by 55%, and the charging time is shortened by 30%. Under -30 ° C environment, the fast charging time of 0% -80% SOC is shortened by 40 minutes, which effectively solves the anxiety of users to replenish energy in winter.
The first dark blue super range extension 2.0 dark blue G318 solves the four major pain points of traditional hardcore
At the press conference, the dark blue G318, which is positioned as the "new hard-core technology", was unveiled simultaneously. In response to the four pain points of the traditional hard-core SUV’s similar shape, poor comfort, cramped space, and high energy consumption, the four major innovations of "new hard-core style, new hard-core comfort, new hard-core space, and new hard-core energy consumption" brought new choices to users.
New hardcore look:The dark blue G318 creates the appearance of the "Starship" with the design concept of "Cyber Metal, Rough Stone Cut". The front face of the "Warship" is tough and majestic; the rear of the "Space Gate" sci-fi car is full of futuristic feeling. In terms of interior, the built-in 14.6-inch large screen, with physical buttons, allows technology and hard style to combine. The Starship push-pull rod-type shift lever allows users to enjoy the surging power and a smooth driving feeling.
New Hardcore Comfort:The deep blue G318 adopts a combination of double fork arms + multi-link suspension, supplemented by air suspension, CDC suspension and active magic carpet, for more stable and comfortable handling. The R-EPS steering system with circulating ball power is more powerful and responsive, making the steering more accurate and smooth. High-strength seven-ring mesh body structure, the torsional stiffness of the body is 45000Nm/deg, which is much higher than that of common hard-core SUVs (mostly below 30000Nm/deg), making the whole vehicle have better NVH performance and dynamic comfort.
The deep blue G318 has two locks, a central stepless differential lock and a magnetic mechanical differential lock, which greatly improves the passability and comfort under extreme road conditions. The ET all-terrain system integrates 16 driving modes to easily cope with various road conditions. In particular, the in-situ U-turn function can reduce the minimum turning radius of the vehicle to 3.2 meters, achieving a 180-degree extreme U-turn!
New hardcore space:Thanks to the 5010 * 1985 * 1960mm body size and 2880mm long wheelbase, the dark blue G318 has a transverse room rate of 61% and a longitudinal room rate of 68%. Both front and rear passengers can get spacious and comfortable head and leg space. The front and rear seats can be completely flat, allowing users to choose between the "sofa bed" and the "1.8m queen bed". The 818L-1747L trunk space can accommodate up to 29 20-inch suitcases, which has a stronger loading capacity than the maximum of 12 for friends.
The dark blue G318 also has a strong extension space. The dynamic load-bearing capacity of the roof rack can reach 80kg, and the static load-bearing capacity is 300kg, which can expand into a large flat on the first floor and a small bungalow on the second floor; the rear and roof are equipped with 1.6T qualification tow hooks and the only roof searchlight in the industry that can be legally launched on the road. 6kW external discharge can meet the needs of 8 tents at the same time, making outdoor life more exciting!
New hardcore energy consumption:The dark blue G318 is the first to take the dark blue super range extension 2.0, with a pure electric cruising range of 190km and a comprehensive cruising range of more than 1000km. 1L of oil generates 3.63 degrees of power, reducing the fuel consumption of the feed to 6.7L/100km (CLTC), and the cost of using the car is lower.
Equipped with a dual-motor four-wheel drive system, the maximum power is 316kW, and it can burst out 6200N · m wheel end peak torque, and the zero-hundred acceleration is only 6.3s. All systems are equipped with ENC active noise reduction technology, allowing users to enjoy the "forever tram feeling" driving experience!
In terms of battery safety, the Golden Bell Battery 2.0 is used, with a built-in distance of more than 100mm and a ground clearance of 278mm-348mm battery pack, plus 10 layers of bottom protection, allowing for smooth outdoor travel without fear of bumps.
At the same time, Deep Blue Automobile simultaneously released the "318 National Highway Ecological Protection Plan": for every G318 sold in the future, 318 yuan will be set aside for the ecological protection of 318 National Highway and the construction of charging piles. In the next three years, Deep Blue Automobile will build no less than 1,000 Deep Blue charging piles in major hotels and homestays along 318 National Highway.
In addition, the "Deep Blue Car G318 Self-Driving Tour Club" was also officially established. The first batch of limited recruitment of 318,000 members can obtain two exclusive rights. First, before June 30, Dading users will receive a "double 318 National Highway Hot Spot Tour Package" worth 6,000 yuan, and enjoy the VIP remote service of Deep Blue Car throughout the process; second, they will have the opportunity to be invited to participate in the official 318 long-distance travel.
In today’s increasingly mature new energy vehicle market, users have increasingly high requirements for vehicle performance, battery safety, and energy economy, and Deep Blue Super Range 2.0 has successfully met these needs, not only bringing new technology paradigms to the industry, but also injecting new vitality into the development of the global new energy vehicle market. The Deep Blue G318 also starts from the actual pain points of users, and with a very forward-looking design concept, it shows the strength of hardliners that is completely different from traditional hardliners SUVs!
On August 29th, the media day of Chengdu Auto Show in 2021, Krypton brand displayed a brand-new ecological strategy of energy replenishment, and released its sub-brand ZEEKR Power Krypton Energy. Relying on professional team, self-developed technology, partners and intelligent operation, we can build a complementary ecology and experience from three dimensions: family, city and service, and provide users with all-round energy solutions.
Lu Mi, general manager of Zhejiang Haohan Energy Technology Co., Ltd. said at the press conference: "We will be committed to exploring new technologies, new services and new experiences, realizing full-scene, full-ecological and full-life cycle energy management, and solving the pain points of users’ full-scene charging experience with ecological services, becoming the driving force and guarantee for extremely awkward users to travel, and endurance for life anytime and anywhere."
After the press conference, Mr. Lu Tao was indirectly interviewed by the media in the interview, and then we will share the key contents of the interview with you.
▲ Lu TaoGeneral manager of Zhejiang Haohan Energy Technology Co., Ltd.
Reporter:This year, Tesla completed 500 charging piles, of which 200 were completed this year. I think we are expected to complete 290 this year. I would like to ask when all of them will be delivered. The first batch was delivered in September? Another question is whether the charging station is self-operated or a third party.
Liu Tao:First, our target plan is to complete 290 seats within this year, which is also a challenge for us. In September, the first charging station will be launched, and the overcharging station will also be launched. The light charging station is probably expected to be a little late. The second question is that all the 290 seats are self-operated.
Reporter:Regarding the charging power, Tesla’s charging power is 120kW, and Tucki’s is 90kW. What’s our charging power?
Liu Tao:We have a variety of product series, including 20kW light charging products, 60-120kW overcharged products and 360kW extremely charged products. Different products have different power. If it is equipped with a 400-volt platform, the fastest charging speed of Krypton 001 from 10% to 80%SOC can be about 30 minutes.
Reporter:Before, I saw that Krypton gave a lot of data, saying that we will deploy 360 kilowatts of charging in the future, but not in the initial 290 seats, or what?
Liu Tao:Our piles can support the maximum charging power of 360 kW, and the planning of extremely filled piles will have some technical foresight, and it will go a little ahead, which can match the vast future architecture, and it is possible to carry the future 800 V platform. .
Reporter:Let me explain that the number of 290 stations includes different powers, not all of them are the same, and the power of different gradients is different. The highest power is 360 kW.
Liu Tao:Yes, our 290-seat charging station includes extremely charging station, overcharging station and light charging station, because each station is equipped with different charging facilities and charging piles.
Reporter:What is the proportion of our high-power charging piles among the 290 seats?
Liu Tao:Now, at present, we are competing with friends in the market for some capacitor and site problems. It is not certain that the remaining current in this shopping mall can be matched to the pole-filled pile or pole-filled station. We will take measures according to local conditions. At present, there is no very accurate proportion, which may not be suitable for full announcement, but we will announce the proportion later. Now we are looking for places with land and electricity while building in batches, and there are still some uncertainties.
Reporter:What is the plan that our charging network will be initially opened to Geely Group, third parties and other brands?
Liu Tao:Our polar charging station is not open now, only for polar krypton. Our overcharging station and light charging station can be opened.
Reporter:I think we gave a free charge this morning with a thousand degrees limit. Can this car be used to run Didi?
Liu Tao:Our press conference said that it is only limited to the first non-operating car owner of YOU version, and it is definitely not possible to run Didi.
Reporter:We released the brand ZEEKR Power this morning. It is not an after-sales service system now, but a brand. So in your opinion, what is the difference between it and the after-sales service system of Krypton? Why is it a brand?
Liu Tao:Many friends regard energy replenishment or charging as a part of after-sales service. Our business system should be called energy service accurately. In energy service, energy replenishment is only one part. Energy service also includes battery operation and similar optical storage integration, micro-grid construction, etc. It is a big energy layout. In Geely’s view, the whole energy service system, including Krypton, is a very, very large plate or business unit, so it is not just a simple small link in after-sales service, so we will pay more attention to the layout and input resources of energy services than other countries, so we will become an energy company operating independently and serve the Krypton brand at the same time. Therefore, the sub-brand of krypton energy was born, which is such a situation.
Reporter:In the morning, I heard you speak on the stage, and there was a scene that the office area and scenic spot would use 20 kilowatts of light power. Is this based on cost considerations or something? The figure of 20 kilowatts is not enough for any car in public areas, because it is better to charge it quickly, and it is better to walk quickly. Why is it 20 kilowatts?
Liu Tao:Good question, as I said at the press conference, it is not necessarily directly related to the cost. Of course, we also hope to control the cost. Because there are many charging scenarios, and I just said that the light charging pile is 20 kilowatts, you just mentioned that we will also put in extremely charging stations and over-charging stations in offices or other destinations, which does not mean that these places will definitely put in or only put in light charging stations. This is not necessarily related. At the same time, I also said in the morning that we should not only charge quickly, but also charge well. The reason for charging quickly is that we have a 360 kW output including high-power extremely-charged piles, which can quickly solve the user’s needs with very urgent needs. Now I have to leave immediately after charging, and I can’t wait that long. In another case, it is well-filled. When we look back, you will find that if you are a new energy vehicle owner now, and you go to dinner with friends, you will find that it will take at least 2 hours, but it will be filled up very quickly. If you use extremely-filled piles or extremely-filled stations now, there will definitely be some overtime and delay costs, which will be a loss to the whole social resources. We definitely hope that the user will charge the car in 2-3 hours, charging it with a light pile, and you don’t have to go down to move the car. For example, it is a very painful and bad experience for you to eat a meal for 30 minutes.
Reporter b:This scene doesn’t mean that you are waiting for charging. You may have gone to the scenic spot to play, the car is charging here, and then you drive away after playing in the scenic spot, not to let you sit and wait in this scene.
Reporter:Why is the number 20?
Liu Tao:It must be a comprehensive consideration, including 20 kilowatts on the R&D side, the market side, the user side and the cost side. We don’t just say 30 kilowatts, 40 kilowatts and 50 kilowatts at will. Generally speaking, we will classify the scenes of pure electric vehicles according to the parking time. For example, we will stay at home for one night, stay in the company for one day, and stay in the mall for only 2-4 hours. We will charge about 50%-60% of the starting SOC and ending SOC data of pure electric vehicles under normal circumstances. Based on big data calculation, according to 60% of the 100-degree battery of Krypton 001, it will be charged about 60 degrees. According to the parking time of 2-4 hours, 20kW is enough, which can definitely meet the charging demand in this scene, make full use of power resources, cover more parking spaces and provide more charging parking spaces.
Reporter:Weilai said in the publicity that he hoped that every Weilai user would live in the electricity area, and how many kilometers there would be a power station. Is there such a goal for us to have a charging station within how many kilometers in the future?
Liu Tao:We don’t have a specific frame to determine how many kilometers away from the user community, because we have to consider the overall distribution of all users. At present, there is no particularly accurate way to calculate the user data because Extreme Krypton 001 has not been delivered. Second, we now feel that for all extreme Krypton car owners, we should solve the core problem first. The core problem is that we are now laying out in some places in the core of supermarkets and CBD, and solve the problem that these users often go to the scene first. It is the second step to extend it to calculate how much to do. At present, the core pain point for users is the core of the city center, not the suburbs.
Reporter:There is a new round of financing these two days. Is the sub-brand of our charging station a wholly-owned sub-brand of Geely or something else?
Liu Tao:ZEEKR Power, the sub-brand you are talking about?
Reporter:Right.
Liu Tao:This brand should not exist. It is jointly owned by several companies, and ZEEKR Power serves ZEEKR.
Reporter:Weilai’s power exchange station is just a few companies.
Liu Tao:Different, NIO Power only serves NIO (Weilai), and it does not serve other brands.
Reporter:From the profit model, for example, just now, I accepted the brand of Krypton, and the owner will have a free charge every year when placing an order this year. What is the profit model?
Liu Tao:I understand that you are planning profit points for all specific overall energy companies, or are you referring to profit points for only stations?
Reporter:Our brand.
Liu Tao:At present, our profit is related to the user experience. At this stage, we will pay more attention to the user experience, and profit is only the second priority. From the perspective of the whole energy service system, there are many companies in the market that look at the situation of new energy vehicles and energy companies in the same important position. If there are enough new energy vehicles in the market, energy companies can make more layouts through new energy vehicles, which can incubate many business models. However, in the early stage, the first thing is to sell the vehicles and implement the follow-up strategy on the basis of ownership, so it is not necessary to achieve profitability in the early stage. Of course, the two of them will have some complementary functions.
Reporter:I think the morning press conference also talked about the plan of charging cars. I am very interested in this matter. Weilai NIO Power also mentioned this thing, but now they are gradually reducing the proportion of mobile charging cars in the whole energy service. What is the initial deployment logic of our car? Priority in first-class cities or as a supplement in other cities?
Liu Tao:It suddenly occurred to me that you just had a question. You just talked about the point of profit. Now private cars are in a rapid growth trend, growing at a rate of 100% and 200%. It is a very large incremental market at present. If there are enough pure electric cars in the market, the profit part is very large. But at present, we will grasp the user experience and profit with both hands. You just mentioned the urban layout of charging cars. At present, we will give priority to the service of mobile charging stations in first-tier cities. Mobile charging cars will probably do some tests one after another in September, and it is expected to start online at the end of September.
Reporter:Will the use of charging cars be a right of users, or will there be a higher charge?
Liu Tao:At present, the charging car will be in the whole service system, and the user side and the retail side have not announced the specific rules and policies, because they are still doing some calculation and specific research work. When they announce the specific content, we will consider combining the two services of mobile charging car and valet charging (charging) to give users an experience, but at present, there is no specific plan and policy.