Cultural fever, science and technology fever, sports fever, summer Japanese tourism economy is ＂hot＂ and new consumption is strong

　　CCTV News:Since the summer vacation, the summer vacation in Heilongjiang has continued to heat up. The Arctic Village in Mohe, with an average temperature of 18 degrees Celsius in summer, attracts a large number of tourists to punch in the northernmost landmark and enjoy a cool summer.

　　You Jiang, an Arctic village boundary, is a favorite experience project for tourists. You can enjoy the beautiful scenery of the two countries by taking a sightseeing boat to swim across the border.

　　The popularity of local tourism has given many local people new employment opportunities. Li Xijiang, 46, plans to invest 3 million yuan in 2024 to customize a yacht that can take 200 people, and his own homestay is also fully booked.

　　In a homestay in Arctic Village, the dazzling and ingenious cultural and creative products not only attract tourists to buy, but also catch the "Dongfeng" of the Internet and sell it all over the country.

　　In the first half of 2024, Mohe received a total of 1.1203 million tourists, up 121.10% year-on-year, and realized a tourism income of 1.023 billion yuan.

　　Nadam convention opens to ignite summer passion

　　In Bazhou and Hejing County, Xinjiang, on July 27th, the annual Nadam Convention was opened. Herdsmen ride horses on the grassland to compete and ignite summer passion with tourists from all over the country.

　　Shepherd’s Competition is one of the indispensable traditional sports events for the Nadam Conference in Hejing County, and it is also one of the most popular events among the masses. At the scene of the competition, the participating herdsmen rode horses and shuttled among the horses, quickly subduing the running fierce horses with a rope in their hands. The scene was fierce and attracted many tourists to watch.

　　In Hejing County, Nadam Convention is an annual grassland festival. People of all ethnic groups dressed in festive costumes sang and danced, attracting tens of thousands of tourists. In addition, traditional ethnic sports events such as horse racing, camel racing, equestrian barrel winding and archery compete to start.

　　Summer sports enthusiasm is high, and some venues are "hard to find"

　　The hot weather can’t stop everyone’s enthusiasm for fitness. In Ningbo, Zhejiang Province, the sports venues are very lively, and badminton courts, tennis courts and other sports venues are "hard to find" in hot periods.

　　In the swimming pool of Ningbo Sports Development Center, most of the students who come to practice swimming are students on summer vacation. According to the staff, the daily passenger flow of the swimming pool has reached more than 3,500, which is 60% higher than usual.

　　Badminton, basketball, tennis and other ball games are hard to find in the evening, weekends and other popular periods.

　　In the badminton hall, many citizens are sweating and learning skills.

　　Visit the film museum in summer to experience the beauty of light and shadow.

　　During the summer vacation, many film museums have optimized service measures and launched rich activities, making visiting film museums a new choice for leisure and entertainment this summer.

　　In Beijing and china national film museum, short films such as the China dinosaur science art exhibition and the original "four-screen linkage" video of traditional festivals and solar terms are broadcasted in cycles, which organically integrate light and shadow resources with science, education and culture. The movie dubbing experience pavilion specially added for summer vacation attracts young people to increase their scientific wisdom and artistic accomplishment in interactive practice.

　　In terms of film scheduling, the museum plays classic domestic old movies for the audience free of charge all the year round, and has launched a summer public welfare exhibition. At the same time, according to the characteristics of summer vacation, movies suitable for teenagers are correspondingly increased. From time to time, we hold live broadcast of online classic films, as well as film cultural exchange activities such as dubbing teaching, intangible experience, research and exploration. And through measures such as delay and staggered peak opening, more flexible visit options are provided to the public.

　　As an old-fashioned cinema in Shenyang, Guanglu Cinema has a century-old film history of China, a red film area, foreign film scenes and other film and television cultural exhibition areas, with old projectors, film copies and film collections on display. This movie-themed museum, which has the function of a modern cinema, recently launched 15 convenience service measures, including free movie poster collection, to attract tourists to visit.

　　Light up more than 2,700 open-air movies on summer nights and enter the community.

　　In addition to going to the film museum to watch movies and gain knowledge, during the summer vacation, Zhejiang Province also launched a film public welfare screening activity. Film projectionists went into communities and villages to show open-air films to light up summer nights for the grassroots.

　　A 10-square-meter white curtain, a small digital projector and a set of amplifier audio equipment are combined to form a temporary "cinema". At 7 o’clock in the evening, in the community square of Cangqian Street, Yuhang District, Hangzhou, the animated film "Boonie Bears: Time Twist" was released on time.

　　According to reports, the local community has screened movies with different themes, such as box office bestsellers, classic nostalgia and animated films, for different age groups, so as to meet the movie-watching needs of different age groups to the greatest extent. The film charity event will aim at realizing "one movie per village in January", and it is planned to show more than 2,700 movies for many village communities in 12 local towns and streets.

　　Xishuangbanna welcomes a large number of students to study.

　　It is summer, and in Xishuangbanna, Yunnan, the summer tourism market continues to heat up. Among them, most of the tourists are students from all over the country, and everyone uses the summer vacation to carry out research activities.

　　Summer is also the peak period of tourism in Xishuangbanna. Compared with previous years, the folk experience and natural science popularization activities with the theme of research in 2024 were welcomed by parents and students.

　　It is understood that tourists are more inclined to choose more flexible free travel or boutique small group tours, customized groups and other tourism products.

　　Punch and exult quadrangles perceive the central axis of culture

　　Near the central axis of Beijing, there is the largest street civic cultural center in the old city of Beijing, known as the "jubilant quadrangle", where theme activities related to traditional history and culture are held every week.

　　This quadrangle is located at No.40, Backstreet, Beijing Art Museum. Since then, it has become a beautiful name. Ma Li ‘ao Nan is a post-90s generation. She and four partners of the same age have worked in this quadrangle for four years.

　　In order to make this quadrangle "jubilant", Ma Li Aonan and her team customized and developed a small program. Through WeChat official account, the event forecast is released to the whole city every Friday, and citizens can participate in the event as long as they register online.

　　In the past four years, this post-90s team has launched four sections: lasting appeal, flavor, interest and delicacy. They combine the knowledge, interest and daily life in traditional culture, so that citizens can gain historical and cultural knowledge in a happy experience.

　　This quadrangle is a shield space during the construction of Beijing Metro Line 8. After the completion of the subway, this space has also been built into the largest street civic cultural center in the old city of Beijing, with a total area of over 5,000 square meters.

　　Since its opening four years ago, "After Beauty" has launched more than 4,000 activities. Among them, there are activities related to the central axis every month, and this summer vacation has launched more than a dozen games in a week. Interesting central axis activities can let children know about the central axis and ancient buildings on both sides through inserting toys.

　　Looking at Beijing in the small courtyard, up to now, this quadrangle has attracted 750 thousand people to participate in the activities.

　　Experience the "ringing the bell" in the bell tower and talk about AR cultural relics in the exhibition hall.

　　Beijing Bell and Drum Tower is a landmark building at the northern end of Beijing’s central axis, and it was once the time center of Yuan, Ming and Qing dynasties. In recent years, Beijing Bell and Drum Tower, with "China Time Culture" as the core, has created a variety of scenes through digital technology, which has enhanced the participation and experience of public tours and promoted the spread and inheritance of the history and culture of the central axis.

　　The Yongle Bell was cast in the Yongle period of Ming Dynasty. Its body is 7.02 meters high and weighs about 63 tons. It can be called the "king of ancient clocks" in China. Once upon a time, its mellow and deep bells resounded through Beijing.

　　Nowadays, with the help of 3D projection technology, visitors can also "ring" the Yongle Bell.

　　In addition to using 3D projection technology, in the Bell and Drum Tower Exhibition Hall, children can also have a dialogue and interaction with the image of the chiropractor AR on the screen. After the AR cultural relics have "introduced themselves" and the children have answered the questions, the story game will automatically start.