There is JD.COM Meituan before, followed by SF Express. How far can Didi run errands？

　　Chinanews. com client March 15 th (Peng Yuru) Didi taxis let drivers send things. This operation that individual consumers tried before is now arranged for them.

　　Recently, "Didi errands" has been launched, which can provide community residents with daily necessities such as vegetables, grain and oil, medicines and so on. Many netizens joked: "This is the business of grabbing a takeaway brother."

　　Drips on behalf of drivers become errand boys.

　　"At present, the errands will be served by the drip driver." Didi said that it hopes to provide convenience for users and provide more opportunities for drivers to earn income. Dripping drivers take orders for riding electric vehicles every day, and qualified drivers can undertake the errand service as soon as possible after training.

　　At present, this business is only piloted in Chengdu and Hangzhou. "Hangzhou and Chengdu have a very good user base. We hope to pilot in these two cities first, collect user feedback, and gradually expand the city scope after polishing products and services." Didi’s staff explained.

　　Recently, Didi has not announced the number of drivers on behalf of others, but in May 2016, Didi revealed that Didi has covered more than 200 cities in China and has more than 2.18 million registered drivers. This means that if Didi spreads the business nationwide, millions of drivers will be able to participate in the errand business.

　　A little brother in Hangzhou who turns to run errands on his behalf said that this change is only temporary for him. If he can choose, he will still do it on his behalf. "It takes a long time to run errands. For example, some businesses need to wait for meals, or tea shops need to queue up. And driving is a one-on-one service. " In terms of specific income, he said: "It’s not easy to compare when I first started this business."

　　On Didi’s APP, the "running errands" column shows that consumers can summon Didi riders to buy flowers, milk tea, snacks, vegetables and so on. According to media reports, Didi’s errand project is under the responsibility of Didi’s driving team and belongs to Didi Pratt & Whitney’s travel business group. It takes only one week from the project establishment to the launch. At present, most of the drivers are fully engaged in this business, and the second batch of cities will open on March 16th.

　　From "transporting people" to "transporting goods", who is Didi’s opponent?

　　Nowadays, affected by the epidemic, traffic control and personnel travel control are very strict. The number of people traveling has dropped sharply. No matter whether it is online car or driving, the business volume of the service platform of online car type has dropped sharply, and the revenue will inevitably be affected.

　　Data Map: An empty street in Hubei Province, with no pedestrians and vehicles. Peng Ruru

　　"Part of the business is affected and compensated by other businesses, so it is not difficult for Didi to launch the errand business at this time node. It is a win-win situation for the driver to transform into a little errand brother and at the same time guarantee the basic transportation capacity." Chen Liteng, an e-commerce analyst of life service in the E-commerce Research Center of NetEconomy & Society, believes that during the epidemic, the business demand of shuttle passengers decreased, but the demand for running errands and delivering goods to the door surged, which means that new market opportunities have emerged.

　　According to Analysys data, in the first half of 2019, the transaction scale of China’s home business market reached 358.72 billion yuan, which continued to rise. The large-scale development of home-to-home business directly drives the immediate delivery demand and order quantity to increase greatly.

　　However, there are quite a few players who run home business. JD.COM, Meituan, Ali and Suning all have home business. In addition, there are startup companies that mainly run errands, such as UU running errands and flash delivery, and express delivery companies such as SF Express also join the competition through the same city distribution.

　　In October 2019, SF officially announced the launch of the "SF Express in the Same City" brand. It is understood that SF Express has covered more than 200 cities. At the level of delivery speed, its business positioning is 0.5-1 hour delivery on average.

　　The strength of the delivery of the US Mission and the matching of hummingbirds is also good. In May 2019, Meituan officially launched a new brand "Meituan Distribution"; On June 5th, Ali acquired Hungry and announced the independence of "Hummingbird Matching", relying on hungry delivery riders to support business development.

　　Experience: people in different places are still unable to place orders for pilot cities.

　　At present, Meituan, SF, Ali, JD.COM and others have better business experience in "freight" than Didi, and it takes time for Didi to change from "transporting people" to "freight" and accumulate business experience.

　　The author noticed that there was a sentence in the introduction of Didi Paotui: "I can buy things for you and send flowers to your girlfriend in different places … …” In other words, even in City A, the orderer can fill in the address of City B, check the "Buy Nearby" option, and give things to friends in City B..

　　However, it is found in practice that the author who is currently in Hubei wants to place an order and run errands for his friends in Hangzhou, and can’t modify his city positioning in the column of receiving information. The customer service consultation in Didi Travel APP has no option to run errands. The author asked questions about placing orders in different places through Weibo, the official running errands of Didi. As of press time, the staff had not given an effective answer.

　　In terms of billing, the announcement of Didi’s errands shows that the cost of running errands within 4 kilometers is 12 yuan; 4-10 kilometers is 20 yuan; More than 10 kilometers is 30 yuan. At the same time, it is stipulated that the weight of a single purchase is less than 10kg, and the price does not exceed that of 500 yuan. The US Mission’s errand charging rules show that the basic delivery fee (within 3 kilometers) is 10 yuan; For the part of 3-100 kilometers, the 2 yuan will be increased every kilometer. In addition, the US Mission also stipulated a weight surcharge and a special time period fee. Comparatively speaking, the charging rules of the US Mission’s running errands consider more comprehensive scenarios.

　　According to the data of Ai Media Consulting, the improvement direction of users’ expectations for home-to-home services in local life services is mainly focused on price and delivery quality. 36.7% of consumers expect higher cost performance of goods and services, and 33.9% of consumers hope to have more preferential promotions. At present, Didi errands have no obvious advantage in price.

　　In the cross-border operation of Didi, do you still remember Didi takeaway?

　　Didi’s running errands is not the first time Didi has tested the local life service field. In 2018, Didi takeaway was in 9 cities — — Merchants were recruited in Wuxi, Nanjing, Changsha, Fuzhou, Jinan, Ningbo, Wenzhou, Chengdu and Xiamen. At that time, Didi Takeaway was considered by many people to be the biggest competitor of Meituan Takeaway.

　　Data map: Outside the SOHO office building in Wangjing, Beijing, many take-away food delivery staff are waiting for the orderer to come and pick up the meal. China News Service reporter Hou Yushe

　　On the 13th, the author called Didi Takeaway Customer Service and learned that at present, only five cities, namely Wuxi, Taizhou, Zhengzhou, Nanjing and Chengdu, continue to open their services, which is 4 fewer than when they first laid out. However, Didi did not seem to stop. At the end of 2019, Didi announced that it would launch an online food delivery service in Japan in 2020. At present, the Mexican-Japanese interface has appeared on Didi Takeaway official website.

　　Not only to the home business, Didi also has a layout in the financial and insurance business fields. Recently, Didi has obtained an insurance license by participating in the increase of modern property insurance. On March 10th, the approval of China Banking and Insurance Regulatory Commission official website showed that the registered capital of Hyundai Property Insurance increased from 550 million yuan to 1.667 billion yuan. The four new shareholders introduced in this round of capital increase and share expansion include Lenovo and Didi Dirun Technology. Among them, Lenovo and Dirun Technology will each hold 32% of the shares, tied for the second largest shareholder.

　　The "Financial Services" column in Didi Chuxing APP includes many businesses such as loan, wealth management, medical care and auto insurance. In 2017, Didi also cooperated with more than 20 small and medium-sized property insurance companies and insurance assessment companies to establish "China Insurance Automobile Service Technology Service Co., Ltd.", with the aim of creating an open and shared Internet auto insurance claims platform. At present, Didi has cooperated with insurance companies such as China Ping An and Pacific Insurance.

　　Didi is so active in cross-border, which is not unrelated to the expansion of competitors’ boundaries. After all, Meituan also has a water taxi service, and SF Express is also expanding its business boundaries. Perhaps, for Didi, its penetration rate of "transporting people" already has a comparative advantage. What I want to do now is to let users accept the change from "transporting people" to "transporting goods".

　　So, can you use Didi errands?