How to speed up the ＂trade-in＂ in the consumption season？

    The "trade-in" of consumer goods has recently received great attention from the society.

    Not long ago, the "Implementation Plan for Promoting Trade-in of Consumer Goods in Anhui Province" was promulgated, which encouraged the trade-in of consumer goods, promoted the exchange of "energy" for automobiles, "intelligence" for household appliances, and "rejuvenation" for home improvement and kitchen and bathroom, so as to better meet people’s growing needs.

    On May 23rd, the national trade-in campaign for consumer goods-Anhui Station and the 2024 "Hui Dong Consumption Better Life" Huimin Consumption Season in Anhui Province were launched simultaneously in 16 cities across the province, marking the accelerated landing of the trade-in campaign for consumer goods.

    How strong is the preferential treatment when government and enterprises join hands?

    "How much can I subsidize the purchase of this air conditioner now?"

    "We have trade-in subsidy and enterprise subsidy. The price of this air conditioner is 9999 yuan, and the price after enjoying our enterprise subsidy is 7599 yuan. If you have an old machine, you can enjoy 750 yuan’s trade-in subsidy on the basis of 7599 yuan. If you don’t have the energy-saving subsidy policy of 5,000 yuan less 500 yuan, it is still very favorable."

    A few days ago, when the reporter saw Li Wenchang, director of alliance channel of Anhui Branch of Haier Group, at the exhibition site of Huimin consumption season start-up activity in Hefei, he was busy introducing products and related subsidy policies to exhibitors in front of the booth.

    "I didn’t expect that so many people came to the exhibition on the working day today. We closed three orders in the morning, which made us full of confidence in the sales in the next few days." Li Wenchang told reporters that this time as a manufacturer, the products he brought were refrigerators, air conditioners, washing machines and so on, and the preferential strength of each product was also different.

    "For the’ trade-in’ activity, we have formulated a plan to implement a variety of’ rejuvenation’ models from single items to complete sets to scenes. The maximum subsidy for single items is 2,000 yuan, the maximum subsidy for complete sets is 5,000 yuan, and the maximum subsidy for scene replacement is 40%." Li Wenchang said.

    The reporter learned that in order to further stimulate the consumption potential, many measures have been taken in all parts of our province to encourage all localities to adopt ways such as issuing consumer vouchers to promote the "trade-in" of consumer goods. Local governments purchase green smart home appliances for individual consumers, and the subsidy standard for consumer vouchers (consumption subsidies) can reach up to 10% of the sales price. Local governments can subsidize fuel passenger cars up to 5% of the sales price and new energy passenger cars up to 6%. The subsidy standard for selling or scrapping personal existing passenger cars and buying new energy passenger cars can reach 8%, and the subsidy standard shall be formulated and implemented by all localities in light of local conditions. In addition, home improvement enterprises (platforms) are encouraged to launch preferential profit-making activities in the fields of home improvement, kitchen and bathroom.

    Consumer season activities not only bring economic benefits to enterprises, but also provide consumers with rich commodity choices and preferential experiences.

    According to Dai Xiaohui, general manager of Anhui-Jiangxi Region, the domestic division of Chery Automobile Sales Co., Ltd., the distribution of subsidies has narrowed the distance between enterprises and consumers, which is a win-win choice.

    "This time, we brought 20 models of its four major brands-Chery, Xingtu, Jietu and iCAR, not only fuel vehicles, but also new energy vehicles. The old vehicles can be subsidized up to 50,000 yuan." Dai Xiaohui said that they have received more than 20 groups of exhibitors.

    "Chery’s Arrizo 8 high-energy version is really good. I just experienced it. I feel very comfortable sitting in it. I am thinking about getting one now." Hefei citizen Mr. Zhu said.

    This "trade-in" is also reflected in many real estate enterprises.

    Walking into the real estate exhibition area not far away, you are greeted by rows of neat and orderly housing enterprise booths. The booths are full of visitors who come to consult, and the staff are enthusiastically introducing the advantages and characteristics of various real estate projects to them.

    "Much better than expected! We have arranged for someone to send some citizens to the sales office to see the room type. " Kang Ting, a booth staff member of Poly Development Holding Group Co., Ltd., told the reporter that the sales of Heguang Jingjing project rose not long after the introduction of the old-for-new scheme for consumer goods in the province, which was still very useful.

    Guide the upgrade, "replacement" is more intimate.

    In this Huimin consumption season, there are not only supporting policies such as canceling the lower limit of interest rate policy for commercial personal housing loans for the first home and the second home, and reducing the down payment ratio of commercial personal housing loans for the first home and the second home, but also policies such as "exchanging old ones for new ones" and tax rebates and interest subsidies, as well as preferential activities customized for this event by exhibitors and financial institutions in line with the principle of benefiting the people.

    The policy "gift package" is complete, and there are many preferential activities. How to implement them is the most concerned issue for consumers.

    Ms. Wu, a citizen of Hefei, has a house next to Xinghua Park in Luyang District. At present, her children live there. "This house has been used for many years. The equipment and facilities of the house are gradually aging, and some problems have appeared. In addition, the community environment is not very good. I have always wanted to replace it, so I will come to the event site to have a look." Ms. Wu said.

    How to change the "old for new"?

    At present, the "trade-in" of consumer goods is not the exchange of similar products in the traditional sense, but closely follows consumers’ pursuit of smarter, higher-end and greener, and continuously stimulates new consumer demand by improving product quality and supply level.

    Taking the automobile industry as an example, during the period from April 24 to December 31, 2024, if individual consumers scrap the fuel passenger cars with national emission standards of Class III and below or the new energy passenger cars registered before April 30, 2018 (including that day), and purchase the new energy passenger cars listed in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption by the Ministry of Industry and Information Technology, the subsidy will be 10,000 yuan; Scrapping passenger cars with national emission standards of Grade III and below and buying passenger cars with emission of 2.0 liters and below will be subsidized by 7,000 yuan.

    At the same time, the provinces and cities jointly arrange financial funds to support automobile consumption. Based on the price of the Uniform Invoice for Motor Vehicle Sales, the subsidy standard for fuel passenger cars can reach 5% of the sales price, and the subsidy standard for new energy passenger cars can reach 6%; The subsidy standard for selling or scrapping personal existing passenger cars and buying new energy passenger cars can reach 8%.

    Work together to promote "getting rid of the old is easier"

    The reporter learned in the interview that some consumers still hold a wait-and-see attitude towards the "trade-in" activity, and there are concerns such as "dare not change" and "unwilling to change".

    How to dispel consumers’ concerns and let consumers "rest assured"? It is necessary not only to show "full sincerity" so that consumers can buy satisfactory high-quality products, but also to proceed from the overall situation, and the government, financial institutions and enterprises should form a joint force to promote the sustainable development of the "trade-in" action.

    Anhui Supervision Bureau of the State Financial Supervision Administration actively guides all kinds of financial institutions to deepen consumer finance market segments and better serve the real economy through differentiated financial services. In terms of the supply of "good houses", we actively cooperate with local governments to implement differentiated credit policies, speed up the implementation of the coordination mechanism of urban real estate financing, and ensure that qualified "white list" projects "should be fully loaned".

    At the same time, financial institutions are encouraged to appropriately relax the application conditions for auto loans, reduce the down payment ratio of auto loans, and reasonably determine the interest rate and term of auto loans under the premise of legal compliance and controllable risks; We will reasonably increase the loan amount, optimize the loan application and approval process, promote online instant processing, and improve the timeliness of financial services around the aspects of home appliances trade-in, home appliances going to the countryside, and smart homes.

    "From the policy’ gift package’ to preferential activities to financial services, all parties have taken relevant measures, but we have to say that at present, we still face some difficulties and blocking problems, especially in the recycling of household appliances. The problems of’ no one collects’ and’ difficulty in going downstairs’ are bothering us, and naturally we are too lazy to replace new household appliances." Ms. Huang, who lives near Luogang Park in Baohe District, Hefei, told the reporter.

    In order to make it easier for consumers to "get rid of the old", the relevant departments of our province require the home appliance sales enterprises involved in the trade-in of consumer goods to provide consumers with "one-stop" services for sending new, collecting old and disassembling home appliances in conjunction with after-sales and recycling enterprises; Actively promote the "internet plus recycling" model, encourage recycling enterprises to use mobile App, WeChat applet and other services to carry out "online reservation and offline recycling", open up the difficulties of recycling used household appliances, and effectively enable consumers who need new ones to enjoy more preferential treatment.

    "Next, together with the Provincial Department of Housing and Urban-Rural Development and other units, we will adopt the mode of linkage between provinces and cities and joint efforts of government and enterprises to extensively carry out high-quality consumption promotion activities, strengthen the supply of houses, new cars and beautiful homes, and further stimulate consumption vitality and promote the development of circular economy through’ real money and silver’ subsidy measures and preferential policies." The relevant person in charge of the Provincial Department of Commerce said.