A week’s food industry dynamics: if you are hungry, you will be fined 500 thousand for deceiving consumers, and the "zero-added" yogurt market will start a price war.

"1% discount coupon" is just a cover? Hungry, fined 500 thousand
Shanghai Putuo District Market Supervision Administration issued a notice saying that according to users’ reports, the take-away platform displayed the promotion of "10% discount coupons" on the homepage of its APP, but the prices of merchants and vouchers promoted in the special zone were not 10% discount. In response to the report, the Shanghai Municipal Market Supervision Administration conducted an investigation according to the report. After investigation, it is found that there is publicity of the activities on the third-party platform of "Hungry" online catering service, but the goods or services claimed by it do not exist. When the user clicks, the vouchers in the content page of the activity area clearly indicate the price and discount promotion range, but not all the displayed vouchers meet the 10% discount, which is inconsistent with the claimed discount promotion range.
In this regard, Shanghai Putuo District Market Supervision Administration made a decision on administrative punishment. The reason for the punishment is "using false or misleading price means to trick consumers or other operators into trading with them", and the result of the punishment is a fine of RMB 500,000. The decision document number is No.0720 20000477, and the punishment unit is Shanghai Putuo District Market Supervision Administration.
*ST Dunzhong cancelled the delisting risk warning on May 19th.
Gansu Dunhuang Seed Industry Group Co., Ltd. announced that the Shanghai Stock Exchange agreed to cancel the delisting risk warning on its shares on May 17, and its shares will be suspended for one day on May 18, and trading will resume on May 19, and the delisting risk warning will be cancelled. After the risk warning was revoked, the stock abbreviation was changed from "*ST Dunzhong" to "Dunhuang Seed Industry".
ST is willing to "take off the hat" from May 19.
Shede Liquor Co., Ltd. announced on May 17 that the company’s stock will be suspended for one day on May 18, 2021, resumed trading on May 19, 2021 and other risk warnings will be revoked. After the cancellation of other risk warnings, the company’s stock abbreviation was changed from "ST Shede" to "Shede Liquor Industry", the stock code "600702" remained unchanged, and the daily price limit of the stock price was changed from 5% to 10%.
On May 17th, 2021, Shanghai Stock Exchange agreed to cancel other risk warnings on ST Shede stock. The reason is that the capital dispute between ST Shede and Tianyang Holding Group Co., Ltd., the former indirect controlling shareholder, has been resolved.
Youran Animal Husbandry passed the first hearing of the Hong Kong Stock Exchange, and its revenue in 2020 exceeded 10 billion yuan.
According to official website news of HKEx, China Youran Animal Husbandry Group Co., Ltd. updated the post-hearing data set on May 17, which means that Youran IPO application has passed the first hearing of HKEx.
According to the data, Youran Animal Husbandry, founded in 1984, is the largest provider of concentrated feed for ruminants in China. Its business covers the whole upstream dairy industry chain from breeding to feed to raw milk production, and the three businesses are growing strongly. In addition, Youran Animal Husbandry is the largest alfalfa importer and leading roughage supplier in China.
From 2018 to 2020, the income of Youran Animal Husbandry was 6.334 billion yuan, 7.668 billion yuan and 11.781 billion yuan respectively, and the profits attributable to owners of the company were 653 million yuan, 802 million yuan and 1.341 billion yuan respectively.
Poor product delivery Peanut processing enterprises were "killed by demand"
Influenced by the concept of "buy up but not buy down", the enthusiasm of domestic enterprises to buy peanuts in 2020 is unprecedented. However, with the weak downstream demand, peanut oil plants and food processing plants are not ideal, and peanut food processing plants even face the pressure that the price increase of raw materials exceeds the price increase of finished products. Many enterprises have signed the purchase contract of new season peanuts in the form of "one price" overseas, and may face multiple risks such as exchange rate, shipping and peanut quality in the future.
The huge loss led the Shenzhen Stock Exchange to inquire about how to achieve the goal of "annual output of one million tons"
After the loss of futures investment exceeded 200 million yuan, Shenzhen Stock Exchange asked Daoquan to respond to its huge loss and negative gross profit margin of its products. It is worth noting that in the case of performance loss, although Daoquan insisted on finding a bonus of more than 20 million yuan to all shareholders, at least 10 investment institutions still sold Daoquan’s shares.
What do you want to do after the head funds compete to buy shares in Fuling mustard tuber and raise 3.3 billion yuan?
Recently, Fuling mustard tuber has completed the plan of fixed increase, raising 3.3 billion yuan, and star fund managers such as Zhang Kun of E Fund and Zhu Shaoxing of Fuguo Fund have all invested heavily in shares. Some insiders believe that the idea of Fuling mustard tuber after getting 3.3 billion yuan of financing will not be limited to expanding production.
The giant added "zero addition" to the yogurt market, and the price war quietly started.
In 2019, the "zero sugar" and "zero added" high-end yogurt jointly created by emerging yogurt brands such as Jane Eyre, Le Chun, Cashi and Beihai Ranch attracted the attention of the industry, and attracted dairy giants such as Yili, Mengniu, Guangming, Junlebao and New Hope Dairy to compete for layout. Since May, 2021, Guangming and Cashi have successively released new products of zero sucrose yogurt, and Junlebao announced that its simple alcohol yogurt has become the first brand of low-temperature sucrose-free yogurt. For a time, large and small competitors gathered, and the promotion war also quietly started in the offline market.
According to industry analysis, once the giant enters, it will exert great pressure on small brands in terms of market size, brand ability and channel ability, and the competition in market segments will become more intense, and the performance of small brands may decline. It is difficult for other emerging yogurt brands to rub the industry enthusiasm without an industrial base.
How does Gujing Distillery, which is trapped in high-end and "lost" in China, get out of Anhui?
Since the financial report of Gujing Distillery revealed that in 2020, the company’s operating income showed negative growth for the first time in a decade. After the net profit attributable to the mother and non-net profit declined to varying degrees, the stock price of Gujing Distillery recently fell among the top liquor stocks.
In the short run, weak performance is one of the reasons, while in the long run, the difficulty of high-end and the "failure" of nationalization may also lead to the lack of confidence of capital in Gujing Distillery.
Ryan’s endorsement of milk tea is alleged to be fraudulent, and the total amount of the company involved is currently over 3 million.
On May 18th, Mr. Xie, who claimed to be a franchisee of Ryan endorsement tea shop, publicly posted on the social platform that he had lost as much as one million yuan by joining the tea anchor brand endorsed by Ryan.
According to the tea anchor joining Guanwei, its affiliated company is Nanjing Yongmao Catering Management Co., Ltd.. Enterprise search APP shows that the company was established in 2017, the legal representative is Dang Yaming, and the paid-in capital is RMB 3 million. Its business scope includes: catering management; Catering services (business activities can only be carried out after obtaining permission or approval); Food sales, etc. The enterprise’s risk information shows that the company was once punished by the administration for "violation of commercial market management regulations and its subordination". In addition, the company has 19 pieces of information on executors, 5 pieces of information on dishonesty and 17 pieces of information on restricting high consumption. At present, the total amount of information it has been executed is 3.145 million yuan.
Haoliyou Food Co., Ltd. became the executor, and the execution target was 66,900.
On May 18th, Haoliyou Food Co., Ltd. was listed as the executor by Pucheng County People’s Court, with the case number of (2021) Min 0722 Zhi No.596 and the execution target of 66,900 yuan.
Nanqiao food became "the first share of baking grease"
On May 18th, Nanqiao Food was listed and traded. On the first day of listing, the stock rose to the upper limit of 44%, and Nanqiao Food welcomed another daily limit on May 19, closing at 26.9 yuan/share.
According to the prospectus, Nanqiao Food was founded in 2010, mainly engaged in research and development, production and sales of baking oil-related products. From 2018 to 2020, Nanqiao’s food revenue was 2.364 billion yuan, 2.351 billion yuan and 2.322 billion yuan respectively, showing a downward trend; The net profit was 277 million yuan, 298 million yuan and 325 million yuan respectively, ending double-digit growth since 2019.
The buyer’s balance of 15.0755 million yuan has not arrived, and 49 trademarks of Chengdu Tanyutou have been auctioned.
49 trademarks under the name of Chengdu Tanyutou were sold at an auction price of 15.1 million yuan a few days ago. On May 19th, the manager of the bankruptcy auction, Mr. Liu, confirmed that as of the final payment time at 16: 00 on May 17th, the remaining auction balance of 15,075,500 yuan had not arrived.
Lawyer Liu said that the buyer’s responsibility will be investigated according to law. According to the rules, the auction failed. Whether it will be auctioned again in the future will depend on the situation of the creditors’ meeting.
To set foot in the industrial hemp industry, Origen said that the market development prospect is uncertain.
On May 19th, Origen, a listed food and beverage packaging company, issued the Supplementary Announcement on Signing the Strategic Framework Agreement, saying that the homologous products of industrial hemp CBD involved in the previous cooperation agreement were in the primary stage in the domestic market and did not form a large-scale market, so the market development prospect was uncertain.
Green highland barley wine: the low unit price of product sales leads to a high proportion of sales expenses.
On May 19th, Qingqingqing Liquor responded to the problems of the company’s market layout, high equity pledge of major shareholders and high proportion of sales expenses in the record of investor relations activities.
In recent years, the proportion of sales expenses of green highland barley wine to the total cost has increased year by year. In this regard, Qinghighland barley wine said that the low unit price of product sales is also the reason for the higher proportion of sales expenses. At present, the company is going through a difficult climbing process, and most of the promotions have little effect on the channel, so the company decided to put more expenses into the consumer side to achieve the purpose of adjusting the product structure.
Will Feitian Maotai raise its price and compete with Xijiu? Kweichow Moutai responded like this.
At 3: 00 pm on May 19th, Kweichow Moutai Co., Ltd. held a performance briefing for 2020 and the first quarter of 2021 at the "Shanghai Road Show Center".
Regarding whether there is horizontal competition between Kweichow Moutai and Xijiu, Kweichow Moutai said: "Kweichow Moutai is strictly distinguished from Maotai Group and its subsidiaries and operates independently". Kweichow Moutai explained that Xijiu Company is independent in raw material procurement, production technology, production line, sales channels, product design and business nature, and its trademark, brand image, customer base, product positioning and flavor characteristics are obviously different from those of joint-stock companies.
Kweichow Moutai also said that from the historical data, the output and sales volume of products of joint-stock companies have been in a sustained and steady upward trend. Maotai liquor is still in short supply, series liquor is still a tight resource, and the overall market situation is still very good.
Wal-Mart responded that the date of imported beer was tampered with: stop cooperating with the suppliers involved.
On May 19th, Shenzhen Municipal Bureau of Market Supervision issued a circular saying that it was concerned about the media report that "consumers questioned the date of tampering with imported beer and continued to sell Wal-Mart stores, and complaints were being investigated". After verifying the evidence such as physical objects, videos and related purchase bills, it was confirmed that the situation reflected in the report was true. On May 14th, the Bureau filed an investigation on Wal-Mart (China) Investment Co., Ltd. The case is still being processed, and the follow-up information will be continuously reported.
On the afternoon of the 20th, Wal-Mart China issued a statement saying that Wal-Mart attached great importance to the issue that there were two production dates for individual products of "Carnapieri Selected Beer", and set up a special working group, and was actively cooperating with relevant government departments to investigate.
Wal-Mart said that the goods were imported from Lithuania, and the whole process of production and packaging was completed in Lithuania. According to the preliminary investigation results, the alteration of production date occurred in the production process. At present, all the goods involved and other goods of the supplier have been removed from the shelves, and the cooperation with the supplier has stopped.
How long can the soy sauce giants who took the lead in raising prices and declared "no price increase"
Zhongju High-tech was the first to announce the price increase of some of its products, but in March this year, the company also publicly stated that there was no price increase plan. Minsheng Securities believes that in 2021, under the background of rising costs and demand recovery, the market has strong expectations for price increases in the condiment industry. In the eyes of the industry, the actions of leading enterprises are the "wind vane" of the industry. "If the leading enterprises raise prices in the later period, then the price increase will become the consensus in the condiment industry."
How to stir up the domestic market with artificial meat with a scale of over 10 billion dollars
According to public information, artificial meat is divided into plant meat and cultured meat. With the injection of capital and the development of the market, artificial meat products have gradually come to the table of domestic consumers, but there are still many disputes about this product. Zhu Danpeng, a food industry analyst in China, said: "Artificial meat must be a sunrise industry, but at present it is in the early stage of the introduction period. I predict that it will take about three years. After three years, the consumer groups in this industry will continue to overlap, and companies in this industry will also usher in rapid development."
Naixue’s Tea: The rumor that it has passed the hearing of the Hong Kong Stock Exchange is false news.
On May 20, there was market news that Naixue’s tea had been heard by the Hong Kong Stock Exchange on the afternoon of May 20, and the cornerstone investors would be determined that night. In this regard, Naixue’s tea said that the market rumors related to the IPO process are false news. The company is advancing the IPO as planned, and will announce it in time if there is further progress, subject to the announcement approved by the regulatory authorities.
ST Weilong: The final judgment of the violation guarantee case is upheld, and the result of the second instance is maintained.
On May 20, ST Weilong issued a notice on the litigation results of the company’s illegal guarantee cases. The Supreme People’s Court ruled that the company’s application for retrial was rejected in the case of guarantee violation involving the Longkou Sub-branch of Yantai Bank Co., Ltd. and the Longkou Sub-branch of Huaxia Bank Co., Ltd. With regard to the above-mentioned illegal guarantees, the company held a board meeting on April 7, 2021 and a shareholders’ meeting on April 23, 2021, and reviewed and approved the Proposal on the Original Controlling Shareholders’ Debt-in-kind Solution to Illegal Guarantees. As of April 23, 2021, the company’s violation guarantee has been resolved. The above ruling has no impact on the company’s current profit.
Huangtai Liquor Industry: The company’s annual output of base wine is about 2,000 tons, and there is no control dispute at present.
On May 20th, Huangtai Liquor Industry responded to the issues of the company’s base wine production capacity, the progress of the major shareholder’s equity auction, and the dispute over control rights in the record of investor relations activities.
A number of investors expressed doubts about the ownership of Huangtai Liquor. Huangtai Wine Industry responded that there is no dispute over control rights at present, and the company has not received the notice of relevant litigation progress from Shanghai Houfeng Investment Co., Ltd., and the company will make an announcement in time after receiving the notice of litigation progress.
Shanxi Fenjiu: In 2020, the company reduced related transactions, and the current sales are good.
On May 20th, Shanxi Fenjiu held the 2020 annual performance briefing. At the meeting, Shanxi Fenjiu responded to the company’s operation, marketing, and markets outside the province.
For the current "sauce wine fever" in the market, some investors have asked whether the company will have plans to enter the sauce wine. In this regard, Li Qiuxi, Party Secretary and Chairman of Shanxi Fenjiu, said that Fenjiu is a fragrant liquor, and the company has no plans to produce sauce wine at present.
Xi Gang, Chairman of New Dairy, confirmed that Grassroots Zhiben participated in bidding for Mead Johnson’s Greater China business.
On May 20th, Xi Gang, the chairman of New Hope Dairy, revealed at the company’s five-year strategic planning conference that grassroots Zhiben, an investment platform of New Hope Group, participated in the bidding for Mead Johnson’s business in Greater China. "Because of the large scale of the target and the complicated structure, the result is unpredictable."
According to Bloomberg News, private equity companies including Bain Capital, Carlyle Group and KKR launched a bid for baby nutrition business in Greater China of Lijie, namely Mead Johnson’s baby nutrition business in Greater China, and New Hope and Yili Group also submitted preliminary quotations.
Pig prices hit a new low, and pork supply will be generally loose in the future.
Since May, the price of live pigs has hit a new low. The Ministry of Agriculture and Rural Affairs revealed on the 20th that at present, the production of live pigs in China has been accelerated, the market supply has been further improved, and the price has been falling continuously. In the future, the supply of pork will be generally loose.
CEO Zhao Yi was dismissed after the performance of the brand failed to meet expectations.
On May 21st, Xiabu Xiabu announced that Zhao Yi’s post as CEO was dismissed because the performance of some sub-brands of the company failed to meet the expectations of the board of directors, which would not have a significant adverse impact on the company’s business operation. He Guangqi was appointed as the Chief Executive Officer, with effect from May 20th. This personnel change is only one month away from the departure of its sub-brand CEO Zhang Zhenwei.
Five of the 13 catering enterprises lost money last year, and the food industry and take-out became new growth points.
Combing the annual reports of 13 listed catering enterprises, it is found that in 2020, five catering enterprises suffered losses, and the revenue and net profit of seven catering enterprises declined double year-on-year.
However, under the epidemic situation, in order to break the situation, catering enterprises have started to transform and constantly explore on the road of innovation and change. Haidilao, Jiumaojiu and other catering enterprises have accelerated the pace of opening stores in adversity. Guangzhou restaurant makes great efforts in food+catering, forming a dual-main-business business model. While Xi ‘an catering exerts the advantages of time-honored brands, the food industry also grows steadily.
With a memory of 50 cents and a valuation of 70 billion yuan, why did Wei Long spicy strips get the favor of capital?
Recently, Wei Long submitted an application for listing and will soon go public in Hong Kong. After 20 years’ development, Wei Long has propped up a revenue of over 4.1 billion yuan with spicy strips. From 2018 to 2020, Wei Long achieved a total income of 2.752 billion yuan, 3.385 billion yuan and 4.120 billion yuan respectively, with a compound annual growth rate of 22.4%, far exceeding the 4.1% of the snack food industry in China in the same period.
On May 8 this year, CPE Yuanfeng (CITIC Industrial Fund) and Gao Ling jointly led the investment, and well-known institutions such as Sequoia China, Tencent and Yunfeng Fund followed suit. According to media reports, the valuation of the guard dragon is as high as 70 billion yuan.
However, the People’s Daily once concluded that spicy strips are "four highs and one low", which are high in energy, salt, sugar and additives, but low in other nutrients, and reminded that eating spicy strips in large quantities or often may increase the risk of chronic diseases such as overweight, obesity and hypertension. In the future, Wei Long needs to explore greener food additives to replace chemical food additives to ensure food safety and health.
Editor in Charge: Chen SiShare to:
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Source of this article: China Network
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