Author: Cai Mingzhao (President of Xinhua News Agency, Party Secretary)

　　A quick glance at the main points

　　 In the face of the new situation, we must dare and be good at carrying out public opinion struggles, stand firm on major political principles, take a clear-cut stand on major issues of right and wrong, dare to show our swords in the face of attacking and discrediting, and carry forward healthy trends, stir up confusion and make people clear with powerful reports.

　　 It is necessary to vigorously carry out the wind of investigation and research, go deep into people’s lives, go deep into the fertile soil of practice, go deep into grassroots reality, sit on a bench with the masses, eat a pot of food, keep close ties with the people, and resolutely overcome the tendency of being divorced from the masses and reality.

　　 It is necessary to learn the language expression of the masses, be good at speaking household words, and be considerate, so that our reports will be loved by the people and be heard by the people.

　　 It is necessary to strengthen the supervision and reporting by public opinion, grasp the issues that the CPC Central Committee attaches great importance to and the people have strongly reflected, and at the same time, grasp the relationship between individual truth and overall truth, grasp the objective balance of reporting, and avoid being blinded by one leaf and not seeing Mount Tai.

　　 In the next step, Xinhua News Agency will focus on building an intelligent editorial department based on intelligent technology, characterized by man-machine cooperation, and focusing on greatly improving the efficiency of production and communication, so as to promote the application of artificial intelligence in the whole process of planning, interviewing, editing, processing, distribution and feedback, and seize the commanding heights of integrated development.

　　 It is necessary to closely focus on the goal of "accelerating the construction of a world-class new world news agency" proposed by the Supreme Leader General Secretary to Xinhua News Agency, build a world-leading collection network and communication system, form an external communication ability that matches China’s comprehensive national strength and international status, and walk in the forefront of the international mainstream media phalanx.

　　Strive to improve news public opinion

　　Communication, guidance, influence, credibility

　　Text | Cai Mingzhao

　　Two years ago, on February 19th, General Secretary of the Supreme Leader went to Xinhua News Agency and other central news organizations for investigation, presided over a symposium on the Party’s news and public opinion work and delivered an important speech.

　　The important speech of the Supreme Leader’s General Secretary takes the overall situation into consideration, scientifically answers a series of fundamental, strategic and overall major issues related to the long-term development of the Party’s news and public opinion work, and puts forward many innovative new ideas, new ideas, new judgments and new requirements. It is a programmatic document of Marxism and a classic of the Supreme Leader’s news thoughts, which opens up a new realm of Marxist news outlook and the Party’s news and public opinion work, and points out the direction for us to do a good job in the Party’s news and public opinion work and provides a fundamental follow.

　　The new practice in the past two years has made us more deeply aware of the resolute political responsibility, the ideological line of seeking truth from facts, the dialectical thinking method of materialism, the theoretical character of keeping pace with the times, the sincere feelings for the people, and the scientific and pragmatic practical requirements contained in this important speech, and more sincerely admire the political wisdom, great talent and foresight of the Supreme Leader General Secretary as a Marxist politician, theorist and strategist.

　　At present, the whole party and society are studying and implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era and the spirit of the 19th National Congress of the Communist Party of China. As an important town of the party’s news and public opinion work, Xinhua News Agency undertakes the dual tasks of study and implementation, publicity and education, and should be at the forefront in in-depth study and strive to be advanced in implementation.

　　In combination with our own work, we should take studying and implementing the spirit of the "2.19" important speech as an important part of studying and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, constantly deepen our re-understanding, re-understanding and re-grasping the spirit of the speech, strive to improve the communication, guidance, influence and credibility of news public opinion, and better fulfill the duties and missions entrusted by the CPC Central Committee at a new historical starting point.

　　— 1 —

　　Firmly adhere to the distinct main line of the principle of party spirit

　　The General Secretary of the Supreme Leader pointed out that the media sponsored by the Party and the government are the propaganda positions of the Party and the government, and they must be surnamed the Party. All the work of the party’s news media should reflect the party’s will and opinions, safeguard the authority of the Party Central Committee, safeguard the party’s unity, and love, protect and serve the party.

　　The important exposition of the Supreme Leader’s General Secretary has raised the flag for the party’s news and public opinion work, and clarified the fundamental principles and direction indicators. The party’s news and public opinion work is essentially political work, and the party’s news and public opinion unit is essentially the party’s political organ. Adhering to the principle of party spirit is the lifeline of all our work.

　　We should clearly implement the principle of party spirit in the whole process of news reporting, take the party’s banner as the banner, the party’s direction as the direction and the party’s will as the will, cast a solid soul of thought and lay a solid foundation for performing our duties.

　　We must resolutely safeguard the authority and centralized and unified leadership of the CPC Central Committee with the Supreme Leader as the core, implement the policy of politicians running newspapers, earnestly enhance the "four consciousnesses", and consciously maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in political stance, political direction, political principles and political road.

　　We should vigorously publicize the Party’s theory, line, principles and policies, highlight the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and promote this important thought to be deeply rooted in people’s hearts and become the strongest voice of the times.

　　It is necessary to firmly establish the Marxist view of journalism, adhere to the unity of party spirit and people’s nature, recognize the hypocritical nature of the so-called "social tool" and "fourth power" of the western view of journalism, and consciously resist the influence of wrong views.

　　— 2 —

　　Deeply grasp the essential requirement of correct orientation

　　The problem of orientation is fundamental. The correct public opinion orientation can unite people’s hearts, gather strength and promote the development of the cause of the party and the people; The wrong direction of public opinion will shake people’s hearts, disintegrate their will and endanger the cause of the party and the people.

　　General Secretary of the Supreme Leader stressed that all aspects and links of news and public opinion work should adhere to the correct direction of public opinion. Unity, stability, encouragement and positive publicity are the basic principles that the party’s news and public opinion work must follow.

　　At present, the overall situation in the ideological field is improving, and at the same time, it is also facing a complicated situation. The worldwide system game and value conflicts continue, and various social thoughts are coming one after another. The contest for people’s hearts has never stopped, which puts forward higher requirements for us to better play the role of public opinion as the main force.

　　Facing the new situation, we must stand firm in political stance, strengthen political determination, always guide people with correct public opinion and inspire people with excellent works.

　　It is our responsibility to strengthen the mainstream ideological public opinion, publicize Socialism with Chinese characteristics’s road, theory, system and culture, publicize the major development achievements and advanced models in various fields of economy and society, and further strengthen people’s "four self-confidences".

　　Adhere to the style and taste of news reports, persist in putting social benefits first, vigorously publicize socialist core values, and promote the whole society to form a good atmosphere of upward goodness.

　　Dare and be good at carrying out public opinion struggles, stand firm on major political principles, take a clear-cut stand on major issues of right and wrong, dare to shine a sword in the face of attacks and smears, and carry forward healthy trends, stir up turmoil and make people clear with powerful reports.

　　— 3 —

　　Always adhere to the fundamental position of people first.

　　The foundation of news and public opinion work lies in the people, the blood lies in the people, and the strength lies in the people.

　　The General Secretary of the Supreme Leader stressed that journalists and public opinion workers should change their style of writing, bend down, calm down, examine the truth, tell the truth and move the truth, and strive to produce works with thought, temperature and quality.

　　At present, the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development. The people’s yearning for a better life is stronger and the demand for spiritual and cultural products is more diverse.

　　We should adhere to the people-centered reporting concept, take meeting people’s needs as the starting point and end result of news reporting, and strive to offer more high-quality spiritual food for the people.

　　It is necessary to vigorously carry out the wind of investigation and research, go deep into people’s lives, go deep into the fertile soil of practice, go deep into grassroots reality, sit on a bench with the masses, eat a pot of food, keep close ties with the people, and resolutely overcome the tendency of being divorced from the masses and reality.

　　We should take the people as the leading role in news reports, dig deep into their advanced models, fully report their innovations, vividly show their mental outlook and truly reflect their wishes.

　　It is necessary to learn the language expression of the masses, be good at speaking household words, and be considerate, so that our reports will be loved by the people and be heard by the people.

　　We should temper our ideological style, exercise our will and character, constantly improve our feet, eyesight, brain power and pen power, and be journalists trusted by the party and the people.

　　— 4 —

　　Deeply understand the practical logic of following the law

　　In the important speech of "2.19", General Secretary of the Supreme Leader made a profound exposition on following the law of news dissemination.

　　He stressed that to do a good job of positive publicity, it is necessary to enhance attractiveness and appeal.

　　He pointed out that authenticity is the life of news. We should describe facts according to facts, not only accurately report individual facts, but also grasp and reflect the whole picture of events or things from a macro perspective.

　　He emphasized that public opinion supervision and positive publicity are unified. The news media should face up to the problems existing in their work, face up to the ugly social phenomena, stir up confusion and criticize the shortcomings of the times, and publish critical reports with accurate facts and objective analysis.

　　This series of important expositions embodies the profound insights of the Supreme Leader General Secretary on the laws of news dissemination, and contains Marxist standpoints and methods, which is of great guiding significance for improving the party’s news and public opinion work under the new situation.

　　In carrying out news public opinion work, we must uphold the scientific attitude of seeking truth from facts, give full play to initiative and creativity in respecting the law, understanding the law and applying it, improve our ability to grasp the timeliness and effectiveness of reporting, and strive to become an expert in using the law of news communication.

　　It is necessary to improve positive publicity, combine the central spirit with grassroots practice, combine national development with the feelings of the masses, combine advanced models with real life, and effectively enhance the closeness and appeal of reports.

　　It is necessary to strengthen the guidance of public opinion on hot issues, accurately grasp the trend of public opinion, scientifically evaluate the reporting effect, and actively and steadily guide it.

　　It is necessary to strengthen the supervision and reporting by public opinion, grasp the issues that the CPC Central Committee attaches great importance to and the people have strongly reflected, and at the same time, grasp the relationship between individual truth and overall truth, grasp the objective balance of reporting, and avoid being blinded by one leaf and not seeing Mount Tai.

　　— 5 —

　　Vigorously carry forward the spirit of pioneering and innovative times.

　　News and public opinion work stands at the forefront of the times and leads the trend, and it is the field that needs innovation most. The Supreme Leader General Secretary attaches great importance to the innovation of news and public opinion work. He pointed out that with the development of the situation, the party’s news and public opinion work must innovate ideas, contents, genres, forms, methods, means, formats, systems and mechanisms to enhance pertinence and effectiveness.

　　At present, the world media structure, public opinion ecology and communication form have undergone profound changes, mobile communication has gradually become the mainstream, social platforms have developed rapidly, intelligent media is in the ascendant, and media integration has advanced in depth. In this unprecedented media revolution, the unknown is far greater than the known, and the revolution cannot be achieved overnight. Constant exploration, innovation and breakthrough will become the normal state of media development.

　　We must speed up the pace of reform and innovation, actively adapt to change, vigorously promote change, actively lead change, and strive to become the leader of the development and innovation of journalism. It is necessary to further promote the development of media integration, explore a model of integration development that conforms to the laws of news agencies, make efforts to integrate and merge, and realize the deep integration of "you are me and I am you" as soon as possible.

　　We must adhere to the principle of "integrated development, giving priority to mobile terminals", seize the enthusiasm of 5G development, speed up the development of new mobile media, and actively seize the commanding heights of various platform ports.

　　It is necessary to strengthen technical capacity building, grasp the frontier of information network technology development, lay out key areas such as artificial intelligence and big data, promote the deep integration of technology construction and content construction, and lead communication innovation with technology construction.

　　Not long ago, Xinhua News Agency released the artificial intelligence platform "Media Brain" and proposed to build an intelligent editorial department, which attracted great attention from the press at home and abroad. In the next step, we will strive to build an intelligent editorial department based on intelligent technology, characterized by man-machine cooperation and focusing on greatly improving the efficiency of production and communication, and promote the application of artificial intelligence in the whole process of planning, interviewing, editing, processing, distribution and feedback, so as to seize the commanding heights of integrated development.

　　— 6 —

　　Cultivate and establish a broad vision of facing the world

　　Today’s world is in a great change that has never happened in a century. The international economic and political structure is deeply adjusted, and global development is facing many uncertainties. It is increasingly difficult for western governance concepts, systems and models to adapt to the new international structure and the trend of the times.

　　In contrast, China’s comprehensive national strength and international status have been continuously improved, and it has become the main power source and stabilizer of world economic growth, and its role in the global governance system has been significantly enhanced.

　　General Secretary of the Supreme Leader deeply grasped the historic changes in the relationship between China and the world, assessed the situation and had a far-sighted vision, and emphasized the need to strengthen the capacity building of international communication, enhance the right to speak internationally, concentrate on telling the story of China, optimize the strategic layout at the same time, and strive to build a flagship media with strong international influence.

　　As the main force of the Party’s foreign propaganda, Xinhua News Agency will play a greater role and strive for greater achievements in the process of China approaching the center of the world stage. It is necessary to closely focus on the goal of "accelerating the construction of a world-class new world news agency" proposed by the Supreme Leader General Secretary to Xinhua News Agency, build a world-leading collection network and communication system, form an external communication ability that matches China’s comprehensive national strength and international status, and walk in the forefront of the international mainstream media phalanx.

　　It is necessary to seize the opportunity brought by the world media revolution, further promote the integration and development of traditional media and emerging media, and strive to embark on a media development road that is different from traditional news agencies and western news agencies, so as to achieve "overtaking in corners" and "overtaking in lanes".

　　In carrying out international communication, Xinhua News Agency adheres to the national position, grasps the trend of the times, conforms to the wishes of people of all countries, and has formed the concept of "true, comprehensive, objective and balanced, fair and just, promoting progress, people-oriented, and feeling for the world", which is being more and more widely recognized by the international community.

　　We should firmly establish cultural self-confidence, make our international communication have distinctive China characteristics, China style and China style, and win users, audiences and the future with the news concept of China media.

　　In the process of thoroughly studying and implementing the "2.19" important speech, the party group of Xinhua News Agency proposed to strengthen the research and interpretation of the important exposition of the Supreme Leader General Secretary on news and public opinion work, and establish it as a major topic of Xinhua News Agency’s national high-end think tank, and organize the backbone of the whole society to carry out research.

　　In the past two years, the research results such as "The Supreme Leader’s Work on News and Public Opinion" and "The Research and Interpretation of the Supreme Leader’s Work on News and Public Opinion" have been successively launched, which have been well received by the competent authorities and the industry.

　　The Outline of the Supreme Leader’s Thoughts on News and Public Opinion, compiled and published by the research group, is listed as an important textbook for the whole society to study Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. All cadres and workers are required to thoroughly study and understand it, closely combine it with practical work, do a good job in implementation, keep in mind the overall situation, grasp the general trend, focus on major events, constantly improve the communication, guidance, influence and credibility of news and public opinion, and strive to create new achievements worthy of the party, the times and the people, so as to win the great victory of Socialism with Chinese characteristics in the new era.