Guangzhou people’s sense of ceremony for the New Year begins with "off-year"

Guangzhou people’s sense of ceremony for the New Year begins with "off-year", such as thanking the stove, boiling oil in wok, steaming cakes, washing sloppy clothes, and sticking out the spring to bid farewell to the old year and welcome the new year. Every day, there are different arrangements. Lunar New Year is a very important folk festival in China, also known as the Festival of Sacrificing Kitchen, the Festival of Kitchen King and the Day of Cleaning Dust. Interestingly, the dates of such an important folk festival vary from region to region. The northern part of the country celebrates the Lunar New Year on the 23rd of the twelfth lunar month, while the southern part celebrates the Lunar New Year on the 24th of the twelfth lunar month, and the customs and habits of the northern and southern parts of the country are different. Guangfu people also attach great importance to the nodes of the 23rd and 24th of the twelfth lunar month-recently, in an interview with reporters, Rao Yuansheng, a special researcher of Guangzhou Development Research Institute of Guangzhou University and director of Guangzhou Folk Culture Research Institute, said that from the traditional customs, Guangfu people have to thank and send stoves these two days. "The relevant customs of thanking stoves have always existed, and the completion of this ceremony means officially entering the rhythm of resigning the old and welcoming the new." After the off-year, the north and the south are very different. They worship the kitchen god in the off-year and look forward to the Spring Festival. As a prelude to the Spring Festival, "offering sacrifices to the stove to enter the new year", which is called "off-year" in the north, is usually regarded as the beginning of a busy year. In the pre-Qin period, the sacrificial stove was always in summer, and it was a celebration for Zhu Rong, the god of fire. It is a custom only in the Jin Dynasty to move the day of offering sacrifices to stoves to the twelfth lunar month. "Qing Jia Lu" quoted the local customs in the Jin and Zhou Dynasties as saying: "The 24th day of the twelfth lunar month is dedicated to the kitchen …" According to records, from the Song Dynasty to the middle of the Ming Dynasty, the 24th day of the twelfth lunar month was regarded as a small year in both north and south. Taking the 23rd day of the twelfth lunar month as a small year, it appeared in the late Ming Dynasty and was first popular in some northern areas. By the Qing Dynasty,The custom of celebrating the 23rd of the twelfth lunar month is popular among the people in the north. With the passage of time, the 23rd of the twelfth lunar month is gradually regarded as a small year in the northern region, while the 24th of the twelfth lunar month is mostly regarded as a small year in the southern region. Due to different local customs, the time of off-year is not absolutely unified. Moreover, different regions and customs are different. Sacrificing stoves in the off-year is a common custom in the south and the north. "Explanation of Names" says: "Cooking stoves creates food." In myths and legends, the duty of the kitchen god is to take charge of the kitchen fire and manage the diet. Sacrificial stoves are endowed with a beautiful meaning of praying for the safety of the whole family and happiness in the coming year. We have to sweep the dust on the day of the sacrifice. Northerners call it "sweeping the house" and southerners call it "dusting". According to the folk saying, "dust" is homophonic with "Chen", so sweeping dust is also called "sweeping Chen", sweeping away old things, which means not only cleaning up the old dirt in the courtyard, but also cleaning up the unhappiness encountered in the old year. In terms of customs, the difference is that the north eats jiaozi and stick grilles, while the south eats stove candy. "Seeing jiaozi off on the windward side" is a common saying in the north. jiaozi almost never misses every festival in the north, and off-year is no exception. Jiaozi takes the meaning of "alternating the old with the new, making friends at a younger age". During the Spring Festival, jiaozi is an indispensable food on the table of every household. In northern China, people are used to eating jiaozi at night. Cutting window grilles is also one of the most important folk activities in northern China, mostly to prepare for the New Year. The window grilles contain all kinds of animals, plants and other anecdotes. Under everyone’s skillful hands, the magpie climbed the branches of Chimonanthus praecox and the swallow jumped onto the peach branches.The lion is busy rolling hydrangeas … These window grilles with auspicious and beautiful meanings are pasted on doors and windows to pray for happiness in the coming year. In the south, we eat stove candy on off-year days. Cooking sugar often takes corn, millet, rice and barley malt as raw materials, and after several processes such as boiling sugar, kneading sugar and pulling sugar, it is finished by covering its surface with sesame seeds. Legend has it that everyone hopes that inviting Kitchen God to eat sweets can make him put in a good word. In addition, there are many different off-year customs all over China. Popcorn candy is a special food in Jingan, Jiangxi Province. On this day of off-year, the local people will make popcorn candy with maltose and popcorn, which means a great fortune and a happy life in the new year. In Fuzhou, sugar cane is an essential food for offering sacrifices to stoves. Taking its meaning of "increasing day by day", we will get a good start for the new year. Whether it is the 23rd or 24th of the twelfth lunar month, it is a custom to bid farewell to the old and welcome the new, and it is also a good hope for the coming year. Although the days are different and the customs are different, regardless of the north and the south, everyone hopes that the new year will be healthy and safe. People in Guangzhou don’t celebrate off-year holidays? In fact, the custom of "Xie Zao" has been circulating! Some people in Guangzhou said that "Winter is the New Year", and the family had a grand time on the winter solstice, but "Laba" and "Xiao Nian" did not seem to be impressed. Is it true that people in Guangzhou don’t celebrate off-year holidays? In this regard, as a well-known scholar of Guangfu culture, Rao Yuansheng believes that Guangzhou people may not pay special attention to the concept of "off-year", but it does not mean that everyone does not pay attention to the twenty-third and twenty-fourth days of the twelfth lunar month. "From the traditional customs, Guangfu people have to thank and send stoves these two days.Therefore, this node is also very important for Guangzhou people-after completing the ceremony of thanking the stove, it will enter the rhythm of resigning the old and welcoming the new. " Rao Yuansheng told reporters that regarding the custom of thanking and sending stoves, "in fact, it has been circulated all the time." Food is the most important thing for the people, and eating is regarded as a big thing. In ancient times, it was said that the kitchen god was responsible for managing the kitchen fires of various families. Before the Chinese New Year, the kitchen god had to report to heaven on his work, so it became an important ceremony to thank and send the kitchen. "On this day, everyone should prepare some tributes, including a bowl of rice, two pieces of sugar, a letter of profit, a bowl of clear water, a piece of roast pork, some sugarcane, oranges, paper money, etc., and do enough courtesy. In addition, there is some maltose-folklore hopes that the kitchen god will say more sweet words and good deeds after eating dessert to ensure the peace of the kitchen in the coming year. " "Guangfu people’s’ Xie Zao’ is a must, at least a good meal, eating chicken, eating roast meat, etc." Rao Yuansheng believes that there have been different opinions on whether to hold the ceremony to thank the kitchen stove on the 23rd or 24th of the twelfth lunar month. "There is a folk saying that’ officials, three people and four people are responsible for the kitchen stove’, which means that in ancient times, the official family began to thank the kitchen stove on the 23rd of the twelfth lunar month, the people were responsible for the 24th of the twelfth lunar month, and it was the turn of the kitchen stove family (water residents) on the 25th of the twelfth lunar month". As for why the ceremony of "thanking the stove" seems to be gradually forgotten by everyone, Rao Yuansheng said that it may be related to social development. "In the past, every household had a stove, but now everyone uses a gas stove and an induction cooker. In this environment, the scene is missing, and this ceremony is slowly omitted." Beautiful traditional customs,Like the gentle breeze and drizzle affecting every generation, Rao Yuansheng introduced that after "thanking the stove", every day has different arrangements: at the age of 23, the clothes are washed; At the age of 24, clean the side of the house; At the age of 25, sweep the house and dust; At the age of 26, clean the poultry house; At the age of 27, the inside and outside are washed into one; At the age of twenty-eight, wipe the furniture; At the age of 29, all the sundries were moved away. On the 23rd and 24th of the twelfth lunar month, we have to thank the stove, wash bask in the quilt and clothes, and the family begins to prepare for the New Year. We also have to have a toothache and have a good meal. After Xie Zao, in addition to continuing to clean, we have to "blow up". "Boil the wok!" Many people in Guangzhou follow the tradition of making "oilers", that is, frying oil horns, frying piles, scattered eggs, smiling dates, sugar rings, salty water horns, red bean paste horns and other cakes, which are crispy and delicious, with beautiful meanings. "I remember that when I was a child, we not only helped my family to make oil angle, make scattered eggs and cut cow ear cakes, but also went to my classmates’ homes to help. I was very happy." Rao Yuansheng said, "Fried piles are full of gold and silver" and "Fried piles in the evening, people have me", and fried piles are essential. "Open oil wok" fried oil angle Qing Dynasty "Yuedong Notes" recorded that there was a kind of food fried in Guangzhou during the Qianlong period. "The custom of Guangzhou was that the glutinous rice valley was fierce and hot at the end of the year, and it was called Paogu, which thought that fried piles were trapped in the heart; For those who fry piles, glutinous rice flour is used as the size circle to add oil effect, so as to give sacrifices to relatives and friends first, and then glutinous rice is used to make pig flowers into oil frying, which is called ten flowers; Stir-fried with powdered white sugar sand in pig oil, named Shayong. " But because eating these "oilers" will "get angry",In addition, it is very convenient to buy seasonal food now, so there are fewer and fewer neighborhoods that "boil oil" at home. In the twelfth lunar month, every household is busy steaming cakes. Besides steamed rice cakes, people in Guangzhou also like to make radish cakes, water chestnut cake cakes and nine-layer cakes. The word "cake" and "high" are homonyms, which means "step by step in the Spring Festival". Roll up your sleeves and clean up, bid farewell to the old year and welcome the new year. There is a common saying in Guangzhou that "cleaning the house on 26th and washing it on 27th", and there is also a tradition of "washing untidiness on 28th", that is, carrying out general cleaning around 28th of the twelfth lunar month. It is said that the origin of this custom can be traced back to the Shang and Zhou Dynasties. The Book of Building a House in Secret Austria records that "the ditches are clear, the houses are clean, there is no foul gas and no plague". The Qing Dynasty’s Qing Jia Lu even suggested that "La will be disabled, so it is advisable to choose a constitutional book (referring to the almanac) to sweep away the house and go to the court for dust and filth, or on the 23rd, 24th and 27th, it is vulgar to beat Ai Chen." In addition to cleaning the house, this custom has another meaning, which means to "sweep" all bad luck and mildew out of the house, pinning people’s desire to break new ground and create new things, and praying for a new atmosphere in the new year. On the 29th of the twelfth lunar month, after cleaning the house, the industrious Guangzhou people are busy, posting Spring Festival couplets at home, representing going to the old and welcoming the new year. People in Guangzhou call Spring Festival couplets "waving spring". There are many styles of waving spring, besides the word "Fu" which means "Happiness is at the door", there are all kinds of Chinese characters waving spring for good luck in the New Year, such as "heavenly god blesses the people", "Happy New Year", "Everything wins", "Go in and out safely" and "Congratulations on making a fortune".Auspicious words such as "the mountains, the sun and the moon are long". On New Year’s Eve, have a reunion dinner together. Lunar New Year’s Eve is also called New Year’s Eve, and Guangzhou is commonly known as "New Year’s Eve". People in Guangzhou will have a neat family dinner, which means reunion. Cantonese-style reunion dinner must be served in even numbers, and the dishes are also very knowledgeable. There must be several ingredients on the dinner table that symbolize good omen for the reunion dinner: chicken (Guangzhou people often say "no feast without chicken"), fish (more than every year), pig’s hand (making a fortune), lettuce (making a fortune), roasted meat (being strong and healthy), Nostoc flagelliforme and oyster sauce (making a fortune), vermicelli (continuous) and yuba (rich and sweet) "Selling laziness" means selling children’s laziness and being smarter and more clever in the new year. Rao Yuansheng said that after listening to the old people, they had to do one thing when they were young, that is, call friends and friends to "sell laziness". Each child took a lantern and a red egg, lit a wick of incense, and went to the streets and lanes to sing: "Sell laziness, sell it at the end of the year, people are lazy and I am not lazy!" The children sang and walked to the land temple in groups and sold "lazy" to the land temple. However, many children don’t know the annual custom of "selling laziness" now. "Washing sloppy clothes, steaming rice cakes, pasting spring flowers, buying new shirts, and buying New Year flowers … When I was a child, I prepared for the New Year with my family. Now I take my children to say goodbye to the old year and welcome the new year. The’ taste of the year’ in Guangzhou has always warmed me." On social media, many neighborhoods feel that traditional customs are "interesting" and "unforgettable". Rao Yuansheng said: "Many beautiful traditional customs affect every generation like a gentle breeze and drizzle.We hope that good customs can be passed down, and everyone will have a better Spring Festival and be closer to life in Chinese. ". These folk customs "sense of ceremony" are indispensable. "The whole person is super happy at the thought of going to the flower street this year!" As a young "Guangzhou boy", the netizen "A Le" said that he had been shopping with his family since he was a child. "The flavor of Guangzhou may be in that pot of flowers." There are also "new Guangzhou people" who say that the biggest impression of Guangfu’s annual taste is "Italian head". "Isn’t this the homophonic stalk of Guangzhou?" Very interesting. " In Guangzhou, the traditional Chinese New Year folk custom, which is full of "sense of ceremony", has promoted the rise of fireworks in the city. Sticking the word "Fu" is particular. Besides waving spring, on New Year’s Eve, everyone likes to stick a word "Fu" at the door. Many people like to paste the word "Fu" upside down, but Rao Yuansheng reminds everyone that there is another saying, "The word" Fu "at the gate cannot be pasted upside down, but should be pasted right now. If you want to paste the blessing on the trash can and water tank, you can paste it backwards, because the trash can and water tank are to be’ inverted’. " Writing about the Spring Festival couplets’ Flower Street Universiade "Spring Festival Evening, Flower Street, Spring Blossoms Full of Rows, Thousands of Flowers Blooming …" This well-known Guangzhou folk song describes the scene of a family, old and young, walking in the flower street. "Not going to the flower market is not a New Year". For Guangzhou people, it is only a complete trip to the flower market before the Spring Festival, which means "going to the Universiade" in the New Year. When walking in the flower street, Guangzhou people like to buy flowers and windmills. Among them, the windmill symbolizes the wind and water in the New Year, and the annual flowers mainly refer to the flowers that should be celebrated.There are traditional peonies, daffodils, chrysanthemums, cockscomb flowers, silver willows, etc., and there are also Phalaenopsis, lilies, peonies, roses, Belgian rhododendrons, roses, etc. that have emerged in recent years. Peach blossom and New Year’s orange are even more indispensable-Cantonese "red peach" and "grand plan" are homonyms, so buy peach blossom and hope to "make great achievements"; The New Year’s Orange symbolizes good luck. Ornaments and red envelopes are hung on the New Year’s Orange to create a beautiful holiday atmosphere. Rao Yuansheng revealed that the flower market is downstairs. "Don’t look at the sea of flowers and crowds on New Year’s Eve. When I woke up at the beginning of the year, the whole city miraculously returned to the tranquility of life, and the flowers were transferred to thousands of households. This is the time to witness the miracle, and it is also a very hard time for sanitation workers. For the common sense of ceremony, many people are silently contributing. " The meaning of "meaning head" in Cantonese is similar to the meaning of "color head" in Mandarin, and everything should be auspicious. Rao Yuansheng introduced that Guangzhou people should buy sugar cane with a head and a tail during the Chinese New Year, and buy lettuce with roots, all of which are part of the "talking about meaning". "I remember when I was a child, I had to put two fried shad in the rice jar, covered with two pieces of red paper and put two oranges, which meant that there was more than one year." Rao Yuansheng said that in the old days, people in Guangfu still had the tradition of "celebrating the year". In addition to shad, they also had to buy a whole cane, and lettuce, celery, red onion and garlic with roots were put in a rice jar full of rice, which respectively represented "having a head and a tail" and "weighing the cane" (Cantonese, meaning that things were going very smoothly.Some of these behaviors are exquisite. When we were young, our parents always told us to "don’t talk nonsense" during the Spring Festival, and some behaviors were also exquisite during the Spring Festival. Avoid unlucky words. In terms of speech, unlucky words should be avoided as much as possible during the Chinese New Year. In addition, the New Year’s atmosphere is jubilant, and people will think that children’s crying is inconsistent with the atmosphere, so when the New Year comes, parents usually don’t severely reprimand their children and try not to affect the jubilant atmosphere. Sweeping in does not sweep out the cleaning before the Spring Festival. According to the custom, when cleaning, you should sweep the door first, preferably in the order from outside to inside, from roof to underground, from hall to kitchen. Remember not to sweep from the inside out, especially don’t sweep the garbage directly out of the hall. Moreover, on New Year’s Day, we also pay attention to not sweeping the floor, so as not to sweep away all the "wealth" of the new year. At the end of the twelfth lunar month, it is a happy day for the whole family. Everyone hopes to be safe, healthy and healthy. The traditional concept is that it is best not to travel far at this time, and the family is round and round.

From New Year’s Eve to Lantern Festival, China’s gold consumption increased by 12% year-on-year, and young consumers’ taste and mentality of gold ornaments changed better and better.

  CCTV News:The report "China Gold Market Outlook in 2022" released by the World Gold Council yesterday (February 15th) shows that the demand and consumption of gold in China will achieve a "good start" in 2022. From New Year’s Eve to the Lantern Festival, China’s gold consumption increased by 12% year-on-year.

  The report "China Gold Market Outlook in 2022" shows that although the global economy continues to slow down in 2022, the prospect of gold demand in China is very optimistic, especially during the Spring Festival, a traditional festival in China, gold products with the theme of "tiger" are deeply loved by consumers. According to the analysis of insiders, influenced by multiple factors, China gold market has achieved a "good start".

  According to the report, another feature of China’s gold market is that the pricing transparency of China’s gold jewelry market is higher, and the change of young consumers’ taste and mentality for gold jewelry is getting better and better.

Expert analysis: Can the "post-New Year’s Day schedule" successfully deliver the Spring Festival file?


Special feature of 1905 film network The New Year’s Day slot ended with a total box office of 1.02 billion, but the afterheat of four main films of the New Year’s Day slot still lingered. In the next two weeks, we ushered in a number of new films of different types to be centrally booked as the transition period after the New Year’s Day slot. Will the "post-New Year’s Day slot" make a good start for the upcoming Spring Festival slot?



Every year, there is a slot between New Year’s Day and Spring Festival, which is close to one month. This slot is not popular in the traditional sense, but as a transition between the two big slots, many films with relatively less outstanding sales will choose to be released at this time.

Wu Yanyu, a film critic, mentioned: "Last year and the year before last, many domestic films were in a state of backlog, which was a stock, and it was also a storage period, so many films would choose to be released at this time. These films may be’ small and beautiful’ and don’t expect to be an explosion, but you can take a look at this schedule. "



Because it is during the winter vacation, the largest number of films released after the New Year’s Day this year are cartoons, such as those produced by Disney, and animated movies that have assembled many classic animated images in China.

For the "off-season" of this film market, there are also many small and medium-sized films, which are chosen to be released at this time: for example, the film with the theme of Northeast China, the first Chaoshan family comedy film, and the film focusing on ice and snow sports.



Among many films, as the first Hollywood blockbuster in the new year, it was the first to announce the final file, and now the number of people who want to see it has reached hundreds of thousands. The IP "Matrix" has a broad audience base, and it is also the only Hollywood blockbuster in this schedule. Can "Matrix Restart" set off a movie-watching craze?

Wu Yanyu is not optimistic about the box office performance of "The Matrix Restart": "On the one hand, the word-of-mouth of the film has slightly collapsed overseas, on the other hand, it has chosen a very bold distribution method, and the network is synchronized. This time, basically, it can be said that the bottom has been seen overseas, but because the audience base is indeed relatively large, the basic film should still be able to be maintained. It is really difficult to predict whether more people can enter the cinema by word of mouth. "



Every year after the New Year’s Day, New Year’s Day movies are the main growth force of the box office. This year, both "Hug You Through the Winter" and "Hug You Through the Winter" have a strong box office appeal, including the fact that the film continues to release materials on Tik Tok and other social platforms. It can be seen that the film still hopes to get more long tail effects in the future.

At the same time, the Spring Festival movies can be said to be menacing. So far, eight films of different types have been booked for the Spring Festival, and then there will definitely be a flood of promotional materials, which will impact the popularity of the films released in mid-January to some extent.



Huang Xiaomin, deputy director of the marketing department of UME Film Group, a Chinese cultural cinema line, mentioned the film arrangement in this schedule: "It will be relatively stable after New Year’s Day and before the Spring Festival. Now, January is definitely dominated by richness, and Hollywood blockbusters will definitely give themselves a reasonable space, especially on weekends. In terms of film arrangement, it will also give the family audience a certain space, and more customers will put the viewing opportunity on the Spring Festival later. "



For films after New Year’s Day, it is actually better for the overall market if the market can keep the two movie-watching enthusiasm of New Year’s Day and Spring Festival in a relatively stable state. However, from the perspective of the overall film market and the broader market, it is not the big schedule that leads to high box office, but there are also excellent films between the big schedule and the big schedule, and there are also relatively less cold market situations, which is more beneficial to the China film market.


Decoration management of Lianyungang residential quarters will be more standardized.

The author learned from the conference on the publicity and deployment of the Regulations on the Decoration and Renovation of Lianyungang Residential Quarters (hereinafter referred to as the Regulations) held on April 19 that the Regulations will be officially implemented on May 1. In the future, a written contract must be signed for building decoration activities, and it is strictly forbidden to carry out acts that affect the structural safety of buildings, and shall not endanger the legitimate rights and interests of other residents.   

The "Regulations" stipulate that if the decorator entrusts the decoration contractor to undertake the decoration project, it shall sign a written contract. If the main building or load-bearing structure is changed, the design scheme proposed by the original design unit and the examination opinions issued by the urban housing safety appraisal institution shall be submitted, and the approval procedures shall be handled in accordance with the regulations. In the specific decoration, it is strictly forbidden to implement the behavior that affects the building structure and production safety. The decorator shall post a public notice board in a prominent position in the residential area and at the decoration site, and the information such as the contact telephone number, construction time, supervision unit and supervision method of the decorator and the person in charge of the construction party. At the same time, effective measures should be taken to prevent or reduce the harm and pollution caused by waste gas, waste water, dust, vibration, noise, solid waste and construction lighting. It is forbidden to carry out noise-producing decoration in residential quarters from 12: 00 to 14: 00, from 19: 00 to 8: 00 the next day, and on legal rest days, holidays, senior high school entrance examination days and college entrance examination days. In decoration, effective measures should also be taken to avoid or reduce noise pollution to surrounding residents.   

Relevant departments and units will establish a supervision information platform for the decoration and renovation of residential quarters, and implement dynamic supervision on the decoration and renovation projects of residential quarters. In violation of the provisions of the "Regulations", the relevant departments shall be ordered to make corrections, and those who refuse to make corrections shall be given warnings and fines. Reportedly, residential quarters refer to areas where residential buildings are relatively concentrated in urban and rural areas, as well as shops, office buildings, public houses and community supporting houses that are brought into the property quarters for centralized and unified management.

China’s foreign trade "friends circle" is constantly expanding, and they are making efforts to blank new markets.

  The east is not bright and the west is bright. There are many "friends" and many roads. Under the background of shrinking global demand, China’s foreign trade "friend circle" has been expanding, and a large number of foreign traders have also taken the initiative to attack new markets that were almost blank before.

  Homeopathy for

  According to customs data, in the first half of this year, the national import and export decreased by 4.7%, exports by 3.2% and imports by 6.7%. Specifically, among the 26 major countries (regions), 7 countries (regions) showed positive growth in imports and exports, and 8 countries (regions) achieved positive growth in exports.

  Among them, the export growth rate to Russia is the fastest, reaching 78.1%, followed by Singapore, with a year-on-year increase of 37.2% and South Africa with a growth rate of 13.9%. In addition, China’s exports to ASEAN, Malaysia and Thailand increased by 1.5%, 2.5% and 0.4% respectively. Exports to Australia increased by 0.7%.

  "Our export growth to Russia far exceeds that of other regions." Liu Mingyang, general manager of Yiwu Ouchi Import & Export Co., Ltd. told CBN that the export to Russia increased by more than 50%, while in other regions it was generally around 20%. In addition to Russia, Southeast Asia is the new market they will focus on this year.

  Liu Mingyang is a foreign trade veteran in the field of cross-border e-commerce. Benefiting from the rising trend of cross-border e-commerce, the company’s export performance rose against the trend, and he also learned the ability to flexibly adjust the market with the help of big data. In fact, targeting the main battlefield at Southeast Asia and Russia is a strategic change he made in the second half of last year. The way is to use the digital technology of cross-border e-commerce to find markets with rapid demand growth and corresponding hot products at a lower cost, and then find matching buyers through hierarchical management to realize the so-called "finding the blue ocean in the Red Sea".

  In his words, it is very difficult for Chinese to sell a product in a strange overseas market, because he doesn’t know the local living habits, and by using digital methods, he can quickly grasp the real and specific needs of overseas markets and help them to have a definite purpose.

  Like Liu Mingyang, Su Wei, the general manager of Shanghai Zhongda Kangjin International Trade Co., Ltd., also belongs to the trend.

  Su Wei told CBN that they will focus on developing the "Belt and Road" market this year. Affected by trade friction, they found a cooperative garment factory in Vietnam as early as 2017. Last year, about 20% of the production capacity was placed in Vietnam and 80% stayed in China. Vietnam’s investment stranded by the epidemic is expected to continue to expand this year, which also allows them to target the market in Vietnam and its surrounding areas.

  Affected by the global economic downturn and the outward shift of production capacity in Southeast Asia, Su Wei said that as a OEM of European and American clothing brands, their overall export decline was more serious this year, and the sales of one international brand were halved, and the orders they received were also discounted.

  In addition to looking for more cooperation from international brands, Su Wei saw the growing demand for localization of supply chain from brands under the downward background. On the one hand, the orders originally produced in China for export to Europe and the United States are indeed being "de-China" more and more, which urges them to continue to increase the proportion of production in Vietnam and at the same time explore the local and Southeast Asian markets; On the other hand, the production lines of international brands aimed at China’s mainland market are becoming more and more localized. "They hope that the products in China market are different from those in other countries, and they also hope that all these products will be produced in China to get a faster response.". This adjustment has also enabled them to gain more orders for the China market.

  Yuan Xiumei, general manager of Zhejiang Zhihua Home Textile Technology Co., Ltd., has just returned from an exhibition in Australia, which is the new market they will focus on this year. She told CBN that to open up a blank market, it is necessary to understand the market through various channels, then find products that are not available in the market, and then introduce these new products to local customers in a targeted manner, "if you are interested, you will go to the local area to pursue victory."

  Lv Daliang, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said at the press conference of the State Council Office on July 13th that in recent years, the vast number of foreign trade enterprises in China have fully exerted their subjective initiative, actively responded to the changes in the international market, pioneered and innovated, and while stabilizing economic and trade exchanges with developed economies, they have also explored regional markets such as developing countries and ASEAN, and made positive progress in the diversification of trade markets.

  Apart from ASEAN, in terms of RMB, China’s import and export scale to Latin America, Africa and Central Asia increased by 7%, 10.5% and 35.6% respectively in the first half of the year, both higher than the overall import and export growth rate in the same period. Since 2020, ASEAN has maintained its position as China’s largest trading partner for three consecutive years. China’s import and export to Latin America has maintained positive growth for six consecutive years, and exceeded 3 trillion yuan in 2022. The five Central Asian countries have become new growth points of China’s foreign trade. Last year, the growth rate of China’s import and export to the five Central Asian countries was higher than that of the whole import and export in the same period. At the same time, China’s import and export to countries along the Belt and Road increased by 9.8%, 7.7 percentage points higher than the overall growth rate, accounting for 34.3%, up 2.4 percentage points year-on-year; Imports and exports to other members of RCEP (Regional Comprehensive Economic Partnership Agreement) increased by 1.5%.

  The change of foreign trade "friends circle" has made the demand for cross-border transportation of China-Europe trains strong.

  According to the data of China National Railway Group Co., Ltd., in the first half of this year, 8,641 trains were operated in China and Europe, and 936,000 TEUs were delivered, up by 16% and 30% respectively. Among them, there were 4,620 trains and 499,000 TEUs, up by 16% and 29% respectively. The return journey was 4,021 trains and 437,000 TEUs, up by 16% and 31% respectively. Up to now, China-Europe trains have accumulated more than 73,000 trains and 6.9 million TEUs over the years, reaching 216 cities in 25 European countries.

  make one’s way up stream

  In the battlefield of global trade, there are both wise men who follow the trend and warriors who go upstream.

  Customs data show that in the first half of this year, China’s import and export to the EU, the second largest trading partner, decreased by 1.4% compared with last year, while exports and imports decreased by 6.6% and 1.4% respectively. Imports and exports to the United States, the third largest trading partner, fell by 14.5%, while exports and imports fell by 17.9% and 3.7% respectively.

  For Wei Guowen, general manager of Ningbo Baolinda Import & Export Co., Ltd., even though the American market is shrinking as a whole, there are still a lot of business opportunities. This almost blank battlefield for them is in line with their original European-oriented market positioning — — They are all mid-to-high-end mature markets willing to pay for brands and personalized IP.

  Wei Guowen told CBN that after several years of product development and customer communication, the American market has finally increased this year. "This year, the American line has grown very fast, making up for the decline in Europe and bringing about the overall growth in the first half of this year."

  Ding Yandong, general manager of Ningbo Remankes Door and Window Fittings Co., Ltd., has visited nearly ten countries this year and plans to leave for Australia and the United States in the second half of the year. The United States is actually a land that this "trapeze artist" has never set foot on.

  "The previous orders have been good, and they have not paid attention to the US market. To a certain extent, they are also affected by technology, equipment and personnel." Ding Yandong told CBN that with the improvement of the enterprise’s own technical iteration and market development ability in recent years, they decided to go to the United States to explore new markets this year, and at the same time, they also took samples to meet customers who had contacted but had not successfully placed orders.

  In order to improve the success rate of taking orders, Ding Yandong had communicated with five or six customers in the United States for several rounds before leaving, "I will try to win the order when I meet you". If it goes well, it is expected that the order I can win will account for about 15% of the company’s annual orders.

  In addition to opening up the blank market, Ding Yandong also plans to build his own factory and expand production capacity. In the face of the current grim situation, this kind of investment behavior is not brave. In his view, the company’s volume is still small, the space for decline is limited, and the space for growth is still bigger. In the period when the market lacks confidence, contrarian investment can get sufficient policy support and land and equipment at the right price. Therefore, taking advantage of the adjustment period to expand the market territory and open up more new markets will be the driving force and business opportunities for them to maintain their growth in recent years.

  In the first half of this year, although Ding Yandong also felt obvious downward pressure from May to June, the company as a whole still maintained a growth rate of around 20%. According to his estimation, the landing of the new factory in two years will multiply the production capacity several times. He has a preliminary plan on whether the future production capacity can be saturated — — It can be co-built and shared with partners in the industrial chain. More generally speaking, it will be one of the ways for them to realize transformation and upgrading in management and operation from today’s venue tenants to future landlords.

  "Since the beginning of this year, the external challenges faced by foreign trade have obviously increased. the State Council has timely introduced policies and measures to fully support foreign trade enterprises to explore the market. In general, in the face of a severe and complicated external environment, foreign trade withstood the pressure in the first half of the year and showed strong resilience. " Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, said at the press conference on July 19th that looking forward to the second half of the year, China’s foreign trade is facing many uncertain, unstable and unpredictable factors, and the economic and non-economic factors are intertwined, so the situation is extremely severe. However, the supply chain of China’s foreign trade industry chain has strong resilience, and China’s foreign trade enterprises are tempered and grown up in the international market competition, with inherent innovation ability. The throughput of foreign trade goods and containers monitored by the transportation department is also increasing, and the actual cargo entry and exit is still relatively active. Therefore, we are optimistic about the prospects of foreign trade in the second half of the year.

Capital Monthly Report | The financing environment of housing enterprises has been accelerated, and Zhongliang Holdings has been listed (July 2019)

  ★ Focus on this month ★



  "730 meeting" set the tone


  The government accelerated the tightening of financing for housing enterprises.


  At the 730th meeting of this month, the Political Bureau of the Central Committee once again reiterated the need to implement the long-term management mechanism of real estate, and proposed for the first time not to use real estate as a short-term means to stimulate the economy. This is the government’s latest statement on the real estate industry, and it is also a warning that the real estate is slightly overheated some time ago. In fact, before the meeting was set, the government had tightened the financing of housing enterprises several times in July: from 6 th to 10 th, the China Banking Regulatory Commission interviewed some trust companies about the problems in financing housing enterprises; On the 12th, the National Development and Reform Commission (NDRC) issued a notice on the relevant requirements for filing and registration of foreign debts issued by housing enterprises, which put forward higher requirements for housing enterprises to issue overseas debts. On the 29th, the central bank announced at the symposium on the adjustment and optimization of credit structure of banking financial institutions that it should strengthen supervision over the loan behavior of large-scale housing enterprises with high leverage. Under a series of government control, it is expected that the financing environment of housing enterprises will be mainly tightened in the second half of the year.


  The amount of bonds issued by housing enterprises at home and abroad has risen sharply.


  The financing cost has been reduced.


  The total financing of 95 typical real estate enterprises this month was 153.446 billion yuan, up 55.3% from the previous month and 63.2% from the same period last year. Among them, the total amount of bonds issued by enterprises at home and abroad this month was 83.53 billion yuan, up 104.2% from the previous month, only lower than the level of bonds issued in January and March 2019. This month, the financing cost of housing enterprises issuing bonds was 6.86%, down 0.57 percentage points from the previous month; Among them, the financing cost of overseas bonds was 7.55%, which was 0.70 percentage points lower than that in June, mainly because a number of low-cost housing enterprises issued a large amount of bonds in July, which structurally lowered the financing cost.


  Zhongliang Holdings officially went public.


  There are 9 real estate companies and property companies to be listed.


  On the 16th of this month, Zhongliang Holdings was officially listed, and Hehong Services under Hehong Real Estate was also listed on the 12th. No housing enterprises or property companies under the housing enterprises submitted listing applications. Therefore, as of the end of July, there were 6 real estate enterprises and 3 property companies owned by real estate enterprises waiting for IPO on the Hong Kong Stock Exchange.


  China Jinmao introduced Ping An into the second largest shareholder through rights issue.


  On 26th of this month, China Jinmao announced the introduction of Ping An as the second shareholder, and Ping An subscribed for 1.787 billion shares of Jinmao for about HK$ 8.6 billion. After the subscription, Jinmao newly issued 169 million shares, and the shares subscribed by Ping An accounted for about 15.20% of the enlarged issued share capital.


  Produced by Kerry


  Corporate bond issuance


  Bond issuance: up 104% from the previous month, but overseas bond issuance is limited, and the future is not optimistic.


  The total financing of 95 typical housing enterprises this month was 153.446 billion yuan, up 55.3% from the previous month and 63.2% from the same period last year. In terms of specific financing methods, domestic debt financing was 74.939 billion yuan, up 34.9% from the previous month; At the same time, the amount of overseas debt financing was 72.25 billion yuan, up 123% month-on-month, and the amount of overseas financing increased greatly month-on-month, only lower than that in January 2019.



  Among them, the total amount of corporate bonds issued at home and abroad this month was 83.53 billion yuan, up 104.2% month-on-month, which was significantly higher than that in June, only lower than that in January and March 2019. In terms of specific financing methods, the issuance of overseas bonds was 58.93 billion yuan, up by 104.0% month-on-month. Among them, before the introduction of the new regulations on restricting overseas bond issuance on July 12, housing enterprises issued 16 overseas bonds totaling 39.6 billion yuan. After the introduction of the new regulations, housing enterprises issued 9 overseas bonds totaling 19.3 billion yuan. The introduction of the new regulations has restricted the overseas bond issuance of some enterprises, and the amount of overseas bond issuance of housing enterprises is expected to decrease slightly in the future. Domestic bonds increased by 104.9% month-on-month, of which corporate bonds increased by 99.3% month-on-month to 14.65 billion yuan, and medium-term notes increased by 260% month-on-month.



  The financing cost this month was 6.86%, down 0.57 percentage points from the previous month; Among them, the financing cost of overseas bonds was 7.55%, which was 0.70% lower than that in June, mainly because a number of low-cost real estate enterprises issued a large amount of bonds in July, which reduced the financing cost structurally. For example, CNOOC Real Estate issued 2 billion Hong Kong dollars and 450 million US dollars of overseas bonds in July, with interest rates of 2.95% and 3.45% respectively, and China Jinmao issued 500 million US dollars of overseas priority notes with interest rate of only 4.25%. In 2019, as of July, the financing cost of new bonds in real estate enterprises was 7.18%, up by 0.71 percentage points over the whole year of 2018. Among them, the financing cost of overseas bonds reached 8.21%, an increase of 1.06 percentage points over 2018.



  In terms of specific corporate performance, Shimao Real Estate issued the highest amount of bonds in July, with a total amount of 6.885 billion yuan. On July 9, Shimao issued a $1 billion overseas priority bill. The lowest financing cost this month is a RMB 1 billion ultra-short financing bond issued by Xiamen International Trade (600755), with an interest rate of 2.69%. In addition, the interest rates of HK$ 2 billion and US$ 450 million of overseas bonds issued by China Shipping are 2.95% and 3.45%, respectively. Among them, US dollar bonds have the lowest interest rate and the lowest spread for Chinese real estate enterprises in the same year, with a fixed interest rate of HK$ 2 billion for 55 years.



  Term of bonds: 53.099 billion yuan of bonds due this month.


  This month, there are 26 corporate bonds due from real estate enterprises, with a total amount of 53.099 billion yuan, and the highest maturity amount is 6.8 billion yuan of corporate bonds issued by China Evergrande in July 2015. In addition, the overseas bonds of 600 million euros issued by China Shipping Real Estate on July 9, 2015 are also scheduled to expire in July. In addition, three bonds of Jinke (000656) and Rong Sheng Development (002146) have also expired.


  Pay attention in advance that there will be 14 bonds due in August 2019, with a total amount of 17 billion yuan. The enterprise with the highest single amount is a $450 million overseas priority bill issued by Lujin Infrastructure on August 9, 2016.



  Listing and stock


  Housing enterprises to be listed: there are 9 queuing housing enterprises and property companies.


  No real estate enterprises submitted listing applications to the HKEx this month, and as Zhongliang Holdings was officially listed on the 16th, as of the end of July, there were six real estate enterprises waiting for IPO on the HKEx, namely Huijing Holdings, Hellenborg China Holdings, Aoshan Holdings, Xinli Holdings, Wanchuang International and Jingyi Mingbang.



  As for the property management companies under the housing enterprises, no property companies submitted listing applications to the Hong Kong Stock Exchange this month. On the 2nd of this month, Yincheng Life Service under Yincheng International submitted a listing application to the Hong Kong Stock Exchange, and on the 12th, Hehong Service under Hehong Real Estate was officially listed. Therefore, as of the end of July, there are three property management companies under the real estate enterprises waiting for IPO on the Hong Kong Stock Exchange: Xinyuan Property Service, Blu-ray Garbo Service and Yincheng Life Service.



  IPO and additional issuance: Zhongliang was successfully listed, and Jin Mao introduced Ping An as the second shareholder.


  On the 16th of this month, Zhongliang Holdings was listed on the Hong Kong Stock Exchange at an offering price of HK$ 5.55 per share. According to this offering price, the net proceeds from the global offering are estimated to be about HK$ 2.773 billion. The completion of the listing of Zhongliang Holdings marks that all the top 30 large-scale housing enterprises have been listed, and it also allows Zhongliang to successfully enter the capital market. In 2018, Zhongliang’s net debt ratio was 58.1% and the weighted financing cost was 9.9%. After listing, enterprises can increase financing efforts and reduce financing costs, and can accelerate the development of enterprises with the help of capital.



  As for the property management company under the real estate enterprise, Hehong Services under Hehong Real Estate was listed on the 12th this month, with a global sale of 100 million shares, with a net proceeds of HK$ 77.1 million. So far, in 2019, three property companies owned by real estate enterprises have successfully listed.



  In terms of additional shares, this month, China Jinmao announced the introduction of Ping An as the second largest shareholder, which is another shareholding in large-scale housing enterprises after Ping An invested in Huaxia Happiness (600340) last year. This time, Ping An subscribed for about 1.787 billion shares of China Jinmao for about HK$ 8.6 billion. Immediately after the subscription, China Jinmao issued another 169 million shares, with a net financing of about HK$ 815 million. Therefore, the shares acquired by Ping An accounted for about 15.20% of the enlarged issued share capital. For China Jinmao, the introduction of Ping An, a financial giant, can not only help enterprises to bring more cooperation opportunities, but more importantly, it can broaden the financing opportunities of enterprises in disguise, open channels for enterprise funds and maintain the stability of enterprise capital chain under the situation of continuous tightening of financing.


  On the 30th of this month, Zhengrong Group announced the completion of placing about 245 million shares at a price of HK$ 4.95 per share, accounting for about 5.60% of the issued share capital of the company after allotment and subscription. The net proceeds from this Zhengrong rights issue financing are about HK$ 1.199 billion, which will be used for possible future investment purposes and as general working capital.


  Changes in equity: Jianye stock held by Kaide clearance.


  This month, a number of real estate enterprises have seen shareholders increase their holdings and reduce their holdings of the company’s shares. At the beginning of the month, CapitaLand cleared its shares in Jianye Real Estate and sold them all to Enhui Investment under the name of Hu Baosen. This time, CapitaLand’s clearance of Jianye shares is mainly due to the long-term development of Jianye Real Estate in Henan Province, which is outside the core urban agglomeration of CapitaLand’s layout. Stripping investment in Jianye can enable CapitaLand to reallocate capital in its core business and invest in other opportunities, which is the need of CapitaLand’s strategic adjustment.



  Stock price changes: the performance of real estate stocks was relatively weak throughout the month.


  This month, the overall performance of real estate stocks was weak, and less than 40% of real estate stocks in both A shares and H shares rose in the whole month. In terms of H-shares, Baolong Real Estate has a relatively large increase this month, with a monthly increase of 22.82%. Except for a small consolidation at the end of the month, it is basically in an upward channel for the whole month. This is mainly because Deutsche Bank gave Baolong a "buy rating" for the first time at the end of June, and it was also the fifth institution to give Baolong Real Estate a "buy rating" after the release of Baolong’s 2018 financial report, following Citigroup, Dahua Jixian, Agricultural Bank of China International and Southwest Securities (600369), which greatly boosted market confidence.


  In terms of A-share housing enterprises, the share price of Daming City (600094) experienced two waves of continuous rise in the first week and the middle of this month. Although the overall real estate stocks suffered heavy losses at the end of the month, the overall increase still reached 21.78% in July, which was a big increase among real estate stocks.



  Other capital operation


  There is little cooperation between housing enterprises and financial institutions this month. It is worth mentioning that China Aoyuan announced on the 19th that it plans to acquire 13.86% shares of Centennial Life for 3.262 billion yuan, which will become the largest shareholder of Centennial Life after the transaction is completed. In December 2018, Greentown announced that it would acquire 11.55% shares of Centennial Life Insurance for 2.718 billion yuan and gain its control. If the acquisition of Aoyuan landed, it would mean that Greentown would lose control of Centennial Life Insurance. After controlling Centennial Life, in addition to obtaining a financial platform, Aoyuan and Centennial Life can also provide potential opportunities for mutual cooperation in health and wellness industries, which will help both parties to better play their strategic synergy and complementary advantages in business segments, customer resources and customer experience.


This article first appeared on WeChat WeChat official account: Research on Kerui Real Estate. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Li Jiajia HN153)

Another new force to build cars fell, and Changjiang Automobile entered bankruptcy liquidation procedures.

  "The administrator appointed by the court has been stationed in the company in mid-September. Now the company is managed by the administrator, and the shareholders and actual controllers stand aside. We just assist in the work." On November 1, Li Feng (pseudonym), a senior official of Hangzhou Changjiang Automobile Co., Ltd. (hereinafter referred to as "Changjiang Automobile"), told the First Financial Reporter on the phone.

  On September 29th, the bankruptcy documents issued by Yuhang District People’s Court in Hangzhou showed that on August 24th, 2020, Yuhang District People’s Court of Hangzhou ruled to accept the bankruptcy liquidation case of Changjiang Automobile Co., Ltd., and appointed Zhejiang Jingheng Law Firm, Zhejiang Noriya Law Firm and Ningbo Kexin Certified Public Accountants Co., Ltd. as the administrators of Hangzhou Changjiang Automobile Co., Ltd. on September 11th, 2020. The creditors of Hangzhou Changjiang Automobile Co., Ltd. shall declare their creditor’s rights to the administrator and provide relevant evidential materials before November 11, 2020.

  "The manager’s direction is to restructure, reduce the burden, introduce funds, restart production and sales, and some investors are in contact. At present, there is progress but uncertainty." Li Feng said.

  According to the data, the predecessor of Changjiang Automobile was Hangzhou Bus Factory, which was established in 1954, and the latter stopped production in the late 1990s. In 2015, Hong Kong Wulong Electric Vehicle Group reorganized it and established Changjiang Automobile, which mainly produces pure electric CMB, light and medium-sized commercial buses and SUV series products. The first-phase design capacity is 100,000 vehicles per year.

  According to the planning of Changjiang Automobile, its business will initially focus on the field of new energy commercial vehicles, and in the future, after obtaining the production qualification of new energy passenger cars, it will produce A00-class and A0-class pure electric SUVs, etc., and make efforts in the passenger car market. In 2017, Changjiang Automobile obtained the production qualification of pure electric passenger cars and became a member of the new energy car-making boom.

  Li Feng said that the plight of Changjiang Automobile began in the second half of 2018. With the decline of state subsidies and the decline of market demand, the company began to have the problem of tight liquidity. "By 2019, with the further contraction of the market, the funds are getting tighter and tighter, and the days are getting harder and harder."

  He introduced that because the products are out of touch with the market demand, the sales volume of Changjiang Automobile has always been low. Last year, the sales volume of the company’s electric buses and buses was around 1,000. Since the second half of last year, Changjiang Automobile has substantially stopped production and started to default on employees’ wages. Before the Lunar New Year in January this year, the company only paid three months’ wages and still owed five months’ wages. Due to the exhaustion of company funds, the American order contract signed at the end of last year was unable to organize production. By October this year, Changjiang Automobile had been in arrears with employees’ salaries for 12 months.

  It is worth mentioning that, with the enthusiasm of the capital market, hundreds of new power companies have been born in China. With the differentiation of performance, a large number of new car-making companies have "fallen down", and the attitude of the capital market towards the new car-making forces is also changing. Since last year, many new car-making companies have reported unpaid wages and debts, including Bojun Automobile, Baiteng Automobile and Sailin Automobile.

  Wu Qiang (a pseudonym), a partner of an investment institution in Beijing, told the First Financial Reporter that it is almost difficult for enterprises that have not yet rolled off the production line or formed large-scale production to get financing, and investors’ money will be concentrated in the head enterprises, and the prospects of the new car-making forces with poor performance are not optimistic.

Bojian, an American pharmaceutical company: It used to sell 700,000 yuan at a time, but now it’s a layoff stop loss.

In July 2020, the topic of "701,000 needles of rare diseases and drugs" rushed to Baidu hot search. This "high-priced medicine" is SMA
(Spinal muscular atrophy)
A revolutionary product in the field, Nosenac sodium. Behind the public opinion boom, its R&D manufacturer Bo Jian
(Biogen)
, and therefore is widely known in China.
SMA is the abbreviation of spinal muscular atrophy, which is called "the number one killer of genetic diseases in infants". Shortly after birth, children with SMA gradually lose all kinds of motor functions, including breathing and swallowing. If there is no specific medicine, most children will not live beyond 2 years old.
Nocicnatrium is the world’s first precise targeting drug for SMA. More than 1,600 children registered nationwide need lifelong medication, with 1.4 million in the first year and an average annual expenditure of 1.05 million thereafter. The people’s livelihood of rare diseases affects the heart of the Prime Minister, who pushes rare diseases into medical insurance to reduce the burden on the people.
At the national medical insurance negotiation at the end of 2021, Nosenac sodium was successfully included in the national medical insurance catalogue, with a dose of 33,000 yuan per needle.
After a few months, Bojian was once again concerned by the public, but it was full of negative keywords such as "layoffs", "selling shares" and "drugs were ruled by FDA".Bo Jian, the "leader", has important implications for innovative drug enterprises of rare diseases in China.

Text | Zhang Yuqi Wu Ni
Editor | Yin Lina
Cartography | Li Ziya

 March 28, 2022, Bojian
(BIIB.NASDAQ)
The treatment of amyotrophic lateral sclerosis is disclosed
(ALS)
The first-line results of the first-phase clinical trial of the antisense nucleic acid drug BIIB078 showed that the drug had no clinical benefit, so Bojian and Lonis decided to terminate their clinical trial and stop the loss in time.
Prior to this, in 2016, Bo Jian also suffered from spinal muscular atrophy
(hereinafter called "SMA")
Therapeutic drugs usher in a high-light moment. However, the research and development of new drugs is a "narrow escape", and Bo Jian is not spared. In the past few years, he has repeatedly suffered setbacks in the clinical stage.

According to media reports, a spokesman for Bojian said: "The company is implementing cost-cutting measures, and it is expected to save 500 million US dollars every year through layoffs."

The failure rate of research and development of Alzheimer’s disease is as high as 99.6%, which can be described as the defeat of Qian Fan. Since the 21st century, more than 320 clinical studies of global innovative pharmaceutical companies have failed. As a head biotechnology company in the field of neurology, Bojian is experiencing its "life and death field". Maybe the dust will settle before April 11th. Is Aduhelm still hopeful to be the next Nocicna sodium?

01


 
Ambition is hard to pay.

What can the Nobel Prize winners in chemistry, medicine and hepatitis B vaccine developers do together?
 
—— Established Bojian Company.
 Bojian
(Biogen)
Born in 1978, focusing on the field of neuroscience. Its founder team can be described as a luxury lineup. In 1980, Dr. Walter Gilbert, one of its founders, won the Nobel Prize in Chemistry. In 1993, another founder, Dr. Phillip Sharp, won the Nobel Prize in Physiology or Medicine; Dr Kenneth Murray was also knighted for developing hepatitis B vaccine.
Strong innovative genes, coupled with more than 40 years of precipitation and development, make Bojian gradually become a brother in the field of nervous system diseases, and in multiple sclerosis.
(MS)
Field and spinal muscular atrophy
(SMA)
Leading the way in the field.
In 2013, fumaric acid II developed by Bojian
(Tecfidera)
Approved by FDA, it has become one of the most widely used oral drugs in the field of MS treatment in the world. In 2019, Tecfidera’s sales reached a peak of 4.433 billion US dollars. In the same year, an upgraded version of dimethyl fumarate, deloximet fumarate.
(Vumerity)
Successful relay, approved by FDA, has a place in the market with better gastrointestinal tolerance and safety.
In 2016, Bojian developed the world’s first therapeutic drug for SMA-Nocicnatrium.
(Spinraza)
It has brought a major breakthrough to the field of rare diseases. With the first-Mover advantage, by the end of 2021, Nocicnatrium has brought nearly $9 billion in sales to Bojian.
Noxinasen sodium and dimethyl fumarate
(deloximet fumarate)
Become two carriages, pulling Bo Jian to run faster and faster.
However, the good times did not last long. In 2020, huge hidden dangers surfaced.
 
The first is the patent of dimethyl fumarate.
Bojian once carried out a series of patent layouts for dimethyl fumarate, and strived to monopolize the market until 2028.
But this is just Bo Jian’s wishful thinking. In February 2019, Mylan initiated a patent challenge to Bojian for dimethyl fumarate, and won the case, ending the exclusive period of dimethyl fumarate market ahead of schedule.
Subsequently, generic drugs flocked.
In China, there are 8 enterprises approved by CFDA, including Jiangsu Haosen, Jinan Bainuo and Hangzhou Heze. Under the impact of generic drugs, the performance of dimethyl fumarate in 2020 was $3.905 billion, down 12% year-on-year; In 2021, this figure dropped to $2.362 billion, a further drop of 39.5%.
The field of SMA is also not very optimistic. Although the patent of Nocina sodium will expire in 2023, the competing products have already approached. Zolgensma of Novartis and Evrysdi of Roche/Genentech were listed in 2019 and 2020, respectively, which encroached on the market of Nocicina sodium. The sales of Nosina sodium decreased from $2 billion in 2020 to $1.9 billion in 2021, while the sales revenue of Zolgensma in 2021 reached $1.351 billion, up 47% year-on-year.
Secondly, the research and development is "green and yellow." In order to maintain its advantages in SMA and MS, Bojian has never stopped innovating.
Unfortunately, it failed to make a breakthrough as expected.
In August, 2021, the research and development of multiple sclerosis drug opicinumab stopped in Phase II clinical trial, because the drug did not reach the primary and secondary endpoints in Phase II AFFINITY research. In January, 2022, Bojian introduced a global exclusive license of BiIB 115/Ion 306, a drug for SMA, from Ionis Pharmaceuticals. However, there is still a long way to go before it goes on the market.
Until now, Bojian has not waited for the next growth point, whether in SMA and MS fields or in new business fields.
The safety of Aduhelm, a highly anticipated drug for Alzheimer’s disease, has been controversial. According to Bojian’s 2021 financial report released on February 3, the sales of Aduhelm since its listing in June was only $3 million, far below expectations.
Gene therapy BIIB111 and BIIB112, non-opioid analgesic vixotrigine(BIIB074), antisense oligonucleotide drug tofersen, amyotrophic lateral sclerosis.
(ALS)
The candidate drug BIIB078 has successively declared clinical failure.
02


 
be bogged down in crisis

Repeated failures in research and development have made Bojian, which is based on innovative drugs, in danger.
The most intuitive feeling is that the performance has dropped significantly. In 2020, Bojian’s revenue was at the bottom of 14 multinational pharmaceutical companies. In 2021, Bojian hit a new low, and its revenue continued to decline by 18.3% year-on-year. The share price also hit a record low, falling by more than 36% from its August 2021 high.
Open source failed, and Bojian began to consider throttling.
In December 2021, more than 100 employees were dismissed, including two-thirds of the commercialization team of Aduhelm, a drug for Alzheimer’s disease. According to media reports in early March, Bojian may continue to lay off as many as 1,000 employees in order to save as much as $750 million.
Sadly,Senior executives who left Bojian synchronously with this layoff plan include AlfredSandrock, chief R&D officer of Bojian, and AlphonseGaldes, a veteran of Bojian who is responsible for global manufacturing.
In February this year, Bojian took its stake in Samsung Bioepis Company for as much as $2.3 billion.
(49.9% of the shares)
Sold to Samsung Bio. After the acquisition is completed, the two companies will continue to implement the exclusive agreement signed before, including the current portfolio
(Inaxip, adalimumab, Infliximab)
Commercialization. In addition, Bojian also has the exclusive right to commercialize rezumab and the biological similar drugs under research.
Layoffs and the sale of shares, or helpless actions, have also started a downward spiral cycle.
 
Along the way, Bojian’s red and black are equally bright, both determined by the product. Drugs for neurological diseases have always been called the "death knell" in the field of medical research and development, and it is even more billowing in the field of Alzheimer’s disease, but it has little effect. More than 99% of the drugs end up in the dust, leaving behind "the best of the best".
As you can imagine, Bo Jian
(Biogen)
How difficult this road is.
In October last year, Bo Jian frankly announced amyotrophic lateral sclerosis.
(ASL)
Valor, the third phase trial of Tofersen, has entered the "end point", and the popular explanation is that this drug may eventually fail to develop. This is nothing new to the original drug.Failure is the accumulation of experience, and success is accidental victory.
Aduhelm of Bojian
(aducanumab, aducanumab)
That’s about it.
American Association of Pharmaceutical Research and Manufacturers
(PhRMA)
According to the report data of,From 1998 to 2017, 146 drugs for Alzheimer’s disease have entered the "end point" of clinical trials worldwide, and only 4 drugs have successfully entered the market. In other words, only one out of every 37 drugs can be "successful".


       However, the "success" of R&D is only the first step, and whether it can be introduced to the market still needs "going through five customs and cutting six generals".
On June 7, 2021, FDA announced that Aduhelm, a new drug for Bojian’s Alzheimer’s Harmo’s disease.
(aducanumab, aducanumab)
Approved for use. After the news came out, Bojian’s share price rose sharply. After all, the research and development of AD drugs is very difficult, and Aduhelm is the seventh AD drug approved by FDA in the past 30 years, and it is also the re-approval of drugs in this field after 7 years.


      Although Bojian’s Aduhelm has been "recognized" by FDA, there have been many controversies, such as quarrels at expert meetings in the field, disapproval in markets outside the field, sales cliff, and even by the American Medical Insurance and Medicaid Service Center.(CMS)Restrictions.
During the seven-hour consultation meeting, various expert groups in FDA argued endlessly that "the relationship between amyloid protein in the brain and the pathogenesis of Alzheimer’s disease is uncertain". Neuroscientists and biostatisticians believe that Bojian’s experimental data are not valid and complete.
On the one hand, the expert group thinks that the FDA is suspected of harboring Bo Jian, and even three experts of the FDA Advisory Committee have resigned one after another, pointing directly at the FDA. They think that although the FDA pointed out the loopholes in biometric data, it still approved Bojian’s research and development drug-—Aduhelm in neurological review.
On the other hand, the Alzheimer’s Disease Association, the American Neurology Association and the International Alzheimer’s Harmo Disease Association expressed their support for Bojian’s new AD drug, and finally the FDA approved it.
03


 
 
Go on and on

Bo Jian, who is experiencing the storm of layoffs and the cliff of revenue, looks very embarrassed, but in fact, this is the only way to develop new drugs.
Compared with Bojian, those biotech enterprises that make false clinical trials and "pseudo-innovation" are the real "bubbles" in the ups and downs of the industry.
Industry insiders pointed out that "the phenomenon of nonstandard and incomplete data in drug clinical trials is still serious". As early as 2015, some clues were explored in the "July 22 verification storm" of the former State Food and Drug Administration. Among the 1622 drug clinical trials, more than 80% of new drug applications were withdrawn by pharmaceutical companies or "rejected" by the former State Food and Drug Administration.
Even multinational pharmaceutical company Merck
(MRK.NYSE)
Bristol-Myers Squibb
(BMY.NYSE)
It has also been revoked by the FDA.
On July 2, 2021, a paper came into view.
National Medical Products Administration medicines evaluation examination and approval center
(CDE)
Issued the relevant technical requirements for pharmaceutical common problems at the pre-market application meeting of innovative chemicals.
(Draft for Comment)
"and" guiding principles for clinical research and development of anti-tumor drugs oriented by clinical value "
(Draft for Comment)
In this paper, a head-to-head clinical trial with the latest treatment scheme is put forward, especially for tumor drugs, and the commercialization differences of products are clarified.The industry calls it "combating pseudo-innovation". For a time, the road of innovative drug research and development seems to be narrowing.
Although the research and development of new drugs is a narrow escape, some people die young and some people are lucky, but we have to say that biological research and development is a "cause" that burns money now and in the future, depending on who can be strong in the end.
From 2016 to 2021, Bojian’s R&D investment increased steadily, reaching the peak in recent years in 2020, with R&D expenditure reaching $3.991 billion, accounting for 29.58%. However, in 2021, due to multiple factors such as the epidemic situation and the research and development of new AD drugs, the R&D investment declined, with an investment of $2.501 billion and a year-on-year decrease of 6.91%.
In this protracted "controversy", despite Aduhelm’s obstruction, Bojian never gave up. In mid-December, 2021, Bojian announced that it would carry out a clinical IV trial with its development partner Wei Cai, which is expected to be completed within four years after the start of the study. As part of the Phase IV trial, Bojian and Weicai plan to recruit 18% American patients from African-American and Latino populations. Bojian said that this move is also part of continuous efforts to increase the diversity of Aduhelm clinical trials.
At the same time, Bo Jian is still exploring in various fields of neuroscience. Bojian is used to treat amyotrophic lateral sclerosis.
(ALS)
The clinical trial of BIIB078, an antisense oligonucleotide drug under research, has been terminated. On the evening of March 30th, the FDA was holding a PCNSDAC meeting to discuss another new drug of ALS-AMX0035 of -Amylys. The FDA still questioned its effectiveness, and the result is still waiting.
For Bojian, the American Center for Medicare and Medicaid Services
(CMS)
The "final verdict" has not yet arrived.
(Time is before April 11th, 2022)
,It is unknown where Aduhelm can go. Can Bojian come out with the next SMA? Maybe it’s still on its way.
Bi Jingquan, former director of the State Food and Drug Administration, said,
The high risk of innovative drugs should correspond to high returns.
.
(Click on the hyperlink to read the original text)
Faced with the high risk of a narrow escape, most people give up, but in clinic and market, if more people need to join, they need high-return opportunities. If the risk is high and there is no corresponding return, then who is willing to contribute to this biomedical industry with high failure rate?
 
(The author is a researcher at Caijing)

Accelerate the construction progress of projects under construction and newly started (coordinate and do a good job in reform, development and stability)

  At the construction site of Zhengzhou South Railway Station, surveyors are using total station to measure the construction points. Reporter Bi Jingjin photo

  At the construction site of Terminal 3 of Guiyang Longdongbao International Airport, workers are processing the reinforcing cage. Photo by Ou Dongqu (People’s Vision)

  Workers in Du ‘an beam yard of Guinan high-speed railway are binding steel bars. Photo by Huang Penghuan (People’s Vision)

  At the construction site of Shenyang Metro Line 4, the main shield machine is being assembled in the well. Reporter Liu Hongchao photo

  In Songxi section of Nanping, Quzhou-Ningde railway, large-scale girder erection machinery is carrying out bridge laying operation. Yan Ke Ding Bo Photography Report

  In the past few days, various localities and departments have taken various measures to speed up the construction progress of projects under construction and newly started, and strengthen the protection of factors such as employment, land use and capital.

  Hire a car to transport employees back to their posts, provide special service to solve the land use problem, and speed up the construction with financial support … … Intimate measures and warm-hearted assistance have become a strong support for the restoration and construction of various projects during the epidemic.

  — — Editor

  Zhengzhou, Henan — —

  Plan ahead

  Do not miss the construction period

  Reporter Bi Jingjin

  "Engineering construction is a reasonable combination of people and property. If you arrange these three things, you will not be afraid of delaying the construction period!" Standing at the construction site of the station building nearly 50 meters high, Yuan Yazhou, commander of the engineering construction headquarters of Zhengzhou South Station in Henan Province, introduced it. With the "rumbling" sound, a high-speed train passed by.

  Once, in order to open the Zhengzhou-Wan high-speed railway to traffic as soon as possible, the builders of Zhengzhou South Railway Station wanted to let the high-speed train pass through the construction site and construct while opening to traffic. On December 1 last year, Zheng Wan High-speed Railway was opened as scheduled, and tens of millions of people in Nanyang took the "Fuxing" at their doorstep. Nowadays, the epidemic is sudden, with an investment of 15 billion yuan, and it is a large transportation hub integrating high-speed rail, intercity railway, subway and municipal transportation — — The construction of Zhengzhou South Railway Station has been suspended for nearly a month. Can it be completed as scheduled? "Use your brains and make up your mind. The opening of the high-speed rail has not been delayed, and the construction of our country cannot be mistaken!" Yuan Asia said.

  Speaking of how to do it.

  "Materials are mainly planned and reserved in advance." China Railway Construction Engineering, which is responsible for the construction of 150,000 square meters station building, has rich experience in dealing with emergencies. Lu Bei, secretary of the Party branch of the project management department, said: "As early as late January, we began to reserve materials and adjust suppliers." Before the Spring Festival, the project management department has reserved nearly 13,000 cubic meters of sand and gravel for two months, and the steel bars and concrete have been purchased locally to ensure the continuous construction.

  The construction period is tight and the task is heavy, so it is very important to arrange workers. The 16th Bureau of China Railway is responsible for the ramp construction, and the project management department will make timely appeasement and explanation, arrange workers in areas with severe epidemic situation not to return to their posts, and promise to keep job opportunities. Subcontractors shall replenish personnel from other areas in time. "For everyone who returns to work by car, 100 yuan will be subsidized. The four of us will drive back, which is equivalent to saving gas money!" On February 23rd, Zhang Gaofeng, a rebar worker who returned to work by car from Wuzhi County, Jiaozuo City, Henan Province, told the reporter that the construction party promised to pay wages in full and pay overtime.

  "Zhengzhou Airport Port Management Committee actively cooperated with us to do a good job in workers’ return to work and epidemic prevention, and opened a green channel for raw material transportation. We will ensure that the funds to be paid are in place on time, and guide all contractors to optimize the construction process and try their best to improve efficiency. " Yuan Asia said.

  Since the outbreak of the epidemic, Zhengzhou has coordinated the prevention and control of the epidemic and economic and social development, and fully supported the resumption of construction projects from the aspects of workers’ return to work, raw material transportation and site epidemic prevention, so as to seize the construction progress. Up to now, there are 2,866 construction projects that should be resumed in Zhengzhou, and all of them have been resumed.

  Guiyang, Guizhou — —

  Help return to work

  Implement employment

  Reporter Tian Doudou Su Bin

  In the sunshine in March, the construction site of T3 Terminal of Guiyang Longdongbao International Airport of China Construction Third Bureau is in full swing. The roar of excavators and pile drivers came and went, the engineering transport vehicles shuttled back and forth, and the workers wearing masks performed their duties and were nervous and orderly.

  This project is the first key project to resume work in Guizhou Province. Since the official resumption of work on February 14th, dozens of workers have returned to their posts in an orderly manner every day. As of March 16th, 923 people have been on duty in the terminal project, which is more than three times of the total number of construction workers before the Spring Festival.

  Next to the reinforcing cage, welder Zhang Hongzheng concentrates on polishing and welding. "On February 14th, the foreman called me and said that the project had resumed work. A few hours later, he helped me complete the procedures for returning to work. " On February 19th, Zhang Hong returned to Guiyang by train from his hometown of Meishan, Sichuan. "After coming, the project department asked me to hand in the train ticket, saying that the Guiyang municipal government has a travel subsidy for those who return to work in Guizhou. The fare of 255 yuan is just saved to buy for my wife ‘ March 8th ’ Festival gifts. "

  It turns out that according to the policy of Guiyang City, all employees who return to work by themselves from outside Guiyang City by railway train or road bus from February 10 to 27, 2020 will be provided with a one-time subsidy for returning to work by the municipal finance on the basis of their tickets.

  On February 8, the General Office of the Guizhou Provincial Government issued a notice, demanding that on the basis of strict epidemic prevention and control, major projects and projects should be started one by one, and the factors such as capital and employment should be implemented. In order to ensure the smooth resumption of Guiyang airport project, Guizhou Provincial Development and Reform Commission provided special support for epidemic prevention materials. At the same time, the Guiyang municipal government also assisted the contractors to take the form of chartered cars and rush to other places to pick up the workers.

  In order to help workers return to work, the project department of T3 Terminal of Guiyang Longdongbao International Airport has also set up a special help team for returning to work, and the team leader is Le Jun, the project manager. He introduced that in addition to Guiyang’s local policies, the team also collected rework departure policies in Henan, Hunan, Sichuan, Chongqing and other places, communicated with workers through various means such as WeChat and telephone, and taught them the process of returning to work.

  "The project department really thought of it bit by bit." Lao Hu, a worker who returned from Henan by car, was filled with emotion: his body temperature was tested twice a day, his room was disinfected three times, he ate and washed in different periods, and he had a WeChat video conference … … "So many intimate epidemic prevention measures make us feel very at ease!"

  Hechi, Guangxi — —

  Security land

  Escort construction

  Reporter Pang Geping

  At noon on March 8, starting from Pingli County, Ankang City, Shaanxi Province, a bus and four cars carrying 59 migrant workers arrived at the construction site of Duan section of Guiyang-Nanning high-speed railway project. As soon as they are in place, the personnel who are put into the work of resuming production enter a state of intense busyness, racing against time with full horsepower, trying to get back the lost time.

  Guinan high-speed railway is an important part of the "eight vertical and eight horizontal" high-speed railway network in China, which stretches for 281 kilometers in Guangxi, of which about 164 kilometers are in Hechi City.

  In the project land security work, Hechi City Natural Resources Bureau carried out the system of land commissioners, implemented the "one-on-one" contact of special personnel, and provided timely resettlement land planning adjustment and policy guidance for Guinan high-speed rail project. Since the establishment of the project construction headquarters, Huang Heng, deputy director of Hechi City Natural Resources Bureau, has participated in the "one-on-one" service in the preliminary work of the project as a land Commissioner.

  "It is difficult to guarantee the land for the project. From the very beginning, we fell into the task of ensuring development and farmland ‘ Long-standing problem ’ Contradictions have gone. " When it comes to the problems faced at the beginning of work, Huang Heng can’t help complaining.

  However, the solution is always more difficult than it is! After correcting his role, Huang Heng began to frequently contact with project owners, constructors and project passing counties to guide them to be familiar with land use policies and properly handle land use planning adjustment and land acquisition compensation in land acquisition and demolition work.

  "The key to solving the difficulties is to win the support of the masses." Huang Heng said. Under his leadership, Hechi City Natural Resources Bureau strengthened communication with local people, implemented "demolition and one supplement", avoided permanent basic farmland, and did a good job in site selection of resettlement land for reconstruction. At the same time, set aside a part of land for reconstruction according to local conditions to meet the needs of some people’s households.

  At present, the compensation for land acquisition and demolition of the entire Hechi section of Guinan high-speed railway has been basically put in place. At the same time, Hechi City Natural Resources Bureau also uses the project land policy in deep poverty-stricken areas to speed up the approval of temporary land use and construction land use, and fully guarantee the construction of the project.

  Since February, Guangxi Department of Natural Resources has successively issued policies and measures to help resume work and production, and made every effort to solve the problems existing in land use indicators, land acquisition and demolition of the project. "Autonomous region, city and county natural resources departments actively open administrative examination and approval ‘ Green channel ’ It solved the land use problem and construction obstacles for the project to resume production. " Chen Jianjun, director of Guangxi Natural Resources Department, introduced.

  (Huang Shangning participated in writing)

  Shenyang, Liaoning — —

  financial support

  Help to return to work

  Reporter Liu Hongchao Liu Jiahua

  In the temporary steel bar processing factory, three workers are welding, sparks are flying, and batches of steel bars are processed and formed and sent underground. Put on the safety helmet, step on the narrow temporary staircase and spiral down to 20 meters underground, but the space is empty: the longitudinal pilot tunnel leads to the distance, and the initial support of the middle arch and the construction of the top longitudinal beam of the middle tunnel are being carried out in the distance; In the horizontal section, technicians are holding instruments to measure data.

  This is the construction site of Taiyuan Street Station of Shenyang Metro Line 4 in Liaoning Province. Jiang Zaihua, deputy director of the Third Engineering Division of Shenyang Metro Group Co., Ltd., said that due to the epidemic situation, the resumption of the project was slightly delayed for a few days, but now it has returned to normal and tried to get back the progress.

  At ordinary times, the average daily passenger flow of Shenyang subway is about 1.1 million, and some time ago, the passenger flow dropped significantly. At the same time, there are still four lines under construction in Shenyang Metro. The decline in passenger flow has affected liquidity to some extent. In order to ensure that the projects under construction can be resumed as soon as possible and delivered as scheduled, Shenyang Metro Group put forward the capital demand to the bank.

  Liaoning Branch of China Development Bank urgently studied the special loan policy to support Shenyang Metro’s resumption of work and production, and through the business green channel, it realized the loan of 200 million yuan within 72 hours, which was specially used to support the daily operation and epidemic prevention support expenditure of Shenyang Metro. "We applied on February 17, and the funds were in place on the 20 th, and the benchmark interest rate fell by 20% in the first year." Gao Feng, director of the Finance Department of Shenyang Metro Group Co., Ltd. said.

  Shenyang has set up a special fund for rail transit to ensure sufficient funds for Shenyang subway construction. Before the Spring Festival, the 270 million yuan urgently allocated by Shenyang Finance Bureau was put in place. The special bonds for rail transit declared by Shenyang Metro successfully passed the evaluation. On February 12th, 1 billion yuan of special government bonds were allocated in time for the construction of the south extension line of Line 4 and Line 2.

  "During this period, many commercial banks continued to provide project loans for subway construction, which provided important financial support for Shenyang Metro to resume production." Liu Shuang, deputy chief engineer of Shenyang Metro Group Co., Ltd. said.

  "At present, Shenyang Metro has resumed 79 construction sections of 6 projects, with 3,328 people returning to work." Liu Shuang said, "Sufficient funds ensure the progress and quality of our construction, and we are confident that the construction and operation of Shenyang subway will be better and better!"

  People’s Daily (March 18, 2020, 07 edition)

2018 Spring Festival New Year’s Eve Survey: How much does it cost? Where to eat? What to eat?

  Xinhua News Agency, Beijing, February 16th Question: How much does it cost? Where to eat? What to eat? — — Survey of New Year’s Eve Dinner in 2018

  Xinhua News Agency "Xinhua Viewpoint" reporter

  For Chinese, the New Year’s Eve is the brightest "peak moment" of the Spring Festival — — All the hard work and thoughts in a year are sitting around and enjoying the delicious moment, which turns into deep affection and happiness.

  How much did you spend on the New Year’s Eve dinner in 2018? Where did you eat? What’s the food? On New Year’s Eve, "Xinhua Viewpoint" reporters investigated the New Year’s Eve of different groups all over the country.

  How much does it cost: Most people in Beishangguang are from 100 yuan to 150 yuan.

  At 7 o’clock in the evening on New Year’s Eve, a restaurant in Beijing was packed with guests, and a family raised their glasses frequently. Some individual passengers in the lobby are still waiting in line to get the number, and the waiter who is too busy to touch the ground said that there are still 8 tables waiting in line in front.

  According to the survey of China Cuisine Association, the overall booking rate of New Year’s Eve dinner this year has increased steadily compared with last year. It is expected that the catering market will achieve double-digit growth during the Spring Festival Golden Week this year. Wu Ying, deputy secretary-general of China Cuisine Association, said: "The overall price of New Year’s Eve dinner is basically the same as last year, with a slight increase."

  The reporter’s investigation found that in first-tier cities such as Beijing, Shanghai and Guangzhou, a table for 10 people is basically 2,000 yuan, and the per capita "starting price" is from 100 yuan to 150 yuan, and the highest is to 300 yuan.

  "The price has not risen this year, and the per capita cost is more than 200 yuan in 150 yuan." Wang Hongqing, deputy general manager of Tongchunyuan, a Beijing time-honored brand, said that there were more bookings of 1,888 yuan and 2,388 yuan.

  The price of New Year’s Eve in second-tier cities is not low. In Changchun, the price of the New Year’s Eve dinner package for 10 to 12 people is mostly from 800 yuan to 2,000 yuan, and the average person spends it from 80 yuan to 180 yuan.

  In some big cities, a few high-end consumers make an appointment with chefs to cook New Year’s Eve dinner. According to the number and difficulty of dishes, the per capita cost is between 400 yuan and 500 yuan in 1000 yuan.

  In addition, this year’s New Year’s Eve dinner has a new feature. "The booking of semi-finished New Year’s Eve dinner has grown rapidly." Wu Ying said that some citizens prefer to buy semi-finished products, and after a little processing at home, they can taste dishes that are not easy to cook. This year’s semi-finished New Year’s Eve dinner is expected to increase by more than 10%, and the per capita consumption is mostly from 50 yuan to 100 yuan.

  It is understood that Beijing Tongchunyuan has prepared 400 semi-finished products, including 6 meat dishes, bean bags, Huangqiao biscuits and other staple foods, with prices ranging from 288 yuan to 498 yuan; Tongheju has booked more than 800 semi-finished products, more than double that of last year.

  "In my impression, I started to go to the restaurant for dinner in the mid-1990s. Since 1995, I have never been home before 9 o’clock on New Year’s Eve. " Wang Hongqing said that in the 1990 s, each table of New Year’s Eve dinner was two or three hundred yuan, which was almost half a month’s salary of the working class.

  Zhang Fangzhong, technical director of Huajia Yiyuan’s production department, said that in the 1990s, people who went out to eat New Year’s Eve had good economic conditions. After 2000, ordinary consumers began to eat New Year’s Eve outside. At that time, the better restaurants had a table of 688 yuan and 888. The main dishes are elbow, whole fish, whole chicken and lion’s head. After about 2005, many ordinary families began to eat New Year’s Eve in star-rated hotels.

  In contrast, eating at home is more economical. Liu Yanming, a citizen of Changchun, said that he bought elbow, shrimp, fish and other high-grade ingredients and wine, and the average person counted about 70 to 80 yuan.

  On the dinner table of Zhou Duchun, a poor household in Hengnan County, Hengyang City, Hunan Province, even the raw materials came from his own home. There are bean curd made from beans in the field, fried fish, braised pork and fried chicken, totaling more than 30 yuan. The old man’s daughter and son-in-law are working outside, so they can’t go home this year. The local government sent grain, oil and rice noodles to the old man years ago.

  Where to eat New Year’s Eve: The number of people eating out is increasing, and the proportion of first-and second-tier cities is higher than that of third-and fourth-tier cities.

  According to the survey of China Cuisine Association, the number of people who choose to eat out for New Year’s Eve dinner is increasing all over the country, and the proportion of eating out in first-and second-tier cities is higher than that in third-and fourth-tier cities. In addition, popularization and popularization are the mainstream.

  In Beijing, time-honored brands and branded restaurants are favored. Some time-honored brands have to book more than half a year in advance before they can have private rooms, and they have to turn over two or three tables a night. Many repeat customers booked this year’s dinner last year. However, some people want to eat something different from usual on this day, so some ethnic catering and western food are also booked hot.

  The Pearl River Night Tour "Water New Year’s Eve Dinner" launched by Guangzhou Passenger Shipping Company allows visitors to enjoy the night view of Guangzhou while enjoying the delicious New Year’s Eve dinner.

  Calling "takeaway" at home is a prominent feature of this year’s New Year’s Eve dinner. Many take-away platforms have launched New Year’s Eve delivery services. According to the data of "Hungry" and Baidu Takeaway, in the past two or three years, take-away orders have increased rapidly during the Spring Festival, and the consumption power of second-and third-tier cities has improved significantly. The per capita consumption of Baidu takeaway has nearly doubled compared with usual, reaching 80 yuan to 90 yuan. According to the data of Meituan, in 2016 and 2017, the area with the highest single average price was Sanya, which was close to 150 yuan. The average cost of take-away orders on New Year’s Eve is nearly twice as high as usual.

  New technology adds a new color to the New Year’s Eve dinner. In Beijing Box Horse Fresh Life Yizhuang Store, the staff told reporters that many citizens choose to eat New Year’s Eve here. "Buy and eat here, the picture is fresh!" Wu Feng, a customer who lives nearby, said that the ingredients here are all small packages, just like their own "big refrigerator", which can be delivered to the door in 30 minutes at the earliest.

  The New Year’s Eve dinner on the trip and on the way home is also warm. On New Year’s Eve, at the Kaixuan Road Highway Passenger Station in Changchun, the staff delivered dumplings to the passengers. Jilin Branch of China Southern Airlines has increased on-board catering, including rice, noodles and jiaozi.

  Of course, for many people, eating the family reunion dinner at home is still the deepest expectation and enjoyment. Ms. Lai, a migrant worker who has worked in Guangzhou for more than 10 years, returned to her hometown of Meixian, Guangdong for the New Year this year. She said that her 70-year-old mother-in-law looks forward to this day every year. She has to prepare a large family’s New Year’s Eve dinner, such as chicken, pigs, fish, vegetables, rice cakes, etc. In short, she has to make up 12 dishes, which means peace in the four seasons.

  What to eat on New Year’s Eve: Traditional eating habits are still powerful.

  Due to different customs and eating habits, New Year’s Eve dinners in different parts of China have different interests and are rich and colorful.

  Cao Baoming, a folklorist and president of Jilin Food Culture Research Association, said that the New Year’s Eve dinner embodies Chinese’s long-standing annual culture, and each dish and collocation has its own unique cultural connotation. For example, in some places, there must be Chinese cabbage on the New Year’s Eve, which means "hundred treasures", leek means "long time", hot pot means "flourishing" and rice cake means "rising year by year".

  Wang Peng, manager of a hotel in Wangtian ‘e New Village, Changbai County, Jilin Province, told the reporter that many southern tourists are very interested in the special New Year’s Eve dinner in Northeast China, and book the New Year’s Eve dinner in advance, such as classic dishes such as braised vegetables in cauldron, stewed pork vermicelli, and snacks such as sticky bean buns.

  According to Alibaba’s "2018 China New Year Consumption Report", the local products with hometown flavor are mostly the favorite ingredients for New Year’s Eve dinner for consumers in various regions. For example, ham favored by consumers in East China, sausage favored by consumers in South China, sea cucumber and frozen shrimp favored by consumers in North China.

  With the continuous improvement of living standards, people have more and more dishes on the dinner table, but the power of traditional eating habits is still strong.

  In Guangzhou, traditional boiled chicken and winter melon porridge are still kept on the dinner table. "Unexpectedly, a pound of lion’s head and elbow is almost a must-have for every table." Zhang Fangzhong said that people still pay more attention to the sense of ceremony of New Year’s Eve.

  In rural Henan, jiaozi eats meat stuffing on New Year’s Eve, and jiaozi eats vegetarian stuffing early in the morning. "Everyone in the village has to eat earlier than anyone else. When you go to jiaozi, you must set off firecrackers. Before you eat jiaozi, you must eat a mouthful of steamed bread, so that you will be strong in the coming year. " Gao Yong ‘an, an associate professor at Renmin University of China, said.

  Wei Qi, a professor at the School of Philosophy and Social Development in northwest university of politics and law, said that people in their hometown should eat noodles on New Year’s Eve. Mother cooked chicken soup and rolled noodles, and then fried shredded chicken, kelp and daylily into a scorpion and poured it on the noodles. "What I miss most is the taste made by my mother." (Reporter Guan Guifeng, Liu Shuo, Zheng Tianhong, Ying Zhou, Zhang Xinxin)