Bloggers transform counterfeiting into justice or traffic？
"What the hell! Lose the face of Sanya people! " "Return a compensate three! This store is either closed or corrected! " Recently, in Sanya seafood market, a fake blogger named "Steel-toed Punish Evil and Promote Good" roared in the seafood market, demanding that the store be closed and reported.
The Beijing Youth Daily reporter found that similar anti-counterfeiting videos seem to have become new traffic passwords, and many of them have started anti-counterfeiting content since the media transformation. Some of them also successfully broadcast the goods and realized them after counterfeiting. In this regard, the opinions of netizens are mixed.
phenomenon
Bloggers transform "punishing evil and promoting good"
Recently, many bloggers with the theme of "punishing evil and promoting good" have emerged on many platforms, and counterfeiting has become a new traffic password. From "B Tai", who exposed the ghost scales of durian vendors on the roadside, to "Iron-headed punishing evil and promoting good", who exposed unscrupulous vendors in Sanya seafood market, to "Arrogant Brothers", who took the fake ghost scales as the whole video theme, they attracted a lot of fans’ attention through short videos and became the new favorite of traffic.
Xin Jifei was one of the early bloggers who made anti-counterfeiting. In August 2022, Xin Jifei shot a series of short videos of technology and hard work, that is, using various food additives to synthesize beef granules, synthetic peanut sauce, synthetic honey, etc., to tell everyone that the food in many restaurants is technology and hard work, and the number of fans has exceeded 10 million at present.
Subsequently, "B Tai" entered the public eye. Since the end of 2022, "B Tai" has been making a series of videos of accurate pit avoidance, and the durian bought by the roadside is short of weight, which is the first video of his anti-counterfeiting series. Since then, his fans have soared, and now there are more than 20 million fans.
nature
Counterfeiting becomes a new traffic password.
In fact, "B Tai" was not a professional anti-counterfeiting blogger in the early days, but tried various types of video content, such as drying pets, teaching friends, drying food and so on. However, when it filmed a fake video, it seemed to find the traffic password, and the fans quickly exceeded 10 million.
Subsequently, "iron-toed punishment of evil and promotion of good" also entered the field. Looking through the past videos, we can find that the number of other types of videos he liked before was far from that after the transformation, and some were only a few thousand. On May 23 this year, he began to transform into a blogger who "punishes evil and promotes good". The short videos mainly reveal various types of scams, and the traffic also followed. On average, each like was between 100,000 and 200,000, with a maximum of 858,000.
Another blogger named "Crazy Brothers" released the first fake video on March 20th this year, and the number of fans has reached one million in just a few months. In the video, he also had a physical conflict with the merchant. "Pro-dog" focuses on sharing the inside story of the pro-food industry, with a monthly increase of 1.4 million powder; "Jigglypuff, a leading businessman" has gained more than one million yuan in a single month by exposing the false price mark of the food industry and reshaping the packaging in his works.
The reporter of Beiqing Daily saw on several platforms that with the rapid popularity of anti-counterfeiting content on the Internet platform, many self-media have followed suit and started to transform into anti-counterfeiting bloggers. At present, there are dozens of self-media in the name of "Tietou", which also focuses on "counterfeiting", and there are hundreds of accounts related to Xin Jifei. A large number of bloggers have transformed, as if they found the traffic password today when it is difficult to increase their powder.
argue
For justice or for flow?
"Is this kind of anti-counterfeiting behavior to expose merchants or to gain traffic?" Many netizens recognized the fake bloggers, believing that their fake activities exposed black-hearted businesses and could help more people avoid being fooled.
There are also some netizens who question whether there is a script in the blogger’s video. Why do you have to act fiercely and let the business close before you will give up? "Although it is a good thing to punish evil and promote good, is this fierce behavior of bloggers to gain fame and gain traffic? There are ways to solve the problem peacefully. Why do you have to be so impulsive? It is the decision of the law enforcement department that the merchant closes the store, and ordinary people have their own legitimate methods to protect their rights. "
In fact, when Xin Jifei just started to do similar content, there was a corresponding debate. It is reported that on September 22, 2022, Xin Jifei received a call from the official customer service of the platform, saying that because Xin Jifei’s video had some problems such as generalizing, not introducing specific additives in detail, and being reported by a large number of users, the official hoped that Xin Jifei could adjust the content direction appropriately in the next creation. However, this proposal was not recognized by Xin Jifei at that time.
realization
Some bloggers have "fame and fortune"
Netizens believe that these traffic bloggers will soon turn into cash, which also makes people doubt their motives. For example, Xin Jifei and "B Tai" have started live broadcasting with goods.
At the beginning of December, 2022, Xin Jifei wrote an article entitled "Fresh matsutake, monosodium glutamate and chicken essence are delicious! In the work, a fresh seasoning of Tricholoma matsutake was introduced. Later, soy sauce, sea cucumber, black tea, medlar puree and other products appeared in Xin Jifei’s video. Some netizens said that compared with Xin Jifei’s emphasis on making money, today’s practice is tantamount to "hitting the face." Xin Jifei responded, "While doing public welfare, I have to earn some money to marry my wife, but at the same time I will have high standards in the selection of products."
"B Tai" has also tried to bring goods live from this year’s "618", and the products sold include Shandong nectarines and selected shrimp skins. The data shows that the first live broadcast of B Tai, the number of viewers in a single game exceeded 1.109 million, and the accumulated sales amounted to 750,000 yuan to 1 million yuan.
In addition, the "Crazy Brothers", who once became popular by counterfeiting 8 ghost scales, also opened a shop on the video platform, selling electronic scales, liquid soap and other commodities.
In today’s increasingly unpredictable traffic, they seem to have achieved "fame and fortune", harvesting traffic while realizing money.
Experts say
Roaring counterfeiting is within the legal scope, but it cannot be distorted or blackmailed.
What does the platform think about this? A person in charge of a video platform told the reporter of Beiqing Daily: "The platform encourages everyone to legally safeguard their rights and interests and solve problems peacefully and rationally."
So, are these bloggers’ roaring anti-counterfeiting behaviors desirable? The reporter of Beiqing Daily learned from the lawyer that although the blogger’s behavior is excessive, it belongs to legal rights protection. For some netizens who think that the punishment for the merchants is too excessive, the lawyer said that "the merchants think that the punishment is too excessive and can file a reconsideration".
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, told the reporter of Beiqing Daily that, first, according to the provisions of the Consumer Protection Law, anyone as a consumer has the right to supervise, such as the right to supervise, the right to criticize, the right to consume and the evolved right to supervise public opinion. Therefore, no matter what form you use to criticize, as long as things are true, you have the right to do so. Second, there are indeed some bloggers who want to "cheat traffic". For example, only one vendor in this market has cheated consumers, while other vendors have not, but he says that there is something wrong with the whole market, which is not acceptable. This kind of distorted statement is illegal. It is even more impossible to artificially create a topic, such as using public opinion to turn a place into a punching place in online celebrity, and everyone will participate together. This is not acceptable. Third, more importantly, there can be no extortion. "If you can’t give me money, I will delete the video. If you don’t give me money, I will send it out. This kind of behavior is not acceptable. Blackmailing, using false information, fabricating, distorting facts, etc. are not acceptable. "
Lawyers suggest that consumers must preserve evidence when they encounter violations of their rights and interests. They can mediate privately first. When they cannot reach a settlement, they can consult with relevant departments and use legal means to safeguard their legitimate rights and interests when necessary.
This group/reporter Wen Wei Intern Liu Huayang
Coordinator/Yu Meiying
