"So-and-so movies are really good-looking, definitely more than the box office of hundreds of millions now!"

Surfing the internet, you can brush such messages from time to time.

Especially in this year’s Spring Festival, audiences have raised similar box office arguments in Deep Sea, Unknown and even Wandering Earth 2. Whether it’s fans’ grievances, capital control or even the film’s self-disclosure, it also shows that the final result does not match the quality of the film itself.

Although there has always been a phenomenon in the film market that a certain film is "not a blockbuster" or "popcorn movies are in power",However, judging from this year’s Spring Festival movies, the phenomenon of different box office and word of mouth is particularly impressive.

Take "Man Jiang Hong", the box office champion of the Spring Festival, as an example. During the period, it gained nearly 2.8 billion yuan, but the discussion surrounding the film flooded the network. According to the public opinion statistics of the whole network from the media, the negative accounts for nearly 40%.

Image source: HeadlineNo. @ 京京京京

China Ping-Pong’s Jedi Counter-Strike, which was delayed for many times and received good response, was previously scheduled for the National Day last year, and this time it was scheduled for the first day of the New Year’s Day, and then it was postponed to the third day of the New Year’s Day. But unfortunately, even after the file change, the box office is still not improving.

On the third day of the New Year’s Eve, "China Table Tennis Jedi Counterattack" accounted for 10.2%, but the box office was only 2.6%; On the day of the premiere, the box office failed, and the cinemas also adjusted and lowered the film’s schedule the next day, and the box office went down all the way.

In the end, the film had no choice but to announce the withdrawal from the Spring Festival file and change the Spring Festival to a small-scale screening, and change the battle to February 17.

Image source: Sina Weibo

In the statement issued on January 25, the film also clearly admitted: "Due to the serious mistakes and shortcomings of the publicity and distribution team in decision-making, preparation and promotion, the film fell into a particularly passive situation in the Spring Festival file."

It can be said that the success or failure of the film is determined by many factors, such as the announcement team, the choice of schedule, the audience’s reaction, the innovation of the film theme and so on.

0one

Schedule is the primary consideration.

For this year’s major films, the choice of schedule is particularly important.

Due to the backlog of many films last year, it is bound to be released in all major schedules this year. The number of slots is limited and the number of films released is increasing. The competition pressure at the box office and film arrangement is bound to become more intense. During this year’s Spring Festival, Deep Sea and China Ping-Pong’s Jedi Counter-Strike have staged "tragedies" that caused the box office to fail because of improper schedule selection.

Many examples seem to have proved:It is better to "set the file early" than "set it skillfully".

The "Deep Sea" with an investment of 200 million yuan can only be returned to the book in the Spring Festival file; "I really hate long-distance relationships" with an investment cost of only 20 million yuan can also sell well in May 1st, winning nearly 200 million box office.

For the film, the importance of choosing the timing of the release is self-evident.

Image source: Cat’s Eye Professional Edition

Judging from the many films that have been scheduled in the first half of the year, compared with last year, many films were crowded into the popular schedule, and this year’s Chinese film schedule is no longer superstitious and deliberately pursues the popular schedule. For example, February, as the traditional "introduction month" and off-season, ushered in a large number of films such as Panther 2, Ant Man 3, China Table Tennis Jedi Counter-attack, Broken Net, When the Wind Comes Back, and so on, and all of them were released on Fridays in February and March.

The number of films released is increasing, and the competition for arranging films is fierce. The film release should be both "timed" and "measured"; For these films, choosing to be released in the off-season and avoiding weaknesses also avoids the fate of being released in major schedules and being "cannon fodder" for a big fight between immortals.

02

The key to the decision-making of publicity and development

On the other hand, this year’s film team’s announcement and decision-making means have a key impact on the box office.

This year’s Spring Festival is a great success for commercial films. In terms of how to stimulate the audience to watch movies, the head film has achieved the ultimate.

On the eve of the release, "Man Jiang Hong" won the first wave of family fun by focusing on "suspense+comedy".

In the later stage of the film’s release, the publicity team frequently appeared on the hot search list of Weibo topics because of "mistakes" in posters and fonts. The eyes of netizens who are good at discovering loopholes are naturally sharp, but it cannot be ruled out that the film announcement team will take the "black and red" route and attract people’s attention.

Screenshot Source: Sina Weibo

At the same time, "Exchange of Life", which is just a comedy theme for the Spring Festival file, has a poor box office because of the diversion of its core audience and the unfavorable publicity of the film.

Wandering Earth 2, which takes the box office "stamina" route, is also not to be outdone, and many topics such as # Crowdfunding around #, # Film Details # and # Film Cost # are listed on Weibo Hot Search. As more details behind the film were gradually revealed, it also aroused the curiosity of the audience when they walked into the cinema.

Launching various forms of publicity, marketing and topic manufacturing through multiple platforms on the network will attract more attention and test the wisdom and innovation ability of the publicity team, which will naturally affect the final market performance.

0three

The mobile movie market and audience taste are more important.

In addition, the audience’s viewing habits and tastes have a significant impact on the box office.

Take the two animated films "Deep Sea" and "Bear with Me" in the Spring Festival as an example. As of February 7, the box office of "Bear with Me" exceeded 1.27 billion, nearly twice the box office of "Deep Sea" of 682 million.

Image source: Cat’s Eye Professional Edition

In addition to being greatly influenced by the schedule, the reason why the two films have such a wide box office gap is essentially that the two films have a gap in grasping the core audience.

The story of Deep Sea is self-contained. Although the art picture is excellent, considering the atmosphere of family reunion during the Spring Festival, the heavy story tone makes it unattractive to the parent-child audience, which is the main force of the Spring Festival animated film, resulting in poor box office.

While "Bear Haunted with Me" Bear Heart "firmly grasped the just-needed parent-child viewing demand during the schedule, the theme of maternal love’s film was more in line with the schedule atmosphere, and the unique track of" Zi Gong Xiang "also created favorable conditions for the further fermentation of film reputation, and finally ended up with the third place in the schedule.

In this regard, director Tian Xiaopeng also voluntarily admitted that there were scheduling and investment mistakes in the live broadcast of Tik Tok, indicating that the film investment was too large due to the deep obsession with creation; Moreover, the film’s expression is too artistic, lacks commercial considerations, and does not take into account the audience’s feelings, which leads to the film’s defeat in the "left and right attack" of the Spring Festival file.

In addition, "Man Jiang Hong" replaced "Exchange of Life" as the lever of the "comedy movie" in the Spring Festival, which also proved that:With "suspense+comedy" and "sci-fi+comedy" and other films, a single comedy film has become increasingly unable to meet the diverse viewing needs of the audience.

However, with the change of time, the wind direction of the film market has also changed for all to see.

A major trend reflected by the national film market after the Spring Festival is:The proportion of family-style movies has been reduced, and movie fans, friends’ parties and couples’ movies have gradually become the mainstream.

Image source: Ivey Movie Gallery

Under such a background, dramas with certain movie-watching threshold, individuality and unsatisfactory initial box office will usher in the "second spring".

Wandering Earth 2′ s national roadshow, which started on the fifth day of the Lunar New Year’s Eve, is aimed at grasping the strategy of the working party returning to the first and second lines after the holiday and taking the "long-term" box office. Up to now, the daily box office of Wandering Earth 2 has surpassed that of Manjianghong, and major media predict that the final box office of the film will exceed 3.9 billion.

There is no doubt that the box office of movies can be said to be more unpredictable under the influence of multiple factors:Schedule selection and audience’s aesthetic preference all affect the final box office performance of the film in real time.

Excellent quality, pleasing announcement, and the release opportunity that caters to the audience’s taste … These factors have produced different chemical reactions to the box office in different periods. It also proves that:There is no single fixed process and so-called experience from the announcement to the market, which requires more imagination and innovation.

For the cinemas in the middle and lower reaches, it is necessary to realize the changing logic behind the key factors that affect the box office of films and actively allocate resources such as activity planning, film arrangement adjustment, marketing and publicity for film audiences.

The picture shows that workers are processing mugwort in a mugwort processing poverty alleviation workshop in Tongbai County. source map

　　A common "weed" has turned into a "golden grass" to get rid of poverty and become rich, in the hometown of medical saints — — Nanyang, Henan, is nothing new. This very common "wild grass" growing all over the mountains is called wormwood.

　　According to statistics, the planting area of wormwood in Nanyang City exceeds 240,000 mu, and four wormwood industrial parks have been built, with 1,529 registered enterprises and annual sales of 8 billion yuan. It has become the largest wormwood processing base and wormwood leaf distribution center in China, with a national market share of 70%. It has driven more than 100,000 farmers to benefit from planting, harvesting, processing and sales, including more than 31,000 poor people. The whole wormwood industry has shown a vigorous vitality and has become one of the excellent projects for poverty alleviation and development in local rural areas.

　　Wormwood turns into a "golden leaf"

　　In the eyes of many agricultural technicians and growers, wormwood with its own green ecological "attribute" is the "best partner" to develop poverty alleviation industries. The planting area of wormwood is large and farmers are enthusiastic about planting. To this end, Nanyang City has also established the Ai Industry Association and introduced measures to encourage the development of the Ai industry. According to the principles of farmers’ voluntariness, interest linkage and mutual benefit, all localities have guided the establishment of professional cooperatives and cooperative associations of Ai Cao to cultivate large-scale Ai Cao growers, and "Ai Nong" has embarked on the road to prosperity because of the "Ai Xiang".

　　"The national wormwood looks at Wanai, and Wanai is best counted as Tongbai." Yin Zhehua, a poor household in Xiongzhai Village, Maoji Town, Tongbai County, talked about wormwood. Yin Zhehua not only planted wormwood, but also used his spare time to work in a nearby wormwood processing factory. It can be said that it was with "Ai" wealth that he ran towards a well-off society. "My husband died early, and there are two children at home. In the past few years, the days have been tight, and it is common to go to the construction site to do heavy work. Since I built the wormwood precision poverty alleviation employment base at my doorstep, I no longer go to the construction site to work. Now I grow wormwood myself and go to the factory to process moxa sticks. My work is much easier and I earn a lot of money in one month. " Yin Zhehua said happily.

　　Nanyang is rich in traditional Chinese medicine culture. In Zhang Zhongjing’s Treatise on Febrile Diseases, there are 6 prescriptions using wormwood, and in Synopsis of the Golden Chamber, there are more than 20 prescriptions using wormwood. Every Dragon Boat Festival, sachets fluttering in the streets and lanes are living advertisements of wormwood products. With the improvement of people’s living standards, the demand for health is more and more urgent. As a pure natural product, wormwood is favored, and wormwood industry has become the most distinctive sunrise industry and the most dynamic industry to enrich the people in Nanyang.

　　Today, the planting area of Dengzhou and Tongbai under the jurisdiction of Nanyang City has reached more than 40,000 mu, and the planting areas of Tanghe, Sheqi, Nanzhao, Wolong and Wancheng are all over 10,000 mu. In Nanyang, like Yin Zhehua, more and more poor households have found a way to get rich by planting and processing wormwood.

　　The data shows that at present, there are more than 160 varieties of wormwood products developed in Nanyang City, which are exported to 56 countries and regions along the "Belt and Road" with an output value of more than 20 billion yuan. Since 2017, two consecutive national wormwood industry conferences have been held in Nanyang.

　　Lengthening the industrial chain of enriching the people

　　In Xinzhuang Village, Tongzhaipu Town, tanghe county, the sign of "wormwood industry poverty alleviation base" is particularly eye-catching. This is the 3000-mu high-quality wormwood planting base of Nanyang Daai Ecological Agriculture Development Co., Ltd.. "We adopt ‘ Company+cooperative+poor households ’ The model provides poor households with one-stop services such as planting and technology, and signs a recycling agreement, which has achieved remarkable results in promoting local economic development and increasing farmers’ income. " The person in charge of the company introduced.

　　Planting "Ai" will increase income, and "Ai" will lift you out of poverty. "I participated in the whole process from planting and weeding to harvesting, drying and leaf stalk separation in the later stage. I didn’t expect that this wormwood can bring me more than 1,000 yuan a month. Really exciting! " Speaking of wormwood, Yu-fu Li, a poor household who works in Nanyang Daai Ecological Agriculture Company, smiles.

　　In the Ai products processing workshop of Jintiandi Agricultural Excellent Products Cooperative in Hongniwan Town, Wancheng District, the express boxes piled up in mountains attracted the attention of reporters. "Many shops in Taobao and JD.COM buy goods from us!" The person in charge of the cooperative proudly said, "The store sends the buyer’s information after receiving the order. I send the goods directly to all parts of the country in the factory, and the store has zero inventory, which also shortens the logistics chain, which is a win-win situation!"

　　In recent years, with the expansion of market demand, the purchase price of wormwood has increased year by year, and farmers have begun to plant high-quality wormwood. The wormwood industry featuring wormwood processing and moxibustion medical care has shown an increasingly prosperous momentum. According to the statistics of Nanyang wormwood Industry Association, at present, the average annual benefit of wormwood per mu can reach 3000 yuan, and the economic income of local farmers has been greatly improved by planting wormwood.

　　Taking wormwood as the starting point, participating in the "precise poverty alleviation" project to help poor households get rid of poverty and increase their income is just a microcosm of the rapid development of wormwood industry in Nanyang City. According to reports, Nanyang City is actively cultivating and expanding the wormwood industry, processing value-added, lengthening the chain, registering the "Wanai" trademark, and launching the brand, so that the wormwood industry can play the maximum benefit in industrial poverty alleviation.

　　Policy escort and steady income increase

　　Wormwood is a unique and rich resource of traditional Chinese medicine in China, and it is also a healthy tourism resource with great potential. In recent years, Nanyang Municipal Party Committee and Municipal Government have made the development of wormwood industry as the key content of the city’s big health industry, and successively issued Nanyang Life and Health Industry Action Plan (2015-2020), Nanyang 13th Five-Year Plan for Chinese Medicine Development, Zhang Zhongjing’s Major Special Implementation Plan for Health City, and Nanyang National Comprehensive Reform Experimental Zone Construction Implementation Plan and related supporting measures to build wormwood industrial park and vigorously support it.

　　Located in Qiaotou Town, Sheqi County, the wormwood planted by Nanyang Luying wormwood Biological Products Co., Ltd. is growing vigorously. The production and processing enterprises of mugwort products, led by Luying mugwort biological products company, have discovered the characteristics of high cashmere content and high volatile oil content of authentic mugwort in Nanyang, and developed nearly 100 kinds of products, such as traditional mugwort, smokeless mugwort, mugwort, mugwort granules, mugwort essential oil series and mini moxibustion series. The products are exported to dozens of countries and regions such as Japan, South Korea, Southeast Asia and Europe, with an annual output value of several hundred million yuan.

　　In today’s society, people’s use of wormwood is no longer limited to copying traditional Chinese herbal medicine culture, but researchers are constantly breaking through and studying its new value. With Nanyang Medical College’s "Nanyang Ai Products Engineering Technology Research Center" and Nanyang Institute of Technology’s "Zhang Zhongjing Provincial Key Laboratory of Prescription and Immunoregulation" as research platforms, through school-enterprise cooperation, a research and development team of wormwood industry was established to continuously promote the transformation of scientific and technological achievements.

　　Located between Dafengying Town and Qiaotou Town in Sheqi County, Nanyang Zhongjing wormwood Industry Group covers wormwood planting, wormwood product research and development, domestic and foreign trade, etc. The company has more than ten subsidiaries, and its China Medical Zhongjing Company is the largest wormwood planting enterprise in China, which has driven more than 1,500 neighbors to find jobs, created economic benefits and constantly fulfilled its social responsibilities.

　　Wormwood has been fragrant for thousands of years, and its industry is flourishing today. Nowadays, Nanyang wormwood industry is taking the road of green development and ecological poverty alleviation with unprecedented vigorous momentum, and is striving to write a glorious chapter of building a well-off society in an all-round way in the southwestern part of Henan. (He Jian reporter Zhang Peiqi Fan Yaxu)

　　Since the beginning of this year, the global Internet giants have set off a "hundred-model war", and Microsoft, Google, Baidu and Ali have come to the end one after another. After more than half a year of competition, technology giants are welcoming a new round of road disputes around the big model ecology: facing the parameter "ceiling", will the future of the big model be closed or open?

　　The open source model can run on a home computer.

　　On August 3rd, two open source models, Qwen-7B and Qwen-7B-Chat, were put on the domestic AI developer community "ModelScope", which were Alibaba Cloud Tongyi Qianwen’s 7 billion parameter general model and dialogue model respectively. Both models were open source, free and commercially available.

　　According to reports, Tongyi Qianwen Qwen-7B is a pedestal model that supports many languages such as Chinese and English, and it is trained on more than 2 trillion token (text unit) data sets, while Qwen-7B-Chat is a Chinese-English dialogue model based on the pedestal model, which has reached the cognitive level of human beings.In short, the former is like a "foundation" and the latter is a "house" on the foundation.

　　The actual test shows that the comprehensive performance of Qwen-7B model is good. Among them, on the English proficiency evaluation benchmark MMLU, the score is generally higher than that of the mainstream models with the same parameter scale, even surpassing some models with 12 billion and 13 billion parameter scales. On the Chinese evaluation C-Eval verification set, the model also achieved the highest score of the same scale. Qwen-7B model is also among the best in evaluating GSM8K in mathematical problem solving ability and HumanEval in code ability.

　　That is to say,In the tests of Chinese and English writing, solving mathematical problems and writing codes, Qwen-7B model is properly a "master of learning", and its score even exceeds the international mainstream model with the same parameter level.

　　Besides, the industry is more concerned about the usability of Qwen-7B model. As we all know, the training and operation of mainstream large models need special AI training chips (such as NVIDIA A100), which are not only expensive, but also as high as 10,000 — per NVIDIA A100; 15,000 dollars, and it is monopolized by countries such as Europe and the United States, and it is almost impossible to buy it in China.The domestic Qwen-7B model supports the deployment of consumer graphics cards, which is equivalent to a high-performance home computer to run the model.

　　Thanks to free commercialization and low threshold, the Qwen-7B model has been put on the shelves, which has attracted the attention of AI developers.In just one day, on the code hosting platform GitHub, the Qwen-7B model has been collected by more than a thousand developers, and most of the questioners are Chinese developers.As Alibaba Cloud said in the statement: "Compared with the lively AI open source ecology in the English-speaking world, the Chinese community lacks an excellent pedestal model. The addition of Tongyi Qianwen is expected to provide more choices for the open source community and promote the open source ecological construction of AI in China. "

　　Open source or closed?

　　In fact, Qwen-7B model is not the first big open source model. In fact, GPT-2, the predecessor of ChatGPT, is also completely open source. Its code and framework can be used for free on the Internet, and related papers can be consulted. However, after ChatGPT spread all over the world, OpenAI chose closed-source development, and the model codes such as GPT-3 and GPT-4 have become the trade secrets of OpenAI.

　　The so-called open source is open source code.For example, once the big model is declared open source, anyone can publicly obtain the model source code, modify it or even redevelop it within the scope of copyright restrictions. To make a simple analogy,The source code is like the manuscript of a painting, and everyone can fill in the colors according to the manuscript to create their own artistic paintings.

　　Closed source is just the opposite of open source.Only the source code owner (usually the software developer) has the power to modify the code, others can’t get the "manuscript" and can only buy the finished product from the software developer.

　　The advantages and disadvantages of open source and closed source are very obvious. After open source, the big model will undoubtedly attract more developers, and the application of the big model will be more abundant, but the corresponding supervision and commercialization will become a difficult problem, which is prone to the embarrassing situation of "making wedding clothes for others".After all, open source considers ecological co-prosperity, and it is difficult to figure out the economic account of how much money can be earned at this stage, and these problems happen to be opportunities to close the source.

　　Open source or closed source, this is a big model of life and death, the international giants have given the answer.

　　Meta, the parent company of Facebook, released the big model Llama2 last month, which is open source and free for developers and business partners, while OpenAI firmly chose GPT-4 closed source development, which not only can maintain OpenAI’s leading position in the generative AI industry, but also can earn more revenue. According to the authoritative magazine Fast Company,OpenAI’s revenue in 2023 will reach 200 million US dollars, including providing API data interface services and subscription service fees for chat bots.

　　Domestic big models have gradually begun to "go their separate ways".Alibaba Cloud’s General Meaning ModelAs early as April this year, it was announced to be open to enterprises, and the open source of Qwen-7B model will go further.ERNIE Bot of BaiduIt has also recently announced that it will gradually open the plug-in ecosystem to third-party developers to help developers build their own applications based on the Wenxin model.

　　In contrast, Huawei does not take the usual path. When the Pangu Big Model 3.0 was released, Huawei Cloud publicly stated that,Pangu modelThe full stack technology is independently innovated by Huawei, and no open source technology is adopted. At the same time, Pangu Big Model will gather numerous industry big data (involving industry secrets, etc.), so Pangu Big Model will not be open source in the future.

　　The big parameters are still small and beautiful.

　　In addition, the open source of Qwen-7B model brings another thought:How many parameters do we need a big model?

　　There is no denying that,The parameter scale of the large model is constantly expanding.Take the GPT model under OpenAI as an example. GPT-1 only contains 117 million parameters, and the parameters of GPT-3 have reached 175 billion, which has increased by more than 1000 times in a few years, while the parameters of GPT-4 have exceeded the trillion level.

　　The same is true of large domestic models. Baidu Wenxin model has 260 billion parameters, Tencent mixed-element model has reached 100 billion parameters, Huawei Pangu model has been estimated to be close to GPT-3.5, and ali tong Yida model has officially announced 10 trillion parameters … …According to incomplete statistics, there are at least 79 large-scale models with over 1 billion parameters in China.

　　Unfortunately, the larger the parameter, the stronger the capability of the large model. At the World Artificial Intelligence Conference, Wu Yunsheng, vice president of Tencent Cloud, has a very appropriate metaphor: "Just like athletes practicing physical strength, weightlifters need to lift 200 kilograms of barbells, and swimmers need to lift 100 kilograms. Different types of athletes don’t need everyone to practice 200 kilograms of barbells."

　　As we all know,The higher the parameters of the large model, the more resources and costs are consumed.However, it is not necessary to blindly pursue "large scale" or "high parameters" to deepen the vertical large-scale model of the industry, but to formulate relevant model parameters according to customer needs. For example, the BioGPT-Large model has only 1.5 billion parameters, but its accuracy in biomedical professional tests is better than that of the general model with 100 billion parameters.

　　Sam Altman, co-founder of OpenAI, also publicly stated that OpenAI is approaching the limit of LLM (Large Language Model) scale. The larger the scale, the better the model is, and the parameter scale is no longer an important indicator to measure the quality of the model.

　　Wu Di, the head of intelligent algorithm in Volcano Engine, has a similar view. In the long run, reducing costs will become an important factor in the application of large models. "A well-tuned small and medium-sized model may perform as well as a general large model in a specific job, and the cost may be only one tenth of the original."

　　At present, almost all domestic science and technology manufacturers have got tickets for big models, but the real road choice has just begun.

Stock name Up and down in the past week Up and down in recent January Up and down in the past year Great Northern Wilderness (in Northeast China) 0.42% 3.28% 20.07% Hainan rubber -0.74% 5.47% 24.74% Longping high-tech 3.23% 7.62% -19.47% Suken agricultural development 0.31% 3.01% 1.16% Quanyin high-tech 6.07% 11.58% 46.53% Denghai seed industry 9.46% 8.06% 12.12% Nongfa seed industry 1.64% 7.91% 1.19% Yasheng group 0.71% 4.40% 9.43% Huilong stock -0.72% 1.46% 25.28% Pingtan development -4.95% -8.19% 27.49% Fengle seed industry 2.02% 6.32% 12.31% Shennong seed industry 8.50% 20.56% 57.82% Dayu water saving 4.25% 15.35% 22.96% Dunhuang seed industry -0.65% 8.48% 9.84% Zhong xing jun ye -1.25% -0.28% 13.78% Wanxiang denon 3.89% 12.92% 17.91% Xinjiang Talimu Agriculture Development Co.,Ltd. 1.40% 2.51% 7.39% Qiule seed industry 6.57% 24.79% 58.70% Runnong water saving 18.85% 29.40% 170.21% Xinsai stock -1.75% 1.29% 5.08%

1905 movie network news Following the exciting Spring Festival and the strongest Qingming Festival in history, China movies have ushered in the most lively May Day. According to Dengta Data, by 14: 11 on May 4th, the total box office of May 1st in 2021 (including pre-sales) has exceeded 1.3 billion yuan. The top three films in the current box office are: 416 million; 363 million; 167 million.

This year’s May 1 ST file was very lively, with 12 new films released, which set a record high in the same period and was called "the most crowded May 1 ST file in history". Film types cover spy films, romance films, suspense films and many other types, and there are many other films re-shown.

Since the pre-sale, My Love, the youth romance starring, has been ahead of other films in May 1st. Up to now, the total box office of the film has broken 550 million, hitting 600 million yuan. The film tells the love story of a pair of lovers for 15 years, which is suitable for the current young audience and easily resonates with the public. Although My Love’s box office is popular, its word-of-mouth is bipolar. At present, the Douban score is only 5.2, and some viewers say that the lines of the film are embarrassing, and the plot will inevitably fall into the stereotype, which makes the box office performance weak in the later period.

In contrast, the new film "Above the Cliff" staged a "counterattack" drama. Up to now, the cumulative box office of the film has exceeded 400 million. On May 3rd, "Above the Cliff" attacked the romantic film My Love and won the box office title in one day. "Above the Cliff", as a new film with the best reputation in May 1st, was suppressed by My Love when it was opened. From May 2nd, the attendance rate became the first, from May 3rd, the single-day box office became the first, while the attendance rate remained the first. From May 4th, the pre-arranged film also became the first, surpassing My Love in an all-round way.

The score of this film is Douban 7.7, Cat’s Eye 9.1 and Taobao Film 9.0, ranking first among all the released films in May 1st. The film tells the story that in 1930s, a group named "outrat" was sent to the Northeast, reluctantly separated from their loved ones and carried out covert operations in the dangerous spy war battlefield.

By directing the suspense movie "Secret Visitor", the total box office was 167 million, temporarily ranking third. Although the film assembled powerful actors such as,,, and so on, the word-of-mouth was not as good as expected. Many viewers said that there were loopholes in the plot after watching it, and the most anticipated film became the most disappointing.

In addition to the top three films, there are also films starring,, and so on. Up to now, the box office of the film has also exceeded 100 million, which took 2 days at 8: 00, making it the third place in the box office of the May 1st action film in China film history. The film on the theme of eliminating evils ranks fifth, and the box office of the film has broken 80 million yuan. The film is based on some real cases of the national special struggle against evils, and it can be called the most daring real crime film of the year. It tells the just story that Song Yirui (decoration), the leader of the anti-vice task force, led the team members to conduct an in-depth investigation of a land acquisition and demolition case, broke through layers of obstruction and launched a fierce struggle with the evil forces behind the scenes. The film is close to reality and bold in scale, and many viewers call it the biggest surprise of May 1st.

In addition,, starring, and, starring suffered "Waterloo", the former scored 4.5 douban, and gained 36.57 million box office results, while the latter earned only 1.82 million yuan.

It is worth noting that since the Spring Festival, the word-of-mouth effect has become more and more obvious, and it has also been confirmed in the May Day file. The audience’s evaluation of the film has greatly affected the film arrangement and the box office of the film, and the word-of-mouth film is expected to reap more box office dividends.

NO4：Ten commandments

Global box office: $2.6 billion(Considering inflation)

Total box office in North America: $1.1 billion (considering inflation)

Release time: October 5, 1956

The Ten Commandments is a biblical film released in 1956, directed by Demir and played by Charlton Heston as Moses. The film shows Moses’ transformation from the prince of Egypt to the leader of Israel, and the ten commandments he promulgated. The film was a box office success and a classic in film history.

NO5：Exorcist

Global box office: $2.46 billion(Considering inflation adjustment)

Total box office in North America: $996 million (adjusted for inflation)

Release time: December 26, 1973

The Exorcist, directed by william friedkin, is adapted from a horror novel. It tells the story that young Reagan is haunted by demons, and his mother turns to two priests to save his soul. The film has become a classic with its horror atmosphere and strong visual shock, and it is a milestone of horror movies with great influence.

NO6：The Sound of Music

Global box office: $2.38 billion(Considering inflation adjustment)

Total box office in North America: $1.37 billion (adjusted for inflation)

Release time: March 2, 1965

The Sound of Music, a classic film in 1965, starring Julie Andrews and christopher plummer. The film tells the story of an Austrian woman who becomes a tutor of Von trapp, and it has achieved great success at the box office.

NO7：Titanic

Global box office: $2.188 billion

Total box office in North America: $659.4 million

Release time: December 19, 1997

Titanic is the most expensive movie ever, but its return is many times that of its own investment. And won $2.188 billion at the box office and 11 Oscars.

NO8：Avengers 3: Infinite War

Global box office: $2.048 billion

Total box office in North America: $678.8 million

Release time: April 27, 2018

Avengers 3: Infinite War brings together the essence of Marvel’s ten-year universe, showing exciting battles and moving plots, creating a huge suspense. The film was directed by Russo brothers, who skillfully combined the long-established story lines. This successful film not only has a good box office, but also has become a clever marketing strategy. Fans have to wait for a year to witness the ultimate fate of the heroes. "The Final Battle" was released in a year of hype.

NO9:《E.T Alien

Global box office: $1.8 billion (Considering inflation adjustment)

Total box office in North America: $1.34 billion (adjusted for inflation)

Release time: June 11, 1982

Spielberg’s "E.T. Alien", released in 1982, is a science fiction film about Eliot’s friendship with the alien E.T.. Rich emotion and excellent special effects make it a classic, occupying the top spot at the box office for a long time, and it is a very popular commercial masterpiece in the history of movies.

NO10: "Jurassic World"

Global box office: $1.672 billion

Total box office in North America: $652.3 million

Release time: June 12, 2015

The new chapter of Jurassic Park series was initially questioned by fans. Spielberg won applause in the 1990s for the horror brought by giant dinosaurs. In the new film, Chris Pratt and Bryce Dallas Howard starred, pushing this series to the peak of business, becoming the third film with a box office of over 600 million dollars after Titanic, which won both reviews and commercial success.

NO11: The Lion King (2019 Edition)

Global box office: $1.6 billion

Total box office in North America: $543 million

Release time: July 19, 2019

Joe Favraud’s The Lion King combines retro and innovation. This film uses cutting-edge animation technology to bring realistic glory to the audience. The star cast, including Beyonce and donald glover, attracted many fans.

The film reproduces the growth story of Simba, while injecting new elements and retaining the classic charm. Classic songs such as "The Cycle of Life" are combined with new tracks to create a beautiful musical experience. The film won high praise from critics and audiences for its visual effect and emotional expression.

NO12: Godfather

Global box office: $1.46 billion(Considering inflation adjustment)

Total box office in North America: $802 million (adjusted for inflation)

Release time: March 14, 1972

Coppola’s Godfather is adapted from Puzo’s novel, focusing on the Corleone family of new york Mafia. Won three Oscars and became a cultural landmark with far-reaching influence.

NO13：Doctor zhivago.

Global box office: $1.33 billion(Considering inflation adjustment)

Total box office in North America: $1.26 billion (adjusted for inflation)

Release time: December 22, 1965

Doctor zhivago is a love film directed by david lean in the background of Russian revolution. The protagonist is played by omar sharif, and the story is based on Pasternak’s novel. The film shows the tortuous love between Yuri zhivago and Lala (Julie Christie).

This work won the audience’s love and critical praise with its excellent photography and unforgettable music. Doctor zhivago, known as a classic, is famous for its grand scene, deep affection and moving acting skills.

NO14: Iron Man 3

Global box office: $1.215 billion

Total box office in North America: $409 million

Release time: May 3, 2013

Robert Downey Jr. has regained success in Hollywood because of the Iron Man series, especially Iron Man 3 after The Avengers, even though some comic book fans don’t think highly of director shane black’s work. North American box office broke 400 million, and the global total box office reached 1.215 billion US dollars.

NO15: The Clown

Global box office: $1 billion

Total box office in North America: $335 million

Release date: October 4, 2019

Joaquin phoenix, an actor who captivated the directors. With its dedication and dedication to the role, the performance in The Clown in 2019 was a great success, and the global box office broke 1 billion.

Unlike Jared Leto’s role in Suicide Squad, Phoenix’s performance won the "masterpiece" evaluation and was regarded as the exploration of the dark side of the film, which won many five-star praises.

NO16: Wonder Woman

Global box office: $821,847 million

Total box office in North America: $415.5 million

Release time: June 2, 2017

Diana Prince appeared on the screen decades before DCEU appeared. Wonder woman, played by Gal Gadot, shocked the audience with strength and morality, and DC tried to enter the superhero action drama market and get a slice of Marvel Comics. 2017 marks the beginning of this attempt.

The film became the sixth highest box office that year and was rated as "exciting" and "sincere". Chris pine’s performances as Steve Trevor and Gado were praised, and their cooperation helped the film’s global revenue reach 821 million US dollars.

NO17: "Guardians of the Galaxy"

Global box office: $773.328 million

Total box office in North America: $371 million

Release time:August 1, 2014

Guardians of the Galaxy stands out in MCU with its unique style, starring Chris Parrot and other stars. The team is now a member of The Avengers, but this was not the case at the premiere. This movie became the third highest-grossing movie in Marvel Universe, second only to Iron Man 3 and The Avengers.

NO18:Venom

Global box office: $856.1 million

Total box office in North America: $213.5 million

Release time: October 5, 2018

In 2018, "Venom" appeared on the screen, with Tom Hardy as the protagonist Eddie Brock and the transformed Venom. This film shows Hardy’s superb acting skills in the field of action, and he enters the Marvel Comics world for the first time after the DC role Bain. Although the film was generally evaluated by the film critics, its global box office reached $850 million and it was a commercial success.

NO19:Fatal attraction

Global box office: $833 million(Considering inflation adjustment)

Total box office in North America: $405 million (adjusted for inflation)

Release time: September 18, 1987

Fatal Attraction, a psychological thriller directed by adrian lyne, stars michael douglas and glenn close. The film depicts a dangerous infatuated love affair and its tense consequences, and becomes a phenomenal work of commercial success, often serving as a warning story about the dangers of infidelity and obsession.

NO20: Inception

Global box office: $837 million

Total box office in North America: $292,587 million

Release time: July 16, 2010

Inception was released in the summer of 2010 and quickly became a hit film. Nolan’s action film cost 160 million dollars, and the global box office reached nearly 900 million dollars. DiCaprio plays a thief who can enter a dream and steal information. This innovative setting has attracted many audiences.

　　"If wrinkles will eventually be engraved on your forehead, you can only do it, and don’t let wrinkles be engraved on your heart." Five years ago, this line in the movie "Chinese Partner" made many people sigh. It tells romantically that the heart of struggle cannot be old and will not be old. Later, this film was regarded as the first successful footnote of the entrepreneurial theme of domestic films.

　　In the past five years, the TV series Partner has been broadcast on Beijing Satellite TV and Youku Video. The new drama is not only created by the screenwriter of the shadow version, but also follows the narrative framework and character setting of the big screen. As the "standard" of entrepreneurial drama, the lines in the drama also have inspirational elements, such as "we choose the road that is difficult", such as "You have the courage to turn back, why don’t you have the courage to stick to it". But these words did not arouse many ripples in the hearts of the audience, and the drama was even more bleak.

　　In recent years, "multiple births" in movies and TV series have emerged one after another. Some of them are based on the same IP, such as "Summer of Bubbles" and "To Youth", which have multiple film and television versions; Some are "new stories" that follow the same framework and apply a template, such as the current Partner. Except for the 2017 drama version of "White Deer Plain", the word-of-mouth far exceeds the previous film version, and most of the other film and television productions with the same title are not as good as the first version. What’s the problem?

　　The times are the best soil for entrepreneurial drama, and the creation divorced from the true background is like a castle in the air.

　　Like the movie "Chinese Partner", the protagonist in the play is also three brothers with different surnames: Gu Dongqing — — Huo Zhiyuan, a farmer’s child who has been studying for many years — — Self-confident to conceited top student, Prince — — Trend youth, romantics, characters can basically correspond to Cheng Dongqing, Meng Xiaojun and Wang Yang in the film. In the movie, a "Broad Sky" is a dream topic, and the TV series "Partner" uses the same band’s "Lover" throughout. In addition, it is the story that the three brothers met each other when they were young, and they were alienated and finally succeeded in starting a business. The two versions of the film and television seem to have the same "formula". However, due to the stripping of a creative element, the play has changed its taste.

　　The era is an element that creators can’t forget.

　　Although the film five years ago was sensational, it was old — — In the 1990s, the "native children" counterattacked, the "American dream" became a daydream, and the myths of a generation under the collision of friendship, love, career and eastern and western cultures — — All of them have a realistic place because of the sense of the times, and the clothing, props and news pieces of corresponding historical nodes are also properly used. On the other hand, The Partner on the screen was listed in the front row of the expectation list before the broadcast, because the acting skills of Zhu Yawen and others were guaranteed, and the mainstream of the era of "mass entrepreneurship and innovation" provided a rich audience soil for entrepreneurial dramas. However, judging from the response after the broadcast, it was precisely the soil of the times that "turned against the enemy" and made the script timid.

　　The TV series began in 2002, when the three brothers dropped out of college, they first ran logistics and then moved to e-commerce. For the audience, the recent ten years are still vivid memories in everyone’s mind, and these businesses are also amazing industries that have sprung up in the Internet era. Therefore, when the people in the play are still questioning the logistics industry in 2008 and still can’t see the dawn of e-commerce entrepreneurship in 2010, it’s no wonder that the audience spit out, "Everything proves that they are really not suitable for entrepreneurship." Needless to say, a large number of advertisements and online buzzwords in the play are misplaced with the real year, which makes people puzzled.

　　Times is the best breeding ground for entrepreneurial dramas. The previous "Wenzhou Two Families" and "Chicken Feathers Fly to Heaven" are all successful demonstrations. On the contrary, works divorced from the real background can only be reduced to castles in the air.

　　To avoid repeated expression of similar themes, element stacking is by no means a good way to create a new "anti-routine"

　　Timeline chaos has become a big loophole. With the broadcast of "Partner" halfway through, the overloaded love scenes and far-fetched characters in the plot have made entrepreneurship more inexplicable.

　　The screenwriter arranged admirers for each of the three brothers. Northwest Wang Xiaoai fell in love with Gu Dongqing at first sight, and he couldn’t help but chase after love for thousands of miles and sent them the first bucket of gold for starting a business. Ma Xiaoqian, the daughter of a rich family, loved Huo Zhiyuan for many years, and acted as an "angel" to send money to the door when the three were cornered. Yang Zi and Xin Qing, who have excellent personal abilities, are fond of the prince and Gu Dongqing respectively, so they are willing to play lobbyists in the wine bureau. In a word, the entrepreneurial trio did not show too many bright spots, and almost every step of their career was inseparable from the support of love. Success depends on the opposite sex. It seems that it is not the routine script of "Big Lady" and "Mary Su".

　　The trio’s personal experiences are also too bizarre: they were framed and expelled from school, and they found a job because of their lack of schooling. They went to the northwest to deliver goods and met a "roadblock". When they started their first business, they caught up with the industry’s "bullying", and the "goddess" became friends with the three enemies because of their love. In addition, they experienced falling into the water, catching fire, suffering from depression, and betrayed each other in turn … … Counting it down, there are almost all kinds of strong plot types such as action, suspense and love.

　　The reason for the stacking of elements can be imagined. Entrepreneurship drama is not a new narrative. It seems that "entrepreneurship+"is the only way out to avoid repeated expression of similar themes. In fact, the entrepreneurial story is "new day, new day". To learn from the vast life, you don’t have to cover everything. Even if you only start from the internet entrepreneurship, you can also generate a new theory of entrepreneurship. Unfortunately, many film and television creations on the same topic have taken a similar detour. I mistakenly think that the more elements, the newer the expression. Film and television "multiple births" such as "In a hurry that year", "Why Shengxiao Mo" and "To Youth" all fall into another trap in the process of "anti-routine". As everyone knows, it is not so easy for the same script to attract the audience to "secondary consumption".

　　"Partner" set the template of "Chinese Partner" and rambled on the screen to tell the story. Its ratings and word-of-mouth are low, which is the attitude of the audience.

　　In fact, the phenomenon of "multiple births" in film and television has become a major trend in recent years. Those who have met with the audience include Du Lala’s Promotion, 33 Days of Lovelorn Love, Love of Hawthorn Tree, Why Shengxiao Mo, Hurriedly That Year, Love O2O, to the sky kingdom, Tomb Raider Notes, Returning to 20 Years Old, and so on.

　　There are also many in the future. The film "ipartment" released this Friday is the "second creation" of the TV version; The film "July and An Sheng", which was awarded at various awards ceremonies, started shooting the TV version in May this year. The two versions of the film and television works of "Sadness Against the River" have been finished, and are scheduled for the fall of 2019 and 2018 respectively; And "Assembly", "Fanghua", Operation Red Sea and other films have plans to shoot TV series … …

　　Regardless of whether "the film is changed to the drama" or "the drama is changed to the shadow", the word-of-mouth surpasses the previous work. At present, it seems that there is only one TV series "Bailuyuan" in 2017. Under the premise of content "spoiler", to attract the audience "secondary consumption", we should respect the law of creation, and the answer is clear at a glance.

　　Author: Wang Yan

1. Swedish rock pop band ABBA (1970s-1980s)

　 　 　The name of this band, which was founded in 1973, comes from the initials of four members. These two men and two women were two couples when their careers went uphill, and they parted ways when their careers began to go downhill. It is a famous couple in the history of pop music and a famous divorce group. ABBA was dissolved in 1982. A total of eight albums have been released. ABBA’s single "Waterloo" won the prize in the Eurovision Song Competition in 1974, and won the first place in the UK singles chart, entering the top 10 singles charts in the United States. Nine popular singles have topped the British singles charts. The response of ABBA’s music in the American music market is mediocre, and DancingQueen is the only champion song of ABBA in the United States. In the 1970s, they were the most successful band after THE BEATLES. Representative singles are as follows: Dancing Queen, I Have a Dream, Angel Eyes and S.O.S.

2. Australian rock band AC/DC (1970s-2010s)

There are five members in the AC/DC band. I’m afraid this band has been active since its inception. At the Grammy Awards in 2015, the band members also performed passionately. The band was formed in Sydney, Australia in December 1973. It consists of rhythm guitarist Malcolm and his brother Angus, the lead guitarist of the band. The band has released a total of 15 albums. As one of the most successful representatives of heavy rock in the world, Xiao Bian said that he still could not accept such a band. Perhaps their music can only be accepted by some fans. Although they have released 15 albums, none of them have reached the top of the charts.

3. American heavy rock band Aerosmith (1970s-2010s).

Aerosmith is a famous American hard rock band, which was founded in 1972 as a five-person group. Their cooperation has been active to this day. Their unique style is rooted in hard rock based on blues, and at the same time, it combines elements of pop music, heavy metal, glam metal, rhythm and blues. As the best-selling rock band in America, it sold 150 million records worldwide, of which 65.5 million were sold in America. At the same time, they hold the record of the best platinum record in American orchestras. This band has released 15 albums and won Grammy Awards four times. Steven Tyler, as the lead singer, is the core of the band. Tyler’s howling singing added a lot of color to the band, and his famous work "dream on" became an eternal classic in the hearts of blacksmith fans. However, Xiaobian personally prefers Tyler’s "love lives", and the tearing voice sings the texture of life.

4. British Irish indie rock band Arctic Monkeys (2000s-2010s).

Arctic monkeys, an Irish alternative rock band, was founded in 2002 with its debut album "What People Say I Am, That’s What I’m Not".

Released in January 2006, it set a new record for the highest-selling debut album in British music history, and the album is still the first album of the highest-selling orchestra in Britain. With his second single "IBet You Look Good on the Dancefloor", he won the first place in the British singles chart and successfully won everyone’s attention. This relatively young band won a Grammy nomination and six brit awards awards. So far, it has released five albums and two songs have topped the singles charts.

5. American psychedelic rock band The Beach Boys (1960s-2010s)

This contemporary band of the Beatles, founded in 1961, has five members and has released 28 albums. This band is probably the longest. After experiencing the pain of cancer and the change of drug use history, the band members held a concert tour in 2012 to commemorate the band’s 50th anniversary. Many songs of the band have become the classic background music of the film. The movie Forrest Gump and Chongqing Forest both used that song "California Dreaming".

6. British pop rock band The Beatles (1960s-1970s)

As the most successful band in the history of British rock music, the Beatles was founded in Liverpool in 1960 and dissolved in 1970. In just ten years, it has created a miracle in the history of pop music. 13 albums and 17 singles have topped the singles charts, which are the most successful business models in both Britain and the United States. Eight Grammy Awards and four brit awards Awards. The record set by this band has not been broken so far. Needless to say, "Hey, Jude" Jude》《Imagie "are still sung today.

7. Australian pop rock band Bee Gees (1960s-2000s)

Bee Gees is a band of three brothers from Australia. Founded in 1967, it has released 23 albums and won four Grammy Awards and an american music awards. The band was active in the music world until Morris, one of its members, died of illness in 2003. The classic representative song "How Deep Is Your Love". On December 19th, 2014, The Bee Gees was awarded the Grammy Lifetime Achievement Award in 2014.

8. American punk girl band Blondie (1970s-2000s).

Founded in 1974, Blondie, starting from retro and imitating women’s orchestras in the 1960s, not only became one of the earliest prosperers of New York punk, but also set off the most brilliant page of American new wave punk, all of which were attributed to the successful image and superb performance of female lead singer Deborah Harry. Harry flew solo in the 1980s. Later, in 1998, the band reorganized and released a total of 10 albums.

9. Bon Jovi, an American rock band (1980s-2010s)

This heavy metal rock band, founded in 1986, has maintained two records focusing on rock on the Billboard — — The album "Slippery When Wet" kept the record of the most weeks at the top of Billboard 200; The album "New Jersey" has five songs in the top ten at the same time, which is another record for a heavy rock album. Four hit singles have topped the charts. In addition to the classic single "It’s My Life", "You give love a bad name" ranked first on American Billboard in 1986, becoming their first single with a sales volume of one million.

10. Coldplay, a British pop rock band (1990s-2010s).

Apart from the Beatles, perhaps the most famous English band is coldplay. This band was founded in 1996, and released the first EP《Safty in 1998. Coldplay is also a big winner of various awards. A total of 7 Grammy awards and 8 american music awards awards were won. Coldplay’s style is changeable, and his early musical style is reminiscent of Radio Head, Jeff Buckley and U2. The style after the album "parachute" is more popular. In 2014, Coldplay released its new album "Ghost Stories", which has become an obvious popular genre. Six albums and 15 awards. Since its inception, there has never been any scandal, and coldplay has become a top band.

11. British alternative rock band Depeche Mode (1980s-2010s).

Depeche Mode is an electronic music band founded in 1980 in Basildon, Essex, England. Vince Clarke left the band after releasing his first album in 1981. The whole band has always maintained the style of an independent band. The band has released a total of 13 albums and won a brit awards. The unique tunes "new life" and "just can’t get enough" written by clarke have been among the top 20 in the UK.

12. American psychedelic rock band The Doors (1970s)

The Doors is an American rock band founded in Los Angeles in 1965. The band is composed of lead singer jim morrison, keyboard grenade Manzak, drummer John Dansmo and guitarist Robby Krieger, and its music style combines garage rock, blues and psychedelic rock. Morrison died on July 3, 1971, and the band broke up in 1973. This band is only a flash in the pan in the history of rock and roll, but it has released nine albums, and Morrison’s image has become a cultural symbol.

13. American rock band Eagles (1970s-2010s)

Eagles is a rock group founded in Los Angeles in the early 1970s. During the team formation, she released 7 albums and won six Grammy awards. Among Rolling Stones’ 500 greatest albums in history, their other album, Hotel California, ranked 37th. In 1998, the Eagles were inducted into the Rock and Roll Hall of Fame. The orchestra was disbanded in 1980, but reorganized in 1994, released "Hell Freezes Over", and began to tour all over the country, which still won the support of a large number of fans.

14. American soft rock band Fleewood Mac (1960-2010s).

FLEETWOOD MAC was founded in the late 1960s, and its band style has undergone several changes, finally creating a mature and emotional soft rock music style. The album RUMOURS has sold more than 17 million copies in the United States, making it the second best-selling band album in history. The band entered the Rock and Roll Hall of Fame in 1993 and became a famous rock band. FLEETWOOD MAC had a very extensive influence on the pop music scene after the 1980s. Their classic songs have been covered by countless big-name artists for countless times. After many international pop singers became famous, they all admitted on different occasions that FLEETWOOD MAC’s music had an enlightening and far-reaching influence on them.

15. American rock band Foo Fighters(1990-2010s)

Foo Fighters is an American rock band founded by DaveGrohl, a former drummer in Nirvana. On July 4, 1995, the band released an album of the same name. Although all of them included Dave’s solo works, the album was still a quick success in the United States. This band has released 8 albums, won 11 Grammy Awards and won the Best Hard Rock Performance Award in the 45th Grammy. "In Your Honor" is the fifth studio masterpiece released by Foo Fighters. The creative Foo Fighters can’t give up including 20 singles, which are released in the form of double CDs. The arrangement of the music sequence definitely makes the fans see Dave’s broad and borderless music strength again.

　

Although you can think of it as a collection of several digital devices, if you take it apart, it seems that none of them can compare with the devices it represents; After many years of advocacy, there is still a little gap from the small card. Although the game has enough hardware support, the feel is still not good. However, everyone is trying to achieve as close as possible. Last year, the emergence of music was such an idea, and the real Hi-Fi high-fidelity sound quality was achieved on mobile phones. Thanks to the adoption of hardware components and soft technology, the sound quality performance of vivo X1 has been recognized by many people.

So BBK also wants to continue this idea, adding images to the pursuit of sound quality, and it was born. However, the demand of video for the system is no more than that of music, and it needs hardware support with better performance; Therefore, we can see that vivo not only added additional operational amplifier chips on the original basis, but also transformed dual speakers, and directly adopted the Snapdragon 600 platform with top performance.

Comprehensive evaluation of well-deserved audio-visual flagship vivo Xplay

The international flagship configuration of 2998 also has Hi-Fi.

On the surface, count these parameters: 5.7-inch LTPS screen, Snapdragon 600 platform, 1Exmor RS camera-basically equivalent to the hardware level of international flagship machine this year. Moreover, the adoption of the three-chip Hi-Fi scheme is unique in the world. On the surface, whether the actual performance can bear the name of "audio-visual flagship", we also try to experience the performance of vivo Xplay from every detail.

Comprehensive evaluation of well-deserved audio-visual flagship vivo Xplay

==============================================================

 

Survey area: Investigation on the usage of mobile phone voice assistants.(Click preview to see the effect)

 

Small body, oversized screen.

The big screen is already an irresistible trend of intelligence this year-the fact is that when we compare the parameter of "screen ratio" below, we searched the ZOL mobile phone product library by the way, and there are alreadyUp to 241 modelsThe released and upcoming models use and above screens. This vivo is the bigger among the ranks; Not counting those phone tablets, or larger models, there should be no more than 10 models now.

5. Screen on the front.

The meaning of 2.3mm "narrow border"

However, the large screen of vivo is still very space-saving-the so-called space-saving means to make the "screen visible area" as large as possible while keeping the "body size" as small as possible, that is, narrow borders are used to achieve the goal. The news from the press conference is that the frame of vivo is 2.3mm, and the screen ratio reaches 75.11%.

The narrow border ensures that the screen is as large as possible and the body is as small as possible.

In order to verify this statement, we found several models with 5.7-inch screens in ZOL product library to compare their body sizes. It is intuitive to see that vivo is the smallest among 5.7-inch models regardless of height, width and thickness. It is also the only model with 1080p full HD resolution and the largest battery capacity.

The top of the screen of vivo is designed as a conventional earpiece, with LED indicator lights and light/distance sensors on both sides; A 5-megapixel front camera with an 88-degree wide angle is placed in the upper right corner. The design of large wide angle is very popular nowadays, especially for female users who like to take selfies with several people. The adoption of large wide angle can easily let more people fit into the lens.

Top sensor and 500w pixel camera

Touch buttons at the bottom, no physical keys; The light is slightly insufficient, and the small line design is easy to find it at night.

The lighting of the touch button is slightly insufficient.

Double speakers with stainless steel metal shell

Like last year’s vivo X1, vivo still adopts a three-stage back shape; However, due to the increase in the size of the fuselage, it is obviously larger and thicker than the vivo X1. The corners are not as ultra-thin as the vivo X1, but are covered with thick and steady edges. The stainless steel back shell in the middle section feels good, and the paint coating process makes it smoother than the slightly astringent feel of the iPhone5, which is somewhat similar to the metal feel on the MacBook or One. Both sides of the stainless steel shell are made of plastic, and the design of double speakers ensures a good external effect.

Double speakers with stainless steel back shell

A 13-megapixel camera is placed at the joint between the stainless steel shell and the plastic component above, and the noise-reducing mic and LED flash are below; The logo of vivo is embedded in the stainless steel shell, which is also quite graded. On the left side of the fuselage, there is only the pin slot of the microSIM card, and on the right side, there are metal buttons.

Anodized alumina key

  
Vivo use effect

Although the design is not too amazing, vivo is still excellent in terms of body material and workmanship; The stainless steel shell and paint coating on the back feel comfortable; Due to the narrow bezel design, the 5.7-inch screen is not as exaggerated as other products of the same size. There is nothing too prominent in the front panel design.

 

Display effect with rich layers and large visual angle

The screen of vivo uses LTPS (Low temperature polysilicon material) -TFT-LCD, the former is also used in 5, and at the same time, it is also used.IPS technology; For the time being, we will understand the screen effect of vivo from the actual viewing experience-of course, the actual demand is just that.

Screen display effect experience

So we still use the iPhone 5 with excellent screen quality as a comparison, to take a real picture of solid color and multi-color contrast, as well as the final multi-angle visual angle comparison; The first is the comparison of the display effects of pure white and red, blue and green primary colors.

Comparison of green display effect

Comparison of display effect of pure white color map

Comparison of display effect of red graph

Comparison of display effect of pure blue diagram

Comparison of green display effect

The pure color images of the two are almost the same, and there is almost no color deviation. The only difference is that the vivo will look a little rich in color but the gap is very small. Compared with the pure white picture, vivo is slightly reddish.

Comparison of picture display effect

Comparison of picture display effect

caption

Comparison of picture display effect

Comparison of picture display effect

If you watch it carefully, the 1080p screen is indeed dominant in the actual picture display. Because the increase in the number of pixels will inevitably show more details and color levels, which is far from the small screen of iPhone5. In the comparison of portrait pictures, the saturation of vivo is higher.

Visual angle contrast

Visual angle contrast

Visual angle contrast

Visual angle contrast

Visual angle contrast

Visual angle contrast

From the visual angle comparison, the brightness of vivo is slightly weakened under the diagonal angle of view, and the front and side angles are still similar, and it can even be said that vivo has a slight advantage in brightness. On the whole, each has its own merits; For more and more audio and video usage scenarios, the big screen obviously has incomparable visual effects for iPhone, and 1080p is also a very good choice if you don’t care about the pressure and cost on system performance.

 

Use the small screen to control the big screen.

The system interface of vivo is still very different from the previous vivo X1. Emphasis on the use of highlights and emphasis on technology in color and texture. The screen lock interface is a practical combination of dynamic weather and camera. Let’s still use a video to understand the operation mode.

Video small screen mode and screen locking operation

  
Vivo’s lock screen player

Small screen mode that is more versatile than one-handed mode.

At first glance, the most special system interface of vivo should be "small screen mode". We also see that many large-screen machines have built-in "one-hand mode", but it is only suitable for telephone messages and other content. The "small screen mode" of vivo is aimed at the overall situation, and it is completely a scaled-down interface, which interfaces with a large-scale complete system.Mode of operationandDisplay contentComplete synchronization.

Of course, there is still a simple "one-handed mode" in vivo, which can only be used in the keyboard and dialing interface for texting.

  
Small screen mode versus simple one-handed mode

Moreover, the size of the "small screen mode" can be adjusted. Of course, I still suggest that you adjust it to the maximum size of 3.5 inches, which is the size of 4/4 s.

But the author found thatThis size is not equal to reality, and it is the same height and slightly narrower than the 3.5-inch iPhone 4.The resolution is very fine. However, it is very easy to operate, compared with the full size of 5.

Transformers scene desktop

  
Transformers’ new "Scene Desktop"

The form of "scene desktop" is also reserved in vivo, and the Transformers theme like the above picture is added. Compared with the classic desktop, the author is still willing to regard it as a flasher, which may not be easy to master in actual use unless you are particularly familiar with its operation.

NFC quick operation tag with sliding screen in space

In addition to the "small screen mode" mentioned above, vivo continues some somatosensory operations added before, and it is more abundant. For example, functions such as "air operation" and "smart bright screen" are added for the first time. It is not difficult to understand. The operation from a distance is to recognize the waving action through the front camera, so that you can look at photos or turn over the screen without touching the screen. The smart bright screen is to recognize the eyes’ gaze when the screen is about to go out and light up again.

  
"Operation from Space" Intelligent Somatosensory

As for where to use it, we think that "remote operation" can be used when you have oil stains or water stains on your hands, and the similar function of "smart bright screen" has been used before, and the usage must be known to everyone.

In addition, "WAY!" has been added to vivo. This function is aimed at people who love to travel. It provides 360-degree panoramic photos of some famous scenic spots and brief introduction. The quality of the pictures is very high and it has a very immersive feeling. There are also a large number of panoramic views of destinations in online content, so you can look at them in advance before you want to go anywhere.

Panoramic photos of WAY tourist attractions

Panoramic photos of WAY tourist attractions

On the use of NFC shortcut tags

Use of video NFC shortcut tags

Vivo also supports the function of NFC quick tag, and the recognition position is in the rear camera area. At present, OPPO Find 5, LG Optimus G Pro and perhaps other unknown models support this function; Several NFC tags are also included in the package. You can use vivo to write the tags into specific functions, and then paste them in specific places. In this way, when we touch them with vivo, we can quickly turn on the corresponding functions.

A new -Fi experience created by three chips

The promotion of vivo has always been positioned as the "flagship of audio and video", so the audio and video function is naturally the most valued place. As far as music is concerned, before vivo X1, two chips, CS8422+CS4398, were inserted for the first time, which were used to decode DAC independently without relying on SoC.

Vivo still takes audio and video as the main event.

Newcomer OPA2604 operational amplifier chip

The upgrade is that vivo has added OPA2604 operational amplifier chip on the basis of keeping CS8422 and CS4398, and the normal voltage of 3.7v is raised to 5.8v by boosting to supply it to the operational amplifier chip; This means that in addition to earplugs, the thrust of vivo will become greater, which can better promote some high-impedance large headphones.

Compared with vivo X1, vivo has added OPA2604 operational amplifier chip.

In addition to the attached XE600, the author also tried a large earphone like UE900 earplug or even HD600. The push of 600 is still a bit tasteful, and the sound field is quite broad; As for the more detailed sound quality test, we are still preparing, and we will also bring more detailed listening and actual quality tests later.

Still not supported

It still retains a similar style as before. As an audio-visual flagship, it can naturally support lossless formats such as APE and WAV except MP3, WMA and M4A. However, there is still no support for CUE playlist, and it is still not easy to choose tracks for APE or FLAC files of the whole track.

  

In addition to the basic playing quality, vivo also pays more attention to the construction of resources. By integrating Baidu music to provide high-quality 320kbps audio, you can even audition and lossless format directly. However, compared with the richness of MP3, there is still not much lossless music provided, but it seems that any music enthusiast does not have to get it online and must have a pile of inventory in his hand. It is convenient to listen to music online in general format, and it also contains relatively new lists and popular radio functions.

 

Three-magnetic-circuit loudspeaker contrast BoomSound

Another performance of "audio-visual flagship" is naturally video, so first of all, we still use 15 pieces of 1080p resolution multi-format video content for local decoding test; Although we don’t think that the platform of Snapdragon 600 will have any difficulty in dealing with these, even MT6589 is enough, but let’s give it a try.

1080p test results

Except for two MOVs that are not natively supported, other formats of 1080p resolution video can be played completely and smoothly. Because the test time is ahead of schedule, we have provided support for MOV in the latest vivo system update we received on May 27th.

Video resources are also integrated with LeTV and other resources. Today’s mainstream video clients have 720p or even 1080p film sources; Although the rate is very high and can’t compare with the quality of local video, it is still qualitatively improved compared with the previous "standard definition era".

  
With letv TV

Three-magnetic circuit speaker +SRS contrast BoomSound+Beats

Although the sound quality of the built-in output is good, sometimes we need to play the sound externally. Therefore, we also tested the external effect of vivo by the way. After all, it is equipped with dual speakers and can turn on SRS surround.Three-magnetic circuit loudspeaker, "sound phase following" technology and 0.4mm micro-hole positive sound cavity. But for most people, these nouns are no different from floating clouds. In the end, you have to listen to the effect.

Vivo with dual speakers design

These nouns are probably the easiest to understand.Follow the sound.To put it simply: people who are used to using their right hands are used to watching videos in a counterclockwise horizontal screen, and then the left and right channels of the mobile phone are correct. People who are used to watching videos with their left hands will horizontally screen their mobile phones clockwise. At this time, the left and right channels will be reversed, and the viewing effect is very poor. The left and right channel signals with the help of "pan-following" technology will also be automatically adjusted and exchanged with the position of the picture.

Three-magnetic circuit speaker +SRS contrast BoomSound+Beats

We might as well compare the effect of external playback. The comparison product is One, because the author’s recent experience really shocked its BoomSound external playback sound. We also used the recording pen for external recording, and turned on the sound effects supported by the two mobile phones to compare the actual effects of their external sound.

Comparative fragment 1 of external release effect

Comparative fragment 2 of external release effect

I thought the volume of BoomSound was abundant, but I didn’t expect the order of magnitude of vivo to be heavier.. From the recorded sound, we can roughly hear the slight difference between the two. vivo has opened SRS surround sound, so it creates a large sound field and has a certain surround effect. The BoomSound sound of HTC One is more concentrated and powerful.

Random OTG expansion unlimited capacity

Vivo has prepared two versions of 16GB and 32GB ROM. Although the capacity is quite sufficient in the current models, in fact, if you really want to watch 1080p film sources on it, experienced friends must know that the capacity is not enough. A 720p movie compressed into MKV will cost about 4~6GB, not to mention 1080p.

video

Fortunately, however, vivo supports OTG, and the OTG cable is standard, which means that we can directly let vivo read files, especially large videos, in the U disk or mobile hard disk. As for whether the effect and speed can be supported well, we also demonstrate it through the video above. The rate is still very good, and it is not a problem to support 1080p video transmission and playback with general bit rate.

Actual power consumption test of large screen and three chips

In order to cope with the three chips specially used for -Fi and the large screen of Snapdragon 600 and 1080p, vivo also has a built-in battery with a capacity of 3400 mAh. Considering that the addition of Hi-Fi processing is still more power-consuming than normal, we also specially tested the battery life of vivo in two aspects.

GLBenchmark battery test

Firstly, in theory, we adopt Battery Test of GLBenchmark 2.5.1 as the detection method. It simulates a 3D game scene, and the battery life of vivo is 168 minutes (the power is reduced from 100% to 10%). Although it sounds short, the test conditions are very strict, which is equivalent toPlay 3D games at a frame rate of up to 60fps with 100% screen brightness.. Theoretically, we can play for 168 minutes under such conditions.

Test discharge curve of vivo GLBenchmark battery

You still don’t think three hours or so is enough time to play? Actually, otherwise, we also found the GLBenchmark battery test in the cross review of quad-core mobile phones at the beginning of the year, because the parameters used in the cross review at that time were"100% brightness, 30fps"Compared with the conditions we just used, it is simpler, so the endurance performance of vivo is not bad.

GLBenchmark battery test for other modelsAchievement reference

Power consumption test of actual video music playback

Of course, as an audio-visual flagship, many people will certainly use it for video or Hi-Fi music; Therefore, in practical application, we also use Hi-Fi music playback to test the power consumption of vivo.

Power consumption test of actual video music playback

With 46% power remaining in the initial state, vivo is connected to the system.Bring your own XE600 headphones and turn on Hi-Fi., the power consumption for half an hour is 4%; Then, under the condition of 100% screen brightness and playing 1080p video, the power consumption of playing for half an hour is 7%. The power consumption is similar to that of the model without any professional audio decoding chip, so the power consumption of Hi-Fi has some influence on the system, but it is also within a reasonable range.

13 million photos are usually good, weak light and obvious noise.

13-megapixel camera has become the standard in flagship machine. Even though vivo is positioned as the flagship of audio and video instead of taking pictures, it is also equipped with a 13-megapixel Exmor RS stacked camera. It is also equipped with a 2100-line resolution 5P lens and a blue glass blue filter, which supports 1080P HD video recording and has functions such as beauty, smiling shutter and best photo taking. The front camera has 5 million pixels and a wide angle of 88 degrees.

13 megapixel camera

Although they all use Exmor RS stacked CMOS photosensitive elements, the in-machine processing level of each family is also different, so we can see that the final proofs of several recent models using this CMOS are very different; So let’s take a look at the camera level of vivo from the actual shooting effect. (The proofs are selected from indoor, outdoor, macro, night scene and other scenes, and all of them keep the original big picture.)

Outdoor sceneProof:

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

The imaging quality of this CMOS has been verified a lot, and the adjustment of vivo is also very good in outdoor light, which reflects the real scene of cloudy days … without any obvious shortcomings; However, I want to remind you that the metering system in this light is not very reliable. If the second sample does not manually measure the light in the lower left corner, the picture will be dark.

Indoor scene sample:

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

Generally speaking, there are no shortcomings in color in the room, but the picture also shows two situations according to the different lighting conditions; Under the condition of sufficient light in the supermarket, the detail expression is very good, even if it is enlarged to 100%, the fine print is still legible. However, if the light is not sufficient, noise will begin to appear more obviously.

Macro scene sample:

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

Macro performance is basically equivalent to indoor effect, and the color is not obviously biased, but noise is easy to appear in the case of insufficient lighting.

Night scene sample:

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

13 megapixel photo sample (click to view larger image)

The light of the night scene sample is well controlled, and there is no messy glare; However, it can be seen from the enlarged photos that the noise is still quite obvious.

Summary of lateral comparison and evaluation of Snapdragon 600 performance

Let’s recall the previous vivo X1. Although it also uses the combination of dual chips in audio, the performance of MT6577 processor is not very good as far as I am concerned. Now vivo has completely filled this short board and upgraded the platform to the top Snapdragon 600.

Snapdragon 600 compares S4 Pro again.

Comparison of Snapdragon APQ8064 parameters with Snapdragon 600 processor.
(The picture comes from "How much is the new and old four nuclear confrontation Snapdragon 600 better than APQ8064? 》）

As for Snapdragon 600, it has been adopted by LG Optimus G Pro, One, American S4 and other models, and there may be many friends who can’t tell the difference between it and the previous S4 Pro series. Compared with the Krait 200 kernel of APQ8064, Snapdragon 600 adopts an optimized version of Krait 300. However, it can be seen from the previous disassembly of the HTC One Snapdragon 600 processor by Chipworks that there is not much difference between the Snapdragon 600 (namely APQ8064T) and the previous S4 Pro (referring to APQ8064) in the kernel layout.

Microphotograph of APQ8064T kernel (image from Chipworks)

It can also be seen from the micrograph that the processor core of APQ8064T has the label "Avenger2", while the label in APQ8064 is "Avenger". In addition, both of them adopt 28nm process, and the core size is 9.92×8.88 mm. Compared with APQ8064, the frequency of APQ8064T is increased to 1.7GHz (the US version is the highest specification of 1.9GHz).

APQ8064T kernel code (image from Chipworks)

Transverse performance test of five Snapdragon 600 s and one S4 Pro.

In addition to the individual performance test for vivo, we also found several products with the same or similar processor platforms for simple performance comparison. The Snapdragon 600 products provided by official website, Qualcomm, USA are LG Optimus G Pro, American Samsung S4 and HTC One, which seems to ignore the domestic 2S and the vivo we see now.

Comparison of test scores

Quadrant test score comparison

GLBenchmark test score comparison (HTC Butterfly has no data)

Comparison of Vellamo test scores

Since there are several models of Snapdragon 600, we can adopt them together, and by the way, we added HTC Butterfly, a model adopting Snapdragon S4 Pro APQ8064.

The test results show that, except for LG Optimus G Pro, which had a serious frequency reduction during the evaluation at that time, other models using Snapdragon 600 platform achieved similar results; Moreover, compared with HTC Butterfly, which adopts APQ8064, the performance improvement is obvious, and the main difference lies in the CPU, and the GPU is the same as Adreno 320, and the performance difference is not very big. And we don’t think such a gap is enough to make obvious differences in use.All in all, the performance of vivo can still compete with Optimus G Pro and HTC One.

The naming method of APQ8064 Pro about Xiaomi 2S is different from that of Qualcomm, which has not been officially confirmed and explained. It is only speculated that it belongs to Xiaolong 600.

Evaluation summary:

Comprehensive evaluation of well-deserved audio-visual flagship vivo

As mentioned in the title, in terms of audio-visual experience alone, the comprehensive strength of vivo is worthy of its title of "audio-visual flagship"-in terms of video, few models equipped with large screens adopt Snapdragon 600 platform with such strong performance, and even few adopt 1080p resolution, not to mention the parts that other models can integrate, such as network video resources. In terms of hardware capabilities alone, the display quality of screens, audio decoding quality and the external speakers. In terms of music, although more detailed special tests need to be launched later, it can be said that you are unlikely to find a mobile phone with better sound quality and thrust.

Of course, in addition to the audio-visual experience, vivo still has some problems, such as too much noise in the night shooting of the camera and the complicated icon style of the system; Moreover, as a model with the main music function, vivo still can’t support the list of APE/ on the whole track, which makes the selection of music complicated.

Concentrate on your strengths and do what you are good at.

In 2013, everyone was playing experience cards and technology cards. Some manufacturers, such as Lenovo and ZTE, were looking for breakthroughs in design to create unique and even all-metal shapes to please consumers’ attention. Some manufacturers, such as Samsung, seek to find breakthroughs in services and continue to carry forward intelligent operations and other content; Some manufacturers use their own superior resources to transfer the superior technologies of other product lines to the mobile phone product line. For example, Huawei uses the advantages of network technology to build D2 into a model supporting the fastest LTE network, and BBK uses the advantages of making music to make vivo into the flagship of audio and video today. Next, we will see that the One Sony strategy is integrated into the all-round technology of display, Walkman and even CyberShot on mobile phones.

If vivo X1 is just a simple attempt of -Fi, vivo is a concentrated bloom; In a word, vivo is not only worthy of the title of current audio-visual flagship, but also has good performance. As for the price/performance ratio, let’s compare it ourselves.

Attachment: Professional Running Test 1
 
Comprehensive performance test—

 AnTuTu（）

  
Test score 23670

Super Rabbit System Evaluation AnTuTu is a software specially designed for Android system, which can run complete test items with one click, and pass many performance tests such as memory performance, CPU integer performance, CPU floating point performance, 2D and 3D drawing performance, database I/O, SD card reading and writing speed, etc., and score the overall and individual hardware performance of the mobile phone. At the same time, upload scores and check the ranking of the device in the world.

  Basemark OS

  
Basemark OS test score

BasemarkOS is a software for measuring the overall performance of equipment system level, and the test items include system test (standard according to application, message service, Java, file operation, storage, data base, and Bluetooth, dialer, etc.). Graphic testing (2D imaging, graphic scaling, JPEG, PNG and GIF encoding and decoding, 3D game testing); Use example tests (calendars, contacts, etc.).

 Quadrant Advanced Edition

Developed by Aurora Softworks, Quadrant is a veteran performance testing tool for mobile devices. Its testing scope includes 12 CPU tests, 1 memory test, 4 I/O tests, 1 2D graphics processing test and 3 3D graphics processing tests, and finally the comprehensive score of a tested device is fed back. Devices without GPU units cannot run this software. Theoretically, the higher the score, the stronger the hardware comprehensive performance of the tested equipment.

  
Quadrant test score 10729

Quadrant includes three versions: Standard, Advanced and Professional. The Advanced version not only provides the final test results, but also provides offline browsing and advanced settings. There is no difference in function between Professional and Advanced, except that the former is aimed at commercial users (such as agents and mobile phone manufacturers) and the software price is higher. Our test choice: Quadrant Advanced Edition.

CPU memory performance test-

AndEbench (divided into AndEMark Native and AndEMark Java)

AndEBench is a software released in 2012, which provides a way to evaluate the performance of Android platform, and can test the performance of CPU and Dalvik(Dalvik is a soft device in Android system, which is responsible for running applications, so it is also one of the main parts of Android), and compare the local and Java performance of different devices. This test software can also prove the multithreading performance of a platform, and its final running is divided into two aspects: the execution efficiency for native pre-installed applications and the execution efficiency for third-party applications installed separately.

  
AndEBench/Memory test score

Memory（Stream）

Memory(Stream) is a memory test software. We can know the memory management performance of the mobile phone through the test scores of several sub-items such as Copy (data copy), Scale (capacity), Add (addition) and Triad (synthesis) and the comprehensive scores. The higher the score, the better the memory management performance of the device.

  Linpack

  
Linpack test score

Linpack has become the most popular benchmark for testing the floating-point performance of high-performance computer systems in the world. By using a high-performance computer, the floating-point performance of the high-performance computer is evaluated by using gauss elimination to solve a set of linear algebraic equations with n degree density. Compared with computers, the Linpack software of Android mobile phone version is relatively simplified, and the latest version only contains single-threaded and multi-threaded tests. As the name implies, the stronger the processor’s computing power, the higher the score. The advantages of dual-core and even future multi-core processors are reflected in the multi-thread testing part, and the test results are given in floating-point operations per second (Flops).

Attachment: Professional Running Test II

GPU graphics test—

   

  
3Dmark test score

3DMark for Android provides two test standards, namely: Ice Storm (Standard Edition): the default rendering setting is 1280×720p resolution, 128MB GPU memory occupation, low texture quality and 1/8th floodlight resolution. Ice Storm Extreme: The default rendering settings are improved to 1920×1080p resolution, 256MB GPU memory occupation, high texture quality and 1/4 floodlight resolution.

  
3DMark leaderboard reference

  Basemark ES 2.0 Taiji

Basemarks test score

Basemark ES 2.0 Taiji is a graphics testing software, which uses a pre-designed screen scene of a girl playing Tai Chi to test the three-dimensional graphics performance of the equipment, from which we can know how fast the tested equipment performs in the background of games and graphics.

Basemark X

Basemark X test score

Basemark X can be mainly used to evaluate the game image performance of iOS, Android and Windows Phone 8 devices, and supports cross-platform comparison. The uniqueness of this benchmark tool is that it is the only professional evaluation software based on the real game engine Unity4, which can generate high-quality performance comparison results.

Basemark X is designed according to the usage of 3D games now or even in the future, and can test equipment in a very high state. Basemark X mainly tests the contents of games, including particle special effects, advanced lighting effects and post-processing, and can mainly test the GPU performance of hardware devices.

Gl benchmark 2.5.1 (eygpt & HD+on/off screen, with four parts to be tested)

GLBenchmark test score

GLBenchmark2.5 is a graphical testing software, which contains more than 30 benchmark projects. GLBenchmark 2.5 is optimized for high-definition equipment based on GLBenchmark 2.1, which mainly includes high-quality 3D scenes, including brand-new Egyptian scenes in HD version and normal version. The HD version of Egypt has been upgraded for the previous test items, with more complicated pictures, more high-resolution maps and optimization for 1080P devices.

Test-

 Sunspider0.9.1

Sunspider test score

Sunspider0.9.1 is aimed at the browser test items, and the browser’s advantages and disadvantages are considered by the display speed of various data, including graphics, etc. The included test items are very complicated. Through the test of 3d, bitops, math, string and other items, a total score is obtained, and the score is recorded in milliseconds (ms). The lower the final value, the shorter the time, which proves that the browser’s performance is better.

  Vellamo

Vellamo is a benchmark application developed by Qualcomm (similar to Neocore), which allows you to test the performance and stability of the browser, including Java script performance, rendering, networking and user interface. The result of this tool also includes several sub-items, but we only take the total score. The higher the score, the higher the optimization degree of the mobile phone to the browser and the better the web browsing experience.

  
Vellamo test score

Vellamo, as a mobile web ruler tool, has now been expanded to include two main modules. HTML5 module can be used to evaluate the performance of mobile web browser, while Metal module can measure the performance of CPU subsystem of mobile processor. The test suite is easy to click and use, and it is managed by modules. Vellamo can evaluate many aspects such as scrolling and zooming, 3D graphics, video performance, memory reading and writing, bandwidth peak performance and so on.

HTML5 test-

FishIE Tank (set to 50 fish)

FishIE Tank tests the device’s HTML5 performance through a picture full of fish in the webpage, in which the number of fish can be set. During the test, the fish are constantly swimming. In the case of the same number of fish in different devices, the faster the swimming speed, the stronger the HTML5 performance, and the corresponding score will be given on the left side of the page. Similarly, the higher the score, the better.

FishIE Tank

HTML5 is the next major revision of html, and it is still in the development stage. Its main benefit is to strengthen the performance of Web pages and provide better search engine optimization. The Web APP developed based on HTML5 has shorter startup time and faster networking speed, especially for mobile users, which has better picture speed and more exquisite web animation effect.

The demand of video for the system is no more than that of music, and it needs hardware support with better performance; Therefore, we can see that vivo Xplay not only added an additional operational amplifier chip on the original basis, but also transformed the dual speakers, and directly adopted the top performance Snapdragon 600 platform.

Tan Hui

　　"Everyone mentioned Tan Hui during the start-up, but if you want to be a century-old shop, I hope everyone will only mention Xingmei." As the younger brother of Tan Hui, Qin Hong, the boss of Stellar Group, said so when interviewed by this reporter.

　　On July 20th, Stellar International announced that SMIIC, a wholly-owned subsidiary of Stellar International, was going to spend HK$ 55 million to win 25 cinemas from Tan Hui, and had signed a letter of intent.

　　　　　　 According to the plan, Stellar Group will abandon the coexistence of several businesses in the past and focus on the film industry.

　　And this strategic evolution, the Qin brothers have experienced more than 10 years of struggle.

　　The legendary big brother

　　Tan Hui seems to be an inextricable link, whether it is the Xingmei Department or the lace-colored "Heaven and Earth".

　　According to the industrial and commercial registration data, Beijing Changtai Song and Dance Hall Co., Ltd., the predecessor of "Heaven and Earth", was established in 1993. In May 1997, Changtai Song and Dance Hall was approved by the State Trademark Office to obtain the registered trademarks of "PASSION" and "Heaven and Earth" in both Chinese and English. In September, 1999, the State Trademark Office approved the change of the registrant of the registered trademark to Beijing Changqingtai Catering and Entertainment Co., Ltd. funded by Tan Hui.

　　It was in 1999 that Tan Hui took the first step to become a legend. He placed 75% of the shares of "Heaven and Earth" in his Beijing Sino-foreign joint venture Changqingtai Catering and Entertainment Company, with a registered industrial and commercial investment of 1.95 million US dollars. After the renovation, the "Heaven on Earth" changed from an old nightclub to a KTV-style business structure, and the consumption standard also soared.

　　According to people familiar with the matter, when the "Heaven and Earth" was light, the daily water recorded reached more than 300,000. It is estimated that the annual profit of "Heaven on Earth" is at least 20-30 million yuan.

　　Such a stable cash flow gave birth to Tan Hui’s "Zhuojing Department", and at the same time, it also completed Tan Hui’s capital accumulation from "stubborn master" to capital player.

　　In addition, the high-end communication field of "Heaven and Earth" has brought a large number of powerful people to Tan Hui. In the case of Zhang Enzhao, the former president of China Construction Bank, the prosecution’s indictment disclosed such details: In May 2002, Zhang Enzhao accepted $10,000 from Tan Hui for the first time in the "Heaven and Earth" parking lot, and after that, he went through various experiences and got a loan of 650 million yuan. The acquaintance with Li Peiying, chairman of the Capital Airport, is exactly the same.

　　In the face of the media, the Qin brothers did not deny that they once owned "heaven and earth", but stressed that "they were transferred out five years ago".

　　However, it was the creation of "heaven and earth" five years ago that made Tan Hui, the legendary big shot, succeed in his future fate.

　　In contrast, although Tan Hui’s "business childhood" is not well known by the outside world, it has some primitive accumulated strength.

　　In August, 1997, Tan Hui cooperated with his brother Qin Hong to establish Chongqing Changfeng Communication, invested in 800Z mobile communication (the predecessor of CDMA), and began to enter the telecommunications industry.

　　After Tan Hui controlled "Heaven and Earth" for one year, with the annual profit of 20-30 million yuan, in 2000, it invested in Chongqing Changfeng Communication (000892.SZ), the first capital platform in China. At the same time, it has acquired an optical fiber backbone network covering the whole country, and established a broadband metropolitan area network covering the whole province in Sichuan, Chongqing, Hubei and Jiangsu. A broadband network platform covering the whole network and accessing four provinces was formed.

　　After that, in 2001, the telecommunications map of Tan Hui took shape after seven years of business. In order to build the content platform of Changfeng Communication, connect with the network terminal users of Changfeng Communication, and establish the industrial model of "Telecom+Media+Technology", Zhuojing Investment and Changfeng Communication jointly established Xingmei Media Group Co., Ltd. The "Xingmei Department" was born.

　　　　　　 ride on a horse to enclose

　　With money and "capital strength" in 2002, Tan Hui’s business expansion was extremely exciting.

　　In October of that year, Tan Hui served as the chairman of Changfeng Communication, and began to invest in large-scale acquisition of content companies and media assets. Its subsidiaries include more than a dozen companies including Beijing Huaxia Culture Communication Company, China Film Stellar Cinema Co., Ltd., Feiteng Film and Television Base, Stellar Film and Television Culture Co., Ltd., Stellar Digital Media Co., Ltd., Stellar Shanghai Zhonglu Culture Co., Ltd. and Instek Video Technology Co., Ltd. in China Electric Film Archive.

　The industrial model of "telecommunications+media+technology" has made Stellar Group a dark horse in the industry for a while, and its M&A speed and business model have attracted attention.

　　In 2003, Tan Hui launched its capital market. In order to integrate overseas entertainment content and lay out Hong Kong’s capital platform, it acquired Oriental Charm (00198.HK, later renamed as "Stellar International"), Jingqi Publishing Group (8010.HK, later renamed as "Stellar Publishing") and mobile advertising (8036.HK) in.

　　As a result, the Qin brothers controlled four listed companies, and an industrial structure with capital as the leader, new media as the core and content as the support was formed.

　　However, the expansion of the Qin brothers has not stopped. In 2003, through the acquisition and publication of the banner, it controlled Cheng Bao, the oldest Chinese newspaper in Hong Kong. At the same time, it acquired Sunshine Satellite TV and established a content production and broadcasting platform. In July of that year, the first digital entertainment channel in China was launched in cooperation with Fujian Cable TV Network. In September, it signed a strategic agreement with China Telecom and became one of the first 13 strategic partners of China Telecom’s "Connected Star".

　　In 2004, relying on Stellar International (00198.HK), Tan Hui acquired the chain business of Internet cafes in Sichuan, and used the group resources to acquire Hunan Hunan Computer (SZ000748) to lay out the digital terminal equipment industry.

　　It has been impossible to verify the views of the Qin brothers on Xingmei Group at that time. However, when Qin Hong reviewed the original situation of Stellar Group to our reporter, he said, "The stall is too big, which puts great pressure on management, manpower and capital."

　　In fact, around 2004, due to the rapid expansion, Stellar Group has owned 17 companies of various types. At the same time, it has formed the capital platforms of four or five listed companies with Zhuojing Capital as the investment link, and the scale of fixed assets has reached nearly 2 billion yuan.

　　However, Stellar Group’s cash flow is facing torture. Qin Hong clearly remembers that "the debt ratio of the group was very high at that time". And this pointed to the pain of Xingmei Group’s expansion at that time.

　　Not surprisingly, Tan Hui still defined 2005 as the expansion year in the brief history of his enterprise.

　　At that time, Tan Hui bought Great Wall Broadband, with the intention of connecting the huge user base of Great Wall Broadband with Xingmei content industry and establishing an aircraft carrier giant of telecommunications media. When negotiating with CITIC Group and Great Wall Group (300089, Share Bar), the shareholders of Great Wall Broadband, the case of Zhang Enzhao, the president of China Construction Bank, involved Tan Hui.

　　Although it was later unscathed, Stellar Group and its related subsidiaries were affected one after another. In 2005, Stellar began to divest non-performing assets on a large scale, repay bank debts, sell Sunshine TV and reorganize Changfeng Communication.

　　Also in 2005, Tan Hui went through the relevant legal procedures and officially withdrew from "Heaven and Earth".

　　It is impossible to find out from the hidden known information whether quitting the "Tianshan Human World" helped Tan Hui. However, perhaps because of his sensitivity, in the case of Li Peiying, the chairman of the Capital Airport in 2009, he turned the tables again.

Qin hong

　　　　　　 Difficult reorganization

　　However, the impact of such twists and turns on this entertainment tycoon is obvious.

　　Qin Hong recalled, "trapped by the negative influence at that time, from 2005 to 2009, we have been in the process of restructuring."

　　In addition to retiring from Changfeng Communication, Sunshine Satellite TV and "Heaven and Earth" in 2005, in 2009, Tan Hui withdrew from Xingmei Union and was taken over by Du Huikai, the son-in-law of Zheng Yutong, Chairman of New World (600628, Share Bar) Group. In 2009, Tan Hui signed an agreement with Yang Jiacheng to withdraw from Chengbao.

　　　　　　 To be exact, Stellar Group has spun off almost all industries except the film industry.

　　In fact, Tan Hui has handed over the main business of Stellar Group to Qin Hong. Qin Hong is now the chairman of Stellar Group. At the same time, in March this year, Tan Hui increased his shareholding in Stellar International to 64.23% as a major shareholder. Almost at the same time, Wang Kui-cheng gave the position of chairman of Stellar International Board of Directors to Qin Hong.

　　When describing the whole structure of Stellar Group, Qin Hong said, "Listed companies are the platform for us to operate the whole strategy. Therefore, first of all, after four years of difficult resumption of trading, it was finally realized in late 2009."

　　Regarding focusing on the film industry, Qin Hong explained to our reporter, "From a realistic perspective, our Stellar Media was established for digital media, and then it entered the traditional media. By 2005, when we sorted out the company’s assets, we felt that the film sector was relatively complete. At that time, as a pioneer, Stellar Media has always been the first and second cinema in China and has been in this position. "

　　According to relevant information, in 2009, the box office market of the whole movie reached 6.3 billion yuan, and from the overall income of the whole industry, according to the industry practice of 1:3, all movie-related market plates reached 20 billion yuan.

　　In Qin Hong’s view, the film industry in the cultural industry, in terms of economic benefits, is the last large undeveloped industry that can be seen at present. The data shows that the box office of the film industry keeps growing by 30% every year.

　　start a new undertaking

　　"No matter how the outside world understands it, I prefer to regard this transformation of Stellar Group as a second venture." Qin Hong said, "And this idea of transforming the film industry is also the result of my discussion with Tan Hui."

　　Qin Hong’s film industry includes film production, cinema distribution, cinema construction and management, and film and television base development.

　　In January, 2010, Tan Hui injected capital into Stellar International with the gesture of "returning the carbine". According to the announcement, the company issued a convertible note with a principal amount of HK$ 100 million to its major shareholder, Tan Hui, and the net proceeds of HK$ 99 million were used as funds for possible future investments and general working capital.

　　As a result, Tan Hui and Smil (Strategic Media International, a major shareholder affiliated company) hold 59.41% of the company’s equity. If all convertible notes are converted, the total shareholding will increase to 64.23%.

　　At the same time, Stellar Group controlled by the Qin brothers injected high-quality assets into Stellar International. At the end of June, Stellar International announced that Stellar International would acquire its Admiral Team at a cost of about HK$ 1.2 billion, including issuing HK$ 480 million convertible notes and about 2.44 billion shares to Tan Hui. The company already owns two companies, GDL and SMIIC, which hold relevant shares in the operating companies of 12 cinemas in China.

　　In the cinema map of Stellar Group, Qin Hong said, "We have eight cinemas in Beijing next July, and we have three in Shanghai. We actually want to form four domestic cinema centers, the northeast and north China with Beijing as the leader, the east China with Shanghai as the leader, the south China with Guangzhou and Shenzhen as the leader, and the southwest center. "