I am on duty on holidays.

New Year’s Day

dawn

false

period

I am on duty on holidays.

Years change, and Huazhang is updated every day.

Look forward to a new chapter.

On New Year’s Day.

Has ushered in a promising 2024.

I am on duty on holidays.

Guard "don’t fight"

Xiji public security performs its duties.

Stick to your post and take responsibility.

Practice the first shift with actions.

Ensure that the people have a good time.

A peaceful, stable, joyful and peaceful festival.

Patrol and prevent me from being on duty

Xiji County Public Security Bureau started the dynamic patrol service mode, strengthened the frequency of public security patrols in key road sections and main blocks, maximized the rate of seeing police and handling affairs on the street, and effectively prevented and controlled all kinds of emergencies. Strengthen patrol prevention and control in key areas, ensure that police are always there, police cars are common, and warning lights are always on, so as to effectively improve people’s sense of security and satisfaction.

Security check. I’m on duty

Go deep into the jurisdiction to carry out safety hazard investigation, conduct fire safety inspection on "nine small places" to eliminate fire hazards; Carry out public security inventory of entertainment places, hotels and rental houses to rectify hidden dangers of public security; Carry out safety inspection on enterprises in the jurisdiction to ensure the production of enterprises.

Clear the blockage and keep me on the job

Strengthen the maintenance of road traffic order in the county during the New Year’s Day, the traffic management brigade will scientifically deploy police and accurately control, intensify the rectification of traffic violations such as drunk driving and driving without a license during holidays, strictly investigate traffic violations such as "three overload and one fatigue", and make every effort to ensure the safety and smoothness of road traffic during holidays.

Safety publicity I am on duty

Carry out publicity on safety knowledge such as anti-electric fraud, anti-theft, fire prevention, refusal of drunk driving, refusal of gambling drugs, etc. in a way that the masses can see, understand and remember, and simultaneously push and download the "National Anti-fraud Center" APP to the masses, prompting them to strengthen their own safety precautions and further improve their awareness of law-abiding and self-protection.

There is a feeling called "sticking to the festival"

There is a kind of emotion called "post holiday"

they

Trade dedication for the peace of the masses.

Keep the family reunion with loyalty.

All you can see is the wind "police"

For protection, for safety

Xiji Public Security is by your side.

Original title: "I am on duty during the festival | New Year’s Day" police "follow loyalty and protect peace"

Serie A

At 1 am on October 30th, Beijing time, in the 10th round of Serie A in 2023-24, Inter Milan played against Rome at home. In the first half, Charles Hanoglu shot and hit the doorframe; In the second half, Thuram scored the winning goal in the 81st minute, and Augusto hit the crossbar again. In the end, Inter Milan beat Rome 1-0, overtaking Ewan and rising to the top of the standings.

In this game, Roma coach Jose Mourinho was unable to play against his old club because of suspension, but Lu Kaku appeared in the starting lineup of Rome, and he was booed by tens of thousands of Inter fans at Meazza Stadium.

In the 6th minute, Char Hanoglu blasted a long-range shot in front of the restricted area, and the ball bounced back after hitting the doorframe. Then Thuram’s barb hit the door and the goalkeeper got it. In the 7th minute, Inter’s left corner kicked into the restricted area, and lautaro’s header was not strong enough, so the goalkeeper confiscated the ball.

In the 15th minute, dumfries made a cross from the right, Thuram’s header hit the defender, and then his stab was blocked by the goalkeeper. In the 16th minute, Di Marco’s shot on the left side of the restricted area missed the far post.

In the 24th minute, mkhitaryan received the clearance ball before the top of the arc and volleyed it high. In the 38th minute, dumfries made another cross on the right, and pawar, who was inserted into the restricted area, volleyed his right foot and missed. In the 45th+3rd minute, varela got the chance to volley in the restricted area, and the ball was higher than the crossbar. At the end of the first half, neither team scored.

In the second half, it was easy to fight again. In the 48 th minute, Inter Milan’s free kick was hoisted into the penalty area, and Thuram’s header was high.

In the 59th minute, varela crosses the restricted area, Thuram returns the ball in the chest, lautaro volleys with his right foot, and the ball bounces to the ground and is hugged by the goalkeeper. In the 65th minute, Rome won a free kick in front of the penalty area, and chaaraoui took the penalty and hit the wall. Two minutes later, Charles Hanoglu blasted a long-range shot in front of the restricted area, and the ball hit the defender and crossed the bottom line in disguise.

In the 76th minute, Aslani took the ball in front of the restricted area. When he saw that no one had come forward to block it, he hit a long-range shot, and the ball slightly missed the post.In the 81st minute, Di Marco crossed the ball on the left side of the frontcourt, and Thuram, who was inserted into the middle of the restricted area, grabbed the ball and scored a goal. Inter Milan led Rome 1-0.

In the 89th minute, Augusto made a cross on the left side of the frontcourt. Thuram’s outflanking shot in the middle missed. In the 90th minute, Augusto made a long-range shot in front of the restricted area, and the ball hit the crossbar and popped up.

In the end, the whole game ended and Inter Milan beat Rome 1-0.

Female estrogen deficiency usually has these five manifestations! These four methods can make up for it.

Estrogen is a "spring-protecting pill" for women, whose skin is white and beautiful, long legs and exquisite figure depend on it to some extent.

So, don’t let your estrogen balance be insufficient!

So, what are the symptoms of estrogen deficiency and what should I do?

Estrogen is one of the "female" hormones secreted by ovary, and it is an important hormone in female endocrine system. It maintains the health of female body in many aspects, including reproductive system, bone, cardiovascular system and nervous system.

Estrogen plays many roles in the female body, including:

Promoting sexual maturity:Estrogen is the main hormone of female sexual maturity, which controls female menstrual cycle and ovarian function.

Maintain bone health:Estrogen helps to maintain bone density and protect women from bone diseases such as osteoporosis.

Maintaining cardiovascular health:Estrogen can help reduce the risk of heart disease in women and protect women from some other cardiovascular diseases.

Maintain skin health:Estrogen plays a key role in maintaining the health of women’s skin, which maintains the vitality, elasticity and health of cells.

Under normal circumstances, as long as the ovarian function is normal, women generally do not have estrogen deficiency, and estrogen can be dynamically adjusted, and occasionally the body will adjust quickly after a night. However, in these three cases, there will still be insufficient estrogen.

1. Age factor

With the increase of women’s age, ovarian function gradually declines, and the level of estrogen secretion decreases year by year.

2. Health factors

After a woman suffers from mastitis, the estrogen produced in her body will decrease. In addition, such as polycystic ovary syndrome, thyroid problems and anemia, may lead to female estrogen deficiency. Due to abnormal ovarian function or other serious diseases, women may experience irregular menstrual cycle, and irregular menstruation may lead to a decline in estrogen levels.

3. Life factors

Excessive consumption of estrogen-containing food, long-term busy lifestyle, smoking, excessive drinking and inability to cope with stressful life will also lead to insufficient estrogen in women.

Female estrogen deficiency may have different effects on women’s body, mood and cognition. Here are some common symptoms:

oneClimacteric symptoms

Female estrogen deficiency is one of the main causes of menopausal symptoms. With the advent of menopause, women may have a variety of discomfort symptoms, such as hot flashes, sweating, headache, palpitations, insomnia, anxiety and depression, which are all caused by estrogen deficiency.

2. cardiovascular diseases

Studies have found that estrogen can resist oxidation, inhibit platelet aggregation, reduce atherosclerotic plaques and other protective effects, and estrogen deficiency will increase the risk of cardiovascular disease in women.

3. Osteoporosis

Estrogen is very important for bone health. It can promote calcium absorption and bone growth. When estrogen is insufficient, bone density will gradually decrease, increasing the risk of osteoporosis.

4. Skin problems

Estrogen deficiency can make women’s skin dry, lose elasticity and appear fine lines.

5. Mental state changes

Studies have shown that estrogen can regulate neurotransmitters in the brain and affect mood and behavior. Estrogen deficiency can lead to mental state changes such as mood swings, irritability and insomnia in women.

Step 1 pay attention to diet

Nutrients in diet have a great influence on estrogen level. You can eat more foods rich in vitamin B, iron, calcium, zinc, folic acid, tea phenol, etc., such as bean products, grains, fruits, vegetables, flaxseed, oats, alfalfa, etc., which are also helpful to improve cardiovascular health. At the same time, women should avoid eating excessively greasy food.

Step 2 exercise actively

Exercise is another good way to keep healthy, which can promote the synthesis of estrogen and help women maintain good physical condition and endocrine system function. It is recommended to do at least 150 minutes of aerobic exercise every week, such as running, walking, swimming and yoga.

3. A healthy lifestyle

Women should try to avoid unhealthy lifestyles such as smoking, drinking and excessive stress, which will have a negative impact on estrogen levels. At the same time, it is necessary to correctly handle psychological pressure, and through decompression skills and maintaining emotional stability, it can help women to better regulate the endocrine system to stabilize the estrogen level in the body.

4. Hormone replacement therapy

For severe symptoms of estrogen deficiency, hormone replacement therapy can be considered, that is, synthetic estrogen is used to replace the estrogen lacking in the body. Modern medicine provides many types of artificial estrogens for treatment, including oral drugs, patches and gels. Patients can discuss with their doctors the most suitable alternative treatment, and the dosage and duration are usually customized according to the patient’s individualization.

However, long-term use of estrogen replacement therapy will reduce the level of estrogen, so it must be used under the guidance of a doctor to avoid the adverse effects of estrogen replacement therapy.

Finally, although estrogen is important, it can’t be supplemented indiscriminately, let alone the more the better. Supplementing too much is not only beneficial to the body, but also may lead to hysteromyoma, mammary gland hyperplasia, menstrual disorder and so on, and even increase the probability of breast cancer and endometrial cancer. Therefore, those health care products on the market that claim to maintain ovaries suggest that you eat less.

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Women who are stared at in street shooting have nowhere to escape.

Author | Liu Chezai Editor | Yan Fei

Summer has come, and photographers holding cameras in the street are waiting for this cool season. On the streets of Taikooli, Chengdu, there are often fashionable hipsters in strange clothes, but more people just come for "beauty".

Here, the lens of street photographer Xiaomi captures a woman wearing a pink floral sling and a middle-aged man also wearing pink. Their light pace, such as the spring breeze, the swaying charm of the girl and the obvious age difference between the two make the photographer feel very excited.

But no one expected that this video of lovers’ elegant demeanor made the whole people witness an extramarital affair led by a global project management company. Subsequently, the girl’s personal social account was revealed, and people talked about the details of her private life and made great comments on it. And the sales of the pink floral dress with suspenders on her body soared with the heat until it was sold out.

(Photo/Weibo)

When interviewed by the media, the photographer Xiaomi has deleted the video. He explained: "At that time, when shooting in the street, the two did not refuse. Many photographers were shooting, and they were chasing after each other in the front." But the reality is that most people who are photographed don’t know how to explicitly refuse to shoot in public. In addition, they will not know where these photos and videos will eventually flow and how they will be used.

Aside from the discipline of this matter and the moral controversy of extramarital affairs, the invasion of privacy and the "sexual gaze" revealed in street shooting since its appearance are deeply disturbing.

Abused "street shooting"

"Street shooting" is an exotic product. "Street snap" means capturing the moment on the street. At the beginning of the 20th century, it first appeared in European and American fashion circles. Photographers found that the instantaneous state of models outside the show was more personalized than that on the show.

In that era of strong personal consciousness and the rise of popular culture, photographers took to the streets to capture popular fashion through street shooting. In 1970s, William John Cunningham, the originator of street photography, was famous for his candid camera and street photography. He is a milliner himself, and after a series of street shooting works, he became a fashion photographer in The New York Times.

Bill Cunningham who is shooting in the street. (Photo/new york Museum of History)

Subsequently, many professional photographers turned their subjects from celebrities to street people. They were fascinated by the urban street environment and the mental state of people in it, and took many unforgettable street photographs so far.

Photo taken by legendary street photographer vivian maier. (Photo/"Looking for vivian maier")

In about 2007, Zhong Hao, the "street shooter", found inspiration from foreign fashion street shooters and began to take pictures of people he thought were dressed in fashion in downtown Hangzhou. Until 2010, with the rise of fast fashion in China, people began to pay attention to wearing, and street photography, as a fashion photography, gradually became popular in China.

With the rise of social media, around 2018, a large number of street auctions have emerged in China. For example, Sanlitun in Beijing, Yintai in Hangzhou, Taikooli in Chengdu, Tianjie in Chongqing and Anfu Road in Shanghai are all business districts where hipsters gather.

Anfu road street shooting is a grand occasion. (Photo/vision china)

At first, street shooting focused on capturing people’s clothes. But soon, in the battle for attention of social media, beauty became a natural traffic password. More and more street shooting bloggers began to target women groups, paying more attention to the beauty’s face value and figure when shooting.

At this time, street shooting has little to do with the randomness of "street". In other words, the public nature of "street" sheltered all kinds of irrationality when the photographer openly raised the camera.

Walking around Taikooli, Chengdu in June, you will see many people holding cameras, shooting at girls in short skirts, bare legs and revealing their waists. Some people will pose when they see the camera, but others will speed up their steps and cover their faces with mineral water bottles or fans. But this is not enough to deter the photographers. If the subjects don’t have a more explicit refusal, they will trot close to each other and continue to look for positions and angles.

A man running in the street. (Photo/Weibo)

In 2019, due to the phenomenon of chasing and blocking shots in street shooting, it caused serious interference to pedestrians and made people feel uncomfortable that their privacy was violated. Taikooli, Chengdu, issued a public notice prohibiting street shooting, stating that "unauthorized photographing/shooting is prohibited" and setting up a sign to remind people to "raise awareness of prevention and protect personal portrait rights". At present, these warning signs are still there, but the ban is gone.

Warning signs in Taikooli business district in Chengdu. (Figure/Time Video)

In fact, the problem of invasion of privacy almost exists with the birth of street shooting. In fashion street shooting, in order to avoid the risk of privacy, the most reasonable way is to obtain the consent of the subject before shooting and inform the shooting purpose.

People generally have a high degree of acceptance for some recorded humanistic street beats.

In these humanistic street photography, recording the interaction between people and the environment is the key point. Joel Meyerowitz, an American street photographer, said when explaining street photography: "I am interested in the whole street environment, not a specific person." In Joel’s lens, people are integrated with their surroundings. The structure, light and shadow of the street environment and the people in it present the rhythm of a city.

Joel Meyerowitz, an American street photographer, walks the streets of new york with a 35mm camera on his arm every day to capture passers-by. (Photo/photographer official website)

But in some photographers’ works today, the street remains unchanged, and they just want to shoot different faces and bodies. Street shooting has nothing to do with fashion and has lost its public value.

Sexual Gaze in Street Shooting

After the scandal was revealed, photographer Xiaomi deleted the video, but different versions of video clips are still popular online. The scandal has become a joke, the male client is invisible, and an inspection of the female client has just begun.

In many videos, the figure of the male party is directly cut off, leaving only the enlarged female body parts for the spectators to touch carefully. The comment area is full of comments on "genuine goods and good leadership taste", which proves the status quo that women are regarded as "appendages" under the gaze of men.

Susan Sontag wrote in On Photography, "Photography is not practiced by most people as art, it is a power tool." The behavior of street shooters aiming long guns and short guns at young women reflects the power difference between the sexes. The female body in front of the camera has become the carrier of men’s "possession" power.

People with cameras are looking for "prey" everywhere. (Photo/vision china)

In some street shooting accounts featuring snapshot, photographers not only put the camera on it, but even ask passers-by to interact with it in a provocative tone.

Previously, a female star met a street shooter on the street, and the other party held a mobile phone while shooting and flirted: "Beauty, come and say hello to everyone." The female star was angry and uncooperative, leaving a string of swearing words, which also triggered the criticism of female stars by netizens.

In the face of girls’ anti-sneak shots, the most commonly used words of photographers and their supporters are: "Isn’t it for filming to dress so well?" Not cooperating with filming means that girls are not generous and rude. This means that the authority of male gaze construction is everywhere, while women don’t even have the right to say "no".

The chase scenes and frivolous orders are uncomfortable. (Figure/short video account)

A photographer who pretends to photograph each other’s "beauty" completely deprives the subjectivity of female beauty. In other words, this interpretation of women’s motivation to dress up completely ignores the possibility of women’s self-satisfaction. It seems that women’s dress and beauty must be confirmed by men and exposed to produce meaning.

Finally, under the guidance of male perspective, the chest, long legs, exposed parts, suspenders and short skirts become the focus of street photos. The material is full of sexual gaze from men, and the audience’s sexual fantasies are also met invisibly.

The invasiveness of the camera, coupled with male gaze. (Photo/"Blonde Monroe")

What is even more disturbing after this is the flow of these photos.

These photographers often use street shooting materials to run social accounts. On social networks or short video platforms, you can see a lot of street shooting content. In order to drain, they often use labels such as "long legs", "beautiful little sister" and "fair skin". On some street shooting websites, users want to watch the full version of the street shooting video and even need to pay to unlock it.

Many subjects discovered that they had been photographed when they saw their photos and videos online. In order to better protect the privacy of portrait rights, the provisions of the Civil Code, which came into effect on January 1, 2021, point out: "Without the consent of the portrait owner, the portrait owner may not use or disclose the portrait of the portrait owner by publishing, copying, distributing, renting or exhibiting."

In addition to explicitly expressing rejection when being photographed, this provision directly requires street photographers to obtain the consent of the photographed when using their own street photographs, and not to use the street photographs beyond the authorized scope afterwards, let alone illegally use them.

You must obtain the consent of the other party before shooting. (Photo/"Follow Your Home")

But this is still based on personal consciousness, and more importantly, the attitude of the platform to these street shooting behaviors-can more censorship links be set up on the level of protecting women’s privacy? And, can you improve the efficiency of feedback on complaints?

At present, many platforms have set up complaint portals that infringe privacy and portrait rights, but the complaint cycle is very long, and it often takes several working days or even longer to get feedback. This gives the photographer an opportunity.

Back to this incident, while the whole people applauded for "catching rape", we should also realize that the flood of street shooting has extended to people’s private lives, and it is difficult for ordinary people who have been infringed to delete photos or sue each other. Only by raising the illegal cost and reducing the difficulty of safeguarding rights can vulgar street shooting gradually disappear.

Proofreading: Yang Chao

Operation: hee hee

Typesetting: Zhong Yinglin

New Trends and Influences in Fashion: Sustainability, Street Culture and Digital Transformation

Fashion, as a dynamic theme, plays an extremely key role in contemporary society, and its influence has gone beyond the simple clothing and appearance, extending to many levels of culture, society and psychology. With the passage of time, we can clearly see that some exciting trends are shaping this field.

First of all, with the increasingly prominent environmental problems, people began to pay more attention to the impact of the clothing industry on the natural environment. Traditional fashion production and consumption patterns lead to resource waste and environmental damage. This situation has aroused people’s concern about sustainability, and many fashion brands and designers have begun to reflect on their production methods and materials used.

Sustainable fashion emphasizes the consideration of environmental, social and economic influences in the process of design, production and consumption. This trend is not only reflected in the choice of materials, but also includes the choice of energy use, transportation mode and packaging materials in the production process. More and more brands began to adopt environmentally friendly materials, advocating the concept of circular economy and zero waste production. The practice of sustainable fashion includes careful selection and use of materials, such as organic cotton, recycled fiber and degradable materials, to reduce the impact on the environment. In addition, energy consumption in the production process is also paid attention to, and some brands adopt clean energy and energy-saving technologies. Transportation is also a key link, and using more environmentally friendly transportation methods can reduce carbon emissions.

Consumers’ consciousness gradually turned to sustainability, and they began to choose to support environmental protection brands and buy more durable and high-quality clothing. This consumption change not only supports the development of sustainable fashion economically, but also promotes the spread of more environmentally friendly fashion concepts in society.

Secondly, street culture is a symbol of young people at first, but with the development of the times, it has crossed different ages and become an important part of fashion. This cultural integration has brought more diverse fashion styles and broken the boundaries of traditional aesthetics. Street elements such as sportswear, graffiti elements and loose tailoring are gradually emerging in fashion design. The introduction of these elements makes fashion more creative and energetic, and at the same time reflects a unique aesthetic.

The influence of street culture makes people pay more attention to individuality and self-expression. People no longer pursue a single fashion standard, but show their unique personality and attitude through clothing. This diverse attitude gives fashion greater freedom.

Street culture pays attention to freedom, innovation and non-traditional aesthetics, which affects people’s attitudes and views on fashion. Fashion is no longer an unattainable symbol, but a lifestyle that is closely related to everyone.

Third, in the digital age, the fashion industry has also ushered in tremendous changes. Social media has become a new platform for fashion information dissemination, and people can easily obtain the latest fashion trends, trends and brand information. Fashion bloggers and celebrities share their fashion collocations and opinions on social media, introducing fashion into people’s daily lives. They have become fashion opinion leaders, influencing people’s purchasing decisions and aesthetic concepts. This phenomenon enhances the visibility and influence of the fashion industry.

The digital age has brought convenience to online shopping, and consumers can choose their favorite clothes anytime and anywhere. This change enables consumers to meet their personal needs more flexibly, and also promotes the growth of the fashion industry.

Social media platforms create more opportunities for interaction between consumers and brands. Consumers can communicate directly with brands, provide feedback and suggestions, and brands can understand consumers’ needs more accurately, thus providing products closer to the market.

To sum up, as a dynamic field, fashion is not only the surface of clothing, but also the comprehensive embodiment of environmental protection, personality and culture. The sustainable revolution, the rise of street culture and digital transformation have jointly shaped the diversity and vitality of fashion field. These trends are not only reflected in fashion design, but also profoundly affect all aspects of individuals and society.

People convey their values, hobbies and personal styles through clothing, thus establishing their own unique personal image. The culture and values represented by fashion are also imperceptibly influencing people’s attitudes and behaviors. Some fashion brands influence people’s attitudes towards society and life by advocating values such as environmental protection, diversity, inclusiveness and innovation.

As designers, we should always pay attention to the evolution and trend of fashion field, realize the importance of sustainability, and integrate the concept of environmental protection into the design process. Choosing environmentally friendly materials, adopting recyclable production mode and paying attention to the life cycle of products are all our goals in design. At the same time, we should pay close attention to the development of street culture, draw creative inspiration from it, and skillfully integrate street elements into the design to meet diversified consumer needs. With the advent of the digital age, we should keep up with the pace of science and technology. Mastering digital tools and technologies can better promote their own design works, interact with consumers, and integrate into social media platforms to establish close ties with fashion opinion leaders and consumers. This will help to improve brand awareness and visibility. By paying attention to sustainability, drawing lessons from street culture, using digital tools and transmitting positive values, we can make positive contributions to the development of fashion and lead fashion to a better future.

Author: Chen Chao

Don’t randomly choose the basic models, look at the ideas of these fashion bloggers and wear fashion charm with classic models.

As the saying goes, women who can dress are more attractive. Look at those who are really temperament. In fact, their face value may not be so outstanding, but because they can dress and their clothes are online, they always leave a good impression on people. So, as ordinary people, how should we match them in our daily lives? You can take a look at the ideas of the following fashion hipsters. They also wear fashion charm with classic models, which looks particularly amazing and is worth learning.

1, tailoring design

There are many factors to pay attention to when dressing. The first thing is to look at the tailoring and design of a dress, compared with that fancy dress. Most people are more suitable to wear this basic model in their daily life, just like a simple shirt, which is low-key and durable, and it is also very temperament when worn on the body. The cutting design is simple and does not incorporate too many complicated designs, so it is very convenient to control.

2, materials and fabrics

Another thing to look at is the fabric. A person can dress and of course choose clothes. They will choose high-quality clothes for themselves, so that they will look more beautiful when they are matched. For example, many girls usually choose these satin and velvet clothes, which are relatively advanced and still have a lot of temperament when they wear them.

3, low-key and advanced color matching

Another point is the color matching of clothes, which is ignored by many people. In fact, there are many girls who usually ignore the color of clothes when they buy clothes. They always think that as long as the style they wear is personalized enough, but if the color doesn’t suit you, it’s no use matching it yourself. We have to choose advanced colors, such as white and khaki, which are more elegant.

Especially white, a classic color, is really a color that most people will choose first. White is very eye-catching and versatile. It can be combined with all kinds of colors you like, and it will feel beautiful when you wear it on your body. Like these combinations of white and khaki, they are very elegant, simple and fashionable, and can modify your skin color.

You don’t need to buy too much clothes in autumn. After all, quality is more important than quantity. You can choose this simple knitted cardigan, which is very gentle to wear on your body. A simple knitted cardigan with a T-shirt can reflect the layering, and this collocation method is also very gentle, and you can also match it directly in daily wear.

You can also choose to wear a suit, which is very fashionable and capable. Like the following goddesses, they are concave in black, gray and white suits. It really saves a lot of time by using the matching of suits, which looks very attractive. This matching of suits adjusts the proportion of individuals’ bodies and looks intellectual and generous.

Simple sweaters also have different interpretations. Sisters can try to choose these colorful sweaters for themselves when choosing, which will make them more energetic, such as fluorescent green or rose red sweaters, which are particularly beautiful and fashionable.

Shirts with wide-leg pants are already a classic look. Sisters who are not good at matching can also match them directly. These simple short shirts with high-waisted wide-leg pants look neat and free, and they are very energetic. At the same time, they can also adjust their bodies with the help of short tops and long bottoms.

These fashionable windbreaker coats look cool and sassy when worn on the body. A medium-long windbreaker is domineering on the body, and the waist-closing design helps us to modify our figure, which can also avoid wearing dullness, and the overall look is quite easy to increase. If you’re worried that it’s not fashionable enough, just combine these boots to match it, so it’s really exciting to wear.

The charm of basic models is greater than expected. The girls above choose various basic models for themselves, which are low-key and generous and full of charm. Combining with some personalized matching skills, you can reflect your charm and add good temperament.

Disclaimer: The text is original, and the pictures are from the Internet. If there is any infringement, please contact us to delete it. Thank you. Text /9

Promoting Cultural Cohesion and Safeguarding National Cultural Trade Security

In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.

In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.

The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.

On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.

In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)

Source: Guangming Net

What are the growth opportunities for beauty this year?

"Fight the first battle"

editorial comment/noteA year’s plan lies in spring, and the industry changes and waits for no one. What new trends will emerge in the industry in 2023? Where is the new growth point of the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13th, Qingyan interviewed the founders and professionals of 30+ well-known companies at home and abroad, and helped the cosmetics industry get off to a good start with fresh views.

(in alphabetical order)


A Yan, general manager of Tmall beauty, perfume and fragrance and men’s care industry
"Brand Power"+"Goods Power" Two-wheel Drive Growth

In the future, the beauty market will show the following seven main trends: 1. In 2023, the beauty industry will show a good trend of "suppressing first and then promoting". For beauty brands, follow the general trend in the rhythm of pushing new products, and at the same time expand category richness and maximize demand creation. 2. Continue to deeply embrace the Internet and release the crowd penetration bonus. 3. The constituent party population will continue to grow, consumers will pay more and more attention to efficiency, and brands must grow through the two-wheel drive of "brand power" and "goods power". 4. Brands need to provide consumers with more emotional value through marketing, such as cultural traceability, national feelings, female power, sexism, olfactory economy, face value economy and so on. 5. The comprehensive strength of domestic cosmetics will be advanced, and domestic brands can seize this opportunity to continuously expand their own matrix. 6. In the new year, more brands will focus on improving their R&D strength and creating more patents and exclusive ingredients. 7. Policies will promote the optimization of industrial structure, force the industry to upgrade, promote the beauty industry to become bigger and stronger, and achieve healthy, orderly and high-quality development.
Rational skin care promoter bing Han

Oligopolization will continue.
Under the pressure of new regulations, enterprises are in a hurry, helpless under the influence of epidemic situation, fearful under weak consumption, the disappearance of small and medium-sized enterprises and the formation of oligopoly trend.

In the new year, oligarchy continues, small and medium-sized brands continue to be difficult, and the cosmetics industry is increasingly out of touch with ordinary people.

In the future, new brands will either have new ingredients or be rich, but in any case, they must have their own technology and characteristics, otherwise there will be no chance even if they are rich.

Haa co-founder Bai Xue

Speculation will be shuffled.


There are two kinds of innovations in the industry: minimally invasive products and great brand innovations. Micro-innovation needs to be done all the time, and it is the daily work of the brand to continuously optimize products and services according to the feedback from the market and consumers. Brand innovation takes time, such as developing new raw materials and applying for patents with high gold content, which takes at least two or three years to settle, and it is difficult to achieve it in a short time.

In addition, affected by the uncertainty inside and outside the industry, the industry flow dividend and capital dividend will gradually decrease, and the industry will return to stability and be less impetuous. Brands that do things will be more determined to do things, and speculative behavior will be shuffled.

Chen Shaojun, Chairman of China Fragrance, Flavor and Cosmetic Industry Association

Seize the opportunity of the industry from quantitative change to qualitative change

After decades of rapid development, the current industry R&D and sales have encountered bottlenecks. In terms of research and development, there is an opportunity to break through the stock through the integration of various cutting-edge sciences, but there has not been a substantial breakthrough. In terms of sales, Internet dividends, like traditional sales models, are basically stock consumption, and new breakthroughs are expected.

In addition, the industry should pay attention to cross-border cooperation, such as deep integration with beauty salons in products and sales models, and expand the space for flexible production; Attention should be paid to cutting-edge, and the ideas of these enterprises often give new inspiration to the industry.

In short, I hope that the industry will seize the opportunity from quantitative change to qualitative change based on R&D, efficiency as a breakthrough, science and technology as a guide, internal strength as a cornerstone, comprehensive innovation as a purpose and head enterprises as a benchmark.


Liang Dong, co-founder, chairman and CEO of Zhongke Xinyang

Synthetic biology will further open up the application space

At present, raw material innovation is the biggest pain point in the beauty industry. Taking domestic cosmetic raw materials as an example, it has long been dependent on imports, and its independent research and development ability is insufficient, and raw materials are precisely the focus that determines the efficacy of products and consumers’ attention. To do a good job in products, we must first do a good job in science and technology. Many domestic beauty brands are increasing their investment in basic scientific research, and upstream raw material enterprises, especially synthetic biology enterprises, are widely favored by capital and market.

Synthetic biology technology can realize the iteration of raw material production mode, improve safety, stability and biological activity, especially customize this kind of substance according to specific requirements, which can meet different skin needs and achieve accurate goals; Solve the pain points and shortcomings of many classic raw materials, and further open up the application space; Synthetic biology, as a low-carbon, green and environmentally-friendly cutting-edge production method, can effectively reduce the carbon emissions of cosmetics enterprises and achieve the national carbon-neutral development goal, which is also an inevitable choice for the new trend of Clean Beauty cosmetics.


Ding Wenfeng, founder of Shenzhen Weiqi Pharmaceutical R&D Co., Ltd.

The beauty market will continue to "look east"

China’s beauty market will continue to "look eastward", and the market focus will further shift from Guangzhou in South China to Shanghai, Hangzhou and other East China cities; In addition, many domestic counterparts are actively deploying overseas markets. For example, Vicky Technology has set up offices in the United States and France. From the category point of view, there have always been opportunities in the beauty industry, such as whitening, hair loss prevention, mosquito repellent and other market segments, and there are still many opportunities to be explored.


Innovation is bound to be the main theme. I believe that in the future, more and more new raw materials will be successfully declared in the national catalogue and become an important value in products. But good products are not only the accumulation of raw materials, but also require brands to have a deeper understanding of their own products, channels and consumers. Vicky is willing to continue in-depth study in this area, enhance her understanding of the beauty market, and share resources with the whole industry.

Fan Jun, President of China Department Store Business Association

The advantages of leading enterprises will be more obvious.


The trend of the beauty market may change: First, the advantages of leading companies are more obvious, and the group market share of cosmetics is relatively concentrated. Second, explosive information infusion and frequent marketing events have contributed to the "explosive product strategy" of the industry. Third, the number of entrants has increased and brand competition has intensified. Fourth, the rise of the national tide continues to occupy an increasingly important position.

In terms of categories, high-end functional skin care products, personalized makeup, combination suits and lipsticks will continue to show hot spots and maintain growth.


Fan Wenhua, founder and chairman of Fan Wenhua facial care chain

Online and offline must work together and be strong.


In the future, the beauty market in China will show the following trends: First, the regulation and supervision will continue to be strengthened, which will promote the development of the industry to be healthier, and at the same time, it will continue to speed up the reshuffle of the industry.

Second, for consumers, the fragmented consumption environment needs a fragmented service model. It is difficult to solve customers’ skin care pain points and needs simply by offline store experience or only by online channel sales of skin care products. Therefore, online and offline work together to meet users’ needs and make enterprises have a virtuous circle effect.

Third, technological empowerment will be further enhanced. Users will make their first choice because of "brand", but it must be "efficacy and experience" that can keep customers choosing. Therefore, we see that more and more brands begin to attach importance to research and development, and begin to analyze users’ skin problems and needs with various high-tech applications such as AR and artificial intelligence, so as to give users better solutions and experiences.


Fu Yanhong, Business Director of DSM Personal Care and Fragrance Materials in Greater China

Pure beauty is a reflection of sustainable response.


In the communication with upstream and downstream enterprises, we are glad to see that more and more brands or consumers are beginning to respond to sustainability. In fact, the popular "pure beauty" in the industry is also a reflection of sustainable response. In this regard, DSM has also been updating its product line. At present, we have updated a number of products to the Clean Beauty version, which can respond to consumers’ demands for environmental protection.

In order to maximize the positive impact, we strive to instill sustainability strategies in every stage and every field of operation. In order to promote this process, we have introduced the principles of sustainable procurement and sustainable innovation, hoping to implant the concept of sustainability at the start-up stage. At the same time, we also hope to encourage more enterprises to join the ranks of sustainability, penetrate the concept of sustainability into all aspects of business, emphasize the value of sustainability, and help our brands better serve end consumers.

Fang Xiangming, CEO of Shanghai Quanli Biotechnology Co., Ltd.

It will develop better to be specialized and strong.

In 2023, which is full of uncertainty, a big factory that does everything by itself may not be the only way to develop, but a business model that is specialized and strong and can produce flexibly will be better.

Copy a little of any new market ideas, and if you don’t continue to strengthen your core technology, it will only be consumed in the domestic market in the end. For example, some domestic manufacturers can synthesize boson, which is really powerful, but if their eyes are enlarged to the international level, can’t India synthesize it? Other people’s markets may not be smaller than ours, the cost of enterprises may not be higher than ours, and others may not be playing against the United States …

Personally, I still feel that we should take inspiration from what we are good at and inherit from China to continuously strengthen the enterprise foundation and encourage domestic counterparts to cooperate. A lot of repeated investment (especially capital and equipment) is unnecessary or even harmful for at least two years.

Fan Yuan, Vice President of Huaxi Biotechnology Co., Ltd.

Innovation in research and development of new raw materials is the key

In the future, China’s skin care market will still take "scientific and technological innovation" as the primary condition, accurate and safe skin care efficacy as the necessary condition, take research and development as the main orientation, and take the iterative upgrade of big star products as the product operation strategy to build market competitiveness and enhance brand competitiveness and consumer cognition.

Consumers’ acceptance of domestic products will be higher and higher, especially functional skin care products, and the innovation of new raw materials is the key. Consumers of beauty cosmetics and skin care in China are smart consumers, and the efficacy and safety of cosmetic raw materials are the primary factors in their choice. The classified management of new cosmetic raw materials by market supervision will further stimulate the enthusiasm of enterprises for R&D and innovation.

Huaxi Bio-raw materials started from scratch, and took the lead in arranging synthetic organisms. Two research platforms and six technical platforms built a sustainable innovation R&D system of Huaxi Bio, which ensured more development space for the follow-up innovation of skin care-grade raw materials of Huaxi Bio.

Gong Tiangui, founder and &CEO of Huaxikou

"Sustainable pure beauty" will become the main theme in the future.


Increasingly rational consumers have regarded efficacy as a hard indicator of payment, and with the increasing supervision, the beauty market has entered a new stage of success or failure based on "product efficacy".

"Sustainable and pure beauty" will become the main theme in the future. In 2023-2024, the innovative direction of skin care in the global market ranked green, pure and natural, while the domestic "double-carbon" strategy was launched, and the trend of "pure and sustainable" became more concrete. Besides paying attention to efficacy, the brand’s performance in ingredient safety, environmental protection packaging materials and corporate responsibility was becoming one of the important indicators for consumers to choose, and it was also a key link to enhance brand and product loyalty. The prosperity of pure beauty just confirms the signs of "sustainable" development.

Huang Xiaodong, Chairman of Mofa Shijia

Functional skin care is just needed.


With the increase of problem skin, and the expansion of the team of component party and efficacy party, functional skin care has become just needed. Correspondingly, consumers have higher requirements for product efficacy, safety and quality. At the same time, based on the continuous updating of user needs, category development tends to be subdivided, younger and diversified. In the overall stable development of the beauty market, product efficacy and brand protection are important considerations for beauty and skin care consumers.

In the past 15 years, Membrane Family has always focused on mask categories, leaving users with the brand impression of "specializing in masks". In the future, we will continue to deepen the cultivation of mask categories, and take efficacy as the king and precise skin care as the cornerstone, further subdivide the efficacy of mask products, accelerate the breakthrough and innovation in the four fields of anti-aging, acne, whitening and repair, deepen communication with users, and meet the needs of users as much as possible.

Huang Yongzhen, President of Amore Pacific China

The demand for functional skin care is increasing day by day.


With the change of social environment and the rise of social media, consumers in China are increasingly demanding functional skin care. More and more concepts, such as early C and late A, sensitive skin care and so on, quickly entered the field of vision of consumers in China, and the consumption mentality of functional skin care gradually matured. We believe that there is still plenty of room for development in this track in the future.

At the same time, consumers’ demand for environmentally and socially friendly products is increasing day by day, and the impact of sustainability on purchasing decisions is also increasing. To this end, we promise to embody 100% environmental/social friendly attributes in new products and carry out brand activities to promote customers’ sustainable lifestyle. For example, Yue Shi Feng Yin Lan Capsule Cream uses renewable environmental protection packaging materials and plastic-reducing replacement equipment; The bottle cap and body of Fu Li Myna’s soothing and repairing moisturizing cream are made of renewable plastic and glass respectively, and the instructions are printed on the packaging box to reduce unnecessary resource consumption.


Huang Jinfeng, founder, chairman and CEO of Yixian E-commerce

The new pursuit of skin care brings more opportunities for cutting-edge brands


With the advent of the post-epidemic era, consumers in China pay more attention to healthy lifestyles, and the demand for products to maintain skin health and solve skin problems will rise rapidly. Refinement of skin care, pursuit of use effect and more attention to product ingredients have become the new pursuit of skin care for the younger generation of consumers, which has also spawned more vertical and layered consumer demand points such as sensitive muscle repair. This will bring more opportunities for cutting-edge brands.

I believe that in the future, more beauty brands will integrate their own and external, and even global scientific research forces to launch more high-quality functional cosmetics according to the skin characteristics and problems of China people, which contains huge imagination.

Jiang shubo, manager of siqinuo brand

Raw material customization will become a brand standard.


The track is more "diversified", for example, the number of people who repair after skits, men’s skin care and medical arts will increase; Scenes are more "subdivided", such as outdoor camping and emotional healing at home, which will bring new demands; R&D is more "involuted", and raw material customization will gradually become the standard of every brand, and the first player will get a bonus.

We see that bionic, bio-fermentation, synthetic biology and precise targeted regulation are the main directions of cosmetics research and development in the future. Therefore, Schino is rooted in the track of "precise skin care" and puts forward an exclusive four-quadrant research and development formula of "precise skin care": core component screening+carrier transportation system+formula design tool+clinical efficacy evaluation, and takes the above paradigm of "precise skin care" as the guiding ideology of research and development.

Next, based on the scientific logic of the R&D model, we will strive to solve key problems such as targeted delivery, active sustained release, transdermal absorption and efficacy quantification, and make truly safe, scientific and effective products.


Kangle, head of Aauto Quicker e-commerce beauty cosmetics personal care industry

Brands can try to expand multiple channels.


From the category point of view, I think the beauty brands that focus on pure ingredients, excellent makeup effect and efficacy will be further developed. In terms of channels, beauty brands can actively try to expand more channels, such as community e-commerce, take-away platforms, etc. For example, Watson has settled in Meituan, Nature Hall has settled in Hungry, and opened up different retail channels to gain more sales growth. Possibility.

Specific to our live e-commerce platform, beauty businesses are also facing more requirements and changes. On the one hand, platform merchants must adhere to laws and regulations, serve consumers well and fulfill their trust; On the other hand, it is also necessary to continuously improve the ability of content to plant grass, and better show the product characteristics and advantages through short videos and live broadcasts.

In addition, I expect that more and more brands will make more attempts in the meta-universe layout in the future. Online purchase of products that cannot be tried has always been the biggest reason why many consumers have doubts about the quality and effect of products. The application of meta-cosmic technology has brought new ideas to solve problems, such as AR makeup fitting and virtual makeup, which can effectively restore the offline makeup fitting experience, and virtual anchor can further solve the problem of business efficiency.

Liu Wei, former president and director of dermatology hospital of Air Force General Hospital.

Skin care for children is a new direction.


At present, more and more dermatologists are joining the cosmetics industry, and they provide professional knowledge from many aspects, such as basic skin problems, basic lesions and sub-health problems, which are helpful for enterprises to set a correct direction for research and development. For example, sensitive skin, anti-aging, acne, skin barrier damage and other issues are the focus of product development.

Besides, children’s skin care is a new direction. The new regulations can not only ensure the safety of children’s products, but also provide a basis for the development of children’s products. At present, pediatricians have joined the cosmetics industry, so I think the development of children’s cosmetics will break out in the next few years. Accordingly, in the field of children’s cosmetics, it is very necessary to carry out research and development exploration and innovation, and finally create their own brands.

Professor Herry Liu, School of Life Science and Technology, Huazhong University of Science and Technology

Bio-fermentation technology helps the development and utilization of characteristic plant resources


The new regulations on cosmetics clearly point out that "it is encouraged to research and develop cosmetics by combining modern science and technology with traditional advantageous projects and characteristic plant resources". Therefore, using bio-fermentation technology to help the development and utilization of characteristic plant resources is one of the innovative angles of bio-fermentation raw materials in the future. The future trend is more likely to be the common development and integration of biological fermentation technology, plant extraction and chemical synthesis.

At present, there are three main forms of bio-fermentation technology used in cosmetics: the first is the fermentation products of special proprietary strains, such as Pitera live cell yeast essence and bifidus yeast fermentation product lysate cultivated by Bifidobacterium Estee Lauder; The second is to use fermentation technology to replace the monomer active ingredients obtained by traditional chemical synthesis, such as the hot functional ingredients such as ekdoline, sodium hyaluronate and ergothionine. The third is plant fermentation. The activity of enriching nutrients through microbial fermentation is much higher than that of traditional plant extraction methods, and at the same time, it can effectively reduce the toxicity of plant components.

Huazhong University of Science and Technology National Nanopharmaceutical Engineering Technology
Professor Liu Wei of Research Center

Cosmetics will enter a new era of "precise skin care"


In recent years, well-known domestic dermatologists and cosmetics experts innovatively put forward the concept of "precise skin care", aiming at different skin problems, through research and excavation of the mechanism of skin problems, from the precise anchoring of skin targets/functional pathways, to the precise screening and scientific combination of active ingredients, to the precise transdermal delivery of core active ingredients with high bioavailability, so as to realize "precise skin care" of functional cosmetics.

It can be predicted that functional cosmetics will enter a new era of "precise skin care" in the future, and the research and development of high-performance functional skin care products need to comprehensively apply life science and technology, as well as multidisciplinary collaborative innovation such as dermatology, dermatopharmacology, dermatopharmacy (transdermal drug delivery technology) and cosmetic formulation technology. Therefore, constructing the theoretical system of "precise skin care", guiding the research and development of high-performance and functional cosmetics, and applying innovative technologies under the guidance of innovative theories will be an important development trend of high-performance and functional skin care products in the future.


Liu Chuangao, founder of Golden Beetle

Changes in the beauty market depend more on policies.


I think a lot of big probabilities of market changes do not depend on the market or industry, but on policies. For example, for example, the "double reduction" of the education and training industry is only a guiding opinion and almost kills an industry. Therefore, what changes the industry will have in the future depends more on the policy level than on the industry or market level.

As far as beauty retail is concerned, offline and online are now in an anxious balance point, and the cost of online is not low. One of its opportunities to break offline is that the rent burden of the entire physical store can show a gradual downward trend. At present, the rent is almost the highest expense of all physical stores. From this perspective, if the future rent can decline and reach a balance, then this may be an opportunity.


Ian Xu, Head of HARMAY Huamei Market and User Operation

The consumption potential of male cosmetics market is great.


The loose epidemic policy and the return of offline people will bring a recovery period for offline people entering the store. Matching the increase of passenger flow, further promoting the degree of specialization in the service field and thus promoting the transformation will become the focus of the store. At the same time, it will also be an advantage opportunity under the new round of policy stimulation to build brand power, enhance the brand memory of customers entering the store and the innovation drive of private domain communities, and keep the flow of people in the private domain of brands to the greatest extent.

With the continuous promotion of the concept of beauty and skin care, the current male consumers’ willingness to buy cosmetics and price acceptance are constantly improving. Compared with women’s cosmetics market, men’s cosmetics market is still in the blue ocean market, with great consumption potential, and the market needs to be further explored.

Mai Yaoya, Vice President (Marketing Planning) of Northbell Cosmetics Co., Ltd. and Chief Executive Officer of Northbell (Hangzhou) Company.

Cosmetics market has officially entered a rational era.


In 2022, it was called "the first year of efficacy" by many people in the industry. After a year of "efficacy education", the market’s choice of skin care products has become more and more professional, and the scientific proportion of ingredients has become the new key to appeal. CBNDATA shows that the proportion/formula of concerned ingredients is as high as 73% in consumers’ attention to the ingredients of skin care products. This also indicates that the cosmetics market has officially entered a rational era, and focusing on research and development technology, reshaping majors and seizing consumers’ minds are important breakthroughs.


Therefore, it is the direction that Northbell is working hard and will continue to work hard in the future to strengthen word-of-mouth shaping, scientifically match efficacy and bearing forms, and realize differentiated and advanced products.

Maggie, co-founder of Pellet Group

Make-up+skin care has become a trend


In the channel change, from the original "operation-driven" to "content-driven", a large number of content-driven channel enterprises will be born. Realize mutual projection between online and offline: online planting grass drives offline trial, offline service, instant satisfaction, etc. promote user purchase conversion, and feed back online product word-of-mouth communication.

On the consumer side, consumers tend to be younger, domestic brands rise, and national style elements are increasingly sought after. In addition, the consumer groups of "component party" and "efficacy control" are dominant, and consumption tends to be rational.

On the product side, innovative product thinking combining makeup and skin care is needed. At present, the cosmetics market in China is in the growth stage, and it is necessary to meet the diversified beauty care needs if you want to stand out among many brands. Consumers all hope to get long-lasting and high-performance cosmetics, especially those that use skin care ingredients to provide moisturizing and durability.

Ruan Jinjian, Deputy General Manager of Jinsheng New Materials

The overall trend of packaging materials is multi-material fusion.

In the coming year, China’s beauty market should be more finely divided, and each brand will strive to highlight its own brand power. At the same time, the beauty market will pay more attention to the individual needs of consumers, and there will be more and more cross-border brands, personalized products and cross-border products.

In 2023, the overall trend of beauty packaging is the integration of multiple materials, simplicity is not simple, low-key luxury, exquisite personality; In terms of plastic packaging containers, the proportion of environmental protection materials will be higher and higher. The market performance of beauty packaging in 2023 should be on the rise as a whole. However, due to the need for a stage of macroeconomic recovery, the proportion of small-batch orders will rise.


Wu Qinglin, founder of Merrill Lynch Beauty Cosmetics

Offline channels should do two things well.

Personally, I think offline channels should be done from two aspects. First, we should strengthen the superiority of goods. The optimization of commodities probably includes eliminating unsalable products in time, introducing new products in time, purchasing seasonal products and best-selling products in advance, and forming a reproducible product selection model. In this way, with the continuous optimization of our products, we can further improve the competitiveness of our stores.The second is team building. It probably includes these aspects: first, competitive salary; Second, there is an open, inclusive and equal corporate culture; Third, a more optimized staff training system, so as to create an excellent management team and management team.

Xie Yong, founder of Plant Doctor brand and chairman of Beijing Plant Doctor Biotechnology Co., Ltd.

Focusing on market segments is a good way to survive.

As for the long-term change direction in the future, in fact, the markets in Europe, America, Japan and South Korea have given us a good reference, that is, the market is constantly concentrated, and there is also a long-tailed differentiated market, which will lead to several things. First, a few companies will get more and more resources. Second, if they want to survive, they will either give up the market, divide it or occupy some more differentiated market space.

China is a market with a vast territory, very complicated levels, and its consumption habits and customs are greatly different from those of other countries, which also creates many opportunities for some long-tail markets of brands. If a brand wants to survive, it is a good way to focus on a market segment, which is also a way to avoid being concentrated.

General Manager of Kose Cosmetics Sales (China) Co., Ltd. Kazuhara Shinohara

Will pay more attention to the creation of new beauty methods.


Skin care products, especially high-end skin care products, not only exert their strength in efficacy, products and technology, but also pay great attention to the texture and aroma of products. These elements are also very necessary for the success of a skin care product. Good packaging, skin feel and fragrance will bring people a sense of pleasure. This sense of pleasure can give people psychological hints, which will stimulate the spirit and make the body and mind happy, thus achieving a good skin care effect.

Therefore, compared with the breakthrough in composition, brands like Deke, which rely on the concept of "comprehensive beauty", will pay more attention to the creation of new beauty methods. In the future, we may focus on the adjustment and creation of the internal mechanism of the human body, for example, by promoting the production of happy hormones in the human body, to strengthen the beauty of the body itself.

Wei Xue, Managing Director of Northeast Asia of Beiersdorf Group

Technology skin care and precision skin care have become the new normal.


Under the background of economic recovery, China’s fast-growing domestic consumer market is an important development opportunity for us. The rapidly growing demand of China consumers for high-quality and personalized products naturally brings us huge development space for foreign-funded enterprises.

Looking into the future, consumers’ demand for products will change greatly, and they will constantly improve the requirements of product efficacy, which will make scientific skin care and precise skin care become the normal state in the future. At the same time, we also found that China’s digital technology innovation is a very valuable opportunity, which is also an important factor to attract many enterprises to invest and develop in China.

Nowadays, the mode of "technology+skin care" has become an important development direction of the industry in the future. Therefore, in terms of digital construction, Beiersdorf has been perfecting the digital infrastructure construction and actively establishing his own digital talent pool with the help of digital platforms and tools. Strengthening cooperation with China enterprises in innovation, especially in digital economy, is undoubtedly of great significance to enterprises.

Yue Min, General Manager of Baiyuete Biotechnology (Shanghai) Co., Ltd.

Strong efficacy mask is still the first choice for brand star products.

Aiming at the skin care needs of specific people, providing diversified life and different scenes, ampoule essence and powerful facial mask are still the first choice for brand star products. In addition, the functional food sector is also one of the future opportunities. Baiyuete has completed the research and development of TCI999 ancient prescription bacteria with the efficacy of large-scale IRB human clinical experiment and TCI188 tooth-whitening beneficial bacteria fermentation essence, which can expand the horizontal product sales matrix for the brand. Recently, we also launched a new probiotic cream for children’s skin allergies, which will be on the market soon.

Jolie, founder of Luoyang Color

Specialization will become the core competitiveness of physical stores


After several years’ development and the change of consumer habits caused by the epidemic, online new media will gradually become the main channel, and physical stores will face a more serious traffic crisis. In the future, physical stores will definitely strive for the ability to retain customers and lock customers, and specialization will become the core competitiveness. Therefore, products and services are constant topics. As a physical chain, we need to provide consumers with differentiated products and services with visible effects.

Zhu Hong, General Manager of Guangzhou Zhongtong Biochemical Products Co., Ltd.

Meet the needs of market segments

The breakthrough point of cosmetics lies in creating products to solve the demand, just as P&G’s earliest 2in1 shampoo solved the problem of convenient hair washing, and has been leading the market for 30 years. Many of our current cutting-edge brands are meeting the needs of increasingly segmented people. No matter how big this group is, as long as it is really in demand and can form repurchase stickiness, there will be a chance to form a breakthrough point. The improvement of current information and data services can get inspiration from past experience to create products, but the key to the breakthrough point of products lies in people, and the truth that customers don’t know what they don’t know is eternal.


Zhang Chubiao, Chairman and President of Danzi Group

Brand Breakthrough Driven by Category


Generally speaking, China consumers are upgrading from basic skin care to exquisite care, and the sales of essences, creams and high-end masks will be further improved; At the same time, users’ pursuit of skin care products has entered a high-quality stage, and it is becoming more and more mature for domestic products to focus on creating high-end star items and drive brands to break through by categories. There are only a few basic categories of skin care products and make-up, and it seems that they have almost been finalized.

However, if we have in-depth insight from the perspective of users, we can find many opportunities for innovation. Taking facial mask as an example, after the basic models of facial mask and mud film, peeling facial mask, good night frozen mask, bubble facial mask and freeze-dried facial mask have appeared in the industry. Now, there are some brands that combine micro-current into the face film, and also add the effect of electronic beauty.

I think, because the market in China is large enough, as long as it can meet the needs of a small number of people, it can support the survival and development of a category or brand.

Zheng Chunying, Chairman of Galand Group

In 2023, "digital drive and efficiency are king"


In 2022, thanks to three years of digital construction, organizational change and product innovation, Galand achieved sales of +2.6% year-on-year and maintained 43,000 retail terminals; 15.04 million new consumer data assets were added. More importantly, we have also gained a lot in digital transformation. At present, the proportion of our digital camp has reached 98.8%, which is 50.8% higher than that of 2019. The proportion of digital retail reached 67.1%, an increase of 105.7% compared with 2019. Among them, Nature Hall’s digital revenue accounted for 99%, and omni-channel digital retail reached 67.2%.

Facing 2023, Galand Group will increase its revenue, that is, the target will increase by 18%; But also a substantial increase in profits; We also need high-quality growth, that is, from scale growth with only sales volume but no quality to quality value growth. To this end, we need to do the following three things well: carry out overall organizational changes; A plate of goods should begin to play a role in improving efficiency and reducing costs; Strengthen process management and improve performance management.

At present, we are in an era of increasing uncertainty, and we don’t know what will happen when we wake up every day, and the business risks of enterprises are getting bigger and bigger. Everyone should have a clear understanding of this. In the new year, we need to go hand in hand with the brave, face the severe external situation together, set higher goals and make major changes: digital drive and efficiency are king.


Rambling, just want to explain what is "culture"

Why do you want to talk about culture? Because people can’t do without culture. People practice culture all the time.

What is culture? The dictionary says: culture is the sum of material wealth and spiritual wealth created by human beings. Especially spiritual wealth, such as literature, art, education, science, etc.

Of course, the popular concept of culture is not so beautiful, probably because people like elegance, so everything they want to culture has become culture. The least funny thing is that even the toilet has become a culture. In fact, the toilet can really be a culture. Because culture is a collection of human activities and human history.

In textbooks, "culture" is a word and the label is a noun. But I always think that culture is a combination of two words, or a phrase. First, "Wen" is a noun, and the last word is "Hua", a verb.

In fact, culture is a process. The process of culture is the process that the whole human society bid farewell to primitiveness and ignorance, and to ignorance and barbarism. The process of culture is the process of human civilization.

Culture is not civilization, but only when culture exists can civilization exist. Culture is the foundation of civilization. Without culture, there is no civilization.

Therefore, as long as human beings exist, culture must exist, and as long as there are human beings, culture must exist.

This is culture.