Special feature of 1905 film network The New Year’s Day slot ended with a total box office of 1.02 billion, but the afterheat of four main films of the New Year’s Day slot still lingered. In the next two weeks, we ushered in a number of new films of different types to be centrally booked as the transition period after the New Year’s Day slot. Will the "post-New Year’s Day slot" make a good start for the upcoming Spring Festival slot?

Every year, there is a slot between New Year’s Day and Spring Festival, which is close to one month. This slot is not popular in the traditional sense, but as a transition between the two big slots, many films with relatively less outstanding sales will choose to be released at this time.

Wu Yanyu, a film critic, mentioned: "Last year and the year before last, many domestic films were in a state of backlog, which was a stock, and it was also a storage period, so many films would choose to be released at this time. These films may be’ small and beautiful’ and don’t expect to be an explosion, but you can take a look at this schedule. "

Because it is during the winter vacation, the largest number of films released after the New Year’s Day this year are cartoons, such as those produced by Disney, and animated movies that have assembled many classic animated images in China.

For the "off-season" of this film market, there are also many small and medium-sized films, which are chosen to be released at this time: for example, the film with the theme of Northeast China, the first Chaoshan family comedy film, and the film focusing on ice and snow sports.

Among many films, as the first Hollywood blockbuster in the new year, it was the first to announce the final file, and now the number of people who want to see it has reached hundreds of thousands. The IP "Matrix" has a broad audience base, and it is also the only Hollywood blockbuster in this schedule. Can "Matrix Restart" set off a movie-watching craze?

Wu Yanyu is not optimistic about the box office performance of "The Matrix Restart": "On the one hand, the word-of-mouth of the film has slightly collapsed overseas, on the other hand, it has chosen a very bold distribution method, and the network is synchronized. This time, basically, it can be said that the bottom has been seen overseas, but because the audience base is indeed relatively large, the basic film should still be able to be maintained. It is really difficult to predict whether more people can enter the cinema by word of mouth. "

Every year after the New Year’s Day, New Year’s Day movies are the main growth force of the box office. This year, both "Hug You Through the Winter" and "Hug You Through the Winter" have a strong box office appeal, including the fact that the film continues to release materials on Tik Tok and other social platforms. It can be seen that the film still hopes to get more long tail effects in the future.

At the same time, the Spring Festival movies can be said to be menacing. So far, eight films of different types have been booked for the Spring Festival, and then there will definitely be a flood of promotional materials, which will impact the popularity of the films released in mid-January to some extent.

Huang Xiaomin, deputy director of the marketing department of UME Film Group, a Chinese cultural cinema line, mentioned the film arrangement in this schedule: "It will be relatively stable after New Year’s Day and before the Spring Festival. Now, January is definitely dominated by richness, and Hollywood blockbusters will definitely give themselves a reasonable space, especially on weekends. In terms of film arrangement, it will also give the family audience a certain space, and more customers will put the viewing opportunity on the Spring Festival later. "

For films after New Year’s Day, it is actually better for the overall market if the market can keep the two movie-watching enthusiasm of New Year’s Day and Spring Festival in a relatively stable state. However, from the perspective of the overall film market and the broader market, it is not the big schedule that leads to high box office, but there are also excellent films between the big schedule and the big schedule, and there are also relatively less cold market situations, which is more beneficial to the China film market.

　　The east is not bright and the west is bright. There are many "friends" and many roads. Under the background of shrinking global demand, China’s foreign trade "friend circle" has been expanding, and a large number of foreign traders have also taken the initiative to attack new markets that were almost blank before.

　　Homeopathy for

　　According to customs data, in the first half of this year, the national import and export decreased by 4.7%, exports by 3.2% and imports by 6.7%. Specifically, among the 26 major countries (regions), 7 countries (regions) showed positive growth in imports and exports, and 8 countries (regions) achieved positive growth in exports.

　　Among them, the export growth rate to Russia is the fastest, reaching 78.1%, followed by Singapore, with a year-on-year increase of 37.2% and South Africa with a growth rate of 13.9%. In addition, China’s exports to ASEAN, Malaysia and Thailand increased by 1.5%, 2.5% and 0.4% respectively. Exports to Australia increased by 0.7%.

　　"Our export growth to Russia far exceeds that of other regions." Liu Mingyang, general manager of Yiwu Ouchi Import & Export Co., Ltd. told CBN that the export to Russia increased by more than 50%, while in other regions it was generally around 20%. In addition to Russia, Southeast Asia is the new market they will focus on this year.

　　Liu Mingyang is a foreign trade veteran in the field of cross-border e-commerce. Benefiting from the rising trend of cross-border e-commerce, the company’s export performance rose against the trend, and he also learned the ability to flexibly adjust the market with the help of big data. In fact, targeting the main battlefield at Southeast Asia and Russia is a strategic change he made in the second half of last year. The way is to use the digital technology of cross-border e-commerce to find markets with rapid demand growth and corresponding hot products at a lower cost, and then find matching buyers through hierarchical management to realize the so-called "finding the blue ocean in the Red Sea".

　　In his words, it is very difficult for Chinese to sell a product in a strange overseas market, because he doesn’t know the local living habits, and by using digital methods, he can quickly grasp the real and specific needs of overseas markets and help them to have a definite purpose.

　　Like Liu Mingyang, Su Wei, the general manager of Shanghai Zhongda Kangjin International Trade Co., Ltd., also belongs to the trend.

　　Su Wei told CBN that they will focus on developing the "Belt and Road" market this year. Affected by trade friction, they found a cooperative garment factory in Vietnam as early as 2017. Last year, about 20% of the production capacity was placed in Vietnam and 80% stayed in China. Vietnam’s investment stranded by the epidemic is expected to continue to expand this year, which also allows them to target the market in Vietnam and its surrounding areas.

　　Affected by the global economic downturn and the outward shift of production capacity in Southeast Asia, Su Wei said that as a OEM of European and American clothing brands, their overall export decline was more serious this year, and the sales of one international brand were halved, and the orders they received were also discounted.

　　In addition to looking for more cooperation from international brands, Su Wei saw the growing demand for localization of supply chain from brands under the downward background. On the one hand, the orders originally produced in China for export to Europe and the United States are indeed being "de-China" more and more, which urges them to continue to increase the proportion of production in Vietnam and at the same time explore the local and Southeast Asian markets; On the other hand, the production lines of international brands aimed at China’s mainland market are becoming more and more localized. "They hope that the products in China market are different from those in other countries, and they also hope that all these products will be produced in China to get a faster response.". This adjustment has also enabled them to gain more orders for the China market.

　　Yuan Xiumei, general manager of Zhejiang Zhihua Home Textile Technology Co., Ltd., has just returned from an exhibition in Australia, which is the new market they will focus on this year. She told CBN that to open up a blank market, it is necessary to understand the market through various channels, then find products that are not available in the market, and then introduce these new products to local customers in a targeted manner, "if you are interested, you will go to the local area to pursue victory."

　　Lv Daliang, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said at the press conference of the State Council Office on July 13th that in recent years, the vast number of foreign trade enterprises in China have fully exerted their subjective initiative, actively responded to the changes in the international market, pioneered and innovated, and while stabilizing economic and trade exchanges with developed economies, they have also explored regional markets such as developing countries and ASEAN, and made positive progress in the diversification of trade markets.

　　Apart from ASEAN, in terms of RMB, China’s import and export scale to Latin America, Africa and Central Asia increased by 7%, 10.5% and 35.6% respectively in the first half of the year, both higher than the overall import and export growth rate in the same period. Since 2020, ASEAN has maintained its position as China’s largest trading partner for three consecutive years. China’s import and export to Latin America has maintained positive growth for six consecutive years, and exceeded 3 trillion yuan in 2022. The five Central Asian countries have become new growth points of China’s foreign trade. Last year, the growth rate of China’s import and export to the five Central Asian countries was higher than that of the whole import and export in the same period. At the same time, China’s import and export to countries along the Belt and Road increased by 9.8%, 7.7 percentage points higher than the overall growth rate, accounting for 34.3%, up 2.4 percentage points year-on-year; Imports and exports to other members of RCEP (Regional Comprehensive Economic Partnership Agreement) increased by 1.5%.

　　The change of foreign trade "friends circle" has made the demand for cross-border transportation of China-Europe trains strong.

　　According to the data of China National Railway Group Co., Ltd., in the first half of this year, 8,641 trains were operated in China and Europe, and 936,000 TEUs were delivered, up by 16% and 30% respectively. Among them, there were 4,620 trains and 499,000 TEUs, up by 16% and 29% respectively. The return journey was 4,021 trains and 437,000 TEUs, up by 16% and 31% respectively. Up to now, China-Europe trains have accumulated more than 73,000 trains and 6.9 million TEUs over the years, reaching 216 cities in 25 European countries.

　　make one’s way up stream

　　In the battlefield of global trade, there are both wise men who follow the trend and warriors who go upstream.

　　Customs data show that in the first half of this year, China’s import and export to the EU, the second largest trading partner, decreased by 1.4% compared with last year, while exports and imports decreased by 6.6% and 1.4% respectively. Imports and exports to the United States, the third largest trading partner, fell by 14.5%, while exports and imports fell by 17.9% and 3.7% respectively.

　　For Wei Guowen, general manager of Ningbo Baolinda Import & Export Co., Ltd., even though the American market is shrinking as a whole, there are still a lot of business opportunities. This almost blank battlefield for them is in line with their original European-oriented market positioning — — They are all mid-to-high-end mature markets willing to pay for brands and personalized IP.

　　Wei Guowen told CBN that after several years of product development and customer communication, the American market has finally increased this year. "This year, the American line has grown very fast, making up for the decline in Europe and bringing about the overall growth in the first half of this year."

　　Ding Yandong, general manager of Ningbo Remankes Door and Window Fittings Co., Ltd., has visited nearly ten countries this year and plans to leave for Australia and the United States in the second half of the year. The United States is actually a land that this "trapeze artist" has never set foot on.

　　"The previous orders have been good, and they have not paid attention to the US market. To a certain extent, they are also affected by technology, equipment and personnel." Ding Yandong told CBN that with the improvement of the enterprise’s own technical iteration and market development ability in recent years, they decided to go to the United States to explore new markets this year, and at the same time, they also took samples to meet customers who had contacted but had not successfully placed orders.

　　In order to improve the success rate of taking orders, Ding Yandong had communicated with five or six customers in the United States for several rounds before leaving, "I will try to win the order when I meet you". If it goes well, it is expected that the order I can win will account for about 15% of the company’s annual orders.

　　In addition to opening up the blank market, Ding Yandong also plans to build his own factory and expand production capacity. In the face of the current grim situation, this kind of investment behavior is not brave. In his view, the company’s volume is still small, the space for decline is limited, and the space for growth is still bigger. In the period when the market lacks confidence, contrarian investment can get sufficient policy support and land and equipment at the right price. Therefore, taking advantage of the adjustment period to expand the market territory and open up more new markets will be the driving force and business opportunities for them to maintain their growth in recent years.

　　In the first half of this year, although Ding Yandong also felt obvious downward pressure from May to June, the company as a whole still maintained a growth rate of around 20%. According to his estimation, the landing of the new factory in two years will multiply the production capacity several times. He has a preliminary plan on whether the future production capacity can be saturated — — It can be co-built and shared with partners in the industrial chain. More generally speaking, it will be one of the ways for them to realize transformation and upgrading in management and operation from today’s venue tenants to future landlords.

　　"Since the beginning of this year, the external challenges faced by foreign trade have obviously increased. the State Council has timely introduced policies and measures to fully support foreign trade enterprises to explore the market. In general, in the face of a severe and complicated external environment, foreign trade withstood the pressure in the first half of the year and showed strong resilience. " Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, said at the press conference on July 19th that looking forward to the second half of the year, China’s foreign trade is facing many uncertain, unstable and unpredictable factors, and the economic and non-economic factors are intertwined, so the situation is extremely severe. However, the supply chain of China’s foreign trade industry chain has strong resilience, and China’s foreign trade enterprises are tempered and grown up in the international market competition, with inherent innovation ability. The throughput of foreign trade goods and containers monitored by the transportation department is also increasing, and the actual cargo entry and exit is still relatively active. Therefore, we are optimistic about the prospects of foreign trade in the second half of the year.

Text | Zhang Yuqi Wu Ni
Editor | Yin Lina
Cartography | Li Ziya

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Write in front

The Party’s Report to the 20th CPC National Congress emphasized "making good use of red resources" and "focusing on cultivating new people of the times who are responsible for national rejuvenation". The broad masses of soldiers and civilians in Dandong City, Liaoning Province consciously carried forward the spiritual pedigree of the Communist Party of China (CPC) people, which originated from the great spirit of party building, carried out in-depth publicity and education on socialist core values, and deepened education on patriotism, collectivism and socialism, and achieved remarkable results.

The relevant departments of the military and local governments jointly visited the glorious home, and the stories of the military martyrs became fresh teaching materials for everyone to learn spiritual strength and learn to publicize and implement the spirit of the 20 th Party Congress.

Listen to the hearts of martyrs

-A Record of the Joint Military-civilian Visit to the Glorious Home in Dandong City, Liaoning Province

■ Li Wei Cui Peng Ning Honglin

"The country gives status, and we have to do something."

Liu Shuying and Lin Ping: Mothers are kind and filial. Xie Liang

(1) father and son together on the battlefield.

Haven’t arrived at the martyr Fengyun Lin’s home, the old man with silver hair in Liu Shuying was already greeted at the door.

"I was only 54 years old when Fengyun died, and the standard of pension and living allowance given by the state has been raised continuously for more than 40 years …" Liu Shuying, who just sat down in the living room, was 97 years old. The Certificate of Revolutionary Martyrs is hung on the west wall of the living room. On February 17th, 1979, Liu Shuying’s lover, Fengyun Lin, then the former deputy political commissar of a division in shenyang military area command, died heroically in an important military action.

The relevant leaders of the Propaganda Department of Dandong Municipal Committee introduced that "Fengyun Lin and their son Lin Ping also participated in important military operations at the same time." At that time, Lin Ping served as the leader of the combat team in the 9 th Company of a certain regiment. After his father died, he endured grief and continued to fight, serving as the acting platoon leader to lead the whole platoon of soldiers to complete the task well.

After returning from the battlefield, Lin Ping comforted his sacrificed father with excellent work performance and rewarded the honor and status given by the country. As the deputy company commander, he made the company’s agricultural and sideline production a "model demonstration unit" in the military region; As a staff officer, section chief and section chief, he became a model of the Sixth Meeting of Staff Officers, a model of cadres, an excellent grass-roots officer and an excellent military commander in the military region. He served as the political commissar of the People’s Armed Forces Department and led the militia to plant trees and help the poor. The People’s Armed Forces Department was commended as the "National Advanced Unit for Poverty Alleviation".

"After his retirement, he is still a member of the Municipal Committee for Caring for the Next Generation and a member of the Veterans’ Report Group …" Vagrancy, deputy director of the Retired Military Affairs Bureau of yuanbao district, Dandong City, said that from Lin Ping, he can better understand why the party’s Report to the 20th CPC National Congress emphasized that "all party comrades must be Do not forget your initiative mind, remember their mission, be modest and prudent, work hard, and be brave and good at fighting".

Liu Ge, Liu Wei and Mother: Happy Moment. Photo by Yang Jianmei

(2) children are all models.

In the home of Liu Rifang, a martyr in the gorgeous city community of Dandong City, a large banner photo of more than two meters long and hundreds of people taking a group photo is particularly eye-catching. "This is a photo taken on July 11, 1963 when my father went to Beijing as a representative of the’ Four Good Companies’ to attend the commendation meeting of the military region." Liu Rifang’s daughter Liu Wei pointed to a handsome young officer in the photo.

Liu Rifang joined the army in 1947, fought in the DPRK twice, and repeatedly made meritorious military service. His greatest expectation for his children before his death was that everyone should "serve in the military, join the party and become a model".

"Our four brothers and sisters followed their father’s wishes, all served in military service, joined the party, and all became post pacesetters or models." There are 4 siblings and 19 honorary certificates, which have become a vivid footnote of Report to the 20th CPC National Congress’s proposal of "strengthening the construction of family education and family style": Liu Wei, the eldest sister who worked in the civil affairs department for 33 years, was a model worker in the civil affairs system of Liaoning Province before retirement; Liuyong, who works in the material department, was a post model of Liaoning material reserve system before retirement; Liu Ge is an advanced worker in the agricultural bank system at the city and county levels; Liu Gang, who was laid off from a state-owned enterprise, was kind and helpful, and made a name for himself in his part-time job, becoming the "most beautiful retired soldier" and "a model of learning from Lei Feng" in Fengcheng City, Dandong City.

Charlie and the child: Being a model. Sun Wenwen photo

(3) don’t miss lectures in a wheelchair.

At the martyr Ding Lei’s home, the martyr’s wife and teacher of Liaodong University, Charlie, told us that in October 2020, when her lover died trying to save a child from drowning, she was pregnant for five months.

On May 21 last year, Charlie’s ankle was accidentally injured. After the operation, she wore a plaster cast and insisted on taking a wheelchair to the classroom to give lectures to the students. The school has set aside a room for her to have a rest after class. "During the day, I sit on the folding recliner at the back of the classroom; In the evening, tutor students at any time, killing two birds with one stone. " Optimistic Charlie joked with a smile.

"During the COVID-19 epidemic last year, Charlie used WeChat video connection during the isolation period to help more than 20 college students with their homework." According to the leader of Liaodong College, Charlie was rated as a model teacher by Dandong City. During the discussion and exchange of studying, propagating and implementing the spirit of the 20th Party Congress in Dandong Veterans Affairs Bureau, relevant leaders introduced that there are 192 families of martyrs like Charlie in the city, and the total number of martyrs’ survivors and descendants is 490, of which more than 78% are role models or models in their posts or industries.

"The government gives preferential treatment, and we can’t slack off."

Ma Shuyan: Old and studious. Photo by Cui Peng

(4) the village first built buildings.

Not long ago, when we arrived at Ma Shuyan’s home, the 70-year-old daughter of Ma Honghe, a martyr to resist US aggression and aid Korea, she was feeding, supplying water and cleaning chicken manure with intelligent equipment.

"The temperature and humidity in the henhouse are relatively constant …" Ma Shuyan introduced that this intelligent ecological breeding system for chickens and ducks has reduced the breeding cost through ecological breeding, and the quality of eggs and ducks has also been significantly improved.

As the only daughter of a martyr, Ma Shuyan lived a tight life in her early years and has been living on government preferential payments. After her husband died, she once became a poor household in the village. That year, the town government sent her 200 chickens, which were carefully fed and sold for several thousand yuan at the end of the year. Raising chickens tasted the sweetness. In the second year, Ma Shuyan expanded the scale of breeding and raised 1,600 chickens, earning more than 30,000 yuan at the end of the year.

"The government gives preferential treatment, and our military families can’t slack off." After getting rich, Ma Shuyan first built a two-story building in the village. Driven by her, more than 2,900 villagers in the surrounding villages of the local area made a fortune by raising chickens. Learning to understand the content of rural revitalization in the Party’s Report to the 20th CPC National Congress, Wang Jianxin, commander of Dandong Military Division, said: "To build beautiful countryside, we need more advanced models like Ma Shuyan to lead the way."

Guan Hongyue: Less and diligent. Jiang Jian

⑤ The elder brother and sister are 19 years old.

"My brother died at the age of 19, and I was admitted to college at the age of 19." Guan Mingyue, a martyr from Li Jiacun in Shalizhai Town, Fengcheng City, said this when his sister Guan Hongyue was full of thoughts for her brother. How happy it would be if father and brother were still here and shared her joy!

This used to be a happy family of four, parents, son and daughter. Sixteen years ago, Guan Mingfu, who served in a certain armed police unit, died in a military exercise. His father couldn’t bear the pain of losing his son and died after being hospitalized intermittently for more than three years.

"Red Crescent is very competitive and strong." Wen Shuyan, the mother of the martyr, proudly introduced, "This year’s college entrance examination was unveiled, and she was admitted to Liaoning University of Finance and Trade."

"Neighbors say that my mother is an iron man, and sometimes she works three jobs alone. Some time ago, the nail of the left thumb was smashed off, and I was not willing to delay a day’s work. " Guan Hongyue said distressfully.

"The government gives us preferential payments, rural subsistence allowances and poverty alleviation subsidies every month, and relatives and friends also help us. The more so, the more we can’t slack off." Wen Shuyan said contentedly, "On the day when Red Crescent received the university admission notice, don’t mention how happy I was, and I felt that it was worth it to be bitter and tired again. The foreign debt has been paid off, and Guan Hongyue’s tuition fees need not be worried. There is no shortage of this in life. What is not enough? "

Nowadays, the two village committees organize to study, publicize and implement the spirit of the 20th Party Congress, and Wen Shuyan’s mother and daughter have become an example for the villagers to pay tribute.

Zhang Lianju and Wang Liyan: Mother and daughter are United. Photo by Chen Wei

⑥ "working girls" return to their hometowns to set up factories.

In Tongyuanbao Town, Fengcheng City, Dandong City, the entrepreneurial experience of the elder sister and younger sister of martyr Wang Liguo has become a wonderful case for the villagers to study, publicize and implement the spirit of the 20th Party Congress.

In the winter of 2011, Changsha City, Hunan Province suffered a freezing disaster. After retiring, Wang Liguo, who worked as a road manager in Changsha Road Squadron of Linchang Expressway Management Office, died in his post. At that time, his mother was sickly, and his sister Wang Liyan and sister Wang Liping faced the problem of re-employment.

"During that time, my mother said every day that the government had given enough preferential treatment to the survivors of our martyrs. We should all stand on our own feet and live a good life with our own hands."

"Our two sisters almost went out to work when my mother pushed and drove them out." Sister Wang Liping said that the two sisters worked in an equipment company. They started from the most basic neck-pulling process of making thermometers, studied hard and practiced hard, and asked if they didn’t understand. In less than two years, they learned the production process of thermometers all over again, and became the famous Aauto Quicker among all employees. In five years, the two sisters grew up step by step from workshop workers, group leaders and administrators, and eventually both grew up to be workshop directors.

In 2019, Wang Liyan and Wang Liping resigned and returned to their hometowns to start businesses, and received financial support from the local government. "The government can think for us, and we must also contribute to the government." After their factory was officially put into production, they recruited local young left-behind women to work flexibly at home. Starting a business and getting rich does not forget to repay the neighbors. When the neighboring villages are flooded, they donate generously. When there was an COVID-19 epidemic in the local area, they offered masks, disinfectant and other materials to the duty card point for epidemic prevention and control.

Now, deeply understanding the Party’s Report to the 20th CPC National Congress’s proposal of "consolidating and expanding the achievements in tackling poverty and enhancing the endogenous development momentum of poverty-stricken areas and people", "working girls" returning to their hometowns to set up factories has once again become a hot topic for local cadres and people.

"Society gives care, and we convey warmth."

Wang Xue: a pioneer in fighting epidemic. Gao Binshuo

⑦ Two heavy honors

Walking into the home of martyr Hu Yulong, the newly renovated house is spacious, clean, bright and tidy, which makes people shine at the moment. Wang Xue, Hu Yulong’s wife, said with regret: "In August 2020, Hu Yulong came back from the army to visit relatives. He just finished decorating his house and died in the flood before he could live."

The husband is a hero, and the wife is not behind. When the COVID-19 epidemic spread in Dandong City, Wang Xue was the first to submit an application letter to the First Hospital of Dandong City. After 77 days of continuous fighting in the anti-epidemic isolation area, she lost more than 8 kilograms.

Prior to this, Wang Xue suppressed the pain of losing her husband in her heart, and compiled more than 290,000 words of "Clinical Notes for Nurses" in one year. People in the industry read it and praised it again and again. "This notebook details the nursing details of common cases in detail and can be called a model teaching material for nursing cases."

"After Hu Yulong’s sacrifice, all walks of life offered love in different ways, which made our whole family feel warm." Wang Xue said emotionally, "The society gives care, and I should pass on this warmth."

Studying, propagating and implementing the spirit of the 20th Party Congress, many people were shocked by these two heavy honors. During the two years of Hu Yulong’s sacrifice, Wang Xue won the honor twice with wisdom and sweat: last year, she was awarded the title of "March 8th Red Flag Bearer" in Dandong, and this year, she was awarded the honor list of "the most beautiful retrograde person" in Dandong.

Sun Ganye: Dedication and love of posts. Photo by Cui Peng

The pride of two generations of soldiers.

When I visited the home of Sun Jiping, a martyr of the Armed Police, I just caught up with the leaders of Dandong Public Security Department to present the honorary certificate of "Love Police Mother" to Sun Jiping’s lover Wang Guirong.

Touching the honorary certificate of "Police-loving Mother" just awarded by the Ministry of Public Security and the All-China Women’s Federation, Wang Guirong was excited. Twenty-seven years ago, she took care of her parents-in-law who had been ill in bed for ten years, and was commended as "the most beautiful and good military wife" by the Armed Police Force.

Wang Guirong recalled that Sun Jiping was an instructor of the Dandong Frontier Detachment of the Armed Police, and his son Sun Ganye was only five years old when he died saving people in the winter of 1995.

"I lost my dependence at home and felt that the sky had collapsed!" Wang Guirong said, "During that time, from the army to the place, I don’t know how many good people helped us both."

Wang Guirong, who was "helped" by love, cheered up again. After getting up at 4 o’clock every morning, he rode his bike to send his son Sun Ganye to school before going to work. For 13 years, rain or shine. After graduating from high school, Sun Ganye signed up and became a glorious armed police soldier. Later, Sun Ganye lived up to expectations and was admitted to the Xinjiang Urumqi Frontier Command College of the Armed Police. As soon as he graduated, he took the initiative to apply for service in the front-line frontier troops where his father worked before his death, and he did a good job in everything. When he was the chief officer of the detachment, his unit won the "National Demonstration Unit for Law Enforcement of Public Security Organs" and also won the collective first class merit.

Wang Guirong’s unremitting self-improvement has become the pride of the two generations of soldiers, and has also become an advanced model of "carrying forward Chinese traditional virtues" put forward by Report to the 20th CPC National Congress.

Wang Guiqin: People’s livelihood is diligent. Photo by Zhang Shaofeng

Pet-name ruby 72 years of gratitude uninterrupted line.

When I arrived at the home of Ji Guishan, a martyr who resisted US aggression and aided Korea in Yang Jiacun, Liujiahe Town, Fengcheng City, the scene in front of me made my eyes hot: Wang Guiqin, a 91-year-old widow with white hair, was sitting in the yard peeling corn.

"Grandma Wang is the best person in the world!" Village accountant Dan Dan said, "I have heard from my grandfather since I was a child that there are almost no people in thousands of families in the village that Grandma Wang has not helped."

The old man quickly grabbed the conversation: "When my family’s mouth (Ji Guishan) died, I was less than 20 years old, and the child I was pregnant with was only 4 months old. If the villagers didn’t help me move out of the ravine and help build a house, I don’t know if I could live to this day!" Since then, for 72 years, Wang Guiqin has been "repaying kindness", and which mother-in-law and daughter-in-law are in conflict, she takes the initiative to help mediate; Whose child plays truant, she helps to get back to class; When the rain fell on the farmland, she picked up a shovel and took the rain to help drain it. Whose livestock was lost, she helped to find it overnight; Which family is short of rice and salt, she takes it from her own family … Just for these ordinary people’s ordinary things, in the 1970s and 1980s, Wang Guiqin was praised as "Dandong Moral Model" three times before and after.

Today, Wang Guiqin is old and agile, and she still refuses to be idle. She has become the "grandmother" of more than 30 left-behind children in the village, helping village cadres to cook and deliver food for left-behind children. At the end of 2021, at the age of 90, she was commended by Fengcheng as "a good man in Fengcheng".

From the old man Wang Guiqin, more soldiers and civilians truly understand the practical significance of "carrying out the project of citizen’s moral construction and carrying forward Chinese traditional virtues" put forward by the Party’s Report to the 20th CPC National Congress.

Walk into the martyr’s home

■ Xu Jun, Dandong Military Division, Liaoning Province

On November 4th, Aunt Lin, a martyr’s family member whose house collapsed and proof materials were lost due to typhoon in Gekeng Town, Dehua County, Fujian Province, successfully applied for the "three genera" preferential card with the help of the county and town veterans service centers.

On November 7th, Wang Yu and Li Na, collectors of anti-Japanese war cultural relics in Shenyang, Liaoning Province, made public their wish with the help of the news media: to find "relatives" for more than 500 special cards for martyrs and send them home.

Reading the news of "One South and One North" can’t help but make people feel warm.

From caring for the martyr’s family, to the real experience of the martyr’s family’s devotion, I always think of the theme song "Meeting is a Song" of a popular military TV series a few years ago: "You once told me that meeting is a song, eyes are the sea of spring, and youth is the green river; Meeting is a song, the peers are you and me, and the heart is the young sun … "

Yes, eyes are the sea of spring. Walking into the martyrs’ homes and facing the martyrs face to face, you can always find those stories that have moved people for a long time with the eyes of "discovering beauty". In the face of interest choice, their profound understanding of righteousness is like a primrose, which makes us feel the warmth of the party and government and the civilization and progress of the times. A few years ago, 47 "glorious homes" in Xiangcheng County, Henan Province, after reaching the standard of getting rid of poverty and getting rich, took the initiative to apply for withdrawing from the subsistence allowance, so that the "life-saving money" could help the people who were in urgent need. In recent years, a large number of martyrs’ families, retired soldiers and key special care recipients in Liaoning Province have taken the initiative to apply to be river chiefs, forest chiefs, road chiefs and field chiefs, actively making suggestions and contributing wisdom and strength to rural revitalization. An army leader said that every visit to express condolences and listening to the hearts of martyrs is a purification of emotions and souls.

Yes, youth is a green river. Walking into the martyr’s home, we were shocked again and again. Most of the relatives of the martyrs are in their youth, but they have sacrificed their flesh and blood for the motherland and the people. Regardless of the war years or the peace construction period, soldiers will face sacrifices. The difference is that the former often makes the same contribution as a mountain with heroic feats in an instant; The latter often pays his life bit by bit, spreading the mountain-like credit very flat and far. In the new era of Socialism with Chinese characteristics, we are far away from the war, but soldiers often still face sacrifices: earthquake relief, soldiers straightened their unyielding backbone; The soldiers built a safe dam to fight floods and rescue. A local leader said that every visit to express condolences and reliving the heroic feats of martyrs is a correction of values and a correction of outlook on life.

Yes, it’s you and me. Walking into the martyrs’ homes, we feel more strongly that for the sake of the motherland and the people, not only soldiers can see it at ordinary times, stand out at critical moments and get out at critical moments, but even their parents, wives and even underage children often have to bear sacrifices. The martyrs who died are respectable, and the living martyrs can learn from them. Building a new era in Socialism with Chinese characteristics calls for our concerted efforts. At present, the whole country is studying, propagating and implementing the spirit of the 20th National Congress of the Communist Party of China. In many places, military and local leaders have reached a consensus that they should pay more visits to the glorious homes in the future, because every visit is an effective improvement in the quality and efficiency of the work of "double support" and a practical improvement in the unity of the military, the government and the people.

　　Xinhua News Agency, Manila, November 12th Communication: He and She in China-ASEAN Destiny Community

　　Xinhua News Agency reporter Zhao Qing Sebrina

　　China and ASEAN are linked by mountains and rivers and are as close as lips and teeth.

　　Over the years, China has adhered to the neighboring diplomatic concept of closeness, sincerity, mutual benefit and tolerance, and has persisted in being good and partner with its neighbors, and has persisted in being good, secure and rich, and constantly promoted regional cooperation.

　　On October 3, 2013, in the meeting hall of Indonesian Parliament, China leaders proposed to build a closer China-ASEAN destiny community, which pointed out the direction for the two sides to jointly build the 21st Century Maritime Silk Road.

　　Relying on the "Belt and Road Initiative", a number of flagship infrastructure projects such as Jakarta-Bandung High-speed Railway and China-Laos Railway have successfully landed in East Asian neighbors, and China enterprises have blossomed in local investment, bringing tangible benefits to people in more and more countries along the route, and their fate is undergoing tremendous changes …

　　"It’s great to have tap water."

　　The Millennium Island takes on a new look.

　　"We used to have electricity for only 4 hours every day, but now we can use electricity for 24 hours; I used to have to go to the rain pool to fetch water, but now I can use clean tap water. It’s really great and convenient. We support this project very much! "

　　Wu Lajue, a villager from Made Island on the west coast of Myanmar, told reporters excitedly while fetching water. The "project" he keeps talking about is the pilot project of the "Belt and Road" construction in Myanmar-the China-Myanmar oil and gas pipeline project.

　　China-Myanmar oil and gas pipeline projects include crude oil pipeline projects and natural gas pipeline projects. The China-Myanmar crude oil pipeline was invested and built by PetroChina and Myanmar Oil and Gas Company, starting from Made Island on the west coast of Myanmar, with a total length of 771 kilometers and a designed annual transportation capacity of 22 million tons. The project was completed on May 30, 2014.

　　On January 30, 2015, the port of Made Island was successfully opened, and large oil tankers successfully docked to unload oil. Made Island became the first stop for transporting crude oil to China. In May this year, the China-Myanmar crude oil pipeline (Myanmar section) was successfully put into operation, marking a new historical stage for the China-Myanmar oil and gas pipeline project.

　　The arrival of the China-Myanmar oil and gas pipeline project has brought about earth-shaking changes in the lives of local people. At one time, Madre Island was a remote island in the Bay of Bengal without roads, fresh water and materials. More than 3,000 islanders made a living by fishing and planting for generations.

　　Today, almost every village here has access to roads, tap water and 24-hour power supply. The island has also built a 3G mobile signal base station, and schools and medical stations are readily available. Some families have purchased agricultural diesel vehicles and motorcycles. Local residents also actively participated in the project construction, with about 1,000 people participating in the project construction. At present, about 50 people are working in the project, 10 of whom are in important technical posts.

　　At present, the port of Made Island is the first modern large-scale international crude oil port in Myanmar and has become an important window for China-Myanmar economic and trade cooperation.

　　"This is the harbor where our happy life sets sail."

　　The change of Hambantota began with the construction of the port.

　　In 2007, with the help of China, Sri Lanka began to build Hambantota Port. Ten years later, Hambantota, a small fishing village in the past, has become the most developed hub town in Sri Lanka: wide asphalt roads, advanced conference centers, sports centers, five-star hotels, Matra airport, and the southern high-speed extension line under construction … After the completion of the second phase of the Hangang project in May next year, Hangang will become a shipping and business center connecting East and West, greatly enhancing Sri Lanka’s international competitiveness and promoting Sri Lanka’s economic development.

　　Many villagers have changed the track of their lives by participating in the construction of the Hangang project. Sydney, a young Sri Lankan, grew up from an intern to a senior engineer here. He not only renovated his home, but also owned his own car.

　　"Driving on the two-way four-lane asphalt road built by China Company every morning, I feel very comfortable looking at the green rice fields passing by the car and the whirling coconut trees bathed in the morning sun." Sydney is amazed at the rapid changes in the city and proud of being able to participate in the construction of the Hangang project.

　　The Hangang project is still under construction, and visitors have been in an endless stream. A local teacher who took students to visit told reporters: "This is not only a port, but also our hope, our future and the harbor where our happy life will set sail!"

　　"Learning Chinese made me a white-collar worker"

　　10 years in a blink of an eye.

　　Starting from the wasteland of Mangyuan, the Sihanoukville Special Economic Zone in Cambodia (referred to as Xigang Special Economic Zone) has developed into the largest special economic zone in Cambodia with the largest number of employed people, and is known as a model for the "Belt and Road" cooperation between China and Cambodia.

　　Xigang Special Zone is jointly developed by Chinese and Cambodian enterprises, with a total planned area of 11.08 square kilometers. Its main industries are textiles and garments, machinery and electronics and high technology. There are complete supporting facilities for production and living here, and more than 100 enterprises from China, Europe, America, Japan and South Korea have provided 16,000 local jobs.

　　In the process of construction and development, Xigang Special Zone insists on the localization of employees, and specially runs training centers to provide local farmers with language and skills training, which also provides them with a broad development world.

　　Chen Xiuli, a Cambodian girl who works as a workshop translator in Creaer Waterleather Cambodia Co., Ltd. in the special zone, is the beneficiary of the training program. Two years ago, Chen Xiuli came to the training center to learn Chinese. She worked hard and has now become a skilled translator. "Learning Chinese made me a white-collar worker. I now earn more than 300 dollars a month, far higher than the 60 dollars of ordinary workers. "

　　At the beginning of this year, Chen Xiuli turned over a new house and bought new furniture and appliances. My parents also retired from the original factory and set up a stall in the special zone to sell sugar cane water, making more money and making life a lot easier. When they mentioned their daughter’s work and present life, their eyes were full of pride and satisfaction.

　　"I have a more accurate goal in my life."

　　Blue sky and white clouds, tree-lined.

　　Next to Highway 331 in Boradang District, Rayong Prefecture, Thailand, near the deep-water port of Lian Chabang, there is Luo Yong Industrial Park in Thailand.

　　Known as the "Industrial Chinatown" in Thailand, more than 90 China enterprises have invested in the park, which has led China to invest more than 2.5 billion US dollars in Thailand, achieving a total industrial value of 8 billion US dollars. After more than ten years of development, the industrial park has become the largest industrial cluster center and manufacturing and export base of China’s traditional industries in Thailand and even ASEAN.

　　The overall planning area of Luo Yong Industrial Park in the middle of Thailand is 12 square kilometers. At present, the development of 1.5 square kilometers in Phase I and 2.5 square kilometers in Phase II has been completed, and the land of 8 square kilometers in Phase III is being developed. After the third phase of development is completed, it is expected to accommodate 300 enterprises and create 100,000 jobs for Thailand. Xu Genluo, president of Luo Yong Industrial Park, told the reporter that China enterprises in the park are trying to integrate into the local area, using Thais as much as possible and providing more than 20,000 jobs for the local area.

　　Cai Youfu, a Thai boy, is a Thai employee of Zhongce Rubber in the industrial park. He graduated from the Chinese Department of Queen Mother University in Chiang Rai, northern Thailand and speaks fluent Chinese. After graduating from college, he entered the rubber work of Zhongce with the advantage of language.

　　"Working with Chinese has taught me a lot, and I am very satisfied with my current job." He told reporters that Luo Yong Industrial Park in Thailand is the organic carrier of the Belt and Road Initiative in Thailand. "Working in China Company, I learned Chinese’s hard-working spirit and gave me a more accurate goal in my life." (Participating in reporters: Zhuang Beining, Tang Lu, Mao Pengfei, Yang Zhou)

CCTV News:Six departments, including the Ministry of Industry and Information Technology, the National Development and Reform Commission and the Ministry of Commerce, released the list of national green data centers in 2022 at the 2023 data center green development conference held in Chengdu on May 11th.

The 43 national green data centers released this time involve the fields of communication, Internet, public institutions, energy and finance. The Ministry of Industry and Information Technology will promote the green and low-carbon transformation and high-quality development of the whole industry of data centers in a scientific and orderly manner, and continue to build a national green data center demonstration benchmark, speed up the popularization and application of energy-saving technology and equipment, and improve the standard system of energy-saving and carbon reduction in green data centers.

Cao Xueqin, Deputy Secretary General of China Institute of Electronics:The Ministry of Industry and Information Technology, together with the National Development and Reform Commission and the Ministry of Commerce, has successively selected and released four batches of 196 national green data centers, which have achieved positive results in energy saving, water saving and green transformation of energy utilization.

It is understood that the green data center evaluates the green development level of the data center from 15 indicators in four aspects: efficient use of energy, green and low-carbon development, scientific layout and intensive construction, and efficient use of computing resources. According to the 14th Five-Year Plan for Information and Communication Industry, by 2025, the computing power of national data centers will reach 3.3 times that of 2020. Accelerating the construction of a green data center has become a basic requirement for ensuring the sustainability of resources and environment.

　　Sichuan cuisine will not only not decline, but also develop strongly, and it has nothing to do with hot pot.

　　Not long ago, I was invited to a dinner party. There were many respected predecessors in the field of Sichuan cuisine. One old Li impressed me. As a chef of Sichuan cuisine, he went to Europe to participate in an international cooking competition and won the highest prize.

　　At the dinner table, when the younger generation asked about the inheritance of Sichuan cuisine culture, although Li Lao was over 70 years old, his thinking was particularly "advanced". He said:

　　Suitable for the present, it is good!

　　Today, in this article, I will talk about my understanding of hot pot culture and Sichuan cuisine culture.

What exactly is "hot pot culture"?

　　First, from the perspective of consumers.

　　The origin of hot pot is that dock workers collect animal offal that was once off the table when they were short of clothes and food, and cook it with a pot of spicy taste to get rid of the odor, which is convenient for eating and solve the most basic problem of food and clothing.

　　From this origin, we can see that the "primitive culture" of hot pot is actually a cooking method of ingredients used by low-income workers to solve the problem of food and clothing. In short, hot pot was born to satisfy the appetite. If there are other cultures, they are all derived cultures.

　　Even now, society is no longer short of food and clothing, and people are no longer eating hot pot to solve the basic demand of food and clothing, but it still has not got rid of the primitive culture of "appetite":

　　The vast majority of people eat hot pot, eating all kinds of ingredients that are scalded and scalded into their mouths, as well as the spicy taste that strongly stimulates the taste buds.

　　Based on this primitive culture, the ranking of hot pot quality is derived, first of all, the taste is good, and then the ingredients are good. Whether the ingredients are good or not has two meanings: the first is the freshness of the ingredients themselves, and the second is the presentation of the ingredients to the taste. For mass consumers, what most people care about is actually the second meaning.

　　Many ordinary consumers who like hot pot judge the ingredients of hot pot by who can fully reflect the taste of that pot: the ingredients that can fully display the taste of the bottom of the pot are good ingredients; On the contrary, no matter how high-grade or fresh it is, it is useless.

　　In recent years, many hot pot restaurants in Sichuan and Chongqing have used top-grade beef, foie gras, three-headed abalone and wild turtle to blanch, but these high-grade ingredients can’t replace the status of hairy belly, duck intestines and yellow throat, and they are only limited to some niche hot pot restaurants.

　　To sum up, from the consumer’s point of view, the hot pot they accept and agree with is that the bottom of the pot dominates the world: the bottom of the pot is the protagonist forever, and all other ingredients are supporting roles.

　　In view of this, from the perspective of ordinary consumers, talking about hot pot culture should not just talk about "all ingredients have one taste".

　　Second, from the perspective of hot pot operators.

　　For almost all hot pot operators, there is only one criterion for judging the hot pot culture they care about, and that is whether the restaurant can make a profit.

　　From Chongqing Wharf to the streets of China, hot pot has undergone earth-shaking changes in terms of brand, ingredients, space and service, and new changes will occur every once in a while. However, the bottom of Sichuan-Chongqing hot pot has hardly changed, even if there is a slight change, it is based on fine-tuning of butter, bean paste, Zanthoxylum bungeanum (such as adding spices).

　　If someone insists that the bottom of the pot has changed, then the biggest change should be due to food safety considerations, and the hot pot has changed from a recyclable bottom (old oil) to a disposable bottom. However, this change not only did not affect the development of hot pot, but also made it become the first category in the national market from the regional category of Sichuan and Chongqing markets, and made many brands as well as many hot pot operators.

　　Therefore, from the perspective of change and invariability, the core that supports and achieves generations of hot pot operators is the "invariable pot bottom". Other factors, represented by ingredients, are only constantly iterating and changing according to market needs in different periods.

　　After understanding the difference between the two, we can easily draw the following conclusions:

　　For hot pot operators, the bottom of the pot is the core element to support their long-term profit, while ingredients, space and services are the synergistic elements that play different roles at different stages. In view of this, the hot pot culture they care about is the same as consumers, and it is "a bite of the bottom of the pot to conquer the world". Therefore, from the operator’s point of view, there is no need to say that the bottom of the pot tastes single.

　　Before talking about "hot pot culture", we must first divide people and determine their identities. Different people and identities will produce different cultural definitions and value recognition. If anyone says that hot pot culture should be based on their own standards, everything else is wrong, then this person is mostly a liar.

　　So much for hot pot culture today.

Some professionals say that hot pot is "killing" Sichuan cuisine. Originally, this is the focus of today’s article. Why should we spend so much space to introduce the hot pot culture? Because I don’t agree with this view, we should make the "premise" clear before refuting it, and "hot pot culture" is this premise.

Sichuan cuisine, will it die from hot pot?

　　In September, someone wrote an article entitled "Sichuan cuisine, died of hot pot", arguing that with the prosperity of hot pot in the whole country, Sichuan cuisine gradually weakened in consumers’ cognition.

　　In fact, since last year, some catering forums have also been discussing this topic. I don’t agree that "the decline and malaise of Sichuan cuisine" is forcibly tied to the prosperity of hot pot.

　　In my opinion, Sichuan cuisine will not only not decline, but also develop strongly, and it has nothing to do with hot pot. Next, I support my argument from three aspects.

　　First, the ingredients of Sichuan cuisine.

　　Experts from all walks of life like to start with the ingredients, and let’s look at the problems of Sichuan cuisine from the ingredients first.

　　The article "Sichuan Cuisine Died in Hot Pot" said that the great richness of domestic ingredients began 20 years ago, and suddenly there were so many ingredients, the cooking of Sichuan cuisine became a big problem, and a conclusion was drawn-"For more than 20 years, the food culture of Sichuan cuisine has almost been exported."

　　First of all, I don’t see the causal relationship between the rich ingredients and the cooking problems of Sichuan cuisine; Secondly, even if there is a relationship, it is not a positive correlation as the article said, that is to say, even if Sichuan cuisine is declining, it is not because of the richer ingredients. If Sichuan cuisine is rich in ingredients, there is a lack of innovation for emerging ingredients as a whole, and there is no progress in sticking to the rules, there may be some truth.

　　I don’t want to talk about the ingredients of Sichuan cuisine, because the reason has been mentioned in the first part. Many people criticize Sichuan cuisine as much as they criticize hot pot. In particular, some people who like Cantonese cuisine are full of contempt for Sichuan cuisine.

　　Whenever someone complains about Sichuan food, saying that it is only spicy and the ingredients are terrible, a large number of Sichuan food lovers will get angry and rush to theory, but I am the opposite, not angry at all.

　　Why? As mentioned earlier, everyone’s judgment standards are different. Whether experts refute that Sichuan cuisine culture is declining or consumers complain that Sichuan cuisine is only spicy, it has not stopped the popularity of Sichuan cuisine in the national market. There are people who spit, but more people like it.

　　Second, the seasoning of Sichuan cuisine.

　　Sichuan cuisine and Hunan cuisine are expanding wildly all over the country. Why? It is largely due to the irreversible spicy taste.

　　The beauty of Sichuan cuisine lies in its taste.

　　Seeing this, some people may say that the current Sichuan cuisine has no other flavor, only spicy. Let me assume that this statement holds, assuming that Sichuan cuisine is only spicy now, which is also great. Why?

　　There are various subdivisions in the pursuit of spicy taste, which reflect the differences between spicy, spicy, sour and spicy, dry and spicy, dry and spicy, bad and spicy, and burnt spicy; In the extraction of spicy taste, in addition to dozens of fresh peppers, there are also pickled peppers of various years; In the division of spicy degree, there are not spicy, slightly spicy, medium spicy, extra spicy, abnormal spicy and other subdivisions; In the shape of pepper, there are differences such as whole use, strip, filiform, segmented, granular and velvet.

　　Many people have a shallow understanding of spicy. When it comes to spicy, they only know Chili, ignoring that garlic is spicy, ginger is spicy and onion is spicy. And this is the seasoning skill of Sichuan cuisine master in compound flavor.

　　Sichuan cuisine is diversified and diversified in its spicy presentation, and not a single word "spicy" can be simply summarized. What’s more, Sichuan food is not only spicy, it has 24 flavors, more than half of which have nothing to do with spicy.

　　There are so many flavors of Sichuan food, if consumers only remember spicy food, I think it is also a great good thing. The reason is like opening a restaurant. I have 24 dishes that I think are very classic, but consumers love only one of them, so I have opened restaurants all over the country. Is there anything more gratifying than this?

　　Third, the chef of Sichuan cuisine.

　　In fact, the reason why I hold the view and belief that Sichuan cuisine will not decline and will not be killed by hot pot is because of Sichuan cuisine.

　　Whether it is the application of ingredients or the seasoning of various flavors, it is inseparable from the group of chefs. Although there are many problems in this group at present, their existence and continuation are still the foundation of the development of Sichuan cuisine.

　　There are generally two obvious reasons for the decline of a cuisine. One is that the dishes are not accepted by the market, or they have been accepted but gradually abandoned by the market. From this point of view, Sichuan cuisine has no such possibility at all.

　　Secondly, the number of technicians who cook dishes has decreased, and the number of employees has dropped sharply, leading to the decline of cuisines. From this point of view, it seems that Sichuan cuisine has this risk, but is it really so? Not really.

　　From the scale of employees alone, the team and number of chefs in Sichuan cuisine still stand out from other cuisines. With their existence as back-end technology and the acceptance of Sichuan cuisine in the front-end consumer market, Sichuan cuisine can’t decline, let alone be killed by hot pot.

　　So, why do so many people say that Sichuan cuisine is in decline? Or, why don’t some Sichuan chefs cook Sichuan food well and go to other restaurants to work? This involves the third question today: the current dilemma of Sichuan cuisine.

The current dilemma of Sichuan cuisine: the brand is seriously lagging behind.

　　I once expressed my opinion by short video: at present, the number of stores in Sichuan cuisine must far exceed the number of stores in Hunan cuisine.

　　Many Sichuan restaurants are scattered couples’ shops, which are neither in the industrial and commercial registration system nor on the Internet platform. They are in a statistical blind area and are easily overlooked. Previously, the data circulating on the Internet that "Hunan cuisine stores exceed Sichuan cuisine" should be "the number of brand stores that can be counted". From this perspective, Hunan cuisine stores may indeed have surpassed the number of Sichuan cuisine stores, which leads to our third problem today, that is, the current development dilemma of Sichuan cuisine:

　　In the development of branding, Sichuan cuisine is seriously lagging behind, and Hunan cuisine is far behind.

　　Nationally, the famous Hunan cuisine brands include Chef Fei, Farming Record, Cooking Smoke, Wangxiangyuan, Pengchu, Lanxiangzi, Xiangchilli and so on, all of which are representative brands that have risen in the last 12 years, and most of them have established market barriers and continue to expand strongly.

　　Looking back at Sichuan cuisine, in the 12 years since the outbreak of the mobile Internet, has there been a national brand that has done very well? Chengdu’s Todd casserole is very good, and it is also a representative of Sichuan cuisine, but its stores are only in Sichuan at present, which is only a regional brand, not a national brand. What else? I don’t think so!

　　Although Sichuan cuisine does have well-known representative brands in high-end brands, and the number of stores in low-end markets also crushes other cuisines, as far as the national catering brands in the middle layer are concerned, there are almost no representatives who can get it. It is no wonder that so many people derogate from Sichuan cuisine.

　　It has a spicy and aggressive taste that is popular in the market, and it also has a large number of technical practitioners. Why haven’t there been several well-known national chain brands of Sichuan cuisine? This has become a problem that puzzles many business experts and investors, and it has also become a problem that many Sichuan catering people are not convinced but dare not say.

　　In fact, to understand this problem, we must put aside the consumer’s perspective, put aside the expert’s perspective and simply return to the operator’s perspective. Although it may not be completely right, it can explain many phenomena clearly.

　　For catering operators, profit is the core pursuit. Whether it is short-term or long-term, once there is a better and faster way to make profits, brand creation will inevitably rank lower.

　　In short, let’s look at "seven who want to".

　　First, when you can make money just by taste, who wants to really care about the quality of ingredients?

　　Those pure take-out shops that operate Sichuan style, even if they sell all junk ingredients and even all cooking bags, still make thousands of orders every month, and even open dozens or hundreds of branches. For them, there is no shortage of orders only by taste, and ingredients of course become a secondary choice.

　　Second, when young consumers all over the country can be conquered only by spicy flavor, who wants to study other flavors with heart?

　　A spicy grilled fish can sell hundreds of millions of turnover; A spicy maocai’s technical teaching can easily earn tens of millions. When a single taste can kill the market, the richness of taste becomes a secondary choice.

　　Third, when you can earn the franchise fee quickly, who wants to earn only the hard money of selling vegetables?

　　Chengdu East Street Gourmet Street is jokingly called "Merchants Join a Street" by many catering people. Many practitioners who want to make quick money want to open a shop here. It is not important whether a single store can make money or not. What is important is that the store must be popular and queued in order to join the company. When it is better to make money by joining, selling vegetables to make money has become a secondary choice.

　　Fourth, who wants to be a long-term brand when you can get enough opportunities by relying on short-term brands?

　　To open a restaurant, the traditional management idea is to do long-term business, but the market changes too fast, consumers like the new and hate the old, and the decline of many old shops also gives the market the illusion that brands cannot make long-term profits. Therefore, when short-term brands can also make profits, long-term brands become secondary choices.

　　Fifth, who wants to run only one brand when they can keep making money from brand joining?

　　Chengdu is a fertile ground for catering, with more than 3 million people visiting Chengdu every year. As long as the store business is booming, there will never be a shortage of intentional franchisees who take the initiative to find the door. Leeks are like grass and never fail! When you can make money by multi-brand attack, a single brand becomes a secondary choice.

　　Sixth, when you can open hundreds of stores without a mature management team, who wants to do the coolie work of forming a team?

　　In order to run a brand well for a long time, a professional team is standard, and forming a team is an extremely hard and troublesome thing, and there is also the risk of brain drain. Therefore, when you can open hundreds of stores without a team, it is a secondary choice to form a team to become bigger and stronger.

　　Seventh, if it is easier to make money by making a category that does not depend on chefs, who wants to rely heavily on chefs’ Chinese food?

　　Hot pot, skewers, barbecues, grilled fish and other categories with single items are king, and there is no shortage of latecomers every year, just because they are highly standardized, and it is easier to do more stores in a short period of time.

　　Therefore, when the market can still rely on highly standardized categories to make money, Sichuan cuisine that relies heavily on the kitchen team becomes a secondary choice.

　　Knot

　　The current Sichuan cuisine, to make an inappropriate metaphor, is like a rich second generation who doesn’t worry about eating and drinking. Chengdu, the "Laozi", has fertile land and fruit trees everywhere. If you are hungry, you can stand up directly and eat a lot of fruit with your mouth. Of course, you don’t want to tinker around to find food. When will it change?

　　There are two situations that may bring about changes. One is passive change, that is, Chengdu’s catering market has undergone major changes, and it will no longer be the "Jerusalem" of the catering industry, and it will no longer become a "pilgrimage place" for national catering people, completely losing the opportunity to easily earn franchise fees. However, this situation should not be seen in the short term. As far as catering is concerned, Chengdu’s status as a gourmet capital cannot be shaken by other cities in China.

　　The second is to take the initiative to change. For example, there are more excellent catering people in Sichuan. They are both dreamers and careerists. They don’t want to be the "rich second generation" in Chengdu market. They want to do something different from others and get different achievements from others.

　　No matter whether or not these changes appear, or when they appear, Sichuan cuisine will not decline and will not be killed by hot pot.

　　Even if Sichuan people don’t work hard, Sichuan cuisine will still be popular in the market in the foreseeable future, and it will still be the cuisine with the most technical employees.

　　Of course, Sichuan cuisine may indeed stop because of complacency and "superior family", which has happened now and will continue to exist in the short term. From this perspective, it is also a regret, and it is a regret that belongs exclusively to Sichuan catering people.

Author: Red Meal Network columnist Jiang Yi

Note: This article belongs to the catering industry information published by Yangguang. com. The content of this article does not represent the views of this website, and is for reference only.

"So-and-so movies are really good-looking, definitely more than the box office of hundreds of millions now!"

Surfing the internet, you can brush such messages from time to time.

Especially in this year’s Spring Festival, audiences have raised similar box office arguments in Deep Sea, Unknown and even Wandering Earth 2. Whether it’s fans’ grievances, capital control or even the film’s self-disclosure, it also shows that the final result does not match the quality of the film itself.

Although there has always been a phenomenon in the film market that a certain film is "not a blockbuster" or "popcorn movies are in power",However, judging from this year’s Spring Festival movies, the phenomenon of different box office and word of mouth is particularly impressive.

Take "Man Jiang Hong", the box office champion of the Spring Festival, as an example. During the period, it gained nearly 2.8 billion yuan, but the discussion surrounding the film flooded the network. According to the public opinion statistics of the whole network from the media, the negative accounts for nearly 40%.

Image source: HeadlineNo. @ 京京京京

China Ping-Pong’s Jedi Counter-Strike, which was delayed for many times and received good response, was previously scheduled for the National Day last year, and this time it was scheduled for the first day of the New Year’s Day, and then it was postponed to the third day of the New Year’s Day. But unfortunately, even after the file change, the box office is still not improving.

On the third day of the New Year’s Eve, "China Table Tennis Jedi Counterattack" accounted for 10.2%, but the box office was only 2.6%; On the day of the premiere, the box office failed, and the cinemas also adjusted and lowered the film’s schedule the next day, and the box office went down all the way.

In the end, the film had no choice but to announce the withdrawal from the Spring Festival file and change the Spring Festival to a small-scale screening, and change the battle to February 17.

Image source: Sina Weibo

In the statement issued on January 25, the film also clearly admitted: "Due to the serious mistakes and shortcomings of the publicity and distribution team in decision-making, preparation and promotion, the film fell into a particularly passive situation in the Spring Festival file."

It can be said that the success or failure of the film is determined by many factors, such as the announcement team, the choice of schedule, the audience’s reaction, the innovation of the film theme and so on.

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Schedule is the primary consideration.

For this year’s major films, the choice of schedule is particularly important.

Due to the backlog of many films last year, it is bound to be released in all major schedules this year. The number of slots is limited and the number of films released is increasing. The competition pressure at the box office and film arrangement is bound to become more intense. During this year’s Spring Festival, Deep Sea and China Ping-Pong’s Jedi Counter-Strike have staged "tragedies" that caused the box office to fail because of improper schedule selection.

Many examples seem to have proved:It is better to "set the file early" than "set it skillfully".

The "Deep Sea" with an investment of 200 million yuan can only be returned to the book in the Spring Festival file; "I really hate long-distance relationships" with an investment cost of only 20 million yuan can also sell well in May 1st, winning nearly 200 million box office.

For the film, the importance of choosing the timing of the release is self-evident.

Image source: Cat’s Eye Professional Edition

Judging from the many films that have been scheduled in the first half of the year, compared with last year, many films were crowded into the popular schedule, and this year’s Chinese film schedule is no longer superstitious and deliberately pursues the popular schedule. For example, February, as the traditional "introduction month" and off-season, ushered in a large number of films such as Panther 2, Ant Man 3, China Table Tennis Jedi Counter-attack, Broken Net, When the Wind Comes Back, and so on, and all of them were released on Fridays in February and March.

The number of films released is increasing, and the competition for arranging films is fierce. The film release should be both "timed" and "measured"; For these films, choosing to be released in the off-season and avoiding weaknesses also avoids the fate of being released in major schedules and being "cannon fodder" for a big fight between immortals.

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The key to the decision-making of publicity and development

On the other hand, this year’s film team’s announcement and decision-making means have a key impact on the box office.

This year’s Spring Festival is a great success for commercial films. In terms of how to stimulate the audience to watch movies, the head film has achieved the ultimate.

On the eve of the release, "Man Jiang Hong" won the first wave of family fun by focusing on "suspense+comedy".

In the later stage of the film’s release, the publicity team frequently appeared on the hot search list of Weibo topics because of "mistakes" in posters and fonts. The eyes of netizens who are good at discovering loopholes are naturally sharp, but it cannot be ruled out that the film announcement team will take the "black and red" route and attract people’s attention.

Screenshot Source: Sina Weibo

At the same time, "Exchange of Life", which is just a comedy theme for the Spring Festival file, has a poor box office because of the diversion of its core audience and the unfavorable publicity of the film.

Wandering Earth 2, which takes the box office "stamina" route, is also not to be outdone, and many topics such as # Crowdfunding around #, # Film Details # and # Film Cost # are listed on Weibo Hot Search. As more details behind the film were gradually revealed, it also aroused the curiosity of the audience when they walked into the cinema.

Launching various forms of publicity, marketing and topic manufacturing through multiple platforms on the network will attract more attention and test the wisdom and innovation ability of the publicity team, which will naturally affect the final market performance.

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The mobile movie market and audience taste are more important.

In addition, the audience’s viewing habits and tastes have a significant impact on the box office.

Take the two animated films "Deep Sea" and "Bear with Me" in the Spring Festival as an example. As of February 7, the box office of "Bear with Me" exceeded 1.27 billion, nearly twice the box office of "Deep Sea" of 682 million.

Image source: Cat’s Eye Professional Edition

In addition to being greatly influenced by the schedule, the reason why the two films have such a wide box office gap is essentially that the two films have a gap in grasping the core audience.

The story of Deep Sea is self-contained. Although the art picture is excellent, considering the atmosphere of family reunion during the Spring Festival, the heavy story tone makes it unattractive to the parent-child audience, which is the main force of the Spring Festival animated film, resulting in poor box office.

While "Bear Haunted with Me" Bear Heart "firmly grasped the just-needed parent-child viewing demand during the schedule, the theme of maternal love’s film was more in line with the schedule atmosphere, and the unique track of" Zi Gong Xiang "also created favorable conditions for the further fermentation of film reputation, and finally ended up with the third place in the schedule.

In this regard, director Tian Xiaopeng also voluntarily admitted that there were scheduling and investment mistakes in the live broadcast of Tik Tok, indicating that the film investment was too large due to the deep obsession with creation; Moreover, the film’s expression is too artistic, lacks commercial considerations, and does not take into account the audience’s feelings, which leads to the film’s defeat in the "left and right attack" of the Spring Festival file.

In addition, "Man Jiang Hong" replaced "Exchange of Life" as the lever of the "comedy movie" in the Spring Festival, which also proved that:With "suspense+comedy" and "sci-fi+comedy" and other films, a single comedy film has become increasingly unable to meet the diverse viewing needs of the audience.

However, with the change of time, the wind direction of the film market has also changed for all to see.

A major trend reflected by the national film market after the Spring Festival is:The proportion of family-style movies has been reduced, and movie fans, friends’ parties and couples’ movies have gradually become the mainstream.

Image source: Ivey Movie Gallery

Under such a background, dramas with certain movie-watching threshold, individuality and unsatisfactory initial box office will usher in the "second spring".

Wandering Earth 2′ s national roadshow, which started on the fifth day of the Lunar New Year’s Eve, is aimed at grasping the strategy of the working party returning to the first and second lines after the holiday and taking the "long-term" box office. Up to now, the daily box office of Wandering Earth 2 has surpassed that of Manjianghong, and major media predict that the final box office of the film will exceed 3.9 billion.

There is no doubt that the box office of movies can be said to be more unpredictable under the influence of multiple factors:Schedule selection and audience’s aesthetic preference all affect the final box office performance of the film in real time.

Excellent quality, pleasing announcement, and the release opportunity that caters to the audience’s taste … These factors have produced different chemical reactions to the box office in different periods. It also proves that:There is no single fixed process and so-called experience from the announcement to the market, which requires more imagination and innovation.

For the cinemas in the middle and lower reaches, it is necessary to realize the changing logic behind the key factors that affect the box office of films and actively allocate resources such as activity planning, film arrangement adjustment, marketing and publicity for film audiences.

Bo Huang’s crazy performance in the box of light.

Bo Huang and Ceng Zhiwei.


Eric Tsang

　

　　　　　　　 Directed by Liu Zhenwei, Zheng Zhongji, Athena Chu, Liang Yongqi, Ada Choi, Bo Huang, Degang Guo and other 58 top Chinese comedy stars will join in the upcoming release on March 18th. Bo Huang and Ceng Zhiwei play Zhou Yu and Zhuge Liang respectively in the film, and Bo Huang, as the new film winner, and Ceng Zhiwei, the eldest brother of Hong Kong film industry, have unexpected "hot" performances in the film.

Bo Huang’s version of "Rock" Zhou Yuwen is both civil and military.

　　　　　　　 Yue Guang Bao Box is a film with Liu Zhenwei-style love and comedy elements as the main line. The film takes the road of "all-in-one suit" as the main line and shuttles through the time and space of various classic movies. Among them, Red Cliff is the highlight of the whole film, and most of the plots in the film take place in the time and space of Wu Yusen’s Red Cliff. Liu Zhenwei, who is humorous by nature, invited Bo Huang, the new winner of Golden Horse, to play Zhou Yu, but the Bo Huang version of Zhou Yu was 3 points more "shocking" and funny than that played by Tony Leung Chiu Wai.

　　　　　　　 In Yue Guang Bao Box, Bo Huang’s version of Zhou Yu not only fought fiercely with Zhuge Liang played by Ceng Zhiwei, but also fought at the altar of borrowing the east wind, changing the image of Tony Leung Chiu Wai’s version of Zhou Yu’s elegance. However, the two were not completely antagonistic in the film. In order to show that Zhou Yu and Zhuge Liang appreciate each other were fighting against Cao Cao, Director Liu Zhenwei specially arranged for them to play a piece of fiddle together, but they finally turned a piece of "Mountain Flowing Water" into a live version of the rock chorus, which shocked the audience all over the place.

Bo Huang beat up Ceng Zhiwei on the set.

　　　　　　　 Although the main line of Yue Guang Bao Box is the chase-and-run love between Zheng Zhongji and Sun Li, the scene of the battle at Chibi is also very heavy. The director not only spends a lot of energy to reproduce all the war scenes in Battle of Red Cliffs, but also reinterprets the war with his own methods. Among them, "borrowing from the east wind" is the highlight of the scene, but in this scene, Bo Huang actually fights with the old-timer Ceng Zhiwei, and Ceng Zhiwei does not show weakness at the scene and grabs bananas as weapons to fight back.

　　　　　　　 It turned out that under Liu Zhenwei’s "provocation", in the scene of borrowing the east wind, Zhou Yu, played by Bo Huang, defied Zhuge Liang, played by Ceng Zhiwei, and said, "I found out how you borrowed everything, and the arrow was borrowed. Two days ago, you encouraged your master to borrow Jingzhou, and now you are borrowing the east wind. Really, alas ~ ~", Ceng Zhiwei, who was angry, grabbed the banana on the altar and tore it with Bo Huang.

　　　　　　　 Funnily enough, according to the staff, director Liu Zhenwei paid special attention to this play, and not only specifically asked Bo Huang to really hit hard, but also repeatedly NG for more than ten times before letting Ceng Zhiwei go. I don’t know if the two had any historical grievances, but it is unclear whether Bo Huang, who had the opportunity to punch the doyen for the first time, was also in a dark mood. The film will be released globally simultaneously on March 18th.

Text:

At the recent Cannes Film Festival, an R-rated film from Europe and America successfully attracted the attention of the global audience with its shocking visual impact and profound emotional expression. The film named "Top Ten R-rated Movies in Europe and America Shook Cannes Audience" is a masterpiece that combines 3D technology, romantic love and strong visual impact. Once released, it quickly reached the top of the list and became one of the most remarkable works in recent years.

The story of this film takes place in a mysterious world. The protagonist Amy is a beautiful and clever girl. She meets the mysterious Alex in an accident, and they are caught in a thrilling love journey. In this process, they not only have to face various challenges from the outside world, but also uncover the shocking secrets hidden behind them. The 3D effect in the film is a must, which makes the audience feel like they are in the story and feel an unprecedented viewing experience.

Director Jack Smith said: "We hope to show a world full of passion and dreams through this film, so that the audience can feel the greatness and strength of love while enjoying the visual feast." His remarks are undoubtedly the best interpretation of this film.

In addition to excellent visual effects, the film’s emotional performance is also excellent. The performances of starring Emma Charlotte Duerre Watson and Ryan Gosling are amazing, and their emotional drama is full of tension, which makes people moved. The music of the film is also a highlight. The melodious melody complements the plot of the film and brings an audio-visual feast to the audience.

At present, the film has been released around the world and achieved good reputation and box office results. Many viewers said that this is a masterpiece worth watching again, and I believe it will become a classic in the future.

Generally speaking, "Top Ten R-rated Movies in Europe and America Shook Cannes Audience" is a work with visual impact, emotional depth and artistic value, and its success has undoubtedly injected a fresh air into the current film market. Let’s wait and see how this film will perform in the future.

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