Near the end of 2020, as the last grand finale of this year, the 18th Guangzhou Auto Show is in full swing.

In addition to the new generation of fuel models, or the first appearance, in the auto show with the theme of "New Technology, New Life", new energy models are naturally not inferior, and they have truly achieved high-standard and full-brand participation. Next, let’s take a look at the popular plug-in models and pure electric models at the Guangzhou Auto Show.

Mixed text

NO.1

Gac Toyota weilanda PHEV

Faw Toyota RAV4 PHEV

As we all know, Toyota’s hybrid is a clean stream in the powertrain. Thanks to the dual-motor and Atkinson cycle engine, the hybrid power output of Toyota is extremely rapid, and the fuel consumption is still very low.

However, the small flaw of this powertrain is that although its power output is fast, its ultimate power and secondary acceleration ability are slightly insufficient. As a result, Toyota’s PHEV model came into being. In fact, the biggest highlight of the car is the power system. It is understood that the car is equipped with a 2.5L naturally aspirated four-cylinder engine and an electric motor, of which the maximum horsepower of the engine is 178 horsepower, and the comprehensive output horsepower of the whole powertrain is 306 horsepower. It only takes 6.6 seconds to accelerate 100 kilometers. In addition, according to the official information, the comprehensive fuel consumption per 100 kilometers of this car is 2.6L, while the pure electric cruising range is 63km, so the fuel economy is really good.

Guangzhou Automobile Toyota Willanda PHEV and FAW RAV4 PHEV are actually more like high-performance versions of their respective fuel versions. According to official data, the acceleration of the two cars can reach 7 seconds, which is already a very excellent result. Plug-in features also make them more economical in short battery life.

NO.2

Byd Qin PLUS

The 2020 Guangzhou Auto Show officially opened today. BYD Company released its latest new energy hybrid car-Qin PLUS. The design of this car can be described as the same as that of BYD’s main model "Han", but as a new car, there are still some brand-new design concepts, and the whole car looks younger and more dynamic.

The car adopts BYD’s latest hybrid technology and is equipped with a 1.5L high-efficiency engine dedicated to Xiaoyun-Plug-in. The thermal efficiency of the whole car has reached an astonishing 43% and the compression ratio is as high as 15.5:1. Such an excellent result can be called one of the mass production engines with the highest thermal efficiency in the world.At the same time, as the core component of DM-i super hybrid technology, this engine can ensure that the fuel consumption of the car is as low as 3.8L/100KM. In the ideal state of full oil and full electricity, this Qin PLUS can travel more than 1,000 km, and drivers can completely abandon mileage anxiety and realize mileage.Freedom.

BYD has made great moves this year, from the introduction of blade batteries to the release of a 1.5L plug-in hybrid engine with a thermal efficiency as high as 43%. It seems that this brand is gradually becoming China’s "Sony", and consumers are upgrading its renewal with the most black technology configuration. BYD Qin PLUS should be just the beginning.

NO.3

Mercedes-benz GLE 350 e plug-in hybrid version

At the Guangzhou Auto Show in 2020, Mercedes-Benz announced that its GLE 350 e 4MATIC plug-in hybrid coupe SUV was officially launched, and only one configuration model was launched, with a price of 828,800 yuan. The biggest change of the new car was the power system, which adopted the third generation plug-in hybrid technology of Mercedes-Benz, and the pure electric cruising range under NEDC working conditions exceeded 100 kilometers.

The new car listed this time adopts the same design language as the ordinary fuel version, and the large slip back design of the coupe version takes into account both aesthetics and practicality. The front air intake grille with all over the sky adopts concave design, and the middle is filled with large-size Mercedes-Benz trident star and thick transverse spokes. The front enclosure under the air intake grille is exaggerated and aggressive, but the vents are sealed, and the details are exactly the same as those of the fuel version.

From the interior, the Mercedes-Benz GLE coupe SUV is basically the same as the current Mercedes-Benz GLE, and the car is equipped with a dual 12.3-inch large screen with integrated design. The size of the air conditioning outlet on the left side is exaggerated, and the right side is symmetrical with the left side and decorated with the same size, which makes the big screen in the car look more harmonious and unobtrusive. The design of air conditioning control area is quite long and narrow, with piano key buttons, which is very stylish.

The biggest difference between the GLE 350 e 4MATIC coupe SUV and the ordinary version is the power system. On the basis of the 2.0T gasoline engine, it also adopts the third generation plug-in hybrid technology of Mercedes-Benz, and the pure electric cruising range under the NEDC comprehensive working condition standard exceeds 100 kilometers. Both AC and DC charging methods are supported. Under the condition of 60 kW DC charging, it takes 20 minutes to charge from 10% to 80%.

Pure electric article

NO.1

Saic Volkswagen ID.4X/ faw-Volkswagen ID.4 CROZZ

As the representative of the most intelligent, digital and cutting-edge technology of Volkswagen brand, its sister model SAIC Volkswagen ID.4X VS FAW-Volkswagen ID.4 CROZZ will naturally not miss this Guangzhou Auto Show. In terms of appearance, the width of the front bumper of the two cars is slightly different, while the body and rear are almost the same.

In the interior, the ID4.CROZZ of FAW-Volkswagen completely inherited the configuration and design of the European version, while the ID4.X of SAIC-Volkswagen was partially adjusted and updated according to the needs of users.

In terms of performance configuration, both models are equipped with version 4.0 of Smart Car Federation, L2+ intelligent assisted driving system and ternary lithium battery pack from Contemporary Amperex Technology Co., Limited. The maximum power is 150kW, 240Ps, the peak torque is 310N·m, the maximum speed is 160km/h, and the battery life can exceed 500 km.

The advent of the two cars is undoubtedly the foundation stone for the Volkswagen brand to open the era of pure electric. The compact electric SUV model will be officially launched in March next year. I believe it is worthy of everyone’s expectation, and it is worthy of being a quality choice regardless of the north and south.

NO.2

Dongfeng Honda M-NV

Many people are not familiar with M-NV, but they have heard of X-NV. It is a pure electric small SUV from Dongfeng Honda, and the protagonist M-NV listed at Guangzhou Auto Show today is based on it. Since Guangqi Honda updated VE-1 and launched VE-1+ and VE-1S+, it is reasonable for Dongfeng Honda to release M-NV with the help of the same platform. With the listing of M-NV, two versions of the new car have been launched, of which the Shang Cheng version costs 149,800 yuan and the Shang Yi version costs 159,800 yuan.

In terms of appearance, the new car has been greatly modified, adopting the round LOGO of Siming brand, and adopting an integrated streamlined design as a whole, continuing Dongben’s exclusive double-swallow-wing grille with willow-shaped through LED headlights, giving people a radical and tense sensory experience. At the same time, the new car also retains the side door handle that is popular with consumers.

In terms of performance, the maximum power reaches 120Kw, 163ps, and the maximum torque is 280Nm. Equipped with ternary lithium battery from Contemporary Amperex Technology Co., Limited, the NEDC has a battery life of 480 kilometers and an acceleration of 9.3s seconds, which is also outstanding in power consumption and driving control.

I believe that the listing of the new M-NV will undoubtedly provide consumers with a better choice when choosing pure electric vehicles.

NO.3

Volvo XC40 RECHARGE

At this Guangzhou Auto Show, Volvo brand also launched a pure electric vehicle-Volvo XC40 RECHARGE. With this appearance, the new car was officially put on sale, with a price of 357,000 yuan.

Volvo XC40 RECHARGE adopts a two-color body design with a white body and a blackened roof, which is more energetic. Similar to the fuel version, the new car outlines the outstanding texture with many detailed lines; The difference is that the new car has a charging port at the front and rear parts on the left.

As for the car, the new car uses the "Android Automotive OS" system developed by Google, and has been upgraded to a certain extent, which is in line with users’ daily usage habits.

At the same time, many functions and configurations of the new car are also based on the XC40 fuel version. XC40 RECHARGE adopts CMA platform architecture, equipped with front and rear dual-motor systems, and matched with a 78kWh battery pack. The maximum power is about 300kW, the peak torque is about 660N·m, and the comprehensive cruising range is about 400km.

The brand-new Volvo XC40 RECHARGE brings many indicators, such as official direct sales mode, electric vehicle safety technology configuration, iCPU intelligent interconnection system and so on, which bring our consumers a relatively novel car purchase and car use experience. The avant-garde and elegant design of the new model really makes us shine, and its later market performance is worth looking forward to!

NO.4

R automobile MARVEL-R

When it comes to independent new energy vehicles, people always think of BYD and GAC New Energy, but in fact, due to the strong strength of SAIC, SAIC Roewe R automobile brand also has strong comprehensive competitiveness. At Guangzhou Auto Show, Marvel R, the brand’s heavyweight new car, announced the pre-sale price of 220,000 yuan, so let’s get a sneak peek.

The shape of MARVEL R follows the design concept of "light around the world" and pays attention to the creation of science fiction. Its front face adopts the popular split headlight design, and the penetrating LED strip has the functions of daytime running light and turn signal, which has a strong sense of science and technology.

The connection between the side and the rear of the car makes the overall body feel round, full and powerful visual impression. It is reported that in terms of interior decoration, the overall theme of "Arrowhead" is chosen, which is simple and elegant in one go.

MARVEL R’s interior adopts a combination of screen and physical buttons. The oversized 19.4-inch screen is the crowning touch, and the highly integrated scientific and technological electronic knob below reflects the scientific and technological beauty from the future. Although the overall design tends to be simple, the materials still maintain a high standard, and a large area of soft materials and leather packages reveal a sense of luxury in science and technology. In the power part, the official data has not been released yet.

In 2018, SAIC Roewe launched the mid-to high-end model SAIC Roewe MARVEL X, and the new car is positioned in a medium-sized pure electric SUV. However, due to its brand positioning and price factors, the performance of the new car in the market at that time was poor, and the sales volume was relatively bleak. Since then, SAIC Roewe has never launched a mid-to high-end pure electric vehicle.　

To some extent, SAIC Roewe’s bid-changing strategy also wants to distinguish the brand positioning from the previous models. The appearance of SAIC Roewe MARVEL-R represents Shanghai Roewe’s determination to re-launch the mid-to-high-end, and can the MARVEL-R and the brand-new R-mark that have changed its "appearance" bring better market performance to SAIC Roewe? We will also wait and see.

NO.5

Guangzhou automobile ai’ an Aion Y

Guangzhou Auto Show in 2020 is undoubtedly a memorable day for Guangzhou Automobile Ai ‘an brand. On the 20th, GAC New Energy officially changed its name to GAC Ai ‘an, and was established as an independent brand alongside GAC Chuanqi. This move is undoubtedly an affirmation of Ai ‘an.

AION Y is an A-class intelligent pure electric SUV. This auto show only shows the exterior design of the new car. Details about interior details, vehicle size, power parameters and cruising range have not been announced. Judging from the configuration information currently available, the new car continues to be the main selling point of intelligence.

In the design of this car, while ensuring the trendy and futuristic feeling, it also adds a bit of round and moist sprouting, closed grille design, and folded-wing headlights with spiral structure on both sides, which is also called "Angel’s Wings" by the official.

Among them, the blue-orange color scheme and the petal-shaped wheel hub outlined by avant-garde and sharp lines are also very eye-catching. On the whole, it can be called the highest recognition in the whole audience. In terms of intelligent configuration, AION Y will be equipped with ADiGO 3.0 automatic driving system, one-button remote parking in full scene and the world’s leading memory parking function. In addition, the vehicle is also equipped with voice-controlled video shooting, 5G light-speed second-pass car video APP release, car games and KTV.　

The power information has not been announced this time, but according to the official disclosure, relying on the ultra-long mileage reliability test accumulated by GAC Ai ‘an from the network car, AION Y will be a car that can’t be worn out.

END

Summary of Guangzhou Auto Show

The 18th Guangzhou International Automob

As far as Guangzhou Auto Show is concerned, although it is only a few months away from Beijing Auto Show, judging from the number of new and upgraded models, in order to meet the car demand of north and south consumers, major brands are absolutely full of intentions.

In terms of power, the King Kong Gun (parameter picture) is equipped with a power combination of 2.0T+6MT, and the GW4C20B gasoline engine is mature and reliable, with a peak torque of 360N·m, and the high-power version of GW4D20M diesel engine has a peak torque of 400 N m. This mature power system has been tested by the market and has outstanding reliability.

A few days ago, another brand-new product based on the same platform of the Great Wall Gun, the fashionable commercial pickup truck King Kong Gun, was listed in Hebei Province.

King Kong cannon has two kinds of power, gasoline and diesel, and there are many different versions of two-wheel drive and four-wheel drive, with gasoline models starting at 88,800 yuan and diesel models starting at 95,800 yuan.

The above price is the standard box model price, and the long box model is added with 2000 yuan;

Entrepreneurial and elite models of long box models can be equipped with flat-bottomed containers, and on this basis, 2,000 yuan will be added;

Pilot limited optional package: including "LED headlights +360 panoramic image", with an optional price of 2000 yuan.

In addition, King Kong Gun also provides car buyers with five exclusive rights: financial gift, replacement gift, interconnection gift, recommendation gift and worry-free gift.

King Kong Gun adopts the design concept of "minimalist aesthetics", which is simple and tough as a whole, and offers five body colors: dream blue, worry-free white, bold horizontal black, enterprising gray and struggle brown.

For the interior, the high-definition LCD dual floating screen is matched with intelligent voice control, and the FOTA online upgrade function can upgrade some in-vehicle functions.

King Kong cannon has three kinds of containers: standard box, long box and flat bottom. The long box model has a 1.82-meter super-large container. The intimate design of low cargo platform and container lighting shows the profound insight of Great Wall Gun to pickup truck users. The turning diameter of 11.9 meters makes the King Kong gun more flexible in turning and turning around.

Bluetooth technology was born in 1994 and was invented by Ericsson. Its original purpose was to make wireless headphones possible through wireless audio transmission.

In the past more than 20 years, Bluetooth is the most mainstream short-range wireless communication technology, which is widely used in mobile phones, headphones, handles, keyboards and other devices.

However, Bluetooth technology also has many inherent shortcomings.

For example, the delay of human-computer interaction devices such as Bluetooth mouse and handle, the audio quality and stability of Bluetooth headset, and the number of intelligent Bluetooth networking devices in the whole house are not satisfactory.

.

So, China people’s own "NearLink" came!

On August 4th, at the Huawei Developers Conference HDC023, Yu Chengdong, CEO of Huawei Terminal BG, announced that,

Huawei will introduce Starshine NearLink into HarmonyOS’s ecology.

What are the advantages of Star Flash over Bluetooth?

It is understood that Star Flash is a new generation of short-range wireless connection technology native to China. It is the first time that China’s communication industry has innovatively applied the experience and technology accumulated from following to leading the world for more than 30 years in the field of short-range wireless connection, which is another important milestone for China’s scientific and technological self-reliance.

Fast Science and Technology learned that in 2020, the Ministry of Industry and Information Technology took the lead in formulating the near field communication standard for Star Flash.

In September 2020, the Star Flash Alliance was formally established. It only took more than two years from the official start of standardization work to the first commercial use, and it became the fastest-growing short-range wireless technology in history.

Flash-related technicians said that Star Flash is to solve the demand that WiFi and Bluetooth can’t meet the ultimate experience such as delay and reliability in some subdivided scenarios of smart terminals and smart homes, rather than subverting WiFi and Bluetooth.

In terms of technical advantages,

Star flash has the advantages of low delay, high speed, high concurrency, high reliability, anti-interference and precise positioning.

Star Flash only uses 60% energy consumption of Bluetooth, and it can reach 6 times speed, and the transmission delay is only 1/30.

Star Flash can improve the air interface delay of e-sports mouse from millisecond level to microsecond level. In addition, with its high bandwidth and anti-interference ability, lossless audio that was difficult to achieve in the past with Bluetooth headset becomes a reality. In the smart travel scene, the positioning accuracy of Star Flash digital car keys has changed from meter level to decimeter level.

It is reported that,

As a member of the Star Flash Alliance, Huawei has contributed its wireless communication experience and technology precipitation for more than 30 years to the Star Flash standard.

For the first time, the 5G technology contributed by Huawei, such as Polar code, was shortened and made great contributions.

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

Following the "explosion" conference at the end of March, Xiaomi Automobile ushered in a traffic feast. At 16: 00 on April 18th, Lei Jun started the live broadcast on time at Beijing Xiaomi Automobile Delivery Center.

This is the first time that Lei Jun started a live broadcast for Xiaomi Automobile. Three years ago, when Lei Jun premiered in Tik Tok, it was the tenth anniversary of Xiaomi. He took products such as "Biography of Xiaomi", "Walk the Line" and Xiaomi 10 Extreme Commemorative Edition, and at the same time, he had a heart-to-heart chat with rice noodle friends.

This live broadcast has its own traffic, and the number of viewers quickly exceeded 100,000+,and the number of likes quickly exceeded 100 million. At the beginning of the live broadcast, viewers also sent gift special effects to Lei Jun, and later the gift-giving function was quickly turned off.

"Lei Jun’s legs are quite thin." "Raytheon, I’m coming!" "I also want to take a photo with Lei Jun", "Did Lei always grab Huawei Pura 70" and other comments, constantly refreshing, verifying everyone’s intimacy with Lei Jun.

"It is too early to talk about the success of Xiaomi Automobile"

"Xiaomi Automobile has been released for 20 days, and it is too early to talk about success." Lei Jun said during the live broadcast that Xiaomi SU7 was so hot that I was afraid every day. Under the public beta, every detail was looked at with a magnifying glass. Now I’m a little more nervous, because Xiaomi SU7 has held on to "One Million People in YEATION".

"Of course, Xiaomi is now a success in the first stage. The cycle of building a car is particularly long, and we need to continue to do it seriously. " Lei Jun said.

Whether before or after the release, the popularity of Xiaomi SU7 has remained high, which is not a small order of magnitude higher than that of other car companies. The latest data obtained by the reporter was as of April 3, when Lei Jun, the founder of Xiaomi Group, announced at the first delivery ceremony of Xiaomi SU7 that the number of Xiaomi cars had exceeded 100,000, and the number of locks had exceeded 40,000. This is a burst in the context of particularly fierce market competition faced by cars with a price range of 215,900-299,900.

In the experience center, Lei Jun introduced in the live broadcast. On the whole, for Xiaomi SU7, the favorite color of girls is Xiaguang purple, and the favorite color of boys is elegant gray; Xiaomi believes that the most cracked color is lava orange. "For the question of what color to choose, listen to your wife." Lei Jun quipped.

"It’s not good to compare me with Musk."

Because there are few live broadcasts, there are still some areas to be improved, such as the occasional echo of the microphone.

However, the live broadcast as a whole continued Lei Jun’s consistent "customer thinking" and cordial style. For example, in the delivery center, Lei Jun had a cordial conversation with the owner’s children and asked where to go to school; Ask the female car owner why she chose Xiaguang Purple; Ask the doctor what major the car owner is studying; Take the initiative to invite customers to take photos and so on.

Why is the proportion of female owners of Xiaomi Automobile high? Lei Jun said that on the one hand, the company has many female engineers; On the other hand, basic functions such as sun protection, storage and good-looking directly hit the pain points of female customers; In addition, many female car owners have used Mijia eco-chain products before and know something about Xiaomi.

During the live broadcast, Lei Jun answered the question "Why did Xiaomi build a car in three years?". He explained that Xiaomi had accumulated the foundation of intelligent manufacturing in the past, and Xiaomi’s R&D budget this year was 24 billion yuan, so it took three years to build a car instead of just three years.

Consistent with expectations, Lei Jun once again introduced innovative technologies such as Xiaomi Super Die Casting in the live broadcast, and introduced that there are hundreds of robots in the factory. Lei Jun revealed that in the future, he plans to open the Xiaomi factory to ordinary citizens step by step.

For the long delivery time, Lei Jun responded that Xiaomi’s preparation should refresh various records of domestic cars. The company has achieved the release and delivery, and the delivery is the quantity. The core problem is that the sales volume is 3-5 times higher than the company expected. "The company held a supplier meeting a few days ago, and the company will improve delivery step by step as soon as possible."

In the live broadcast, Lei Jun also refuted the identity of "the first man in Shuangwen". He said, "I am at the bottom of my life, and there is no cold 4 billion in Cary", "I have never won the college entrance examination" and so on. Lei Jun said frankly, "Many people say that I am a billionaire, and I have never counted (my own assets). Success in life depends not on cool writing, but on dreams, struggle and help from noble people. "

When talking about the benchmark Musk, Lei Jun responded, "Musk is a great entrepreneur. What I do with him is not exactly the same, so it is not easy to compare. But we have all helped popularize science and technology and promoted social progress. "

"Traffic Times" of Car Factory

Lei Jun emphasized in the live broadcast that Xiaomi can’t be treated as a car factory, but the whole ecology of people and cars, and the core is a technology company. However, Lei Jun’s marketing strategy for Xiaomi Automobile is even more talked about by the market.

As of today’s live broadcast, Lei Jun Tik Tok has more than 17.9 million fans. On Weibo, there are more than 23 million fans, with an average of more than one Weibo a day, to protect the traffic.

Under the leadership of Lei Jun, Xiaomi, including Lu Weibing, Xu Fei and many other senior executives, have also launched short video and other platforms. These flows gathered together during the release of Xiaomi SU7, which together constituted the key boost for the realization of Xiaomi SU7 market.

This kind of "traffic marketing" has affected countless drivers in the car circle.

According to the public information, Yin Tongyue, the chairman of Chery, personally tested the long-distance, high-speed and high-order intelligent driving ability of Star Era ET; Wei Jianjun, Chairman of Great Wall Motor, opened his first personal live show, and showed the whole scene NOA； of Great Wall Motor without high-precision map. Xia Yiping, CEO of Extreme Yue, and Li Yanhong, CEO of Baidu, got on the bus and experienced the latest Extreme Yue 01 … These live broadcasts not only narrowed the distance between the car factory and the users, but also showed their product experience intuitively to the users.

Editor: Chen Lixiang

Proofreading: Liao Shengchao

For rice noodles, the progress of Xiaomi Automobile is the most concerned thing for everyone. In recent days, Xiaomi Automobile has indeed ushered in new news. On August 23rd, it was reported in Reuters that an informed source revealed that Xiaomi Automobile had been approved by the National Development and Reform Commission to produce electric vehicles, which marked a step closer to the production and off-line of Xiaomi Automobile. However, this news has not been officially confirmed by Xiaomi.

According to Tianyancha, Xiaomi Automobile Technology Co., Ltd. has registered the website domain name of "xiaomiev". At the same time, there are media reports that Xiaomi Automobile Factory has recently started the recruitment of workers, opened a number of positions such as painting operators and battery workshop operators, and is preparing to increase production in December.

Enterprises with new forces have solved the qualification problem of building cars, and they have succeeded in building cars. Many new forces have died early because they have not solved the problem of "birth certificate". Self-tourists are a living example.

It is not an easy task for an enterprise to build an electric vehicle. First, it needs to comply with the National Development and Reform Commission’s Management Regulations for Newly Built Pure Electric Passenger Cars, and at the same time, it needs to meet the Ministry of Industry and Information Technology’s Access Regulations for New Energy Vehicles. Because the "double qualifications" of new energy vehicles are extremely difficult to obtain, many new car-making forces choose OEM to solve the problem of car-making qualifications.

Once the qualification of building a car is finalized, Xiaomi Automobile will surely usher in rapid development. Earlier, Lei Jun also said that Xiaomi Automobile will be officially listed in the first half of 2024, and plans to produce about 100,000 electric vehicles in 2024.

Judging from the news of previous exposure, the first product of Xiaomi Automobile is expected to be equipped with 800V high-voltage fast charging. At the design level, Xiaomi’s first product will adopt the shape of a four-door coupe, and it will also be equipped with intelligent driving assistance hardware such as laser radar, which will make the car more competitive in the market. In terms of price, we predict that the price of Xiaomi’s first product will not be low. After all, there are configurations such as laser radar, so its price will be around 300,000.

Write it at the end

At the end of March, 2021, Lei Jun said that he was ready to build a car. Up to now, the Xiaomi automobile project has passed more than two years. Although the progress is not fast, once the production qualification problem is solved, I believe that the process of Xiaomi automobile will be faster. We also hope that the first product of Xiaomi Automobile can land as soon as possible, and expect Xiaomi Automobile to bring us more surprises.

Original title: TOP10 list of the most popular stars in Weibo in 2023! Zhao Lusi ranked 10th, Sean Xiao lost to Bailu 4th, and the champion was Hot Search King.

The 2023 TV series is no longer just the top-notch world of Yang Mi, Dilraba, Sean Xiao and YiBo. On the contrary, there are many post-95 generation conflicts. For example, Zhao Lusi in Hiding Secretly, White Deer in Long Moon Blooming, Dylan, Leo, soso, Esther Yu, Zhou Ye and others are the hottest stars nowadays. near futureWeibo released TOP10, the star with the most hot searches in the first half of 2023! Zhao Lusi was tenth, Xiao Zhan was fourth, Bai Lu was third, and the champion was really a hot search king!

In the first half of 2023, the star with the most hot searches TOP10: Zhao Lusi made 300 hot searches on the list.

Zhao Lusi ranked tenth with 300 hot searches. Zhao Lusi has been dominating the screen in recent years. First, Chen Qianqian, a rumored movie, was on fire. Later, Try the World and Brilliant Stars starring Zhao Lusi all had high popularity. In 2023, Zhao Lusi was still very popular. First, she appeared in the inspirational drama "Houlang" with the theme of traditional Chinese medicine, and then her partner Chen Zheyuan’s "Can’t Hide Secretly" was broadcast.

The hot topics of "After the Waves" and "Can’t Hide Secretly" are both amazing. Although the reviews of both dramas are bipolar, there is a high topic if there is Zhao Lusi. Especially, "Can’t Hide Secretly" was broadcast in the summer prime time. Even though there was "Long Wind Crossing" in the same period, Sean Xiao’s "jade bone Yao" and Yang Yang’s "My Human Fireworks" were all broadcast, but the popularity of "Can’t Hide Secretly" has not been compared, and the play has a high popularity overseas. Zhao Ruth’s momentum in 95 flowers is really unstoppable!

In the first half of 2023, TOP10, the "most frequently searched" star: Andy made 300 hot searches on the list.

Although Andy, the queen of traffic, didn’t broadcast a new drama in the first half of the year, her popularity was still amazing. In the past, Andy’s films "Sweet honey is as heavy as frost", "Dear, beloved", "Please give me more advice for the rest of my life" and "Aquilaria sinensis is like crumbs" all got good results, which made Andy secure her position as the queen, and her every move would become a topic. This summer, Andy is coming back with a new drama "Sauvignon Blanc"!

"Sauvignon Blanc" is an S+ heavy costume drama produced and broadcast by Tencent, which is adapted from Tonghua’s novel. The three men advocate late Italy, JC-T and Deng Weiyan are all highly valued, and their people are also very attractive. "Sauvignon Blanc" is expected to be broadcast in late July. Everyone expects this drama to make a splash for this year’s unpopular summer file. I believe Andy’s drama will not let everyone down.

In the first half of 2023, the star with the most hot searches TOP9: Esther Yu’s hot search list was 315 times.

Esther Yu 2022′ s two plays, Freesia Tactics and A Little Forest for Two, have greatly benefited her, especially Freesia Tactics, which made Esther Yu become a popular flower after 1995. Previously, Yang Mi and Zhao Liying dominated the world with 85 flowers, followed by Dilraba and Andy with 90 flowers. However, since last year, the post-1995 actors have taken turns to dominate the screen, and Esther Yu is now as hot as Zhao Lusi because of the success of Freesia.

After these two dramas, Esther Yu has not aired any new works, but her costume dramas "Six Prayers for the Present" and "Feather of the Cloud" are highly topical. In particular, Zhang Linghe’s "Feather of the Clouds" is the second one. Reuters often makes hot searches for all kinds of shooting of this drama. Esther Yu even made hot searches for more than 300 times in the first half of the year without any new drama broadcast. She really brings her own topic.

In the first half of 2023, TOP8, the star with the most hot searches: KUN made 317 hot searches.

Zhao Lusi, Andy, Esther Yu and others went on the hot search list mostly because of their star charm, but KUN didn’t go on the hot search because of a good thing. A while ago, KUN was told by paparazzi that she had a one-night stand with an amateur and asked her to have an abortion. Her mother illegally installed a pinhole camera and asked someone to follow her, and then she made a false report. When the incident first came to light, Weibo Hot Search was almost occupied by KUN.

Although KUN issued a statement apologizing afterwards, it still damaged the image. Many programs that KUN participated in before the accident were also taken off the shelves overnight, and the shots on the variety show were cut out.

In the first half of 2023, the star with the most hot searches TOP7: Jackson Yee hot search list 331 times.

Jackson Yee is definitely the most successful idol singer turned actor. He showed his mature acting skills in The Longest Day In Chang’an, which were not inferior to those of the old opera bones. After that, Better Days, the film starring Zhou Dongyu, also created a high reputation and a high box office, and now it has a place in the film circle.

In the first half of 2023, Jackson Yee participated in the movie "Man Jiang Hong" directed by Zhang Yimou, which is one of the most popular movies in China this year, and it broke out at the super-high box office of 4.5 billion yuan. Jackson Yee also won the seventh place on the list with 331 hot searches.

In the first half of 2023, TOP6, the star with the most hot searches: Jason made 341 hot searches.

Jason is a famous singer in China, and many people should have heard of his voice. He has sung the theme songs of many popular dramas, such as to the sky kingdom, swords of legends, Why Shengxiao Mo, and Aquilaria Resina. This year, Jason’s latest concert tour started, which also made him get on the hot search constantly, and the topic kept on.

TOP5: Song Yaxuan, the star with the most hot searches in the first half of 2023, made 346 hot searches on the list.

Song Yaxuan is one of the members of the Youth League in the era of the popular Men’s League. He is the lead singer and facade of the group and has a high popularity. He is also the darling of variety shows. This year alone, he joined two popular variety shows, Ace to Ace and All Staff Acceleration. Song Yaxuan won the fifth place with 346 hot searches.

TOP4, the star with the most hot searches in the first half of 2023: 484 hot searches in Sean Xiao.

I didn’t expect Top Stream Sean Xiao to rank fourth! Xiao Zhan broadcast two dramas in 2023, one was the drama Na Pianhai in My Dream, which started in June, and the other was jade bone Yao, which was ranked in the summer file. In contrast, "Na Pianhai in My Dream" has a better reputation. It not only made it into the top ten in terms of ratings and webcasts in the first half of 2023, but also scored 7.5 in Douban.

Recently, "jade bone Yao" is relatively silent. Compared with the goddess Sean Xiao, everyone in "jade bone Yao" is talking about the face value of the female director Min. In recent years, Sean Xiao began to try to broaden the theater, and at the same time, it can maintain the heat of the top stream, which is really amazing. Although the number of hot searches is not the most, Sean Xiao’s every move is still attracting attention.

In the first half of 2023, the star with the most hot searches TOP3: White Deer Hot Search was listed 489 times.

This year, Bailu topped the list of hot searches in Weibo with "Long Moon Blooming", and it was fully searched for 500 times! From the beginning to the end of "Long Moon Blooming", the degree of discussion has never been lower. During the hot broadcast, Bailu, Leo and Chen Douling almost lived on the hot search in Weibo, and the fiery red of the play also caused the traffic of Bailu to rise.

After "Long Moon Blooms", White Deer’s every move has become a topic, from her new drama "Going North" to her participation in the variety show "Run", which has caused heated discussion. Many people are optimistic that White Deer is expected to become a new traffic goddess after Andy and Dilraba.

TOP2, the star with the most hot searches in the first half of 2023: YiBo made 606 hot searches.

YiBo beat Sean Xiao and Bailu to win the second place! In recent years, YiBo began to move to the big screen. In the first half of 2023 alone, YiBo was connected to three films. First, co-star Tony Leung Chiu Wai’s The Unknown, and then April’s King of the Sky and May’s China Youth: Me and My Youth were also released, all of which were big productions with high topics.

Throughout the first half of the year, YiBo made a hot search on the list for 606 times, and the charm of Top Stream remained undiminished. And then there are two movies in YiBo, Enthusiasm and Peacekeeping Riot Squad, which are also expected to be scheduled for 2023. YiBo is going to dominate the cinema schedule this year!

TOP1, the star with the most hot searches in the first half of 2023: Dylan’s hot search list was 607 times.

The champion is Dylan! Since last year’s "Freesia", Dylan has become a popular actor in one fell swoop. In 2023, there was not only a hit of "Floating Map" in Dylan, but also his workplace drama "Come on today" and his partner Zhou Ye’s Republic of China drama "Youth in War" were broadcast. These plays were all performed by Dylan before he became popular, and some of them were not even the protagonists, but they still had a hot topic because of Dylan.

In the first half of the year, Dylan made 607 hot searches, which were not only broadcast by many dramas, but also talked about constantly because of her participation in the variety show Fifty Kilometers of Peach Blossom House and her new dramas "Taking Love as a Camp" and "Da Feng Da Geng Ren". Taking Love as a Camp, Dylan is the partner of the new generation of Xiaohua White Deer, and the costume drama Da Feng Da Geng Ren is the partner of 95 Hua Tian Xi Wei, both of which are popular and topical.

Editor in charge:

Special feature of 1905 film network　June 10, 25th.Shanghai stateInternational film festivalgoldJue awardEntries in the main competition unitGlad you came.Hold a press conference and supervise the production.Cao Baoping, screenwriter and directorJiayin LiuActorHugh、Leo、Qi Xi、Ke BaiMeet the media.

In the film, Wen Shan, an ordinary screenwriter who fell behind, started to write eulogy for a living by accident. In the encounter with ordinary people of all colors, Wen Shan comforted others and gained warmth, and finally found his own direction in life. The film is a true portrayal of director Jiayin Liu’s search for answers in constantly balancing the relationship between the individual and the world for more than ten years. "I also often go to Babaoshan and the zoo, and many of them are my imagination of the possible life. I imagined what I could do in Babaoshan and what I needed, from which I conjured up this role."

In the movie, Hugh plays an introverted observer who "smiles once in a while means he is happy, but looks less happy means everything is normal". When Hugh talked about his initial creation of this role, he was very concerned about whether he could find someone to refer to in real life. This role did not conform to his previous experience in creating characters. "When I have no specific object to refer to, I will be insecure and afraid that I can’t really get close to this person."

Finally, in this somewhat healing story, Hugh found his own experience in recent years. After his mother died in 2019, "I have never had the courage to face up to this matter, and I am lucky to meet Wen Shan. In fact, when I met this character, he really kept healing and warming me. I always switched between Wen Shan and the characters he cured. "

The third time I cooperated with Hugh, it was Leo who played the inner projection of Wen Shan in the film. For Wu Lei, who started to try the author’s film, this performance is also a brand-new challenge. Sometimes the role is not so "landing", and at the same time, it is necessary to reach a certain echo and care with Hugh’s performance. As a person who is waiting to be created in the movie, Leo said that Xiao Yin is waiting for a better way out. "It’s like myself, and like many young people, they are eager for a better future."

In Hugh’s view, the role of Wen Shan is to director Jiayin Liu, just as Xiao Yin played by Leo is to Wen Shan. Jiayin Liu, who projected a lot of his own experiences and emotions, admitted that when he first created the script, Wen Shan’s face was always vague until the moment he turned on the phone. "The reaction from quantitative change to qualitative change happened. He seemed to steal Wen Shan from me, and I can see Wen Shan’s face from now on."

On June 18th, Father’s Day, a special activity in a park in Beijing-the movie "Don’t call me a gambler" and "Father’s Day Parent-child Run in 2023" kicked off. Starring Chow Yun Fat and Anita Yuen, director Anthony Pun, screenwriter Zhuang Wenqiang, producer Huang Bin, art director Man Lim Chung, producers Yu Dong, Chen Huilian and other creative artists attended the event together, extending the plot of father and son’s blood running in the film to the outside of the play. Humor at the scene shows that he plays a gambler in this film, but "he fell in love with running and stopped gambling", and together with 100 groups of parent-child runners composed of father and children, he completed a 5-kilometer running activity and celebrated Father’s Day.

Don’t call me "gambler"

No score yet

The plot was released in Hongkong, China on June 21st, 2023.

The movie "Don’t call me a gambler" will be released nationwide on June 21st during the Dragon Boat Festival, and the pre-sale has been fully opened. I look forward to Fage’s "running" on the big screen and making great strides all the way.

In the movie "Don’t call me" God of Gambling ",Chow Yun Fat plays Wu Guanghui, who is addicted to gambling for half his life. When he falls into the trough of his life, he is inspired by his sudden son, and his father and son run together to awaken each other’s love, which also rekindles Wu Guanghui’s love for life. The "2023 Father’s Day Parent-child Run" activity initiated by this film is to extend the plot in the film to the outside of the play, and invite 100 groups of father and son to run for love together.

On the same day, Chow Yun Fat, who was on the runway with many runners, was in high spirits, but he couldn’t hide his healthy figure created by running. Fage said that he insisted on running for many years, which not only made his body better, but also made many friends, and admitted that "today’s activities are as caring, warm-hearted and heartfelt as the film." And Jing Jing Anita Yuen added humorously that he had "practiced for a week" for today’s activity and called on all runners to "run well with Brother Fa!"

Among the runners, some fathers took their children to participate in activities, and some young friends came with their parents, which was very suitable for Father’s Day. In addition, Jin Qiaoqiao, Huo Siyan and Uh-huh also attended the activity and joined the running group. Before the game, Fage warmed up with the runners and took a group photo at the starting line, which pushed the atmosphere of the event to a climax.

After the event, Chen Qingyi, vice president and general manager of Bona Film Group, Liang Feng, co-founder and CEO of Yuepao Circle, Hou Qi, Party branch secretary and executive director of Beijing Lvxin Garden Co., Ltd., and Na Heli, general manager of Beijing Lvxin Garden Co., Ltd. fired the starting gun together, and Fage rushed out of the starting point with the film creator and the parent-child runner, and successfully reached the finish line after a 5-kilometer run. Fage, who finished the race, said with emotion that he saw so many excellent runners today, "I will continue to exercise myself."

At the end of the activity, Fage and Anita Yuen presented medals to the 10 runners who took the lead in crossing the finish line, and selected a number of lucky spectators to give movie tickets, which ended the happy and energetic parent-child running activity.

Holding this parent-child running activity on Father’s Day complements the theme of the movie "Don’t call me a gambler". In the movie, the booster for Wu Guanghui and his son to move towards a new life is running, which makes them rekindle their hopes for life together. At the scene, Fage said that his role in the film was once a bad man, but in the end he understood the responsibility of the family and "brought warmth to his family".

Anita Yuen, who plays Wu Guanghui’s lover in the movie, bluntly said that although the movie is about father and son, he sent his son back to Wu Guanghui. "No matter what happens, the family should be together.". Yu Dong, chairman of Bona Film, also said: The film is related to running and also to his father. "I believe the audience will be moved by the film."

　　The movie "Nezha", which has made great strides at the box office, has been released in North America and Australia recently, which has triggered new topics. Netizens are quite worried about how to translate these funny traditional cultural stalks, such as "hurry as a law" and "my life is up to me", in order to convey the original flavor of traditional culture and let foreigners understand it. And launched the "Nezha Speeches Translation Contest" on the Internet. When interviewed by Yangzi Evening News, many translation experts affirmed the talents of netizens. However, the translation of "as urgent as a law" into "fast fast biu biu" is accused of being unreliable — — "It’s interesting to do this, but foreign audiences can’t understand it.

　　"Urgent as a law"?

　　This question has been searched in Weibo.

　　Netizens set off the "Nezha Speaks Translation Contest", which became a hot topic on the Internet. The most discussed is the phrase "as urgent as a law" by the greasy uncle Taiyi in the film. It is said that "the sun and the moon are born together, a thousand spirits are heavy, and the heavens and the earth are boundless, and it is as urgent as a law." This is a spell in Taoist culture in China. How to translate it so that foreigners can understand the meaning? Netizens lamented that there is no hot search in this world. The problem that one person couldn’t figure out originally became a hot search when there were more people who couldn’t think of it.

　　Among them, "fast fast biu biu" is regarded as a serious nonsense: "fast fast" follows the word "hurry" in the original text and translates the "letter" in the three principles of "faithfulness, expressiveness and elegance"; The "biu biu" in the back is even more brilliant, which is the powerful point of using onomatopoeia to express spells and achieve the "da" in "faithfulness, expressiveness and elegance".

　　The answer given by netizens with wide brains is chicken chicken like green zero, which literally translates as "chicken is like green zero". Some people also popularize science, which means that the speed of transmitting orders is as fast as that of laws, and it is best translated as speed is like lvling. Although the meaning of "fast" has been conveyed, it seems that there is a little lack of spell feeling.

　　Stunned by Nezha’s classic lines

　　Netizens laugh at themselves for "exhausting their English skills all their lives"

　　Another example is "My life depends on me", which is translated by some netizens as I am the master of my fate. Some people think that it is not domineering enough. Such a bloody scene, we must stress the sentence and walk! That is me to be the master of me！ Again, such as "although a little baby fat, but also can not hide my compelling handsome", "dragon survival, just between your thoughts" have also triggered discussions.

　　The funny thing is, "Then you go to … … Don’t come back when you go. "How do you translate Shen Gongbao’s tongue-tied lines that cause all kinds of misunderstandings? “If you go… … Gone, never come back "is well received because it also distinguishes the verb tense before and after stuttering."

　　As for Nezha, the first little poet in Chentangguan, doggerel comes with his mouth open, and his sad and lazy voice and expression are too powder-sucking. "I am a little monster, free and easy, killing people without blinking, eating people without salt." "Life is full of tears, and the more you struggle, the more unlucky you are. If you are tired of dying, it is better to sleep in bed. " This rhyming and humorous limerick in Chinese is translated into English, which also inspires netizens to use their life-long English skills.

　　The translation teacher suggested

　　JI-ji-ru-lv-ling can be transliterated directly.

　　In this regard, the translation teacher Zhang Wenqin told the Yangzi Evening News reporter that "fast fast biu biu" is a bit like Chinglish, showing the sense of humor of domestic netizens, but foreigners certainly can’t understand it. In fact, you can also directly use Pinyin to translate spells and promote China culture. Even if foreign audiences can’t understand it so quickly when watching movies, they can understand it by consulting materials.

　　In addition, the method that people in the industry agree with is "transliteration without translation, and foreigners will recite spells in the future." Like Pumbaa and Timon in the movie "The Lion King", the phrase "Hakula matata" that they often say is quite pleasing to the ears of China audiences, isn’t it? Such transliteration is acceptable to young people.

　　David from Russia is a graduate student of Tsinghua University Institute of Humanities, and the champion of the "Chinese Bridge" global Chinese conference for foreigners. He came up with a variety of translation methods, such as literal translation: let my order be carried out immediately. Or directly translated into JI-ji-ru-lv-ling in Pinyin. You can also find similar words in English allusions, such as abrakadabra, which was originally an Arabic spell from Arabian Nights. Later, many languages transliterated the word directly. All spells are rhythmic, rhythmic and often written. For example, the word "Nezha" can also be translated in Pinyin or into Latin.

　　Translation should also stick to the style of cooperation.

　　The movie lines "faithfulness" and "expressiveness" are the most important.

　　Fu Yu, who graduated from the English Department of NTU with a master’s degree and is currently engaged in editing work in a publishing house, thinks that netizens are very talented, which is really a variety of whimsy. "The movie lines are mainly to express clear meaning, mainly to be faithful and expressive, like ‘ Urgent as a law ’ In this way, I think translation is still needed to convey ‘ Quick ’ I think it’s quite good. "

　　Fu Yu said that biu biu can also be used in movie subtitles. It is cute and funny, and the memory is deep, which is also in line with this movie. In fact, translation should also stick to the cooperative style. Generally, if the translation in the book is more elegant, rhymes and literary allusions can be used, and it is good to explain it in the form of notes. Of course, biu biu is quite out of the context of foreigners, and it must be confusing to look at it alone, but it should be understandable if it is combined with movies and sounds.

　　Fu Yu said that Ang Lee’s translation of the title of eat drink man woman and the English name crouching tiger and hidden dragon are relatively direct. At first glance, they don’t seem to convey the meaning of Chinese, but with the rich content of the film, this unfamiliar phrase in the English context is endowed with a unique color of China culture.

　　According to various translation theories in his study, David gave advice, "whether it’s literary works or film and television works, the overall translation style should be taken into account when translating specific words, so there is no 100% answer, so how to translate that sentence?" In his view, engaging in the translation of literary and artistic works is different from doing ordinary translation. Besides understanding the national conditions and languages of other countries, we also need to learn the theory of literary translation. (Yangzi Evening News/Yangyan reporter Zhang Nan)