1905 movie network news On February 22, the comedy film "Mr. Red Carpet", directed and starring, held a launch ceremony in Shenzhen. Director Ning Hao, starring Andy Lau, and actors, actresses,, and Zhou Wei attended together.

Therefore, Ning Hao and Andy Lau, who became attached, finally cooperated for the first time in the movie. Andy Lau shouted excitedly: "Finally waiting for you!" Director Ning Hao also said: "It’s time for us to play!"

It is reported that the film tells the comedy story of Hong Kong’s aging star working with mainland directors in order to "turn red" and will be released nationwide in 2023.

Andy Lau

The movie "Mr. Red Carpet" tells the story of Liu Weichi, an aging star played by Andy Lau, who collaborates with a major director to make a comeback. He goes deep into the countryside to experience life, but his arrogance triggers a series of endless farce. Ultimately, he has an epiphany that being sincere is the most precious quality, and his life has been transformed and restored to beauty.

Celebrities come to the countryside to experience life, such a farce makes people laugh just thinking about it. And Andy Lau plays an outdated Hong Kong star, such a contrast setting is even more exciting, and it also fills the expectations of the film’s comedy properties.

At the launch ceremony, the lead actor Andy Lau said: "After waiting for so many years, we finally waited. I hope we can make a good show!" Director Ning Hao also borrowed the good fortune of the launch to cheer for the whole crew: "Today is a once-in-a-lifetime good day, February 22, 2022, so many good things come in pairs, it’s time for us to play!"

In 2006, the director Ning Hao received 3 million funding from Mr. Lau’s "Asian Rising Star Directing Project" to shoot "The Dark Horse" and "Crazy Stone", and created the film style of "black comedy", which made a sensation that crazy summer. For years, audiences have been hoping that Director Ning Hao and Andy Lau can work together on a film to satisfy audiences’ wishes.

Sixteen years later, "Mr. Red Carpet" was finally born, and the collaboration between the two big names was highly anticipated. At the same time, it also made everyone speculate, what kind of comedy is this? What kind of sparks will the two top figures in the field of directing and acting collide? The final "laugh" is expected.

1905 movie network feature Gain insight into the film industry and embrace Chinese films. In 2023, "China Film Report" "Blue Feather Parlor" launched the two sessions to specially plan "Dialogue Spring", inviting representatives of ten film companies to jointly promise a beautiful vision for Chinese films to move forward in the wind. From welcoming spring to entering spring. Now, we once again start with the prosperous Spring Festival stall and join hands with filmmakers to dream of 2024, when Chinese films are blooming.

"China Film Report" "Blue Feather Parlor" 2024 Two Sessions specially planned – the eighth episode of "Dialogue Spring" entered Wanda Film. The whole industry chain layout and development, closer to the audience, listen to the audience’s voice to feed back creation. Tonight, the host of the movie channel, Lan Yu, talked to the chairperson and president of Wanda Film joint stock company, let the audience walk into the cinema, walk into the movie, and feel the charm of light and shadow making dreams.

Discover and cooperate with new directors to supplement industry talents

The new work "Flowers Bloom" will be turned on for the second time

In the past period of time, the filmmaker Chen Zhixi has completed a career change – from "tens of billions of beautiful women producers" to become the chairperson of Wanda Film, the head of a film company with a whole industry chain. Wanda Film has always had a special emotion for her.

Located in the central district of Beijing’s East Fourth Ring Road, Wanda Studios has hosted most movie premieres. The studio has accompanied the filmmaker’s growth. From the very beginning, "almost all the premieres of films I have produced and invested in in my career have been in this studio."

Chen Zhixi has participated in the creation of many directors’ first works in the past, from the director’s "Lost in Thailand", the director’s "Pancake Man", and later Jia Ling’s. For her, after taking over Wanda Film, she listed the project planning for the next three years. In addition to cooperating with mature directors, she hopes to accompany more young filmmakers.

Wanda Film launched the "Elite + Program" in 2017, dedicated to discovering and cultivating professional talents in the film and television industry, and fully promoting the upgrading of China’s film industry. So far, 11 directors have been signed, as well as hundreds of screenwriters. "I hope to use my experience of accompanying many directors in the creation of their first films to accompany more young directors, so as to fill the market with more good content."

From a pure producer to the current head of a film company, in Chen Zhixi’s view, "launching some new directors and screenwriters for the industry and replenishing industry talents is the most basic work I can do."

She hopes to summarize her past experience and explore and judge the possibility of directors in more dimensions, "such as the director’s values and field control ability, to judge what kind of works this director will present to the audience and the market in the future." Chen Zhixi hopes to help these directors choose the theme and genre that best suits their talents as their debut films, so that they can succeed quickly.

Looking back at Chen Zhixi’s creative resume, she accompanied Xu Zheng, Dapeng and other filmmakers to realize the transformation from actor to director. At that time, they were all in their thirties and full of infinite possibilities. Today, Chen Zhixi looks at the actors around the age of 30, "There are three people who are very promising. I am already chatting with them, helping them choose topics, and seeing if there is a chance to move from the front to the back in the future."

In addition to the newcomer power, Wanda Cinemas will continue to work with mature and experienced directors.

After collaborating with Jia Ling on "Hello, Li Huanying," the two will continue to work together on the new novel "Flowers Blossom." "Half of the film has been completed, and we will continue to shoot the other half." At present, the entire film crew is also choosing the time and shooting location, "I hope to finish the film and meet the audience as soon as possible."

The whole industry chain excavates the charm of light and shadow

Awaken the enthusiasm of young audiences to fall in love with cinemas

As a film company with a whole industry chain, Wanda Film continues from the creative end to the screening end, which also allows Chen Zhixi, the head of the company, to have more opportunities to enter the audience and communicate with the audience. "In the past, more of my work was to accompany the directors to make scripts, how to set the plate and code the box office. At the stage of promotion, the previous distribution was also dependent on the outside. Now, Wanda Film has its own screening hall, which can feed back our films through the studios of the entire theater chain."

At present, there are 916 Wanda Studios across the country, and among the top 100 theaters in the national box office during the Spring Festival, Wanda accounts for as many as 67.

Chen Zhixi said that in the future, Wanda Film will continue to strengthen the high standards and high platform of the entire Wanda Studios, "continue to improve our service awareness and service quality, and create a very good viewing environment for the audience."

She was also thinking about how she used to feel like walking into a movie theater was like Chinese New Year because of the aroma of popcorn, so how could she make today’s young people fall in love with movies?

Awakening the enthusiasm of young people and making them willing to go to the cinema to watch movies has become a topic she and Wanda Film are eager to solve.

We are willing to learn more about movies and the charm of light and shadow. "Chen Zhixi hopes that under the environment of Wanda Film, she can take the initiative to change some business conditions, so that the theater can have more life-like and richer scene simulations.

"For example, in’The Trilogy of Consecrated Gods’, the props are so beautiful and the costumes are so beautiful. But after the movie is filmed, the audience is far away from them. As the end point of the movie, can we really hold some Consecrated Gods props for the director? I think that by transporting all those exquisite props and costumes to the theater, the audience can reach a deeper dimension of understanding and love for the movie."

The possibility of exploring cinemas also affects creators’ development at the front end. Judging from the current situation of the Chinese film market, a large proportion depends on box office revenue, 8% relies on Internet copyright recycling, and a very small part relies on derivatives.

In Chen Zhixi’s opinion, derivatives may be one of the paths for the recovery of film revenue in the future. "We hope that the life cycle of movies will become longer, and there can be more series movies." In particular, Wanda Film is currently developing and creating animated films in the "Bao Gong" series, and plans to create a more complete derivative system. "Animated films have more advantages in derivatives."

The animated film planned for this year’s Qixi Festival will be one of Wanda Film’s summer publicity projects. After the accumulation of the past two works, the film "will definitely have a very good derivative performance, which will really make the audience and characters, and even the film have emotional communication and interaction."

　　On the evening of December 16, the first mainstream pure electric sedan "Geely Galaxy E8" based on the SEA architecture officially opened for pre-sale at the 2023 Geely Automobile User Conference. The new car launched a total of 5 versions (550km Pro, 550km MAX, 665km Starship, Voyage Edition, 665km Starship, Smart Driving Edition, 620km Starship, Performance Edition), with a pre-sale price of 188,000 yuan. The new car will be officially launched and delivered in January 2024.

　　The Geely Galaxy E8 was launched on October 30 this year. It is based on the SEA vast architecture and is the first intelligent pure electric flagship sedan of the Geely Galaxy series. It is also Geely’s first product based on the SEA architecture. It has a first-mover advantage in the three-electric system, vehicle control experience, and body safety framework.

　　The Galaxy E8 adopts the new design language of "Ripple of Light", and is equipped with the world’s first mass-produced integrated luminous front face, which is highly recognizable. The interior is equipped with a 45-inch ultra-wide screen and a new generation of Qualcomm Snapdragon 8295 flagship cockpit chips. It integrates the latest technology and is a masterpiece of Geely Technology’s car manufacturing.

　　The Geely Galaxy E8 inherits the brand’s unique "ripple aesthetics" and innovates a new "ripple of light" design language. It has a very cool rhythmic grille and is also the world’s first mass-produced integrated luminous front face. The grille has a luminous matrix composed of 158 windows, with a luminous area of 0.105m. It not only inherits Geely’s classic ripple symbol design, but also jumps out of the homogenization route of electric vehicle design, creating a new paradigm of intelligent electric vehicle design in China.

　　The attitude of the Geely Galaxy E8 is close to that of a coupe model, and the roof line is very smooth. At the same time, thanks to the streamlined body, external AGS active air intake grille, low wind resistance closed pneumatic wheel rim and other 25 low wind resistance designs in the whole car, the Geely Galaxy E8 wind resistance coefficient is only 0.199Cd. The length, width and height of the Geely Galaxy E8 are 5010/1920/1465mm respectively, and the wheelbase is 2925mm. The through-type tail light group of the Geely Galaxy E8 has rich lamp cavity lines, and visually forms a signal linkage with the high-mounted brake lights, thus creating a good visual effect and recognition. In addition, the exaggerated diffuser and ducktail design at the tail enhance the sports atmosphere, while effectively reducing the rear turbulence, reducing the wind resistance by 10counts, and improving the battery life.

　　Geely Galaxy E8 is inspired by the four seasons and characteristic scenery of West Lake, and has launched six body colors, including: Begonia powder (Quyuan wind lotus), smoke gray (double peaks insert clouds), autumn apricot yellow (thunder peak sunset), Zhiqiuhong (Huagang viewing fish), first snow silver (lake mirror first snow), willow frost white (Su Di winter pen), providing consumers with a richer choice.

　　Geely Galaxy E8 is equipped with a 45-inch 8K screen, with an effective display area size of 1130mm * 138mm, a 7.5mm border, a screen ratio of 98%, and a thickness of 9.8mm. The screen pixel is 7680 × 936, achieving a quasi-retina-level 8K pixel density. When the vehicle is in P gear, this large screen also supports direct connection of mobile phones or handles to play games. Geely Galaxy E8 is equipped with a new generation of Qualcomm Snapdragon 8295 flagship cockpit chips and a new car system. It adopts a 5nm process, and the AI computing power reaches 30TOPS. Compared with 8155 (7nm) GPU, the overall performance is improved by 2 times and the 3D rendering performance is improved by 3 times. The Geely Galaxy E8 is equipped with a round double-spoke steering wheel and a half-spoke steering wheel (optional) for consumers to choose from, and has integrated knobs in the control area under the center console.　

　　Geely Galaxy E8 is equipped with a 4D zero-pressure cloud seat, which supports 12-way electric adjustment of the main driver seat/electric waist support + 4-way electric adjustment of the passenger seat + ventilation and heating of the main/passenger seat + memory welcome of the main/passenger seat, providing a rich riding experience. In addition, the passenger seat is laid at an angle of 180 °, supports one-click automatic leveling, and can be connected with the rear seat cushion.

　　Geely Galaxy E8 is equipped with: front door electronic unlocking, 50W mobile phone wireless charging, 25.6-inch AR-HUD head-up display, HARMAN INFINITY sound system + headrest audio, intelligent air conditioner, FACE ID facial recognition, OMS entertainment camera, electric rear tailgate, 256-color intelligent chasing ambient light, rear seat ventilation and heating and other functions.

　　Geely Galaxy E8 two-wheel drive (rear drive) model has a motor power of 200kW and a torque of 343Nm; the four-wheel drive model has a motor power of 475kW (165kW + 310kW) and a torque of 710Nm; in addition, the power battery pack of the vehicle adopts a new generation of silicon carbide electronic control technology, and the cruising range can be increased by 5-10% compared with the previous generation. According to official data, the 0-100km/h acceleration time of Geely Galaxy E8 two-wheel drive (rear drive) model is 5.95s, and the 0-100km/h acceleration time of four-wheel drive model is 3.49s. The maximum speed can reach 210km/h.

　　Geely Galaxy E8 is officially defined by Geely Automobile as "China’s new generation of pure electric flagship". With a new generation of flagship architecture, a new generation of flagship cockpit, a new generation of flagship driving control, a new generation of flagship safety, a new generation of flagship design and other leapfrog hardcore strength, Geely Galaxy E8 is expected to become one of the most competitive flagship products in the current B-class pure electric cars. (Source: Geely Galaxy)

　　Xinhua News Agency, Beijing, July 30 Question: How does "the trouble on the tip of the tongue" stop coming? – Exploring the new coordinates of national food safety governance

　　Xinhua News Agency reporter

　　From "online takeaway" to "rest assured meat dishes", with the increasingly upgraded concept of national consumption, the people’s requirements for delicious food continue to increase. Eating healthy and safe is a "big deal" for the people, and every link in the food industry has also become the focus of attention of the people.

　　Implement the food and beverage quality and safety improvement project, make "looking for a smiley face to eat" a consumer fashion, and use "bright kitchen and bright stove" to "light up" food safety… In recent years, the food and drug supervision department has strictly controlled every line of defense from farmland to dining table, zero tolerance for violations of laws and regulations, Kuaishou, and heavy punches.

　　Platform checks: New regulations on online takeout are coming soon

　　Statistics from the China Cuisine Association show that in 2016, the national catering income was 3.58 trillion yuan, of which the online ordering market reached 357.90 billion yuan, accounting for about 10%. While the huge market size poses challenges to supervision, online catering chaos such as "black workshops" and "fly halls" also brings "troubles on the tip of the tongue" to takeaway diners.

　　According to industry insiders, "black workshops" and "fly halls" are frequent, the source is offline, and the root is on the platform. To manage the chaos of online ordering, the third-party platform also needs to play the role of "gatekeeper". Bi Jingquan, director of the State Food and Drug Administration, previously stressed that it is necessary to strictly implement the responsibility of the third-party platform for online catering services and ensure that the food business license displayed online is true, which is to ensure that the offline producers and operators must be brick and mortar stores, not "black workshops"; to ensure that the food is not contaminated during the delivery process, because the logistics company for the delivery is selected and designated by the third-party platform; to ensure that complaints against consumers are dealt with in a timely manner, because consumers order food and settle on the third-party platform.

　　"Those who use the internet to provide catering services should have a physical store and obtain a food business license in accordance with the law," according to the "exposure draft" published by the Food and Drug Administration. Experts said that the "binding brick and mortar store" regulation will erect a "high-voltage line" at the source of online catering food production.

　　According to the relevant person in charge of the Second Division of the Food and Drug Administration, the next step is for the Food and Drug Administration to issue the "Measures for the Supervision and Administration of Online Catering Services" to clarify the respective food safety responsibilities and obligations of online third-party service platforms, online catering service units, and food and drug regulatory authorities, standardize online catering service business practices, prevent and control online catering service food safety risks, and protect consumer rights and interests.

　　Back Kitchen Live: The "Transparent Food Safety" behind the inter-provincial report

　　Recently, a news that a user in Shandong Province reported a Jiangsu restaurant across provinces has caused heated debate in the industry. According to the surveillance video exposed by the user on the Internet, three people in chef’s clothes are suspected of not wearing masks, eating with their hands, and playing with mobile phones during meals. It is understood that this store is a Quanjude franchise store in Huaian, Jiangsu. Quanjude has ordered it to suspend business immediately for rectification.

　　Why can Shandong netizens report across provinces? It turned out that the Huai’an Food and Drug Administration launched the "Food Safety + Internet" transparent co-governance system and established the "Huai’an Transparent Food and Drug Administration" network platform, which connected all the videos of "Mingchu Liangzao" to the network and was open to the society and accepted social supervision. Therefore, some Shandong netizens "reported across provinces" the behavior of restaurant employees suspected of not meeting relevant regulations.

　　Zhong Kai, deputy director of the Kexin Food and Nutrition Information Exchange Center, said that in the supervision process, not every restaurant has a supervisor watching every minute, but countless consumers may change into regulators at any time and participate in the co-governance of food safety society. This is the charm of "bright kitchen and bright stove" and "transparent food safety".

　　"Although’bright kitchen and bright stove ‘is not the master key to solve all problems, it will become an important way for the public to participate in the social governance of food safety, and it will also become an important deterrent to illegal food production and operation," Zhong Kai said.

　　It is understood that by the end of 2016, the number of catering service units that have implemented "bright kitchen and bright stove" in various places reached 902,600 households, an increase of 115% over the same period in 2015, an increase of 483,700 households; the catering service units that have implemented "bright kitchen and bright stove" accounted for 27.52% of the total number of licensed catering service units.

　　The relevant person in charge of the Second Division of the Food and Drug Administration pointed out that the implementation of the "bright kitchen and bright stove" has given full play to the social supervision role of consumers, extended the supervision tentacles, further enhanced the pertinence and targeting of supervision, and to a certain extent realized the all-weather supervision of food safety in catering service units, effectively making up for the shortage of supervision personnel.

　　Full chain traceability: scan the code to scan out the "past and present life" of a box of durians.

　　Scan the barcode, check the origin, check the date… In the 52 Meitehao supermarkets in Taiyuan, Shanxi Province, there are more than 60 food safety traceability inquiry machines "lurking", so that the ordinary people who come to shop directly praise "Buy safely and rest assured".

　　"I am a’regular customer ‘of this machine." Li Nan Nan, who lives in Xinghua Street, Taiyuan City, told reporters that whether she is buying fresh meat, vegetables, fruits, etc., or choosing ordinary goods, she is used to checking on the supermarket traceability machine. The reporter’s experience found that picking up a box of durians, pointing the barcode at the scanning area, the system popped up the message of this box of durians: "Supplied by Qingxu County Agricultural Products Base" "Produced on July 14" "Shelf life is 5 days", and the attached "Agricultural Product Source Batch Certificate" clearly shows that the box of durians was purchased from Beijing Xinfadi Agricultural Products Wholesale Market – it took less than a minute to understand the entire product chain.

　　Huang Dengyu, director of the Food Circulation Department of the Shanxi Provincial Food and Drug Administration, said that after the system is put into use, it can not only simplify the cumbersome bill retention management, but also realize the dynamic control of quality management "from farmland to table" and "from factory to table", escorting the safety of the tongue.

　　Establishing a food safety traceability system is one of the priorities of this year’s food safety work, and it is also an important goal of the "13th Five-Year" National Food Safety Plan. It is understood that 30 provinces across the country have arranged the deployment of safe meat and vegetable demonstration supermarket creation activities based on local work conditions to promote enterprises to implement their main responsibilities. (Written reporter: Chen Cong; Participating reporters: Huo Yao, Dong Xiaohong, Bao Xiaojing, Shuai Cai)

　　Recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the Code of Conduct for Network Anchors, clearly stating that network anchors should not have 31 behaviors in the process of providing network performances and audio-visual program services, such as not spoofing, distorting, uglifying, blaspheming or denying the deeds and spirit of heroic martyrs and model figures; Do not insult, slander or spread the privacy of others, infringe upon the legitimate rights and interests of others, etc.

　　In recent years, with the short video in running all the way, the number of webcast users has increased year by year, and the network anchor industry has become more and more popular. According to some research reports, as of December 2021, the number of webcast users in China exceeded 700 million, accounting for 68.2% of the total netizens. Another research report shows that the scale of China’s live e-commerce market will exceed 1.2 trillion yuan in 2020, and it is estimated that the scale of China’s live e-commerce will exceed 4.9 trillion yuan in 2023. The number of live e-commerce anchors has reached 1.234 million by the end of 2020.

　　Due to the low barriers to entry in the webcast industry, the quality of anchors is mixed. Especially under the guidance of "traffic first", the chaos of webcasting emerges one after another. In order to gain profits, some anchors regard vulgar content as a "traffic password" by means of eye-catching and showing off the lower limit, breaking through the legal red line and challenging public order and good customs, which makes the public, platforms and industries suffer greatly — — Some doctors broadcast gynecological surgery live online, a online celebrity female anchor rewarded fans with bottomless content routines, and individual "head anchors" poisoned the audience with "spicy eyes" during the live broadcast of PK … …

　　Webcasting is not a place of extra-legality. In order to control the chaos of webcasting, the competent authorities have successively promulgated a series of laws and regulations, such as the Measures for the Administration of Content Management Practitioners in Internet News Information Service Units and the Code of Conduct for Webcasting Marketing Activities. The network supervision environment and content production requirements have become stricter, which has purified the ecology of the webcast industry to a certain extent, but the vulgar live broadcast is still banned repeatedly, which is related to the low cost of anchor violation and the imperfect supervision.

　　No rules, Fiona Fang. The introduction of "31 red lines" has released a strong signal — — The supervision of the live broadcast industry is becoming stricter and the supervision network is constantly woven, which forces the development of the webcast industry to be standardized and completely get rid of the wrong values of "only traffic". It is expected that the "31 red lines" will help improve the threshold of webcasting industry and the quality of anchors, so that more positive energy content can conserve the public order, good customs and order of the network society. This is also the proper meaning of purifying the network ecology.

China Economic News Network (Liu Chenxi)At the moment when the traditional SUV performance test is the same, how can the test drive play new ideas? As the "strongest 6 series in history", for Zhiji LS6, performance testing is only the basic exercise, and intelligent peak experience is the core competitiveness. In order to let the national media and users experience the high-level intelligence of Zhiji LS6 in one stop, Zhiji LS6 has created the sixth space of super intelligent driving, initiated a brand-new gameplay of "AI intelligent driving maze", simulated and built typical road conditions, traffic flow and people flow in big cities, and deeply experienced the future intelligent cabin in the commuter meta-universe, with more performance experience, comprehensive driving and control experience and all-round inspection.Zhiji LS6Strength, with "the most interesting test drive in history" to set the industry benchmark.

Deep intelligence is the winning factor in the second half of the electric track. Zhiji LS6 redefines the new paradigm of intelligent driving experience with the triple standards of zero blind area: full digital vision, zero anxiety: advanced intelligent driving, and zero distance: future intelligent cabin ecology..Empowering the whole driving experience from boarding to getting off with AI, covering high-speed elevated roads, urban roads and urban slow scenes, and creating the most applicable and practical future intelligent driving experience.

Can you imagine a car running normally when the front and rear glass, windows and rearview mirrors are all black? Zhiji LS6 can easily get through the "ultimate blindfold challenge" in the dynamic test drive. With the help of the global digital visual field blind compensation function, Zhiji LS6 can also freely pass through complex road conditions in the state of complete blindness, with the help of Zhiji’s original global digital visual field blind compensation and the traditional 360-degree panoramic image.

In the extreme weather experience area of the test drive site, the scene of urban extreme weather is restored, the rearview mirror is blocked by rain, and the rainy night mode is turned on to enhance the blind area vision; In the daily commuting experience area: simulate the unprotected left turn scene, turn on the A-pillar for blind, simulate the right turn into the community scene, turn on the side for blind, and safely avoid pedestrians in the blind area on the right.

In the dynamic test drive, the test drive site is set up with complex parking spaces, narrow alleys and other areas, and the practicability of the functions of one-button parking, one-button extrication, one-button sticking and one-button tracking of Zhiji LS6 is comprehensively tested. Intelligent driving maze experience area is set up to see what you can’t see, get rid of what you don’t want to open, and experience LS6′ s zero blind zone full digital vision and one-button AI driving function in a three-dimensional and multi-dimensional way to enjoy an unprecedented simple, relaxed and interesting driving experience.

In the daily driving scene, once you break into a dead end, you are crazy, and Zhiji LS6 returns with one click. In the mirror narrow road experience area: at a fixed location, turn on the rearview mirror to fill the blind, read the clues on the rear wall, turn left and enter the mirror narrow road, and form countless mirror images after multiple mirror reflections adjacent and opposite. Being in it, even the old driver can’t pour it out quickly. Zhiji LS6 turns on one-button tracking to help you return to the original road section. Find a new path and enter the next level.

In the urban experience area: simulating the crowded parking scene, Zhiji LS6 stops at the designated place by silently searching for the library, and then uses one button to get out of trouble and enter the next link. And after parking on its own side, start the one-button sticking function to solve the parking problem perfectly.

In the high-performance "6" performance driving experience area, 100-kilometer acceleration, 100-kilometer braking, S-shaped pile winding, coaxial bumpy road, cross-axis bumpy road and cross-axis projects are set up to comprehensively verify the functions of LS6′ s acceleration performance, 100-kilometer braking performance, vehicle stability and dynamic correction ability, steering wheel operation and directivity, torque dynamic distribution of four wheels, torsional rigidity passability of the whole vehicle and riding comfort.

Easy car original: With a budget of about 150,000 yuan, I plan to buy a pure electric vehicle with a pure electric cruising range of 600km. Is there a good choice? If you only look at the book data, BYD is a good choice in this price range.166,800 yuan can have a 600km high cruising range version., the cost performance is quite high.

The appearance of Qin PLUS EV is quite small "Han", andEquipped with a more secure blade battery., the configuration is not low, compared with the previous Qin EV models, it can be said thatReduce the price and increase the allocationYes.

Although the cost performance is very high, what is the driving texture of Qin PLUS EV? Can the real cruising range reach 600km? With these questions, let’s have a test together.

New car highlights first look:

1. It is equipped with a front permanent magnet synchronous motor with a maximum power of 135kW.measure with instruments0-100km/h acceleration time is 9.1s, and 100-0km/h braking distance is 38.2m..;

2. Power and chassis adjustment is mainly based on home comfort.Smooth and quiet brings more comfortable driving experience.;

3, fast charging speed to force, the actual measurement of Qin PLUS EV under comprehensive working conditionsReal pure electric cruising range can exceed 500km.;

4. Follow the family-style design style of BYD Longyan.Looks like a trumpet "".

The model we tested this time is the 2021 Qin PLUS EV 600km flagship model, which is the top model with a price of 166,800 yuan.

Permanent magnet synchronous motor mounted on top modelThe maximum power is 135kW and the maximum torque is 280 n m.The officially declared 0-50km/h acceleration time is 4 seconds.

The maximum power and torque of the permanent magnet synchronous motors equipped on the other three middle and low models are 100kW, 180N·m, and the 0-50km/h acceleration time is 5.5 seconds.

So what is its actual acceleration performance? First of all, let’s test its acceleration time of 0-100km/h and braking distance of 100-0 km/h.

Before the test, turn off the air conditioner, turn off the ESP body stability system and adjust the driving mode to SPORT mode. Finally measuredThe fastest acceleration time of Qin PLUS EV is 9.1 seconds., the bestThe braking performance is 38.2 meters..

As can be seen from the acceleration curve, during the acceleration process of Qin PLUS EV from 0 to 50 km/h, the response speed of the motor is faster, and the maximum acceleration can be reached soon after stepping on the switch. The final acceleration time of 0 to 50 km/h is 3.6 seconds, which is faster than the official data of 4 seconds.

After the maximum acceleration is maintained at 50km/h, it begins to decline, and the acceleration capacity of 50-100km/h in the second half also gradually decreases. However, during the whole rapid acceleration process, the power output is quite linear, and finally the speed exceeds 100km/h in 9.1 seconds.

Qin PLUS EV’s braking front section is sensitive, and the whole braking process is quite linear and stable, which can give us enough confidence. After many tests, the best braking distance is 38.2 meters, which can basically be controlled within 39 meters, and the performance is quite good.

Next, let’s talk about the driving experience of Qin PLUS EV. As a new energy family car, the overall adjustment of Qin PLUS EV is not surprising.Give priority to comfort.

Although the appearance is similar to BYD’s flagship model Han, the actual test drive is two completely different styles. Qin PLUS EV will not give us a passionate acceleration experience like Han.Smooth and comfortableIs the direction it is striving for.

Although the motor power of Qin PLUS EV with a maximum power of 135kW is not particularly abundant, it is more than enough to meet the needs of daily use.

At the beginning, the dynamic response of Qin PLUS EV will not be particularly positive. Especially in ECO mode, the initial response of the switch will be "lazy", and the acceleration process will be gentle, which will bring about the speed increase in no hurry.A relatively comfortable and stable driving experience is also valued by consumers who pay attention to family cars, and it can also save some energy.

Of course, if you want to "go wild", you can switch to SPORT driving mode. In this mode, the switch of Qin PLUS EV will become more sensitive and the speed will climb much faster. Especially in the high-speed road conditions where overtaking is needed,Qin PLUS EV in SPORT mode will give us more confidence..

In SPORT mode, the acceleration ability is indeed improved, but the comfort and ride comfort are greatly reduced. When accelerating rapidly, it will bring a certain sense of dizziness to drivers and passengers. It is not recommended to use this driving mode for a long time.It is enough to recommend using ECO/NORMAL mode for daily driving, which can bring more comfortable driving experience.

Qin PLUS EV’s kinetic energy recovery system is divided intoStandard feedbackandGreater feedbackTwo levels, the power recovery under the standard feedback is moderate, and the vehicle can slowly brake linearly and smoothly after releasing the switch.

In the larger feedback mode, there will be more energy recovery, but the disadvantage is that there will be some drag and drop, and the comfort will be reduced.

In terms of steering strength, Qin PLUS EV followsSteering style of family car with low speed, light weight and high speed.It is relatively flexible and light to drive. However, the steering virtual position still exists, so you need to be extra careful when the speed is fast and cornering, and try to slow down as much as possible.

Qin PLUS EV’s chassis suspension is also a comfortable adjustment style.Tougher suspension can well filter out the small bumps on the road.. However, in the face of speed bumps or potholes, you can still obviously feel the body jumping up and down, which still needs improvement.

In terms of NVH, Qin PLUS EV has no influence of engine noise, and the quietness of the whole vehicle is quite excellent when driving at low speed. However, when the speed exceeds 80km/h, tire noise and wind noise are more obvious, but the whole is still within the acceptable range.

In order to understand the noise situation of Qin PLUS EV more intuitively, we also tested its noise level in the car of 40-120 km/h.

The test results show that the noise decibel value of Qin PLUS EV in each speed segment is well controlled. The noise in the 40km/h car is 55.4 decibels, and the noise at the high speed of 120km/h is 66.2 decibels.

Here, for example, the noise value of the computer mainframe is generally about 55 decibels, while the voice of two people chatting and talking at a distance of one meter face to face is generally about 60 decibels. It can be seen that the noise decibel value data of Qin PLUS EV is still good.

After the overall test drive experience, power and acceleration are obviously not the strengths of Qin PLUS EV, and the word sports is basically irrelevant to it, giving us more.A smooth and comfortable driving experience.Is the direction it is striving for.

After talking about the driving experience, let’s test the actual cruising range of Qin PLUS EV, and test it in the daily commuting environment to see if its real pure electric cruising range can satisfy us.

Before starting the test, we need to fully charge Qin PLUS EV. The 600km version is equipped with a capacity of71.7kWh blade battery, the official declared fast charge.It only takes 30 minutes to charge the battery from 30% to 80%..

Before charging, Qin PLUS EV has 36% remaining power, and the dashboard shows that it takes 52 minutes to fully charge.It took 68 minutes to fully charge., charging power up to 60kW. If you start charging from 0%, you can fill it in less than two hours, and the charging efficiency is still relatively high.

In this endurance test, we mainly focus on the urban traffic congestion near Pearl River New Town, Xinguang Expressway and Nansha Port Expressway, and the ratio of urban traffic, expressway and expressway is basically 1:1:1.

When the Qin PLUS EV is fully charged, it is already 19 o’clock in the evening, which is at the peak of work in Guangzhou.At full charge, the remaining cruising range of Qin PLUS EV is 600km..

Before starting the test, I reset the dashboard mileage 1 and energy consumption curve chart to zero. The air conditioning temperature is set at 24℃, and the air volume is in second gear.

Choose NORMAL driving mode, choose larger feedback mode with strong energy feedback, and then start the test. However, I was the only one in the car during the test, and I was basically in no-load condition.

Depart from Tianhe Stadium, go to and from Xinguang Expressway, pass through Guangzhou Grand Theatre and Central Lake Park of University Town, and finally reach Nansha. The test is about 100km one-way, and the feedback mode is maintained throughout, mainly in ECO mode, but the driving mode will be switched according to the road conditions. After arriving at the destination, I will go back to work in the morning rush hour the next day.

In the end, I drove the Qin PLUS EV for a total of 205.5km, with an average speed of 38km/h, which consumed 41% of the electricity. The table shows that the remaining cruising range is 354km, which is 246km away.

At this point, the energy consumption curveThe average power consumption in the last 50 kilometers is 12.9 kW h/100 km., andThe actual average power consumption should be 14.3 kW h/100 km..

Under comprehensive working conditions,The ratio of power failure is about 1:1.197., which is equivalent to the cruising range of 1.197km for every 1km I drive Qin PLUS EV.

Under the comprehensive working conditions close to the daily car environment, convert it.The real cruising range of Qin PLUS EV is 501km.Of course, this is already a very good performance.

If you drive in the whole ECO mode and drive until the power is completely consumed,Its real cruising range is over 520km, which is no problem at all.. Calculated by commuting 60km to and from work every day,Just charge it once a week.

In terms of appearance, Qin PLUS EV adopts BYD’s latest.EV Dragon Face family design language, continuing the design style of Han EV.

The overall design of the appearance is also very similar to that of Qin PLUS DM-i, and the design of connecting matte silver chrome trim with LED headlight group is consistent with Qin Plus DM-I..

The front face is unique to EV models.Closed grille designDistinguish it from Qin plus DM-I. The lower enclosing area is outlined by black decorative strips that run horizontally, which enhances the visual width of the front face. The LOGO logo of "Qin" is also adopted.Relief design, more exquisite and beautiful.

Arrow-feather LED headlights are blackened, which is more design-oriented. The whole system comes standard with headlight on/off function in advance, and the middle and high models also haveIntelligent far and near light function.

Coming to the body side of Qin PLUS EV, the modeling design is consistent with Qin PLUS DM-i model. The smart waistline running through the front and back and the slip-back design create a forward dive posture, which is more versatile.

In terms of body size,The length, width and height of Qin PLUS EV are 4765/1837/1515mm respectively, and the wheelbase is 2715mm.. Compared with competing models, it does not fall in the wind.

The test drive model is equipped with18-inch silver-black two-color aluminum alloy rim, full of sports. Matching it is Germany, which focuses on energy conservation.Horse brand EcoContact 6 series tires, with specifications of 235/45 R18.

The sleek and full tail design is also not much different from Qin PLUS DM-i, and the multi-line outline makes the tail layered.

After blackening, the penetrating LED taillights still maintain a good visual effect after lighting. The duckling tail design is matched with the latest font suffix of "Build Your Dreams", which has high recognition.

Qin PLUS EV interior design also adopts family-style design elements.Design of embracing cockpitWith the suspended central control large screen, it highlights the scientific and technological atmosphere of the cockpit. With the combination of black and brown colors, irregular silver decorative strips in the central control area and piano paint panel, the interior texture is quite good.

The LCD instrument panel adoptsEmbedded design, can display the vehicle information is more comprehensive, however.Small sizeVisually, it seems stingy.

12.8-inch adaptive rotating suspended central control large screen, equipped withDiLink 3.0 Zhilian system. Support intelligent voice interaction, play third-party applications such as WeChat and Tik Tok, and support OTA upgrade, with high playability.

Qin PLUS EV adopts an integrated seat design, which has a good wrapping, and the whole system is equipped with a 6-way electrically adjustable main driver’s seat. However, the seat padding is hard and the ride comfort is average. Moreover, the seat is not designed to be perforated, and the heat dissipation of the seat is relatively general in hot summer.

The top model is also equipped with front and rear seat heating function, and it will be more perfect if the seat ventilation function can be added later.

In terms of ride space, the experiencers with a height of 182cm sit in the front and rear rows of Qin PLUS EV respectively. The head space in the front row is about 4 fingers, the head space in the back row is average, and there is room for more than one punch in the legs. The overall performance is basically consistent with Qin PLUS DM-i, which is enough to meet the needs of daily use.

Summary:At present, there are not many pure electric vehicles with 150,000 NEDC pure electric cruising range exceeding 600km. Qin PLUS EV is one of them, and its cost performance is quite high. With the blessing of large-capacity blade battery and excellent motor adjustment, we have measured that its average power consumption is 14.3 kW h/100 km, and the real cruising range can reach more than 500km, which has been quite excellent.

Its comfortable and smooth driving experience is also in line with the needs of family cars. Although the acceleration of 9.1s is a little worse, the power is enough to meet daily needs. If your budget is limited and you want to buy a pure electric sedan with a high cruising range, then Qin PLUS EV will be a worthy choice.

On January 30th, some netizens posted that the premium price of the high-end version of SU7, the first model of Xiaomi Automobile, was 361,400 yuan. The new car adopts ternary lithium battery from Contemporary Amperex Technology Co., Limited, with a maximum speed of 265 km/h. Market news speculated that the final selling price of Xiaomi automobile may be in the range of 250,000 to 370,000.

In response to the above news, Xiaomi Automobile responded: "Unofficial news is not true." In addition, Wang Hua, general manager of Xiaomi Group’s public relations department, forwarded a message to Weibo, a netizen, and said that in recent days, internal vehicles began to be licensed, which was to test all the processes of running through sales and delivery, and buying insurance was also one of the links. In other words, it has no reference value.

Xiaomi SU7 is the first production car of Xiaomi Automobile, which was released on December 28th, 2023, Xiaomi Automobile Technology Day. On Xiaomi Auto Technology Day, Lei Jun spent about three hours explaining technologies such as large die casting, intelligent driving and intelligent cockpit, and the design of Xiaomi’s first production model, but he didn’t talk about the price and kept it highly confidential, which also became the biggest suspense of Xiaomi.

In fact, since the release of Xiaomi Automobile, the price of Xiaomi Automobile has always been the focus of the industry. How much is the pricing for "Xiaomi Auto SU7"? When will it be announced? " Earlier, Xiaomi Auto officially replied, "We really haven’t finalized the price. Mr. Lei, the founder of Xiaomi, also introduced it at the Xiaomi Automobile Technology Conference. It is indeed a bit expensive, but it will be’ expensive for a reason’. Not 99,000, not 149,000, not 199,000. The final pricing will be announced at the official launch conference of Xiaomi SU7. " Since then, Mr. Lei has also revealed that Xiaomi Su750,000 has no rivals. It is understood that Xiaomi SU7 is positioned as a "C-class high-performance eco-technology car", which provides dual-motor version and single-motor version. The single-motor version is equipped with a motor with a maximum power of 220 kW; The dual-motor version is equipped with a front and rear dual-motor system, in which the maximum power of the front motor is 220kW and the maximum power of the rear motor is 275kW.

Not long ago, Lei Jun, the founder of Xiaomi, also said in an interview with the media that the pricing of Xiaomi’s first model may be a bit expensive, equivalent to the performance of two or three million luxury cars, and reiterated that the pricing of Xiaomi’s first model will not be 99,000 yuan, 149,000 yuan, 199,000 yuan.

Judging from the product configuration announced by Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low, which means that its price cannot be too low. It should be noted that in recent years, the automobile market has undergone earth-shaking changes, especially since 2023, the automobile price war has intensified, and the price has also become a key link in the competition between automobile enterprises.

For Lei Jun, who "staked all his assets and reputation and started his last business in his life", he has high hopes for Xiaomi Automobile. Lei Jun said that Xiaomi automobile has the performance index that is not inferior to Tesla Model S, and the three indexes of 0-100km/h acceleration, 100km/h-0 braking distance and top speed are not backward, and bluntly said that Xiaomi SU7 has no accurate benchmarking vehicle, and it hopes to be comparable to Porsche Taycan Turbo in mechanical quality such as drivability, and to be comparable to Tesla Model S in intelligence.

As for the follow-up goal of Xiaomi Automobile, Lei Jun’s ambition is to become one of the top five automakers in the world. Lei Jun said: "The goal of Xiaomi Automobile is to rival Porsche and Tesla, to build dream cars in the new era of automobile industry, and to make a beautiful, easy-to-drive, comfortable and safe mobile intelligent space." The goal of autonomous driving is to enter the first camp of the industry in 2024. In addition, Lei Jun also stressed that today is 1003 days since Xiaomi announced its entry into the electric vehicle industry. Starting from the underlying core technology, Xiaomi has invested ten times to make a good car, and its long-term goal is to strive to become one of the top five automobile manufacturers in the world in the next 15-20 years. It is worth mentioning that the homogenization of 200,000-300,000 models in today’s auto market is very serious, and the competition is particularly fierce, which also means that Xiaomi Auto will face a lot of pressure after listing.

Lei Jun said in an interview before: "I am particularly worried that everyone will not buy if it doesn’t catch fire. What’s more worrying is that if everyone buys, they will have to wait for a year or two, and they will definitely be scolded." Whether Xiaomi SU7 can be accepted by the market or whether consumers are willing to pay for it is still unknown because the price is to be determined. But from this point of view, the final decision on how Xiaomi SU7 will perform in the auto market may still depend on Lei Jun’s highly confidential price. According to the plan, the final pricing of Xiaomi SU7 will be announced at the official launch conference of the car.

? Automobile industry pays attention to popular automobile new media.

Share valuable car news every day.

Autobots’ platform

　　China Economic Net, January 9 (Reporter Guo Yue) Recently, Volvo Cars released data: In 2023, the global sales volume reached 708,716 vehicles, of which 180,234 vehicles were sold in Greater China, all reaching record highs. The continuous improvement of brand power and the steady advancement of electrification transformation have also become highlights.

　　Specifically, as of December, 2023, Volvo Cars has achieved positive growth in global sales for 16 consecutive months, and the sales share of pure electric vehicles has climbed to 16%.

　　In the Chinese mainland market, in 2023, Volvo Car’s new energy sector performed particularly well, with sales increasing by 25% year-on-year. At the same time, from January to November, 2023, the market share of Volvo Cars in the luxury fuel car market in Chinese mainland reached 6.3%. Focusing on the performance of specific models, in 2023, Volvo S90 sold a total of 40,379 vehicles, a year-on-year increase of 22%; Volvo XC90 sold a total of 19,615 vehicles, an increase of 11% year-on-year; Volvo XC60 sold a total of 70,811 vehicles, a year-on-year increase of 10%.

　　In terms of new product promotion, Volvo Cars has ushered in new progress in a number of pure electric vehicles. In 2023, the pure electric luxury MPV-Volvo EM90 was launched in the world and opened the reservation in Chinese mainland. In 2024, the brand-new all-electric flagship SUV-Volvo EX90 and the brand-new all-electric luxury SUV-Volvo EX30 will be listed in Chinese mainland one after another. Three all-electric vehicles for different market segments will help Volvo Cars fully launch its new energy market in 2024.

　　At the same time, Volvo Cars is also actively building a new business model for pure electric vehicles and adapting its layout. At present, in addition to nearly 300 dealer operation outlets, Volvo Cars has 46 city center stores and brand experience stores, and the "direct sales+dealers" model has begun to take shape.

　　In addition, Volvo Cars has also established a perfect energy-replenishing system covering all scenarios of users’ travel, covering four scenarios: home charging, public charging, dealer charging and emergency charging. Up to now, Volvo Cars has joined hands with third-party partners to access more than 600,000 charging resources, covering 330+ cities.

　　More than that, in addition to new products and new business models, in 2023, Volvo Cars also established a stable and far-reaching electrification transformation system by continuously promoting localized innovation and carbon neutrality in the whole value chain. In China, Volvo Cars has continuously increased its investment. In 2023, the brand-new Shanghai Design Center and the Asia-Pacific Software Integration Center were put into use one after another, and they worked closely with the brand-new software testing center in Gothenburg, Sweden, to continuously evolve and iterate the safety, software and hardware strength of Volvo Cars.

　　Focusing on the goal of "becoming a climate zero-load benchmark enterprise in 2040", Volvo Cars also actively promotes the low-carbon transformation of the supply chain, including not only the production and manufacturing ends, but also the procurement and logistics chain. On the basis of the previously announced goal of reducing bicycle carbon emissions by 40% from 2018 to 2025, Volvo Cars further accelerated its actions, including announcing at the first chain Expo in 2023 that it would promote the "Hundred Green Electricity" project of the first-tier supplier in China in 2024, and announcing plans to reduce bicycle carbon emissions by 75% compared with the 2018 benchmark in the subsequent COP28 period.

　　In 2023, Volvo Cars continued to sharpen its brand image. While promoting product innovation, we will adhere to the brand concept of safety, sustainability and personalization, and lay the foundation for market performance in 2024. Specifically, in 2023, Volvo Cars released the "World Tree Intelligent Safety System", which further expanded the safety of traffic travel from the traditional active and passive safety to four different safety spaces: inside, outside, body and people, and constituted a more comprehensive safety system.

　　On December 28th, Xiaomi Group held.At the technical conference, the first model Xiaomi SU7 was unveiled, and the electric drive was also disclosed.The latest achievements of five self-developed core technology systems, namely, large die casting, intelligent driving and intelligent cockpit. Lei Jun, founder, chairman and CEO of Xiaomi Group, said that Xiaomi Group has thus achieved a complete closed loop of the strategy of "people, cars and homes".

　　Insiders said that IThe automobile market will gradually enter a period of steady growth, from incremental market to stock market, and the market competition will be further intensified. In this context, pricing will become an important factor in whether it can become an explosive model.

　　In-depth self-research of key technologies

　　Lei Jun said that Xiaomi insisted on starting from the underlying core technology, insisting on positive research and development, and deep self-research on key tracks. Xiaomi Automobile invested more than 10 billion yuan in the first phase of R&D, and the R&D team has more than 3,400 engineers. Among them, there are thousands of top technical experts at home and abroad in key fields.

　　In the field of intelligent driving, Xiaomi released three key technologies: adaptive zoom BEV technology, large road model and super-resolution occupation network technology. Lei Jun said that Xiaomi’s total investment in the first phase of full-stack self-developed intelligent driving technology has reached 3.3 billion yuan, and now it has increased to 4.7 billion yuan, with more than 200 test vehicles and a test mileage of more than 10 million kilometers. Intelligent driving is the track that Xiaomi focuses on, and the goal is to enter the first camp in the industry in 2024.

　　Intelligent driving has become an important track for the automobile industry. PG One, director of the Industrial Policy Research Institute (Advanced Manufacturing Center) of CCID Research Institute, said,Cars andThe tightness of the combination is further improved.

　　Lei Jun introduced that Xiaomi already has a complete intelligent manufacturing strength of automobile industry. existOn the other hand, Xiaomi released the Super HyperEngine V8s with a speed of 27200rpm, which is expected to be put on the train in 2025. At the same time, Xiaomi pre-researched the next generation of super, innovative laser winding rotor technology, and successfully broke through 35000rpm in the laboratory stage. In terms of aspects, Xiaomi has independently developed CTB integration technology and joined forces.The first battery inversion technology was launched, and Xiaomi also built its own battery pack factory. In addition, Xiaomi has independently developed "9100t super large die-casting cluster" and die-casting alloy material "Titan alloy".

　　Building a closed loop of "human-vehicle-home ecology"

　　Lei Jun introduced that the first model of Xiaomi Automobile has achieved small-scale mass production, and a large number of verification tests are being carried out to create a beautiful, easy-to-open, comfortable and safe mobile smart space.

　　Xiaomi’s first car was named XIAOMI SU7, and it was positioned as a "C-class high-performance eco-technology car", offering three colors of bay blue, elegant gray and olive green. In order to reduce the inconvenience caused by virtual buttons, Xiaomi SU7 keeps many physical buttons, which are mainly used to control air conditioning temperature, air volume, tail wing, air suspension and so on.

　　According to reports, Xiaomi SU7 is equipped with dual motors to realize all-wheel drive, with an acceleration time of 2.78 seconds per 100 kilometers and a top speed of 265 kilometers per hour. Xiaomi SU7 is equipped with Xiaomi-battery. With the support of 800V super fast charging, the battery life can reach 510 kilometers after 15 minutes of charging. Lei Jun said that with strong thermal management technical capabilities, Xiaomi Automobile will be the king of electric vehicles in winter. With the release of Xiaomi SU7, Xiaomi has thus achieved a complete closed loop of "the ecology of people and cars".

　　The internet of everything ecology is Xiaomi’s strength. Lei Jun introduced that Xiaomi tablet application ecology can get on the bus seamlessly, and other Mijia devices can also get on the bus without feeling. An expansion interface is reserved in the car to support device plug and play. In addition, Xiaomi has created the CarIoT ecosystem and is fully open to third parties.

　　For non-Xiaomi mobile phone system users, Xiaomi Auto supports wireless CarPlay, AirPlay and so on.

　　Pricing deserves attention.

　　Lei Jun said that Xiaomi Automobile is a major leap of Xiaomi Group, from mobile phones and AIoT to automobiles. Xiaomi Automobile is the new beginning of Xiaomi Group.

　　It is worth mentioning that the price of Xiaomi’s first car has not yet been announced, but Lei Jun has paved the way for consumers, "it is really a bit expensive".

　　At present, the competition in the automobile market is further intensified, which brings difficulties to the pricing of Xiaomi automobile. PG One said that with the rapid development of the automobile industry, overseas competitors have gradually completed the transformation of traditional fuel vehicles to new energy tracks, and the competition between independent brands and overseas brands will become increasingly fierce; At the same time, our automobile market will gradually enter a period of steady growth, and gradually shift from incremental market to stock market.

　　Lei Jun said that Xiaomi is not afraid of "volume".

　　fromIn terms of market, Xiaomi relies on cost performance to develop its own market share. In recent years, with the further intensification of competition in mobile phone track, Xiaomi Group’s strategy has gradually been adjusted to "high-end". Therefore, industry insiders speculate that Xiaomi will not adopt a low-price strategy like Xiaomi’s mobile phone.

　　Regarding the competition pattern of the electric vehicle market, Lei Jun previously said that as the electric vehicle industry matures, the top five brands in the world will occupy more than 80% of the market share. "The only way to succeed is to become one of the top five, with annual shipments exceeding 10 million."

　　Pricing will become one of the key factors for Xiaomi to become an explosive model.Previously releasedIt shows that the starting price of Xiaomi SU7 is expected to be below 200,000 yuan, and the overall price will be between 200,000 yuan and 300,000 yuan. It is estimated that the annual sales of new millet cars will reach 70,000-80,000 units.