Time writer | picking up fools

Read it and don’t agree to turn on the youth mode.

A new historical record was born!

On December 28, 2020, the official Express reported that after 73 days of its high-profile release, it won a total box office of 32.47 billion yen.

Successfully surpassed Spirited Away’s 31.68 billion yen and topped the Japanese box office list.

Or you can say that it finally broke the box office record of the latter in Japanese film history for 18 years and became the most popular cinema film in Japanese history.

The "victory or defeat" is known and the dust settles.

This result is reasonable for the people who have been obsessed with betting on "who is the first" for two months, and it is not surprising.

Time Jun specially invited a person in Japan who has finished painting the theatrical version of "Ghost Destroying @ Picking up Fools".

Before the screening date in the mainland has yet to be determined, I will be greedy again for hundreds of millions of times-

For most Japanese audiences, it may be hard to imagine the popularity of this animated film in China due to the introduction of the film and the lag of market information.

Take TOHOシネマズ in Shinjuku, Tokyo as an example. Even though it has been shown for 73 days, on December 28th, Blade of the Ghost: Infinite Train (hereinafter referred to as Infinite Train).

Comparing Doraemon: Walk with Me 2, which was released in the same period, and Wonder Woman 1984, a new interpretation of the Three Kingdoms, the statistical data of the three can barely reach half of the relevant data of Infinite Train.

What’s more,.

Whether it is joked by netizens or quoted by the new Prime Minister Suga Yoshihide in the parliamentary defense (one of the "killing skills" used by the leading role Tanjiro) as a golden sentence of active atmosphere.

Even a group of people who refused to "surrender" to Blade of the Ghost, spontaneously posted tags on SNS and sent them to Twitter for hot search (Japanese original is "キメハラ": キメ is the abbreviation of Blade of the Ghost, ハラ)

Even Kitano Takeshi joined the ghost-destroying cos army.

But interestingly, it is different from the first season of animation launched by Blade of the Ghost in 2019.

With the "long standby" of the release time of "Infinite Train", the evaluation of the film itself seems to begin to show a mixed trend after the initial wave of "gods" praise.

Views such as "slow fever", "wordiness", "sensational embarrassment" and "memory killing by people" and so on also represent another kind of "deviation from the mainstream" voice.

In view of the fact that the film has not been released in the mainland and a well-known basic truth-"there are a thousand Hamlets in the eyes of a thousand people".

Let’s put aside the movie spoilers that affect the perception (in case of being scolded) and the business angle involving brand marketing (knowledge blind area).

The film begins at the end of the first season of animation. Tell the story of the protagonist Tanjiro Zaomen who joined the Ghost Killing Team, and after completing his studies in Butterfly House, he went to purgatory with Xing Shoulang, the predecessor of the Ghost Killing Team, known as "Yanzhu", and took the Infinite Train to perform the task.

According to the plot development of the original comic book,

As far as the story itself is concerned, at first glance, Blade of the Ghost does not seem to be divorced from the traditional structure and classic elements of the Jump system.

If that’s all, Blade of the Ghost Extinguishes has a leading list of "Dead Sea of Fire" (Death, Naruto and One Piece, which were once recognized as the most popular "three major migrant workers"), and then "Steel Refining" and "Giant" are the world’s first battles, and it can still spread from a hundred schools of thought to deus ex and become an annual explosion.

Probably it has to be classified as some kind of "secondary metaphysical event" that seeks benevolence and is merciful to God.

However, it is obvious that Blade of the Ghost and its theatrical version of Infinite Train have continued their high popularity since their broadcast and release.

Among the many interpretations of "ghost extinction becomes popular", some key words are repeatedly mentioned, such as "subtraction of content"; "delicate emotional expression"; "ufotable’s Conscience Making" and "OP’s Blessing of Red Lotus"; As well as the hot connection between animation and film, it may all be regarded as the reason why Blade of the Ghost Out stands out.

However, when we put aside the open-ended framework analysis, we try to cut in from a more "content" perspective.

Other viewpoints, for example, seem to be closer to the unique core of the "Ghost Extinction" story.

Many times, when we talk about "good and evil", we often acquiesce that the two have the natural attribute of just opposition.

People who are heinous will be ruthlessly strangled by those who hate evil, and everything seems to be a matter of course, and there is nothing to explore.

When the above context is put into the "ghost-out" world where people and ghosts coexist, the settings that the audience can quickly accept without thinking must include the natural confrontation between good and evil:

.

This seems to be all the reasons why the protagonist and villain exist and the story can be unfolded. Is that really all?

The little boss in TV animation was also "freed" after being knocked down by Tanjiro.

Simply and rudely accepting the background of the story will often lead us to ignore some contents hidden in the background that the author wants to express.

My teacher Hu Shiqing created a "mediocre" man who violated the convention-

From this, we noticed that the hero Tanjiro, who entered the ghost killing team, did not hesitate to give "unnecessary care" to every evil ghost in actual combat.

Tanjiro’s pity for the enemy "ghost" is his greatest charm.

In this process, we have seen writers who have never been recognized and misunderstood their parents’ love. They were not born as ghosts, but also had human experiences before, and all kinds of torture and unfair fate were embarrassing.

However, good and evil, that is, people and ghosts in the works, have always been two sides of one body.

As for our "ordinary" protagonist Tanjiro, he did not choose a long-winded "oral escape" education in the ghost killing action. He crusaded against evil spirits to protect life and tolerated the dead souls to understand life.

From this point of view, the position represented by Tan Zhilang is neither a ghost killing team from the perspective of "subject" nor an evil ghost defined as the concept of "the other".

Instead, he jumped out of the dualistic structure of good and evil and returned to the starting point and root of why people are (or used to be).

Similar plot arrangements can be seen everywhere in Blade of the Ghost and its theatrical films.

If it is necessary to go up in value, such an arrangement can not only reflect the humanism of "subject philosophy", but also "those who are more expensive than gentlemen can be inclusive, so that those who are intelligent can have their own views, while those who are stupid can be self-sufficient".

There is also no lack of reflection on the current situation of public opinion in the Internet ecology, which mostly replaces the confrontation of views with strangulation of positions.

Back to Infinite Train.

I watched this film twice before and after in the Japanese cinema, and to be honest, I felt completely different twice.

As early as before the film was released, all kinds of "ghost extinction" announcements and commodity linkage had been overwhelming, and the excellent performance of CG production tycoon "UFO Club" in the first season of animation made me look forward to the theatrical version of "Train".

However, a "but" that I’m afraid no one wants to see-

Some people say that "Infinite Train" is "unworthy of virtue" and "it is really difficult to be inferior under the fame", but such a harsh evaluation is not necessary.

As far as I am concerned,

There is nothing wrong with it, but it is not exquisite enough.

I have seen the burning will of fire, the courage to put all your eggs in one basket for what you want to protect, the gentle and firm strong, the flesh and blood human beings (I have also seen the visual picture of being tempted back and forth on the edge of the "dark curtain").

However, in the 117-minute film, there are always some vivid clips, just like the bilibili barrage, which reminds you that "you can start crying here".

At least in my slightly unreasonable demands, I may be able to shape the image and pave the way for the background of Xing Shoulang, the protagonist of this film, "Yan Zhu".

The cartoonist Wu Yi Hu Shiqing gave himself a self-portrait of a crocodile with glasses.

In order to express their strong desire for survival, it is still necessary to emphasize that the above views are very subjective, and different people have different opinions.

Subsequently, "Infinite Train" not only opened paintings all over Japan, but also entered the cinemas of China, Hong Kong and Taiwan.

Its good box office and high popularity need not be repeated.

.

I can’t say that I haven’t been influenced by outside opinions. After being swept by the increasingly fierce "ghost-killing whirlwind" for two months, I finally decided to go into the cinema again, put aside my preconceived impression and watch the "infinite train" again.

The ticket stub (and special edition) is here

Facing the story of these teenagers for the second time, I no longer care about the so-called "literary drama" and "rhythm", but try to put myself on the screen and bring it into the first perspective of the leading group.

This time, it was really easy to cry, and there was no sensational trap of crying in the hope that the audience would cry.

After the show, I couldn’t help asking the middle school students who started sobbing in the middle of the film next door. I was just curious, because the plot was still a comedy with expressions flying all over the place.

His answer accidentally poked me in the heart:

After the Blade of Ghost Destroyed continuously dominated the major sales charts, it was inevitably compared with the closely followed One Piece, the "Top Stream" predecessor "The Attack Giant", and even the bloody memory of the previous generation "saint seiya the Saint" and the recognized masterpiece "The Alchemist of Steel" which was also written by female cartoonists, and so on.

Summed up, it can probably be written as an excellent graduation thesis of ACG major.

But in any case, it must be admitted that when creating a "ghost-destroyed world", my teacher Hu Shiqing did not choose to take the old road of Jump.

Put the story development and character growth in a grand and complicated pattern, and discuss the fate of life and death, the end of ethnic politics and scientific and technological development, or the beginning of reshaping civilization like serious literature.

It doesn’t even have any brain-burning design of intrigue and infighting.

Similarly, the theatrical version of Infinite Train continues this feature well.

During the two-hour viewing,

Even in some ketchup pictures of PG12, what the work itself wants to convey can still be accurately grasped.

This may be another kind of warm-blooded feeling that directly hits people’s hearts besides the grand narrative of human destruction and religious philosophy.

Of course, if the above subjective views still can’t make you agree.

Then, at least in the film soundtrack, especially the tear killer and inflammation, I believe everyone can reach a consensus.

Whether it’s Sign, where the leaves of wood are flying, the fire is endless, or Fantasy of Tianma, where human beings can be very gentle and strong for love.

If you are very familiar with them, then the end of the next second grade may not seem too embarrassing.

Finally, I called the production team from a distance. Now that the theatrical version of the film has won the top spot, can we hurry up the trouble in the second season?

1905 movie network news The film released a short notice of "leaders please shut up", and the migrant workers counted the wonderful performances of "excellent" leaders, exposing the strange phenomena in the modern workplace to the nail on the head. Every spit came into the hearts of migrant workers, poking their hearts and poking their jokes. The film was written and directed by Luo Jia as the screenwriter and producer, starring, starring, playing in friendship, and starring, boy and girl, carnivore, etc. On December 29, I met the cinema for the New Year’s Eve, and my laughter broke through.

Dapeng Ke Bai Zhuang Duffy debunks the leadership routine, and the migrant workers can’t bear to burst into laughter.

The movie annual meeting can’t stop! "tells the hilarious story of migrant workers joining hands to climb the" crazy "in life. In the newly released short notice of "Please Shut Up, Leaders", the migrant workers played by Dapeng, Ke Bai, Zhuang Duffy and Wang Xun are full of "sins": nonsense, painting the land as a cake, grabbing meritorious deeds, throwing away pots, and so on. The group images of "toxic" leaders played by Sean and Li Naiwen made contemporary migrant workers feel more vivid and real. Many netizens laughed and commented on "Dismantle the monitoring, workmates", "My boss is just sitting right in the seat" and "One world, one leader".

Hu Jianlin, a rookie in honest and frank, changed from a blue-collar accident to a golden collar as a "mirror in the workplace". Ma Jie, a personnel manager, is a veteran in the workplace who knows the rules of the game, while Pan Yiran, an outsourcing employee, is a rebellious migrant worker who lives in his own spiritual world. His original style of doing things is quite different, but he is driven to the last straw by the leaders. They collectively went crazy and showed their mental state of "it’s better to go crazy and consume others than to consume themselves internally", but we might as well keep looking forward to "watching it" for what "a little too exciting" big move will be released this New Year’s Eve.

The story is inspired by the annual meeting to spit out the real news. The migrant workers dare to say that they dare to go crazy.

The movie annual meeting can’t stop! Run Nian Dong, the screenwriter/director, was inspired by a real social news that migrant workers spoke out about the leadership of the company at the annual meeting. He saw the indulgence of the modern workplace and the difficulty of ordinary migrant workers. In reality, countless people have bad workplace experiences, but it takes a lot of courage to really publicly spit out the words and deeds of company leaders and attack the loopholes in the company system. The film deconstructs the workplace with comedy, decompresses and deflates with joy, and acts as the best substitute for migrant workers.

Dapeng said that many people in the real workplace are actually depressed and will not make such a sound and do such a thing. This film will tell those words for everyone, which may make people feel enjoyable and Japanese. In the short notice of "Please shut up, leaders", Dapeng, Ke Bai and Zhuang Duffy took turns to interpret the problem that migrant workers want to vomit in recent years and the madness that they can’t. "Don’t give me qualifications, I hate pretending to be a person", "This is not human talk" and "Fuck them", and so on. Fight poison with poison for "toxic" leaders who have nothing to do but draw cakes and throw pots when something happens. New year’s hilarious comedy, migrant workers rectify the workplace and start their lives "crazy", laughing until they break the defense.

The movie annual meeting can’t stop! "will be released on December 29 th.

　　[Pacific Auto New Car Channel] On August 20th, the 2023 Euler Good Cat (parameter picture) (inquiry base price | reference matching)/Good Cat GT Mulan Edition was officially launched, and three models were launched, with the price range of 14.98-165,800 yuan. It is worth mentioning that the official launch of time-limited cash benefits 20,000 yuan, namelyThe limited-time price range is 12.98-14.58.Ten thousand yuan. If you have been paying attention to the pure electric household scooter in the range of 100,000-150,000 yuan recently, you can pay attention to the Euler Good Cat/Good Cat GT model listed this time, especially for female friends. Next, I will give you an analysis of the characteristics of this model and related car purchase suggestions.

2023 Euler Good Cat/Good Cat GT Mulan Edition Honorable Guide Price Model Price (ten thousand yuan) 2023 401km Standard Endurance Honorable Model 14.98 (limited time 12.98)2023 500km Long Endurance Honorable Model 16.58 (limited time 14.58)2023 Mulan Edition 401km Honorable Model 15.38 (limited time 13.38) Note

Car purchase rights:

　　If you have already learned about it before and are ready to make a decision, you can focus on the rights and interests of car purchase:

　　In terms of car purchase rights, in addition to the official limited-time cash benefit of 20,000 yuan mentioned at the beginning of the article, the good cat honor type enjoys the V2L external discharge function worth 2,999 yuan for free, which is quite practical for camping in the wild. In addition, the good cat GT intelligent driver-assisted optional package enjoys a 50% discount, which is still attractive to friends who like the driver-assisted function.

　　If you still don’t know about this car, or don’t know its advantages and disadvantages, then look down.

About Euler’s good cat, you must understand the changes and highlights

　　The 2023 Euler Good Cat and the 2023 Euler Good Cat GT (inquiry price | check and match) Mulan version are already on sale. Let’s briefly review the basic information of this model.

　　First of all, Euler Good Cat Positioning is a small pure electric car with a length, width and height of 4235x1825x1596mm and a wheelbase of 2650mm. The overall size is similar to that of the popular dolphins sold at this level. In terms of battery life, it is equipped with lithium iron phosphate battery, and CLTC pure battery life is available in 401km and 501km versions, both of which are equipped with fast charging. In terms of power, they are all equipped with 105kW front motors.

　　The Good Cat GT Mulan Edition only provides a 401km version, and the motor power is even higher, reaching 126kW. The official acceleration of 0-100km/h reaches 6.9 seconds, which is quite excellent in the same level.

　　In terms of design, Euler Good Cat is round and lovely, but also with a little retro style, which is more distinctive in the same class of models and relatively more pleasing to female users. I believe that after reading the pictures, you have your own conclusions.

　　In terms of interior, it is exquisite style, the overall design is relatively simple, and the interior design with double colors is adopted, so the whole cockpit is still lively and young. In terms of configuration, it is regarded as the mainstream level in the same price model, such as dual screen, and the mainstream voice and entertainment functions are equipped. In terms of space, it is quite satisfactory in the same level, and the city is fully competent for transportation.

　　The Good Cat GT Mulan Edition is mainly adjusted in appearance and interior design. For example, details such as wheel hub, exterior rearview mirror, rear enclosure, and interior panel are added with yellow embellishment, which looks more personalized.

　　After understanding the basic information, what are the main highlights of this listing?

　　The three distinguished models listed this time are all products created by Euler and users.The official said that the speed-up ability, climbing ability and quietness have all improved.For example, in terms of power, both the 401km and 501km versions are equipped with high-performance permanent magnet synchronous motors, with a maximum peak power of 135kW and a maximum torque of 232N·m, which is higher than the previous versions.

　　In addition, there is also an improvement in quietness. As for how much improvement, we will verify it when we get the real car. Moreover, the honor model launched this time is basically the same as the previous top model in terms of configuration. In the case of an official limited time discount of 20,000, the price/performance ratio is good.

What are the competing products? What is the greatest advantage of Euler’s good cat?

　　If you put the budget in the price range of 100,000-150,000 yuan, there are really many pure electric vehicles that you can choose now, including many popular models that have recently been listed. In the early days of 100,000 yuan, the more popular ones are BYD Dolphin, Baojun Yunduo and Volkswagen ID.3, and around 150,000 yuan, there is GAC AION Y. So what are the characteristics of these models?

　　BYD DolphinAs a pure electric scooter, its overall performance is quite balanced. There is no obvious shortcoming in both internal and external design, spatial performance, or three electric systems. Coupled with the new energy aura of BYD brand, it has become the first choice of many people.

　　Bao jun yun duoAs a latecomer, it has a certain advantage of being a latecomer. In the early 100,000 models, its space practicality and comfort are outstanding, and the sense of exquisiteness inside and outside has not been lost. You can experience the experience by paying attention to these two aspects.

　　Dazhong ID.3With the increase of terminal concessions, the attention is also good. Its biggest advantage lies in the driving level. If you like the sense of control, this car is worthy of attention. Relatively speaking, it is relatively weak in the exquisite sense and configuration of the interior.

　　If the price goes up,Guangzhou automobile AION YThe market performed well, with sales exceeding 17,000 vehicles in July. Its greatest advantage is the space performance, especially the back row space, which has leapfrog performance and is very practical for home use. However, the exquisite sense of the interior and exterior design of this car is not so prominent, and it is more suitable for those relatively pragmatic car users.

　　The greatest feature of Euler’s good catIt is to take the refined route, especially the appearance and interior design are more characteristic in the same class, which is more attractive to female users. At the same time, in terms of configuration and space, it has reached the mainstream level of the same level. The honor model launched this time has a limited time discount of 20,000 yuan, and the cost performance is more prominent than before.

Decided to buy, which configuration is the most cost-effective?

　　In fact, it is not difficult to choose the three models launched this time. Pursuing better dynamic performance and paying attention to more personalized internal and external design, we recommend the good cat GT Mulan version with limited time discount, and the pure battery life of 401km can also meet the needs of urban transportation.

　　If you think that the honorable interior and exterior design of Good Cat meets your needs, you can choose a more entry-level model of 129,800 yuan, which is actually the top model before, so the configuration has been basically full, such as intelligent interactive system, on-board intelligent system, automatic air conditioning, front seat ventilation/heating/massage, etc., and at present you can enjoy the external discharge function of V2L for free, with outstanding cost performance, which is also a version recommended by individuals.

　　Of course, if you think that the pure battery life of 401km is not enough, you can choose the version of 501km, and the difference is 16,000 yuan, mainly because the pure battery life is 100km more. If you are not particularly concerned about the pure battery life of 100km, I personally recommend the 401km version.

Editor’s comment:

　　The three distinguished models launched this time (including two endurance versions of 401km and 501km) are actually versions created with users. In view of the pain points of users’ needs, these models have improved in speed-up, climbing ability and quietness. At the same time, in terms of configuration, compared with the previous top models, the official also gave a limited-time cash discount of 20,000 yuan, which made the cost performance relatively prominent. Compared with similar models, the Euler Good Cat model is more accurate in controlling the demand for female users. After all, the Euler brand has been deeply cultivating the female user market. Therefore, if you are paying attention to the household scooter of about 100,000 yuan recently, especially the female users, Euler Good Cat deserves attention.

Know more:

　　The Euler brand was founded in 2018 and it has been five years since then. During these five years, Euler continued to deepen the female user market and formed a "cat family" product matrix. From cute little cats to retro ballet cats and coupe-style lightning cats, Euler meets the different preferences of female users with diversified layouts.

　　At this conference, the Euler brand also completed the 400,000 th vehicle assembly line, which is of special significance. In addition to the domestic market, Euler is also laying out the global market. For example, Euler Good Cat has entered the European market and participated in the global competition. In April this year, Euler officially released the 1080 women’s safety architecture-warm technology brand strategy. Including three 360 degrees, that is, 360 basic safety+360 intelligent safety+360 health safety, and adhere to differentiated competition. Dong Yudong, general manager of brand technology of Euler Salon, said: "Euler will fully embrace the main channel of new energy technology competition and redefine the women’s track with technology."

On the day I got the court verdict, I stared at the words "renovation contract dispute case won". This eight-month tug-of-war finally ended in victory.

What stands behind the victory is the "iron triangle of evidence" built for me by the third-party supervisor of Niujiao Prison-if I hadn’t bitten my teeth and invited the supervisor in the early stage of renovation, I might still be wrangling with the decoration company, and I didn’t even know that those hidden dangers hidden in the wall and buried underground would become a heavy hammer to life one day in the future.

The third month after I bought the house, I signed renovation contract. The other party vowed: "straight management throughout the process, worry-free", and also took out a "quality commitment letter" with a red seal. Everything went well at first, with water and electricity slotting and cement entering the site. I watched the progress in the work group every day until I went to the scene one weekend, only to find that something was wrong: 　

→ The kitchen sewer pipe is not the brand agreed in the contract, and the unfamiliar "three noes" logo； is printed on the package; 　

→ The waterproof of the bathroom is only 1.2 meters high, and the contract clearly States that "the waterproof height of the wall is 1.8 meters"

→ What’s even more ridiculous is that the electrician directly tied the strong and weak wires together and passed through the pipe. The supervisor later told me that this would lead to signal interference and even bury the hidden danger of short circuit. 　

I telephoned the project manager on the spot, but the other party was confident: "The materials are almost the same, so you can save some points. Don’t worry about it if you don’t understand." Complain to the decoration company again, and customer service will always be a delaying tactic of "we will handle it". In less than a month, the construction period was 20 days later than agreed, and the budget was 30% overspent. What they called "treatment" was just to send workers to repair the wall casually and stick loose tiles with glue. 　

Looking at the messy construction site, I feel helpless: ordinary people buy houses for decoration, relying on their life savings, can they really only be slaughtered?　

On the recommendation of a friend, I contacted the ox horn supervisor. I remember that Chen Gong, the supervisor, came to the construction site with a bulging tool kit, which contained tools such as an empty drum hammer, a range finder and a phase detector. He squatted on the ground, knocked on the tiles, levelled on the ground, checked the pipeline direction against the hydropower map, and worked hard for two hours. Finally, he handed me a handwritten hydropower acceptance report: 　

-The thickness of waterproof coating in toilet is insufficient, and no water closing test has been done; 　

-The distance between strong and weak current is less than 15cm, which violates the national standard. 　

"These problems will not be changed now, and water leakage and tripping will be troublesome in the future." Chen Gong’s words frightened me. From that day on, he went to the construction site twice a week, taking dozens of photos each time to record the whole process of material entry, process acceptance and problem rectification. Later, a decoration company secretly changed a cheaper gypsum board, and he caught it on the spot: "Look, the anti-counterfeiting code of genuine gypsum board is sprayed on the side, and the code of this batch of goods is printed on the front, which is obviously a counterfeit." 　

At that time, I thought that the supervisor’s role was just to "stare at the workers". It was not until later that I realized that every photo they took and every set of data they recorded were quietly weaving an "evidence network". 　

The attitude of the decoration company also changed completely after I asked for rework. They even said that I was "unreasonable and in arrears with the project payment" and sent a lawyer’s letter urging the project payment. Angry, I decided to sue. Unexpectedly, the supervisor of Niujiao Prison became my most powerful "support group". 　

During the court session, I submitted the records of the supervisor’s inspection at the construction site every time, more than 200 photos and 15 videos, each of which accurately corresponds to the contract terms: the video of tile hollowing detection shot by the supervisor with his mobile phone can clearly hear the hollow sound when the hollowing hammer hits; The acceptance chart taken by the material entry supervisor directly proves that the decoration company changed the brand without authorization, which is inconsistent with renovation contract. The judge later wrote in the judgment: "The video materials of the construction process provided by the plaintiff form a complete chain of evidence, which is enough to prove the defendant’s breach of contract." 　

In the end, the court ruled that the other party would refund the overcharged fees, bear all the rework losses, and compensate me for the lost time and mental losses. 　

After winning the lawsuit, a friend asked me, "How much did the supervision fee cost? Value? " I calculated the account: the supervision fee was less than 5% of the total renovation fee, but it helped me avoid the loss of at least 50,000 yuan (including rework fee, delay compensation and potential hidden trouble repair). More importantly, it gives ordinary people a "weapon" against the professional team-we may not know how to decorate, but the supervisor uses specialties and records to make every problem traceable and have laws to follow, and help me turn "unfounded words" into "irrefutable evidence". " 　

And this lawsuit also taught me that decoration is not luck, but a "battle" that needs professional escort. I am also grateful to the "iron triangle of evidence" of Niujiao Prison, which made me stand firm in the quagmire and convinced me that the rights and interests of ordinary people should never be swallowed up by the "hidden rules of the industry"-as long as someone helps you make every step clear and clear.

In the past, you asked me if I needed a third party to supervise the renovation, and I might not be able to answer. But if you want to ask me which decoration supervision company is reliable now, I will decisively recommend Horn Supervisor!

　

YOLO poster.

　

Pegasus 2 poster.

　

Poster of Article 20.

　

Boonie Bears: Time Twist poster.

　

Jia Ling is at the road show in YOLO.

　　In the Spring Festival of 2024, there were 9 domestic films to meet the audience, 8 of which were released in the first day of the New Year. Comedy plays a leading role. Because there is no industrialized head film like The Wandering Earth in the previous two years, this year’s Spring Festival was once considered "not attractive enough". However, whether from the box office or the total number of games, this year’s Spring Festival file has refreshed the best results in the past.

　　According to the data released by the National Film Bureau on February 18th, the box office of the Spring Festival in 2024 (February 10th-February 17th) reached 8.016 billion yuan, exceeding the box office achievement of 7.842 billion yuan in the Spring Festival in 2021, setting a new box office record for the Spring Festival, with 163 million people watching movies. From the box office performance of a single film, YOLO leads the way, while Pegasus 2, Boonie Bears: Time Twist and Article 20 rank second to fourth respectively. At the same time, surprisingly, four films have announced their withdrawal from the Spring Festival, which is also rare.

　　Comedies dominate.

　　Spring Festival box office set a new record

　　In the Spring Festival of 2024, a total of nine films were released, namely: YOLO’s Pegasus 2, Boonie Bears: Time Twist, Article 20, Viva La Vida, The Movie Emperor, Huang Qi: the cat from heaven, the lower bound of the canopy of Bajie, and Breaking the War. All of them were domestic films, among which comedies dominated, and the audience’s desire to watch movies was more than in previous years.

　　According to the data released by the National Film Bureau on February 18th, the box office of the Spring Festival movie (February 10th-February 17th) reached 8.016 billion yuan, with 163 million people watching movies. The total box office score exceeded the box office score of 7.842 billion yuan in the Spring Festival in 2021, setting a new box office record for the Spring Festival in China film history. The total box office of the Spring Festival in 2023 was 6.765 billion yuan, and that of the Spring Festival in 2022 was 6.039 billion yuan.

　　In this year’s Spring Festival box office, YOLO (2.724 billion yuan), Pegasus 2 (2.403 billion yuan) and Boonie Bears: Time Twist (1.392 billion yuan) ranked among the top three in the box office list, which can be said to continue the top three patterns of last year’s Spring Festival box office: it is composed of two distinctive genre films and a children’s film, with genre films competing for hegemony and children’s films playing a stable role. Article 20 ranks fourth with a score of more than 1.342 billion yuan.

　　Judging from the douban score, YOLO’s Pegasus 2, Article 20 and Boonie Bears: Time Twist scored 8.0, 7.8, 7.7 and 6.9 respectively. The scores of the core films of the Spring Festival are all above 6.9, and there are many films with 8.0 points above and below, and their reputation is "all online".

　　Jia Ling Han Han leads the way.

　　Contribute more than 60% of the total box office

　　Jia Ling’s YOLO and Han Han’s Pegasus 2 contributed more than 60% of the total box office for the Spring Festival.

　　YOLO’s main theme is "Live for yourself once". The film is not only about losing 100 pounds, but also about an ordinary woman’s self-awakening and finding the value and direction of life. Pegasus 2, directed by Han Han and starring Shen Teng, is regarded as a qualitative leap over the previous film Flying Life, which was released in 2019. The film is about middle-aged men’s dreams and nostalgia. There are no female characters in the film. Han Han tells stories with the theme of racing that he is good at. The plot of the film is complete, with laughter and blood, and there are also realistic and ideal dilemmas that people face in middle age.

　　YOLO has become the biggest winner during the Spring Festival in 2024, and whether it can finally break through the box office performance of 5.413 billion yuan in Hi, Mom remains to be continued by the follow-up marketing and market reaction.

　　Pegasus 2 is director Han Han’s fourth work. It led the box office in the Spring Festival on the first day, but it was overtaken by YOLO the next day, and finally won the second place in the Spring Festival box office. The total box office in the mainland is expected to reach 3.5 billion yuan. "Four Seas", which was also directed by Han Han and released in the Spring Festival in 2021, earned only 542 million yuan at the box office, resulting in a loss for the producers and a bad reputation. In contrast, Pegasus 2 delivered a good answer this time. According to Pegasus 2’s cost of 400 million yuan, if it finally reaches the box office of 3.5 billion yuan, it will bring about 200% revenue to investors.

　　Boonie Bears: Time Twist, the tenth big movie in the Bear Haunted series, took in nearly 1.4 billion yuan at the box office, ranking third after Pegasus 2 in YOLO. This achievement also broke the box office record of the Spring Festival cartoon, and related topics were also searched in Weibo.

　　The core audiences of the top four films at the box office are somewhat different. YOLO’s "Article 20" has more than 70% female audience, while "Pegasus 2" has a significantly higher proportion of male audience than other Spring Festival films, and "Boonie Bears: Time Twist" has the most prominent proportion of people over 40.

　　Four films were withdrawn from the archives.

　　Or because it does not fit the festive atmosphere of the Spring Festival file.

　　At 23: 00 on February 16th, the movie "The Movie Emperor" was announced in Weibo, officially withdrawing from the Spring Festival. Weibo wrote: "The Movie Emperor" is a minimalist absurd comedy, a complete work because of communication with the audience. Thanks to the audience who have already watched this film, I also hope that we can meet you who are willing to complete this work with us at a more appropriate time. " According to the data of Cat’s Eye Professional Edition, as of 13:40 on February 17th, the cumulative box office of this film was 83.435 million yuan, ranking sixth among the eight films released on New Year’s Day. This is the third film of the Spring Festival in 2024 that announced the withdrawal of the file.

　　In the Douban score, The Movie Emperor scored 6.8. In the highly praised comments, some netizens wrote: "It’s too abstract to spend two hours listening to the stars who earn 2.08 million yuan a day during the New Year."

　　On February 14th, the film Viva La Vida directed by Han Yan and starring Peng Yuchang and Li Gengxi was the first to announce its withdrawal from the Spring Festival, and it was rescheduled for March 30th. On February 16th, the animated film Huang Qi: The God of Wealth Cat announced "See you again in the Jianghu". As of press time, the box office of Viva La Vida exceeded 96.25 million yuan, and the box office of Huang Qi: The God of Wealth Cat was 921,600 yuan.

　　As the main producer of "Viva La Vida", Lianrui Film said that there was a major mistake in the selection of the schedule. Viva La Vida tells the story of two seriously ill young people with different personalities-Lu Tu (Peng Yuchang) and Ling Min (Li Gengxi). Because of the agreement of "relay for life", they mistakenly embarked on a healing journey full of love and strength. Although in the previous marketing, "Shake the Sun" has tried to rely on warmth, courage and optimism, the festive atmosphere of the Spring Festival file has made many moviegoers reluctant to choose "Shake the Sun".

　　At 11: 00 on February 17th, the film "The Lower Bound of the Eight Rings" officially announced that it would withdraw from the Spring Festival file and postpone its release. It is reported that since the film was released, the cumulative box office has reached 3.227 million yuan.

　　For the reasons for the withdrawal of four films, on February 17, some insiders analyzed the Huaxi Dushi Bao and cover journalists. First of all, the publicity investment was not in place. For example, the video marketing in YOLO, Jia Ling was overwhelming, and it was difficult not to attract people into the theater; Secondly, the box office is far from what expected, so we have to wait for the right schedule. However, it is still unknown whether the selection of the above films for shifting gears is correct. Last year’s Spring Festival movie "China Ping-Pong Fight Back" was also released again after it was withdrawn, but the box office after the re-release was only 100 million yuan.

　　The Spring Festival in 2024 has ended. Which movies have you watched and which movies have you been moved by? Before the end of March, there will be imported films such as Godzilla vs. king kong 2, The Trial of Falling in Dune: Part Two and Kung fu panda 4, and domestic films such as You Lost by me and Viva La Vida, which will be released and feasted on the big screen, waiting for the audience to enter the cinema for tasting.

　　Huaxi Dushi Bao-Cover Journalist Qin Zhou According to the film

　　CCTV News:The report "China Gold Market Outlook in 2022" released by the World Gold Council yesterday (February 15th) shows that the demand and consumption of gold in China will achieve a "good start" in 2022. From New Year’s Eve to the Lantern Festival, China’s gold consumption increased by 12% year-on-year.

　　The report "China Gold Market Outlook in 2022" shows that although the global economy continues to slow down in 2022, the prospect of gold demand in China is very optimistic, especially during the Spring Festival, a traditional festival in China, gold products with the theme of "tiger" are deeply loved by consumers. According to the analysis of insiders, influenced by multiple factors, China gold market has achieved a "good start".

　　According to the report, another feature of China’s gold market is that the pricing transparency of China’s gold jewelry market is higher, and the change of young consumers’ taste and mentality for gold jewelry is getting better and better.

Special feature of 1905 film network The New Year’s Day slot ended with a total box office of 1.02 billion, but the afterheat of four main films of the New Year’s Day slot still lingered. In the next two weeks, we ushered in a number of new films of different types to be centrally booked as the transition period after the New Year’s Day slot. Will the "post-New Year’s Day slot" make a good start for the upcoming Spring Festival slot?

Every year, there is a slot between New Year’s Day and Spring Festival, which is close to one month. This slot is not popular in the traditional sense, but as a transition between the two big slots, many films with relatively less outstanding sales will choose to be released at this time.

Wu Yanyu, a film critic, mentioned: "Last year and the year before last, many domestic films were in a state of backlog, which was a stock, and it was also a storage period, so many films would choose to be released at this time. These films may be’ small and beautiful’ and don’t expect to be an explosion, but you can take a look at this schedule. "

Because it is during the winter vacation, the largest number of films released after the New Year’s Day this year are cartoons, such as those produced by Disney, and animated movies that have assembled many classic animated images in China.

For the "off-season" of this film market, there are also many small and medium-sized films, which are chosen to be released at this time: for example, the film with the theme of Northeast China, the first Chaoshan family comedy film, and the film focusing on ice and snow sports.

Among many films, as the first Hollywood blockbuster in the new year, it was the first to announce the final file, and now the number of people who want to see it has reached hundreds of thousands. The IP "Matrix" has a broad audience base, and it is also the only Hollywood blockbuster in this schedule. Can "Matrix Restart" set off a movie-watching craze?

Wu Yanyu is not optimistic about the box office performance of "The Matrix Restart": "On the one hand, the word-of-mouth of the film has slightly collapsed overseas, on the other hand, it has chosen a very bold distribution method, and the network is synchronized. This time, basically, it can be said that the bottom has been seen overseas, but because the audience base is indeed relatively large, the basic film should still be able to be maintained. It is really difficult to predict whether more people can enter the cinema by word of mouth. "

Every year after the New Year’s Day, New Year’s Day movies are the main growth force of the box office. This year, both "Hug You Through the Winter" and "Hug You Through the Winter" have a strong box office appeal, including the fact that the film continues to release materials on Tik Tok and other social platforms. It can be seen that the film still hopes to get more long tail effects in the future.

At the same time, the Spring Festival movies can be said to be menacing. So far, eight films of different types have been booked for the Spring Festival, and then there will definitely be a flood of promotional materials, which will impact the popularity of the films released in mid-January to some extent.

Huang Xiaomin, deputy director of the marketing department of UME Film Group, a Chinese cultural cinema line, mentioned the film arrangement in this schedule: "It will be relatively stable after New Year’s Day and before the Spring Festival. Now, January is definitely dominated by richness, and Hollywood blockbusters will definitely give themselves a reasonable space, especially on weekends. In terms of film arrangement, it will also give the family audience a certain space, and more customers will put the viewing opportunity on the Spring Festival later. "

For films after New Year’s Day, it is actually better for the overall market if the market can keep the two movie-watching enthusiasm of New Year’s Day and Spring Festival in a relatively stable state. However, from the perspective of the overall film market and the broader market, it is not the big schedule that leads to high box office, but there are also excellent films between the big schedule and the big schedule, and there are also relatively less cold market situations, which is more beneficial to the China film market.

　　The east is not bright and the west is bright. There are many "friends" and many roads. Under the background of shrinking global demand, China’s foreign trade "friend circle" has been expanding, and a large number of foreign traders have also taken the initiative to attack new markets that were almost blank before.

　　Homeopathy for

　　According to customs data, in the first half of this year, the national import and export decreased by 4.7%, exports by 3.2% and imports by 6.7%. Specifically, among the 26 major countries (regions), 7 countries (regions) showed positive growth in imports and exports, and 8 countries (regions) achieved positive growth in exports.

　　Among them, the export growth rate to Russia is the fastest, reaching 78.1%, followed by Singapore, with a year-on-year increase of 37.2% and South Africa with a growth rate of 13.9%. In addition, China’s exports to ASEAN, Malaysia and Thailand increased by 1.5%, 2.5% and 0.4% respectively. Exports to Australia increased by 0.7%.

　　"Our export growth to Russia far exceeds that of other regions." Liu Mingyang, general manager of Yiwu Ouchi Import & Export Co., Ltd. told CBN that the export to Russia increased by more than 50%, while in other regions it was generally around 20%. In addition to Russia, Southeast Asia is the new market they will focus on this year.

　　Liu Mingyang is a foreign trade veteran in the field of cross-border e-commerce. Benefiting from the rising trend of cross-border e-commerce, the company’s export performance rose against the trend, and he also learned the ability to flexibly adjust the market with the help of big data. In fact, targeting the main battlefield at Southeast Asia and Russia is a strategic change he made in the second half of last year. The way is to use the digital technology of cross-border e-commerce to find markets with rapid demand growth and corresponding hot products at a lower cost, and then find matching buyers through hierarchical management to realize the so-called "finding the blue ocean in the Red Sea".

　　In his words, it is very difficult for Chinese to sell a product in a strange overseas market, because he doesn’t know the local living habits, and by using digital methods, he can quickly grasp the real and specific needs of overseas markets and help them to have a definite purpose.

　　Like Liu Mingyang, Su Wei, the general manager of Shanghai Zhongda Kangjin International Trade Co., Ltd., also belongs to the trend.

　　Su Wei told CBN that they will focus on developing the "Belt and Road" market this year. Affected by trade friction, they found a cooperative garment factory in Vietnam as early as 2017. Last year, about 20% of the production capacity was placed in Vietnam and 80% stayed in China. Vietnam’s investment stranded by the epidemic is expected to continue to expand this year, which also allows them to target the market in Vietnam and its surrounding areas.

　　Affected by the global economic downturn and the outward shift of production capacity in Southeast Asia, Su Wei said that as a OEM of European and American clothing brands, their overall export decline was more serious this year, and the sales of one international brand were halved, and the orders they received were also discounted.

　　In addition to looking for more cooperation from international brands, Su Wei saw the growing demand for localization of supply chain from brands under the downward background. On the one hand, the orders originally produced in China for export to Europe and the United States are indeed being "de-China" more and more, which urges them to continue to increase the proportion of production in Vietnam and at the same time explore the local and Southeast Asian markets; On the other hand, the production lines of international brands aimed at China’s mainland market are becoming more and more localized. "They hope that the products in China market are different from those in other countries, and they also hope that all these products will be produced in China to get a faster response.". This adjustment has also enabled them to gain more orders for the China market.

　　Yuan Xiumei, general manager of Zhejiang Zhihua Home Textile Technology Co., Ltd., has just returned from an exhibition in Australia, which is the new market they will focus on this year. She told CBN that to open up a blank market, it is necessary to understand the market through various channels, then find products that are not available in the market, and then introduce these new products to local customers in a targeted manner, "if you are interested, you will go to the local area to pursue victory."

　　Lv Daliang, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said at the press conference of the State Council Office on July 13th that in recent years, the vast number of foreign trade enterprises in China have fully exerted their subjective initiative, actively responded to the changes in the international market, pioneered and innovated, and while stabilizing economic and trade exchanges with developed economies, they have also explored regional markets such as developing countries and ASEAN, and made positive progress in the diversification of trade markets.

　　Apart from ASEAN, in terms of RMB, China’s import and export scale to Latin America, Africa and Central Asia increased by 7%, 10.5% and 35.6% respectively in the first half of the year, both higher than the overall import and export growth rate in the same period. Since 2020, ASEAN has maintained its position as China’s largest trading partner for three consecutive years. China’s import and export to Latin America has maintained positive growth for six consecutive years, and exceeded 3 trillion yuan in 2022. The five Central Asian countries have become new growth points of China’s foreign trade. Last year, the growth rate of China’s import and export to the five Central Asian countries was higher than that of the whole import and export in the same period. At the same time, China’s import and export to countries along the Belt and Road increased by 9.8%, 7.7 percentage points higher than the overall growth rate, accounting for 34.3%, up 2.4 percentage points year-on-year; Imports and exports to other members of RCEP (Regional Comprehensive Economic Partnership Agreement) increased by 1.5%.

　　The change of foreign trade "friends circle" has made the demand for cross-border transportation of China-Europe trains strong.

　　According to the data of China National Railway Group Co., Ltd., in the first half of this year, 8,641 trains were operated in China and Europe, and 936,000 TEUs were delivered, up by 16% and 30% respectively. Among them, there were 4,620 trains and 499,000 TEUs, up by 16% and 29% respectively. The return journey was 4,021 trains and 437,000 TEUs, up by 16% and 31% respectively. Up to now, China-Europe trains have accumulated more than 73,000 trains and 6.9 million TEUs over the years, reaching 216 cities in 25 European countries.

　　make one’s way up stream

　　In the battlefield of global trade, there are both wise men who follow the trend and warriors who go upstream.

　　Customs data show that in the first half of this year, China’s import and export to the EU, the second largest trading partner, decreased by 1.4% compared with last year, while exports and imports decreased by 6.6% and 1.4% respectively. Imports and exports to the United States, the third largest trading partner, fell by 14.5%, while exports and imports fell by 17.9% and 3.7% respectively.

　　For Wei Guowen, general manager of Ningbo Baolinda Import & Export Co., Ltd., even though the American market is shrinking as a whole, there are still a lot of business opportunities. This almost blank battlefield for them is in line with their original European-oriented market positioning — — They are all mid-to-high-end mature markets willing to pay for brands and personalized IP.

　　Wei Guowen told CBN that after several years of product development and customer communication, the American market has finally increased this year. "This year, the American line has grown very fast, making up for the decline in Europe and bringing about the overall growth in the first half of this year."

　　Ding Yandong, general manager of Ningbo Remankes Door and Window Fittings Co., Ltd., has visited nearly ten countries this year and plans to leave for Australia and the United States in the second half of the year. The United States is actually a land that this "trapeze artist" has never set foot on.

　　"The previous orders have been good, and they have not paid attention to the US market. To a certain extent, they are also affected by technology, equipment and personnel." Ding Yandong told CBN that with the improvement of the enterprise’s own technical iteration and market development ability in recent years, they decided to go to the United States to explore new markets this year, and at the same time, they also took samples to meet customers who had contacted but had not successfully placed orders.

　　In order to improve the success rate of taking orders, Ding Yandong had communicated with five or six customers in the United States for several rounds before leaving, "I will try to win the order when I meet you". If it goes well, it is expected that the order I can win will account for about 15% of the company’s annual orders.

　　In addition to opening up the blank market, Ding Yandong also plans to build his own factory and expand production capacity. In the face of the current grim situation, this kind of investment behavior is not brave. In his view, the company’s volume is still small, the space for decline is limited, and the space for growth is still bigger. In the period when the market lacks confidence, contrarian investment can get sufficient policy support and land and equipment at the right price. Therefore, taking advantage of the adjustment period to expand the market territory and open up more new markets will be the driving force and business opportunities for them to maintain their growth in recent years.

　　In the first half of this year, although Ding Yandong also felt obvious downward pressure from May to June, the company as a whole still maintained a growth rate of around 20%. According to his estimation, the landing of the new factory in two years will multiply the production capacity several times. He has a preliminary plan on whether the future production capacity can be saturated — — It can be co-built and shared with partners in the industrial chain. More generally speaking, it will be one of the ways for them to realize transformation and upgrading in management and operation from today’s venue tenants to future landlords.

　　"Since the beginning of this year, the external challenges faced by foreign trade have obviously increased. the State Council has timely introduced policies and measures to fully support foreign trade enterprises to explore the market. In general, in the face of a severe and complicated external environment, foreign trade withstood the pressure in the first half of the year and showed strong resilience. " Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, said at the press conference on July 19th that looking forward to the second half of the year, China’s foreign trade is facing many uncertain, unstable and unpredictable factors, and the economic and non-economic factors are intertwined, so the situation is extremely severe. However, the supply chain of China’s foreign trade industry chain has strong resilience, and China’s foreign trade enterprises are tempered and grown up in the international market competition, with inherent innovation ability. The throughput of foreign trade goods and containers monitored by the transportation department is also increasing, and the actual cargo entry and exit is still relatively active. Therefore, we are optimistic about the prospects of foreign trade in the second half of the year.

　　★ Focus on this month ★

　　"730 meeting" set the tone

　　The government accelerated the tightening of financing for housing enterprises.

　　At the 730th meeting of this month, the Political Bureau of the Central Committee once again reiterated the need to implement the long-term management mechanism of real estate, and proposed for the first time not to use real estate as a short-term means to stimulate the economy. This is the government’s latest statement on the real estate industry, and it is also a warning that the real estate is slightly overheated some time ago. In fact, before the meeting was set, the government had tightened the financing of housing enterprises several times in July: from 6 th to 10 th, the China Banking Regulatory Commission interviewed some trust companies about the problems in financing housing enterprises; On the 12th, the National Development and Reform Commission (NDRC) issued a notice on the relevant requirements for filing and registration of foreign debts issued by housing enterprises, which put forward higher requirements for housing enterprises to issue overseas debts. On the 29th, the central bank announced at the symposium on the adjustment and optimization of credit structure of banking financial institutions that it should strengthen supervision over the loan behavior of large-scale housing enterprises with high leverage. Under a series of government control, it is expected that the financing environment of housing enterprises will be mainly tightened in the second half of the year.

　　The amount of bonds issued by housing enterprises at home and abroad has risen sharply.

　　The financing cost has been reduced.

　　The total financing of 95 typical real estate enterprises this month was 153.446 billion yuan, up 55.3% from the previous month and 63.2% from the same period last year. Among them, the total amount of bonds issued by enterprises at home and abroad this month was 83.53 billion yuan, up 104.2% from the previous month, only lower than the level of bonds issued in January and March 2019. This month, the financing cost of housing enterprises issuing bonds was 6.86%, down 0.57 percentage points from the previous month; Among them, the financing cost of overseas bonds was 7.55%, which was 0.70 percentage points lower than that in June, mainly because a number of low-cost housing enterprises issued a large amount of bonds in July, which structurally lowered the financing cost.

　　Zhongliang Holdings officially went public.

　　There are 9 real estate companies and property companies to be listed.

　　On the 16th of this month, Zhongliang Holdings was officially listed, and Hehong Services under Hehong Real Estate was also listed on the 12th. No housing enterprises or property companies under the housing enterprises submitted listing applications. Therefore, as of the end of July, there were 6 real estate enterprises and 3 property companies owned by real estate enterprises waiting for IPO on the Hong Kong Stock Exchange.

　　China Jinmao introduced Ping An into the second largest shareholder through rights issue.

　　On 26th of this month, China Jinmao announced the introduction of Ping An as the second shareholder, and Ping An subscribed for 1.787 billion shares of Jinmao for about HK$ 8.6 billion. After the subscription, Jinmao newly issued 169 million shares, and the shares subscribed by Ping An accounted for about 15.20% of the enlarged issued share capital.

　　Produced by Kerry

　　Corporate bond issuance

　　Bond issuance: up 104% from the previous month, but overseas bond issuance is limited, and the future is not optimistic.

　　The total financing of 95 typical housing enterprises this month was 153.446 billion yuan, up 55.3% from the previous month and 63.2% from the same period last year. In terms of specific financing methods, domestic debt financing was 74.939 billion yuan, up 34.9% from the previous month; At the same time, the amount of overseas debt financing was 72.25 billion yuan, up 123% month-on-month, and the amount of overseas financing increased greatly month-on-month, only lower than that in January 2019.

　　Among them, the total amount of corporate bonds issued at home and abroad this month was 83.53 billion yuan, up 104.2% month-on-month, which was significantly higher than that in June, only lower than that in January and March 2019. In terms of specific financing methods, the issuance of overseas bonds was 58.93 billion yuan, up by 104.0% month-on-month. Among them, before the introduction of the new regulations on restricting overseas bond issuance on July 12, housing enterprises issued 16 overseas bonds totaling 39.6 billion yuan. After the introduction of the new regulations, housing enterprises issued 9 overseas bonds totaling 19.3 billion yuan. The introduction of the new regulations has restricted the overseas bond issuance of some enterprises, and the amount of overseas bond issuance of housing enterprises is expected to decrease slightly in the future. Domestic bonds increased by 104.9% month-on-month, of which corporate bonds increased by 99.3% month-on-month to 14.65 billion yuan, and medium-term notes increased by 260% month-on-month.

　　The financing cost this month was 6.86%, down 0.57 percentage points from the previous month; Among them, the financing cost of overseas bonds was 7.55%, which was 0.70% lower than that in June, mainly because a number of low-cost real estate enterprises issued a large amount of bonds in July, which reduced the financing cost structurally. For example, CNOOC Real Estate issued 2 billion Hong Kong dollars and 450 million US dollars of overseas bonds in July, with interest rates of 2.95% and 3.45% respectively, and China Jinmao issued 500 million US dollars of overseas priority notes with interest rate of only 4.25%. In 2019, as of July, the financing cost of new bonds in real estate enterprises was 7.18%, up by 0.71 percentage points over the whole year of 2018. Among them, the financing cost of overseas bonds reached 8.21%, an increase of 1.06 percentage points over 2018.

　　In terms of specific corporate performance, Shimao Real Estate issued the highest amount of bonds in July, with a total amount of 6.885 billion yuan. On July 9, Shimao issued a $1 billion overseas priority bill. The lowest financing cost this month is a RMB 1 billion ultra-short financing bond issued by Xiamen International Trade (600755), with an interest rate of 2.69%. In addition, the interest rates of HK$ 2 billion and US$ 450 million of overseas bonds issued by China Shipping are 2.95% and 3.45%, respectively. Among them, US dollar bonds have the lowest interest rate and the lowest spread for Chinese real estate enterprises in the same year, with a fixed interest rate of HK$ 2 billion for 55 years.

　　Term of bonds: 53.099 billion yuan of bonds due this month.

　　This month, there are 26 corporate bonds due from real estate enterprises, with a total amount of 53.099 billion yuan, and the highest maturity amount is 6.8 billion yuan of corporate bonds issued by China Evergrande in July 2015. In addition, the overseas bonds of 600 million euros issued by China Shipping Real Estate on July 9, 2015 are also scheduled to expire in July. In addition, three bonds of Jinke (000656) and Rong Sheng Development (002146) have also expired.

　　Pay attention in advance that there will be 14 bonds due in August 2019, with a total amount of 17 billion yuan. The enterprise with the highest single amount is a $450 million overseas priority bill issued by Lujin Infrastructure on August 9, 2016.

　　Listing and stock

　　Housing enterprises to be listed: there are 9 queuing housing enterprises and property companies.

　　No real estate enterprises submitted listing applications to the HKEx this month, and as Zhongliang Holdings was officially listed on the 16th, as of the end of July, there were six real estate enterprises waiting for IPO on the HKEx, namely Huijing Holdings, Hellenborg China Holdings, Aoshan Holdings, Xinli Holdings, Wanchuang International and Jingyi Mingbang.

　　As for the property management companies under the housing enterprises, no property companies submitted listing applications to the Hong Kong Stock Exchange this month. On the 2nd of this month, Yincheng Life Service under Yincheng International submitted a listing application to the Hong Kong Stock Exchange, and on the 12th, Hehong Service under Hehong Real Estate was officially listed. Therefore, as of the end of July, there are three property management companies under the real estate enterprises waiting for IPO on the Hong Kong Stock Exchange: Xinyuan Property Service, Blu-ray Garbo Service and Yincheng Life Service.

　　IPO and additional issuance: Zhongliang was successfully listed, and Jin Mao introduced Ping An as the second shareholder.

　　On the 16th of this month, Zhongliang Holdings was listed on the Hong Kong Stock Exchange at an offering price of HK$ 5.55 per share. According to this offering price, the net proceeds from the global offering are estimated to be about HK$ 2.773 billion. The completion of the listing of Zhongliang Holdings marks that all the top 30 large-scale housing enterprises have been listed, and it also allows Zhongliang to successfully enter the capital market. In 2018, Zhongliang’s net debt ratio was 58.1% and the weighted financing cost was 9.9%. After listing, enterprises can increase financing efforts and reduce financing costs, and can accelerate the development of enterprises with the help of capital.

　　As for the property management company under the real estate enterprise, Hehong Services under Hehong Real Estate was listed on the 12th this month, with a global sale of 100 million shares, with a net proceeds of HK$ 77.1 million. So far, in 2019, three property companies owned by real estate enterprises have successfully listed.

　　In terms of additional shares, this month, China Jinmao announced the introduction of Ping An as the second largest shareholder, which is another shareholding in large-scale housing enterprises after Ping An invested in Huaxia Happiness (600340) last year. This time, Ping An subscribed for about 1.787 billion shares of China Jinmao for about HK$ 8.6 billion. Immediately after the subscription, China Jinmao issued another 169 million shares, with a net financing of about HK$ 815 million. Therefore, the shares acquired by Ping An accounted for about 15.20% of the enlarged issued share capital. For China Jinmao, the introduction of Ping An, a financial giant, can not only help enterprises to bring more cooperation opportunities, but more importantly, it can broaden the financing opportunities of enterprises in disguise, open channels for enterprise funds and maintain the stability of enterprise capital chain under the situation of continuous tightening of financing.

　　On the 30th of this month, Zhengrong Group announced the completion of placing about 245 million shares at a price of HK$ 4.95 per share, accounting for about 5.60% of the issued share capital of the company after allotment and subscription. The net proceeds from this Zhengrong rights issue financing are about HK$ 1.199 billion, which will be used for possible future investment purposes and as general working capital.

　　Changes in equity: Jianye stock held by Kaide clearance.

　　This month, a number of real estate enterprises have seen shareholders increase their holdings and reduce their holdings of the company’s shares. At the beginning of the month, CapitaLand cleared its shares in Jianye Real Estate and sold them all to Enhui Investment under the name of Hu Baosen. This time, CapitaLand’s clearance of Jianye shares is mainly due to the long-term development of Jianye Real Estate in Henan Province, which is outside the core urban agglomeration of CapitaLand’s layout. Stripping investment in Jianye can enable CapitaLand to reallocate capital in its core business and invest in other opportunities, which is the need of CapitaLand’s strategic adjustment.

　　Stock price changes: the performance of real estate stocks was relatively weak throughout the month.

　　This month, the overall performance of real estate stocks was weak, and less than 40% of real estate stocks in both A shares and H shares rose in the whole month. In terms of H-shares, Baolong Real Estate has a relatively large increase this month, with a monthly increase of 22.82%. Except for a small consolidation at the end of the month, it is basically in an upward channel for the whole month. This is mainly because Deutsche Bank gave Baolong a "buy rating" for the first time at the end of June, and it was also the fifth institution to give Baolong Real Estate a "buy rating" after the release of Baolong’s 2018 financial report, following Citigroup, Dahua Jixian, Agricultural Bank of China International and Southwest Securities (600369), which greatly boosted market confidence.

　　In terms of A-share housing enterprises, the share price of Daming City (600094) experienced two waves of continuous rise in the first week and the middle of this month. Although the overall real estate stocks suffered heavy losses at the end of the month, the overall increase still reached 21.78% in July, which was a big increase among real estate stocks.

　　Other capital operation

　　There is little cooperation between housing enterprises and financial institutions this month. It is worth mentioning that China Aoyuan announced on the 19th that it plans to acquire 13.86% shares of Centennial Life for 3.262 billion yuan, which will become the largest shareholder of Centennial Life after the transaction is completed. In December 2018, Greentown announced that it would acquire 11.55% shares of Centennial Life Insurance for 2.718 billion yuan and gain its control. If the acquisition of Aoyuan landed, it would mean that Greentown would lose control of Centennial Life Insurance. After controlling Centennial Life, in addition to obtaining a financial platform, Aoyuan and Centennial Life can also provide potential opportunities for mutual cooperation in health and wellness industries, which will help both parties to better play their strategic synergy and complementary advantages in business segments, customer resources and customer experience.

This article first appeared on WeChat WeChat official account: Research on Kerui Real Estate. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

Enhance the sense of innovation and do scientific research with taste.

Innovation is the key to scientific research. According to different research attributes, innovation has different types: original innovation, cutting-edge innovation, technological innovation, integrated innovation, applied innovation and so on. No matter what kind of innovation, the innovation subject needs to have innovative consciousness, put forward innovative ideas, carry out innovative practice and produce innovative results. Innovation consciousness is the premise of scientific innovation activities. Researchers should consciously enhance their innovation consciousness, not follow others’ advice, follow the crowd and chase hot spots, think independently, dare to be the first and find a new way, and on the basis of predecessors’ work, through profound insight, rich imagination, careful thinking and concrete practice, find problems, raise problems and then solve them.

Academician Gao Dingsan, the founder of the Institute of Electronics of Jida University, was keenly aware of the importance of semiconductor devices in the mid-1950s, and took the lead in developing high-power germanium rectifiers and point-contact germanium diodes in China, which started the research of semiconductor devices in China. This innovative consciousness and spirit can be passed down and carried forward among the new generation of young scholars. Professor Feng Li, winner of the National Outstanding Science Foundation and State Key Laboratory of Supramolecular Structures and Materials, used the solid physical and device foundation laid during his undergraduate and doctoral years in the School of Electronics and combined with his years of research practice in the field of organic optoelectronics, put forward and verified a new concept of organic electroluminescence with two-line exciton emission, which broke through the limitations of closed-shell molecules of organic electroluminescent materials, opened up a new field of free-radical open-shell molecular electroluminescence, and wrote a strong stroke for China scholars in the field of organic optoelectronics.

Innovation needs taste. Taste is awe of the profession, demanding of oneself and respect for peers. Taste also reflects the pride, persistence, perfection and craftsman spirit of researchers. Teachers in Jilin University should cultivate innovative consciousness, carry out tasteful research, contribute to mankind, serve the country, serve the society and achieve themselves.

Adhere to the spirit of seeking truth from facts and do meaningful scientific research.

Seeking truth from facts is the key to scientific research. Seeking truth is to pursue scientific truth, discover real phenomena, obtain real data, reveal the essence and connotation of science, and then expand the boundary of human cognition, and use it to transform the world and make it a better place. The process of seeking truth from facts is a painful and happy one, and this process will inevitably encounter many difficulties and challenges, some of which are confusion of thinking methods, some are lack of hardware conditions, and some are shortcomings of the research team. However, no matter what kind of situation you encounter and what kind of situation you are in, as long as you are realistic and do not change your mind, you will open roads and bridge rivers, overcome all kinds of difficulties and obstacles, and finally reach the other side of scientific truth.

Jilin University has an academic tradition of seeking truth from facts, and the old president of Tang Aoqing is a model of seeking truth from facts. In 1986, Mr. Tang Aoqing stepped down as the principal and became the director of the National Natural Science Foundation of China. In addition to his busy management work, he still insisted on the research of polymer solidification theory and scale. In five years, he wrote 104 personal letters to his collaborators and doctoral students in Beijing to discuss the progress of research and the problems he encountered. As early as 1960s, Mr. Tang Aoqing got the sol-gel distribution formula by using the theory of dynamic random branching, and he wanted to get the polymer solidification theory on this basis. However, when dealing with the problem of internal Aa cross-linking, Mr. Tang found the shortcomings of previous work. In his letter to his collaborator, he wrote: "I found that there was an error in the previous derivation of the problem of internal Aa cross-linking. I was aware of this problem when I visited West Germany. After reading your letter, the problem became clearer. I re-derived the formula and attached it. Please ask Comrade Zesheng to do some concrete calculations and verify it to see if it is correct." (Quoted from Tang Aoqing and His Disciples, Xiamen University Press, November 2015, p. 161) Between the lines, Mr. Tang’s scientific spirit of seeking truth in learning is reflected, which is a model for our people to learn, and a scholarly character and spiritual wealth that Jilin University should cherish and inherit.

Professor Liu Shiying, the late famous optoelectronics scientist in the Institute of Electronics, is also a good teacher who is realistic. Mr. Liu is a founding veteran of the Institute of Electronics and one of the founders of the State Key Laboratory of Integrated Optoelectronics. He has made outstanding research achievements in integrated circuits, semiconductor lasers, integrated optoelectronics and organic optoelectronics. He is not only active in thinking, rigorous in academic research, and realistic, but also teaches young teachers and students by example. Whenever young teachers and graduate students report on their scientific research work, Mr. Liu will ask about the details of the experiment and the physical nature of the experimental phenomenon. The young teachers and graduate students who were questioned felt humiliated and embarrassed at that time. However, after they calmed down, they will feel that this kind of realistic style of study is very important, and they will strictly demand themselves and then teach them to their own students, gradually forming a rigorous and realistic style.

Stick to academic integrity and be a convincing good scholar

Academic integrity is the life of academics and also the life of scholars. Academic misconduct or academic anomie not only destroys the atmosphere of academic community, leads to the prevalence of unhealthy trends, but also misleads and interferes with the research of other scholars. If papers based on false data are published, peer scholars will track, repeat and verify these results. When they don’t get the same or similar results, peer scholars will first suspect that there is something wrong with their own experimental methods or details, thus spending a lot of time, energy and resources to repeat experiments, resulting in a lot of waste of time and resources, which is a direct damage to peer scholars. Therefore, adhering to academic integrity is the basic requirement and professional bottom line of scientific research teachers.

In recent years, the alienation tendency of evaluation criteria has led to impetuous wind. Aiming at publishing papers with high impact factors, keeping up with hot spots, frequently switching research directions, not deeply exploring experimental phenomena, not excavating the scientific essence and connotation, and lacking in depth and systematicness in research are also bad habits that need to be broken urgently. Every year, I spend more energy on revising project applications for some teachers. Most of the applications are novel and innovative, and the key scientific issues are concise and accurate, and the research content and scheme are concrete and feasible. The application is carefully written and can express the research to be carried out in the demonstration with accurate language and strict logic. However, some teachers’ project books are in contrast with the published research papers. The reason is that these teachers only pay attention to the appearance of research, neglect to ask and think about the connotation of their own research, and lack deep insight and understanding of the development trend in this field. Pursuing scientific truth and carrying out innovative research, like teaching and educating people, is a sacred and lofty cause and an important mission of universities. We should cultivate the sense of innovation, adhere to the spirit of seeking truth from facts, adhere to academic integrity, and be a good teacher with taste, character and bottom line.

A series of articles on teachers’ morality and the construction of study style;

President Zhang Xi: Some thoughts on the construction of teachers’ morality and study style

Moral Education, Truth-seeking and Innovation —— Speech at the 2020 Teacher’s Day Celebration and Commendation Conference of Jilin University

Seeking Truth and Pursuing Excellence —— Speech at the Opening Ceremony of Class of 2020 Freshmen

Principal Zhang Xi: Practice of Integration of Research and Learning

Professor Liu Zhongshu: Creating Excellent School Spirit and Learning Style and Strengthening the Construction of Teaching Staff

Professor Chi Baorong: The Soul of a Virtue Teacher; Teaching by example is better than teaching by words.

Professor Sun Zhengyu: Supporting teaching with scientific research and cultivating people with theory.

Professor Zhang Hanzhuang: Deepening Curriculum Construction and Practicing Education Mission

Professor Cai Lidong: Shielding the ego from crossing the ID and forging the ego.

Academician Ren Luquan: The cultivation of teachers’ morality lies in seeking truth and the cultivation of study style lies in seeking truth.

Professor Han Xiping: To be a new era teacher with noble morality and responsibility.

Jilin University held a special education report meeting on the construction of teachers’ morality and study style

Professor Jiang Qichuan: Fulfilling the mission and responsibility of a people’s teacher.

Jilin University held a special education report meeting on "Pre-service training of teachers in Jilin University and the construction of teachers’ morality and study style"

Jilin University held the third report meeting on the special education of "Pre-service training for teachers and the construction of teachers’ morality and study style". Professor Zhang Hanzhuang gave a report entitled "Do not forget your initiative mind remembers its mission"

Professor Wei Cuncheng: Teaching and scientific research are complementary.

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