[car home News] Although the past 2018 was not a "good year" for many brands, for BYD, which has been deeply rooted in the field of new energy, this brand still maintained a high growth rate in the case of cold car market last year. Judging from the published data, BYD sold a total of 520,700 vehicles throughout the year, up 27.09% year-on-year. Among them, there are 247,800 new energy vehicles and 272,900 fuel vehicles, basically achieving an equal share of new energy and fuel vehicles. From the brand sales data, this achievement is still very good in the case of weak automobile market last year.

　　In the next 2019, BYD will have many new cars on the market. After our combing, BYD will launch three new energy vehicles, including (|)EV 600, Song MAX DM and e1(F0 EV). In addition, S1, Song and brand-new large and medium-sized riders will also join the battle. Let’s take a look at these new cars together.

● Song MAX DM

Time to market: within 2019
New car features: the styling design has been upgraded/the comprehensive torque is 740 Nm.

　　The plug-in hybrid version of Song MAX has made a lot of noise last year, and this car will be officially launched this year. After the new car adopts plug-in hybrid technology, the highest comprehensive torque reaches an astonishing 740 Nm, and the appearance is slightly different from that of the gasoline version, and the interior part is more scientific and technological.

　　In appearance, the design of the plug-in hybrid version of Song MAX is different from that of the gasoline version. For example, the style of the front grille will change, and the shape of the fog lighting strips on both sides will be slightly different. At the same time, this car is also equipped with multi-spoke wheels. The charging port of the car is located on the right rear fender.

　　In the interior part, this plug-in hybrid version is equipped with a rotatable large-size screen used in the official map earlier, which is more scientific and technological. In terms of details, the "Song" logo on the steering wheel of the plug-in hybrid version has become a blue font, and it also uses the same electronic gear as Song DM, which is very high-grade. In the back row, we can see that the car is equipped with rear air conditioning control buttons, 220V power supply, USB interface and so on.

　　In terms of power, the new car uses a 1.5T turbocharged engine with a 6-speed dual-clutch gearbox, and at the same time, it is equipped with front and rear dual motors. The maximum power of both motors is 110 kW and the maximum torque is 250 Nm. The comprehensive power and torque of the power system are 333kW and 740N·m respectively.

● Song MAX EV

Time to market: within 2019
New car features: different design/pure electric drive

　　This year, apart from the plug-in hybrid model, Song MAX is expected to launch. We also learned from the application information of the Ministry of Industry and Information Technology that BYD has declared the pure electric version of Song MAX, a 6/7-seat MPV model with hot sales in the current market. This model inherits the family design of the fuel version, and the exterior design is only different in the middle net and the lower enclosure.

　　BYD Song MAX pure electric version has a body size of 4680*1810*1680mm and a wheelbase of 2785, which is completely consistent with the fuel version. The front face still uses the "Dragon Face" family design language. The difference from the fuel version lies in the design of the middle net, which adopts the plate array shape similar to armor, and the chrome-plated horizontal stripes in the fog light area are also slightly different from the fuel version. Tyre size is 225/50 R18, and the rim adopts ten-spoke slender stripe shape.

　　In terms of optional configuration, it is known that sunroof, luggage rack, keyless entry, lane keeping, privacy glass, panoramic image, side air curtain, wheel core cover, etc. will be installed on different versions of vehicles as optional accessories. In addition, we also see from the application information that the car is rated to carry 6/7 passengers, so it can be inferred that the car may launch two versions of 6-seat and 7-seat like a fuel car.

　　In terms of power, the pure electric version of BYD Song MAX will use a permanent magnet synchronous motor with a peak power of 120kW, and the power battery will use a ternary lithium battery with a maximum speed of 150 km/h. We know that BYD will digitally mark the cruising range of pure electric vehicles at the rear, but from the pictures provided by the Ministry of Industry and Information Technology, it is difficult to determine whether the car is EV500 or EV600.

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　　Although Song MAX’s plug-in hybrid model is based on the gasoline version, it has been greatly improved in terms of vehicle performance. If nothing else, the comprehensive torque of 740 Nm alone is enough to join the "sports car" club, and its arrival is a boon for consumers who have certain requirements for vehicle performance. As for the pure electric version, BYD’s pure electric drive technology is also quite mature, so there is no need to worry about technology, and it is expected to have a good performance.

　　Combined with the information of the plug-in hybrid version of Song MAX and pure electric vehicles exposed this time, they will undoubtedly drop a blockbuster in the domestic MPV market after their launch. After all, hybrid or new energy MPVs are rare in the market, and BYD’s move will certainly enhance its competitiveness in the MPV model market.

● Tang EV
Time to market: February 2019
New car features: BYD SUV and new energy SUV product series flagship/Roewe and other brands are direct competitors.

　　Tang’s car is in the limelight in the new car market in 2018. In addition to the fuel version and plug-in hybrid version that have already been listed, the pure electric drive Tang EV model was also launched in June 2018, and it was opened at the Guangzhou Auto Show in 2018. Pre-sale,The pre-sale price range is 260,000-360,000 yuan.0-100km/h takes 4.5 seconds.

　　As a new member of the Tang family, the biggest change in the design of Xintang EV comes from the grille. The brand-new matrix grille is consistent with the concept car of the previous dynasty, and its shape is like the armor of the Qin Terracotta Warriors and Horses. At the same time, the front side of the car is surrounded by larger chrome decoration and its shape is sharper.

　　Viewed from the side, the side of the new car is consistent with the DM version, and adopts the hidden C-pillar and D-pillar design. It is worth mentioning that the car will be equipped with 265/40 R22 horse brand tires and Brembo’s six-piston calipers. It is difficult to see the difference between the tail shape and the Tang DM version, and the taillight group still uses integrated LED light source.

　　In terms of interior modeling, the interior of BYD Tang EV is consistent with the DM version of Tang, and the whole is very simple. The rotatable central control screen and full LCD instrument panel still appear on the new car, and the shift lever is replaced by an electronic gear lever. It is understood that the car will provide 2+3+2 and 2+3 seat layouts for consumers to choose from in the future.

　　In terms of power, the new car is equipped with a permanent magnet synchronous motor with a maximum power of 180 kW (245 HP). According to the application information, the new car will launch three kinds of endurance models: EV500, EV550 and EV600.

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　　In the field of new energy, BYD is undoubtedly the leader of China brand car companies. After years of research and development, the plug-in hybrid technology of this enterprise has now entered the third generation product cycle, which is not only updated in technology, but also better in function and reliability. Pure electric vehicles have always been BYD’s main direction, so the arrival of Tang EV is not abrupt. It’s just that the pre-sale price of this new car up to 360,000 yuan after listing may discourage some consumers who pay attention to it. After all, there are plenty of options in this price range. Therefore, it also means that it has to face more pressure from competitors, but with the help of national policies and BYD’s own strength, I believe this car will have this good market prospect.

● Brand-new medium and large cars
Launch time: or in 2019
New car features: BYD’s new product sequence/expected to be adopted.

　　Speaking of the models in BYD’s product sequence, medium and large cars have always been the products that everyone is looking forward to. As early as 2015, there was news that BYD was developing a new medium and large car. According to BYD’s naming method, this car is likely to be named "Han".

　　At present, the specific shape of this car has not been exposed, but according to the information we obtained, BYD Han’s body length, width and height are 4950/1890/1490mm and the wheelbase is 2940mm, which is likely to be positioned as a medium-sized and large car. In other words, it will be the flagship model of BYD car products after its launch.

"Tesla model sp90d"

　　What is more noteworthy is that this car is equipped with a stronger plug-in hybrid system, which consists of a 2.0T engine and a 150 HP motor, while the four-wheel drive version will also use a 476 HP motor at the rear axle. Under such a powertrain blessing, BYD Han’s 0-100km/h acceleration time is expected to reach 2.9 seconds, reaching the same level as Tesla MODEL S P90D.

　　In addition, in terms of configuration, according to the information that has flowed out, this car is expected to be equipped with ACC adaptive cruise, electric suction door, head-up display, lane keeping assistance, electric rear spoiler, trunk that can be opened by induction, etc. Generally speaking, it is rich.

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　　Although in recent years, China brands like to get together to release products in the SUV market, the car market can’t be ignored. As long as there are good products, there is no need for consumers to recognize them. BYD’s new generation Qin, which was listed soon, is such an example. Looking at BYD’s layout in the car market, the existing models are still concentrated in the field of compact cars. When it comes to medium and large cars, this brand has not been involved for the time being, but this level of models can play a role in enhancing the brand image and has a positive effect on the establishment of consumer confidence. Establishing the flagship product is the only way for a car company that wants to build a better brand, so we also expect this car to meet with you in recent years.

China Economic News Network (Liu Chenxi)At the moment when the traditional SUV performance test is the same, how can the test drive play new ideas? As the "strongest 6 series in history", for Zhiji LS6, performance testing is only the basic exercise, and intelligent peak experience is the core competitiveness. In order to let the national media and users experience the high-level intelligence of Zhiji LS6 in one stop, Zhiji LS6 has created the sixth space of super intelligent driving, initiated a brand-new gameplay of "AI intelligent driving maze", simulated and built typical road conditions, traffic flow and people flow in big cities, and deeply experienced the future intelligent cabin in the commuter meta-universe, with more performance experience, comprehensive driving and control experience and all-round inspection.Zhiji LS6Strength, with "the most interesting test drive in history" to set the industry benchmark.

Deep intelligence is the winning factor in the second half of the electric track. Zhiji LS6 redefines the new paradigm of intelligent driving experience with the triple standards of zero blind area: full digital vision, zero anxiety: advanced intelligent driving, and zero distance: future intelligent cabin ecology..Empowering the whole driving experience from boarding to getting off with AI, covering high-speed elevated roads, urban roads and urban slow scenes, and creating the most applicable and practical future intelligent driving experience.

Can you imagine a car running normally when the front and rear glass, windows and rearview mirrors are all black? Zhiji LS6 can easily get through the "ultimate blindfold challenge" in the dynamic test drive. With the help of the global digital visual field blind compensation function, Zhiji LS6 can also freely pass through complex road conditions in the state of complete blindness, with the help of Zhiji’s original global digital visual field blind compensation and the traditional 360-degree panoramic image.

In the extreme weather experience area of the test drive site, the scene of urban extreme weather is restored, the rearview mirror is blocked by rain, and the rainy night mode is turned on to enhance the blind area vision; In the daily commuting experience area: simulate the unprotected left turn scene, turn on the A-pillar for blind, simulate the right turn into the community scene, turn on the side for blind, and safely avoid pedestrians in the blind area on the right.

In the dynamic test drive, the test drive site is set up with complex parking spaces, narrow alleys and other areas, and the practicability of the functions of one-button parking, one-button extrication, one-button sticking and one-button tracking of Zhiji LS6 is comprehensively tested. Intelligent driving maze experience area is set up to see what you can’t see, get rid of what you don’t want to open, and experience LS6′ s zero blind zone full digital vision and one-button AI driving function in a three-dimensional and multi-dimensional way to enjoy an unprecedented simple, relaxed and interesting driving experience.

In the daily driving scene, once you break into a dead end, you are crazy, and Zhiji LS6 returns with one click. In the mirror narrow road experience area: at a fixed location, turn on the rearview mirror to fill the blind, read the clues on the rear wall, turn left and enter the mirror narrow road, and form countless mirror images after multiple mirror reflections adjacent and opposite. Being in it, even the old driver can’t pour it out quickly. Zhiji LS6 turns on one-button tracking to help you return to the original road section. Find a new path and enter the next level.

In the urban experience area: simulating the crowded parking scene, Zhiji LS6 stops at the designated place by silently searching for the library, and then uses one button to get out of trouble and enter the next link. And after parking on its own side, start the one-button sticking function to solve the parking problem perfectly.

In the high-performance "6" performance driving experience area, 100-kilometer acceleration, 100-kilometer braking, S-shaped pile winding, coaxial bumpy road, cross-axis bumpy road and cross-axis projects are set up to comprehensively verify the functions of LS6′ s acceleration performance, 100-kilometer braking performance, vehicle stability and dynamic correction ability, steering wheel operation and directivity, torque dynamic distribution of four wheels, torsional rigidity passability of the whole vehicle and riding comfort.

Easy car original: With a budget of about 150,000 yuan, I plan to buy a pure electric vehicle with a pure electric cruising range of 600km. Is there a good choice? If you only look at the book data, BYD is a good choice in this price range.166,800 yuan can have a 600km high cruising range version., the cost performance is quite high.

The appearance of Qin PLUS EV is quite small "Han", andEquipped with a more secure blade battery., the configuration is not low, compared with the previous Qin EV models, it can be said thatReduce the price and increase the allocationYes.

Although the cost performance is very high, what is the driving texture of Qin PLUS EV? Can the real cruising range reach 600km? With these questions, let’s have a test together.

New car highlights first look:

1. It is equipped with a front permanent magnet synchronous motor with a maximum power of 135kW.measure with instruments0-100km/h acceleration time is 9.1s, and 100-0km/h braking distance is 38.2m..;

2. Power and chassis adjustment is mainly based on home comfort.Smooth and quiet brings more comfortable driving experience.;

3, fast charging speed to force, the actual measurement of Qin PLUS EV under comprehensive working conditionsReal pure electric cruising range can exceed 500km.;

4. Follow the family-style design style of BYD Longyan.Looks like a trumpet "".

The model we tested this time is the 2021 Qin PLUS EV 600km flagship model, which is the top model with a price of 166,800 yuan.

Permanent magnet synchronous motor mounted on top modelThe maximum power is 135kW and the maximum torque is 280 n m.The officially declared 0-50km/h acceleration time is 4 seconds.

The maximum power and torque of the permanent magnet synchronous motors equipped on the other three middle and low models are 100kW, 180N·m, and the 0-50km/h acceleration time is 5.5 seconds.

So what is its actual acceleration performance? First of all, let’s test its acceleration time of 0-100km/h and braking distance of 100-0 km/h.

Before the test, turn off the air conditioner, turn off the ESP body stability system and adjust the driving mode to SPORT mode. Finally measuredThe fastest acceleration time of Qin PLUS EV is 9.1 seconds., the bestThe braking performance is 38.2 meters..

As can be seen from the acceleration curve, during the acceleration process of Qin PLUS EV from 0 to 50 km/h, the response speed of the motor is faster, and the maximum acceleration can be reached soon after stepping on the switch. The final acceleration time of 0 to 50 km/h is 3.6 seconds, which is faster than the official data of 4 seconds.

After the maximum acceleration is maintained at 50km/h, it begins to decline, and the acceleration capacity of 50-100km/h in the second half also gradually decreases. However, during the whole rapid acceleration process, the power output is quite linear, and finally the speed exceeds 100km/h in 9.1 seconds.

Qin PLUS EV’s braking front section is sensitive, and the whole braking process is quite linear and stable, which can give us enough confidence. After many tests, the best braking distance is 38.2 meters, which can basically be controlled within 39 meters, and the performance is quite good.

Next, let’s talk about the driving experience of Qin PLUS EV. As a new energy family car, the overall adjustment of Qin PLUS EV is not surprising.Give priority to comfort.

Although the appearance is similar to BYD’s flagship model Han, the actual test drive is two completely different styles. Qin PLUS EV will not give us a passionate acceleration experience like Han.Smooth and comfortableIs the direction it is striving for.

Although the motor power of Qin PLUS EV with a maximum power of 135kW is not particularly abundant, it is more than enough to meet the needs of daily use.

At the beginning, the dynamic response of Qin PLUS EV will not be particularly positive. Especially in ECO mode, the initial response of the switch will be "lazy", and the acceleration process will be gentle, which will bring about the speed increase in no hurry.A relatively comfortable and stable driving experience is also valued by consumers who pay attention to family cars, and it can also save some energy.

Of course, if you want to "go wild", you can switch to SPORT driving mode. In this mode, the switch of Qin PLUS EV will become more sensitive and the speed will climb much faster. Especially in the high-speed road conditions where overtaking is needed,Qin PLUS EV in SPORT mode will give us more confidence..

In SPORT mode, the acceleration ability is indeed improved, but the comfort and ride comfort are greatly reduced. When accelerating rapidly, it will bring a certain sense of dizziness to drivers and passengers. It is not recommended to use this driving mode for a long time.It is enough to recommend using ECO/NORMAL mode for daily driving, which can bring more comfortable driving experience.

Qin PLUS EV’s kinetic energy recovery system is divided intoStandard feedbackandGreater feedbackTwo levels, the power recovery under the standard feedback is moderate, and the vehicle can slowly brake linearly and smoothly after releasing the switch.

In the larger feedback mode, there will be more energy recovery, but the disadvantage is that there will be some drag and drop, and the comfort will be reduced.

In terms of steering strength, Qin PLUS EV followsSteering style of family car with low speed, light weight and high speed.It is relatively flexible and light to drive. However, the steering virtual position still exists, so you need to be extra careful when the speed is fast and cornering, and try to slow down as much as possible.

Qin PLUS EV’s chassis suspension is also a comfortable adjustment style.Tougher suspension can well filter out the small bumps on the road.. However, in the face of speed bumps or potholes, you can still obviously feel the body jumping up and down, which still needs improvement.

In terms of NVH, Qin PLUS EV has no influence of engine noise, and the quietness of the whole vehicle is quite excellent when driving at low speed. However, when the speed exceeds 80km/h, tire noise and wind noise are more obvious, but the whole is still within the acceptable range.

In order to understand the noise situation of Qin PLUS EV more intuitively, we also tested its noise level in the car of 40-120 km/h.

The test results show that the noise decibel value of Qin PLUS EV in each speed segment is well controlled. The noise in the 40km/h car is 55.4 decibels, and the noise at the high speed of 120km/h is 66.2 decibels.

Here, for example, the noise value of the computer mainframe is generally about 55 decibels, while the voice of two people chatting and talking at a distance of one meter face to face is generally about 60 decibels. It can be seen that the noise decibel value data of Qin PLUS EV is still good.

After the overall test drive experience, power and acceleration are obviously not the strengths of Qin PLUS EV, and the word sports is basically irrelevant to it, giving us more.A smooth and comfortable driving experience.Is the direction it is striving for.

After talking about the driving experience, let’s test the actual cruising range of Qin PLUS EV, and test it in the daily commuting environment to see if its real pure electric cruising range can satisfy us.

Before starting the test, we need to fully charge Qin PLUS EV. The 600km version is equipped with a capacity of71.7kWh blade battery, the official declared fast charge.It only takes 30 minutes to charge the battery from 30% to 80%..

Before charging, Qin PLUS EV has 36% remaining power, and the dashboard shows that it takes 52 minutes to fully charge.It took 68 minutes to fully charge., charging power up to 60kW. If you start charging from 0%, you can fill it in less than two hours, and the charging efficiency is still relatively high.

In this endurance test, we mainly focus on the urban traffic congestion near Pearl River New Town, Xinguang Expressway and Nansha Port Expressway, and the ratio of urban traffic, expressway and expressway is basically 1:1:1.

When the Qin PLUS EV is fully charged, it is already 19 o’clock in the evening, which is at the peak of work in Guangzhou.At full charge, the remaining cruising range of Qin PLUS EV is 600km..

Before starting the test, I reset the dashboard mileage 1 and energy consumption curve chart to zero. The air conditioning temperature is set at 24℃, and the air volume is in second gear.

Choose NORMAL driving mode, choose larger feedback mode with strong energy feedback, and then start the test. However, I was the only one in the car during the test, and I was basically in no-load condition.

Depart from Tianhe Stadium, go to and from Xinguang Expressway, pass through Guangzhou Grand Theatre and Central Lake Park of University Town, and finally reach Nansha. The test is about 100km one-way, and the feedback mode is maintained throughout, mainly in ECO mode, but the driving mode will be switched according to the road conditions. After arriving at the destination, I will go back to work in the morning rush hour the next day.

In the end, I drove the Qin PLUS EV for a total of 205.5km, with an average speed of 38km/h, which consumed 41% of the electricity. The table shows that the remaining cruising range is 354km, which is 246km away.

At this point, the energy consumption curveThe average power consumption in the last 50 kilometers is 12.9 kW h/100 km., andThe actual average power consumption should be 14.3 kW h/100 km..

Under comprehensive working conditions,The ratio of power failure is about 1:1.197., which is equivalent to the cruising range of 1.197km for every 1km I drive Qin PLUS EV.

Under the comprehensive working conditions close to the daily car environment, convert it.The real cruising range of Qin PLUS EV is 501km.Of course, this is already a very good performance.

If you drive in the whole ECO mode and drive until the power is completely consumed,Its real cruising range is over 520km, which is no problem at all.. Calculated by commuting 60km to and from work every day,Just charge it once a week.

In terms of appearance, Qin PLUS EV adopts BYD’s latest.EV Dragon Face family design language, continuing the design style of Han EV.

The overall design of the appearance is also very similar to that of Qin PLUS DM-i, and the design of connecting matte silver chrome trim with LED headlight group is consistent with Qin Plus DM-I..

The front face is unique to EV models.Closed grille designDistinguish it from Qin plus DM-I. The lower enclosing area is outlined by black decorative strips that run horizontally, which enhances the visual width of the front face. The LOGO logo of "Qin" is also adopted.Relief design, more exquisite and beautiful.

Arrow-feather LED headlights are blackened, which is more design-oriented. The whole system comes standard with headlight on/off function in advance, and the middle and high models also haveIntelligent far and near light function.

Coming to the body side of Qin PLUS EV, the modeling design is consistent with Qin PLUS DM-i model. The smart waistline running through the front and back and the slip-back design create a forward dive posture, which is more versatile.

In terms of body size,The length, width and height of Qin PLUS EV are 4765/1837/1515mm respectively, and the wheelbase is 2715mm.. Compared with competing models, it does not fall in the wind.

The test drive model is equipped with18-inch silver-black two-color aluminum alloy rim, full of sports. Matching it is Germany, which focuses on energy conservation.Horse brand EcoContact 6 series tires, with specifications of 235/45 R18.

The sleek and full tail design is also not much different from Qin PLUS DM-i, and the multi-line outline makes the tail layered.

After blackening, the penetrating LED taillights still maintain a good visual effect after lighting. The duckling tail design is matched with the latest font suffix of "Build Your Dreams", which has high recognition.

Qin PLUS EV interior design also adopts family-style design elements.Design of embracing cockpitWith the suspended central control large screen, it highlights the scientific and technological atmosphere of the cockpit. With the combination of black and brown colors, irregular silver decorative strips in the central control area and piano paint panel, the interior texture is quite good.

The LCD instrument panel adoptsEmbedded design, can display the vehicle information is more comprehensive, however.Small sizeVisually, it seems stingy.

12.8-inch adaptive rotating suspended central control large screen, equipped withDiLink 3.0 Zhilian system. Support intelligent voice interaction, play third-party applications such as WeChat and Tik Tok, and support OTA upgrade, with high playability.

Qin PLUS EV adopts an integrated seat design, which has a good wrapping, and the whole system is equipped with a 6-way electrically adjustable main driver’s seat. However, the seat padding is hard and the ride comfort is average. Moreover, the seat is not designed to be perforated, and the heat dissipation of the seat is relatively general in hot summer.

The top model is also equipped with front and rear seat heating function, and it will be more perfect if the seat ventilation function can be added later.

In terms of ride space, the experiencers with a height of 182cm sit in the front and rear rows of Qin PLUS EV respectively. The head space in the front row is about 4 fingers, the head space in the back row is average, and there is room for more than one punch in the legs. The overall performance is basically consistent with Qin PLUS DM-i, which is enough to meet the needs of daily use.

Summary:At present, there are not many pure electric vehicles with 150,000 NEDC pure electric cruising range exceeding 600km. Qin PLUS EV is one of them, and its cost performance is quite high. With the blessing of large-capacity blade battery and excellent motor adjustment, we have measured that its average power consumption is 14.3 kW h/100 km, and the real cruising range can reach more than 500km, which has been quite excellent.

Its comfortable and smooth driving experience is also in line with the needs of family cars. Although the acceleration of 9.1s is a little worse, the power is enough to meet daily needs. If your budget is limited and you want to buy a pure electric sedan with a high cruising range, then Qin PLUS EV will be a worthy choice.

On September 29th, Porsche was listed on the Frankfurt Stock Exchange in Germany. On the same day, Porsche’s share price fell from the intraday high of 86.76 euros to the issue price and closed at 82.5 euros. On the first day of listing, the market value of Porsche was about 75.43 billion euros, slightly lower than that of audi ag, but it surpassed competitors such as Ferrari. According to the latest data, Porsche has become the fifth largest car company in the world by market value.

At this point, the world’s three super-running brands, Ferrari and Porsche, have all embarked on the road of capitalization, which has also triggered the imagination of Lotus.

At the beginning of this year, Lotus was also exposed to the listing information by foreign media. The official response said that Lotus Group was evaluating the stock market transactions in new york, London and China, and no relevant information was disclosed since then. Until the successful listing of Porsche, it once again aroused the interest of the outside world.

With the surge of hot money, perhaps Porsche IPO can be regarded as a landmark new node, but another more profound proposition has also been brought to the stage with Lotus’s "backwardness". Should we be in line with "money" or "front" in the new super-running era?

Porsche to the left, Lotus to the right

Judging from the news disclosed by foreign media, Lotus, as one of the three super-running brands in the world, has also moved the mind of IPO. Only in the top-level design at higher latitudes, there is something more important than IPO in the eyes of Lotus-anchoring the electrification transformation and opening a new track for pure electric intelligent super-running.

In fact, the listing of Ferrari and Porsche has provided a lot of funds for the group, and this kind of blood transfusion feedback has also been seen by the outside world.

Ferrari was originally a sub-brand of Fiat Chrysler (FCA). In 2015, Fiat divested Ferrari and obtained huge funds to repay Fiat’s debts. After Ferrari went public, its business developed well, and its share price soared. Now its market value is about $35 billion.

Today, Porsche will copy Ferrari’s path in the past, spin off from Volkswagen Group and go public independently, and even surpass the former in IPO scale and fundraising amount.

It is worth noting that for the Volkswagen Group, through this IPO, the preferred shares and original shares will be sold for 9.4 billion euros and 10.1 billion euros respectively, totaling 19.5 billion euros. 49% of the funds will be returned to shareholders in the form of special dividends, and the remaining nearly 9 billion euros will be used by Volkswagen Group to increase research and development of power batteries and in-vehicle software.

However, from the global securities market including A-shares, the attraction of IPO of automobile enterprises to capital lies not only in the current operating profit and sales volume, but also in the control and transformation of the future development direction with enterprises.

Although Tesla, which mainly focuses on pure electric intelligence, has just approached 1 million vehicles in annual sales, its global market value performance is actually four times that of Toyota, the second place with annual sales exceeding 10 million, and the third place is BYD, which started pure electric transformation as early as a decade ago and has completely stopped selling pure fuel vehicles.

In the domestic market, all auto listed companies related to the concept of new energy have made a lot of money in the securities market. Correspondingly, traditional automobile enterprises are experiencing a dark moment. In the past year, Ferrari’s share price has dropped from the highest $250 to the current $185, and its market value has shrunk by more than 25%.

From this perspective, perhaps the listing of Porsche at this time is not a good time. Although Porsche has already started the road of electric transformation, at present, only Taycan is a pure electric vehicle.

Ferrari only launched a brand-new electrification product strategy in June this year. Next, Ferrari will invest about 4.4 billion euros to develop pure electric vehicles and plug-in hybrid vehicles. In 2025, Ferrari’s first pure electric car will come out.

It must be said that in the face of the fierce tide of electrification, although brands such as Ferrari and Porsche are moving closer to new energy sources, the actions of transformation are somewhat conservative. However, Lotus has taken the courage to cross the rubicon. As early as 2019, it unveiled its first pure electric supercar Evija, and in 2021, it solemnly bid farewell to the fuel era with the sports car Emira. Now Lotus’s super-running pure electric SUV——Eletre, which takes the lead in electrification, has arrived as scheduled.

It can be said with certainty that Lotus has a firmer determination and a more thorough strategy on the road of electrification transformation. In Lotus’s view, only subversive self-innovation can rush to run in the new era of super-running. It can be predicted that in the near future, when Lotus truly leads the new super-running era, the IPO at that time will be much more valuable.

Join hands with Geely and deeply embrace the China market.

Inevitably, the electrification transformation often requires huge funds, which is why many new car-making forces have been seeking financing or IPO. For ultra-luxury brands such as Porsche and Ferrari, which are small in size but high in style, the capital investment for transformation is equally expensive.

In front of Lotus, "money" seems to be the most important part on the road of self-innovation and self-breakthrough. In June, 2017, after Geely Holding acquired 51% shares of Lotus from Proton, this English lotus flower began to bloom again in China.

In the second year after being acquired by Geely, Lotus announced that it had turned losses into profits in fiscal year 2016/2017, making the brand profitable for the first time in 40 years.

In October 2018, on the occasion of the brand’s 70th anniversary, Lotus released the "Vision 80" 10-year brand revival plan, and put forward the "Sino-British dual engine" strategy, which is a firm transformation to electrification and intelligence, and this is also an automobile enterprise that proposed formal electrification transformation earlier among traditional automobile brands.

On August 31, 2021, Wuhan Lotus Technology Co., Ltd. was formally established. Backed by Geely Group, Lotus’ initial capital plan for entering China was as high as RMB 26.3 billion. Among them, the global headquarters of Lotus Technology has settled in Wuhan Economic and Technological Development Zone, and in Shanghai, the Lotus Marketing Headquarters Building has also recently landed.

Prior to this, Lotus Technology announced the product planning for launching three pure electric smart models in the next five years: in 2022, the E-class SUV； codenamed Type132 will be launched; In 2023, the E-class four-door coupe codenamed Type133 was launched; In 2025, the D-class "pure electric intelligent new species" codenamed Type134 was launched. He also said: "With track-level intelligent driving, cutting into the intelligent driving track is the direction that Lotus Technology will set in the next decade, and it is also a completely different technical path from any other brand."

This year, on June 1st, Lotus Eletre ushered in its first show in China, and started booking in Chinese mainland. The first batch of vehicles is expected to be delivered as early as early as 2023. It is worth mentioning that it is not only the first SUV of Lotus, but also the first pure electric five-door production car and the first domestic car of Lotus. It is not uncommon for sports car manufacturers to build SUVs, but Lotus is the first one to build pure electric SUVs.

At present, Lotus Eleetre is a completely new car in China market, and its promotion and store communication should start from 0. However, under the background of Geely Automobile’s strong channel, the development of China market also allows Lotus Eleetre to avoid many detours.

At present, Lotus Eletre plans to open nearly 50 sales and service stores in about 20 cities in China by the end of this year, covering core cities such as Beishangguangshen, Hangzhou, Wuhan and Chengdu, and radiating the whole country. It will also open two major services: "Smart Home Charging" and "Lotus Flash Charging", and plans to build nearly 200 self-operated high-end flash charging stations in about 20 cities across the country.

As the global headquarters of Lotus ultra-high-end intelligent electric lifestyle models, China bears extraordinary strategic significance. As the largest single market for most automobile brands in the world, it can be said that the China market is the best in the world.

From January to August this year, the domestic production and sales of new energy vehicles reached 3.97 million and 3.86 million respectively, and the market share reached 22.9%, exceeding the original expectation. Compared with other super-running brands, it can be said that Lotus’s electrification innovation based on the China market occupies a favorable time and place.

It is believed that under the new super-running era dominated by electrification and intelligence, the Lotus brand, which is deeply involved in the transformation and innovation of China market, will definitely take the lead in the future market competition.

Motorists in Shenyang, the price is reduced! Now is the perfect time to buy Krypton 001! Car home Shenyang Preferential Promotion Channel brings you the latest preferential information. Extreme Krypton 001 is being promoted in Shenyang, with a maximum discount of 37,000 yuan! The minimum starting price is only 269,000 yuan. If you want to know more about the discount, please click "Check the car price" in the quotation form to get a higher discount.

Krypton 001 is a futuristic electric vehicle with a unique design. The front part adopts a streamlined design to make the whole vehicle look more dynamic. The air intake grille adopts a closed design, which highlights the identity of the electric vehicle. The overall style is simple and atmospheric, giving people a very high-end feeling. The highly recognizable C-shaped daytime running lights are used in the front of the car, which makes the whole vehicle look more sporty and fashionable with streamlined body lines. In addition, Krypton 001 also adopts a hidden door handle and frameless door design, which further highlights the sense of technology and fashion of the vehicle. In the rear part, the Krypton 001 adopts a penetrating taillight and a two-way exhaust design, which makes the whole rear look more exquisite. On the whole, the design of Krypton 001 is excellent, full of futuristic and technological sense, and it is an electric vehicle that is worth looking forward to.

Extreme Krypton 001 is a larger model, with the length, width and height of 4977*1999*1533 mm, the wheelbase of 3005 mm, the front tread of 1703 mm and the rear tread of 1716 mm respectively. The car side lines of Krypton 001 are smooth, and the whole body presents a sense of movement and strength. The lines are smooth and full of tension. In terms of tires, the former tyre size was 255/55 R19, and the latter tyre size was also 255/55 R19. The rims of this model are fashionable and have a strong sense of design, which adds more sporty atmosphere to the whole car.

The interior design of Krypton 001 is full of modernity and technology, and it is made of luxurious leather, giving people a high-grade feeling. The central control screen has a size of 15.05 inches and supports voice recognition control system, including multimedia, navigation, telephone and air conditioning functions, so that drivers can easily control it. The steering wheel is made of leather, and the position can be adjusted up and down and back and forth electrically, which is very user-friendly. The front row and the back row are equipped with two USB/Type-C interfaces, which are convenient for passengers to charge, and also support the wireless charging function of mobile phones. The seat is made of leather, and the front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support can be carried out in the main and co-pilot positions to make the ride more comfortable. The front seats are also equipped with heating, ventilation and massage functions to provide a better ride experience. The rear seats can be laid down in proportion to increase storage space. In a word, the interior design of Krypton 001 is very humanized, providing a variety of practical functions and comfort.

The maximum power and torque of Krypton 001 engine are 580 kW and 810 N·m respectively. The engine performance of this model is strong, which can provide excellent driving experience for the owner. Its high power and torque output make the vehicle perform well in the process of acceleration and driving, and bring drivers a more flexible and smooth driving experience. At the same time, the high efficiency of this engine also provides strong support for the fuel economy of the vehicle, making it easier for drivers to enjoy driving. In a word, the engine performance of Krypton 001 is excellent and it is a car worth recommending.

In the communication with the owner of car home, we learned that he was full of praise for the appearance of Krypton 001. He said that the design of Krypton 001 is very personal, and the front part reminds him of luxury brands. At the same time, the streamlined body and unique lamp design of Krypton 001 also surprised him. The owner also specifically mentioned the interior design of Krypton 001, praising its simplicity and generosity, which made people feel very comfortable. Generally speaking, the owner of car home @ Yuanqi slowly gave a very high evaluation on the appearance and interior of the Krypton 001, which also made us more confident to recommend this model. If you also have high requirements for design, then Krypton 001 will definitely be your best choice.

The soaring oil price has once again attracted everyone’s attention. In many places, the unit price of 92# gasoline has exceeded 8 yuan/liter, and the voice of "can’t afford to add oil" is getting higher and higher. As an SUV owner, looking at the comprehensive fuel consumption of 100 kilometers up from 10 liters on the meter, the idea of starting a new energy vehicle has become stronger and stronger. Recently, four new energy SUVs have attracted my attention, hoping to give some reference to friends who also want to start new energy vehicles.

Byd yuan PLUS

BYD’s achievements in the field of new energy are obvious to all, and the explosive models launched are also continuous. BYD Yuan PLUS, which attracted widespread attention last year when it carried out preheating publicity. Different from the other derivative models of BYD Yuan Series, Yuan PLUS’s body size has been fully upgraded, with the length, width and height reaching 4455x1875x1615mm and the wheelbase of 2720mm respectively, and the vehicle positioning has also been upgraded to a compact SUV.

The appearance of yuanplus adopts BYD’s latest family-style appearance, which is more recognizable, and the rear of the car adopts penetrating taillights to enhance the layering and fashion sense of the rear. The design language of the interior is refreshing. The inspiration for the shape of the air outlet and the shape of the handrails on both sides of the door is said to come from musical instruments, but for users of different ages, the acceptance may be different. In terms of power and endurance, which everyone is most concerned about, YuanPlus is equipped with a motor with a maximum power of 150kW, and lithium iron phosphate batteries with capacities of 49.92 kWh and 60.48 kWh, respectively. The cruising range under CLTC conditions is 430km and 510km, respectively, and the subsidized guiding price is 13.18-159,800 yuan. From the point of view of price and positioning, BYD Yuan PLUS will become a competitor of Guangzhou Automobile Ai ‘an Y, Nezha U and Tucki G3.

Bound M5

Wenjie M5 is a brand-new product jointly built by Huawei and Jin Kang Celeste. The new car adopts extended-range power, and the fuel-electric driving mode makes it no longer have mileage anxiety. As the first vehicle equipped with Huawei HarmonyOS in-vehicle system, users have high expectations for the performance of the in-vehicle system. Wenjie M5 uses a 1.5T four-cylinder engine as the range extender, and its power configuration has three versions: 272 horsepower, 428 horsepower and 496 horsepower. Except for the entry-level version, it is a rear-drive model, and the others are all four-wheel drive models. All models are equipped with a ternary lithium battery pack with a capacity of 40 degrees, and support 0.75 hours of fast charging.

The Wujie M5 is positioned in a medium-sized SUV, and there are not many bright spots in the design. The design language is particularly concise, with the dimensions of length, width and height of 4770x1930x1625mm and the wheelbase of 2880mm, respectively. The interior space of the car is considered medium in its class. At present, there are not many extended-range power models on the market. Li ONE is the best seller at present, and its six-seat large space is one of its biggest selling points. The second is Lantu FREE. The price of the M5 in the world is 24.98-31.98 million yuan, which overlaps with the positioning of the first two. It is not easy to break through the tight encirclement, but with the technical blessing of Huawei, everything is still unknown.

Mocha DHT-PHEV

The listing of Mocha DHT-PHEV means that hybrid power will become the development focus of Great Wall Motor in the new energy field in the future. The appearance of Moka DHT-PHEV is very close to that of the fuel version, and the dimensional parameters are basically the same, with the length, width and height of 4875x1960x1690mm and the wheelbase of 2915mm respectively.

The biggest highlight of this new car is the powertrain. Moka DHT-PHEV is equipped with a 1.5T engine, which adopts special technologies such as Miller cycle and high-temperature VGT pressurization, which can effectively improve engine efficiency. There are two models on the market this time, two-wheel drive with 130kW motor and front and rear dual-motor four-wheel drive with a total power of 265kW, which are matched with 2-speed DHT (special gearbox for hybrid power). It is said that the comprehensive fuel consumption under WLTC is as low as 1L/100km, and the price is 295,000 yuan and 315,000 yuan respectively. Compared with the fuel version, the pricing is greatly increased, and the fuel version of Mocha is cold in the market. Wei Jianjun blames the poor marketing. Whether it can make a breakthrough in the plug-in hybrid vehicle with a comprehensive upgrade of power and fuel consumption is still very exciting.

Xing tu Zhu feng ET-i

Chery has also begun to catch up in the field of hybrid power. In January this year, it launched the Tiggo 8PLUS Kunpeng e+, which is the first new car equipped with plug-in hybrid power in Chery SUV series. The high-end brand Xingtu also launched the Chasing Wind ET-i equipped with the same powertrain. It is expected that this powertrain will be carried to more models under Chery. Compared with the fuel version, the appearance of Star Road Chasing Wind ET-i has hardly changed. The design language is simple and fashionable, and the body lines are tough, which is in line with its own positioning.

The powertrain of Star Road Chasing Wind ET-i consists of a 1.5T engine and a motor with a total power of 125kW. The comprehensive power of the system reaches 240kW, and the comprehensive torque reaches 510Nm, with excellent performance in power parameters. It is matched with a 3-speed DHT (special gearbox for hybrid power). At the same time, the car is equipped with a ternary lithium battery pack of 19.27kWh, and the cruising range under NEDC working conditions is 105km. The official claims that the fuel consumption is only 4.8L/100km, and the comprehensive fuel consumption is as low as 1.0L/100km. The guide price of ET-i is only 14.98-15.98 million yuan, which looks very attractive.

2022 is destined to be a year of sustained and rapid growth of new energy. The above four SUVs cover three mainstream powertrain forms in the field of new energy vehicles: pure electric, extended range and plug-in hybrid power. Which model do you think has the best chance to become an explosion? Welcome to express your opinion in the comments. (Text/Yu Feng)

　　Growing vegetables and selling drinks and pork.

　　Opened more than 100 chain stores and became the "pork king" in Guangzhou.

　　Claiming that "selling pork is more technical than selling computers"

　　As a fresh graduate, it is almost impossible to sell pork as a career choice. A few years ago, the news that Lu Buxuan, a gifted scholar of Peking University, was a butcher once spread all over the country, which triggered a great discussion about whether this behavior was a waste of talents. However, a few years later, another talented person from Peking University, Chen Sheng, also quietly entered the pig industry, and opened nearly 100 pork chain stores in just one year, becoming the largest pork chain store in Guangzhou and even Guangdong, and was called the "king of pork" in Guangzhou. A few days ago, in an interview, he even broke the amazing words: "Selling pork is more technical than selling computers."

　　What is his personal experience and entrepreneurial story? A few days ago, the reporter had an exclusive interview with Chen Sheng.

　　Chen Sheng said: "I like this kind of doing things in unknown areas or in a more complicated environment, including selling pork."

　　Chen Sheng, born in Zhanjiang, Guangdong, holds a bachelor’s degree in economics from Peking University and an EMBA from Tsinghua. After graduating in 1984, he was assigned to an institution in Guangzhou. Three years later, he resolutely decided to go to sea.

　　A paper triggered the idea of resignation.

　　When talking about why he gave up such an enviable "iron rice bowl", Chen Sheng said with a smile that he was the only one who entered the office at that time. One day, he wrote a paper entitled "China will enter a free economy sooner or later", which was later published, but somehow it got to his boss. After the boss saw it, he called him to the office to "educate" him and thought that there was something wrong with his concept.

　　"At that time, I was depressed. I felt that I was out of place there and I couldn’t find a career advantage." Chen Sheng said that he likes to make decisions on certain things independently, but in that working environment, he can’t act according to his own personality. It can be said that the "paper incident" prompted him to make an indirect decision to resign.

　　Growing vegetables earns the first pot of gold in life.

　　After resigning, in order to make a living, Chen Sheng became a ghost and began to sell clothes in stalls. After selling clothes for months, he made a little money. Then one day, he went to a relative’s house in rural Zhanjiang to play. On the same day, his relatives carried more than 100 kilograms of radishes they planted to the streets to sell. However, due to the windy and rainy weather at that time, their relatives only sold 10 kilograms and made money in 10 yuan. On the same day, the experiences of other farmers in the village were similar. A group of farmers were very angry and sat on the ground complaining that they would never do it again next year.

　　Chen Sheng, who stood on the side at that time, was inspired by this sentence. According to the principle of economics, the price will rise when the supply is less than the demand. So, he used a little savings earned by reselling clothes to contract 100 acres of vegetable fields and took some vegetable farmers to cultivate them himself. During this period, he found that besides the supply and demand, the price of vegetables was most affected by the weather. Especially when the Siberian cold current approached the day before Guangzhou, the weather was sultry that day, and the price of vegetables was very cheap. Chen Sheng took the opportunity to buy all the vegetables that could be bought in the market. On the day of cooling, it happened to be a holiday, and most farmers didn’t come out to sell vegetables. "The purchase price is 1 cent a catty, and I sell it for 6 cents a catty." Chen Sheng said that this reselling made him earn the first bucket of gold in his life and earned more than 100,000 yuan at once. Since then, he began to specialize in selling vegetables. As for the understanding that the weather affects the price, Chen Sheng said with a smile that he kept his mouth shut until he went back to chat with the vegetable farmers in that year after eight years.

　　Two phone calls "gave birth" to vinegar drinks

　　With the first bucket of gold earned, Chen Sheng began to devote himself to the real estate industry in Zhanjiang in 1993. It only took him three years to become the top three in Zhanjiang real estate market. Considering some unsafe factors outside the law involved in the real estate industry, Chen Sheng began to switch to making drinks. "At that time, I wanted to make a pure carbonated drink." Chen Sheng said that just as his research and development of pure carbonated drinks entered the last moment, the phone calls from two friends changed his fate.

　　Chen Sheng said that at that time, two friends called him and said, "Don’t develop your carbonated drinks any more. Everyone is popular to drink vinegar drinks these days." It turned out that when a country leader visited Zhanjiang, he chose Sprite to blend vinegar, a novel drinking method, and vinegar drinks became popular for a time. Chen Sheng ran to the market and made an investigation. He found that everyone blended vinegar and Sprite directly, but there was no ready-made vinegar drink. Immediately, he made a bold decision to produce vinegar drinks immediately. Thus, in 1997, the first vinegar beverage in China was born in the hands of Chen Sheng.

　　Go to the market to buy meat and join the pork stall.

　　"I like this kind of doing something in an unknown field or in a complicated environment to satisfy some of my desires, including selling pork," said Chen Sheng, who decided to "kill pigs" when he went to the market to buy meat. He found that this industry was misunderstood by others, this profession was misunderstood by others, and many things were misunderstood by others. Guangzhou’s pork market is several billion yuan a year. Why doesn’t anyone expand it? With such doubts and the temptation of a huge market, Chen Sheng began to invest. He believes that the more neglected the industry, the greater the opportunities, the first is the market, and the second is competitors.

　　He explained that if he was selling computers, he would have to face competition from tens of billions of enterprises like Lenovo, but he still had an advantage over his competitors by choosing to sell pork. He is going to do something great in this profession, for example, people sell one pig and half a pig, but he can sell more than a dozen pigs. Isn’t this the level of Peking University?

　　Selling pork is more technical than selling computers? Chen Sheng has an explanation for this. "Selling a computer is to assemble all kinds of hardware and then sell it to consumers. Assembly is a technology, which only needs a little study. However, for selling pork, how to divide and match fat meat, lean meat and ribs determines the profit or loss of selling pork, and its variability is great. "

　　For example, he told reporters that lean meat, for example, is all thin and not delicious, too fat and not good. From the taste point of view, it may be best to add 3% fat, but it is impossible to teach the operation, and it may depend on the touch. Therefore, cultivating a good pork knife seller is the embodiment of technical content.

　　So, in 2006, Chen Sheng built his local pig breeding factory near the junction of Zhanjiang and Guangxi, and in 2007, he began to open a pork stall in Guangzhou to sell pork. In just one year, it has developed into the largest pork chain store in Guangzhou and even Guangdong, "No.1 local pig". (Author: Zhang Danyang correspondent Jiang Feixue)

Editor: Fan Jing

For rice noodles, the progress of Xiaomi Automobile is the most concerned thing for everyone. In recent days, Xiaomi Automobile has indeed ushered in new news. On August 23rd, it was reported in Reuters that an informed source revealed that Xiaomi Automobile had been approved by the National Development and Reform Commission to produce electric vehicles, which marked a step closer to the production and off-line of Xiaomi Automobile. However, this news has not been officially confirmed by Xiaomi.

According to Tianyancha, Xiaomi Automobile Technology Co., Ltd. has registered the website domain name of "xiaomiev". At the same time, there are media reports that Xiaomi Automobile Factory has recently started the recruitment of workers, opened a number of positions such as painting operators and battery workshop operators, and is preparing to increase production in December.

Enterprises with new forces have solved the qualification problem of building cars, and they have succeeded in building cars. Many new forces have died early because they have not solved the problem of "birth certificate". Self-tourists are a living example.

It is not an easy task for an enterprise to build an electric vehicle. First, it needs to comply with the National Development and Reform Commission’s Management Regulations for Newly Built Pure Electric Passenger Cars, and at the same time, it needs to meet the Ministry of Industry and Information Technology’s Access Regulations for New Energy Vehicles. Because the "double qualifications" of new energy vehicles are extremely difficult to obtain, many new car-making forces choose OEM to solve the problem of car-making qualifications.

Once the qualification of building a car is finalized, Xiaomi Automobile will surely usher in rapid development. Earlier, Lei Jun also said that Xiaomi Automobile will be officially listed in the first half of 2024, and plans to produce about 100,000 electric vehicles in 2024.

Judging from the news of previous exposure, the first product of Xiaomi Automobile is expected to be equipped with 800V high-voltage fast charging. At the design level, Xiaomi’s first product will adopt the shape of a four-door coupe, and it will also be equipped with intelligent driving assistance hardware such as laser radar, which will make the car more competitive in the market. In terms of price, we predict that the price of Xiaomi’s first product will not be low. After all, there are configurations such as laser radar, so its price will be around 300,000.

Write it at the end

At the end of March, 2021, Lei Jun said that he was ready to build a car. Up to now, the Xiaomi automobile project has passed more than two years. Although the progress is not fast, once the production qualification problem is solved, I believe that the process of Xiaomi automobile will be faster. We also hope that the first product of Xiaomi Automobile can land as soon as possible, and expect Xiaomi Automobile to bring us more surprises.

Just yesterday, Xiaomi made a car and finally took a key step! The Ministry of Industry and Information Technology publicized the model and production enterprise of Xiaomi pure tram. Although the reporting enterprise is BAIC Group, the actual production address is Xiaomi’s own automobile factory.
In other words, Xiaomi is affiliated with BAIC’s qualification and got the "birth certificate" issued by the Ministry of Industry and Information Technology. According to media reports, this time Xiaomi will release two cars, namely SU7 and SU7MAX, which are expected to be launched in February next year.

In appearance, many people feel like Tucki P7, but the size is slightly larger. The interior includes a panoramic open roof and a borderless door design. The door glass is marked with Xiaomi logo, and even the sound cover is printed with Xiaomi logo, which means that Xiaomi’s own sound system is likely to be adopted.
The most critical car battery, Xiaomi uses ternary lithium-ion battery and lithium iron phosphate battery, which are from Contemporary Amperex Technology Co., Limited and BYD respectively. At present, Xiaomi’s factory in Beijing Economic Development Zone has started small batch production. Industry insiders estimate that the price will be within 300,000, and the sales volume will be 50,000 to 60,000 after listing next year. Compared with the sales volume of 100,000 in 2024 proposed by Lei Jun, there is still a big gap.
Although the new energy track is a hot spot now, it is really "rolling" in the industry. In the 200,000-300,000 range that Xiaomi focuses on, there are not only leaders such as BYD and Tesla, but also new forces such as Wenjie, Tucki and Zero Run.

Lei Jun should have thought of all kinds of consequences before he decided to build a car. When Lei Jun announced to build a car in 2021, he said something meaningful. He said that Xiaomi has a cash reserve of 108 billion, and we can afford it. He also said that with such a cash reserve, if you don’t fight seriously, you will be ashamed of your support for rice noodles.
However, I am afraid that this time, rice noodles will let Lei Jun down. More than 200,000 cars are not more than 2,000 millet phones, so consumers must carefully consider them.

Just like Xpeng Motors released its Q3 financial report yesterday, it lost another 4 billion yuan in one quarter, while in the first three quarters of this year, Tucki has already lost 9 billion yuan. I am afraid that the speed of losing money like this is as unbearable as Lei Jun. Although Xiaomi claims to have a cash flow of 100 billion yuan, it is impossible to use it all to build a car.
We must know that Huawei’s breakthrough in 5G this year has seriously impacted Xiaomi’s mobile phone business. Lei Jun can’t use too much money to build a car this time. I’m afraid Xiaomi is run out of luck, and it’s hard to get away with it.

　　A, classification management ideas and standard setting

　　Different choices of civil subjects based on network anchors, as well as different civil contract designs from platforms and brokerage companies, constitute different tax payers and different tax objects in tax law, and apply different substantive rules and collection and management procedures, which inevitably requires the introduction of hierarchical management ideas. Classified taxation management is the essential appeal and concrete embodiment of the statutory principle of taxation. Under the guidance of classification, focusing the collection and management efforts on high-income groups such as head anchors and star anchors is in line with the requirements of the principle of collection and management efficiency, and also meets the requirements of the times to play the role of tax social distribution regulation under the background of common prosperity.

　　How to set the standard of classification is the first question that needs to be answered. The first and bottom line standard is to classify according to the clear provisions of the tax law, and stick to the bottom line of no one size fits all.

　　From the main design point of view, the network anchor is either in the form of a natural person, or in the form of an individual industrial and commercial household, a sole proprietorship enterprise and other organizational forms; In terms of civil contract design, the network anchor either signs a labor contract or business contract with the live broadcast platform, or signs a contract with a brokerage company and forms a tripartite relationship with the live broadcast platform; From the type of income, the main income is labor remuneration and business income (including the business income of natural persons, individual industrial and commercial households and sole proprietorship enterprises), and under special circumstances, it is salary income. If a company is established, it should also be taxed according to enterprise income tax.

　　It is necessary to combine the above various civil subjects and their different contract types, and carry out classified collection and management in accordance with the clear provisions of the tax law, including income tax and value-added tax. The bottom line that needs to be grasped is that we can’t blindly make a one-size-fits-all approach, that is, unify the collection and management according to a certain subject type and contract type.

　　A more guiding standard is to classify according to the amount of income, and advocate the establishment of individual industrial and commercial households, sole proprietorship enterprises and other organizations for high-income groups such as head anchors and star anchors and tax them accordingly. The important orientation of classified management is the collection and management of high-income groups, such as head anchors and star anchors. The amount of income should be regarded as an important standard of classified management, and a standard of amount can be determined by month or year (for example, 100,000 yuan per month or 1.2 million yuan per year). For those above this amount, tax authorities and platforms advocate the establishment of individual industrial and commercial households, sole proprietorship enterprises and other organizations, and handle tax registration, standardize the establishment of accounts and tax accordingly. Of course, it is not mandatory to advocate the establishment of an organization, and taxpayers’ free choice should be respected.

　　Second, the taxation and scheme design of two types of network anchors

　　According to the above standards, we can roughly outline two tax forms of network anchors:

　　The first category is to advocate the establishment of individual industrial and commercial households, sole proprietorship enterprises and other organizations for network anchors above a certain standard amount and tax them accordingly;

　　The second category is network anchors that have not reached a certain standard amount, or have reached a certain standard amount but have not established individual industrial and commercial households or sole proprietorship enterprises.

　　The taxation of the first type of network anchor should be the key concern.

　　The first type of collection and management scheme is designed as follows:

　　(1) Main taxes and tax items: personal income tax is taxed according to "business income" and value-added tax according to "modern service industry" or "life service industry". As far as individual taxes are concerned, from the perspective of formal taxation, the establishment of individual industrial and commercial households and sole proprietorship enterprises should generally be taxed as "business income", and in special circumstances, it can be taxed as "labor remuneration" based on the principle of substantive taxation.

　　(2) Collection and management methods and invoice management: taxpayers declare by themselves, issue invoices by themselves or apply to the tax authorities to issue invoices on their behalf. Whether it is individual tax or value-added tax, for the establishment of an organization, taxpayers should declare themselves, issue their own invoices or apply to the tax authorities for invoicing.

　　(3) Tax determination method: mainly based on audit collection, supplemented by approved collection. According to State Taxation Administration of The People’s Republic of China’s "Strengthening the Tax Administration of Employees in the Entertainment Field", "individual studios and enterprises that are required to be established by celebrity artists and network anchors should be instructed to establish account systems according to laws and regulations, and tax returns should be made by means of audit collection." Therefore, for such anchors, tax registration should be handled, accounts should be strictly established, and accounts should be audited and collected; Considering the difficulty in establishing accounts and saving the cost of collection and management, we can also consider collecting some anchors by verification, but we should ensure the balance of tax burden between the collection by verification and the collection by audit, so as to avoid the alienation of verification into a tax preference tool. (4) Tax payment place and competent tax authorities: According to the relevant provisions of the tax law, "operating income" should be declared and paid in the tax authorities where the business management is located, and the competent authorities are the tax authorities where the business management is located. In terms of value-added tax, it should be declared and paid by the tax authorities in the place where the institution is located or where it lives, and the competent authority is the tax authorities in the place where the institution is located or where it lives.

　　The second type of collection and management scheme is designed as follows:

　　(1) Main taxes and tax items: personal income tax is taxed according to "labor remuneration" or "business income" and value-added tax according to "modern service industry" or "life service industry". If there is no organizational structure, the income obtained from the platform or brokerage company can be taxed as "labor remuneration" or "operating income". From the point of view of collection and management efficiency, we might as well simplify it: whether it is continuous and regular activities for business purposes, and the size of income quota, as the distinguishing standard. Those who do not reach a certain standard amount are generally taxed according to "labor remuneration" (which can be understood as non-sustainability, regularity and small income); For those who reach a certain standard amount, they can be taxed as "operating income" (which can be understood as continuous, regular and large in income).

　　(2) Collection and management methods and invoice management: if the tax is levied according to "labor remuneration", the payer (platform or brokerage company) will withhold and remit it when paying, and the anchor will make annual final settlement; The "operating income" shall be declared by the taxpayer. In invoice management, the former is opened by the anchor applying to the tax authorities, and it can also be considered to be opened by the platform or applied to the tax authorities; The latter is issued by the taxpayer himself or by the tax authorities.

　　(3) How to determine the tax: if the tax does not reach a certain standard amount, it will be taxed as "labor remuneration", and the withholding agent will withhold it and broadcast the personal annual settlement; For those who are taxed according to "operating income", because there is no organization, they will generally adopt the approved collection, but taxpayers can also audit the accounts if they establish accounts.

　　(4) Tax payment place and competent tax authorities: if tax is paid according to "labor remuneration", tax payment shall be declared at the tax authorities where the household registration is located, the habitual residence or the main source of income; If there is a withholding agent, the tax authorities where the withholding agent (such as the platform) is located shall withhold the declaration. Taxes levied on "business income" shall be declared and paid by the tax authorities in the place where the business management is located, and the competent authority shall be the tax authorities in the place where the business management is located. In terms of value-added tax, because there is no place where the organization is located, it should be declared and paid by the tax authorities at the place of residence or where the live broadcast activity takes place, and the competent authority is the place of residence or where the live broadcast activity takes place.

　　No matter which of the above types, the network platform undertakes certain duties and obligations to assist in tax collection.

　　First, the obligation to withhold and remit. For the individual tax levied according to "labor remuneration", the main obligation of the platform is the obligation of withholding and remitting.

　　The second is the determination and sharing of live broadcast turnover. Whether it is reward income or sales income, the platform can grasp it in time and provide it regularly according to the requirements of tax authorities.

　　Third, urge the anchor to handle tax registration, standardize the establishment of accounts, declare and pay taxes in time, and undertake certain inspection obligations and reporting obligations to the tax authorities.

　　Fourth, the feasibility of entrusting the collection. From a practical point of view, entrusting to collect taxes is not the mainstream choice of tax authorities, but there is room for entrusting the platform to collect taxes for network anchors, especially for anchors whose income is higher than a certain standard amount but without an organization. The competent tax authorities can sign an entrustment agreement with the platform to entrust them to collect taxes according to the Administrative Measures on Entrusted Collection.

　　In addition, the tax bureau should also strengthen the ability of data tax management, such as the construction of electronic tax bureau, electronic tax registration, electronic invoice and other related convenience systems, and at the same time strengthen the ability of data sharing with the platform.

　　Third, the policy declaration and legal expression of classified management

　　In recent years, the tax system has strengthened the tax collection and management of webcasting industry, which shows the spirit of the rule of law of statutory and strict tax collection and the times demand of common prosperity, but at the same time, it has also caused great uncertainty and even panic to the practitioners of webcasting industry and related industries: Is the tax rectification of network anchors a temporary "Great Leap Forward" or a continuous implementation of the rule of law? What is the policy orientation for tax consolidation, unified and integrated governance, or focusing on the big and letting the small and releasing water to raise fish?

　　In addition, the resonance between the complexity of tax law norms and the complexity of the design of network anchor trading model also increases the uncertainty of anchor paying taxes according to law and tax compliance, and the lack of clear policy list guidance also increases the illegal risk of tax law. On September 18th, 2021, State Taxation Administration of The People’s Republic of China issued "Strengthening the Tax Administration of Employees in Entertainment Field", but it did not make clear policies and specific rules.

　　In the face of the ongoing tax clearance of the live broadcast industry, tax authorities, network anchors, platforms and other parties should seek to build a basic consensus. The tax system can clearly declare its position on anchor tax collection and management through the rule of law, that is, taxation according to law and strict collection and management, as well as giving play to the social distribution and regulation function of taxation under common prosperity; In terms of policy, the tax authorities should establish the management thinking of classification and clarify the standards of classification and classification, that is, focus on the collection and management of high-income groups such as head anchors and star anchors, and at the same time follow the clear provisions of the tax law and stick to the bottom line of the rule of law that does not apply across the board.

　　On this basis, the tax authorities should construct typical types of network anchors and sort out the current tax rules, and stipulate the tax collection and management types, tax collection methods and invoice management, tax determination methods, tax payment locations, competent tax authorities and tax-related assistance obligations of platforms for different types of anchors, so as to provide clear guidance for network anchors and platforms. This should be an urgent task and a fundamental solution to the current legalization of taxation in the live broadcast industry.

　　(Author Wang Zongtao is an associate professor at Xiamen University Law School, doctor of law)