Reduce the price and increase the distribution. Does the new M7 change not only the ＂model＂, but also the competitors？

Last week, the new model M7 was officially launched, but less than 24 hours after its launch, its order volume exceeded 15,000 units, which is still quite high. Objectively speaking, before the change, I once didn’t "value" the M7. For example, the price, the starting price of 289,800, the top match is sold to 379,800; Secondly, there are six seats in the whole department, but behind the length of the car in the early 5 meters, the wheelbase is only 2820mm, which seems that the space is "not open"; Of course, the HarmonyOS cockpit is a big "killer", but the intelligent assisted driving is not as good as the mainstream of the opponent; The most crucial point is that when asked about the value of M7, it can’t be said that it is not good-looking, but few people praise it as good-looking.

Of course, these are all personal statements. The appearance of the new model M7 has given me a new understanding of this car. As a change, the change can’t be said to be innovative, but at least it has achieved "learning from each other’s strengths" and a lot of overall optimization. What’s more, the new M7 has changed not only the model, but also the competitors?

Lower the selling price, add five seats, and how much will the competitiveness be improved?

Let’s talk about the changes and upgrades of the new M7. First of all, the price and seat layout are unavoidable. The price range of the new car is from 249,800 to 329,800, the starting price is 40,000 cheaper, and the top allocation price is 50,000 cheaper, thus pulling the price of the main sales model to 300,000 and below. Of course, unlike the old model, the new model has added a five-seat version, which means there are five seats and six seats to choose from. Of course, the length and wheelbase of the car have not changed, and they are still 5020mm and 2820 mm.

Personally, the adjustment from price to seat layout is the key to the whole change. Because the previous main sales price was above 300,000 yuan, compared with its rivals, such as Ideal L8, from body size to high-level intelligent driving, the M7 has no obvious advantage. On the one hand, the new M7 lowered the price to less than 300,000, and made a five-seat layout and took a big five-seat route on the original body size. This differentiated positioning is wise. Because of the comfortable space, six seats can’t be the largest in the same class, but five seats can have certain advantages, so that different people can choose. It is worth mentioning that this time, the car body structure has been upgraded, and the proportion of high-strength steel has been improved. At the same time, it also includes chassis adjustment and seat comfort, which makes the driving experience better.

If the former client M7′ s direct opponent is the same ideal L8 with six seats, then the new client M7 with five seats and lower price will have an opponent like the ideal L7. At the same time, when the new client M7 with six seats faces the ideal L8 again, its competitiveness will be different. On the one hand, it is the price advantage, on the other hand, it is the upgrade of car intelligence and intelligent driving.

HarmonyOS 3.0 cockpit and HUAWEI A 2.0 advanced intelligent driving system are adopted in the new M7. Simply put, the car experience is better, which is an upgrade of the icing on the cake. For example, the seamless induction of the car is added to make the interconnection between the mobile phone and the car more convenient; With laser radar and more sensing hardware, the new M7 can realize high-order assisted driving in cities and high speed without high-precision maps.

It can be understood that the new M7 is more mainstream and has its own unique advantages in terms of price and main product strength, which is a significant improvement in competitiveness. The most crucial point is that five seats have been added, which is also the driving force for the whole system to increase the program (1.5T single/double motors), so that the new M7 can directly challenge the fuel SUV at the same price as BAB. For example, after the discount, it is you. Who would you choose? (Text /Nic)