Growing vegetables and selling drinks and pork.

　　Opened more than 100 chain stores and became the "pork king" in Guangzhou.

　　Claiming that "selling pork is more technical than selling computers"

　　As a fresh graduate, it is almost impossible to sell pork as a career choice. A few years ago, the news that Lu Buxuan, a gifted scholar of Peking University, was a butcher once spread all over the country, which triggered a great discussion about whether this behavior was a waste of talents. However, a few years later, another talented person from Peking University, Chen Sheng, also quietly entered the pig industry, and opened nearly 100 pork chain stores in just one year, becoming the largest pork chain store in Guangzhou and even Guangdong, and was called the "king of pork" in Guangzhou. A few days ago, in an interview, he even broke the amazing words: "Selling pork is more technical than selling computers."

　　What is his personal experience and entrepreneurial story? A few days ago, the reporter had an exclusive interview with Chen Sheng.

　　

　　Chen Sheng said: "I like this kind of doing things in unknown areas or in a more complicated environment, including selling pork."

　　Chen Sheng, born in Zhanjiang, Guangdong, holds a bachelor’s degree in economics from Peking University and an EMBA from Tsinghua. After graduating in 1984, he was assigned to an institution in Guangzhou. Three years later, he resolutely decided to go to sea.

　　A paper triggered the idea of resignation.

　　When talking about why he gave up such an enviable "iron rice bowl", Chen Sheng said with a smile that he was the only one who entered the office at that time. One day, he wrote a paper entitled "China will enter a free economy sooner or later", which was later published, but somehow it got to his boss. After the boss saw it, he called him to the office to "educate" him and thought that there was something wrong with his concept.

　　"At that time, I was depressed. I felt that I was out of place there and I couldn’t find a career advantage." Chen Sheng said that he likes to make decisions on certain things independently, but in that working environment, he can’t act according to his own personality. It can be said that the "paper incident" prompted him to make an indirect decision to resign.

　　Growing vegetables earns the first pot of gold in life.

　　After resigning, in order to make a living, Chen Sheng became a ghost and began to sell clothes in stalls. After selling clothes for months, he made a little money. Then one day, he went to a relative’s house in rural Zhanjiang to play. On the same day, his relatives carried more than 100 kilograms of radishes they planted to the streets to sell. However, due to the windy and rainy weather at that time, their relatives only sold 10 kilograms and made money in 10 yuan. On the same day, the experiences of other farmers in the village were similar. A group of farmers were very angry and sat on the ground complaining that they would never do it again next year.

　　Chen Sheng, who stood on the side at that time, was inspired by this sentence. According to the principle of economics, the price will rise when the supply is less than the demand. So, he used a little savings earned by reselling clothes to contract 100 acres of vegetable fields and took some vegetable farmers to cultivate them himself. During this period, he found that besides the supply and demand, the price of vegetables was most affected by the weather. Especially when the Siberian cold current approached the day before Guangzhou, the weather was sultry that day, and the price of vegetables was very cheap. Chen Sheng took the opportunity to buy all the vegetables that could be bought in the market. On the day of cooling, it happened to be a holiday, and most farmers didn’t come out to sell vegetables. "The purchase price is 1 cent a catty, and I sell it for 6 cents a catty." Chen Sheng said that this reselling made him earn the first bucket of gold in his life and earned more than 100,000 yuan at once. Since then, he began to specialize in selling vegetables. As for the understanding that the weather affects the price, Chen Sheng said with a smile that he kept his mouth shut until he went back to chat with the vegetable farmers in that year after eight years.

　　Two phone calls "gave birth" to vinegar drinks

　　With the first bucket of gold earned, Chen Sheng began to devote himself to the real estate industry in Zhanjiang in 1993. It only took him three years to become the top three in Zhanjiang real estate market. Considering some unsafe factors outside the law involved in the real estate industry, Chen Sheng began to switch to making drinks. "At that time, I wanted to make a pure carbonated drink." Chen Sheng said that just as his research and development of pure carbonated drinks entered the last moment, the phone calls from two friends changed his fate.

　　Chen Sheng said that at that time, two friends called him and said, "Don’t develop your carbonated drinks any more. Everyone is popular to drink vinegar drinks these days." It turned out that when a country leader visited Zhanjiang, he chose Sprite to blend vinegar, a novel drinking method, and vinegar drinks became popular for a time. Chen Sheng ran to the market and made an investigation. He found that everyone blended vinegar and Sprite directly, but there was no ready-made vinegar drink. Immediately, he made a bold decision to produce vinegar drinks immediately. Thus, in 1997, the first vinegar beverage in China was born in the hands of Chen Sheng.

　　Go to the market to buy meat and join the pork stall.

　　"I like this kind of doing something in an unknown field or in a complicated environment to satisfy some of my desires, including selling pork," said Chen Sheng, who decided to "kill pigs" when he went to the market to buy meat. He found that this industry was misunderstood by others, this profession was misunderstood by others, and many things were misunderstood by others. Guangzhou’s pork market is several billion yuan a year. Why doesn’t anyone expand it? With such doubts and the temptation of a huge market, Chen Sheng began to invest. He believes that the more neglected the industry, the greater the opportunities, the first is the market, and the second is competitors.

　　He explained that if he was selling computers, he would have to face competition from tens of billions of enterprises like Lenovo, but he still had an advantage over his competitors by choosing to sell pork. He is going to do something great in this profession, for example, people sell one pig and half a pig, but he can sell more than a dozen pigs. Isn’t this the level of Peking University?

　　Selling pork is more technical than selling computers? Chen Sheng has an explanation for this. "Selling a computer is to assemble all kinds of hardware and then sell it to consumers. Assembly is a technology, which only needs a little study. However, for selling pork, how to divide and match fat meat, lean meat and ribs determines the profit or loss of selling pork, and its variability is great. "

　　For example, he told reporters that lean meat, for example, is all thin and not delicious, too fat and not good. From the taste point of view, it may be best to add 3% fat, but it is impossible to teach the operation, and it may depend on the touch. Therefore, cultivating a good pork knife seller is the embodiment of technical content.

　　So, in 2006, Chen Sheng built his local pig breeding factory near the junction of Zhanjiang and Guangxi, and in 2007, he began to open a pork stall in Guangzhou to sell pork. In just one year, it has developed into the largest pork chain store in Guangzhou and even Guangdong, "No.1 local pig". (Author: Zhang Danyang correspondent Jiang Feixue)

Editor: Fan Jing

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

　　CCTV News:It is not uncommon for network anchors to make gimmicks in the process of live broadcast, one of which is chatting up live broadcast. In order to record people’s reaction in an unexpected state, it often shoots without the consent of the live broadcast object. However, this phenomenon is likely to involve legal issues. Last year, a network platform anchor caused a lawsuit for chatting up people during the outdoor live broadcast. This case was recently pronounced in the second instance in Zhongshan, Guangdong.

　　This is a surveillance video of a department store in Zhongshan City, Guangdong Province. On the evening of January 7, 2018, a man walked into the mall and made a live webcast with a selfie stick on his mobile phone, but the live broadcast led to a dispute.

　　Network anchor Ma:I felt that she didn’t want to be on camera, but I didn’t get her on camera either. Then she scolded me, and I was very uncomfortable. Then I said to the live studio, I said, how can there be such a girl?

　　Mr. Feng, the husband of Ms. Tian:People told you not to shoot, but you still have to shoot there. Do you think you are a little too radical?

　　Why did the network anchor go to the mall to broadcast live? Who was the woman who clashed with him? How did this dispute happen?

　　Network anchor Ma:Outdoor test: Eat stranger’s food and walk.

　　In the video, the anchor who is conducting an outdoor webcast is Ma. On a certain network platform, he is an outdoor anchor with nearly 300,000 fans. In this live video, Ma is conducting a so-called test on the street, and the content is to suddenly eat something from a stranger.

　　Network anchor Ma:That’s not negotiable. That’s our street test. This uncle is eating. I said I would eat his noodles. Do you think my uncle will get angry? Then everyone will talk about it and I will go.

　　In the live broadcast, the man who was eating in the store was surprised by Ma’s sudden movements.

　　Network anchor Ma:I’ve made up my mind. Anyway, even if my uncle scolds me and hits me, it’s all my fault. I’m ready for this. I’ll apologize to him. This is risky, because I think it’s a topic as an anchor.

　　In order to attract fans to pay attention to the so-called "outdoor test" of live broadcast,

　　Although Ma knows that his behavior is risky, in order to increase the topicality of the live broadcast and attract the attention of fans, he still made a self-proclaimed "outdoor test" in the live broadcast. The dispute between Ma and the litigant Ms. Tian in the shopping mall also stems from such a live broadcast. So what happened at that time? According to Ma, on the night of the incident, he walked into a shopping mall during the live broadcast. After walking for a while, he met Ms. Tian, the party who was working.

　　Network anchor Ma:On the live broadcast that day, I took my mobile phone and saw a girl selling clothes. I went there.

　　Reporter:When you walked up to her with your mobile phone to broadcast live, did you not communicate with her before?

　　Network anchor Ma:No communication, I am direct, because my live broadcast is random. Because I walk at random and interview passers-by at random.

　　Reporter:What do you mainly want to communicate with her?

　　Network anchor Ma:I mainly want to interview her, because it was about 6 o’clock in the evening. At this time, a girl was still at her post and still working. I felt very hard. I wanted to ask her if she was happy at work and whether it was smooth, and then tell the people in the live broadcast room.

　　Ma went to Ms. Tian who didn’t know, but his conversation was rejected by the other party.

　　Network anchor Ma:I said hello girl, and then this girl, she was very angry at that time, and then she said, get out of here.

　　Although the other party refused to be filmed, Ma did not mean to leave. This led to the intensification of the subsequent conflict between the two sides, so why didn’t Ma leave immediately?

　　Network anchor Ma:Because at that time, she didn’t just politely say, I’m sorry, I won’t give an interview. I was surprised that she didn’t say that, because I talked to many people and I had never seen it like this.

　　Why did the conflict between the two sides escalate after the live broadcast was rejected?

　　Ma thinks that she is doing an "interview" with Ms. Tian in the live broadcast. Then how do the party Ms. Tian and her family view this incident, and what kind of conflict did the two sides have afterwards? Because Ms. Tian didn’t want to recall what happened that day, her husband, Mr. Feng, accepted an interview with the reporter.

　　According to the transcript made by Ms. Tian at the police station, she was selling clothes at the stall on the first floor of the shopping mall at the time of the incident, during which she met Ma with a mobile phone.

　　Ms. Tian’s husband Mr. Feng:At first, I didn’t strike up a conversation, so I filmed my wife live. When I filmed live, she thought it didn’t matter if you wanted to have some people, but some people felt prejudiced. You took this kind of thing without my permission and filmed it at us. So there are two problems. First, it affects my work, and second, she doesn’t want her privacy to be revealed.

　　In the face of Ma’s sudden conversation and shooting, Ms. Tian, who is working, expressed strong rejection.

　　Ms. Tian’s husband Mr. Feng:My wife may have a strong attitude and asked not to shoot. He just said that this person is so angry, so he just said my wife.

　　Continue to forcibly shoot the other party to grab the phone and ask to delete the video.

　　Mr. Feng said that Ma ignored his wife’s request and continued to broadcast live in situ, and told the fans in the live broadcast that Ms. Tian had a bad temper. So what kind of conflict did the two sides have subsequently? The transcript shows that when Ms. Tian saw that Ma refused to go away, she went up to grab Ma’s mobile phone.

　　Ms. Tian’s husband Mr. Feng:I want to delete the video I took of her. Her request is that you take this video of me and delete it. It’s just privacy. It’s like this when it’s exposed.

　　In this way, the two men had some physical contact in the process of competing for mobile phones, and Ms. Tian was injured. After the incident, she was taken to the hospital.

　　Ms. Tian’s husband Mr. Feng:The doctor said that her hand might be dislocated or broken. At that time, because my wife was pregnant, she couldn’t make a film if she was pregnant, which means she also had a stomachache.

　　That night, Ms. Tian was diagnosed as dislocated left shoulder joint. Because she was just pregnant, she went to the hospital for examination the next day, and the orthopedic surgeon suggested that she rest for one month. According to Mr. Feng, his wife has been worried about the impact of the conflict on the health of her children since she left the hospital. Unfortunately, a month later, Ms. Tian had a miscarriage, which became a hurdle for her and her family.

　　Ms. Tian’s husband Mr. Feng:Telling the truth has a great influence on our whole family, because we are happily pregnant with a child. Maybe for Ma, he didn’t feel his fault, but for his casual video, our whole family spent the whole year in this shadow, including my wife’s shadow over this matter now. It seems that he hasn’t come out from time to time, and he is still mentioning this matter from time to time. It is such a thing.

　　After the conflict, the two parties conducted mediation at the police station, but the mediation was not successful. Finally, Ms. Tian’s family decided to sue Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian and Ma failed under the mediation of the local police station, and then sued the court in January this year, demanding that Ma compensate her for medical expenses, lost time, transportation expenses and so on, totaling more than 20,000 yuan.

　　Then why did Ms. Tian’s family finally decide to sue Ma after nearly a year?

　　Ms. Tian’s husband Mr. Feng:This situation may happen to me, and it may happen to another person, so I said at that time that I would still sue him and let him learn a lesson. In the future, how to respect each other when encountering this situation, that is to say, we should give each other a revelation and let the society know what a problem is, because there are too many chaos in this live broadcast, because now it is a society ruled by law, and it was originally a fast network spread. Then everyone has a privacy, you don’t respect each other, you say you are careless, you blog, you click on the traffic, you may achieve what you want to achieve, but he didn’t think about how much harm it would do to others.

　　Sue the defendant for violating the right to health and demand compensation.

　　In June this year, the First People’s Court of Zhongshan held a hearing to hear the case. So how will the court determine this dispute?

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:The plaintiff believes that her injury in this incident was caused by the defendant, who violated her right to health and sued the court for compensation. The defendant himself did not appear in court and the defendant’s agent appeared in court. The defendant mainly believes that there is no infringement or infringement of the plaintiff.

　　The plaintiff, Ms. Tian, believes that Ms. Tian’s personal injury was caused by the defendant Ma, so the plaintiff’s losses should be borne by the defendant. During the trial, the defendant argued that although Ma had a chat with Ms. Tian, his mobile phone camera did not shine on Ms. Tian at that time. However, Ma did not provide the court with the video in his mobile phone.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:According to the investigation record made by the public security organ, Ma made his own inquiry record, and he was making a live broadcast of video chat from time to time on a network platform. In the transcript, Ma himself stated that he had talked to Ms. Tian, and then Ms. Tian refused.

　　The court of first instance held that according to the transcripts made by the two parties in the public security organs after the incident, it was confirmed that Ma was taking Ms. Tian and other women as clear direct shooting or live broadcast targets at the time of the incident, and there was a verbal conversation, which was not accidental or unintentional. Ms. Tian was included in the shooting or live broadcast. Under this circumstance, Ms. Tian has the right to refuse and stop Ma’s related behavior.

　　During the trial, the court presented the transcripts of inquiries and on-site surveillance videos from the public security organs, which restored Ms. Tian’s injury.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian was supposed to go up and try to grab Ma’s mobile phone, but the height difference between the two sides was very large, so she didn’t grab it. Instead, during Ma’s avoidance of her, both sides had a physical contact, and the surveillance video on the spot was obscured by obstacles, so it was not clear, but the two sides had physical contact, and it was certain that there was physical contact. After the injury, Ms. Tian went to the local hospital at about 9: 30 that evening. She was diagnosed with dislocation of the left shoulder, contusion of the left shoulder and threatened abortion at the first time. After being hospitalized for two days, I went to another maternal and child health hospital to continue my treatment.

　　The plaintiff’s injury is the basis of the court’s detailed explanation and acceptance caused by the defendant’s infringement

　　The First People’s Court of Zhongshan held that this case was a dispute over the right to health, and citizens’ right to life and health was protected by law.

　　In this case, Ma filmed it during the live broadcast without Ms. Tian’s consent, causing disputes. During the dispute, Ms. Tian was injured. Although Ma did not recognize the fact that Ms. Tian was injured because of her aggression, combined with the existing evidence, Ms. Tian was diagnosed with "dislocation of the left shoulder" at the first time after her injury. The defendant could neither give a reasonable explanation for Ms. Tian’s injury, nor provide sufficient evidence to the contrary. The court accepted the fact that Ms. Tian claimed that her injury and hospitalization were caused by Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:At the trial, the defendant could not give a reasonable explanation for the reason that the plaintiff was not injured by himself, and also ruled out that the plaintiff was injured by a third party. Then at this time, combining the previous surveillance video and the investigation record of the public security organ, it has reached a highly probable fact-finding standard that whether the defendant is intentional or negligent, it has reached such a high probability that the plaintiff’s injury is caused by the defendant’s behavior.

　　The First People’s Court of Zhongshan held that according to Article 6 of the Tort Liability Law of People’s Republic of China (PRC), Ma should be liable for the damages caused by Ms. Tian. In the end, the court ruled that the defendant Ma compensated Ms. Tian for lost time and medical expenses totaling more than 11,000 yuan.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Citizens’ right to physical health is protected by law. In this case, the defendant filmed without the consent of the plaintiff, causing disputes, which eventually led to the plaintiff’s injury. The defendant committed an infringement of the plaintiff’s right to physical health and should bear this civil liability for compensation according to law.

Following the "explosion" conference at the end of March, Xiaomi Automobile ushered in a traffic feast. At 16: 00 on April 18th, Lei Jun started the live broadcast on time at Beijing Xiaomi Automobile Delivery Center.

This is the first time that Lei Jun started a live broadcast for Xiaomi Automobile. Three years ago, when Lei Jun premiered in Tik Tok, it was the tenth anniversary of Xiaomi. He took products such as "Biography of Xiaomi", "Walk the Line" and Xiaomi 10 Extreme Commemorative Edition, and at the same time, he had a heart-to-heart chat with rice noodle friends.

This live broadcast has its own traffic, and the number of viewers quickly exceeded 100,000+,and the number of likes quickly exceeded 100 million. At the beginning of the live broadcast, viewers also sent gift special effects to Lei Jun, and later the gift-giving function was quickly turned off.

"Lei Jun’s legs are quite thin." "Raytheon, I’m coming!" "I also want to take a photo with Lei Jun", "Did Lei always grab Huawei Pura 70" and other comments, constantly refreshing, verifying everyone’s intimacy with Lei Jun.

"It is too early to talk about the success of Xiaomi Automobile"

"Xiaomi Automobile has been released for 20 days, and it is too early to talk about success." Lei Jun said during the live broadcast that Xiaomi SU7 was so hot that I was afraid every day. Under the public beta, every detail was looked at with a magnifying glass. Now I’m a little more nervous, because Xiaomi SU7 has held on to "One Million People in YEATION".

"Of course, Xiaomi is now a success in the first stage. The cycle of building a car is particularly long, and we need to continue to do it seriously. " Lei Jun said.

Whether before or after the release, the popularity of Xiaomi SU7 has remained high, which is not a small order of magnitude higher than that of other car companies. The latest data obtained by the reporter was as of April 3, when Lei Jun, the founder of Xiaomi Group, announced at the first delivery ceremony of Xiaomi SU7 that the number of Xiaomi cars had exceeded 100,000, and the number of locks had exceeded 40,000. This is a burst in the context of particularly fierce market competition faced by cars with a price range of 215,900-299,900.

In the experience center, Lei Jun introduced in the live broadcast. On the whole, for Xiaomi SU7, the favorite color of girls is Xiaguang purple, and the favorite color of boys is elegant gray; Xiaomi believes that the most cracked color is lava orange. "For the question of what color to choose, listen to your wife." Lei Jun quipped.

"It’s not good to compare me with Musk."

Because there are few live broadcasts, there are still some areas to be improved, such as the occasional echo of the microphone.

However, the live broadcast as a whole continued Lei Jun’s consistent "customer thinking" and cordial style. For example, in the delivery center, Lei Jun had a cordial conversation with the owner’s children and asked where to go to school; Ask the female car owner why she chose Xiaguang Purple; Ask the doctor what major the car owner is studying; Take the initiative to invite customers to take photos and so on.

Why is the proportion of female owners of Xiaomi Automobile high? Lei Jun said that on the one hand, the company has many female engineers; On the other hand, basic functions such as sun protection, storage and good-looking directly hit the pain points of female customers; In addition, many female car owners have used Mijia eco-chain products before and know something about Xiaomi.

During the live broadcast, Lei Jun answered the question "Why did Xiaomi build a car in three years?". He explained that Xiaomi had accumulated the foundation of intelligent manufacturing in the past, and Xiaomi’s R&D budget this year was 24 billion yuan, so it took three years to build a car instead of just three years.

Consistent with expectations, Lei Jun once again introduced innovative technologies such as Xiaomi Super Die Casting in the live broadcast, and introduced that there are hundreds of robots in the factory. Lei Jun revealed that in the future, he plans to open the Xiaomi factory to ordinary citizens step by step.

For the long delivery time, Lei Jun responded that Xiaomi’s preparation should refresh various records of domestic cars. The company has achieved the release and delivery, and the delivery is the quantity. The core problem is that the sales volume is 3-5 times higher than the company expected. "The company held a supplier meeting a few days ago, and the company will improve delivery step by step as soon as possible."

In the live broadcast, Lei Jun also refuted the identity of "the first man in Shuangwen". He said, "I am at the bottom of my life, and there is no cold 4 billion in Cary", "I have never won the college entrance examination" and so on. Lei Jun said frankly, "Many people say that I am a billionaire, and I have never counted (my own assets). Success in life depends not on cool writing, but on dreams, struggle and help from noble people. "

When talking about the benchmark Musk, Lei Jun responded, "Musk is a great entrepreneur. What I do with him is not exactly the same, so it is not easy to compare. But we have all helped popularize science and technology and promoted social progress. "

"Traffic Times" of Car Factory

Lei Jun emphasized in the live broadcast that Xiaomi can’t be treated as a car factory, but the whole ecology of people and cars, and the core is a technology company. However, Lei Jun’s marketing strategy for Xiaomi Automobile is even more talked about by the market.

As of today’s live broadcast, Lei Jun Tik Tok has more than 17.9 million fans. On Weibo, there are more than 23 million fans, with an average of more than one Weibo a day, to protect the traffic.

Under the leadership of Lei Jun, Xiaomi, including Lu Weibing, Xu Fei and many other senior executives, have also launched short video and other platforms. These flows gathered together during the release of Xiaomi SU7, which together constituted the key boost for the realization of Xiaomi SU7 market.

This kind of "traffic marketing" has affected countless drivers in the car circle.

According to the public information, Yin Tongyue, the chairman of Chery, personally tested the long-distance, high-speed and high-order intelligent driving ability of Star Era ET; Wei Jianjun, Chairman of Great Wall Motor, opened his first personal live show, and showed the whole scene NOA； of Great Wall Motor without high-precision map. Xia Yiping, CEO of Extreme Yue, and Li Yanhong, CEO of Baidu, got on the bus and experienced the latest Extreme Yue 01 … These live broadcasts not only narrowed the distance between the car factory and the users, but also showed their product experience intuitively to the users.

Editor: Chen Lixiang

Proofreading: Liao Shengchao

A policeman in the Jingtan Township Dispatching Office plays games with his office computer (provided by the netizen "Emotional Boy")

　　　　On March 31, some netizens reported that a policeman from Jingtan Township, Tianmen City, Hubei Province played online games with his office computer and provided mobile phones to take pictures. On April 3, Tianmen City Public Security Bureau entrusted relevant departments to respond that the policeman Chen was testing the repaired computer. At present, Tianmen City Public Security Bureau has given Chen a informed criticism and deducted his post target management allowance for that month.

　　　　The netizen said that the picture was taken when he applied for the second-generation ID card at the police station, which he thought was very inappropriate. The reporter can clearly see from the picture that a man is playing Legend (an online game name) with all his heart on the computer.

　　　　On the afternoon of the same day, the reporter contacted the police station to inquire about related matters. An attendant surnamed Wang who answered the phone said that he was not very clear about this and should report to the leader for verification.

　　　　On the afternoon of April 3, Tianmen City Public Security Bureau entrusted relevant departments to send a "Verification Report on the Problem of Police Playing Games in the Household Registration Room during Working Hours in Jingtan Police Station" to Jingchu.com reporters.

　　　　According to the report, at 8 o’clock in the morning of February 25, 2009, an external computer in the duty room of Jingtan police station broke down, and the policeman Chen Moumou found someone to repair the computer. When the maintenance personnel repaired the computer, they opened the Legend game webpage and tried the game for a while to confirm that the computer was repaired. After the maintenance personnel left, when Chen got on the computer to check whether the computer was repaired, he found that the "Legend" game page was displayed on the computer screen, and he continued to play the game on the computer. He was seen by the people who came to work and took photos with his mobile phone. Because Chen did not understand the gameplay, he went offline after playing for three minutes.

　　　　According to the report, the police officer Chen played games on the Internet on the grounds of checking the computer during work, which violated the spirit of the Notice on Strengthening Housekeeping Management of Tianmen Public Security Bureau (2007) and related work disciplines. After research by the Party Committee of Tianmen Public Security Bureau, it was decided to treat Chen as a whole and deduct his post target management allowance for that month.

　　　　(Reporter Luo Nie)

Editor: Gao Song

For rice noodles, the progress of Xiaomi Automobile is the most concerned thing for everyone. In recent days, Xiaomi Automobile has indeed ushered in new news. On August 23rd, it was reported in Reuters that an informed source revealed that Xiaomi Automobile had been approved by the National Development and Reform Commission to produce electric vehicles, which marked a step closer to the production and off-line of Xiaomi Automobile. However, this news has not been officially confirmed by Xiaomi.

According to Tianyancha, Xiaomi Automobile Technology Co., Ltd. has registered the website domain name of "xiaomiev". At the same time, there are media reports that Xiaomi Automobile Factory has recently started the recruitment of workers, opened a number of positions such as painting operators and battery workshop operators, and is preparing to increase production in December.

Enterprises with new forces have solved the qualification problem of building cars, and they have succeeded in building cars. Many new forces have died early because they have not solved the problem of "birth certificate". Self-tourists are a living example.

It is not an easy task for an enterprise to build an electric vehicle. First, it needs to comply with the National Development and Reform Commission’s Management Regulations for Newly Built Pure Electric Passenger Cars, and at the same time, it needs to meet the Ministry of Industry and Information Technology’s Access Regulations for New Energy Vehicles. Because the "double qualifications" of new energy vehicles are extremely difficult to obtain, many new car-making forces choose OEM to solve the problem of car-making qualifications.

Once the qualification of building a car is finalized, Xiaomi Automobile will surely usher in rapid development. Earlier, Lei Jun also said that Xiaomi Automobile will be officially listed in the first half of 2024, and plans to produce about 100,000 electric vehicles in 2024.

Judging from the news of previous exposure, the first product of Xiaomi Automobile is expected to be equipped with 800V high-voltage fast charging. At the design level, Xiaomi’s first product will adopt the shape of a four-door coupe, and it will also be equipped with intelligent driving assistance hardware such as laser radar, which will make the car more competitive in the market. In terms of price, we predict that the price of Xiaomi’s first product will not be low. After all, there are configurations such as laser radar, so its price will be around 300,000.

Write it at the end

At the end of March, 2021, Lei Jun said that he was ready to build a car. Up to now, the Xiaomi automobile project has passed more than two years. Although the progress is not fast, once the production qualification problem is solved, I believe that the process of Xiaomi automobile will be faster. We also hope that the first product of Xiaomi Automobile can land as soon as possible, and expect Xiaomi Automobile to bring us more surprises.

　　In the center of the ancient canal south of Wuxi Wuqiao and at the mouth of Huishan Bangkou, there is an island, which the locals call Huangbudun.

　　As Kangxi, Qianlong and Wen Tianxiang all stayed here, the reputation of Huangbudun spread far and wide, and it can be called "Millennium online celebrity".

　　Today, the island is being repaired and is expected to be completed before the flood season in June.

　　Huangbudun has started a comprehensive repair.

　　At 10: 00 a.m. on March 14th, I took a boat from Canal Park Pier, and soon arrived at Huangbudun, an island in the middle of the river.

　　It is located in the northern section of Wuxi section of the Beijing-Hangzhou Grand Canal and has been a water hub since ancient times. Cargo ships are busy, sirens are blowing, and the Huangbu pier is also a busy scene.

　　Scaffolding has been set up around Huangbudun, and workers are working on it. The reporter was informed that Huangpudun, a cultural relics protection unit in Wuxi that has been in disrepair for a long time, has started a comprehensive repair and is expected to be completed before the flood season in June.

　　Huangbudun is surrounded by water and planted with weeping willows. The spring breeze blows, the willow shoots out, and the pier is lush.

　　"These willows will be preserved, and miscellaneous trees that are unsightly or affect the safety of the building will be cleaned up and treated as a sparse forest." Rong Kanghua, technical director of Huangpudun repair project, pointed to the willow tree in front of him.

　　He introduced that after on-the-spot measurement, Huangpudun is about 30 meters long from north to south and only 20 meters wide from east to west. It is not difficult to construct on this oval island with an area of less than one acre, and materials must be transported by ship. It is understood that the project began in January, mainly to upgrade and transform the building itself, to maintain the authenticity of its style, and to comprehensively improve the environment, greening and lighting at night.

　　The repair project of Huangbudun is undertaken by Wuxi Urban Construction Development Group Co., Ltd.. Zhang Guodong, deputy general manager of Urban Construction Development Group Urban Investment Company, told the reporter that it has been more than ten years since the last maintenance of Huangbudun, and it was not an overhaul before, but the wall was painted, and the current situation of the building is worrying.

　　After the field investigation by experts in water conservancy, cultural relics and gardens, it was found that the main reason for the damage of cultural relics buildings was that the floor inside the building was too low and the river was irrigated, which formed a basin-like effect.

　　Therefore, the key point of this renovation is to reinforce and maintain the revetment, and innovatively set up a mobile flood control wall around the pier. When the flood season comes, the flood control wall can be installed according to the change of water level, so as to improve the safety factor of the pier and ensure that the impact of high water level on Huangbu pier in flood season is minimized. When the flood season passes, the wall will be removed, which not only protects cultural relics, but also does not affect the viewing.

　　The Past Style and History of Huangbudun

　　Huangbu pier, also known as Xiaojinshan, is circular with an area of 220 square meters, and is built with stone revetment. One said that it was named after the site left by Chun Shenjun (Huang Xie) who once treated Furong Lake here; Another name is Song Huizong. Huang Xin, a native of Shanyin, Zhejiang Province, came to Wuxi to manage rice industry, set up rice mills, build stacks, and often berth grain boats beside piers.

Huangbudun in the 1920s and 1930s

　　Since ancient times, Huangbudun has been a scenic spot in the ancient canal. The temple on the pier was built in the Tang Dynasty and has experienced thousands of years of vicissitudes. Huangbudun was once known as ‘ Two Emperors (Emperor Kangxi and Qianlong of the Qing Dynasty), Two Emperors (Huang Xie of Chu and Wen Tianxiang, Prime Minister of Southern Song Dynasty) and One Clear Sky (& lsquo; Hai Qingtian ’ Hai Rui, a famous Ming dynasty minister, is famous for his boarding.

　　During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat". During the reign of Emperor Kangxi and Emperor Qianlong in the Qing Dynasty, he stayed in Huangpudun or stayed overnight. Emperor Kangxi inscribed the plaque "Lan Ruo", and Emperor Qianlong also wrote several poems, such as "The two rivers are surrounded by a continent, and the horses and chariots can only pass through the boat".

　　In the 16th year of the Yuan Dynasty (1279), Wen Tianxiang, a national hero, was detained by the Yuan Army and passed by Wuxi in the north. He spent the night on the pier and wrote a poem "Crossing Wuxi". Poems are full of strong patriotism and national integrity. "Jinshan Ran Ran waves rain, tin water min min vegetation spring. Twenty years ago, I went to the road and walked three thousand miles away. The hero is not dead, but the father and the old are eager to meet. When I read about Cheng Ying’s keeping Zhao at night, I felt a towel once. "

Huangbudun after reconstruction in 1980s

　　Ming Wang Yongji’s "A Brief Introduction to the Scenery of Xishan" records that "Wenchang Pavilion, Huancui Building and Shuiyuexuan, which are old buildings, are shaded by weeping willows, so they are inseparable".

Fan of Wuxi Huangbudun Figure painted by Qian Songyan

　　In ancient times, Huangbu pier was known as "the flood can’t be drowned, and the water can’t be seen at the bottom". However, with the establishment of the flood control wall from Sanli Bridge to Wuqiao Bridge and the heightening of the ground, Huangbu Pier is no longer as high as before compared with the surrounding terrain. There were several floods in the 1990s, all of which flooded the piers and banks. On November 21, 1983, Wuxi Municipal People’s Government announced it as a municipal cultural relics protection unit.

　　For thousands of years, Huangbudun has been closely related to the ancient canal in Wuxi, and the story of Huangbudun has been handed down from generation to generation among the people in Wuxi. Yu Youman, an expert in local chronicles, said: "Using Huangpudun well will be a online celebrity punch point for the Grand Canal."

　　(Source: Comprehensive Wuxi Daily, Wuxi History)

At the Guangzhou Auto Show not long ago, Geely Automobile officially released its Star Yue L hybrid version. On the basis of maintaining the design of the Star Yue L fuel version, the new car has been adjusted for some details. The biggest highlight is that it is equipped with Geely Automobile’s new Lei Shenqing Hi·X hybrid system for the first time. It is reported that the new car will be officially listed in the first half of next year.

A few days ago, we got a set of spy photos of the Star Yue L mixed version from relevant channels. Combined with the previous declaration map and official map, we can have a general understanding of the appearance of the new car. The changes of the Star Yue L hybrid version and the Star Yue fuel version are mainly concentrated in the front face. The straight waterfall air intake grille has been replaced with a fish-scale texture structure, and the textures on both sides of the grille can also be lit, and a luminous Geely LOGO is added.

At the same time, the lower enclosure is decorated with black and the same color as the body instead of the previous through chrome trim, and the large-size diversion grooves on both sides look more combative.

In terms of body size, the declared length, width and height of the new car are 4770/1895/1689mm and the wheelbase is 2845mm, which is consistent with the fuel version. The rear of the car still occupies the whole visual center of gravity with penetrating taillights. The difference is that the shape of the rear enclosure has been adjusted to echo the front face, and the "GHS" logo has been added at the tail mark in the lower right corner to show the identity of the hybrid car.

In the car, we guess that the new car should also continue the design layout of the fuel version, adopt the interior color matching of two-color mix and match, and form an integrated screen with a length of 1 meter with full LCD instrument+central control screen+co-pilot entertainment display, occupying the whole visual center of gravity, showing a strong luxury technology atmosphere.

The power part is the biggest highlight of the new car. The Xingyue L hybrid version is equipped with Geely’s brand-new Lei Shenqing Hi·X hybrid system, which consists of a 1.5TD hybrid engine+motor +DHT Pro transmission. Among them, the maximum power of the engine is 110 kW, the peak torque is 225 Nm, the thermal efficiency is as high as 43.32%, and the coverage rate of the high-efficiency area is close to 50%. The matching DHT Pro transmission has three gears.

According to the official, the comprehensive fuel consumption of Xingyue L 100 kilometers equipped with this hybrid system can be as low as 4.3 liters, the acceleration time of 100 kilometers is 7.9 seconds, and the maximum cruising range of 1300 kilometers can be achieved. However, the final performance still needs to wait for the follow-up actual test to be revealed.

Since its release, Xingyue L has attracted the attention of consumers with its leapfrog body size, rich configuration and Volvo powertrain. After its listing in July this year, it has achieved very eye-catching sales results. For reference, the price range of the fuel version of the Star Yue L is 137,200-185,200 yuan. If the future Star Yue L hybrid version can also give a price with enough sincerity, I believe that the new car should have a relatively good market competitiveness.

　　* August 28th *

　　The 29 th meeting of the 12 th the National People’s Congress Standing Committee (NPCSC) was held

　　The 29th session of the 12th the National People’s Congress Standing Committee (NPCSC) was held in Beijing from August 28th to September 1st.

　　* 29 August *

　　In 2007, the Ministry of Finance paid the first phase of 600 billion yuan special treasury bonds at maturity.

　　Determination of the maturity renewal method of special national debt in 2007, which is concerned by the market. On August 22, the website of the Ministry of Finance announced that the first phase of the 2007 600 billion yuan special national debt will be paid on August 29, 2017. The Ministry of Finance will issue 600 billion yuan of special treasury bonds to relevant banks in a rolling way. In this regard, Xu Zhong, director of the Research Bureau of the People’s Bank of China, said that the rolling issuance of special government bonds will basically be compared with the practice in 2007, and will not have an impact on the financial market and liquidity in the banking system.

　　Chongqing Jiangbei Airport Terminal T3A put into use.

　　The T3A terminal and the third runway of Chongqing Jiangbei International Airport will be officially put into use on August 29th. By then, Jiangbei Airport will become the fourth airport in China with three runways running simultaneously after Beijing Capital Airport, Shanghai Pudong Airport and Guangzhou Baiyun Airport.

　　*31 August *

　　Xiamen city’s single and even numbers are restricted to non-Fujian D-number cars.

　　From 0: 00 on August 31 to 24: 00 on September 6, Xiamen vehicles were restricted in single and even numbers, non-Fujian D-brand cars were restricted in traffic, and large trucks were restricted in traffic. The traffic police department reminded that this temporary traffic management measure was aimed at Xiamen, including all districts outside the island.

　　* 1 September *

　　Mobile phone long-distance charges roaming charges canceled

　　From September 1st, there will be no long-distance charges and roaming charges for mobile phones in China, which is expected to affect hundreds of millions of mobile phone users. At present, 4G users generally have no long-distance and roaming charges, and this new policy will have a greater impact on non-4G package users. It remains to be seen whether and how much the actual telephone bill can be reduced.

　　The national primary school students’ science classes are unified in advance to the first grade.

　　For the primary school freshmen who entered school in September this year, besides adapting to the study and life of primary school students as soon as possible, they will also face a new challenge: taking science classes. Because the Ministry of Education issued the newly revised "Compulsory Education Primary School Science Curriculum Standards", it clearly adjusted the starting grade of primary school science curriculum to grade one, and it was implemented this fall.

　　Implementation of takeaway industry standards

　　The Service Specification for Takeaway Delivery will be officially implemented on September 1st, which specifies the service process and service quality, including that merchants should confirm orders within 10 minutes, take-away delivery personnel should not enter consumers’ homes, and tipping is prohibited.

　　The first ticket of Beijing online shopping subway ticket is free

　　Internet ticketing platform for one-way ticket of Beijing rail transit — — Yitongxing APP was officially launched a few days ago and took the lead in pilot operation on the airport line. From next month, this convenience measure will be extended to 20 large passenger flow stations. At that time, passengers can enjoy the first free and random reward when purchasing tickets through APP online, including the one-way ticket price of 25 yuan Airport Line.

　　Total prohibition of alcohol in official activities in Guizhou

　　From September 1st, official activities in Guizhou Province were completely banned from alcohol. According to the regulations, all official activities in Guizhou Province will be forbidden to provide any alcohol, and no alcohol provided by any unit or individual, including private alcohol, will be allowed.

　　*3 September *

　　The ninth meeting of BRICS leaders was held.

　　China will host the ninth meeting of BRICS leaders in Xiamen, Fujian from September 3 to 5 this year. As another grand event of China’s home diplomacy in 2017, this meeting attracted the attention of the whole world.

　　The 13th National Student Games opened.

　　The 13th National Student Games will be held at the Huanglong Sports Center in Hangzhou on September 3rd, and the closing ceremony will be held at Zhejiang University on September 16th. In order to embody the concept of openness and sharing, and meet the needs of teachers and students to watch the games, this year’s Games will choose games that meet the opening conditions and open to the public.

On May 10th, 2023, LI announced its financial report for the first quarter of 2023. Despite the fact that the overall performance of China’s auto market is not as good as expected, LI’s quarterly revenue and delivery both hit record highs. Revenue in the first quarter was 18.79 billion yuan, up 96.5% year-on-year. In the same period, LI delivered a total of 52,584 new cars to users, up 65.8% year-on-year, achieving the single-season delivery *. Driven by strong delivery, LI ranked among the top three new energy brands in China in the first quarter, with a market share of about 11%, far exceeding other new power brands. Thanks to the unremitting pursuit of operating efficiency, a number of financial data hit record highs. After deducting equity incentives, operating profit and net profit reached 890 million yuan and 1.41 billion yuan respectively, and free cash flow reached 6.7 billion yuan. The gross profit margin remained stable at 20.4% in the first quarter. A healthy business model and sufficient cash reserves have laid a solid foundation for the long-term development of enterprises.

It is worth mentioning that LI has continuously strengthened its refined operation and promoted the continuous increase of delivery data from January to April 2023. By the end of last month, more than 330,000 home users had chosen LI’s products. Thanks to the emergence of more and more home users, the delivery volume in April 2023 exceeded 25,000 vehicles for the first time, up by 516.3% year-on-year, setting a new record of single-month delivery since the brand was founded, and has delivered more than 20,000 vehicles for two consecutive months. Based on positive market feedback, LI’s second-quarter performance guidance has reached a new high, with an estimated delivery of 76,000 to 81,000 vehicles, up 164.9% to 182.4% year-on-year; The estimated total revenue is 24.22 billion yuan to 25.86 billion yuan, up 177.4% to 196.1% year-on-year.

Maintain high growth in R&D investment and constantly optimize product strength.

In the first quarter, relying on users’ continuous recognition of Ideal L9 and Ideal L8, as well as the strong order volume and rapid capacity climbing of Ideal L7, LI achieved a new single-season delivery result, and gained an 11% market share in the new energy vehicle market of more than 200,000 yuan in China. Once again, it proves that LI is constantly exerting the advantages and cooperative effectiveness of its supply chain, manufacturing, sales and service network from stage 1 to stage 10. At present, the released ideal L series models have achieved outstanding performance in their respective market segments. Among them, as a five-seat flagship SUV of the brand * family, the ideal L7 has delivered more than 10,000 yuan in the complete delivery month, which is also a five-seat SUV model of China brand * with a starting price of more than 300,000 yuan and a monthly delivery of more than 10,000 yuan, becoming one of the luxury five-seat SUVs of more families *; Ideal L8 maintains sales in six market segments *; Ideal L9 has won the monthly sales champion of large SUV for many times since it was delivered last year.

Meanwhile, LI invested a total of 1.85 billion yuan in R&D in the first quarter, up 34.8% year-on-year. In terms of smart space and intelligent driving with high user utilization rate, LI has continuously improved its product strength through OTA upgrade. Since the beginning of this year, the ideal L-series models have completed two OTA version upgrades of 4.3 and 4.4, and more than 100 functions and experiences have been optimized. Among them, the task master can let users define the function combination independently and realize the linkage of seat, driving, navigation and application, which has been well received and discussed by users since it was launched. In addition, in OTA 4.4, the new version of the car adds the sentry mode that users have been waiting for for for a long time. The system will automatically detect the situation around the car and remind users according to the level of different situations. Through its own power-saving strategy, the energy consumption for the whole night is only about half that of other models; At the same time, users who assemble the ideal AD Max intelligent driving system also get LKA Plus function through the recent upgrade. This function can realize automatic lane change when navigation is not turned on, reduce driving fatigue and improve traffic efficiency.

In April, Ideal L9, the six flagship SUV—— of the family, won the five-star intelligent star rating in the evaluation results of the IVISTA China Smart Car Index 2023 * batch released by China Automotive Engineering Research Institute Co., Ltd. (hereinafter referred to as "China Automobile Research"). Especially in the intelligent safety test, Ideal L9 is the vehicle with the highest score among the vehicles that have been tested by China Smart Car Index, and it is also the vehicle with G+ on the basis of four G evaluations. Ideal L9 has also become the vehicle with the highest performance in IVISTA China Smart Car Index.

Create an ideal fortress to protect family members.

LI has also invested a lot of energy and time in safety related to users’ travel, and strived to build an ideal fortress safety body for the whole family through the safety concept of *. Last year, Ideal L9 became a large SUV with G rating for 25% offset collision on both driver’s side and passenger’s side in China Insurance Automobile Safety Index (C-IASI, hereinafter referred to as "China Insurance Research"). In April this year, the Ideal L9 won the five-star evaluation of the upgraded version of C-NCAP in 2021 in the test results of a new batch of China’s new car evaluation regulations (C-NCAP), becoming the vehicle with the highest comprehensive score in history. Ideal L9 is also a luxury large-scale SUV in China, which has obtained * achievements in China’s new car evaluation regulation (C-NCAP), China Insurance Automobile Safety Index (C-IASI), China Automobile Consumer Research and Evaluation (CCRT) and China Automobile Health Index (C-AHI). In the same month, the Ideal L8 also became the SUV model with * achievements in the crash test history of China Insurance Research Institute. In the passenger safety index inside the car, the passenger safety index outside the car and the vehicle auxiliary safety index, the ideal L8 all got the highest rating of G (excellent), especially in the 25% offset crash test on the passenger side of non-standard test items.

A series of excellent crash results depend on the powerful ideal fortress safety car body design, which is a defensive car body structure deeply developed by LI, and strives to provide 360 all-round protection for family members in every position in the car. First of all, LI determined the energy distribution strategy at vehicle level, system level and key parts level, and built a more scientific and reasonable power transmission path and section size system for each main power transmission channel in turn. Secondly, LI designed a cage-type car body with ultra-high torsional rigidity, and used boron steel (hot formed steel) at key positions to form a protective structure with higher strength. At the same time, LI insists on improving material selection, adopts positive energy management and load distribution for body-in-white, carries out accurate topology of key parts and cross-section structure of the body, and truly uses good steel on the blade. The standard flagship ideal fortress safety body truly realizes the equal rights of safety technology.

In addition, following the four five-star certifications of Ideal L9 in China Automobile Health Index (C-AHI) rating, Ideal L8 also recently obtained four five-star certifications in China Automobile Health Index, becoming a well-deserved "green house" to protect family members.

Stepping into a new development chapter with "dual-energy strategy"

Recently, LI officially released the "Double Energy Strategy", which indicates that the brand will exert all-round efforts in "intelligence" and "electric energy". More importantly, by 2025, LI will form a product layout of "one super flagship model+five extended-range electric vehicles+five high-voltage pure electric vehicles", which will face a market of more than 200,000 and fully meet the needs of home users.

In terms of "intelligence", ideal intelligent driving has officially entered the 3.0 era, from high-speed scenes to urban scenes. This system uses three neural network large model algorithms: static BEV network algorithm, dynamic BEV network algorithm and Occupancy network algorithm to restore, and uses NeRF technology to enhance the Occupancy network algorithm to achieve higher accuracy and details, so as to provide accurate information in the decision-making planning of complex urban scenes. At present, based on the accumulation in the past five years, LI has already had the most intelligent driving training mileage in China, which has reached more than 400 million kilometers. The urban NOA navigation-assisted driving system with ideal AD Max 3.0 is planned to push internal test users from the second quarter of this year. By the end of 2023, there will be more than 100 domestic cities, and with a set of technologies, cities and highways will be completely opened. Some intelligent driving abilities based on large-scale model training will also be released to users who adopt ideal AD Pro hardware models.

In terms of "electric energy", LI has officially entered a new stage of "extended range electric" and "high voltage pure electricity". For the pure electric products to be released in the future, LI has deeply cultivated the core technology and landed an 800V ultra-charged pure electric solution. Its advantage lies in making users bid farewell to mileage anxiety and giving pure electric users a "refueling" experience. LI’s pure electric products will adopt a new generation of self-developed electric drive system composed of 800V silicon carbide power modules, with comprehensive optimized design scheme and more advanced resource integration, which will make breakthroughs in all energy efficiency indicators. In addition, in order to reduce the charging difficulties of users of pure electric vehicles, LI officially launched the "Ideal 4C Super Charging Station" and the overcharge network, so as to realize the rapid recharge of charging for 10 minutes and increasing the battery life by 400 kilometers. By 2025, the goal is to build more than 3,000 charging stations. At the same time, the ideal AD Max 3.0 will also be integrated with the ideal 4C super charging station *, making it more convenient for users to go to the super charging station than to the gas station.

Optimize the layout of sales network and enhance the status of the industry *

In the first quarter, in order to support the development of multi-vehicles, LI continued to expand the network layout and accelerate the upgrading of store quality, so as to provide users with more convenient and efficient services. Since late June last year, LI has expanded or optimized nearly 50 existing stores. As of April 30, 2023, LI has 302 retail centers nationwide, covering 123 cities; There are 318 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities.

The ever-increasing profitability and cash flow have become the basis for enterprises to continuously invest in R&D and business capabilities, and also provide strong support for brands to maintain their position in the new energy vehicle market. With strong product strength and excellent operational efficiency, LI will continue to strengthen its commercial and service capabilities, create greater value for users and further enhance the flywheel effect of enterprise development.