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Fashion, as a dynamic theme, plays an extremely key role in contemporary society, and its influence has gone beyond the simple clothing and appearance, extending to many levels of culture, society and psychology. With the passage of time, we can clearly see that some exciting trends are shaping this field.

First of all, with the increasingly prominent environmental problems, people began to pay more attention to the impact of the clothing industry on the natural environment. Traditional fashion production and consumption patterns lead to resource waste and environmental damage. This situation has aroused people’s concern about sustainability, and many fashion brands and designers have begun to reflect on their production methods and materials used.

Sustainable fashion emphasizes the consideration of environmental, social and economic influences in the process of design, production and consumption. This trend is not only reflected in the choice of materials, but also includes the choice of energy use, transportation mode and packaging materials in the production process. More and more brands began to adopt environmentally friendly materials, advocating the concept of circular economy and zero waste production. The practice of sustainable fashion includes careful selection and use of materials, such as organic cotton, recycled fiber and degradable materials, to reduce the impact on the environment. In addition, energy consumption in the production process is also paid attention to, and some brands adopt clean energy and energy-saving technologies. Transportation is also a key link, and using more environmentally friendly transportation methods can reduce carbon emissions.

Consumers’ consciousness gradually turned to sustainability, and they began to choose to support environmental protection brands and buy more durable and high-quality clothing. This consumption change not only supports the development of sustainable fashion economically, but also promotes the spread of more environmentally friendly fashion concepts in society.

Secondly, street culture is a symbol of young people at first, but with the development of the times, it has crossed different ages and become an important part of fashion. This cultural integration has brought more diverse fashion styles and broken the boundaries of traditional aesthetics. Street elements such as sportswear, graffiti elements and loose tailoring are gradually emerging in fashion design. The introduction of these elements makes fashion more creative and energetic, and at the same time reflects a unique aesthetic.

The influence of street culture makes people pay more attention to individuality and self-expression. People no longer pursue a single fashion standard, but show their unique personality and attitude through clothing. This diverse attitude gives fashion greater freedom.

Street culture pays attention to freedom, innovation and non-traditional aesthetics, which affects people’s attitudes and views on fashion. Fashion is no longer an unattainable symbol, but a lifestyle that is closely related to everyone.

Third, in the digital age, the fashion industry has also ushered in tremendous changes. Social media has become a new platform for fashion information dissemination, and people can easily obtain the latest fashion trends, trends and brand information. Fashion bloggers and celebrities share their fashion collocations and opinions on social media, introducing fashion into people’s daily lives. They have become fashion opinion leaders, influencing people’s purchasing decisions and aesthetic concepts. This phenomenon enhances the visibility and influence of the fashion industry.

The digital age has brought convenience to online shopping, and consumers can choose their favorite clothes anytime and anywhere. This change enables consumers to meet their personal needs more flexibly, and also promotes the growth of the fashion industry.

Social media platforms create more opportunities for interaction between consumers and brands. Consumers can communicate directly with brands, provide feedback and suggestions, and brands can understand consumers’ needs more accurately, thus providing products closer to the market.

To sum up, as a dynamic field, fashion is not only the surface of clothing, but also the comprehensive embodiment of environmental protection, personality and culture. The sustainable revolution, the rise of street culture and digital transformation have jointly shaped the diversity and vitality of fashion field. These trends are not only reflected in fashion design, but also profoundly affect all aspects of individuals and society.

People convey their values, hobbies and personal styles through clothing, thus establishing their own unique personal image. The culture and values represented by fashion are also imperceptibly influencing people’s attitudes and behaviors. Some fashion brands influence people’s attitudes towards society and life by advocating values such as environmental protection, diversity, inclusiveness and innovation.

As designers, we should always pay attention to the evolution and trend of fashion field, realize the importance of sustainability, and integrate the concept of environmental protection into the design process. Choosing environmentally friendly materials, adopting recyclable production mode and paying attention to the life cycle of products are all our goals in design. At the same time, we should pay close attention to the development of street culture, draw creative inspiration from it, and skillfully integrate street elements into the design to meet diversified consumer needs. With the advent of the digital age, we should keep up with the pace of science and technology. Mastering digital tools and technologies can better promote their own design works, interact with consumers, and integrate into social media platforms to establish close ties with fashion opinion leaders and consumers. This will help to improve brand awareness and visibility. By paying attention to sustainability, drawing lessons from street culture, using digital tools and transmitting positive values, we can make positive contributions to the development of fashion and lead fashion to a better future.

Author: Chen Chao

1. The skier is holding a sheep, which will never be forgotten.

2.The pug’s face says it all, and the surprised look is so cute.

3. The new superhero team, mothman and Batman.

This playground is occupied by cats.

It’s so cute that the big dog is watching the fun with the puppy on his back.

6. Several lions are eyeing around the car, and the people in the car are feeding raw meat.

7. Holding an umbrella like this is really domineering.

8. When camping, all the clothes were towed away by wild boar. What should I do?

9. The book has its own golden house, and the book has its own Yan Ruyu.

10. The greedy elephant tore down the kitchen.

11. Carrying a cat for a walk, the cat looks around curiously like a child.

Is the horror sticker stuck on the back glass of the car to cure the high beam dog or to scare people?

13. The special service desk is like a big soup pot.

14. Foreign netizens found that a moose got lost because of heavy snow and broke into the basement.

15. This toilet is a bit special. I don’t know what it is used for.

16. The clown touches the pony, and the pony’s eyes are a little special.

17. The car seat disguised by a real person is just a little fat, if only it were thinner.

18. Little brother plays the piano outdoors, and a group of long-tailed monkeys come to make trouble.

19. There are many donkeys pulling carts, and it is the first time for people to pull donkeys by car.

20. Don’t pee on the floor, or we’ll cut off our balls.

21. Save King Super Bee.

22. Two very sleepy "sumo wrestlers" fell asleep.

23. This is a strange photo.

A flock of sheep caused a traffic jam.

25. Take a rooster to the Internet cafe to play games.

26. The legendary mushroom cat

#2023 Creative Challenge #

Fashion says: wear the end

Fashion is an eternal topic, and everyone wants to wear their own style and personality. However, in the process of wearing, we also need to know some basic principles and the end of wearing, in order to really wear our own style.

1. The end of the coat is solid color. A simple solid color coat can be matched with all kinds of clothes and occasions, which is very versatile, and it is also a necessary item to maintain a professional image.

2. The end of jewelry is gold. The texture and temperament of gold can highlight your personality and taste, and it is also a way to show your economic strength.

3. The end of skin care is minimalism. Simple skin care steps and ingredients can ensure the health and hydration of the skin and avoid the burden of too many ingredients on the skin.

4. The end of hairdressing is black and straight. Black long straight hairstyle has always been one of the classic styles, which can highlight the beauty and mystery of women, and it is also easier to take care of.

5. The end of the sweater is white. White sweater is simple and stylish, and can be matched with various trousers and shoes to make your wearing more diversified.

6. The end of the sweater is white. The white sweater is simple and atmospheric, and can be matched with all kinds of short skirts and jeans to keep you fashionable in winter without losing the warmth.

7. Cowboys are at the end of trousers. Jeans are classic items to wear. They can be simply matched with T-shirts and sneakers, or they can be advanced with shirts and shoes to make your wear more diversified.

8. The end of the long down is black. Black long down can keep you warm and fashionable in winter without losing a sense of high class.

9. The end of the short down is white. White short down is classic and atmospheric, and can be matched with all kinds of trousers and shoes to keep you fashionable in winter without losing a sense of simplicity.

10. The end of the trench coat is khaki. Khaki windbreaker can be matched with all kinds of suits and trousers, which can not only maintain professional image, but also show your fashion taste.

11. The end of fashion is Xiaoxiangfeng. Xiaoxiang style is one of the classics in the fashion world. It is simple and elegant, allowing you to show your taste and style in the workplace and daily life.

12. At the end of the national wind is the cheongsam. Cheongsam is a traditional fashion item in China, simple and atmospheric, which can show your elegance and China cultural heritage.

13. The ends of sports shoes are black and white. Black and white sports shoes are very popular in sports and daily wear, simple and atmospheric, and can be matched with various clothes and occasions.

14. The end of the lotus leaf is pink. Pink flounced clothes are very suitable for women to wear, simple and elegant, which can show women’s femininity and charm.

15. The ends of high heels are red. Red high heels can not only enhance women’s temperament and self-confidence, but also become the highlight and finishing touch of personality collocation.

16. The end of casual shoes is a wild color. Joker-colored casual shoes are suitable for various occasions and wearing styles, so that you can keep a relaxed state.

17. The end of the cotton coat is orange. Orange cotton-padded clothes are very suitable for men to wear, simple and atmospheric, and can be matched with all kinds of trousers and shoes.

18. The end of the leather coat is black. Black leather coat not only has a sense of fashion and personality, but also can enhance your male charm and courage.

19. The dress ends with a V-neck. V-neck dress can show the elegance and beauty of women, and at the same time make your waist line more prominent.

20. At the end of the coat is a fur collar. A fur collar style coat can keep warm and temperament in winter, making you more elegant and fashionable to wear.

21. The end of the turtleneck is black. Black turtleneck can keep you warm and fashionable in winter, without losing a sense of high class.

22. The end of a solid T-shirt is white. A white T-shirt can be matched with all kinds of trousers and shoes, which can be simple and show your fashion taste.

23. The short-sleeved shirt has a bow tie at the end. Bow tie shirts can not only enhance men’s temperament and charm, but also make you look more decent and generous at family gatherings and banquets.

24. The end of the vest is black. Black vest can be used with all kinds of clothes and occasions, which can not only maintain the sense of youth but also show your maturity and stability.

25. The end of the hat is black. Black hat can be matched with all kinds of clothes and shoes, which can not only beautify your appearance, but also keep you warm in winter.

26. The glasses have a black frame at the end. Black-rimmed glasses can show your intellectuality and professionalism, and at the same time beautify your appearance.

27. The end of fruity lipstick is nude. Naked lipstick is simple and atmospheric, which allows you to show your elegance and beauty on any occasion.

28. The end of the small leather bag is black. Small black leather bags can be matched with various occasions and clothes, which can not only facilitate carrying items, but also show your sense of fashion and taste.

29. The end of the big bag is brown. Brown bags can be matched with all kinds of clothes and occasions, which can not only hold more items, but also show you a sense of fashion and atmosphere.

30. The ends of trousers are black. Black trousers can be matched with various occasions and clothes, which can not only show your professional image and professionalism, but also make you feel comfortable and comfortable in your daily life.

# Pay attention to high-grade sense of wearing # # Wear aesthetic dispute # # Fashion top-grade wear # # High-grade sense of overlapping wear sharing # # Share winter dress # # Fashionable fine wear cheats # # Autumn and winter atmosphere wear # # Pragmatic wear # # Autumn and winter fashion expensive sense # # Dress style innovation #

#2023 Creative Challenge #

As the saying goes, women who can dress are more attractive. Look at those who are really temperament. In fact, their face value may not be so outstanding, but because they can dress and their clothes are online, they always leave a good impression on people. So, as ordinary people, how should we match them in our daily lives? You can take a look at the ideas of the following fashion hipsters. They also wear fashion charm with classic models, which looks particularly amazing and is worth learning.

1, tailoring design

There are many factors to pay attention to when dressing. The first thing is to look at the tailoring and design of a dress, compared with that fancy dress. Most people are more suitable to wear this basic model in their daily life, just like a simple shirt, which is low-key and durable, and it is also very temperament when worn on the body. The cutting design is simple and does not incorporate too many complicated designs, so it is very convenient to control.

2, materials and fabrics

Another thing to look at is the fabric. A person can dress and of course choose clothes. They will choose high-quality clothes for themselves, so that they will look more beautiful when they are matched. For example, many girls usually choose these satin and velvet clothes, which are relatively advanced and still have a lot of temperament when they wear them.

3, low-key and advanced color matching

Another point is the color matching of clothes, which is ignored by many people. In fact, there are many girls who usually ignore the color of clothes when they buy clothes. They always think that as long as the style they wear is personalized enough, but if the color doesn’t suit you, it’s no use matching it yourself. We have to choose advanced colors, such as white and khaki, which are more elegant.

Especially white, a classic color, is really a color that most people will choose first. White is very eye-catching and versatile. It can be combined with all kinds of colors you like, and it will feel beautiful when you wear it on your body. Like these combinations of white and khaki, they are very elegant, simple and fashionable, and can modify your skin color.

You don’t need to buy too much clothes in autumn. After all, quality is more important than quantity. You can choose this simple knitted cardigan, which is very gentle to wear on your body. A simple knitted cardigan with a T-shirt can reflect the layering, and this collocation method is also very gentle, and you can also match it directly in daily wear.

You can also choose to wear a suit, which is very fashionable and capable. Like the following goddesses, they are concave in black, gray and white suits. It really saves a lot of time by using the matching of suits, which looks very attractive. This matching of suits adjusts the proportion of individuals’ bodies and looks intellectual and generous.

Simple sweaters also have different interpretations. Sisters can try to choose these colorful sweaters for themselves when choosing, which will make them more energetic, such as fluorescent green or rose red sweaters, which are particularly beautiful and fashionable.

Shirts with wide-leg pants are already a classic look. Sisters who are not good at matching can also match them directly. These simple short shirts with high-waisted wide-leg pants look neat and free, and they are very energetic. At the same time, they can also adjust their bodies with the help of short tops and long bottoms.

These fashionable windbreaker coats look cool and sassy when worn on the body. A medium-long windbreaker is domineering on the body, and the waist-closing design helps us to modify our figure, which can also avoid wearing dullness, and the overall look is quite easy to increase. If you’re worried that it’s not fashionable enough, just combine these boots to match it, so it’s really exciting to wear.

The charm of basic models is greater than expected. The girls above choose various basic models for themselves, which are low-key and generous and full of charm. Combining with some personalized matching skills, you can reflect your charm and add good temperament.

Disclaimer: The text is original, and the pictures are from the Internet. If there is any infringement, please contact us to delete it. Thank you. Text /9

History is an evil teacher who only tells the truth to free people.

-Lord acton

For some countries or nations, history may be a fetter and a burden, but if you want to liberate from history, the safest and most reliable means is to recognize history.How a country’s citizens know about history determines what kind of future this country will have to a certain extent.Therefore, a correct understanding of history is extremely important for us at present.

Hegel said, "The only lesson that human beings have learned from history is that they have not learned any lessons from history". The reason for this is precisely because human beings have all kinds of wrong understandings of history. However, a historian, with his vigilance and insight, corrected the wrong cognitive model of history and helped us learn wisdom from history and enhance our realm. He is Lord acton.

From Lord acton’s works such as Freedom and Power and Lectures on Modern History, The Prophet Bookstore summarized the following four ideological paths of understanding history, each of which is a historical thinking that goes straight to the bottom:

1. History lies not in abundance, but in truth.

In human history, there are many false histories, the most typical of which is the "history" from the hands of autocratic monarchs. In order to maintain their own orthodoxy, they always delete historical materials and monopolize history. If we want to break away from the domination of power in the vast "history" where fakes are everywhere, we must have the knowledge and courage to find the truth.

Acton believes that the value of history lies not in its richness, but in its credibility. No matter how much false history is piled up, it is equivalent to garbage. It is better not to have it. Only in reliable historical facts can human beings learn real lessons.

2. Meaning is not in the present, but in eternity.

People usually think that the main significance of history is to provide lessons for the present. This is not wrong, but if it is only so, it will be a bit narrow. Because "the present" is always full of disputes and agitation, and the sacred and just beliefs should be detached from it and need to be formed in a quiet space.

Acton said, "Beyond credibility, it is a question of detachment". The key point of historical significance lies in "grasping the eternal problems, so that we are free from limiting the transient and changeable things". Reading history lies in thinking about the origin and root of things, thus gaining a transcendental wisdom.

3. Truth is important, but morality is more important.

In the face of history, if we only pay attention to the truth, it is often easy to draw wrong conclusions. For example, ancient aristocratic rule had many disadvantages, which is a fact, but it does not lead to the conclusion that civilian rule is better. As acton said, "The question is not which specific class is not suitable for ruling, but all classes are not suitable for ruling". Without the universal morality of mankind as a whole, any rule is dangerous.

Acton believes that "ideas are often repeated, rules of conduct are often changed, and creeds also rise and fall, but moral laws are engraved on the eternal monument". Therefore, history must have morality and faith running through it, and we must return to caring for people themselves. Without the restraint of moral principles, history can easily lead to blind hatred and become a call for slaughter.

4. Great history bears witness to the wisdom of God.

Acton believes that if we don’t take into account the history of 3,000 years, we can’t find philosophy in the historical observation of nearly a hundred years in modern times. But compared with ancient history, the cognition of modern history is more important. Because the transformation of mankind from barbarism to civilization in modern history helps us to see that "the wisdom of God’s rule is not reflected in the perfection of the world, but in the improvement of the world".

Modern history "tells our own story and is a record of our own life". Modern history "still hinders the pace of human beings and puzzles the human mind", and every part of modern history "contains extremely precious lessons". If we don’t know how to use the precedents and teachings, we will only repeat the same mistakes in the future and pay a huge price.

The above four points are only a small part of Lord acton’s historical insights. What he warned by moral laws is the weakness of the whole human race and the universal humanity. Acton’s unique transcendence and historical concern made him a prophet, but he was destined to be a minority in history.

Generally speaking, historical research values scientific methods, objective facts and impartial attitude; However, acton’s historical research is the last echo of western classical liberalism, and what he emphasized is precisely the points farthest from history in our eyes-freedom, morality and faith. This unique historical perspective is unfamiliar to Chinese people, but also lacking-perhaps this is the fundamental reason why China has not been able to get out of the cycle of chaos control for thousands of years.

Source: People’s Network-Viewpoint Channel

Visit Xuanyuan Temple of Huangdi Mausoleum, and pay tribute to the vigor and uprightness of cypress planted by Huangdi in 5000 years. At Lushan Mao site and Shiyan Mao site, feel the grand scenery of the capital city of "Wanbang came to Korea" 4000 years ago; In Baoji Bronze Museum, I realized the pre-Qin civilization of the Western Zhou Dynasty 3,000 years ago … With the launch of the online theme of "Why is China in a Prosperous Age", an interview group composed of Chinese and foreign journalists, experts and scholars set off from Xi ‘an, Shaanxi Province, and started a wonderful journey of exploring the source. The magnificent treasures and voluminous documents help us decipher the code of civilization and strengthen our cultural self-confidence.

Cultural self-confidence is a more basic, broader and deeper self-confidence and a more basic, deeper and more lasting force in the development of a country and a nation. The Chinese nation is an ancient and great nation in the world. It has created a splendid civilization that has lasted for more than 5,000 years and made indelible contributions to the progress of human civilization. Through cultural relics, heritages and texts, the online theme propaganda of "Why is China in a Prosperous Age in China" makes people more and more amazed at the profoundness and long history of Chinese civilization. Numerous cultural creations have strengthened our cultural confidence, from a subset of classics and history with rich knowledge, to the four books and five classics, six towers and three strategies that show profound wisdom, from jade carving and bronze wares and ceramic silk weaving that show superb skills, to piano, chess, calligraphy and painting, poetry and songs with elegant interests.

How to treat one’s excellent traditional culture is an important criterion to judge whether a country or a nation has cultural self-confidence. In the new era, the Chinese civilization tracing project has made important progress, the national cultural digitalization strategy has been rapidly promoted, and the national cultural park has been built in an orderly way … A major project has blossomed with more dazzling light of civilization, helping the people of China to glow with stronger historical consciousness and initiative.

Strengthening cultural self-confidence means sticking to your own path. The road of Socialism with Chinese characteristics came out under the guidance of Marxism, and it also came out from the history of Chinese civilization for more than 5,000 years. For example, the people’s congress system is deeply related to the people-oriented thought of Chinese civilization and the idea of ruling the world together. The system of regional ethnic autonomy inherits the tradition of China’s cultural unification, which is based on Kyushu, Liuhe and the four seas. If we continue to explore our own roads and methods on the land of China, we should base ourselves on the great historical practice and contemporary practice of the Chinese nation, seek the source of living water from traditional culture, provide enlightenment for understanding and transforming the world, provide inspiration for governing the country and opening up a new road without forgetting the way we came.

The revival of a nation is always supported by the prosperity of culture; The progress of an era is always marked by cultural prosperity. The 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modernization power in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization. On the new journey, we should further strengthen our cultural self-confidence, work together to create a new culture belonging to our times, build a modern civilization of the Chinese nation, and provide a strong value guiding force, cultural cohesion and spiritual impetus for realizing the great rejuvenation of the Chinese nation.

Great China, magnificent mountains and rivers. Looking back at the depths of history, one of the important reasons why the Chinese nation has survived from countless difficulties and hardships is that Chinese culture has provided strong spiritual support to overcome difficulties. Looking into the future, there are calm, stormy waves, rushing rivers and flying clouds. Standing on the land of China infiltrated with excellent traditional culture, we have the majestic power of more than 1.4 billion China people, our historical background is extremely profound, and our determination to advance is extremely strong. Illuminate the way forward with the light of thought, and eliminate all difficulties and dangers with the power of spirit, and we will surely build a towering spiritual building and promote the rejuvenation of Chinese civilization.

In an era, it not only updated our understanding of culture, but also refreshed our ideas again.

Just as knowledge is not equal to culture, it subverts our rational knowledge and perceptual habits all the time.

In fact, in our thinking logic, people often regard culture as the code of conduct of civilization.

For example, benevolence, courtesy, wisdom and trust, gentleness, courtesy and frugality are all concrete manifestations of behavior culture.

Therefore, when a person walks under a tree or an obstacle below his height, there is no doubt that he will bend down.

It should be said that few people even think about how to change it. This is a kind of culture.

Especially when the elevator door is opened, some people stand aside and wait for others to get off the elevator, and some people are eager to squeeze in.

These actions are the intersection of behavior and culture, and have nothing to do with education and knowledge. This is also a kind of culture.

[1] What is culture

Now that we have talked about "culture", how should we understand and recognize these two words? Of course, in other words: "What is" culture "?

Generally speaking, what we call "culture" in a broad sense refers to the sum of all material products and spiritual products created by human beings.

In a narrow sense, it refers to spiritual products including language, literature, art and all ideologies.

Here, we emphasize that as a kind of "culture", it must have six characteristics:

(1) universality. The universality of culture is manifested in the common cultural forms in social practice activities, even though different national consciousness and behavior are manifested, they have the same forms of expression.

(2) Diversity. Under different natural, historical and social conditions, different cultural types and cultural models have been formed, which makes the world culture present the characteristics of diversity as a whole.

(3) nationality. The traditional culture rooted in the nation is complementary to the development of the nation. So different nationalities have different national cultures.

(4) Inheritance. The inheritance of culture is the basis of carrying forward and developing culture. If there is no inheritance, of course, there will be no culture.

(5) Developmental. The essence of a national culture lies in its continuous development and change. A series of cultural products, including today’s automation and informatization, are the results of cultural development.

(6) the times. In the historical process of human development, each era has its own typical cultural type.

[2] Cultural background

I remember that Mr. Li Yanjie, the former professor of Beijing Normal University and vice president of the World Association for the Promotion of Chinese Education, once gave an open class entitled "Virtue, knowledge, talent, truth, goodness and beauty" at the lecture tour in Peking University.

He said; What is culture? The sum of truth, goodness and beauty is culture.

It can be seen that what we call "culture" is the product of all-round, multi-level and three-dimensional intersection of fields.

It not only covers a person’s cultivation, temper and disposition, but also includes family environment, living space, and even genetics and so on.

My neighbor, Aunt Song, once said, "Without culture, you are illiterate.". This statement is very incisive and hits the nail on the head.

You can imagine, living in the present, if you don’t even know a big word, this is not a scene, and it has nothing to do with the bridge, but it is incredible.

[3] It’s terrible to have no culture

Once upon a time, there was a saying circulating in the society: "It’s terrible to be uneducated", although it was just a network language. But it is a culture in itself.

Do you know that the cultural content contained in this sentence is far and near, false and real, true and false?

Perhaps, it may be trying to explain a thing or an action. But I hope it’s just a humorous remark with no practical significance.

[End]

Source: People’s Daily

"Do you want to innovate in the lyrics and plot? Make the audience feel more interesting. " "A play is long, no play is short. Traditional operas have to adapt to the theater, and the plot is compact and simple. " This is a daily discussion among young actors in Zhejiang Wuju Art Research Institute. In this troupe, which accounts for nearly 90% of the post-80s, post-90s, and post-00s, the actors practice hard the Four Merits and Five Methods and improve the literary and martial arts, and are active in more than 500 performances every year, so that the audience can feel the "fashion" of the opera.

The new appearance of Wu Opera is the epitome of contemporary China youth’s active participation in cultural inheritance and development. It has become the cultural consciousness of contemporary China youth to explore the cultural roots and take the initiative to inherit and innovate, from the young archaeologists at Sanxingdui archaeological site, to the young restorers who "rejuvenate" ancient villages, and then to the young creative talents in the national wind and tide.

Young people can use new technologies and new means to skillfully combine Chinese excellent traditional culture with contemporary life and open up innovative space. Taking intangible cultural heritage as an example, in the front line of rural revitalization, young people use innovative ideas to stimulate intangible cultural heritage, which not only inherits intangible cultural heritage, but also promotes rural development. Yang Changqin, the representative of the 14th National People’s Congress and the inheritor of the post-90s generation of Chishui bamboo weaving, a provincial-level non-legacy in Guizhou Province, studied skills and innovatively introduced a series of handicrafts such as bamboo weaving porcelain, which directly led to the increase of income of 177 households and 570 people in the ethnic village of Datong Town, Chishui City, and the bamboo weaving industry led to the employment of nearly 30,000 people in surrounding towns and villages. On the Tik Tok platform, in 2022, nearly seven creators in the field of non-legacy became young people, with over 1,000 live broadcasts every day; Young talents from professional troupes such as Huangmei Opera and Huagu Opera have stepped onto the "Cloud Stage", covering more than 300 kinds of operas. Last year, the number of people watching live broadcasts exceeded 2.5 billion, with an average of 3,200. Thanks to the innovative enthusiasm and creativity of youth groups, Chinese culture, including intangible cultural heritage, continues to glow with the glory of the times.

Inheritance needs innovation, and innovation calls for youth. Generate’s creativity in the cultural inheritance and innovation of the youth group proves the enterprising spirit of the Chinese nation, respecting the past and not retro, and reflects the outstanding innovation of Chinese civilization. Growing up in contemporary China, the stage for young people to display their skills is extremely broad. It is expected that the vast number of young people will inject more youthful strength into the cultural inheritance and development with high spirits.

In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.

In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.

The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.

On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.

In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)

Source: Guangming Net