Original title: "Mina", a fighting fish dancer, encountered rumors from peers! Car-scrapping said: it must pay a huge price.

The fighting fish dancer [Mina] encountered rumors from peers! Car-scrapping said: it must pay a huge price.

As we all know, the live broadcast industry is today’s"Live less rice and earn more money every day"The typical representative has attracted the influx of countless handsome men and beautiful women.

Although the anchors and online celebrity of the major live broadcast platforms have changed rapidly and the involution is serious, the super popular dancer in the Betta Dance Area[Mina]Still occupying the section for a long time, my sister’s throne stands still, and she is the first choice for the goddess in the hearts of countless old drivers. (Ahem, it is worth mentioning that, unlike other female anchors, Mina not only has a large wave of male fans, but also attracts a considerable number of female fans.)

As the saying goes-a tall tree catches/invites/inspires the wind―a person in a high position/with great reputation is liable to be attacked. Recently, Mina, as the T0-level online celebrity anchor of the platform and even the whole network, has also encountered such things as [a small group], [a foolish girl bully] and [Zhou Shuyi] that others have encountered before.Malicious rumorEvents.

(Previously, betta fish online celebrity [a small group], [Daimei Xiaobawang], [Zhou Shuyi] and others all suffered from online pornographic incidents.

For example, [a small group] was once rumored to shoot an indecent video, and the rumor maker used a video with extremely vague facial features as ironclad evidence to open the hammer [a small group], which made the small group helpless to prove its innocence.)

There are countless rumors on the internet, such as [a small group], [a little girl bully] and [Zhou Shuyi].

In a recent live broadcast of Mina, she also revealed her own experience, saying: "SomeoneSomeone was forced to quit the net’The anchor and his team members are maliciously spreading rumors about me! "Different from other soft handling methods of online celebrity anchors, Mina directly started the hard and rigid mode, indicating that legal weapons have been taken to safeguard her own interests!

During the live broadcast, she even said: "Must make it pay a huge price!It is best to let him step on the sewing machine for a few days, and step on it for a few days if he can! If you can’t step on the sewing machine, let it lose money! In addition to the above, an apology is also essential! Apologize to me publicly on all major platforms and let them learn a good lesson! "

In addition, Mina also revealed: "Because I decided to pursue its responsibility, the other party also asked a well-known anchor who was banned to intercede." (The water friends in the live broadcast room participated in the test.LBW)

Dear audience lords ~ useless gossip will officially return from now on!

Every day in the future will bring you the latest, hottest and most interesting live gossip!

Welcome everyone to continue to pay attention ~

Editor in charge:

On March 8th, BYD Qin PLUSDM-i, a "fuel car disruptor", went on the market, with four configurations, and the subsidized price was 105,800-145,800 yuan. Its revolutionary fuel consumption of 3.8 liters, long battery life of 1,245 kilometers and breaking 100 in 7.3 seconds will completely change users’ perception of compact cars.

According to the pure electric cruising range, the new car has released four configurations, namely, 55KM distinguished model, 55KM flagship model, 120KM distinguished model and 120KM flagship model, and the subsidized prices are 105,800 yuan, 119,800 yuan, 129,800 yuan and 145,800 yuan respectively.

Technological subversion, it is necessary to set a new benchmark for cars.

The exterior design of Qin PLUSDM-i follows the essence of DragonFace family design language. The front and rear of the car are designed with horizontal widening. The arrow feather dzi LED headlights and the 5mm dragon claw mark penetrating LED taillights echo each other, and the lateral lines are full and full of tension, making the overall design more youthful and dynamic.

The embracing wide-range suspension cockpit creates an open sensory experience, equipped with the iconic 12.8-inch intelligent suspension rotating screen, equipped with DiLink3.0 intelligent network connection system, cloud services, remote driving, NFC car keys for mobile phones, OTA remote upgrade for whole vehicles, mobile power stations and many other BYD black technologies.

The length, width and height of the vehicle are 4765×1837×1495mm, respectively, and the wheelbase is 2718 mm. The back row adopts a fully flat central passage design, so you can get the same comfortable experience as the seats on both sides when sitting in the middle position. There is plenty of space in the trunk, and 4/6 of the rear seats can be put into the expansion volume, which is more than enough for daily family trips or go on road trip.

Compared with the fuel vehicle of the same class, Qin PLUSDM-i has the advantage of "upgrading the dimension" in technology. The BYD DM-i super hybrid system it carries, with Xiaoyun-plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid special blade battery as the core, creates an electric hybrid technology, and is equipped with DM-i super hybrid special blade battery, adopting the world’s first pulse self-heating and the world’s leading refrigerant direct cooling technology.

As a result, the fuel consumption of Qin PLUSDM-i can be as low as 3.8L per 100 kilometers, which is only half of that of the same class fuel car, and only over 20 cents per kilometer. In the state of full oil and electricity, the comprehensive cruising range of the 55KM version can reach 1180 km, and the 120KM version can reach 1245 km. In the recent Qin PLUSDM-i "One Box of Oil, Across Five Provinces" Challenge, the media teachers who participated in the event even ran the best result with an average fuel consumption of 3.14 liters per 100 kilometers.

With the advantage of high-power motor, the acceleration of Qin PLUSDM-i reaches 7.3 seconds, which is 2-3 seconds faster than that of a fuel car of the same class, and the power is comparable to 2.0T high horsepower. Not only fast, but also stable, Qin PLUSDM-i’s driving performance is infinitely close to pure electric vehicles, and its power output is smooth and quiet, which is very suitable for family travel.

A fuel-efficient is enough to beat the invincible.

After the DM-i super hybrid technology and three first models were officially released not long ago, Qin PLUSDM-i, as the first mass-produced vehicle based on a brand-new technology platform, took the lead in cutting into the market, and both the price range of 105.8-145.8 thousand and the compact level are very competitive market segments of domestic cars, which also reflects BYD’s confidence in Qin Plus DM-I.

In this market segment, the most obvious advantage of Qin PLUSDM-i is still its DM-i hybrid system, which will undoubtedly lead competitors at the same level in ultra-low fuel consumption and driving quietness. Compared with appearance, interior and space, the fuel economy of Qin PLUSDM-i is the most practical benefit for car owners, especially for about 100,000 consumers.

Moreover, it should be noted that the official fuel consumption of 3.8L/ 100 km has a premise of power loss, which shows that the fuel system itself without batteries is also very efficient. No matter whether the fuel consumption of 3.8L/ 100 kilometers can be achieved, from the actual measurement, it should not be a problem to exceed the fuel consumption of the same level benchmark and a tank of oil can run more than 1000 kilometers, and the fuel saved is real.

But in fact, Qin PLUSDM-i has almost no rivals in the compact market of new energy of its own brand. Whether it is Roewe ei6 or MG 6, the product strength and price are not as good as Qin Plus DM-I. At this price, we can easily think of Lei Ling/Corolla dual engine in the joint venture camp, while Qin PLUSDM-i has higher cost performance and more powerful intelligent configuration in product strength.

More importantly, it is also in line with the policy of new energy license, which can solve the troubles of indicators in cities with restricted purchases, while the price of models with the same "green license advantage" is relatively higher. It can be said that Qin PLUSDM-i is a plug-in car, and the price goes straight into the traditional fuel car range.

From the point of view of buying a car, budget and indicators are both hard demands. Therefore, to put it simply, compared with the same price, Qin PLUSDM-i is not only more fuel efficient, but also a green card; Compared with the green card, it is also more fuel-efficient and cost-effective. Therefore, in fact, it seems that there is a car market with great room for growth in front of Qin PLUSDM-i, especially plug-in hybrid cars, which is still a blue ocean.

At this point, the entire BYD Qin series has basically covered the price range of 60,000-200,000 from the most basic Qin to Qin ProDM. The power ranges from 1.5L+CVT, EV pure electricity, 1.5T+6DCT, and today’s 1.5L+DM-i super hybrid system. Various power combinations give you enough choices and basically cover all kinds of car scenes.

Che Yun summary

Lu Tian, general manager of BYD Dynasty Network Sales Division, said: "More than 2,000 years ago, the Qin Dynasty brought unprecedented fission to China society; In 2021, Qin PLUSDM-i will also open a new era of travel. " BYD’s recent product strength is obvious to all, and its brand strength continues to rise. Subverting the cognitive price, coupled with the advantages of low fuel consumption, long battery life, sufficient power and high face value, Qin PLUSDM-i has solved almost all the pain points of users. Whether it can subvert the fuel car depends on the market performance behind it.

Original title: A "Great Wall Cannon" made Great Wall Motor a hit, and Wei Jianjun’s first live show in Baoding was hotly debated.

Reading Tip: Recently, the popularity of Great Wall Motor has continued to soar due to the events of "Great Wall Gun" and "Wei Jianjun Live Broadcasting". On April 18th, Lei Jun Tik Tok, the chairman of Xiaomi Technology Co., Ltd., praised the Great Wall Tank 700 in a live broadcast, which once again attracted the audience’s hot discussion.

What is the charm of Great Wall Motor? On April 19th, nearly 30 college students in Bulgaria visited Baoding Great Wall Motor Xu Shui Branch, watched the whole process of vehicle production, got a glimpse of "Tank 700" and got on the bus for a trial ride.

"Lei Jun praised Tank 700", "Great Wall Gun" and "Wei Jianjun Live First Show" Great Wall Motor’s popularity remained high.

Previously, at the launch conference of Xiaomi Automobile, Wei Jianjun, Chairman of Great Wall Motor, was present and presented Lei Jun with a tank 700Hi4-T, and Lei Jun gave a Xiaomi SU7 as a gift.

After a lapse of more than 20 days, Lei Jun connected Wei Jianjun in the live broadcast in Tik Tok, and bluntly said that he liked Tank 700 very much. The appearance of the vehicle was very domineering, and the gas field did not lose millions of luxury cars. For a while, Great Wall Motor once again sparked heated discussion.

The discussion on Great Wall Motor is not a whim.

Recently, a female netizen received a car from Great Wall Motor because she shouted "Great Wall Gun" in the video. This incident attracted the attention of netizens, and Great Wall Motor was therefore "small fire". After that, on April 17th, Wei Jianjun, the chairman of Great Wall Motor, made his first live show in Baoding, showing that Great Wall Motor had no plans and wisdom to drive. This incident once again pushed the discussion of Great Wall Motor to a new climax.

Now, with the help of Lei Jun’s live broadcast, Great Wall Motor has once again been pushed into the public eye. What is the charm of Great Wall Motor? Nearly 30 college students in Baoding visited.

The fastest time is 52 seconds. "A car will be off the production line in the time of drinking a glass of water." The production speed of Great Wall Motor is amazing.

On April 19th, in the third phase of the activity "Walking into the Second Hometown" jointly sponsored by Baoding Municipal Committee of the Communist Youth League and Hebei Youth Daily, nearly 30 college students in Baoding entered Baoding Great Wall Motor Xu Shui Branch.

It is understood that the company covers an area of 13 square kilometers and has three workshops. On the same day, the students went to the production workshop to watch the whole process of vehicle production.

It is reported that Xu Shui Branch of Great Wall Motor is mainly responsible for the production of tanks, mocha, Blue Mountain, Harvard Big Dog and Harvard H6.

According to the staff, according to the previous order production, the fastest average time is 52 seconds to produce a car off the assembly line. "When we drink a glass of water, a car will be off the assembly line." According to reports, on the day of the visit, the number of cars produced in a workshop can reach more than 700 units. In this regard, the students who visited the peers were greatly shocked. "It’s amazing, this speed is really unimaginable."

After the visit, nearly 30 students also watched the highly discussed tank 700 on the Internet and got on the bus for a trial ride. The staff said that the vehicle that the students saw was the top version of the tank 700, and its price was around 700,000 yuan. In this regard, the students were very surprised and "experienced the charm of a tank".

Deeply understand local enterprises in Baoding and promote the deep integration of college students and Baoding.

At the end of the activity, the students said that through this activity, they personally felt the strength and charm of Great Wall Motor, and had a deeper understanding and understanding of local enterprises in Baoding. "I hope I can have an internship in Great Wall Motor in the future and work here."

According to the organizer, the social practice activity of "Walking into the Second Hometown" aims to lead college students to "measure Baoding with their feet, find Baoding with their eyes, listen to Baoding with their ears, and feel Baoding with their hearts" and provide them with opportunities to enter the society, gain knowledge and practice.

The organizers of the event said that they will continue to lead college students in Baoding into well-known enterprises, non-legacy projects, human geography, etc., and learn more about Baoding’s history and culture, natural scenery and economic development through expert lectures, field visits and immersive experiences, so as to promote the deep integration of college students and Baoding.

It is understood that the activity of "Entering the Second Hometown" will continue to be carried out. Interested applicants can write directly to the official backstage, leaving their names, schools and contact information.

Reporter Zhao Ye Trainee reporter Yan Mengyue

Editor in charge:

On January 30th, some netizens posted that the premium price of the high-end version of SU7, the first model of Xiaomi Automobile, was 361,400 yuan. The new car adopts ternary lithium battery from Contemporary Amperex Technology Co., Limited, with a maximum speed of 265 km/h. Market news speculated that the final selling price of Xiaomi automobile may be in the range of 250,000 to 370,000.

In response to the above news, Xiaomi Automobile responded: "Unofficial news is not true." In addition, Wang Hua, general manager of Xiaomi Group’s public relations department, forwarded a message to Weibo, a netizen, and said that in recent days, internal vehicles began to be licensed, which was to test all the processes of running through sales and delivery, and buying insurance was also one of the links. In other words, it has no reference value.

Xiaomi SU7 is the first production car of Xiaomi Automobile, which was released on December 28th, 2023, Xiaomi Automobile Technology Day. On Xiaomi Auto Technology Day, Lei Jun spent about three hours explaining technologies such as large die casting, intelligent driving and intelligent cockpit, and the design of Xiaomi’s first production model, but he didn’t talk about the price and kept it highly confidential, which also became the biggest suspense of Xiaomi.

In fact, since the release of Xiaomi Automobile, the price of Xiaomi Automobile has always been the focus of the industry. How much is the pricing for "Xiaomi Auto SU7"? When will it be announced? " Earlier, Xiaomi Auto officially replied, "We really haven’t finalized the price. Mr. Lei, the founder of Xiaomi, also introduced it at the Xiaomi Automobile Technology Conference. It is indeed a bit expensive, but it will be’ expensive for a reason’. Not 99,000, not 149,000, not 199,000. The final pricing will be announced at the official launch conference of Xiaomi SU7. " Since then, Mr. Lei has also revealed that Xiaomi Su750,000 has no rivals. It is understood that Xiaomi SU7 is positioned as a "C-class high-performance eco-technology car", which provides dual-motor version and single-motor version. The single-motor version is equipped with a motor with a maximum power of 220 kW; The dual-motor version is equipped with a front and rear dual-motor system, in which the maximum power of the front motor is 220kW and the maximum power of the rear motor is 275kW.

Not long ago, Lei Jun, the founder of Xiaomi, also said in an interview with the media that the pricing of Xiaomi’s first model may be a bit expensive, equivalent to the performance of two or three million luxury cars, and reiterated that the pricing of Xiaomi’s first model will not be 99,000 yuan, 149,000 yuan, 199,000 yuan.

Judging from the product configuration announced by Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low, which means that its price cannot be too low. It should be noted that in recent years, the automobile market has undergone earth-shaking changes, especially since 2023, the automobile price war has intensified, and the price has also become a key link in the competition between automobile enterprises.

For Lei Jun, who "staked all his assets and reputation and started his last business in his life", he has high hopes for Xiaomi Automobile. Lei Jun said that Xiaomi automobile has the performance index that is not inferior to Tesla Model S, and the three indexes of 0-100km/h acceleration, 100km/h-0 braking distance and top speed are not backward, and bluntly said that Xiaomi SU7 has no accurate benchmarking vehicle, and it hopes to be comparable to Porsche Taycan Turbo in mechanical quality such as drivability, and to be comparable to Tesla Model S in intelligence.

As for the follow-up goal of Xiaomi Automobile, Lei Jun’s ambition is to become one of the top five automakers in the world. Lei Jun said: "The goal of Xiaomi Automobile is to rival Porsche and Tesla, to build dream cars in the new era of automobile industry, and to make a beautiful, easy-to-drive, comfortable and safe mobile intelligent space." The goal of autonomous driving is to enter the first camp of the industry in 2024. In addition, Lei Jun also stressed that today is 1003 days since Xiaomi announced its entry into the electric vehicle industry. Starting from the underlying core technology, Xiaomi has invested ten times to make a good car, and its long-term goal is to strive to become one of the top five automobile manufacturers in the world in the next 15-20 years. It is worth mentioning that the homogenization of 200,000-300,000 models in today’s auto market is very serious, and the competition is particularly fierce, which also means that Xiaomi Auto will face a lot of pressure after listing.

Lei Jun said in an interview before: "I am particularly worried that everyone will not buy if it doesn’t catch fire. What’s more worrying is that if everyone buys, they will have to wait for a year or two, and they will definitely be scolded." Whether Xiaomi SU7 can be accepted by the market or whether consumers are willing to pay for it is still unknown because the price is to be determined. But from this point of view, the final decision on how Xiaomi SU7 will perform in the auto market may still depend on Lei Jun’s highly confidential price. According to the plan, the final pricing of Xiaomi SU7 will be announced at the official launch conference of the car.

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　　China Economic Net, January 9 (Reporter Guo Yue) Recently, Volvo Cars released data: In 2023, the global sales volume reached 708,716 vehicles, of which 180,234 vehicles were sold in Greater China, all reaching record highs. The continuous improvement of brand power and the steady advancement of electrification transformation have also become highlights.

　　Specifically, as of December, 2023, Volvo Cars has achieved positive growth in global sales for 16 consecutive months, and the sales share of pure electric vehicles has climbed to 16%.

　　In the Chinese mainland market, in 2023, Volvo Car’s new energy sector performed particularly well, with sales increasing by 25% year-on-year. At the same time, from January to November, 2023, the market share of Volvo Cars in the luxury fuel car market in Chinese mainland reached 6.3%. Focusing on the performance of specific models, in 2023, Volvo S90 sold a total of 40,379 vehicles, a year-on-year increase of 22%; Volvo XC90 sold a total of 19,615 vehicles, an increase of 11% year-on-year; Volvo XC60 sold a total of 70,811 vehicles, a year-on-year increase of 10%.

　　In terms of new product promotion, Volvo Cars has ushered in new progress in a number of pure electric vehicles. In 2023, the pure electric luxury MPV-Volvo EM90 was launched in the world and opened the reservation in Chinese mainland. In 2024, the brand-new all-electric flagship SUV-Volvo EX90 and the brand-new all-electric luxury SUV-Volvo EX30 will be listed in Chinese mainland one after another. Three all-electric vehicles for different market segments will help Volvo Cars fully launch its new energy market in 2024.

　　At the same time, Volvo Cars is also actively building a new business model for pure electric vehicles and adapting its layout. At present, in addition to nearly 300 dealer operation outlets, Volvo Cars has 46 city center stores and brand experience stores, and the "direct sales+dealers" model has begun to take shape.

　　In addition, Volvo Cars has also established a perfect energy-replenishing system covering all scenarios of users’ travel, covering four scenarios: home charging, public charging, dealer charging and emergency charging. Up to now, Volvo Cars has joined hands with third-party partners to access more than 600,000 charging resources, covering 330+ cities.

　　More than that, in addition to new products and new business models, in 2023, Volvo Cars also established a stable and far-reaching electrification transformation system by continuously promoting localized innovation and carbon neutrality in the whole value chain. In China, Volvo Cars has continuously increased its investment. In 2023, the brand-new Shanghai Design Center and the Asia-Pacific Software Integration Center were put into use one after another, and they worked closely with the brand-new software testing center in Gothenburg, Sweden, to continuously evolve and iterate the safety, software and hardware strength of Volvo Cars.

　　Focusing on the goal of "becoming a climate zero-load benchmark enterprise in 2040", Volvo Cars also actively promotes the low-carbon transformation of the supply chain, including not only the production and manufacturing ends, but also the procurement and logistics chain. On the basis of the previously announced goal of reducing bicycle carbon emissions by 40% from 2018 to 2025, Volvo Cars further accelerated its actions, including announcing at the first chain Expo in 2023 that it would promote the "Hundred Green Electricity" project of the first-tier supplier in China in 2024, and announcing plans to reduce bicycle carbon emissions by 75% compared with the 2018 benchmark in the subsequent COP28 period.

　　In 2023, Volvo Cars continued to sharpen its brand image. While promoting product innovation, we will adhere to the brand concept of safety, sustainability and personalization, and lay the foundation for market performance in 2024. Specifically, in 2023, Volvo Cars released the "World Tree Intelligent Safety System", which further expanded the safety of traffic travel from the traditional active and passive safety to four different safety spaces: inside, outside, body and people, and constituted a more comprehensive safety system.

Hua xizi was attacked by traffic.　

On the live broadcast in Li Jiaqi, when consumers complained that a 79 yuan eyebrow pencil with Huaxizi was too expensive, Li Jiaqi did not introduce the quality of the product, but directly asked the consumers, "Has the salary increased? Have you worked hard? " In this sentence, Li Jiaqi and Hua Xizi were pushed to the forefront.　

Originally, everyone thought that Li Jiaqi was getting cold. To everyone’s surprise, Li Jiaqi didn’t get cold, and Huaxizi was miserable. When Li Jiaqi found out that he had said something wrong, he cried and apologized in the live broadcast room. After winning a great wave of sympathy, he immediately started to bring goods. On the hot search of public opinion on Li Jiaqi has also been divided into two factions, who believe that it is just a wrong sentence, and should not be harsh on Li Jiaqi. Moreover, 79 yuan’s eyebrow pencil is not expensive at all. While explaining to Li Jiaqi, these people are more supportive of Li Jiaqi.　

The other school thinks, isn’t it just an anchor with goods? When you’re full, you smash the pot? After making money from the poor, do you blame the poor for not working hard? These people, on the other hand, resolutely shed their powder and stopped shopping in the live broadcast room in Li Jiaqi. From the perspective of Internet public opinion, this incident has also pushed Li Jiaqi, which has been silent for a long time, to the top of traffic.　

This is just like Simba. Whenever there is a public opinion dispute, Simba can always turn decay into magic, making the iron powder loyal to him more iron, selling the goods at all and earning more. In the advertising circle, this is called exposure. As long as the exposure is large enough and how many people hate you, how many people will like you. When half the people in the whole network were cursing Li Jiaqi, the other half were shopping in the live broadcast room in Li Jiaqi.

According to the data, Li Jiaqi lost more than 1 million powder, but the live broadcast room sold better. Against the cusp of public opinion, Li Jiaqi continued to bring goods, and 50,000 single goods were robbed in only 3 seconds, which was impossible to buy at all. Commodities ranging from 10,000 to 20,000 are basically sold out in one second. This horrible ability to bring goods makes other anchors with goods far behind, which is far ahead.　

Those who scold Li Jiaqi and those who support Li Jiaqi are completely different groups. As the heat continues to rise, Li Jiaqi has lost millions of old powder, but it has also added a huge amount of new powder, and what remains is the hardcore fans of iron powder. For a super anchor, he is not afraid of controversy, and he is afraid that no one will pay attention. What really suffered from Waterloo was Hua Xizi, a domestic beauty brand deeply bound to Li Jiaqi.　

Hua Xizi was pulled out, just a Japanese product wearing a China brand coat. Hua Xizi’s brand is from China, but the foundry is Japanese. Even though China workers are employed, the foundry is set up in China, but it is actually run by Japanese. This makes many consumers spontaneously resist Hua Xizi.　

According to cicada mother’s data, Huaxizi’s sales in Tik Tok platform in August exceeded 100 million, ranking fourth among beauty and skin care brands. After entering September, the daily sales of Huaxi’s official flagship store is also about 1-2.5 million yuan. However, after the eyebrow pencil incident in Li Jiaqi, the daily sales of the official flagship store of Huaxizi plummeted by more than 90% to less than 100,000 yuan. But on September 7th, Hua Xizi’s sales in Tik Tok exceeded 10 million yuan a day. This kind of blow is not heavy.　

In fact, Hua Xizi is just a new brand of domestic beauty, which was established in 2017. Since its inception, it has been deeply bound with Li Jiaqi. How deep is this binding? In Li Jiaqi’s words: "Hua Xizi almost gave himself to me."　

In the beauty industry, marketing expenses have always been high. In other words, whoever can master the flow can take away the excess marketing expenses. According to public reports, Hua Xizi spends as much as 20 million yuan on marketing in the live broadcast room in Li Jiaqi every month. Hua Xizi almost bet his brand money on Li Jiaqi. Judging from the cooperation in the past five years, both sides are happy. Li Jiaqi made money, and Hua Xizi also exerted brand influence, ranking among the domestic beauty brands in China, and being able to stand on the same container as international beauty brands.　

You can succeed in Li Jiaqi and lose in Li Jiaqi. After the sales plummeted, Hua Xizi even published an outrageous "open letter".　

In this open letter, Hua Xizi didn’t mention eyebrow pencil or Li Jiaqi. On the contrary, in the letter, Hua Xizi also implanted his own brand vision: "promoting the beauty of the East and casting a century-old national makeup". Where is this to calm public opinion? This is clearly with the help of public opinion, and then give Hua Xizi a wave of free brand advertisements. Consumers did not see Hua Xizi’s sincerity, but saw Hua Xizi’s arrogance.　

The publication of this letter also made Hua Xizi’s public relations team resign collectively. Because public relations people don’t want to carry this pot and regard it as a shame in their careers, they just want to leave this wrong place and find the next owner quickly.　

Due to the collective resignation of public relations, Hua Xizi posted a new recruitment announcement, with an annual salary of 500,000-600,000, and a high salary for talents. It is worthy of being a domestic beauty head brand, and Hua Xizi is really willing to spend money. Whether Hua Xizi can reverse public opinion depends on whether there are great talents from heaven.

The captain agrees with Li Jiaqi: "It is not easy to make domestic brands." It’s not easy for Li Jiaqi or Hua Xizi, but those genuine domestic products that have been rooted in China for decades.　

Bluetooth technology was born in 1994 and was invented by Ericsson. Its original purpose was to make wireless headphones possible through wireless audio transmission.

In the past more than 20 years, Bluetooth is the most mainstream short-range wireless communication technology, which is widely used in mobile phones, headphones, handles, keyboards and other devices.

However, Bluetooth technology also has many inherent shortcomings.

For example, the delay of human-computer interaction devices such as Bluetooth mouse and handle, the audio quality and stability of Bluetooth headset, and the number of intelligent Bluetooth networking devices in the whole house are not satisfactory.

.

So, China people’s own "NearLink" came!

On August 4th, at the Huawei Developers Conference HDC023, Yu Chengdong, CEO of Huawei Terminal BG, announced that,

Huawei will introduce Starshine NearLink into HarmonyOS’s ecology.

What are the advantages of Star Flash over Bluetooth?

It is understood that Star Flash is a new generation of short-range wireless connection technology native to China. It is the first time that China’s communication industry has innovatively applied the experience and technology accumulated from following to leading the world for more than 30 years in the field of short-range wireless connection, which is another important milestone for China’s scientific and technological self-reliance.

Fast Science and Technology learned that in 2020, the Ministry of Industry and Information Technology took the lead in formulating the near field communication standard for Star Flash.

In September 2020, the Star Flash Alliance was formally established. It only took more than two years from the official start of standardization work to the first commercial use, and it became the fastest-growing short-range wireless technology in history.

Flash-related technicians said that Star Flash is to solve the demand that WiFi and Bluetooth can’t meet the ultimate experience such as delay and reliability in some subdivided scenarios of smart terminals and smart homes, rather than subverting WiFi and Bluetooth.

In terms of technical advantages,

Star flash has the advantages of low delay, high speed, high concurrency, high reliability, anti-interference and precise positioning.

Star Flash only uses 60% energy consumption of Bluetooth, and it can reach 6 times speed, and the transmission delay is only 1/30.

Star Flash can improve the air interface delay of e-sports mouse from millisecond level to microsecond level. In addition, with its high bandwidth and anti-interference ability, lossless audio that was difficult to achieve in the past with Bluetooth headset becomes a reality. In the smart travel scene, the positioning accuracy of Star Flash digital car keys has changed from meter level to decimeter level.

It is reported that,

As a member of the Star Flash Alliance, Huawei has contributed its wireless communication experience and technology precipitation for more than 30 years to the Star Flash standard.

For the first time, the 5G technology contributed by Huawei, such as Polar code, was shortened and made great contributions.

Text | Xiaguang Society, Author | Guo Zhaochuan, Editor | Ma Ji

Since its comeback on February 12th, the new account "Bee Surprise Club", which is composed of the original Viya "Help Broadcast Group", has been broadcast live for 15 days. Until last night, the viewing traffic of the new account could still reach 6.5386 million.

Viya’s old fans know that the connection between this newly opened live account and the original Viya live room is inextricably linked:

Viya’s official subscription number is "Viya Surprise Club", while her husband Dong Haifeng’s fan base is called "Bees". Besides, all five people in the "Bee Surprise Club" are former Viya’s helpers and models, and the supply chain and product selection still continue the original idea of Viya’s live broadcast room.

The successful launch of "Bee Surprise Club" means that the live delivery team in Viya "came back from the dead" after it was suspended for tax evasion in December last year.

Although Viya didn’t appear in front of the camera, as the public speculated, the successful test of his broadcast team showed that the "depersonalization" of live broadcast with goods would become more and more distinct in the future.

The characteristics of relying on personal charm to bring goods will gradually weaken in the future, while the supply chain, product selection and business of the live broadcast company ….. are like a precision machine, supporting the live broadcast room to be lively again.

After Viya, perhaps no studio will be the only one, and more and more studios will have the shadow of the original live broadcast with goods.

Among the six members of the "Bee Family", Hao Hao, Kai Zi and Cai Fa used to help broadcast in the live studio in Viya, while two of the three girls, Xiao Han and Duo Duo, used to be models in the live studio in Viya.

On the social media account of Bee Surprise, the title of the first live broadcast notice list was labeled "We are back with the joy of live broadcast". The anchor Hao Hao’s testimony is even more straightforward: "These two days have returned to the previous rhythm of life."

Although they call themselves "small teams working hard to start businesses" in the live broadcast, there is no doubt that there was a shadow of Viya team behind them. After the broadcast, fans showed "You’re back" one after another, indicating that everyone knows the connection between this new account and Viya.

Not long ago, there were rumors that "Viya will return as soon as March this year". According to reports, Viya’s original Taobao account will be resumed, and its name and fans will not change. When the news came out, it was strongly opposed by public opinion.

Compared with the comeback of VIA herself, the fans’ attitude towards the "bee family" is relatively tolerant:

"She made a mistake and accepted the punishment herself. Can employees not work?"

"It’s just a migrant worker. Isn’t it still broadcast by changing the company name?"

Since the launch of the new team on February 12, the live data has also been quite eye-catching — — Within a few hours of broadcasting, 900,000 people poured into the studio. The first live broadcast of the new team received a cumulative broadcast volume of 1.186 million, and then the broadcast volume climbed all the way, breaking through 10 million on the fifth day. After February 20, the data can still be maintained at around 5 million to 7 million, which has surpassed the general traditional waist anchor.

The notice about the live broadcast of the "Bee Surprise Club" with goods, like the previous first-line anchor notice, has attracted much attention from consumers.

The same strategy is also used by the Sydney team.

After witnessing the re-emergence of the "bee family", the Sydney team also "awakened" one after another.

On February 16th, four days after the launch of "Bee Surprise Club", the original live broadcast room "Guangguang is coming" in Sydney was launched. The first live broadcast received 1.866 million broadcast data, and then climbed to the highest 4.975 million broadcast.

Soon after, "Guangguang is coming" was renamed as "Mushrooms are coming", which made many regular guests in the live broadcast feel that it was "following suit" with the Viya team. The name "Bee Surprise Club" comes from Viya’s husband Dong Haifeng, while Sydney’s husband is nicknamed "Aunt". The so-called "mushrooms" and "bees" actually come from the same routine.

However, in contrast, the water test here in Sydney is more "bold". At one time, Sydney’s husband appeared directly on his own, while Viya and the company were more cautious. The more familiar help-broadcast girl did not appear, and the anchors currently selected were not directly related to his family.

Some people take the current live broadcast preview list of Taobao to reveal the current Taobao head anchor situation:

The live broadcast room in Li Jiaqi stands out; Followed by "mushrooms come" with the shadow of the former Sydney team; The "Bee Surprise Club" bears the imprint of the former Viya team. Going around for a long time, the head anchor Jiangshan is still controlled by the same group of people.

No wonder many viewers speculated that the original head anchor was retreating behind the scenes. Relying on the old team to continue the delivery business is the real trend and effective strategy in the field of live delivery.

A team that used to be able to sell rockets live will not be devastated by someone’s fall.

At the end of last year, when Sydney and Viya stopped broadcasting one after another due to tax problems, everyone almost only paid attention to their personal and live conditions. But in fact,Whether it is Viya or Sydney, or even a head anchor with the ability to carry goods on any platform, there is a company machine with precise operation behind it.

Sydney once sent many employees severance letters and held a "clearance sale" in a park in Hangzhou. Viya’s team never actually disbanded. After Viya stopped broadcasting in December last year, it only gave the live broadcast team a week off, and then began to serve other anchors.

At first, Viya’s company showed the characteristics of a small family workshop. Viya’s husband and brother both hold important positions in the company. My younger brother, Huang Tao, has been the CEO of the company since he was a temporary product selection person in a small team. Viya’s original assistant, Qi Er, is her own sister-in-law.

However, with the expansion of the company’s scale, Qianxun (the company behind Viya) has also realized the transformation from a small family workshop to a large Internet company. The company introduced the flower name system of Internet companies, such as Viya’s younger brother Huang Tao, whose more widely known name is actually his flower name "Ollie".

Before the tax problem broke out,The work intensity of Hangzhou Qianxun employees is no less than that of any Internet company.. It is normal to get off work after 10 o’clock every night, and the business departments are all on a weekly rest system. It is relatively relaxed for the financial and administrative employees to implement "big and small weeks". In addition to the anchor, assistant broadcaster and model in front of the camera, the company also has various support departments such as China Merchants Selection Department. In the heyday of Viya Company, there were more than 40 people in the investment team alone, and the product selection work was subdivided into more than a dozen vertical lines, which were completed by more than 300 people.

To put it bluntly, the reason why Viya can become a "live broadcast sister with goods" is not only because of her own fan appeal, but because she can get lower discounts on goods by virtue of intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "personal charm comes last".

Even if "Viya is gone", as long as you can get the same discount from merchants with goods, practice has proved that you can really attract some fans who simply pay attention to the cost performance of goods.The popularity of "Bee Surprise Club" is proof of this point. As a new account with no fan base, it exploded as soon as it was launched, which is closely related to the operation and accumulation of the whole company in the past six years.

From the perspective of social values, it seems that Viya’s team-led live broadcast with goods should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral defects such as "tax evasion" should not be acquiesced to "make a fortune in silence". But from another point of view, Viya and Li Jiaqi are just the first people to eat crabs in the business model of live broadcast with goods.

Their team has thoroughly understood the internal logic of algorithm, flow, supply chain, product selection, communication and pricing, and made it more and more professional.Although there are many problems in the industry due to lack of supervision and other factors in the early stage, as the development of the whole track matures, the industry dividend will be more even.

Li Jiaqi once said frankly in an interview: "Next year is the peak of the whole industry", and then the peak passed.However, "after the peak period of the industry" does not mean that the live broadcast has turned off..

In fact, the competition of the whole live broadcast track is even more fierce. Judging from the live broadcast platform, not only Taobao and other e-commerce platforms, but also the interest e-commerce live broadcast of short video platforms and the live broadcast of second-hand trading platforms have no intention of "turning off".

The considerable user scale also proves this point. According to the data of the 48th Statistical Report on the Development of Internet in China, as of June 2021, the number of users of e-commerce live broadcast in China has reached 384 million, up 75.24 million year-on-year, accounting for 38.0% of the total number of Internet users, and this number is still rising. In other words, consumers’ demand and interest in live delivery is actually not low.

From the perspective of the anchor with goods, although the industry has become more standardized, the profit of live broadcast is still considerable. The commission of head anchor food department store products is basically above 10%, and the commission of beauty products can reach 5% to 8%. But the difference is that the super-high profit and bargaining power are no longer only gathered in the hands of the head anchor. Some insiders said, "Taobao will no longer support new head anchors."

Since January of this year, Taobao has issued a series of regulations to strengthen the support and traffic inclination of mid-waist anchors, and more anchors will receive live broadcast bonus. In the past, the situation of "one family is the only one" or "several families are the only ones" in the live broadcast of the anchor with goods on the head changed. Coupled with the popularity of self-broadcast live broadcast rooms of commodity brands, it will be difficult to reproduce the dilemma of ultra-high commission and product selection, and the market will enter a stage of benign competition.

At the same time, the live broadcast track with goods will become more professional. This means that anchors lacking complete team planning and product categories will be quickly iterated."Anyone can bring goods live" and "Star Part-time Bring Goods" will get very limited bonuses.

Take Yu Minhong, who was recently exposed as a "failed studio", as an example.

On December 28th last year, New Oriental announced the establishment of "Oriental Selection" and entered the live broadcast with goods. After the live broadcast of the transformation of New Oriental, the sales in two months was only 4.5 million yuan, and the average single-game sales was only 170,000 yuan. Compared with Luo Yonghao’s live broadcast with sales of hundreds of millions a night, the data of New Oriental’s transformation with goods is really bad.

Is it because Yu Minhong’s personal appeal is not as good as that of several small promoters and models in Viya and Sydney?

Simply from the anchor quality, the anchor with goods in New Oriental really lacks the professionalism nurtured by Viya and Sydney for a long time, not to mention the professional experience in product selection and supply chain cooperation.

The selection of live broadcast anchor in the East is the former teacher selected by New Oriental through internal recruitment. Although the teachers in New Oriental are really "eloquent", the fact that they can adjust the classroom atmosphere does not mean that they have a set of products to introduce. Many netizens say that "after watching the live broadcast, they feel not very interesting".

In fact, even a few anchors from Viya’s team in Bee Surprise Club are inevitably criticized by netizens: "You criticize me, and a group of people explain it too messy", "The professional degree of commodity explanation is not as good as that of Viya" and so on, not to mention the non-professional anchors who have become monks halfway.

Moreover, although the maximum audience of "Bee Surprise Club" is considerable, it is still less than one tenth of the audience that Viya had earlier, which was more than 90 million. Although the live broadcast of the cargo track is still far from the flameout, it is even more difficult to enhance the influence of the live broadcast room even with the team foundation of the former head anchor.

　　CCTV News:It is not uncommon for network anchors to make gimmicks in the process of live broadcast, one of which is chatting up live broadcast. In order to record people’s reaction in an unexpected state, it often shoots without the consent of the live broadcast object. However, this phenomenon is likely to involve legal issues. Last year, a network platform anchor caused a lawsuit for chatting up people during the outdoor live broadcast. This case was recently pronounced in the second instance in Zhongshan, Guangdong.

　　This is a surveillance video of a department store in Zhongshan City, Guangdong Province. On the evening of January 7, 2018, a man walked into the mall and made a live webcast with a selfie stick on his mobile phone, but the live broadcast led to a dispute.

　　Network anchor Ma:I felt that she didn’t want to be on camera, but I didn’t get her on camera either. Then she scolded me, and I was very uncomfortable. Then I said to the live studio, I said, how can there be such a girl?

　　Mr. Feng, the husband of Ms. Tian:People told you not to shoot, but you still have to shoot there. Do you think you are a little too radical?

　　Why did the network anchor go to the mall to broadcast live? Who was the woman who clashed with him? How did this dispute happen?

　　Network anchor Ma:Outdoor test: Eat stranger’s food and walk.

　　In the video, the anchor who is conducting an outdoor webcast is Ma. On a certain network platform, he is an outdoor anchor with nearly 300,000 fans. In this live video, Ma is conducting a so-called test on the street, and the content is to suddenly eat something from a stranger.

　　Network anchor Ma:That’s not negotiable. That’s our street test. This uncle is eating. I said I would eat his noodles. Do you think my uncle will get angry? Then everyone will talk about it and I will go.

　　In the live broadcast, the man who was eating in the store was surprised by Ma’s sudden movements.

　　Network anchor Ma:I’ve made up my mind. Anyway, even if my uncle scolds me and hits me, it’s all my fault. I’m ready for this. I’ll apologize to him. This is risky, because I think it’s a topic as an anchor.

　　In order to attract fans to pay attention to the so-called "outdoor test" of live broadcast,

　　Although Ma knows that his behavior is risky, in order to increase the topicality of the live broadcast and attract the attention of fans, he still made a self-proclaimed "outdoor test" in the live broadcast. The dispute between Ma and the litigant Ms. Tian in the shopping mall also stems from such a live broadcast. So what happened at that time? According to Ma, on the night of the incident, he walked into a shopping mall during the live broadcast. After walking for a while, he met Ms. Tian, the party who was working.

　　Network anchor Ma:On the live broadcast that day, I took my mobile phone and saw a girl selling clothes. I went there.

　　Reporter:When you walked up to her with your mobile phone to broadcast live, did you not communicate with her before?

　　Network anchor Ma:No communication, I am direct, because my live broadcast is random. Because I walk at random and interview passers-by at random.

　　Reporter:What do you mainly want to communicate with her?

　　Network anchor Ma:I mainly want to interview her, because it was about 6 o’clock in the evening. At this time, a girl was still at her post and still working. I felt very hard. I wanted to ask her if she was happy at work and whether it was smooth, and then tell the people in the live broadcast room.

　　Ma went to Ms. Tian who didn’t know, but his conversation was rejected by the other party.

　　Network anchor Ma:I said hello girl, and then this girl, she was very angry at that time, and then she said, get out of here.

　　Although the other party refused to be filmed, Ma did not mean to leave. This led to the intensification of the subsequent conflict between the two sides, so why didn’t Ma leave immediately?

　　Network anchor Ma:Because at that time, she didn’t just politely say, I’m sorry, I won’t give an interview. I was surprised that she didn’t say that, because I talked to many people and I had never seen it like this.

　　Why did the conflict between the two sides escalate after the live broadcast was rejected?

　　Ma thinks that she is doing an "interview" with Ms. Tian in the live broadcast. Then how do the party Ms. Tian and her family view this incident, and what kind of conflict did the two sides have afterwards? Because Ms. Tian didn’t want to recall what happened that day, her husband, Mr. Feng, accepted an interview with the reporter.

　　According to the transcript made by Ms. Tian at the police station, she was selling clothes at the stall on the first floor of the shopping mall at the time of the incident, during which she met Ma with a mobile phone.

　　Ms. Tian’s husband Mr. Feng:At first, I didn’t strike up a conversation, so I filmed my wife live. When I filmed live, she thought it didn’t matter if you wanted to have some people, but some people felt prejudiced. You took this kind of thing without my permission and filmed it at us. So there are two problems. First, it affects my work, and second, she doesn’t want her privacy to be revealed.

　　In the face of Ma’s sudden conversation and shooting, Ms. Tian, who is working, expressed strong rejection.

　　Ms. Tian’s husband Mr. Feng:My wife may have a strong attitude and asked not to shoot. He just said that this person is so angry, so he just said my wife.

　　Continue to forcibly shoot the other party to grab the phone and ask to delete the video.

　　Mr. Feng said that Ma ignored his wife’s request and continued to broadcast live in situ, and told the fans in the live broadcast that Ms. Tian had a bad temper. So what kind of conflict did the two sides have subsequently? The transcript shows that when Ms. Tian saw that Ma refused to go away, she went up to grab Ma’s mobile phone.

　　Ms. Tian’s husband Mr. Feng:I want to delete the video I took of her. Her request is that you take this video of me and delete it. It’s just privacy. It’s like this when it’s exposed.

　　In this way, the two men had some physical contact in the process of competing for mobile phones, and Ms. Tian was injured. After the incident, she was taken to the hospital.

　　Ms. Tian’s husband Mr. Feng:The doctor said that her hand might be dislocated or broken. At that time, because my wife was pregnant, she couldn’t make a film if she was pregnant, which means she also had a stomachache.

　　That night, Ms. Tian was diagnosed as dislocated left shoulder joint. Because she was just pregnant, she went to the hospital for examination the next day, and the orthopedic surgeon suggested that she rest for one month. According to Mr. Feng, his wife has been worried about the impact of the conflict on the health of her children since she left the hospital. Unfortunately, a month later, Ms. Tian had a miscarriage, which became a hurdle for her and her family.

　　Ms. Tian’s husband Mr. Feng:Telling the truth has a great influence on our whole family, because we are happily pregnant with a child. Maybe for Ma, he didn’t feel his fault, but for his casual video, our whole family spent the whole year in this shadow, including my wife’s shadow over this matter now. It seems that he hasn’t come out from time to time, and he is still mentioning this matter from time to time. It is such a thing.

　　After the conflict, the two parties conducted mediation at the police station, but the mediation was not successful. Finally, Ms. Tian’s family decided to sue Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian and Ma failed under the mediation of the local police station, and then sued the court in January this year, demanding that Ma compensate her for medical expenses, lost time, transportation expenses and so on, totaling more than 20,000 yuan.

　　Then why did Ms. Tian’s family finally decide to sue Ma after nearly a year?

　　Ms. Tian’s husband Mr. Feng:This situation may happen to me, and it may happen to another person, so I said at that time that I would still sue him and let him learn a lesson. In the future, how to respect each other when encountering this situation, that is to say, we should give each other a revelation and let the society know what a problem is, because there are too many chaos in this live broadcast, because now it is a society ruled by law, and it was originally a fast network spread. Then everyone has a privacy, you don’t respect each other, you say you are careless, you blog, you click on the traffic, you may achieve what you want to achieve, but he didn’t think about how much harm it would do to others.

　　Sue the defendant for violating the right to health and demand compensation.

　　In June this year, the First People’s Court of Zhongshan held a hearing to hear the case. So how will the court determine this dispute?

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:The plaintiff believes that her injury in this incident was caused by the defendant, who violated her right to health and sued the court for compensation. The defendant himself did not appear in court and the defendant’s agent appeared in court. The defendant mainly believes that there is no infringement or infringement of the plaintiff.

　　The plaintiff, Ms. Tian, believes that Ms. Tian’s personal injury was caused by the defendant Ma, so the plaintiff’s losses should be borne by the defendant. During the trial, the defendant argued that although Ma had a chat with Ms. Tian, his mobile phone camera did not shine on Ms. Tian at that time. However, Ma did not provide the court with the video in his mobile phone.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:According to the investigation record made by the public security organ, Ma made his own inquiry record, and he was making a live broadcast of video chat from time to time on a network platform. In the transcript, Ma himself stated that he had talked to Ms. Tian, and then Ms. Tian refused.

　　The court of first instance held that according to the transcripts made by the two parties in the public security organs after the incident, it was confirmed that Ma was taking Ms. Tian and other women as clear direct shooting or live broadcast targets at the time of the incident, and there was a verbal conversation, which was not accidental or unintentional. Ms. Tian was included in the shooting or live broadcast. Under this circumstance, Ms. Tian has the right to refuse and stop Ma’s related behavior.

　　During the trial, the court presented the transcripts of inquiries and on-site surveillance videos from the public security organs, which restored Ms. Tian’s injury.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Ms. Tian was supposed to go up and try to grab Ma’s mobile phone, but the height difference between the two sides was very large, so she didn’t grab it. Instead, during Ma’s avoidance of her, both sides had a physical contact, and the surveillance video on the spot was obscured by obstacles, so it was not clear, but the two sides had physical contact, and it was certain that there was physical contact. After the injury, Ms. Tian went to the local hospital at about 9: 30 that evening. She was diagnosed with dislocation of the left shoulder, contusion of the left shoulder and threatened abortion at the first time. After being hospitalized for two days, I went to another maternal and child health hospital to continue my treatment.

　　The plaintiff’s injury is the basis of the court’s detailed explanation and acceptance caused by the defendant’s infringement

　　The First People’s Court of Zhongshan held that this case was a dispute over the right to health, and citizens’ right to life and health was protected by law.

　　In this case, Ma filmed it during the live broadcast without Ms. Tian’s consent, causing disputes. During the dispute, Ms. Tian was injured. Although Ma did not recognize the fact that Ms. Tian was injured because of her aggression, combined with the existing evidence, Ms. Tian was diagnosed with "dislocation of the left shoulder" at the first time after her injury. The defendant could neither give a reasonable explanation for Ms. Tian’s injury, nor provide sufficient evidence to the contrary. The court accepted the fact that Ms. Tian claimed that her injury and hospitalization were caused by Ma.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:At the trial, the defendant could not give a reasonable explanation for the reason that the plaintiff was not injured by himself, and also ruled out that the plaintiff was injured by a third party. Then at this time, combining the previous surveillance video and the investigation record of the public security organ, it has reached a highly probable fact-finding standard that whether the defendant is intentional or negligent, it has reached such a high probability that the plaintiff’s injury is caused by the defendant’s behavior.

　　The First People’s Court of Zhongshan held that according to Article 6 of the Tort Liability Law of People’s Republic of China (PRC), Ma should be liable for the damages caused by Ms. Tian. In the end, the court ruled that the defendant Ma compensated Ms. Tian for lost time and medical expenses totaling more than 11,000 yuan.

　　Kuang Yong, President of Tanzhou Court of Zhongshan First People’s Court:Citizens’ right to physical health is protected by law. In this case, the defendant filmed without the consent of the plaintiff, causing disputes, which eventually led to the plaintiff’s injury. The defendant committed an infringement of the plaintiff’s right to physical health and should bear this civil liability for compensation according to law.

On May 10th, 2023, LI announced its financial report for the first quarter of 2023. Despite the fact that the overall performance of China’s auto market is not as good as expected, LI’s quarterly revenue and delivery both hit record highs. Revenue in the first quarter was 18.79 billion yuan, up 96.5% year-on-year. In the same period, LI delivered a total of 52,584 new cars to users, up 65.8% year-on-year, achieving the single-season delivery *. Driven by strong delivery, LI ranked among the top three new energy brands in China in the first quarter, with a market share of about 11%, far exceeding other new power brands. Thanks to the unremitting pursuit of operating efficiency, a number of financial data hit record highs. After deducting equity incentives, operating profit and net profit reached 890 million yuan and 1.41 billion yuan respectively, and free cash flow reached 6.7 billion yuan. The gross profit margin remained stable at 20.4% in the first quarter. A healthy business model and sufficient cash reserves have laid a solid foundation for the long-term development of enterprises.

It is worth mentioning that LI has continuously strengthened its refined operation and promoted the continuous increase of delivery data from January to April 2023. By the end of last month, more than 330,000 home users had chosen LI’s products. Thanks to the emergence of more and more home users, the delivery volume in April 2023 exceeded 25,000 vehicles for the first time, up by 516.3% year-on-year, setting a new record of single-month delivery since the brand was founded, and has delivered more than 20,000 vehicles for two consecutive months. Based on positive market feedback, LI’s second-quarter performance guidance has reached a new high, with an estimated delivery of 76,000 to 81,000 vehicles, up 164.9% to 182.4% year-on-year; The estimated total revenue is 24.22 billion yuan to 25.86 billion yuan, up 177.4% to 196.1% year-on-year.

Maintain high growth in R&D investment and constantly optimize product strength.

In the first quarter, relying on users’ continuous recognition of Ideal L9 and Ideal L8, as well as the strong order volume and rapid capacity climbing of Ideal L7, LI achieved a new single-season delivery result, and gained an 11% market share in the new energy vehicle market of more than 200,000 yuan in China. Once again, it proves that LI is constantly exerting the advantages and cooperative effectiveness of its supply chain, manufacturing, sales and service network from stage 1 to stage 10. At present, the released ideal L series models have achieved outstanding performance in their respective market segments. Among them, as a five-seat flagship SUV of the brand * family, the ideal L7 has delivered more than 10,000 yuan in the complete delivery month, which is also a five-seat SUV model of China brand * with a starting price of more than 300,000 yuan and a monthly delivery of more than 10,000 yuan, becoming one of the luxury five-seat SUVs of more families *; Ideal L8 maintains sales in six market segments *; Ideal L9 has won the monthly sales champion of large SUV for many times since it was delivered last year.

Meanwhile, LI invested a total of 1.85 billion yuan in R&D in the first quarter, up 34.8% year-on-year. In terms of smart space and intelligent driving with high user utilization rate, LI has continuously improved its product strength through OTA upgrade. Since the beginning of this year, the ideal L-series models have completed two OTA version upgrades of 4.3 and 4.4, and more than 100 functions and experiences have been optimized. Among them, the task master can let users define the function combination independently and realize the linkage of seat, driving, navigation and application, which has been well received and discussed by users since it was launched. In addition, in OTA 4.4, the new version of the car adds the sentry mode that users have been waiting for for for a long time. The system will automatically detect the situation around the car and remind users according to the level of different situations. Through its own power-saving strategy, the energy consumption for the whole night is only about half that of other models; At the same time, users who assemble the ideal AD Max intelligent driving system also get LKA Plus function through the recent upgrade. This function can realize automatic lane change when navigation is not turned on, reduce driving fatigue and improve traffic efficiency.

In April, Ideal L9, the six flagship SUV—— of the family, won the five-star intelligent star rating in the evaluation results of the IVISTA China Smart Car Index 2023 * batch released by China Automotive Engineering Research Institute Co., Ltd. (hereinafter referred to as "China Automobile Research"). Especially in the intelligent safety test, Ideal L9 is the vehicle with the highest score among the vehicles that have been tested by China Smart Car Index, and it is also the vehicle with G+ on the basis of four G evaluations. Ideal L9 has also become the vehicle with the highest performance in IVISTA China Smart Car Index.

Create an ideal fortress to protect family members.

LI has also invested a lot of energy and time in safety related to users’ travel, and strived to build an ideal fortress safety body for the whole family through the safety concept of *. Last year, Ideal L9 became a large SUV with G rating for 25% offset collision on both driver’s side and passenger’s side in China Insurance Automobile Safety Index (C-IASI, hereinafter referred to as "China Insurance Research"). In April this year, the Ideal L9 won the five-star evaluation of the upgraded version of C-NCAP in 2021 in the test results of a new batch of China’s new car evaluation regulations (C-NCAP), becoming the vehicle with the highest comprehensive score in history. Ideal L9 is also a luxury large-scale SUV in China, which has obtained * achievements in China’s new car evaluation regulation (C-NCAP), China Insurance Automobile Safety Index (C-IASI), China Automobile Consumer Research and Evaluation (CCRT) and China Automobile Health Index (C-AHI). In the same month, the Ideal L8 also became the SUV model with * achievements in the crash test history of China Insurance Research Institute. In the passenger safety index inside the car, the passenger safety index outside the car and the vehicle auxiliary safety index, the ideal L8 all got the highest rating of G (excellent), especially in the 25% offset crash test on the passenger side of non-standard test items.

A series of excellent crash results depend on the powerful ideal fortress safety car body design, which is a defensive car body structure deeply developed by LI, and strives to provide 360 all-round protection for family members in every position in the car. First of all, LI determined the energy distribution strategy at vehicle level, system level and key parts level, and built a more scientific and reasonable power transmission path and section size system for each main power transmission channel in turn. Secondly, LI designed a cage-type car body with ultra-high torsional rigidity, and used boron steel (hot formed steel) at key positions to form a protective structure with higher strength. At the same time, LI insists on improving material selection, adopts positive energy management and load distribution for body-in-white, carries out accurate topology of key parts and cross-section structure of the body, and truly uses good steel on the blade. The standard flagship ideal fortress safety body truly realizes the equal rights of safety technology.

In addition, following the four five-star certifications of Ideal L9 in China Automobile Health Index (C-AHI) rating, Ideal L8 also recently obtained four five-star certifications in China Automobile Health Index, becoming a well-deserved "green house" to protect family members.

Stepping into a new development chapter with "dual-energy strategy"

Recently, LI officially released the "Double Energy Strategy", which indicates that the brand will exert all-round efforts in "intelligence" and "electric energy". More importantly, by 2025, LI will form a product layout of "one super flagship model+five extended-range electric vehicles+five high-voltage pure electric vehicles", which will face a market of more than 200,000 and fully meet the needs of home users.

In terms of "intelligence", ideal intelligent driving has officially entered the 3.0 era, from high-speed scenes to urban scenes. This system uses three neural network large model algorithms: static BEV network algorithm, dynamic BEV network algorithm and Occupancy network algorithm to restore, and uses NeRF technology to enhance the Occupancy network algorithm to achieve higher accuracy and details, so as to provide accurate information in the decision-making planning of complex urban scenes. At present, based on the accumulation in the past five years, LI has already had the most intelligent driving training mileage in China, which has reached more than 400 million kilometers. The urban NOA navigation-assisted driving system with ideal AD Max 3.0 is planned to push internal test users from the second quarter of this year. By the end of 2023, there will be more than 100 domestic cities, and with a set of technologies, cities and highways will be completely opened. Some intelligent driving abilities based on large-scale model training will also be released to users who adopt ideal AD Pro hardware models.

In terms of "electric energy", LI has officially entered a new stage of "extended range electric" and "high voltage pure electricity". For the pure electric products to be released in the future, LI has deeply cultivated the core technology and landed an 800V ultra-charged pure electric solution. Its advantage lies in making users bid farewell to mileage anxiety and giving pure electric users a "refueling" experience. LI’s pure electric products will adopt a new generation of self-developed electric drive system composed of 800V silicon carbide power modules, with comprehensive optimized design scheme and more advanced resource integration, which will make breakthroughs in all energy efficiency indicators. In addition, in order to reduce the charging difficulties of users of pure electric vehicles, LI officially launched the "Ideal 4C Super Charging Station" and the overcharge network, so as to realize the rapid recharge of charging for 10 minutes and increasing the battery life by 400 kilometers. By 2025, the goal is to build more than 3,000 charging stations. At the same time, the ideal AD Max 3.0 will also be integrated with the ideal 4C super charging station *, making it more convenient for users to go to the super charging station than to the gas station.

Optimize the layout of sales network and enhance the status of the industry *

In the first quarter, in order to support the development of multi-vehicles, LI continued to expand the network layout and accelerate the upgrading of store quality, so as to provide users with more convenient and efficient services. Since late June last year, LI has expanded or optimized nearly 50 existing stores. As of April 30, 2023, LI has 302 retail centers nationwide, covering 123 cities; There are 318 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities.

The ever-increasing profitability and cash flow have become the basis for enterprises to continuously invest in R&D and business capabilities, and also provide strong support for brands to maintain their position in the new energy vehicle market. With strong product strength and excellent operational efficiency, LI will continue to strengthen its commercial and service capabilities, create greater value for users and further enhance the flywheel effect of enterprise development.