Dead ringer, the most comprehensive art test this year! Replica Wallace Huo Liu Shishi Qi appeared.

The preliminary test of Nortel 2017 has ended. How many dead ringer have you seen?


Special feature of 1905 film network  The preliminary performance test of Beijing Film Academy in 2017 is drawing to a close, and the spectacular scene of Karry’s appearance shows people the influence of the stars. Compared with star candidates, many white candidates are often not so easily noticed by the media.

For example, Xiao Bian found a familiar face in the "dead ringer" atlas plan made by 1905 Film Network in 2013. At that time, we called her "Su Yan Bidai Syulan". Three years later, she changed from a young art candidate to the first post-90 s "film queen" in the history of Hong Kong Academy Awards, and everyone remembered her name — — Spring and summer.


I took the Nortel Art Test in spring and summer for 13 years.

This year, in addition to star candidates such as Karry, Milk Lin, Zhang Yijie, X-light and Haofei Li, 1905 Film Network also "captured" many familiar "dead ringer": Wallace Huo, Liu Shishi, Sun Honglei, Wu Xin, Zhu Fangyu, Liu Junlie … … Similarity varies from 50% to 90%. For these amateur candidates with artistic dreams, having similar faces and close temperament with popular stars may make their acting career start more smoothly. Whether they can become the next "film emperor" or "film queen", let us wait and see.

Karry Nortel Art Test attracted people to watch.

KarryTFBOYS is the lead singer and once starred in Zhang Yimou. It is reported that the topic of Karry’s first recitation was lermontov’s Sail, and his performance was described by his classmates as "very explosive". Because the onlookers were too enthusiastic, Karry jumped out of the window on the day of the exam.


Milk Lin fights Nortel again.

Coco; Milk LinIn 2008, the opening ceremony of the Beijing Olympic Games became famous at one fell swoop. Later, he appeared in the new version of A Dream of Red Mansions and Beauty’s Calculation. According to the requirements, Milk Lin has prepared the talent of poetry reading like other candidates, but she said that the specific articles need to be kept secret.


Zhang Yijie, who debuted as a child star, stole from Guan Xiaotong before the exam.

Yijie ZhangZhang Yijie, who made her debut as a child star, has participated in more than 20 film and television dramas, such as Xuanyuanjian, Yuanjian, Yuanjian, Yuanjian, Yuanjian, etc. Now she has signed a contract with Zhengyang Studio and has become a small fresh meat favored by Zhengyang. He revealed that the topic of his first recitation was Che Guevara, and before taking the exam, he also asked Guan Xiaotong, a fellow cast member, for advice on the exam experience.


X-light has a guest appearance this year.

X-light:X-light, born in 2000, participated in the talent show "Burn Boys". In 2016, he joined the "X Nine Boys Group" as a dancer and made a guest performance in the movie "Catch the Demon 2". In X-light’s view, popularity did not bring pressure. He felt that he was an ordinary examinee.


Nortel’s surprise starringHaofei Li

Haofei LiShe has starred in the TV series 49 Days Sacrifice and the movie Nezha, and won the Best Newcomer Actress Award at the 18th Shanghai International Film Festival. Haofei Li revealed in an interview that he had declined the invitation of some TV series, just to concentrate on preparing for the art test and the college entrance examination.

Next page: Art candidates bump into Wallace Huo, Chen Xiao, Liu Renna, Andrew and Ma Yuke.

Xiliang Mountain fired the "first shot of the battle of crossing the river" and 1,500 warriors died in the battlefield.



  Sixty years ago, Xu Shishan was the second battalion commander of the 270th Regiment, 90th Division, 30th Army, 9th Corps of the Third Field Army. He followed his head Zhu Muping to send troops to Xiliang Mountain. The battle of Xiliang Mountain started the "first shot of the battle of crossing the river". In the battle, more than 1,500 soldiers died in the battlefield, including the 37-year-old head Zhu Muping …


  "hide!" "Bang!" "Colonel! Colonel! You wake up … "


  "Go-go-"On the morning of March 13th, in the home of 87-year-old general Xu Shishan, time and space seemed to go back to the Battle of Xiliang Mountain in Hexian County 60 years ago. At some point, the old general suddenly stood up from the sofa, with his hands in the shape of guns, shouting and running forward …


  From guerrillas to field armies


  In the five months before the battle of crossing the river, my identity has changed four times in a row, which has never happened before; However, in the process of this rapid transformation, we have realized the transformation from guerrillas to local armed forces until we become the regular army of 270 regiments in 90 divisions of 30 armies, and at the same time, we have achieved the tragic and brilliant resume of our regiment crossing the river.


  In November 1948, just two months after I was transferred from the secretary of Qianji District Committee to the chief of staff of Shuyang Independent Regiment, I suddenly received an order from my superior, and my independent regiment was reorganized with Guanyun Independent Regiment to form the 4th Regiment of the 6th Army Division of Subei Military Region. After the adaptation, the original Shuyang Independent Regiment became the 4th Regiment and the 2nd Battalion, and I became the battalion commander of the 2nd Battalion.


  At this time, I met my head Zhu Muping, a handsome man with a tall and loud voice. From Shuyang to Guanyun, I heard many magical stories about him. Some said he was an intellectual, some said he was a lonely hero, and some said he was both civil and military.


  What kind of strange man is Zhu Muping?


  Before I could perceive and understand it slowly, the Yuntai Mountain War in Lianyungang started, and the 4th Regiment was transferred from Guanyun, which was the first battle after the formation of the 4th Regiment. According to the deployment of the military division, the 2nd Battalion of 4th Regiment is responsible for the main attack of Yuntai Mountain War. Perhaps considering that I had never led troops to fight in a big battle before, Zhu Muping volunteered to take the 2nd Battalion personally and let me stay in the regimental headquarters.


  But what I didn’t expect was that some soldiers in the second battalion suddenly became emotional when the war was about to start. I rushed to the front line, only after asking did I know that these Shuyang children would prefer me to lead the attack. They’ve been following me since the guerrilla period. The sudden situation made Zhu Muping a little embarrassed. After urgent consultations, Zhu Muping and I were finally allowed to command together, and the mood of the soldiers suddenly rose.


  The attack began in Nancheng, and the peasant children of the second battalion, who were guerrillas, rushed forward with soil shovel and fried bobbin, screaming and screaming. The attack soon rushed to an open field in front of Yuntai Mountain, where there was no barrier to cover. The enemy troops stood in the fortifications on Yuntai Mountain and shot from above. The roaring bullets made the soldiers lift their heads, and the shells exploded in dense attack formations, and several people were overturned with one shell.


  "This won’t do!" I was in a hurry and called the company commander and platoon leader to make a new deployment.


  The adjusted formation is no longer as dense as it was at first, but changed into a three-thirds formation. The soldiers are divided into three groups, and the groups are separated, avoiding the shells falling from the air and making a quick detour down the mountain. The troops finally rushed to the foot of the mountain, which was the dead corner of enemy fire. According to the original plan, the soldiers will take a short rest here, gather the team and carry out the next wave of attacks.


  But at this time, the explosion of "dong, dong" suddenly came from the top of the head, and the blown-up gravel and debris mixed with weeds slipped down the mountain, smashing the soldiers’ faces. This is the mountain gun of the military division that fired at the enemy on the mountain. The strength of the soldiers rushed up. "Go-"I don’t know which soldier took the lead and rushed to the mountain with a gun. "Tick-tock, tick-tock-"The bugle also sounded. "Kill-"The 2nd battalion shouted and rushed up the hill. Hundreds of screaming soldiers were crushed to the mountainside, and the enemy couldn’t carry it anymore and began to turn and run away. The 2nd Battalion rushed to the top of the mountain in one breath, and pursued the victory, crushing the defeated enemy into a ravine. Ten minutes later, an enemy soldier raised a white flag and they finally surrendered.


  The officers and men of the 2nd Battalion have been hitting the seaside of Lianyungang. These soldiers in Shuyang have never seen the sea! They jumped and shouted on the beach, picked up stones and threw them into the sea. The people in Lianyungang sent gifts to the troops, and the soldiers saw fish as big as a small wooden boat for the first time in their lives. This fish has not been eaten by a company.


  In this battle, the Sixth Army Division wiped out more than 3,000 enemies, and groups of prisoners were taken to Xuzhou. When the officers and men of the 2nd Battalion saw the captured hills of Type 38 rifles, they all threw away their ground-breaking guns and went up to grab them. Those prisoners are still unconvinced, and they look down on the way we rob guns, saying that they lost to these hillbillies.


  After the victory of Yuntai Mountain, the 2nd Battalion returned to the station of Guanyun 4th Regiment. A month later, the 4th Regiment was renamed the Secret Service Corps. On February 3, 1949, the Independent Regiment of Suqian County was upgraded to a battalion to supplement the Special Service Regiment, making its organizational system complete. After the Spring Festival in 1949, the Secret Service Corps was reorganized and became the last organizational group of the 30th Army of the 3rd Field Army of the China People’s Liberation Army, namely the 90th Division, with three battalions under its jurisdiction. The original Guanyun Independent Regiment, Shuyang Independent Regiment and Suqian Independent Regiment became the first, second and third battalions respectively. Zhu Muping continued to be the head of the team, and my identity changed again, from the battalion commander of the second battalion to the instructor of the second battalion.


  Move to Chaimi River in Shuyang to rest.


  After being reorganized into a field army, my 270th regiment left Guanyun and moved to Pingdun on the bank of Chaimi River in Shuyang for rest. This rare short break gave me a better understanding of my head Zhu Muping.


  On the second day after being reorganized into the 270 th Regiment, the troops left Guanyun County and moved to the flat pier on the bank of Chaimi River in Shuyang for rest, and were formally organized into the main regiment of the 30 th Army. Due to the insufficient strength of the 270 th regiment, the superior has transferred some personnel from the East China Sea, Xinyi and other local armed forces to supplement. At the same time, formally determine the task of crossing the river south to liberate all China. The slogan "Go across the Yangtze River and capture Chiang Kai-shek alive" often resounds through the troops and floats to the fields with the wind.


  Only then did I understand the meaning behind the four changes in five months. It turned out that the superior leaders had planned to prevent our guerrillas from becoming field troops one step at a time, so they were divided into multiple steps.


  After becoming a field army, Zhu Muping, the head of the team, became more and more busy, often going out for meetings and organizing soldiers’ training. Although we are in the same group, Zhu Muping and I don’t meet much and know each other very little. In the Yuntai Mountain War, he left me the impression that he was courageous, brave and not afraid of sacrifice. At that time, some soldiers secretly gave him a nickname "rash fellow" behind his back. During the rest of the army, with the increase of contact opportunities with each other, I learned a lot about my colonel’s experience and filled me with high respect for him.


  Zhu Muping took part in the revolution as early as 1932, when he was only 20 years old and was still a young student in Xiangshuikou Middle School. Because an underground party member was arrested and gave up the list, Zhu Muping had to avoid Shanghai. In Shanghai, he served as the secretary of the street league branch, promoting revolution among unemployed workers in the name of doing small business. In mid-January 1934, Zhu Muping was arrested. But the enemy didn’t know his true identity, and after several tortures, he got nothing, so he had to be sentenced to one year and three months as a suspect. After he was released from prison, Zhu Muping’s brother-in-law took him back to his hometown in Lianshui.


  Zhu Muping’s military struggle career began in Lianshui. "We don’t have the feudal power of landlords. They have guns. We can’t do without guns. If there are bad guys, we must use guns." Zhu Muping began to unite the youth of the village, and concentrated the local steel guns to prevent bandits, forming the first local armed forces. In 1936, he also took advantage of the opportunity of the Kuomintang to recruit instructors to train able-bodied men, and went to Bailugou as an instructor for several months to study military affairs. In 1939, Lianshui was occupied by the Japanese army, and Zhu Muping formally set up a team and set up a guerrilla group, which later became one of the three old foundations of the 270 th Regiment.


  In War of Resistance against Japan, he served as the district head and battalion chief of Lianshui Ma Duo, in charge of military affairs. Zhu Muping often moves at night, and comes and goes at night with only one or two guards. He is often used to wearing a dark gray robe, tying his waist with a belt, putting a gun in his clothes and leaving. When encountering enemies, spies and secret agents, Zhu Muping showed no mercy and was shot on the spot.


  At that time, what the people in Lianshui hated most was Shao Xiaoxi, the captain of the pseudo-self-defense. Zhu Muping and others decided to make an example of this traitor. In the late spring of 1939, Shao Xiaoxi appeared on the streets of Lianshui, watching while walking, and grabbing at the things on the street stalls. When he left the sentry at the gate of the city for more than 70 meters, Zhu Muping quietly appeared behind him, and two shots were fired, and Shao Xiaoxi was killed on the spot.


  Although he has done underground work, led guerrillas to fight some battles and went deep into the den to exterminate traitors, Zhu Muping still feels that he has never fought a big battle. Whenever there was a big or small battle, he volunteered to his superiors and led the team to battle. On the battlefield, he never took the command in the town, but took the lead and charged in the bullets.


  Before the end of the rest of the troops, Zhu Muping took time to go to Huaiyin to visit some old comrades-in-arms in the military division. When saying goodbye to every comrade-in-arms, he left a word of "Goodbye in Jiangnan" to his comrades-in-arms with a cheerful expression. No one expected that this turned out to be a farewell speech with his comrades-in-arms.

From the field to the supermarket, many measures are taken to ensure adequate supply of living materials and stable prices.

Original title: From the field to the supermarket, many measures are taken to ensure adequate supply of living materials and stable prices.

02:04
CCTV News: In the face of cold weather, all localities have taken various measures to ensure the normal supply and stable prices of daily necessities such as meat and vegetables. The cold wave weather has also had a certain impact on vegetable greenhouses and animal husbandry, and all localities have strengthened protection to minimize adverse effects.
Recently, the cold weather in Shanxi has continued, and the local authorities have strengthened the organization of goods supply and increased the inventory, and made every effort to ensure that the meat food in supermarkets and farmers’ markets has sufficient inventory and stable prices.
Han Songzhe, a beef seller:Beef has been selling well recently, the supply is quite sufficient, and the price is very stable.
Taiyuan citizen Zhang Aihong:Snow and slippery roads, these supplies are quite good, and the price seems to be cheaper than the previous days.
Recently, Jinan, Zibo, Weifang and other places in Shandong Province ushered in snowfall, which led to snow and ice on the Jiqing Expressway. The local area immediately started snow removal and ice melting operations to ensure traffic and material transportation. In a vegetable warehouse in Weifang, workers are loading 20 tons of pumpkins for shipment to Jiaxing, Zhejiang.
Truck driver Zhao Yunbin:After it snowed these days, I was worried that the road surface on the expressway was frozen and it was not easy to run. I didn’t expect to go up and see that the snow on the road was very clean and it ran very smoothly.
At present, there are 148,000 mu of vegetables in field in hua county, Henan Province, covering spinach, celery, pepper and other varieties. More than 1,200 mu of celery in Shigu Village is in the growth stage, and local agricultural technicians provide production guidance to growers from the aspects of cold protection, heat preservation and spraying nutrition.
Affected by the cold wave weather, more than 20,000 vegetable greenhouses in the whole area of Feixiang District, Hebei Province were all covered by heavy snow, and nearly 1,000 vegetable greenhouses were damaged to varying degrees. Local agricultural technicians at all levels are subcontracted to households, and vegetable farmers are directed to clear snow, strengthen sheds and reduce losses.
Strong cold wave weather brings great challenges to agriculture and animal husbandry production in Inner Mongolia, especially to animal husbandry. In Ordos, the local authorities actively coordinated the storage of forage, cleared the snow in time, reduced the load-bearing capacity of sheds, and helped farmers and herdsmen cope with extreme weather. More than 11.6 million yuan of disaster prevention subsidies have also been paid in place.
Source: CCTV
Reporting/feedback

2 am! The Beijing media made a controversial report: China football became a joke, and fans swore.

At 2am, China football once again became the focus of controversy, and this time it was even pushed to the forefront. It originated from a report in Beijing Youth Daily that Song Kai, president of the China Football Association, had a clear understanding of the problems faced by women’s football after watching the women’s football match between China and South Korea. However, this report not only did not calm the fans’ arguments, but also triggered more controversy and discussion.

What is the reason for it It turned out that some fans questioned that Song Kai had a comprehensive understanding of the team’s problems through one game. This doubt is not groundless, because there are many factors that affect the outcome of a football match, including the player’s state, tactical arrangement, game mentality and so on. It seems a little hasty to jump to conclusions just through one game.

Of course, the reaction of the fans is even more enthusiastic. Some fans are skeptical about what Song Kai has done, thinking that he may not have a deep understanding of the real situation of women’s football. Other fans want to see more professional solutions, not just superficial observation. Some fans hit the nail on the head and pointed out that understanding the problem does not mean that we can solve the problem. What we need is real change and progress.

In fact, the development of football in China has always attracted much attention. However, as the fans say, the key to the problem is how to solve these problems. What we need is to dig deep into the root of the problem, find the crux, and then prescribe the right medicine. This requires professional ability, dedicated attitude and long-term patience.

In this regard, fans and friends: What do you think of Song Kai’s statement after watching the game? Do you think he can lead China football out of the predicament? Welcome to leave a message in the comment area to share your views!

At the same time, we expect you to continue to pay attention to our reports, and let us witness the rise of football in China!

China’s Common Sense of History: The Beginning of Modern China History

The modern history of China began in 1840. Before that, China society was a feudal society. After that, great changes have taken place in China society, which gradually became a semi-colonial and semi-feudal society.

In 1840, Britain launched the Opium War of aggression against China. After this war, capital-imperialism launched many wars of aggression against China one after another, such as the Anglo-French Allied War in 1957, the Sino-French War in 1884, the Sino-Japanese War in 1894, and Britain, the United States, Germany, France, Russia, Japan, Italy and Austria Eight-Nation Alliance in 1900. After defeating China by war, these invaders forced China to sign many unequal treaties, occupied many territories in China, and gained many economic, political and military privileges. They arbitrarily stationed troops in China, set up factories and banks, controlled customs, foreign trade and trade ports in China, preached, ran newspapers, set up schools and carried out other cultural invasions at will, and so on.

In order to suppress the resistance of the people in China, the invaders also colluded with the reactionary feudal rulers in China, making the feudal landlord class in China the mainstay of their rule in China. In this way, China has gradually changed from an independent country to a semi-colonial country. A modern history of China, that is, the bloody history of imperialism invading China and enslaving the people of China.

In the feudal society of China, the self-sufficient economy combining small-scale agriculture with handicraft industry occupied the main position. At that time, farmers not only produced the agricultural products they needed, but also produced most of the industrial products they needed. The commodity economy was underdeveloped. After the Opium War, the feudal economy was destroyed under the impact of foreign capitalism, farmers and craftsmen went bankrupt in large numbers, and the commodity economy developed. While the feudal economy was destroyed, a new economic relationship emerged, that is, capitalist economic relationship.

With the emergence and initial development of capitalist economy, in addition to the original landlord class and peasant class, two new classes have emerged in China society: the bourgeoisie and the proletariat. China society is not a complete feudal society, but a semi-feudal society. However, the purpose of imperialist aggression against China is to turn China into a colony, not to turn China into a capitalist country. They colluded with the feudal forces to oppress and hinder the development of capitalism in China. Therefore, in China society at this time, the feudal exploitation of peasants by the landlord class was still preserved, and the feudal relations of production still occupied a significant advantage. Under the double oppression of imperialism and feudalism, China’s economy and politics have never developed and progressed, and the people of China, especially the peasants, are getting poorer day by day. They live a cold and hungry life and have no political rights.

In this way, after the Opium War, China changed from an independent feudal country to a semi-colonial and semi-feudal country ruled by China feudal forces, and embarked on the road of colonization day by day.

From the time the foreign invaders launched an armed attack on China, the heroic and unyielding people of China also started their struggle against foreign invaders and feudal forces. The Opium War, the Taiping Heavenly Kingdom Movement, the Sino-French War, the Sino-Japanese War, the Reform Movement of 1898, the Boxer Rebellion and the Revolution of 1911 were all glorious struggles against foreign aggression in China’s modern history, which showed the great heroic struggle spirit of the China people against imperialism and feudalism. Therefore, the modern history of China is also a glorious history of China people’s indomitable resistance to imperialist aggression and feudal rule. (Rufeng)

New Trends and Influences in Fashion: Sustainability, Street Culture and Digital Transformation

Fashion, as a dynamic theme, plays an extremely key role in contemporary society, and its influence has gone beyond the simple clothing and appearance, extending to many levels of culture, society and psychology. With the passage of time, we can clearly see that some exciting trends are shaping this field.

First of all, with the increasingly prominent environmental problems, people began to pay more attention to the impact of the clothing industry on the natural environment. Traditional fashion production and consumption patterns lead to resource waste and environmental damage. This situation has aroused people’s concern about sustainability, and many fashion brands and designers have begun to reflect on their production methods and materials used.

Sustainable fashion emphasizes the consideration of environmental, social and economic influences in the process of design, production and consumption. This trend is not only reflected in the choice of materials, but also includes the choice of energy use, transportation mode and packaging materials in the production process. More and more brands began to adopt environmentally friendly materials, advocating the concept of circular economy and zero waste production. The practice of sustainable fashion includes careful selection and use of materials, such as organic cotton, recycled fiber and degradable materials, to reduce the impact on the environment. In addition, energy consumption in the production process is also paid attention to, and some brands adopt clean energy and energy-saving technologies. Transportation is also a key link, and using more environmentally friendly transportation methods can reduce carbon emissions.

Consumers’ consciousness gradually turned to sustainability, and they began to choose to support environmental protection brands and buy more durable and high-quality clothing. This consumption change not only supports the development of sustainable fashion economically, but also promotes the spread of more environmentally friendly fashion concepts in society.

Secondly, street culture is a symbol of young people at first, but with the development of the times, it has crossed different ages and become an important part of fashion. This cultural integration has brought more diverse fashion styles and broken the boundaries of traditional aesthetics. Street elements such as sportswear, graffiti elements and loose tailoring are gradually emerging in fashion design. The introduction of these elements makes fashion more creative and energetic, and at the same time reflects a unique aesthetic.

The influence of street culture makes people pay more attention to individuality and self-expression. People no longer pursue a single fashion standard, but show their unique personality and attitude through clothing. This diverse attitude gives fashion greater freedom.

Street culture pays attention to freedom, innovation and non-traditional aesthetics, which affects people’s attitudes and views on fashion. Fashion is no longer an unattainable symbol, but a lifestyle that is closely related to everyone.

Third, in the digital age, the fashion industry has also ushered in tremendous changes. Social media has become a new platform for fashion information dissemination, and people can easily obtain the latest fashion trends, trends and brand information. Fashion bloggers and celebrities share their fashion collocations and opinions on social media, introducing fashion into people’s daily lives. They have become fashion opinion leaders, influencing people’s purchasing decisions and aesthetic concepts. This phenomenon enhances the visibility and influence of the fashion industry.

The digital age has brought convenience to online shopping, and consumers can choose their favorite clothes anytime and anywhere. This change enables consumers to meet their personal needs more flexibly, and also promotes the growth of the fashion industry.

Social media platforms create more opportunities for interaction between consumers and brands. Consumers can communicate directly with brands, provide feedback and suggestions, and brands can understand consumers’ needs more accurately, thus providing products closer to the market.

To sum up, as a dynamic field, fashion is not only the surface of clothing, but also the comprehensive embodiment of environmental protection, personality and culture. The sustainable revolution, the rise of street culture and digital transformation have jointly shaped the diversity and vitality of fashion field. These trends are not only reflected in fashion design, but also profoundly affect all aspects of individuals and society.

People convey their values, hobbies and personal styles through clothing, thus establishing their own unique personal image. The culture and values represented by fashion are also imperceptibly influencing people’s attitudes and behaviors. Some fashion brands influence people’s attitudes towards society and life by advocating values such as environmental protection, diversity, inclusiveness and innovation.

As designers, we should always pay attention to the evolution and trend of fashion field, realize the importance of sustainability, and integrate the concept of environmental protection into the design process. Choosing environmentally friendly materials, adopting recyclable production mode and paying attention to the life cycle of products are all our goals in design. At the same time, we should pay close attention to the development of street culture, draw creative inspiration from it, and skillfully integrate street elements into the design to meet diversified consumer needs. With the advent of the digital age, we should keep up with the pace of science and technology. Mastering digital tools and technologies can better promote their own design works, interact with consumers, and integrate into social media platforms to establish close ties with fashion opinion leaders and consumers. This will help to improve brand awareness and visibility. By paying attention to sustainability, drawing lessons from street culture, using digital tools and transmitting positive values, we can make positive contributions to the development of fashion and lead fashion to a better future.

Author: Chen Chao

Don’t randomly choose the basic models, look at the ideas of these fashion bloggers and wear fashion charm with classic models.

As the saying goes, women who can dress are more attractive. Look at those who are really temperament. In fact, their face value may not be so outstanding, but because they can dress and their clothes are online, they always leave a good impression on people. So, as ordinary people, how should we match them in our daily lives? You can take a look at the ideas of the following fashion hipsters. They also wear fashion charm with classic models, which looks particularly amazing and is worth learning.

1, tailoring design

There are many factors to pay attention to when dressing. The first thing is to look at the tailoring and design of a dress, compared with that fancy dress. Most people are more suitable to wear this basic model in their daily life, just like a simple shirt, which is low-key and durable, and it is also very temperament when worn on the body. The cutting design is simple and does not incorporate too many complicated designs, so it is very convenient to control.

2, materials and fabrics

Another thing to look at is the fabric. A person can dress and of course choose clothes. They will choose high-quality clothes for themselves, so that they will look more beautiful when they are matched. For example, many girls usually choose these satin and velvet clothes, which are relatively advanced and still have a lot of temperament when they wear them.

3, low-key and advanced color matching

Another point is the color matching of clothes, which is ignored by many people. In fact, there are many girls who usually ignore the color of clothes when they buy clothes. They always think that as long as the style they wear is personalized enough, but if the color doesn’t suit you, it’s no use matching it yourself. We have to choose advanced colors, such as white and khaki, which are more elegant.

Especially white, a classic color, is really a color that most people will choose first. White is very eye-catching and versatile. It can be combined with all kinds of colors you like, and it will feel beautiful when you wear it on your body. Like these combinations of white and khaki, they are very elegant, simple and fashionable, and can modify your skin color.

You don’t need to buy too much clothes in autumn. After all, quality is more important than quantity. You can choose this simple knitted cardigan, which is very gentle to wear on your body. A simple knitted cardigan with a T-shirt can reflect the layering, and this collocation method is also very gentle, and you can also match it directly in daily wear.

You can also choose to wear a suit, which is very fashionable and capable. Like the following goddesses, they are concave in black, gray and white suits. It really saves a lot of time by using the matching of suits, which looks very attractive. This matching of suits adjusts the proportion of individuals’ bodies and looks intellectual and generous.

Simple sweaters also have different interpretations. Sisters can try to choose these colorful sweaters for themselves when choosing, which will make them more energetic, such as fluorescent green or rose red sweaters, which are particularly beautiful and fashionable.

Shirts with wide-leg pants are already a classic look. Sisters who are not good at matching can also match them directly. These simple short shirts with high-waisted wide-leg pants look neat and free, and they are very energetic. At the same time, they can also adjust their bodies with the help of short tops and long bottoms.

These fashionable windbreaker coats look cool and sassy when worn on the body. A medium-long windbreaker is domineering on the body, and the waist-closing design helps us to modify our figure, which can also avoid wearing dullness, and the overall look is quite easy to increase. If you’re worried that it’s not fashionable enough, just combine these boots to match it, so it’s really exciting to wear.

The charm of basic models is greater than expected. The girls above choose various basic models for themselves, which are low-key and generous and full of charm. Combining with some personalized matching skills, you can reflect your charm and add good temperament.

Disclaimer: The text is original, and the pictures are from the Internet. If there is any infringement, please contact us to delete it. Thank you. Text /9

Promoting Cultural Cohesion and Safeguarding National Cultural Trade Security

In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.

In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.

The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.

On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.

In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)

Source: Guangming Net

What are the growth opportunities for beauty this year?

"Fight the first battle"

editorial comment/noteA year’s plan lies in spring, and the industry changes and waits for no one. What new trends will emerge in the industry in 2023? Where is the new growth point of the market? Based on the upcoming 6th China Cosmetics Trend Conference on February 13th, Qingyan interviewed the founders and professionals of 30+ well-known companies at home and abroad, and helped the cosmetics industry get off to a good start with fresh views.

(in alphabetical order)


A Yan, general manager of Tmall beauty, perfume and fragrance and men’s care industry
"Brand Power"+"Goods Power" Two-wheel Drive Growth

In the future, the beauty market will show the following seven main trends: 1. In 2023, the beauty industry will show a good trend of "suppressing first and then promoting". For beauty brands, follow the general trend in the rhythm of pushing new products, and at the same time expand category richness and maximize demand creation. 2. Continue to deeply embrace the Internet and release the crowd penetration bonus. 3. The constituent party population will continue to grow, consumers will pay more and more attention to efficiency, and brands must grow through the two-wheel drive of "brand power" and "goods power". 4. Brands need to provide consumers with more emotional value through marketing, such as cultural traceability, national feelings, female power, sexism, olfactory economy, face value economy and so on. 5. The comprehensive strength of domestic cosmetics will be advanced, and domestic brands can seize this opportunity to continuously expand their own matrix. 6. In the new year, more brands will focus on improving their R&D strength and creating more patents and exclusive ingredients. 7. Policies will promote the optimization of industrial structure, force the industry to upgrade, promote the beauty industry to become bigger and stronger, and achieve healthy, orderly and high-quality development.
Rational skin care promoter bing Han

Oligopolization will continue.
Under the pressure of new regulations, enterprises are in a hurry, helpless under the influence of epidemic situation, fearful under weak consumption, the disappearance of small and medium-sized enterprises and the formation of oligopoly trend.

In the new year, oligarchy continues, small and medium-sized brands continue to be difficult, and the cosmetics industry is increasingly out of touch with ordinary people.

In the future, new brands will either have new ingredients or be rich, but in any case, they must have their own technology and characteristics, otherwise there will be no chance even if they are rich.

Haa co-founder Bai Xue

Speculation will be shuffled.


There are two kinds of innovations in the industry: minimally invasive products and great brand innovations. Micro-innovation needs to be done all the time, and it is the daily work of the brand to continuously optimize products and services according to the feedback from the market and consumers. Brand innovation takes time, such as developing new raw materials and applying for patents with high gold content, which takes at least two or three years to settle, and it is difficult to achieve it in a short time.

In addition, affected by the uncertainty inside and outside the industry, the industry flow dividend and capital dividend will gradually decrease, and the industry will return to stability and be less impetuous. Brands that do things will be more determined to do things, and speculative behavior will be shuffled.

Chen Shaojun, Chairman of China Fragrance, Flavor and Cosmetic Industry Association

Seize the opportunity of the industry from quantitative change to qualitative change

After decades of rapid development, the current industry R&D and sales have encountered bottlenecks. In terms of research and development, there is an opportunity to break through the stock through the integration of various cutting-edge sciences, but there has not been a substantial breakthrough. In terms of sales, Internet dividends, like traditional sales models, are basically stock consumption, and new breakthroughs are expected.

In addition, the industry should pay attention to cross-border cooperation, such as deep integration with beauty salons in products and sales models, and expand the space for flexible production; Attention should be paid to cutting-edge, and the ideas of these enterprises often give new inspiration to the industry.

In short, I hope that the industry will seize the opportunity from quantitative change to qualitative change based on R&D, efficiency as a breakthrough, science and technology as a guide, internal strength as a cornerstone, comprehensive innovation as a purpose and head enterprises as a benchmark.


Liang Dong, co-founder, chairman and CEO of Zhongke Xinyang

Synthetic biology will further open up the application space

At present, raw material innovation is the biggest pain point in the beauty industry. Taking domestic cosmetic raw materials as an example, it has long been dependent on imports, and its independent research and development ability is insufficient, and raw materials are precisely the focus that determines the efficacy of products and consumers’ attention. To do a good job in products, we must first do a good job in science and technology. Many domestic beauty brands are increasing their investment in basic scientific research, and upstream raw material enterprises, especially synthetic biology enterprises, are widely favored by capital and market.

Synthetic biology technology can realize the iteration of raw material production mode, improve safety, stability and biological activity, especially customize this kind of substance according to specific requirements, which can meet different skin needs and achieve accurate goals; Solve the pain points and shortcomings of many classic raw materials, and further open up the application space; Synthetic biology, as a low-carbon, green and environmentally-friendly cutting-edge production method, can effectively reduce the carbon emissions of cosmetics enterprises and achieve the national carbon-neutral development goal, which is also an inevitable choice for the new trend of Clean Beauty cosmetics.


Ding Wenfeng, founder of Shenzhen Weiqi Pharmaceutical R&D Co., Ltd.

The beauty market will continue to "look east"

China’s beauty market will continue to "look eastward", and the market focus will further shift from Guangzhou in South China to Shanghai, Hangzhou and other East China cities; In addition, many domestic counterparts are actively deploying overseas markets. For example, Vicky Technology has set up offices in the United States and France. From the category point of view, there have always been opportunities in the beauty industry, such as whitening, hair loss prevention, mosquito repellent and other market segments, and there are still many opportunities to be explored.


Innovation is bound to be the main theme. I believe that in the future, more and more new raw materials will be successfully declared in the national catalogue and become an important value in products. But good products are not only the accumulation of raw materials, but also require brands to have a deeper understanding of their own products, channels and consumers. Vicky is willing to continue in-depth study in this area, enhance her understanding of the beauty market, and share resources with the whole industry.

Fan Jun, President of China Department Store Business Association

The advantages of leading enterprises will be more obvious.


The trend of the beauty market may change: First, the advantages of leading companies are more obvious, and the group market share of cosmetics is relatively concentrated. Second, explosive information infusion and frequent marketing events have contributed to the "explosive product strategy" of the industry. Third, the number of entrants has increased and brand competition has intensified. Fourth, the rise of the national tide continues to occupy an increasingly important position.

In terms of categories, high-end functional skin care products, personalized makeup, combination suits and lipsticks will continue to show hot spots and maintain growth.


Fan Wenhua, founder and chairman of Fan Wenhua facial care chain

Online and offline must work together and be strong.


In the future, the beauty market in China will show the following trends: First, the regulation and supervision will continue to be strengthened, which will promote the development of the industry to be healthier, and at the same time, it will continue to speed up the reshuffle of the industry.

Second, for consumers, the fragmented consumption environment needs a fragmented service model. It is difficult to solve customers’ skin care pain points and needs simply by offline store experience or only by online channel sales of skin care products. Therefore, online and offline work together to meet users’ needs and make enterprises have a virtuous circle effect.

Third, technological empowerment will be further enhanced. Users will make their first choice because of "brand", but it must be "efficacy and experience" that can keep customers choosing. Therefore, we see that more and more brands begin to attach importance to research and development, and begin to analyze users’ skin problems and needs with various high-tech applications such as AR and artificial intelligence, so as to give users better solutions and experiences.


Fu Yanhong, Business Director of DSM Personal Care and Fragrance Materials in Greater China

Pure beauty is a reflection of sustainable response.


In the communication with upstream and downstream enterprises, we are glad to see that more and more brands or consumers are beginning to respond to sustainability. In fact, the popular "pure beauty" in the industry is also a reflection of sustainable response. In this regard, DSM has also been updating its product line. At present, we have updated a number of products to the Clean Beauty version, which can respond to consumers’ demands for environmental protection.

In order to maximize the positive impact, we strive to instill sustainability strategies in every stage and every field of operation. In order to promote this process, we have introduced the principles of sustainable procurement and sustainable innovation, hoping to implant the concept of sustainability at the start-up stage. At the same time, we also hope to encourage more enterprises to join the ranks of sustainability, penetrate the concept of sustainability into all aspects of business, emphasize the value of sustainability, and help our brands better serve end consumers.

Fang Xiangming, CEO of Shanghai Quanli Biotechnology Co., Ltd.

It will develop better to be specialized and strong.

In 2023, which is full of uncertainty, a big factory that does everything by itself may not be the only way to develop, but a business model that is specialized and strong and can produce flexibly will be better.

Copy a little of any new market ideas, and if you don’t continue to strengthen your core technology, it will only be consumed in the domestic market in the end. For example, some domestic manufacturers can synthesize boson, which is really powerful, but if their eyes are enlarged to the international level, can’t India synthesize it? Other people’s markets may not be smaller than ours, the cost of enterprises may not be higher than ours, and others may not be playing against the United States …

Personally, I still feel that we should take inspiration from what we are good at and inherit from China to continuously strengthen the enterprise foundation and encourage domestic counterparts to cooperate. A lot of repeated investment (especially capital and equipment) is unnecessary or even harmful for at least two years.

Fan Yuan, Vice President of Huaxi Biotechnology Co., Ltd.

Innovation in research and development of new raw materials is the key

In the future, China’s skin care market will still take "scientific and technological innovation" as the primary condition, accurate and safe skin care efficacy as the necessary condition, take research and development as the main orientation, and take the iterative upgrade of big star products as the product operation strategy to build market competitiveness and enhance brand competitiveness and consumer cognition.

Consumers’ acceptance of domestic products will be higher and higher, especially functional skin care products, and the innovation of new raw materials is the key. Consumers of beauty cosmetics and skin care in China are smart consumers, and the efficacy and safety of cosmetic raw materials are the primary factors in their choice. The classified management of new cosmetic raw materials by market supervision will further stimulate the enthusiasm of enterprises for R&D and innovation.

Huaxi Bio-raw materials started from scratch, and took the lead in arranging synthetic organisms. Two research platforms and six technical platforms built a sustainable innovation R&D system of Huaxi Bio, which ensured more development space for the follow-up innovation of skin care-grade raw materials of Huaxi Bio.

Gong Tiangui, founder and &CEO of Huaxikou

"Sustainable pure beauty" will become the main theme in the future.


Increasingly rational consumers have regarded efficacy as a hard indicator of payment, and with the increasing supervision, the beauty market has entered a new stage of success or failure based on "product efficacy".

"Sustainable and pure beauty" will become the main theme in the future. In 2023-2024, the innovative direction of skin care in the global market ranked green, pure and natural, while the domestic "double-carbon" strategy was launched, and the trend of "pure and sustainable" became more concrete. Besides paying attention to efficacy, the brand’s performance in ingredient safety, environmental protection packaging materials and corporate responsibility was becoming one of the important indicators for consumers to choose, and it was also a key link to enhance brand and product loyalty. The prosperity of pure beauty just confirms the signs of "sustainable" development.

Huang Xiaodong, Chairman of Mofa Shijia

Functional skin care is just needed.


With the increase of problem skin, and the expansion of the team of component party and efficacy party, functional skin care has become just needed. Correspondingly, consumers have higher requirements for product efficacy, safety and quality. At the same time, based on the continuous updating of user needs, category development tends to be subdivided, younger and diversified. In the overall stable development of the beauty market, product efficacy and brand protection are important considerations for beauty and skin care consumers.

In the past 15 years, Membrane Family has always focused on mask categories, leaving users with the brand impression of "specializing in masks". In the future, we will continue to deepen the cultivation of mask categories, and take efficacy as the king and precise skin care as the cornerstone, further subdivide the efficacy of mask products, accelerate the breakthrough and innovation in the four fields of anti-aging, acne, whitening and repair, deepen communication with users, and meet the needs of users as much as possible.

Huang Yongzhen, President of Amore Pacific China

The demand for functional skin care is increasing day by day.


With the change of social environment and the rise of social media, consumers in China are increasingly demanding functional skin care. More and more concepts, such as early C and late A, sensitive skin care and so on, quickly entered the field of vision of consumers in China, and the consumption mentality of functional skin care gradually matured. We believe that there is still plenty of room for development in this track in the future.

At the same time, consumers’ demand for environmentally and socially friendly products is increasing day by day, and the impact of sustainability on purchasing decisions is also increasing. To this end, we promise to embody 100% environmental/social friendly attributes in new products and carry out brand activities to promote customers’ sustainable lifestyle. For example, Yue Shi Feng Yin Lan Capsule Cream uses renewable environmental protection packaging materials and plastic-reducing replacement equipment; The bottle cap and body of Fu Li Myna’s soothing and repairing moisturizing cream are made of renewable plastic and glass respectively, and the instructions are printed on the packaging box to reduce unnecessary resource consumption.


Huang Jinfeng, founder, chairman and CEO of Yixian E-commerce

The new pursuit of skin care brings more opportunities for cutting-edge brands


With the advent of the post-epidemic era, consumers in China pay more attention to healthy lifestyles, and the demand for products to maintain skin health and solve skin problems will rise rapidly. Refinement of skin care, pursuit of use effect and more attention to product ingredients have become the new pursuit of skin care for the younger generation of consumers, which has also spawned more vertical and layered consumer demand points such as sensitive muscle repair. This will bring more opportunities for cutting-edge brands.

I believe that in the future, more beauty brands will integrate their own and external, and even global scientific research forces to launch more high-quality functional cosmetics according to the skin characteristics and problems of China people, which contains huge imagination.

Jiang shubo, manager of siqinuo brand

Raw material customization will become a brand standard.


The track is more "diversified", for example, the number of people who repair after skits, men’s skin care and medical arts will increase; Scenes are more "subdivided", such as outdoor camping and emotional healing at home, which will bring new demands; R&D is more "involuted", and raw material customization will gradually become the standard of every brand, and the first player will get a bonus.

We see that bionic, bio-fermentation, synthetic biology and precise targeted regulation are the main directions of cosmetics research and development in the future. Therefore, Schino is rooted in the track of "precise skin care" and puts forward an exclusive four-quadrant research and development formula of "precise skin care": core component screening+carrier transportation system+formula design tool+clinical efficacy evaluation, and takes the above paradigm of "precise skin care" as the guiding ideology of research and development.

Next, based on the scientific logic of the R&D model, we will strive to solve key problems such as targeted delivery, active sustained release, transdermal absorption and efficacy quantification, and make truly safe, scientific and effective products.


Kangle, head of Aauto Quicker e-commerce beauty cosmetics personal care industry

Brands can try to expand multiple channels.


From the category point of view, I think the beauty brands that focus on pure ingredients, excellent makeup effect and efficacy will be further developed. In terms of channels, beauty brands can actively try to expand more channels, such as community e-commerce, take-away platforms, etc. For example, Watson has settled in Meituan, Nature Hall has settled in Hungry, and opened up different retail channels to gain more sales growth. Possibility.

Specific to our live e-commerce platform, beauty businesses are also facing more requirements and changes. On the one hand, platform merchants must adhere to laws and regulations, serve consumers well and fulfill their trust; On the other hand, it is also necessary to continuously improve the ability of content to plant grass, and better show the product characteristics and advantages through short videos and live broadcasts.

In addition, I expect that more and more brands will make more attempts in the meta-universe layout in the future. Online purchase of products that cannot be tried has always been the biggest reason why many consumers have doubts about the quality and effect of products. The application of meta-cosmic technology has brought new ideas to solve problems, such as AR makeup fitting and virtual makeup, which can effectively restore the offline makeup fitting experience, and virtual anchor can further solve the problem of business efficiency.

Liu Wei, former president and director of dermatology hospital of Air Force General Hospital.

Skin care for children is a new direction.


At present, more and more dermatologists are joining the cosmetics industry, and they provide professional knowledge from many aspects, such as basic skin problems, basic lesions and sub-health problems, which are helpful for enterprises to set a correct direction for research and development. For example, sensitive skin, anti-aging, acne, skin barrier damage and other issues are the focus of product development.

Besides, children’s skin care is a new direction. The new regulations can not only ensure the safety of children’s products, but also provide a basis for the development of children’s products. At present, pediatricians have joined the cosmetics industry, so I think the development of children’s cosmetics will break out in the next few years. Accordingly, in the field of children’s cosmetics, it is very necessary to carry out research and development exploration and innovation, and finally create their own brands.

Professor Herry Liu, School of Life Science and Technology, Huazhong University of Science and Technology

Bio-fermentation technology helps the development and utilization of characteristic plant resources


The new regulations on cosmetics clearly point out that "it is encouraged to research and develop cosmetics by combining modern science and technology with traditional advantageous projects and characteristic plant resources". Therefore, using bio-fermentation technology to help the development and utilization of characteristic plant resources is one of the innovative angles of bio-fermentation raw materials in the future. The future trend is more likely to be the common development and integration of biological fermentation technology, plant extraction and chemical synthesis.

At present, there are three main forms of bio-fermentation technology used in cosmetics: the first is the fermentation products of special proprietary strains, such as Pitera live cell yeast essence and bifidus yeast fermentation product lysate cultivated by Bifidobacterium Estee Lauder; The second is to use fermentation technology to replace the monomer active ingredients obtained by traditional chemical synthesis, such as the hot functional ingredients such as ekdoline, sodium hyaluronate and ergothionine. The third is plant fermentation. The activity of enriching nutrients through microbial fermentation is much higher than that of traditional plant extraction methods, and at the same time, it can effectively reduce the toxicity of plant components.

Huazhong University of Science and Technology National Nanopharmaceutical Engineering Technology
Professor Liu Wei of Research Center

Cosmetics will enter a new era of "precise skin care"


In recent years, well-known domestic dermatologists and cosmetics experts innovatively put forward the concept of "precise skin care", aiming at different skin problems, through research and excavation of the mechanism of skin problems, from the precise anchoring of skin targets/functional pathways, to the precise screening and scientific combination of active ingredients, to the precise transdermal delivery of core active ingredients with high bioavailability, so as to realize "precise skin care" of functional cosmetics.

It can be predicted that functional cosmetics will enter a new era of "precise skin care" in the future, and the research and development of high-performance functional skin care products need to comprehensively apply life science and technology, as well as multidisciplinary collaborative innovation such as dermatology, dermatopharmacology, dermatopharmacy (transdermal drug delivery technology) and cosmetic formulation technology. Therefore, constructing the theoretical system of "precise skin care", guiding the research and development of high-performance and functional cosmetics, and applying innovative technologies under the guidance of innovative theories will be an important development trend of high-performance and functional skin care products in the future.


Liu Chuangao, founder of Golden Beetle

Changes in the beauty market depend more on policies.


I think a lot of big probabilities of market changes do not depend on the market or industry, but on policies. For example, for example, the "double reduction" of the education and training industry is only a guiding opinion and almost kills an industry. Therefore, what changes the industry will have in the future depends more on the policy level than on the industry or market level.

As far as beauty retail is concerned, offline and online are now in an anxious balance point, and the cost of online is not low. One of its opportunities to break offline is that the rent burden of the entire physical store can show a gradual downward trend. At present, the rent is almost the highest expense of all physical stores. From this perspective, if the future rent can decline and reach a balance, then this may be an opportunity.


Ian Xu, Head of HARMAY Huamei Market and User Operation

The consumption potential of male cosmetics market is great.


The loose epidemic policy and the return of offline people will bring a recovery period for offline people entering the store. Matching the increase of passenger flow, further promoting the degree of specialization in the service field and thus promoting the transformation will become the focus of the store. At the same time, it will also be an advantage opportunity under the new round of policy stimulation to build brand power, enhance the brand memory of customers entering the store and the innovation drive of private domain communities, and keep the flow of people in the private domain of brands to the greatest extent.

With the continuous promotion of the concept of beauty and skin care, the current male consumers’ willingness to buy cosmetics and price acceptance are constantly improving. Compared with women’s cosmetics market, men’s cosmetics market is still in the blue ocean market, with great consumption potential, and the market needs to be further explored.

Mai Yaoya, Vice President (Marketing Planning) of Northbell Cosmetics Co., Ltd. and Chief Executive Officer of Northbell (Hangzhou) Company.

Cosmetics market has officially entered a rational era.


In 2022, it was called "the first year of efficacy" by many people in the industry. After a year of "efficacy education", the market’s choice of skin care products has become more and more professional, and the scientific proportion of ingredients has become the new key to appeal. CBNDATA shows that the proportion/formula of concerned ingredients is as high as 73% in consumers’ attention to the ingredients of skin care products. This also indicates that the cosmetics market has officially entered a rational era, and focusing on research and development technology, reshaping majors and seizing consumers’ minds are important breakthroughs.


Therefore, it is the direction that Northbell is working hard and will continue to work hard in the future to strengthen word-of-mouth shaping, scientifically match efficacy and bearing forms, and realize differentiated and advanced products.

Maggie, co-founder of Pellet Group

Make-up+skin care has become a trend


In the channel change, from the original "operation-driven" to "content-driven", a large number of content-driven channel enterprises will be born. Realize mutual projection between online and offline: online planting grass drives offline trial, offline service, instant satisfaction, etc. promote user purchase conversion, and feed back online product word-of-mouth communication.

On the consumer side, consumers tend to be younger, domestic brands rise, and national style elements are increasingly sought after. In addition, the consumer groups of "component party" and "efficacy control" are dominant, and consumption tends to be rational.

On the product side, innovative product thinking combining makeup and skin care is needed. At present, the cosmetics market in China is in the growth stage, and it is necessary to meet the diversified beauty care needs if you want to stand out among many brands. Consumers all hope to get long-lasting and high-performance cosmetics, especially those that use skin care ingredients to provide moisturizing and durability.

Ruan Jinjian, Deputy General Manager of Jinsheng New Materials

The overall trend of packaging materials is multi-material fusion.

In the coming year, China’s beauty market should be more finely divided, and each brand will strive to highlight its own brand power. At the same time, the beauty market will pay more attention to the individual needs of consumers, and there will be more and more cross-border brands, personalized products and cross-border products.

In 2023, the overall trend of beauty packaging is the integration of multiple materials, simplicity is not simple, low-key luxury, exquisite personality; In terms of plastic packaging containers, the proportion of environmental protection materials will be higher and higher. The market performance of beauty packaging in 2023 should be on the rise as a whole. However, due to the need for a stage of macroeconomic recovery, the proportion of small-batch orders will rise.


Wu Qinglin, founder of Merrill Lynch Beauty Cosmetics

Offline channels should do two things well.

Personally, I think offline channels should be done from two aspects. First, we should strengthen the superiority of goods. The optimization of commodities probably includes eliminating unsalable products in time, introducing new products in time, purchasing seasonal products and best-selling products in advance, and forming a reproducible product selection model. In this way, with the continuous optimization of our products, we can further improve the competitiveness of our stores.The second is team building. It probably includes these aspects: first, competitive salary; Second, there is an open, inclusive and equal corporate culture; Third, a more optimized staff training system, so as to create an excellent management team and management team.

Xie Yong, founder of Plant Doctor brand and chairman of Beijing Plant Doctor Biotechnology Co., Ltd.

Focusing on market segments is a good way to survive.

As for the long-term change direction in the future, in fact, the markets in Europe, America, Japan and South Korea have given us a good reference, that is, the market is constantly concentrated, and there is also a long-tailed differentiated market, which will lead to several things. First, a few companies will get more and more resources. Second, if they want to survive, they will either give up the market, divide it or occupy some more differentiated market space.

China is a market with a vast territory, very complicated levels, and its consumption habits and customs are greatly different from those of other countries, which also creates many opportunities for some long-tail markets of brands. If a brand wants to survive, it is a good way to focus on a market segment, which is also a way to avoid being concentrated.

General Manager of Kose Cosmetics Sales (China) Co., Ltd. Kazuhara Shinohara

Will pay more attention to the creation of new beauty methods.


Skin care products, especially high-end skin care products, not only exert their strength in efficacy, products and technology, but also pay great attention to the texture and aroma of products. These elements are also very necessary for the success of a skin care product. Good packaging, skin feel and fragrance will bring people a sense of pleasure. This sense of pleasure can give people psychological hints, which will stimulate the spirit and make the body and mind happy, thus achieving a good skin care effect.

Therefore, compared with the breakthrough in composition, brands like Deke, which rely on the concept of "comprehensive beauty", will pay more attention to the creation of new beauty methods. In the future, we may focus on the adjustment and creation of the internal mechanism of the human body, for example, by promoting the production of happy hormones in the human body, to strengthen the beauty of the body itself.

Wei Xue, Managing Director of Northeast Asia of Beiersdorf Group

Technology skin care and precision skin care have become the new normal.


Under the background of economic recovery, China’s fast-growing domestic consumer market is an important development opportunity for us. The rapidly growing demand of China consumers for high-quality and personalized products naturally brings us huge development space for foreign-funded enterprises.

Looking into the future, consumers’ demand for products will change greatly, and they will constantly improve the requirements of product efficacy, which will make scientific skin care and precise skin care become the normal state in the future. At the same time, we also found that China’s digital technology innovation is a very valuable opportunity, which is also an important factor to attract many enterprises to invest and develop in China.

Nowadays, the mode of "technology+skin care" has become an important development direction of the industry in the future. Therefore, in terms of digital construction, Beiersdorf has been perfecting the digital infrastructure construction and actively establishing his own digital talent pool with the help of digital platforms and tools. Strengthening cooperation with China enterprises in innovation, especially in digital economy, is undoubtedly of great significance to enterprises.

Yue Min, General Manager of Baiyuete Biotechnology (Shanghai) Co., Ltd.

Strong efficacy mask is still the first choice for brand star products.

Aiming at the skin care needs of specific people, providing diversified life and different scenes, ampoule essence and powerful facial mask are still the first choice for brand star products. In addition, the functional food sector is also one of the future opportunities. Baiyuete has completed the research and development of TCI999 ancient prescription bacteria with the efficacy of large-scale IRB human clinical experiment and TCI188 tooth-whitening beneficial bacteria fermentation essence, which can expand the horizontal product sales matrix for the brand. Recently, we also launched a new probiotic cream for children’s skin allergies, which will be on the market soon.

Jolie, founder of Luoyang Color

Specialization will become the core competitiveness of physical stores


After several years’ development and the change of consumer habits caused by the epidemic, online new media will gradually become the main channel, and physical stores will face a more serious traffic crisis. In the future, physical stores will definitely strive for the ability to retain customers and lock customers, and specialization will become the core competitiveness. Therefore, products and services are constant topics. As a physical chain, we need to provide consumers with differentiated products and services with visible effects.

Zhu Hong, General Manager of Guangzhou Zhongtong Biochemical Products Co., Ltd.

Meet the needs of market segments

The breakthrough point of cosmetics lies in creating products to solve the demand, just as P&G’s earliest 2in1 shampoo solved the problem of convenient hair washing, and has been leading the market for 30 years. Many of our current cutting-edge brands are meeting the needs of increasingly segmented people. No matter how big this group is, as long as it is really in demand and can form repurchase stickiness, there will be a chance to form a breakthrough point. The improvement of current information and data services can get inspiration from past experience to create products, but the key to the breakthrough point of products lies in people, and the truth that customers don’t know what they don’t know is eternal.


Zhang Chubiao, Chairman and President of Danzi Group

Brand Breakthrough Driven by Category


Generally speaking, China consumers are upgrading from basic skin care to exquisite care, and the sales of essences, creams and high-end masks will be further improved; At the same time, users’ pursuit of skin care products has entered a high-quality stage, and it is becoming more and more mature for domestic products to focus on creating high-end star items and drive brands to break through by categories. There are only a few basic categories of skin care products and make-up, and it seems that they have almost been finalized.

However, if we have in-depth insight from the perspective of users, we can find many opportunities for innovation. Taking facial mask as an example, after the basic models of facial mask and mud film, peeling facial mask, good night frozen mask, bubble facial mask and freeze-dried facial mask have appeared in the industry. Now, there are some brands that combine micro-current into the face film, and also add the effect of electronic beauty.

I think, because the market in China is large enough, as long as it can meet the needs of a small number of people, it can support the survival and development of a category or brand.

Zheng Chunying, Chairman of Galand Group

In 2023, "digital drive and efficiency are king"


In 2022, thanks to three years of digital construction, organizational change and product innovation, Galand achieved sales of +2.6% year-on-year and maintained 43,000 retail terminals; 15.04 million new consumer data assets were added. More importantly, we have also gained a lot in digital transformation. At present, the proportion of our digital camp has reached 98.8%, which is 50.8% higher than that of 2019. The proportion of digital retail reached 67.1%, an increase of 105.7% compared with 2019. Among them, Nature Hall’s digital revenue accounted for 99%, and omni-channel digital retail reached 67.2%.

Facing 2023, Galand Group will increase its revenue, that is, the target will increase by 18%; But also a substantial increase in profits; We also need high-quality growth, that is, from scale growth with only sales volume but no quality to quality value growth. To this end, we need to do the following three things well: carry out overall organizational changes; A plate of goods should begin to play a role in improving efficiency and reducing costs; Strengthen process management and improve performance management.

At present, we are in an era of increasing uncertainty, and we don’t know what will happen when we wake up every day, and the business risks of enterprises are getting bigger and bigger. Everyone should have a clear understanding of this. In the new year, we need to go hand in hand with the brave, face the severe external situation together, set higher goals and make major changes: digital drive and efficiency are king.


Rambling, just want to explain what is "culture"

Why do you want to talk about culture? Because people can’t do without culture. People practice culture all the time.

What is culture? The dictionary says: culture is the sum of material wealth and spiritual wealth created by human beings. Especially spiritual wealth, such as literature, art, education, science, etc.

Of course, the popular concept of culture is not so beautiful, probably because people like elegance, so everything they want to culture has become culture. The least funny thing is that even the toilet has become a culture. In fact, the toilet can really be a culture. Because culture is a collection of human activities and human history.

In textbooks, "culture" is a word and the label is a noun. But I always think that culture is a combination of two words, or a phrase. First, "Wen" is a noun, and the last word is "Hua", a verb.

In fact, culture is a process. The process of culture is the process that the whole human society bid farewell to primitiveness and ignorance, and to ignorance and barbarism. The process of culture is the process of human civilization.

Culture is not civilization, but only when culture exists can civilization exist. Culture is the foundation of civilization. Without culture, there is no civilization.

Therefore, as long as human beings exist, culture must exist, and as long as there are human beings, culture must exist.

This is culture.