Inclusive finance, as it literally means, is a financial business that benefits everyone. Finance has its own characteristics in the process of development. For a long time, most people still feel that finance is somewhat high, and not everyone needs or has the opportunity to get financial services. Inclusive finance, on the other hand, is committed to making the slightly cold finance serve more classes and people, especially the general public who need financial support but can’t get financial services at ordinary times.

What is inclusive finance?

Inclusive finance refers to providing financial services with appropriate cost, convenience and effectiveness to all social strata according to the principle of equal opportunity and sustainable business. The concept of inclusive finance is an exotic product, which originated from the advocacy of the United Nations in 2005. The original English text is Financial Inclusion, which literally means "financial inclusion". This direct and blunt translation can explain the original meaning and goal of inclusive finance, that is, to include more groups in the scope of financial services. Of course, the Chinese translation of "inclusive finance" means that finance generally benefits the masses, which also shows the original meaning and is more elegant.

To put it simply, inclusive finance wants financial services to reach everyone who needs them, so that the financial needs of all social strata can be met. If finance is a kind of help, then it is necessary to let this help help more people and help everyone in need.

Why push inclusive finance?

From the perspective of the financial industry itself, the financial industry has its natural preference for the choice of customers. For example, banks prefer to serve big customers and rich customers, even though these customers themselves do not need financial support such as loans. In banking practice, there is not much difference in human resources between making a loan of 100 million yuan and making a loan of 1 million yuan. However, in order to complete the business volume of 100 million yuan, those who do a single 100 million yuan only need to do one stroke, while those who do a single 1 million yuan have to do 100 strokes. The human resource cost and operating cost behind it are very different. Therefore, if only from the perspective of commercial interests, banks are willing to provide more financial services to large and medium-sized customers.

In addition, from the customer’s point of view, the internal management of large and medium-sized customers is more standardized, the statements are more credible, and their credit is generally better. Comparatively speaking, small customers have small scale, irregular internal management, and even no qualified statements can be provided, so the credit risk of small customers and inclusive customers is generally greater. Finally, the loan business is reflected in the non-performing rate index, and the default rate generated by banks as small customers/inclusive customers may be higher, and the higher non-performing rate will bring more losses.

If there are no special regulatory requirements to correct the deviation, most banks will serve large customers more, while small customers and inclusive customers will not get financial support. From the perspective of social benefits, although the large customers are large, after all, the social economy is composed of more small enterprises or micro-enterprises, and the inclusive enterprises attract more employed people and maintain more people’s livelihoods. If small customers/inclusive customers do not get enough financial support, it will not be conducive to the all-round and healthy development of the national economy.

Since the financial industry itself is easy to form the deviation of the above-mentioned service targets, it needs external forces to correct it. This is why the supervision of the United Nations and many countries will give special impetus to inclusive finance.

Where is the difficulty in inclusive finance?

Heard a famous professor describe inclusive finance (SME loan problem), he said: "SME loans, banks do, banks die;" If banks don’t do it, SMEs will die. " Although this description is extreme, it also reflects some actual situations. Small and medium-sized enterprises (SMEs) are weak in their ability to resist risks due to their small size, large operational uncertainty, and opaque information, and are prone to problems such as dishonesty of business owners. After banks put in loans for SMEs, the probability of bad loans is indeed not small. In reality, many banks’ business practices have repeatedly proved that inclusive finance/SME loans are difficult to do. Bank employees often find that bad loans appear in the loan portfolio one after another shortly after banks increase the investment of small and medium-sized enterprises. Compared with large and medium-sized enterprises, the loan of Pratt & Whitney customers takes a shorter time from delivery to non-performing loans, and the number of non-performing loans appears more. Even some banks are caught in the quagmire of continuously collecting the non-performing loans of Pratt & Whitney/SMEs shortly after the establishment of SMEs or inclusive finance Department.

In fact, no matter how high the non-performing rate of Pratt & Whitney or small and medium-sized customers is, banks can’t do business, as long as the income can cover the risks, that is, related businesses need to raise interest rates to make up for the losses caused by credit risks. However, since inclusive finance is Pratt & Whitney, the characteristics of Pratt & Whitney determine that inclusive finance can’t charge too high interest rates or handling fees. Since the risks and benefits are not equal, it is more likely that the bank will eventually bear the actual losses as a result of inclusive finance business.

Of course, the benefits of inclusive finance should be judged not only by the economic benefits of the business, but also by the overall social benefits. But if a business is risky and easy to cause losses, the difficulty of business development is also obvious.

What should inclusive finance be like?

Although inclusive finance has its development difficulties, the development of inclusive finance still needs to take into account both economic and social benefits. The development of inclusive finance needs to pay attention to "four characteristics", namely, inclusiveness, convenience, availability and commercial sustainability. Only by developing inclusive finance into an inclusive, convenient and sustainable business can inclusive finance benefit more social classes and enable banks as commercial institutions to continuously develop inclusive finance services.

Inclusive finance should expand its service coverage, expand its audience as much as possible, and let all those who want to get financial services have the opportunity to get services. In fact, according to the statistics of the World Bank, by 2017, 31% of adults in the world still don’t even have a bank account, let alone financing services and other more complicated services.

Countries around the world have actually done a lot to expand the inclusiveness of inclusive finance. For example, in June 2016, Mexico launched the National inclusive finance Strategy to accelerate the promotion of more than half of the population excluded from the formal and regulated financial system to obtain financial services; In July 2016, Mozambique launched the new inclusive finance Strategy, which increased the accessibility of financial services from 24% to 60%; Peru launched the National inclusive finance Strategy in 2015, and the government strives to ensure that at least 75% of adults can use trading accounts by 2021.

Inclusive finance also needs to enhance accessibility and business sustainability. In this regard, the Grameen Bank founded by Muhammad Yunus is a famous case. Up to now, the bank has issued $37.58 billion in unsecured loans, and the corresponding number of borrowers is as high as 10.45 million. In other words, the average amount borrowed by each borrower is only $3,600. The bank labels itself as a bank for the poor, and currently operates in 81,678 villages in Bangladesh (accounting for 94% of all its villages). Grameen Bank even provides interest-free loans to beggars to help them build their financial capacity so that they don’t have to beg any more. According to the information disclosed by the bank, 21,383 beggars have given up begging and achieved self-sufficiency. The loan recovery rate of Grameen Bank is as high as 96.71% (as of November 2023), which makes the bank have basic business sustainability. Grameen Bank has also become a model for inclusive finance to learn from, and its founder Professor Yunus won the Nobel Peace Prize in 2006.

Although inclusive finance is a manifestation of banks’ social responsibility, sometimes banks can give up some commercial interests in order to fulfill their social responsibility. After all, banks are still commercial organizations, and it is not difficult to bear the loss or loss at one time. However, in the long run, the inclusive finance business itself will not be sustainable. The society needs charity, and the government can also make financial arrangements, but inclusive finance is not charity, it is a part of the business of commercial banks after all, and inclusive finance with sustainable development has vitality.

What are the specific ways to develop inclusive finance?

Many business models have been formed in the practice of inclusive finance, and each model has its advantages and disadvantages. It is hard to say which model can win the world. Various specific models and measures for developing inclusive finance jointly promote the development of inclusive finance.

The most famous model in inclusive finance is the credit factory model, because it was first proposed by Temasek, also known as Temasek model. The credit factory model regards credit as a factory assembly line to produce products, and its characteristics and advantages lie in product standardization, business batch, process intensification and personnel specialization. The core of the credit factory lies in the link design of the process, that is, bank employees can be responsible for several links without mastering the whole process. This factory model can make the processing efficiency of small and medium-sized loans more efficient and the business more standardized. Both China Construction Bank and Bank of China have introduced the credit factory model to develop their own loans for SMEs. Of course, credit factories also have bottlenecks. For example, credit products themselves are not personalized enough, and they can’t cope well with some personalized inclusive finance needs.

Another well-known mode in inclusive finance is IPC mode. IPC is a German company, whose full name is International Project Consulting GmbH, that is, an international project consulting company. It has developed the methodology and operational means of SME credit operation, such as report restoration and precise risk control. For example, cross-checking is one of the core technologies of its loan analysis and evaluation, and the information is verified and judged by means of SME account books, contract information, product receipt and issue documents, water and electricity bills, tax bills, and interviews with parties and third parties, so as to obtain an objective evaluation of the enterprise. Using IPC mode to carry out business does not change the main flow of bank credit, so it is easy to start. IPC is a kind of relational credit with high viscosity, which embodies the characteristics of small and beautiful. However, its operation mode is too nonstandard and difficult to copy, so there is a bottleneck. In addition, the production tools used in the model are also somewhat backward compared with the big data analysis methods that are more widely used at present.

In China, the SME loan model in inclusive finance combines the popularity of digital finance, thus developing other distinctive business models, such as the micro-online business model. The micro-online business model is also the model of digital credit. Its advantages are reflected in the overall subversive innovation and the use of big data for risk control decision-making, which brings fast, convenient and better user experience unique to the mobile Internet era, and brings extremely low operational and decision-making costs to bank operations. However, this model also has its limitations. There is a wall between social data and transaction data, and there are restrictions on the transformation of social scenes into business traffic, and there is a deviation between data and reality.

In addition, in the credit business of inclusive finance and small and medium-sized enterprises, China has also developed the Taizhou model, or the super loan officer model. The representative financial institution of this model is the local small and medium-sized banks in Taizhou. After independent exploration of localization, Taizhou mode adopts local market positioning, combined with meticulous management system and more in-depth credit technology to cultivate a more suitable local credit culture. Its core lies in building a relational credit scene through community marketing, increasing the sources of information acquisition and realizing 360 due diligence. That is to say, through a super loan officer who is familiar with the local situation, as the core person to carry out business, because the business is all local, this loan officer can fully grasp the situation of the clients in inclusive finance, and then decide whether to launch credit. This model is more in line with the local economic characteristics, and its ideas of "time is more important than price" and "repayment willingness is more important than repayment ability" in inclusive finance are refreshing.

For banks, developing inclusive finance’s business is like "eating meat in the cracks of bones". Although it is not so delicious, it can be a sustainable business and can produce greater social benefits. For people who urgently need inclusive finance’s services, inclusive finance needs more than icing on the cake. The development of inclusive finance will be more conducive to the balanced, harmonious and sustainable development of the whole society.

[The author Xue Jian is the president of a bank branch, and an expert in the L/C Group and Forfaiting Group of the Banking Committee of China National Committee of the International Chamber of Commerce]

　　According to the financial statistics released by the People’s Bank of China on August 11th, at the end of July, the balance of broad money (M_2) was 285.4 trillion yuan, up 10.7% year-on-year, and the growth rate was 0.6 and 1.3 percentage points lower than that at the end of last month and the same period of last year respectively. In the first seven months, RMB loans increased by 16.08 trillion yuan, an increase of 1.67 trillion yuan over the same period of last year. In July, RMB loans increased by 345.9 billion yuan, a year-on-year decrease of 349.8 billion yuan.

　　According to preliminary statistics, the scale of social financing in the first seven months totaled 22.08 trillion yuan, 206.9 billion yuan more than the same period of last year. In July, the scale of social financing increased by 528.2 billion yuan, 270.3 billion yuan less than the same period of last year.

　　Experts believe that on the whole, the financial data in July was lower than market expectations, mainly due to short-term fluctuations caused by overdraft effect and delayed release of financing demand, which does not mean that the process of wide credit has changed. At present, the macro-policy control is increasing, and the credit downturn will not last.

　　"The financial data in July was less than expected, mainly due to three reasons: First, the economy is in a weak repair period, the recovery situation is not stable, and the financing demand of the real economy is still weak; Second, the scale of social financing and RMB loans unexpectedly rebounded and grew rapidly in June, and the credit supply of financial institutions was rushed ahead of schedule, which overdrawn the credit demand in July to some extent; The third is seasonal factors, and July is usually a small month for credit. " Dong Ximiao, chief researcher of Zhaolian, said.

　　Wang Qing, chief macro analyst of Oriental Jincheng, said that the high credit impulse in June had an overdraft effect on the credit demand in July, which would significantly increase the monthly fluctuation of new loans. This phenomenon appeared many times in April, July and October, 2022. At the same time, although the expectation of steady growth continued to improve in July, the incremental policy was limited, and the economic recovery was still weak, especially in the real estate market, and the credit demand of enterprises and residents was not strong. In addition, the interest rate cut in June and the lowering of the quoted interest rate (LPR) in the loan market may have formed a strong downward expectation of interest rates in the market, causing some enterprises or residents to postpone financing needs in order to wait for lower financing costs.

　　By sector, in July, household loans decreased by 200.7 billion yuan, of which short-term loans decreased by 133.5 billion yuan and medium-and long-term loans decreased by 67.2 billion yuan; Loans from enterprises and institutions increased by 237.8 billion yuan, of which short-term loans decreased by 378.5 billion yuan, medium-and long-term loans increased by 271.2 billion yuan, and bill financing increased by 359.7 billion yuan; Loans from non-banking financial institutions increased by 217 billion yuan.

　　"We should attach great importance to the problems of weak confidence in the household sector and sluggish market demand, make efforts from the demand side as soon as possible, speed up the adjustment and optimization of housing purchase restriction and loan restriction policies, continue to strengthen the implementation of differentiated housing credit policies, and comprehensively reduce the down payment ratio and cancel ‘ Recognizing the house and the loan ’ Measures such as reducing the interest rate of stock loans. " Dong Ximiao said that the current adjustment of housing credit policy mainly focuses on supporting rigid housing demand, and more powerful measures should be taken to support improved housing demand. At the same time, accelerate the adoption of more comprehensive measures to stabilize and expand the large-scale consumption of automobiles and homes.

　　In July, Politburo meeting of the Chinese Communist Party focused on the three goals of "expanding domestic demand, boosting confidence and preventing risks", and proposed to strengthen macro-policy regulation, countercyclical adjustment and policy reserve, which clearly released the signal of supporting the real economy. Wen Bin, chief economist of China Minsheng Bank, believes that policy bottoming and economic accumulation will drive the subsequent stable credit expansion and credit structure optimization, and further enhance the momentum of steady economic recovery.

　　"A series of policy combinations introduced in July are highly targeted, which will effectively alleviate the operating pressure of private enterprises, accelerate the recovery of the real estate market, promote the development of small and medium-sized enterprises, stimulate residents’ consumption, expand consumption and investment, improve growth expectations, and accelerate the promotion of credit repair." Wang Yunjin, a senior researcher at Zhixin Investment Research Institute, also believes that the policy level is expected to continue to increase in the third quarter. The People’s Bank of China may comprehensively consider various tools of monetary policy and continue to support credit expansion by lowering the RRR, structurally lowering interest rates, and guiding banks to lower the interest rate of existing mortgages.

　　Dong Ximiao said that in the past three years, China has not implemented a strong stimulus policy, and there is a large room for monetary policy adjustment, and policy tools and policy reserves are relatively rich, so it is possible to increase implementation. At present, the weighted average deposit reserve ratio of financial institutions in China is about 7.6%, and there is still room for RRR reduction. At the same time, we should further deepen the reform of interest rate marketization, give play to the role of LPR formation mechanism reform, and guide the market interest rate to continue to decline. (Economic Daily reporter Yao Jin)

The preliminary test of Nortel 2017 has ended. How many dead ringer have you seen?

Special feature of 1905 film network　 The preliminary performance test of Beijing Film Academy in 2017 is drawing to a close, and the spectacular scene of Karry’s appearance shows people the influence of the stars. Compared with star candidates, many white candidates are often not so easily noticed by the media.

For example, Xiao Bian found a familiar face in the "dead ringer" atlas plan made by 1905 Film Network in 2013. At that time, we called her "Su Yan Bidai Syulan". Three years later, she changed from a young art candidate to the first post-90 s "film queen" in the history of Hong Kong Academy Awards, and everyone remembered her name — — Spring and summer.

I took the Nortel Art Test in spring and summer for 13 years.

This year, in addition to star candidates such as Karry, Milk Lin, Zhang Yijie, X-light and Haofei Li, 1905 Film Network also "captured" many familiar "dead ringer": Wallace Huo, Liu Shishi, Sun Honglei, Wu Xin, Zhu Fangyu, Liu Junlie … … Similarity varies from 50% to 90%. For these amateur candidates with artistic dreams, having similar faces and close temperament with popular stars may make their acting career start more smoothly. Whether they can become the next "film emperor" or "film queen", let us wait and see.

Karry Nortel Art Test attracted people to watch.

Karry：TFBOYS is the lead singer and once starred in Zhang Yimou. It is reported that the topic of Karry’s first recitation was lermontov’s Sail, and his performance was described by his classmates as "very explosive". Because the onlookers were too enthusiastic, Karry jumped out of the window on the day of the exam.

Milk Lin fights Nortel again.

Coco; Milk Lin：In 2008, the opening ceremony of the Beijing Olympic Games became famous at one fell swoop. Later, he appeared in the new version of A Dream of Red Mansions and Beauty’s Calculation. According to the requirements, Milk Lin has prepared the talent of poetry reading like other candidates, but she said that the specific articles need to be kept secret.

Zhang Yijie, who debuted as a child star, stole from Guan Xiaotong before the exam.

Yijie Zhang：Zhang Yijie, who made her debut as a child star, has participated in more than 20 film and television dramas, such as Xuanyuanjian, Yuanjian, Yuanjian, Yuanjian, Yuanjian, etc. Now she has signed a contract with Zhengyang Studio and has become a small fresh meat favored by Zhengyang. He revealed that the topic of his first recitation was Che Guevara, and before taking the exam, he also asked Guan Xiaotong, a fellow cast member, for advice on the exam experience.

X-light has a guest appearance this year.

X-light:X-light, born in 2000, participated in the talent show "Burn Boys". In 2016, he joined the "X Nine Boys Group" as a dancer and made a guest performance in the movie "Catch the Demon 2". In X-light’s view, popularity did not bring pressure. He felt that he was an ordinary examinee.

Nortel’s surprise starringHaofei Li

Haofei Li：She has starred in the TV series 49 Days Sacrifice and the movie Nezha, and won the Best Newcomer Actress Award at the 18th Shanghai International Film Festival. Haofei Li revealed in an interview that he had declined the invitation of some TV series, just to concentrate on preparing for the art test and the college entrance examination.

Next page: Art candidates bump into Wallace Huo, Chen Xiao, Liu Renna, Andrew and Ma Yuke.

　　Seimi Zhang, June 4 (Xinhua) Recently, the word "stall economy" has been completely popular, and the number of related Weibo topics has exceeded 600 million. Many places have set up vendors’ standard points to encourage the development of stall economy.

　　Set up vendors’ standard points in many places to develop stall economy

　　According to incomplete statistics, up to now, there are at least Shanghai, Jinan, Nanning, Zhengzhou, Nanjing, Chengdu, Hefei, Xiamen, Shaanxi, Liaoning, Jiangxi, Gansu, Changchun, Hangzhou, Changsha, Shijiazhuang, Nanning, Qingdao, Yichang, Huanggang, Deyang, Panzhihua, Guang ‘an, Nanchong, Ziyang.

　　Data map: stall economy. Zhongxin jingwei photo

　　Ying Xiwen, head of the macro-regional research team of the People’s Bank of China think tank, pointed out in an interview with Zhongxin Jingwei client that the stall economy has always been a "gray zone" in China’s urban economy, and its existence has certain rationality, which has alleviated the employment pressure to a certain extent, promoted the development of the tertiary industry, and at the same time activated the market and stimulated economic development.

　　Zhang Zhixin, an associate professor at the School of Urban Economics and Public Administration of Capital University of Economics and Business, told the client of Zhongxin Jingwei that liberalizing the development of stall economy can meet people’s consumption demand, especially during the epidemic period, stall economy brings convenience to people’s shopping, and at the same time increases the fireworks in the city, which also meets the current requirements for epidemic prevention and control.

　　The first Shanghai Nightlife Festival was launched on June 6th.

　　On June 3rd, the press conference of Shanghai Municipal Government revealed that Shanghai will hold the first Shanghai Nightlife Festival from June 6th to June 30th. Create a new image of night Shanghai with fireworks, Shanghai flavor, fashion trend and international style.

　　In addition, recently, Shanghai Urban Management Law Enforcement Bureau formulated and issued the Guiding Opinions of Shanghai Urban Management Law Enforcement Bureau on Optimizing the Business Environment, and Shanghai will support the development of new consumption formats. Promote the economic development of the night market, cooperate with local governments and relevant administrative departments to scientifically set up the night market, guide the night market to implement the management subject and implement merchant autonomy. Support specialty stores to carry out "external placement" operation, and implement refined management of external placement time and placement scope.

　　Jinan proposes to develop "small store economy"

　　On June 2nd, Liu Yanqiu, director of Jinan Municipal Bureau of Commerce, said at the press conference held by Jinan Municipal Party Committee and Municipal Government that Jinan would rationally release the street stall economy, and vigorously develop the night economy, promote consumption transformation and upgrading, and increase jobs by upgrading the IP brand of the night economy, cultivating the theme blocks of the night economy, holding special activities of the night economy, and building the brand of the night economy and culture.

　　Jinan also proposed to develop "small store economy", optimize the access process of "small stores", shorten the time limit for examination and approval, and guide various formats to extend business hours; Support catering stores to increase snack categories and rest places to increase consumers’ stay time; Moderately allow businesses to make personalized shop signs, shop signs, beautiful Chen and street artists to sing, and increase the employment opportunities of urban residents.

　　Nanning makes it clear that minor violations of urban management laws and regulations will not be punished.

　　On June 2nd, the headquarters office of "Beautiful Nanning Clean, Smooth and Orderly Action" issued "Guiding Opinions on Doing a Good Job in Services such as Occupation Management, Road Market and Mobile Vendors", which came into effect on the 2nd and is valid until December 31st this year.

　　The "Opinions" clarify that in order to protect the economy, temporary stalls are allowed to be opened near residential concentrated areas to guide self-produced and self-sold farmers and mobile vendors to regulate their operations; Encourage the use of idle areas inside and outside the community, set up temporary stalls, and where conditions permit, set up the morning market and night market. The "Opinions" also make it clear that enterprises and operators will not be punished for minor violations of relevant laws and regulations on urban management due to their production and business activities. In principle, no booth fee, booth rent and other fees will be charged to operators and mobile vendors who occupy the roads in permitted areas.

　　Demonstrative zones of night economic agglomeration are arranged around Zhengzhou.

　　On June 2nd, Zhengzhou issued "Opinions on Implementing People-Centered Development Thought and Doing Better Work for the People", in which it was mentioned that each county (city, district) and development zone should rationally arrange one or two demonstration zones of "night goods, night shopping, night appreciation, night tour and night health" and hold one or three night economic theme activities. To carry out the selection of night economic activities in counties (cities, districts) and development zones, the municipal finance will reward the top three with 1 million yuan, 800,000 yuan and 500,000 yuan respectively.

　　On the evening of June 2, Zhengzhou Jiankang Road Night Market was very lively. Zhongxin jingwei photo

　　In addition, all counties (cities, districts) and development zones in Zhengzhou should clearly plan their distribution, implement management measures, make full use of public places such as squares and parks and idle land, and set up bazaars and characteristic flea markets according to the principles of fixed time, fixed place, fixed format, fixed expenses and fixed management.

　　Nanjing added 1,410 temporary outside stalls.

　　On May 1st, Nanjing Urban Management Bureau issued "Guiding Opinions on Doing a Good Job in Service Management of Temporary Outside Stalls during Epidemic Prevention", requiring that obvious signs should be set up in temporary outside areas, stalls should be numbered, business items, business hours and safety tips should be publicized, and garbage should be collected separately at the site.

　　On the basis of the existing 3,400 temporary stalls, Nanjing Urban Management Bureau added 134 temporary external stalls in the city this year. The area, scale and time period of setting up temporary external stalls in this opening need to be reviewed by the urban management departments of all districts. The urban management law enforcement department will resolutely investigate and deal with illegal acts such as occupying roads and unlicensed mobile stalls.

　　Chengdu plans a more elaborate stall policy version 2.0

　　On March 14th, Chengdu issued "Chengdu Urban Management Five Permits and One Persist in Coordinating Epidemic Prevention and Control to Help Economic Development". On the premise of ensuring safety, not occupying blind roads and fire exits, not infringing on the interests of others, and doing a good job in epidemic prevention and control, cleaning and sanitation, it is allowed to set up temporary stalls, allow street shops to operate outside the door, allow large shopping malls to carry out occupation promotion and allow mobile vendors to sell. As of May 28th, Chengdu has set up 2,230 temporary road stalls and stalls, allowing 17,147 temporary crossing points and 20,130 mobile vendors, increasing employment by more than 100,000 people.

　　According to the Chengdu Urban Management Committee, Chengdu is planning a more precise and precise version of the policy 2.0, so as to realize the organic unity of standardized and orderly occupation of roads, clean and tidy city environment, convenient and fast life for citizens, more active urban consumption and stronger market atmosphere.

　　Hefei stalls are divided into "forbidden areas" and "diversion areas"

　　The setting area of Hefei stalls is divided into "forbidden area" and "diversion area". Among them, the "forbidden area" refers to the main roads, window units, squares, bridges (including footbridges), underground passages, the periphery of office areas, the entrance and exit of the campus within 100 meters, and other areas where stalls are not allowed to be set up as stipulated by laws and regulations. In addition to the forbidden areas, the areas outside the forbidden areas shall be demarcated by the district governments and development zone management committees and announced to the public without affecting the lives of citizens and traffic, and shall be standardized and managed according to the standards.

　　There are 37 stalls in the "grooming area" to provide convenience for the public. In addition to 37 temporarily defined stalls, there are some seasonal or temporary convenience stalls in Hefei, mainly including watermelon temporary sales outlets, breakfast carts, kiosks and so on.

　　Xiamen has been trying out the "booth" since 2019.

　　Since June last year, the trial of "booth" has been carried out, and 50 "booth" of various types have been built in Xiamen, providing 1150 booths. In addition to the autonomy of business households, urban management and law enforcement departments also cooperate with relevant responsible units to do a good job in food safety and environmental sanitation management at these "stalls".

　　Xiamen Urban Management and Law Enforcement Bureau said that it will further communicate and coordinate with relevant departments, make full use of idle venues, roads with few cars, beaches, etc., and establish flea markets, gourmet streets, fruit markets, etc. in a time-limited manner to bring more mobile vendors into orderly management.

　　For the first time at the provincial level in Shaanxi Province, the "Four Permits" for occupying roads were put forward.

　　On May 27th, Shaanxi Province issued a notice, proposing that "street shops in urban areas should be allowed to operate without affecting pedestrian access and ensuring safety, large shopping malls should be allowed to occupy the road for promotion, temporary stalls should be opened in residential areas, and mobile vendors should be allowed to occupy the road for operation at a certain time and area". This is the first time at the provincial level in Shaanxi Province that the "four permits" on the occupation of roads have been put forward.

　　At the same time, Xi ‘an plans to set up 100 vegetable morning markets, 100 night market barbecue centralized management areas and 100 temporary food stall sites this year.

　　Spreading economic related topics into hot search professional households

　　Source: Weibo screenshot

　　In the past few days, Weibo topics such as # Street Economy # # Urban Management called vendors to set up stalls # # Street Cars # have been on the hot search list. As of 23: 30 on June 3, the reading volume of # Street Economy # Weibo topic has exceeded 630 million, with more than 100,000 discussions.

　　Source: Weibo User Comments Screenshot

　　Spread the economic fire all over the country, all over the network. Netizens have said: "It is suggested that every city should leave some places for stalls, not sneaking stalls but civilized stalls, which will not affect traffic and the environment, but also increase income." "Stalls, night markets, so fireworks, like it." "The stall is really convenient and affordable and gives the community a sense of life."

　　Source: Weibo User Comments Screenshot

　　At the same time, netizens have also given advice to the economic development of the stalls: "The bottom line of maintaining hygiene, exclusive areas and food safety should also be adhered to." "It is allowed to set up stalls, but it can’t be arbitrarily placed, and a new harmonious and win-win economic order will be established." "Don’t overdo it, don’t be across the board."

　　Expert: Letting go of the stall economy does not mean letting go of responsibility.

　　During the development of stall economy, it is inevitable to cause some urban management problems, such as sanitation and pollution, traffic congestion, noise disturbing people, insecure commodity quality and safety, social security and tax evasion.

　　The essay suggests taking this opportunity to solve the long-standing problem of standardizing stall economy in one fell swoop. The first is to register and manage the practitioners in the stall economy. The second is to limit the space and time of operation to avoid affecting traffic. The third is to strengthen the control of health pollution and establish an emergency management system for epidemic prevention. The fourth is to set up a service quality supervision mechanism to protect consumers’ rights and interests. The fifth is to improve management efficiency with the help of Internet thinking, such as online application, registration and tax filing.

　　Zhang Zhixin said that letting go of the stall economy does not mean letting go of the responsibility, nor does it mean giving up the law. In terms of food safety, environmental pollution and other aspects related to the vital interests of the people, urban law enforcement departments must investigate reports, investigate violations and enforce the law strictly. But at the same time, we should avoid overcorrection and one size fits all. (Zhongxin Jingwei APP)

Special feature of 1905 film network Comedy movies starring directors, screenwriters, writers, etc. recently announced that they will be scheduled for the first day of the New Year in 2023 and enter the "Spring Festival file".

This is also the re-cooperation between director Su Lun and Lei Jiayin, and Zhang Xiaofei returns to the Spring Festival archives again after the excellent works of the Spring Festival archives, and often switches seamlessly between "Goddess" and "Female Nerve", full of joy.

The film tells the story of Lei Jiayin and Zhang Xiaofei’s unexpected exchange of bodies and family members with a crush on Zhang Xiaofei after their blind date, which led to a strange "exchange" journey with laughter and tears.

There are five differences in the following two posters about this film. How many did you find in the message area?

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

Source: People’s Daily Online-People’s Daily Overseas Edition

Scenery of Aershan National Forest Park (photo of drone). Xinhua News Agency reporter Lian Zhenshe

Tourists watch the float parade in Aershan City, Xing ‘an League, Inner Mongolia Autonomous Region. Xinhua News Agency reporter Li Zhipeng photo

In September, the coolness in the Daxinganling forest area grew stronger, but the lush small town of Aershan was booming. On September 2-3, the 2023 China (Aershan) Tourism Conference, co-sponsored by the Ministry of Culture and Tourism, Xinhua News Agency and the People’s Government of Inner Mongolia Autonomous Region, was held in Aershan City, Xing ‘an League. Representatives of cultural and tourism industries from all over the country gathered in this small town famous for tourism to talk about the "cross-border" integration of tourism and promote green development.

Promote industrial integration

Talking about the Multiple Values of Tourism

During the tourism conference, theme forums such as "Green Development of Cultural Tourism Integration", "Tourism Promotes Exchanges and Blending among Ethnic Groups" and "Tourism Promotes Rural Revitalization and Helps Common Prosperity" were held successively. Dozens of experts and representatives talked about the integration of cultural tourism industry, and talked about the multiple values of tourism in ethnic cultural exchanges and blending, regional development and industrial upgrading.

"Tourism is an important channel for exchanges and mutual learning between different regions and cultures." Shan Gangxin, director of the Resource Development Department of the Ministry of Culture and Tourism, said that in recent years, all localities have actively promoted industrial integration, enriched the supply of tourism products, and promoted exchanges, exchanges and blending among ethnic groups.

"Tourism has changed the life of Aunt Ding’s family." Rao Xiangbi, deputy director of the Yunnan Provincial Department of Culture and Tourism, introduced at the meeting that Ding Dama’s family in Gongshan County, Nujiang Lisu Autonomous Prefecture has six ethnic groups. As the earliest person in the local area to set up a family inn, Ding Dama passed on the ethnic integration family culture to tourists, which was popular among tourists and it was hard to find a room in the peak season.

According to "2023 China Tourism and Vacation Development Report" released by china tourism academy during the Tourism Conference, the development of China’s holiday industry has initially formed such modes as linkage development of scenic spots, creation of accommodation scenes and development of industrial clusters. Tourism "cross-border" and "out of the circle" promote industrial integration and constantly broaden the tourism format. Sanhuali Resort with "Agriculture+Cultural Tourism", Tsingtao Brewery Garden with "Industry+Cultural Tourism" and Cool Play Town with "Sports+Cultural Tourism" in Ke Qiao, Shaoxing, and other industrial integration practices, break through industrial barriers and enhance regional development value.

Promote common prosperity

Discussion on focusing on rural revitalization

At the meeting, the Ministry of Culture and Tourism and Xinhua News Agency jointly launched the activity of "I design for the countryside", and at the same time held the awarding ceremony of national ski resorts and national key villages and towns for rural tourism.

"Rural tourism can organically combine rural excellent traditional culture, natural local features and modern tourism needs, and promote rural industrial integration, improve living environment and increase villagers’ income." Zhang Xiaoli, Director of the Rural Tourism and Creative Products Guidance Division of the Resource Development Department of the Ministry of Culture and Tourism, introduced at the forum.

"In recent years, all parts of Inner Mongolia have actively explored the path and mode of rural tourism development and created a number of demonstration villages to help rural revitalization." Wei Zhiguo, deputy director of the Inner Mongolia Department of Culture and Tourism, said.

The exhibition "Ten Years in Aershan" was held during the conference. Ten years ago, most people in rural areas of Aershan lived in old houses with "boards and mud", and the forestry resources on which they depended for their livelihood were gradually exhausted and their living conditions were poor. In 2012, the commercial logging of natural forests was completely stopped in Aershan City, and the ecological construction was re-dressed in green for the forest area. Forestry workers "put down their axes as tour guides", and tourism gave this small town a new vitality.

In the past 10 years, the number of tourists received in Aershan has increased from more than 2 million to more than 5 million. In the first half of this year, the number of tourists received by Aershan City increased by 6 times year-on-year, achieving a tourism income of 1.65 billion yuan. Today, nearly half of the population in Aershan is engaged in tourism. As tourism becomes more and more popular, the lives of ordinary people are getting more and more prosperous.

Advocate harmonious symbiosis

Suggestions on the development of green tourism

The theme of this tourism conference is "Green Development of Cultural Tourism Integration". Experts and representatives put forward suggestions on the development of green tourism market, product design, resource development and business philosophy to promote the development of green tourism.

Tang Xiaoyun, vice president of China Tourism Research Institute, said that in recent years, a variety of green tourism products in China have attracted much attention, and forest baths, hot spring baths, grassland tours, diving, skiing, mountaineering and hiking have continuously catalyzed the development of the green tourism market.

Lihong Fu’s travel agency launched a study tour on forest ecology. She took her children into the deep forest and picked up pine cones and needles on the ground. "Nature is the best raw material for artistic creation." Lihong Fu said that she started a study tour group to let children know about forest culture and feel the concept of harmonious coexistence between man and nature in artistic creativity.

Next to the venue of the tourism conference is the forest oxygen bath road in Aershan City. When tourists walk up the mountain road, it is not difficult to find that the steps are composed of abandoned train track sleepers, which not only has historical vicissitudes, but also reflects the green tourism development concept. The Lujiaowan Hot Spring Holiday Camp in Aershan City adopts overhead design to protect the original ecological function of the grassland under the building.

"We will actively develop green tourism with intensive resources, environmental protection, energy saving and low carbon, and sharing between host and guest." Tang Xiaoyun proposed that the national cultural and tourism system should further strengthen the protection of resources, improve the efficiency of resource utilization, improve the quality of green tourism services, and vigorously promote the formation of a new trend of civilized, healthy and green tourism.

(Xinhua News Agency, Hohhot, reporter He Shuzhen)

On my social media, that photo appeared again and again. A young woman was lying in a hospital bed, unconscious, with a breathing tube in her mouth. Her thick black eyelashes and curly black hair outline her young face. The post is written in Persian, and my mastery of this language can only be regarded as a primary level. I brushed these posts and continued my daily routine: seeing a doctor, teaching, and constantly urging my 17-year-old daughter Laila to fill out her college application.

As the days passed, the story became well known. The photo shows Mahsa Gina Amigny, a 22-year-old girl who has just been admitted to the university. While vacationing with her family in Tehran, she was detained by the "moral police" because of her loose headscarf. In the detention center, she was beaten and taken to the hospital, and eventually died of her injuries. Her dream was to become a lawyer, but she was disillusioned by a wisp of floating hair.

The news of her death spread through a photo. It was a photo of her parents hugging and crying in the hospital, which was shared by a reporter on Twitter. This tweet caused widespread protests, led by girls and women. My news source has become an ocean of photos of young girls. They wear black eyeliner like my daughter Lila-in the video, they laugh, cook and dance. However, many of them, Billera is still young, so they disappeared and even were murdered.

Iran was not like this. The Islamic Revolution in Israel in 1979 overthrew an oppressive monarchy and promised freedom. But from the perspective of my third-grade student at that time, everything became more depressed as time went by. Schools have become single-sex and headscarves have become mandatory. It started as a scarf, and later it became "Manteo", a loose, knee-length raincoat-like coat. But the color can only be brown, black, gray or navy blue. Pants must be worn below. Schools check from time to time, and moral police in the street look for people who violate the rules. If you are caught, you will be whipped.

In 1984, we pretended to attend a medical conference and fled Iran. We each took only one suitcase. It was not until a few hours before we boarded the plane that I knew we were leaving and would never come back. In Massachusetts, I started my eighth grade life. My Iranian part was sealed up by me-until last autumn, which forced me to recall those times.

I remember soldiers knocking at the door and searching for counter-revolutionary materials. They sat on my parents’ bed and quickly played all our videos backwards. Mostly Pink Panther, but those men don’t find it interesting.

I remember cutting my hair short and pretending to be a boy so that I could ride a bike without being bound by a headscarf. One day, I inadvertently put on pink shorts and exposed my girl identity. When those Nissan patrol cars chased me, I understood the meaning of "fight or flight". I escaped.

I remember the consequences of intellectual dissent. My aunt was expelled from dental school because she was accused of reading opposition newspapers. My cousin was forced to "repent" on TV and then executed. Another cousin was imprisoned many times because of his faith. He had cigarette burns on his arm and his nails were pulled out. He finally escaped, but his wife was killed at the age of 21.

Those memories are like dreams, awakened by images on social media. Girls and women in the video, screaming "Zan, Zendegi, Azadi"-"Women, Life, Freedom", bravely walked towards bullets and batons. Every day, the number of deaths and arrests is increasing.

A 52-year-old surgeon protested against the arrested protesters and the use of ambulances to transport security forces at a rally in front of the headquarters of the Medical Association. The doctor’s name is Parisa, and it is said that he was later shot and killed by agents.

All this makes my heart ache, and so does the silence around me. I live every day like a machine, thinking about all the unfairness. Why are people like Laila free to apply for universities and express their opinions, while girls in Iran are subjected to unspeakable punishment for demanding basic human rights?

I can take care of patients. But in Iran, my colleagues are threatened by taking care of injured protesters. They were held in solitary confinement and even murdered. Dr. Ida Rostami, 36, bravely provided treatment for injured protesters. She told her mother that she was coming home, but she never came back. When the police asked her mother to identify the body, they said that Ida had died in a car accident. But her body tells a different story. Her eyes were removed, her face was smashed, and her hand used to treat patients was broken.

So is Dr. Parrisa Bachmani. The official report said that she died in a car accident. The story repeats itself again and again. Protesters disappeared and were later reported to have jumped off a building or died in a car accident. I feel lonely and out of touch with the community. That was my home for 25 years.

One Wednesday, I met an Iranian-American colleague in the clinic corridor. Where the patient was waiting, we were in tears. We started to hold Zoom meetings every week to support each other. Campus communities have also become active. Everyone is involved, from young female postdoctoral fellows who have just arrived in the United States to retired professors. Our reaction is direct and strong. Usually calm men and women cry.

We ask the non-Iranian community to support us. They did it. Every message, email, signature and solidarity has become our strength. The community stands up, speaks, and amplifies our voices. At such an easier time to be silent, they chose to stand on our side.

As the Persian poet Saadi wrote in Bani Adam a thousand years ago, human beings are like a body, and everyone is a part of the body, created by the same essence. When one part is injured, the other part can’t be safe. If you are indifferent to the suffering of others, you are not worthy of being human.

A quarter of doctors in the United States are international graduates. Our roots are all over the world, spanning generations. Our sense of belonging comes from embracing all forms of humanity. See the injured people and stand beside them. Send text messages of support and sign petitions. Whether for Iran, Ukraine, Afghanistan, Turkey or Sudan, these actions connect us like a part of the body.

# Iran #

Fashion, as a dynamic theme, plays an extremely key role in contemporary society, and its influence has gone beyond the simple clothing and appearance, extending to many levels of culture, society and psychology. With the passage of time, we can clearly see that some exciting trends are shaping this field.

First of all, with the increasingly prominent environmental problems, people began to pay more attention to the impact of the clothing industry on the natural environment. Traditional fashion production and consumption patterns lead to resource waste and environmental damage. This situation has aroused people’s concern about sustainability, and many fashion brands and designers have begun to reflect on their production methods and materials used.

Sustainable fashion emphasizes the consideration of environmental, social and economic influences in the process of design, production and consumption. This trend is not only reflected in the choice of materials, but also includes the choice of energy use, transportation mode and packaging materials in the production process. More and more brands began to adopt environmentally friendly materials, advocating the concept of circular economy and zero waste production. The practice of sustainable fashion includes careful selection and use of materials, such as organic cotton, recycled fiber and degradable materials, to reduce the impact on the environment. In addition, energy consumption in the production process is also paid attention to, and some brands adopt clean energy and energy-saving technologies. Transportation is also a key link, and using more environmentally friendly transportation methods can reduce carbon emissions.

Consumers’ consciousness gradually turned to sustainability, and they began to choose to support environmental protection brands and buy more durable and high-quality clothing. This consumption change not only supports the development of sustainable fashion economically, but also promotes the spread of more environmentally friendly fashion concepts in society.

Secondly, street culture is a symbol of young people at first, but with the development of the times, it has crossed different ages and become an important part of fashion. This cultural integration has brought more diverse fashion styles and broken the boundaries of traditional aesthetics. Street elements such as sportswear, graffiti elements and loose tailoring are gradually emerging in fashion design. The introduction of these elements makes fashion more creative and energetic, and at the same time reflects a unique aesthetic.

The influence of street culture makes people pay more attention to individuality and self-expression. People no longer pursue a single fashion standard, but show their unique personality and attitude through clothing. This diverse attitude gives fashion greater freedom.

Street culture pays attention to freedom, innovation and non-traditional aesthetics, which affects people’s attitudes and views on fashion. Fashion is no longer an unattainable symbol, but a lifestyle that is closely related to everyone.

Third, in the digital age, the fashion industry has also ushered in tremendous changes. Social media has become a new platform for fashion information dissemination, and people can easily obtain the latest fashion trends, trends and brand information. Fashion bloggers and celebrities share their fashion collocations and opinions on social media, introducing fashion into people’s daily lives. They have become fashion opinion leaders, influencing people’s purchasing decisions and aesthetic concepts. This phenomenon enhances the visibility and influence of the fashion industry.

The digital age has brought convenience to online shopping, and consumers can choose their favorite clothes anytime and anywhere. This change enables consumers to meet their personal needs more flexibly, and also promotes the growth of the fashion industry.

Social media platforms create more opportunities for interaction between consumers and brands. Consumers can communicate directly with brands, provide feedback and suggestions, and brands can understand consumers’ needs more accurately, thus providing products closer to the market.

To sum up, as a dynamic field, fashion is not only the surface of clothing, but also the comprehensive embodiment of environmental protection, personality and culture. The sustainable revolution, the rise of street culture and digital transformation have jointly shaped the diversity and vitality of fashion field. These trends are not only reflected in fashion design, but also profoundly affect all aspects of individuals and society.

People convey their values, hobbies and personal styles through clothing, thus establishing their own unique personal image. The culture and values represented by fashion are also imperceptibly influencing people’s attitudes and behaviors. Some fashion brands influence people’s attitudes towards society and life by advocating values such as environmental protection, diversity, inclusiveness and innovation.

As designers, we should always pay attention to the evolution and trend of fashion field, realize the importance of sustainability, and integrate the concept of environmental protection into the design process. Choosing environmentally friendly materials, adopting recyclable production mode and paying attention to the life cycle of products are all our goals in design. At the same time, we should pay close attention to the development of street culture, draw creative inspiration from it, and skillfully integrate street elements into the design to meet diversified consumer needs. With the advent of the digital age, we should keep up with the pace of science and technology. Mastering digital tools and technologies can better promote their own design works, interact with consumers, and integrate into social media platforms to establish close ties with fashion opinion leaders and consumers. This will help to improve brand awareness and visibility. By paying attention to sustainability, drawing lessons from street culture, using digital tools and transmitting positive values, we can make positive contributions to the development of fashion and lead fashion to a better future.

Author: Chen Chao

In recent years, with the in-depth implementation of the national cultural digitalization strategy, digital technology has promoted the increasing number of cultural market players in China, and the scale of culture and related industries has also been expanding. China International Cultural Trade Development Report (2023) pointed out that in 2022, the total import and export volume of foreign cultural products in China was 180.27 billion US dollars, the export trade volume was about 163.68 billion US dollars, and the import trade volume was about 16.59 billion US dollars. Among them, the proportion of China in the import and export trade of cultural and creative products in the global market is generally on the rise, and the total export value is close to 40%. China’s international cultural trade has entered a new round of rapid development stage, which has become a new focus to stimulate the growth of China’s international trade.

In the global market, there will be an expansionist tendency in the process of cultural trade, such as unbalanced output and input, uneven cultural trade and so on, which will impact the cultural traditions, values and lifestyles of the trading countries. At present, maintaining national cultural trade security and promoting the high-quality development of cultural industries have become an important issue facing China.

The security of cultural trade is characterized by two-way. The exporting country of cultural trade penetrates the ideology, values and lifestyle of the target country through cultural products and services. Correspondingly, the importing country protects and develops its national culture, adjusts its cultural development strategy, gives play to its comparative advantages, and expands its cultural trade output, so as to resist the influence of foreign culture on its own country. Therefore, the national cultural trade security is influenced by two factors: the cohesion of domestic mainstream culture and the international competitiveness of cultural industries.

On the one hand, the safety factor of a country’s cultural trade is closely related to the cohesion of domestic mainstream culture. Different from the tool attribute of industrial FMCG, which aims to meet the basic needs of human beings, cultural products have emotional attributes, and their consumption experience depends on specific values and aesthetic resonance. The stronger the cohesion of domestic mainstream culture, the more cultural enterprises attach importance to the inheritance and innovation of their own culture, and cultural products and services can more accurately meet the cultural consumption needs of their own people. Local original cultural products dominate the domestic market, which can effectively hedge the impact of cultural products and services from other countries on their own people’s values, thinking habits and lifestyles. On the other hand, when our people are more chasing foreign cultural products and services, and the country’s international cultural trade shows a deficit, the domestic market will be squeezed by a large number of foreign cultural products, the country’s original cultural traditions and value orientation will be seriously impacted, and the security pressure faced by the national cultural industry will increase. On the other hand, the national cultural trade security is also positively related to the international competitiveness of the country’s cultural products and services. The greater the share of a country’s cultural products and services in the international market, the higher the consumer recognition, the higher the country’s trade discourse power and rulemaking power in the international market, and the more capable it is to safeguard its own cultural trade interests from infringement and ensure the normal operation of the foreign cultural trade system from destruction and threat.

In today’s world, cultural thoughts are stirring each other and different values are playing games with each other. Vigorously developing cultural trade can not only gain economic benefits, but also prevent the erosion and impact of foreign cultures and values on domestic culture, and spread domestic cultural values and thinking habits abroad, thus affecting a country’s international status and international influence. The Chinese nation has a rich cultural heritage and rich cultural resources. It is the only way to safeguard the national cultural trade security and promote the "going out" of culture by giving full play to the innate advantages of China’s cultural resources, deeply tapping the huge potential of the domestic cultural market, strengthening the industrial characteristics of "content is king" and constantly exploring overseas markets. (Cheng Bing is an assistant researcher at the Cultural Development Strategy Research Center of China Academy of Art)

Source: Guangming Net